Samsung TV Plus Becomes One of the Largest Providers of Premium K-Content, With Thousands of Hours From CJ ENM, NEW ID and KT Alpha
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By Samsung Newsroom
▲ Vincent van Gogh’s “The Starry Night” (detail) (1889) shown on The Frame by Samsung. Photo: Samsung
Twenty-seven well-known artworks from MoMA’s collection, including those by artists Frida Kahlo, Henri Matisse and Georgia O’Keeffe, are available on the Samsung Art Store today, exclusively to The Frame by Samsung, a best-selling Lifestyle TV that doubles as a piece of art. When it’s on, use The Frame to watch your favorite movies and shows in brilliant 4K resolution. When it’s off, explore the Samsung Art Store to transform any space in your home with a vast catalog of artworks that are handpicked and curated from hundreds of institutions, artists and collectors around the world.
MoMA was founded in 1929 by three progressive women who championed modern and contemporary art and wanted to establish a museum that could be a catalyst for experimentation, learning and creativity. In collaboration with MoMA, the Samsung Art Store includes highlights from MoMA’s collection that were selected by Daria Greene, Global Curator of the Samsung Art Store, to honor the institution’s history and vision, and includes Frida Kahlo’s “Fulang Chang and I” (1937), which is the first artwork by the legendary Mexican artist to arrive on the platform.
▲ Piet Mondrian’s “Trafalgar Square” (1939-43) shown on The Frame by Samsung. Photo: Samsung
“MoMA is a place that fuels creativity, ignites minds and provides inspiration. Through our relationship with Samsung, we are broadening access to MoMA’s collection in a truly innovative way to millions of people,” said Robin Sayetta, Head of Business Development at The Museum of Modern Art. “We were purposeful in building this new digital collection and hope to enrich the lives of art enthusiasts with culture and history at an extraordinary scale.”
▲ A view of the fifth-floor collection galleries. Shown: Claude Monet. “Water Lilies.” 1914–26. Oil on canvas, three panels. Mrs. Simon Guggenheim Fund. © 2024 The Museum of Modern Art, New York. Photo: Noah Kalina
Expanding Access to Art Through Innovation
Included in the more than two dozen artworks from MoMA are celebrated works such as Vincent van Gogh’s “The Starry Night” (1889), Henri Rousseau’s “The Dream” (1910) and Georgia O’Keeffe’s “Evening Star III” (1917). This selection represents a diverse range of styles and points in time, offering something for every art lover and Samsung Art Store subscriber.
▲ A view of the fifth-floor collection galleries. Shown: Vincent van Gogh. “The Starry Night.” 1889. Oil on canvas. Acquired through the Lillie P. Bliss Bequest. © 2024 The Museum of Modern Art, New York. Photo: Noah Kalina
“At Samsung, we strive to redefine the home entertainment experience through continual innovation. Our collaboration with MoMA allows us to bring culturally significant works into millions of homes, allowing people to engage with renowned art in a truly remarkable way,” said Sang Yoon Kim, EVP and General Manager of the North America Service Business at Samsung Electronics. “This endeavor exemplifies Samsung’s mission to use technology to deliver exceptional experiences into the everyday lives of consumers.”
“For nearly 100 years, MoMA has been instrumental in expanding the reach and impact of Modern and Contemporary art, cementing its position as one of the most dynamic and diverse institutions globally. Through this collaboration, we are able to share works by incredible artists, including 20th century female trailblazers, on the Samsung Art Store,” adds Daria Greene, Global Curator of Samsung Art Store.
▲ Hannah Höch’s “Untitled (Dada)” (detail) (1922) shown on The Frame by Samsung. Photo: Samsung
The Samsung Art Store is available only on The Frame, which has been refreshed in 2024 to deliver an even more complete artistic and aesthetic experience. That includes ArtfulColor validation from Pantone,1 the industry leading color experts. As the world’s first and only art TV to achieve this validation, The Frame delivers natural and realistic visuals that wouldn’t look out of place in a gallery. It hangs just like a picture flush against the wall and is available in class sizes ranging from 32 to 85 inches. The bezels2 can also be swapped out with various colors and designs, giving you more ways than ever to customize The Frame for your unique style and décor.
The Frame also delivers value-add features that you can only find from Samsung — the #1 global TV brand for 18 years and counting.3 Samsung AI technology makes everything you watch look clearer and crisper, while you enjoy access to 2,700+ free channels, including 400+ Samsung TV Plus4 premium channels. You can also use your TV as your smart home hub and ensure your personal data is protected by Samsung Knox security.
The Frame is available for purchase at MoMA Design Store at store.moma.org, Samsung.com and other select retailers.
The Introduction of Highlights from MoMA’s Collection follows the Samsung Art Store’s relationships with world-class museums including The Metropolitan Museum of Art and Musée d’Orsay, and the release of several collections this year featuring René Magritte, Jean-Michel Basquiat and over 40 Marimekko artworks. Samsung remains committed to being the premier destination for experiencing a wide breadth of high-quality digital art.
1 Pantone company provides a universal language of color, called Pantone Matching System, that enables color-critical decisions through every stage of the workflow for brands and manufacturers.
2 Bezels sold separately.
3 Source: Omdia, Jan 2024. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.
4 Available for free on Samsung Smart TVs released after 2016, Galaxy devices, Smart Monitors, Family Hub refrigerators and the web.
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By Samsung Newsroom
Samsung Electronics today announced a new partnership with F45 Training1 — a leading global fitness community specializing in group workouts that are fast, fun and results-driven — to bring the brand’s functional training workouts to Samsung TV users via Samsung Daily+.2 The partnership with F45 Training will provide free access to a library of cardio, strength, hybrid and recovery workouts, which will grow over the coming months to include additional content, enhancing the at-home fitness experience for global users.
“Our objective is to create a central hub that offers fun and unique workouts to help each of our users achieve their personal fitness goals,” said Demian Hyun, Vice President and Head of the Experience Planning Group of the Visual Display Business at Samsung Electronics. “Partnering with F45 Training on Samsung Daily+ underscores our commitment to delivering digital health experiences and improving consumers’ well-being.”
“For many, the idea of starting a fitness journey can feel overwhelming and intimidating, but that doesn’t mean people should miss out on the life changing benefits of working out,” said Tom Dowd, Chief Executive Officer for F45 Training. “Utilizing the power of technology through this new partnership with Samsung Electronics, users can experience F45 Training workouts from the comfort of their home, getting used to the class formats and building confidence to seamlessly transition to in-person training at one of our world-wide studio locations.”
Since 2013, F45 Training has provided group workouts with innovative technology to an ever-growing community at the company’s studios, spanning 65 countries. F45 Training’s holistic approach to health and wellness has fostered community among its members by offering an engaging and supportive environment for all fitness levels. Through its efficient 45-minute sessions, F45 Training provides access to workouts that deliver results in a shorter amount of time, making it easy to fit exercise into even the busiest of schedules.
“At F45 Training, innovation and technology are at the core of our brand. Our collaboration with Samsung to become the first fitness franchise offering our at-home, on-demand cardio, strength, hybrid and recovery workouts on the Samsung Daily+ platform exemplifies our commitment to staying ahead of the curve”, said Brian Killingsworth, Chief Marketing Officer, F45 Training. “This achievement highlights our relentless drive to integrate cutting-edge technology into our fitness experience, ensuring that F45 continues to lead the industry and redefine what’s possible in the world of fitness.”
Led by a team of diverse athletes, all F45 workouts can be easily modified to fit a variety of needs, ensuring everyone can participate and reap the benefits of the training regardless of where they are in their fitness journey. Through Samsung’s new partnership with F45 Training, Samsung Daily+ app users can enjoy a number of key benefits afforded by F45’s unique workouts, including:
Functional and Science-Backed Workouts: F45’s workouts improve everyday movements by incorporating exercises that mimic real-life activities. Developed with the latest exercise science, these sessions build lean muscle, enhance cardiovascular health and improve daily functionality. Variety of Workouts: The app offers four types of workouts: Hybrid, Cardio, Strength and Recovery. With access to on-demand training and a diverse workout library curated by F45’s Global Athletics Team, users can choose from a variety of workouts, ensuring their routines remain fresh, exciting and never repetitive. Community, Support and Motivation: The F45 Life area offers motivational content and links to nearby F45 studios, combining the ease of at-home workouts with the support and motivation of a global fitness community.
The Samsung Daily+ lifestyle hub, powered by Samsung Tizen OS, delivers virtual health and wellness experiences with unmatched convenience and accessibility. Beyond F45 Training, Samsung Daily+ offers extensive health and wellness options through additional partners to provide users with many ways to support their individual fitness journey.
Samsung Daily+ also provides personalized service and recommendations through apps like SmartThings, Samsung Health and Workspace. It allows users to manage daily activities easily with a single interface on Smart TVs and enjoy home fitness, telehealth services, video calls and more.3
For more information on Samsung Daily+, visit Samsung.com.
About F45 Training
F45 Training (“F45” or the “Company”) is a leading boutique fitness franchise platform operating the F45 Training, FS8, and VAURA brands. F45 Training is a high-intensity interval training (HIIT) workout that utilizes proprietary technology, including a proven fitness platform that leverages a rich content database of thousands of unique functional training movements that offer members new workout experiences each day. FS8 is a progressive new fitness concept that remixes the best elements of Pilates, tone, and yoga into a 3-in-1 low-impact, high-energy workout. VAURA is a sensory athletic reformer Pilates experience designed to energize every cell of your body. Additionally, recovery services are available at participating studios including state of the art sauna, cold plunges and percussion therapy. F45 Training is committed to supporting our expanding global franchise network in the high-growth boutique fitness category. Join the pinnacle of fitness franchising with three globally renowned concepts: F45 Training, the leading HIIT training chain worldwide, along with our distinctive Pilates brands, VAURA and FS8. Discover more at https://f45training.com, https://fs8.com and https://vaurapilates.com.
1 F45 Training app is available through Samsung Daily+ on all 2024 Samsung TV models: Neo QLED 8K, Neo QLED, OLED, UHD (above DU7000), and The Frame worldwide. TV model users can download the F45 Training app through the app store. The content is provided primarily in English and supported with subtitles.
2 A lifestyle content hub with curated apps and features designed to enrich your everyday life.
3 Its supported features and apps may vary depending on the country.
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By Samsung Newsroom
The Samsung Developer Conference 2024 (SDC24) kicked off on October 3 at the San Jose McEnery Convention Center in San Jose, California. SDC24 attendees engaged in intellectual exchange with one another and shared their visions for enhancing the lives and experiences of users.
Samsung Newsroom captured some highlights from the event, which brought together developers and Samsung Electronics partners from around the world.
Exploring Samsung’s AI Roadmap at Tech Session
Tech Session at SDC24 became a platform for Samsung executives and employees to present the current state and future vision of Samsung’s AI innovations. This year, Tech Session was divided into five themes — Device AI, SmartThings, Responsible AI, Advanced Tech and Enterprise & Ecosystem. Each theme highlighted AI innovations spanning the entire product line including Galaxy AI, AI TVs and Bespoke AI appliances as well as the platforms that power these AI products. Discussions also touched on establishing a blueprint for enhanced security technologies.
Among the innovations discussed that captivated attendees were the AI capabilities of Samsung TVs, which have been refined to more accurately recognize users and contexts for optimal viewing. Also on the agenda were Bespoke AI appliances equipped with Bixby to upgrade the smart home experience. .
Additionally, the Samsung Health SDK Suite offered a glimpse into the future of digital health with its potential to transform the healthcare ecosystem.
Transforming AI-Driven Communication and Exchange at Open Stage
SDC24 featured diverse programs designed to foster communication and interaction among developers including Open Stage, where various external speakers shared their knowledge and industry expertise; a Q&A session with Tech Session speakers; and the Roundtable, discussion sessions for attendees to explore the exhibits and exchange ideas.
Developer Tiffany Janzen, the founder of TiffinTech, spoke about the future of everyday life shaped by the convergence of AI and IoT during Open Stage. Meanwhile, Q&A session attendees participated in lively discussions and shared valuable insights.
Experiencing AI-Powered Software Solutions at Tech Square
Tech Square, an exhibition space showcasing Samsung’s latest innovations, provided participants with a firsthand look at the company’s cutting-edge software and AI-based services.
Developers lined up to explore the latest AI features integrated into TVs, home appliances and more. The Generative Wallpaper feature on Samsung TVs as well as the Bespoke AI Family Hub in particular garnered a large amount of attention from developers.
Celebrating its 10th anniversary, SmartThings evolved with AI to launch Home Insight and expand SmartThings Hub to a wider range of products.
HARMAN, a Samsung subsidiary, made an appearance at the event as well. The company introduced technology aimed at helping developers enter the automotive app market and demonstrated its Ignite platform, offering a variety of in-vehicle experiences including automotive apps.
Expanding Samsung’s Software Ecosystem With Partners
Partner companies leading software and device innovation were also present at Tech Square. The Partnership Zone provided a comprehensive overview of their devices and solutions within the SmartThings and Samsung Health ecosystem. Attendees experienced different real-life scenarios with treadmills, blood pressure monitors, smart body scales and more for an up-close look at the future of personalized healthcare at home through the seamless integration of Samsung Health and SmartThings.
Additionally, Samsung Wallet saw further advancements through collaborations with various partners, including smart key companies. For instance, the door lock functionality of SmartThings has been integrated into Samsung Wallet as a digital home key for improved convenience and usability. From mobile payment to storing digital IDs and event tickets, most of Samsung Wallet’s existing features were developed and launched in close collaboration with partner companies.
Diving Into Samsung’s Software at Code Lab
Featuring a total of 13 coding programs, Code Lab provided developers with hands-on coding experiences covering topics such as health, SmartThings, Samsung Wallet and automotive apps. After selecting their areas of interest, developers solved various software challenges under a time limit for an engaging and interactive experience.
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By Samsung Newsroom
“Playing The First Descendant on the Odyssey monitor with HDR10+ GAMING allows you to experience the game’s vivid, high-quality graphics at their best”
– Junhwan Kim, Lead programmer, Engine Program team, Nexon Games
Game development is an art, and like any masterpiece, it requires the right tools. Nexon’s upcoming title, The First Descendant, is set to redefine the looter-shooter genre with its stunning visuals and immersive gameplay. At the heart of this development process is Samsung’s Odyssey OLED G8 — a monitor that not only displays these graphics but elevates them to a new level of realism.
Join us as we dive into the behind-the-scenes journey with the developers at Nexon Games, who reveal how this cutting-edge display technology has helped bring their ambitious vision to life. From the precision of color to the speed of response, discover why the Odyssey OLED G8 is more than just a monitor — it’s a game-changer in the industry.
Founded in 1994, Nexon has become a global leader in online gaming. Known for creating popular titles like MapleStory, Dungeon & Fighter and KartRider, Nexon continues to push boundaries in the gaming world. This year, the company introduced The First Descendant, a looter-shooter that attracted 260,000 concurrent players at launch. Nexon is focused on expanding its global reach and adapting to the fast-changing gaming industry. In 2021, Nexon completed the acquisition of Embark Studios AB, a company based in Stockholm, Sweden, developing multiple projects for global release.
▲ (From left) Lead Engine Programmer Junhwan Kim from the Engine Program team and Lead World Concept Artist Sinwook Wi, from the Environmental Concept Design team at Nexon Games, sat down with Samsung to talk about their latest project, The First Descendant and how the Odyssey OLED G8 played a role in its development.
Q. Can you tell us about your role in developing The First Descendant and how you contributed to the game’s creation?
Kim: I’m responsible for the game engine. I develop the software that integrates essential elements like graphics, sound and physics engines, make them work seamlessly together.
Wi: I handle the environmental concept design. My role involves creating the overall concept of the game and designing the backgrounds and characters to fit within that environment.
▲ (From left) Gley, Blair and Enzo, key characters from Nexon’s looter-shooter game ‘The First Descendant’ (Image courtesy of Nexon)
Q. What sets The First Descendant apart? What were some of the key innovations and design choices that defined your approach?
Kim: The First Descendant is a looter shooter that blends third-person shooter (TPS) mechanics with role-playing game (RPG) elements. It features spectacular combat scenes, high-quality graphics and a rich loot system filled with powerful guns and gear. The core of the game lies in its storytelling, character development and the pursuit of the best weapons and equipment.
A major focus for us was bringing the open world of The First Descendant to life through cutting-edge graphics. Using Unreal Engine 5, we leveraged Nanite to achieve highly detailed environments, allowing us to render complex landscapes and objects with incredible precision. This was crucial for creating an immersive open-world experience where players can explore vast and visually stunning environments. Lumen played a significant role as well, enabling real-time lighting that reacts dynamically to the game’s world and characters, further enhancing the realism of the gameplay.
* Open World: A game design element that allows players to freely explore most areas with minimal restrictions.
* Unreal Engine 5: A game engine developed by Epic Games, known for key features like Nanite, which efficiently handles high-capacity graphics, and Lumen, which enhances lighting effects.
▲ Junhwan works on the development of ‘The First Descendant’ using the Odyssey OLED G8. The Odyssey OLED G8 delivers superb graphics with its high resolution and color accuracy.
Wi: The game is set in an apocalyptic world where factions — each with their own traditions — battle for survival. The story follows humanity’s fight against the Vulgus, invaders who nearly wiped out the human race. Players take on the role of descendants, embarking on a quest to find the Iron Heart, the ultimate weapon to end the war.
On the design front, our goal was to create an apocalyptic world that felt rich and immersive while avoiding the overly dark and futuristic look often seen in similar settings. The environment itself is a key part of the storytelling. So, we integrated colorful, future-oriented designs for city of Albion to balance the grim atmosphere with a sense of hope. This approach doesn’t just end at the visual appeal but also helps the game engage players on an emotional level, too.
▲ Sinwook works on the design for the city of Albion, a key area in ‘The First Descendant,’ using the Odyssey OLED G8. The monitor’s consistent colors and detailed contrast has helped bring out the intricate design elements.
Q. As a game developer, what do you consider the most important factors in creating a visually immersive gaming experience?
Kim: A high-quality display is crucial to accurately present the game’s graphics and visuals. Today’s gaming standards demand seamless gameplay with vibrant graphics, high frame rates, detailed resolutions and minimal input lag. To fully experience these advancements, it’s crucial to use a gaming monitor with high resolution, a wide color gamut and fast response times.
As part of our collaboration with Samsung, I received the Odyssey OLED G8 during the development of The First Descendant, and what stood out to me was the monitor’s awesome display quality — color accuracy, expressions and its quick response time. The monitor delivers colors and contrast with a high level of precision, which was crucial for developing the game. The 0.03ms (GTG) response time made a noticeable difference during our demonstrations as well.1
“[With the Odyssey OLED G8,] You get two distinct display experiences with a single monitor—16:9 for working and 21:9 for playing”
– Wi Sinwook, Lead World Concept Artist, Environmental Concept Design team, Nexon Games
Wi: As a World Concept Artist, I constantly ask myself, “How can I best convey the immersive universe to players?” I want players to experience every detail of the environments and even the subtle expressions of the characters as they were intended. For that, a display accurately reproduces colors and fine details is crucial. When players can see the subtle nuances in shading and the vibrant colors, it significantly enhances their immersion in the game.
▲ Sinwook builds out the background concept designs for ‘The First Descendant’ using the Odyssey OLED G8.
Q. Other than picture quality, were there any other the Odyssey OLED G8 features that stood out when you were working on and demonstrating the game?
Kim: The First Descendant is a multi-platform game, available on PC (Steam) and consoles. The fact that the Odyssey OLED G8 supports up to three external inputs,2 was especially helpful when we were testing across the different platforms. The sleek, metal design also saved space and complemented the game’s sci-fi aesthetic.
▲ Junhwan demonstrates the console version of ‘The First Descendant’ on the Odyssey OLED G8. The Odyssey OLED G8 offers enhanced convenience with 2 HDMI 2.1 ports, 1 DisplayPort 1.4 and a USB hub.
Wi: Working on the design and demonstrating the game on the Odyssey OLED G8, I found the gameplay smoother and more comfortable compared to my previous monitor. The colors and contrast were balanced and accurate, even on the big screen.
I also really appreciated the ability to switch the screen ratio between 16:9 and 21:9 with just a single setting change. Normally, I avoid wide monitors due to the viewing angle, but the Odyssey OLED G8 made it convenient to switch between ratios for different tasks — 16:9 for working and 21:9 for demonstrating the game. The big advantage is that you get two distinct display experiences with a single monitor.
▲ The Odyssey OLED G8’s Game Bar allows users to switch between 21:9 and 16:9 screen ratios, enabling them to enjoy games in their preferred ratio.
“The fact that the Odyssey OLED G8 supports up to three external inputs, was especially helpful when we were testing across platforms like PCs and different consoles”
– Junhwan Kim, Lead Programmer, Engine Program team, Nexon Games
Q. What features of the Odyssey OLED G8 do you think will elevate the experience for The First Descendant players?
Kim: The First Descendant is the world’s first HDR10+ GAMING title. We collaborated with Samsung to implement this technology in our game, optimizing peak brightness of the monitor and supporting standard HDR without the need for manual adjustments.3 Playing The First Descendant on the Odyssey monitor with HDR10+ GAMING allows you to experience the game’s vivid, high-quality graphics at their best.
* HDR10+ GAMING: A gaming technology that enhances image quality by analyzing game content to enhance the depth of graphics and supporting features like response time and Auto HDR.
▲ The Odyssey OLED G8 supports HDR10+ GAMING, allowing gamers to enjoy an optimized HDR gaming experience without manual adjustments in supported titles. ‘The First Descendant’ is the first game to feature HDR10+ GAMING technology.
Wi: Unlike my previous monitor, where colors near the edges tended to darken, the Odyssey OLED G8 maintained consistent brightness across the entire screen. The thin frame and bezel also made it easier to focus on the game.
▲ The Odyssey OLED G8’s slim metal design and Core Lighting+ on the back enhance user immersion and create a stylish gaming space.
Kim: I also found the Game Bar feature to be helpful. When the Odyssey OLED G8 is connected to a PC or console, it automatically calls up the Game Bar. Selecting FPS mode in the Game Bar brightens dark areas in the game, giving you an advantage over hidden enemies. Also, the sound becomes richer, further enhancing the immersion.
▲ (Left) Default Game Bar settings without a selected genre, (Right) FPS genre selected in Game Bar.
Q. Any final words for The First Descendant players?
Kim: If you’re a fan of The First Descendant, or any third-person shooter (TPS) game with high-quality graphics, the Odyssey OLED G8 is an excellent choice. It has high refresh rate, wide color gamut and fast response time, which really enhance the gaming experience.
Wi: I’ve always debated between choosing a monitor with high resolution and refresh rate for gameplay versus one with accurate colors and contrast for development. The Odyssey OLED G8 meets both needs perfectly, so I can confidently recommend it to any gamer…or developer!
1 Based on GtG measured under internal test conditions. Results may vary by content, monitor settings and the performance of the input source.
2 Supports 2 HDMI 2.1 cables, one Display Port 1.4 and three USB 3.0 ports (1 Up, 2 Down)
3 To use HDR10+ GAMING, the content must be HDR10+ GAMING compatible, and additional settings may need to be adjusted depending on the content.
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