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Samsung Art Store Unveils First-Ever Art Basel Collection, Bringing Premier Gallery Works Into Homes Worldwide


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Samsung is expanding its partnership with Art Basel to Art Basel Miami Beach. Following the debut as Art Basel’s first-ever Official Visual Display partner in Basel, Switzerland earlier this year, complete with an immersive Collectors Lounge experience. Through this unique partnership, Samsung is also launching a new initiative with Art Basel to bring curated collections of contemporary artworks from Art Basel’s renowned exhibiting galleries exclusively to the Samsung Art Store. A new collection will be shared once a quarter with the first collection launching today.

 

Samsung-TVs-and-Displays-The-Frame-Samsu

▲ Fred Tomaselli’s Irwin’s Garden (detail) (2023) shown on The Frame by Samsung. Photo: Samsung

 

The Samsung Art Store is available on The Frame, the best-selling lifestyle TV from Samsung that doubles as a piece of art. Subscribers around the world can experience gallery highlights from Art Basel, which joins other renowned collections such as those from The Metropolitan Museum of Art, The Museum of Modern Art and The Musée d’Orsay available on the Samsung Art Store. The latest partnership with Art Basel underscores Samsung’s commitment to making world-class art accessible to anyone with The Frame through its innovative platform. 

 

 

Samsung Art Store Subscribers Get an Exclusive Look

Art Basel Miami Beach is the premier global art fair of the Americas with cultural significance attracting thousands of art enthusiasts every year. For the first time, this exclusive experience is being delivered directly to the screens of millions of people through The Frame.

 

Ahead of Art Basel Miami Beach, Samsung Art Store subscribers will have access to a curated collection of 15+ select works from Art Basel’s galleries, some of which will be displayed at the highly anticipated fair, taking place from December 6-8, 2024 at the Miami Beach Convention Center. The collection features pieces from international contemporary galleries, including James Cohan, Kasmin, moniquemeloche, mor charpentier, Nara Roesler, Roberts Projects and Tina Kim, offering subscribers a unique, front-row look at some of Art Basel’s incredible works of art.

 

Samsung-TVs-and-Displays-The-Frame-Samsu

▲ Candida Alvarez’s Mostly Clear (detail) (2023) shown on The Frame by Samsung. Photo: Samsung

 

Founded in 1970 by gallerists from Basel, Art Basel is the world’s premier art fair for modern and contemporary art. This year in Miami Beach, Art Basel will bring together 286 leading international galleries from 38 countries to present artworks of the highest quality across all media — from painting and sculpture to photography and digital works. Art Basel will once again reaffirm its unparalleled position as a platform for discovery and encounters that drive the art world.

 

“Art Basel’s mission is to power the world of art by connecting leading artists and galleries with art loving audiences,” said Noah Horowitz, CEO of Art Basel. “Our collaboration with Samsung allows us to extend that reach like never before by broadening access to leading galleries and significant works from established artists to a new generation of emerging talents.”

 

Yong Su Kim, EVP and Global Head of Video Services and Partnerships at Samsung, echoed the excitement surrounding this partnership. “Art Basel represents the pinnacle of contemporary art, and we are thrilled to amplify that experience with leading display technology that brings art to millions of people,” Kim said. “Through the Samsung Art Store and the lifelike visuals of The Frame, we are making it possible for anyone to experience Art Basel and take part in an iconic cultural moment.”

 

 

Samsung Art Store Collectors Lounge to Feature Industry Panels, Interactive Activation and More

As the Official Display Partner of Art Basel Miami Beach, Samsung is hosting a dedicated Samsung Art Store Collectors Lounge from December 4-8 under the concept, “Bringing Art Home,” where attendees can enjoy remarkable artworks on The Frame’s museum-worthy display. In addition, visitors will see The Frame showcased with unique bezels in various colors and designs from DecoTVFrames, an official Samsung partner exclusively available for The Frame.

 

The Frame will also be installed throughout the fair to present visitors with a variety of vivid screen experiences.

 

In addition to its dynamic Collectors Lounge experience, Samsung is hosting a series of panel discussions featuring influential voices from the contemporary art world. These sessions include:

 

  • Celebrating Women in Art and Technology — Innovation and Expression
    An engaging panel led by Daria Greene, Head of Global Curation at Samsung. This discussion celebrates the journey of female artists and innovators who are redefining the intersection of art and technology. Gain insights into how digital platforms are amplifying voices and breaking new ground in contemporary art.
  • The Future of Digital Art — Innovation, Rights and Connectivity
    Explore the future of digital art in this thought-provoking panel, moderated by Maya Harris, Head of Business Development and Strategic Partnerships at Samsung. This session delves into how technology is reshaping artistic rights, accessibility and the ways institutions and artists connect with global audiences.

 

As the home for Samsung Art Store, The Frame has been refreshed in 2024 to deliver an even more complete artistic and aesthetic experience. That includes Pantone Validated ArtfulColor Certification,1 the industry leading color experts. The Frame is the world’s first and only art TV to achieve this validation, ensuring natural and realistic visuals that wouldn’t look out of place in a gallery. It also sports an Anti-Reflection with Matte Display, helping you limit light distractions so your artwork appears even more true-to-life. The Frame hangs just like a picture flush against the wall and is available in class sizes ranging from 32 to 85 inches.

 

The Frame also delivers value-add features that you can only find from Samsung — the #1 global TV brand for 18 years and counting.2 Samsung technology makes everything you watch look clearer and crisper, while you enjoy access to 2,700+ free channels, including 400+ premium channels on Samsung TV Plus.3 You can also game without a console through Samsung Gaming Hub,4 use your TV as your smart home hub and ensure your personal data is protected by Samsung Knox security.

 

 

1 Pantone company provides a universal language of color, called Pantone Matching System, that enables color-critical decisions through every stage of the workflow for brands and manufacturers.
2 Source: Omdia, Jan 2024. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.
3 Available for free on Samsung Smart TVs released after 2016, Galaxy devices, Smart Monitors, Family Hub refrigerators and the web.
4 Available games and content may vary by country and model and are subject to change without notice. Certain games require a separate controller. Internet connection and subscription may be required. Requires a Samsung account.

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      From the "CardArt" view, you can modify the card color, set a background image or change the logo image properties. From the "Enlarge" view, you can modify the {{text1}} and {{text2}} labels. However, only the label itself can be changed in the Template Editor. To set the label value, you need to update the JSON file. From the "Detail" view, you can modify the "TextGroup" and "AppLink" properties. Modify the text label according to your needs. It is also possible to add new text fields, with a maximum of 12 text fields allowed. After every modification, click Save. Finally, apply all changes by clicking Apply. If you want to preview your changes, just click Preview.
      Add to Samsung Wallet
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      To complete the "Add to Samsung Wallet" button implementation, you must generate the Card Data token and create a final URL. For more information, see Add to Samsung Wallet. Let’s start by reviewing the generic card specifications to generate the Card Data token. The generic card follows the specifications below. For more information on them, see the Generic Card section.
      Name
      Description
      Title
      The main title of the generic card. In the sample card, the title is "Card Title." In the image below, the title is "Insurance Identification Card."

      Subtitle
      The subtitle of the generic card. In the sample card, it is "Card Subtitle".
      providerName
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      Enter an ID as an event identifier. In case your card is prepaid, for example a gift card, or if you have vouchers to events, such as concerts, it is possible to define an event ID. For instance: "event-001".
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      Enter an identifier to group related cards.
      startDate
      Enter the starting date and the epoch timestamp in milliseconds.
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      Enter the amount of time within which you want to provide a notification to the user. The notification time is the relative time from the startDate. The value can be up to 2880 milliseconds.
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      Enter the end date and the epoch timestamp in milliseconds.
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      Enter the amount of time within which you want to provide a notification to the user. The notification time is the relative time from the endDate. The value can be up to 2880 milliseconds.
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      Set the logo image URL. The file size must not exceed 256 KB. Also this image can be set from the Template Editor.

      logoImage.darkUrl
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      Set the logo image URL for the light mode. The file size must not exceed 256 KB.
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      Set the background image URL. The file size must not exceed 512 KB.
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      Set the label-text value that should be displayed for each field containing the details of your card. The label is defined in the Template Editor, shown in the image below.


      To set the value of the label, update the JSON file.

      image{i}
      Enter the image URL, such as: "https://www.samsung.com/images/image1.png". This URL is just an example, you must update it according to your needs. This field only works in Generic Card Type3. We have used a Type1 card in the example. So this field in the example JSON has no effect on the card. You can find all three card type sample UIs here.
      image{i}.lightUrl
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      appLinkLogo
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      appLinkData
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      Card JSON example
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      Samsung provides a specifically formatted JSON structure. You need to configure the card data objects within the structure’s data array. For more details, see the Generic Card section.
      { "card": { "type": "generic", "subType": "others", "data": [ { "createdAt": 1709712961000, "updatedAt": 1709712961000, "language": "en ", "refId": "933533e1-9284-461c-905f-bc177526a8d1", "attributes": { "title": "Insurance Identification Card", "subtitle": "Insurance Card", "providerName": "Samsung Insurance Co.", "eventId": "1", "groupingId":"1", "startDate": 1731299205000, "startDate.relativeNotiTime": 500, "endDate": 1731320805000, "endDate.relativeNotiTime": 400, "logoImage": "https://us-cdn-gpp.stg.mcsvc.samsung.com/mcp25/resource/2023/12/20/55ea769f-d14d-4c47-94cc-50cade36cdd9.png", "logoImage.darkUrl": "https://us-cdn-gpp.stg.mcsvc.samsung.com/mcp25/resource/2023/12/20/55ea769f-d14d-4c47-94cc-50cade36cdd9.png", "logoImage.lightUrl": "https://us-cdn-gpp.stg.mcsvc.samsung.com/mcp25/resource/2023/12/20/55ea769f-d14d-4c47-94cc-50cade36cdd9.png", "bgImage": "", "text1": "1234567", "text2": "Samsung Insurance Co.", "text3": "Jaqueline M", "text4": "Samsung Motors 2014 Galaxy5", "text5": "11SAM23SUNG3T", "text6": "(031)000-1235", "image1": "https://us-cdn-gpp.mcsvc.samsung.com/mcp25/resource/2024/3/5/b9445e3f-2ef5-4d81-9fca-b7a8a7cd599f.png", "image1.darkUrl": "https://us-cdn-gpp.mcsvc.samsung.com/mcp25/resource/2024/3/5/b9445e3f-2ef5-4d81-9fca-b7a8a7cd599f.png", "image1.lightUrl": "https://us-cdn-gpp.mcsvc.samsung.com/mcp25/resource/2024/3/5/b9445e3f-2ef5-4d81-9fca-b7a8a7cd599f.png", "serial1.value": ">1180MM2241B7C 0000000000000298060000000000 0 090870907 ", "serial1.serialType": "QRCODE", "serial1.ptFormat": "QRCODE", "serial1.ptSubFormat": "QR_CODE", "serial1.errorCorrectionLevel": "M", "privacyModeYn": "Y", "bgColor": "#3396ff", "fontColor": "#FFFFFF", "noNetworkSupportYn": "N", "noticeDesc": "{\"count\":2,\"info\":[{\"title\":\"NOTICE1\",\"content\":[\"DESCRIPTION1\",\"DESCRIPTION2\"]},{\"title\":\"NOTICE2\",\"content\":[\"DESCRIPTION1\",\"DESCRIPTION2\"]}]}", "appLinkLogo": "https://www.samsung.com/logo.png", "appLinkData": "https://www.samsung.com/", "appLinkName": "Samsung Insurance Co.", "locations": "[{\"lat\": 37.2573276, \"lng\": 127.0528215, \"address\": \"Suwon\", \"name\": \"Digital City\"}]" } } ] } } Generic card testing with the "Add to Wallet" test tool
      Now, you can test the generic card with the "Add to Wallet" test tool provided by Samsung. Just follow these steps:
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      Server integration
      In this step, server configuration is needed because the generated JWT token expires after 30 seconds. Developers are advised to only generate this token after a user has clicked the "Add to Wallet" button. As you have already performed testing with the "Add to Wallet" test tool, you need to configure your server.
      For more information on the implementation of both the "Add to Samsung Wallet" button and server-side logic, see Implementing "Add to Wallet" in an Android Application. This article explains how you can distribute your card with your Android application and how to generate the JWT token at runtime, after pressing the "Add to Samsung Wallet" button.
      Conclusion
      You have now learned the basics for how to set up a generic card and test it for your business needs. In case you have further questions, contact Samsung Developer Support.
      Related resources
      Utilize the Add to Samsung Wallet service for digital cards Introduce Loyalty Cards to Your Application with Samsung Wallet Implementing "Add to Wallet" in an Android Application Seamlessly Integrate "Add to Wallet" for Samsung Wallet View the full blog at its source





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