Samsung Electronics Unveils Samsung Vision AI and New Innovations at First Look 2025, Delivering Personalized, AI-Powered Screens To Enrich Everyday Life
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By Samsung Newsroom
Ahead of the opening of CES 2025, Samsung Electronics showcased a range of new products at First Look 2025 — underscoring its technological leadership and introducing Vision AI, a new direction for AI screens.
▲ Samsung presented the future of AI technology, highlighting four key pillars: “On-Device AI,” “Connectivity,” “Personalized” and “Openness,” which are fully integrated with Knox Security, Bixby and Tizen OS.
Vision AI: Bringing Personalized AI to the Center of Daily Life
The Vision AI Zone provided an overview of Samsung’s signature AI features, presenting technologies that transcend the traditional role of TVs to now deliver personalized experiences tailored to users’ preferences and different environments. Some of the standout features that drew a crowd included Click to Search, which retrieves information with a single click while watching content; Live Translate, which converts foreign-language content into subtitles in the user’s preferred language; and Generative Wallpaper, which uses AI to create customized digital displays.
▲ Using Click to Search, users can click on people or items with the dedicated AI button on a remote while viewing content. The feature identifies the selected object, retrieves relevant information and recommends content in similar genres.
▲ The Live Translate feature allows users to enjoy real-time subtitles in the chosen language, eliminating language barriers.
▲Generative Wallpaper uses AI to generate high-quality 4K images that match users’ preferences, optimized for large screens. This feature enables users to create personalized digital displays that reflect their home’s ambiance, emotions and individual tastes.
Next-Generation Screens: Turning Everyday Life Into a Premium Experience
Also showcased were some of the latest advancements in display technology. Innovations included the HoloDisplay, a floating screen that uses 3D technology to project images in lifelike detail, and the MICRO LED Beauty Mirror, a unique form factor that provides customized beauty solutions.
▲ The Next Generation Screen Experience Zone showcased Samsung’s latest advancements in display technology.
▲ The HoloDisplay employs Samsung’s anti-distortion and anti-reflective technologies to produce screens that appear to float, unlocking new possibilities for display applications. Its innovative design and advanced functionality earned it a Best of Innovation award at CES 2025.
▲ Visitors were captivated by the interactive experience of analyzing skin conditions and receiving personalized beauty solutions through the MICRO LED Beauty Mirror. Developed in collaboration with Amorepacific, the display analyzed skin types and provided recommendations. With its exceptional image clarity and reflectance, the MICRO LED Beauty Mirror also earned a Best of Innovation award at CES 2025.
https://img.global.news.samsung.com/global/wp-content/uploads/2025/01/Samsung-Visual-Display-CES-2025-First-Look-2025-Private-Show_main8-2.mp4 ▲ The Transparent MICRO LED was featured in a bezel-less design on three sides, resembling an elegant glass frame. This seamless design allows it to blend naturally into any space, transforming the environment into a gallery-like setting.
Lifestyle Screens: The Intersection of Technology, Art, and Utility
Samsung also unveiled a range of lifestyle products combining aesthetic appeal with practical benefits. Highlights included The Frame and The Frame Pro, which transform everyday spaces into personal art galleries, and The Premiere 5, which sets a new standard for home cinema.
▲ Equipped with Neo QLED technology, The Frame Pro boasts a high-definition screen with sharp contrast, even in bright sunlight. Additionally, with Wireless One Connect, installation is hassle-free.
▲The Premiere 5, the industry’s first interactive triple-laser ultra-short-throw (UST) projector, offers touch interaction functionality on the display it projects, enabling users to engage in touch-based activities such as drawing and playing puzzle games. The Premiere 5 delivers a super large screen of up to 100 inches with exceptional image quality from just 43 centimeters away.
▲ The sheer size of Samsung’s 115-inch TV was enough to capture visitors’ attention. The expanded lineup of supersized TVs, ranging from the 98-inch models of the QN990F and QN90F to the 100-inch model of the QN80F and the 115-inch model of the QN90F, offers a truly immersive viewing experience.
Game-Changing Monitors: Displays for Work, Play and Beyond
Samsung also presented a lineup of cutting-edge displays designed to transform personal, professional and entertainment spaces. Among them was the Odyssey gaming monitor series, offering an immersive gaming experience with its impressive refresh rate and advanced 3D technology.
▲The Odyssey 3D (model G90SF) utilizes lenticular lenses and AI technology to transform 2D content into 3D, delivering new levels of immersion.
▲The 37-inch ViewFinity 37 is optimized for desk environments, offering vivid image quality and enhanced convenience.
Samsung’s next-generation display advancements showcased at CES 2025 go beyond technological innovation — they are thoughtfully designed with the user in mind, combining convenience, practicality and a reimagined approach to smart living. By seamlessly integrating cutting-edge technology, refined design and personalized features, these solutions offered visitors a unique and engaging experience. Looking ahead, Samsung continues to pave the way for smarter, more convenient lifestyles.
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By Samsung Newsroom
Samsung Electronics held its First Look 2025 event on January 5 in Las Vegas ahead of the opening of the CES 2025 exhibition. The company unveiled an array of innovative technologies and introduced Vision AI, a new path for AI screens and the display industry.
At the event, Samsung showcased its latest lineup of ultra-large TVs including the 2025 Neo QLED 8K, the 85-inch Neo QLED 4K and the 83-inch OLED. Other highlights from the First Look 2025 showroom included The Premiere 5, an interactive display with triple laser technology designed for intuitive operation, and the MICRO LED Beauty Mirror, a display that analyzes users’ skin conditions to offer personalized beauty solutions.
“TVs in the AI era will become life companions and provide new user experiences,” said SW Yong, President and Head of Video Display (VD) Business at Samsung Electronics, during his opening speech.
Watch the video below to explore Samsung’s latest advancements in display technology at the First Look 2025.
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By Samsung Newsroom
Samsung Electronics today announced the integration of Eclipsa Audio — a groundbreaking 3D audio technology developed in partnership with Google — into its 2025 TV and soundbar lineup. By empowering creators to craft dynamic, immersive audio content and enabling seamless playback on Samsung TVs, Eclipsa Audio brings captivating audio and visual experiences closer to consumers than ever before.
“We are proud to lead the industry with the integration of Eclipsa Audio into our 2025 TV and soundbar lineup,” said Taeyong Son, Executive Vice President and Head of the R&D Team, Visual Display Business, Samsung Electronics. “This innovation opens new possibilities for immersive audio experiences and reinforces our commitment to shaping the future of home entertainment.”
Innovating the Home Entertainment Experience
Samsung, the global leader in the TV market for 18 consecutive years, is redefining home entertainment with the integration of Eclipsa Audio. With the largest market share over 75 inches worldwide, Samsung TVs are poised to make this groundbreaking technology accessible to more consumers than ever before.
Eclipsa Audio allows creators to adjust audio data such as the location and intensity of sounds, along with spatial reflections, to create an immersive three-dimensional sound experience.
As the first in the industry to adopt Eclipsa Audio, Samsung is integrating the technology across its 2025 TV lineup — from the Crystal UHD series to the premium flagship Neo QLED 8K models — to ensure that consumers who want to experience this advanced technology can choose from a wide range of options.
Expanding Content and Playback
Starting in 2025, creators will be able to upload videos with Eclipsa Audio tracks to YouTube. Viewers with 2025 Samsung devices will be able to watch YouTube videos with premium spatial audio when available.
To ensure consistent audio quality, Samsung and Google are working with the Telecommunications Technology Association (TTA) to create a certification program for devices using Eclipsa Audio, ensuring that consumers experience the highest standards of sound fidelity.
“We believe that Eclipsa Audio has the potential to change the way we experience sound,” said Jim Bankoski, Vice President of Engineering, Google Chrome. “We are excited to see how the creator community uses it to create new and innovative audio experiences.”
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By Samsung Newsroom
Samsung Electronics today unveiled its 2025 Smart Monitor, Odyssey Gaming Monitor and ViewFinity Monitor lineups, all of which will be on display at Samsung’s First Look at CES on January 5.
The 2025 models raise the bar for monitors by bringing AI features, industry-first sizes in the OLED market and new form factors that ignite the passions of users worldwide — whether they’re working, gaming or creating.
“With the new monitors in our industry-leading lineups, we’re giving people more ways to explore the content and connections that they love in new ways,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Because of our new AI capabilities and size options, 2025 will see users across the world find the right monitor that fits them.”
Smart Monitor M9: Entertainment and Efficiency Get an AI Upgrade
The Smart Monitor M9 (M90SF model) introduces industry-first AI features that enhance entertainment and interactivity through smart picture adaptation and search functions.
As the first monitor to integrate on-device AI, the M9 features AI Picture Optimizer, which analyzes input signals to determine the type of content being viewed — such as gaming, video or productivity applications — and automatically adjust the display settings for the best visual experience.1 For gamers, the AI goes further by recognizing the genre of the game being played and fine-tune the picture settings to deliver an optimal and immersive experience for every playstyle.2
The M9 also incorporates 4K AI Upscaling Pro, which uses advanced AI processing and neural networks to upgrade lower-resolution content up to 4K quality.3 By analyzing input signals and existing image data, this feature delivers crystal-clear visuals with enhanced detail, regardless of the original resolution.
These smart and personalized features enhance the hardware performance of the M9. It features a 32” 4K OLED screen with VESA DisplayHDR True Black 400 for incredible details and vivid colors. Its thin design, along with the Easy Setup Stand, allows users to effortlessly create their ideal workspace, and a built-in 4K camera makes it convenient to use in any environment.
Samsung Odyssey Series: Two Industry Firsts With a 27” 4K OLED Gaming Monitor and an OLED Screen With a 500Hz Refresh Rate
The Odyssey gaming monitor series powers up industry-leading performance in new sizes with the 2025 Odyssey OLED G8 and G6 models.
The Odyssey OLED G8 (G81SF model) is the first 27” 4K (3,840 x 2,160) OLED gaming monitor in the world. The screen packs in 165 PPI (pixels per inch) with a refresh rate of 240Hz. The level of pixel density and screen smoothness gives game creators and players a new level of detail and picture quality as they build and explore realistic gaming worlds.
On the other hand, the Odyssey OLED G6 (G60SF model) redefines speed as the first-ever OLED screen with a 500Hz refresh rate on its QHD (2,560 x 1,440) screen. The lightning-fast speed and ultra-smooth gameplay unleashes the potential for gamers who demand the best to gain a winning edge from device performance.
Both models deliver a response time of 0.03ms (GTG) for smooth visuals and crisp gameplay, even in fast-paced gaming environments. They also support AMD FreeSync Premium Pro and are NVIDIA G-Sync Compatible, allowing them to provide smooth pictures with less tear and flickering. VESA DisplayHDR True Black 4004 delivers rich darks without bloom or color bleed, making the most of the OLED screen, while OLED Glare Free screens keep the focus on the game by reducing distracting reflections and glare.
Samsung is also showcasing the 27” Odyssey 3D (G90XF model) gaming monitor at CES. Thanks to its lenticular lens attached to the front of the panel and its front stereo camera, the Odyssey 3D provides a customizable 3D experience without the need for separate 3D glasses. It can also add a new depth to content by using AI to analyze and convert 2D video into 3D.
ViewFinity S8: A Bigger Canvas for Productivity and Creativity
The 37” ViewFinity S8 (S80UD model) is the largest 16:9 4K monitor to date. Its screen is approximately 34% larger than the previous model5 and is designed to maximize productivity, immersion and efficiency. More information can be seen at a glance while making the most out of desk space — ushering in a new era of large, high-productivity monitors.
With its sRGB 99% color gamut faithfully presenting colors on the 4K (3,840 x 2,160) screen, the ViewFinity S8 delivers the color representation and brightness necessary for professional users to do their best work.
The 2025 ViewFinity S8 has been certified by TÜV Rheinland6 for ‘Ergonomic Workspace Display,’ recognizing its ergonomic design that enhances work immersion, task efficiency and productivity. TÜV-certified7 Intelligent Eye Care reduces fatigue in users’ eyes — even during prolonged use — by adjusting the color temperature based on the environment’s lighting. Eye saver mode and a flicker-free feature also protect eyes from strain.
With a simple Easy Setup Stand, the S8 also keeps productivity high through a built-in KVM8 switch, turning the monitor into a single command station for multitasking across several devices with only one mouse and keyboard. Devices can also be connected and charged at the same time with a 90W USB-C connection, making it easy to quickly manage all the accessories a user needs.
1 AI Picture Optimizer is available only when the monitor is connected to a PC.
2 Support may vary depending on the game title.
3 AI Upscaling Pro works only when using the built-in Smart TV apps and Samsung Gaming Hub (PQ priority mode).
4 VESA DisplayHDR True Black 400 certification is underway and expected to be finalized before the product launch date.
5 Screen size compared with the 2024 ViewFinity 32” model.
6 Technischer Überwachungsverein (TÜV) Rheinland is one of the world’s leading testing service providers and tests, inspects and certifies technical systems and products.
7 Technischer Überwachungsverein (TÜV) Rheinland is one of the world’s leading testing service providers and tests, inspects and certifies technical systems and products.
8 Keyboard, video, mouse.
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By Samsung Newsroom
Samsung Electronics today announced that The Premiere 8K, the company’s flagship premium projector, has received the industry’s first 8K Association (8KA) certification for 8K projectors. This recognition underscores Samsung’s leadership in projection technology while setting a new benchmark for the industry.
“The Premiere 8K receiving the industry’s first 8KA certification is a major milestone as it officially demonstrates the new potential of projector technology.” said Taeyoung Son, Executive Vice President of Visual Display Business at Samsung Electronics. “We are committed to expanding the 8K ecosystem by continuously and extensively integrating new technologies.”
Raising the Bar for 8K Projection Standards
The 8KA is a global consortium of leading technology companies dedicated to advancing the adoption and standardization of 8K technology. On Dec 10, the organization introduced its New Projector certification program for 8K projectors, a significant step in the development of the 8K ecosystem.
The 8KA certification evaluates a comprehensive set of standards critical to delivering an immersive viewing experience. These include resolution (7680 x 4320), brightness, contrast and color gamut to ensure vivid detail in both highlights and shadows. The criteria also encompass high dynamic range (HDR) for enhanced visual depth, 8K upscaling to refine lower-resolution content and immersive audio capabilities that support the latest formats for synchronized, high-quality sound that matches 8K’s stunning picture quality.
Samsung’s The Premiere 8K excelled across all these categories, becoming the first in the industry to receive the certification.
Bringing Unmatched Immersion to the Home Cinema
Unveiled at CES 2024, The Premiere 8K transforms home entertainment with groundbreaking features and cutting-edge technology. It is the first projector to offer 8K wireless connectivity, enabling seamless streaming without complex setups. Using ultra-short throw (UST) technology with advanced aspherical mirrors, it delivers stunning, high-resolution visuals from a short distance, eliminating the need for ceiling mounts or additional installations.
The Premiere 8K is designed to deliver a truly immersive experience. With 4,500 ISO Lumens of brightness, it produces vibrant, lifelike visuals — even in well-lit spaces — while its Sound-on-Screen technology integrates the top speaker module and software algorithms for an immersive sound experience.
With this 8KA certification, Samsung has reaffirmed its leadership in display innovation and further solidified its reputation as a pioneer in ultra-premium technology.
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