Samsung Odyssey OLED G8 Receives Critical Acclaim and Recognition From Reviewers
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By Samsung Newsroom
On September 5, Samsung Electronics highlighted its vision of “AI for All” ahead of IFA 2024 — Europe’s largest consumer electronics trade show held from September 6-10 in Berlin, Germany.
The press conference underscored Samsung’s commitment to democratizing AI as well as the transformative power of Galaxy AI with notable figures from Samsung and partner companies outlining how Samsung’s AI advancements are reshaping user experiences and contributing to a more sustainable and inclusive world. Below are visual assets from Samsung Electronics’ press conference at IFA 2024.
AI for All: Like Sprinkling Magic Dust Into Everyday Life
▲Benjamin Braun, Chief Marketing Officer of Samsung Europe, opened the event by honoring IFA’s rich 100-year history. As part of the presentation, he showed a simulated video of Albert Einstein’s IFA 1930 keynote would look like using the power of Samsung’s different AI technologies, such as AI Upscaling, AI Active Voice Amplifier and Galaxy AI.
▲ “This year [Samsung] aim to have 200 million AI enabled devices,” said Benjamin Braun, Chief Marketing Officer of Samsung Europe. *separate images available below
AI Meets World: More Inclusive and Sustainable
▲ Citing Samsung’s first Mobile AI Report, Dr. Chris Brauer, Chief Innovation Officer (CIO) at AI strategy, solutions and research firm Symmetry, said that “frequent mobile AI users are about 1.4 times more likely to report a high quality of life compared to those who rarely use it.”
▲ “AI Energy Mode in SmartThings Energy can save up to 70% of energy consumption in [Samsung] washing machines by using Ecobubble and AI Wash technologies,” said Katharina Mayer, Head of LifeStyle Lab Europe, Digital Appliances, Samsung Electronics. *separate images available below
AI Meets You: More Productivity, Simplicity and Enjoyment
▲”Intel and Samsung have worked together for over 20 years,” said David Feng from Intel. “By combining the power of the newest Core Ultra processors with Samsung’s mobile leadership and our joint belief in an open ecosystem, the Galaxy Book5 Pro 360 unlocks the next level of cross-device AI experiences.” *separate images available below
▲”[The Galaxy Book4 Edge powered by Snapdragon X Elite] is built for AI, putting the world of intelligence at the heart of your PC,” said Nitin Kumar from Qualcomm *separate images available below
▲ (left) “[Our SmartThings ecosystem] can connect thousands of Samsung and non-Samsung devices and has over 350 million subscribers globally,” said Deborah Honig, VP of One Samsung at Samsung UK. “Now at IFA, we are introducing SmartThings Pro for the first time. A new platform to help businesses easily manage their connected devices and energy usage.” ▲ (right) “The only thing it doesn’t do is prepare the food for you,” Deborah Honig, VP of One Samsung at Samsung UK joked about the Samsung Food app. *separate images available below
▲”Our free Samsung Health app, [is] already used by over 64 million people worldwide,” said Stephanie Chosen, Brand & Product Marketing Manager at Samsung UK.
▲ “Samsung AI TV is set to become the hub of an AI-powered smart home system,” said Stephanie Chosen, Brand & Product Marketing Manager at Samsung UK.
▲ Benjamin Braun, CMO of Samsung Europe, announces the Music Frame WICKED Edition.
▲ Benjamin Braun, CMO of Samsung Europe, took a selfie with the crowd using Galaxy Z Flip6 and the gesture control on Galaxy Ring at the company’s press conference at IFA 2024.
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By Samsung Newsroom
Samsung Electronics today announced the launch of the Music Frame WICKED Edition, a customizable wireless speaker designed to seamlessly blend into any environment and enhance the home entertainment experience. This new edition, created in partnership with Universal Pictures’ spectacular film adaptation of the iconic stage musical (in cinemas November 22), brings a unique combination of art and technology to offer consumers a personalized and immersive audio experience.
“We created the Music Frame to give users a way to enjoy great quality music while making a style statement that enables them to truly make the technology their own,” said Cheolgi Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “The Music Frame WICKED Edition is a unique way to celebrate a landmark cinematic release by combining stunning sound with an engaging backstory.”
Directed by acclaimed filmmaker Jon M. Chu (“Crazy Rich Asians,” “In the Heights”), Wicked is the untold story of the witches of Oz, starring Emmy-, Grammy- and Tony-winning powerhouse Cynthia Erivo (“Harriet,” Broadway’s “The Color Purple”) as Elphaba, a young woman misunderstood because of her unusual green skin, who has yet to discover her true power, and Grammy-winning, multi-platinum recording artist and global superstar Ariana Grande as Glinda, a popular young woman gilded by privilege and ambition, who has yet to discover her true heart.
Unlocking the Music Within Homes With “Wicked”
In collaboration with Wicked, the Music Frame WICKED Edition offers a unique combination of functionality and aesthetic appeal. This edition includes a Wicked edition Photo Frame with three photo cards featuring autographs and images of the film’s beloved characters, including one exclusive picture only available with the Samsung Music Frame WICKED Edition.
Further enhancing the experience, the WICKED Edition comes with a specially designed limited edition Wicked-themed bezel and customized Wicked-themed packaging, adding an extra touch of excitement and making the unboxing experience truly enchanting.
The Music Frame also comes fully customizable, allowing users to effortlessly match their home decor with photo frames and optional art panels. The sleek and slim design, combined with a discreet wall-mount bracket and slim power cable, ensures the Music Frame blends seamlessly into any environment.
Elevating Homes With Immersive Sound and Smart Features
With its rich, immersive sound, the Music Frame WICKED Edition enables users to transform their living space into a surround sound haven. Equipped with Dolby Atmos technology, it creates a multidimensional audio experience that brings every note and sound to life. The Music Frame can also work closely with other compatible Samsung screens and soundbars using the Q-Symphony feature, which offers a more immersive, three-dimensional sound experience.
Boasting two-channel 120W sound quality, the Music Frame WICKED Edition incorporates clear and powerful sound via SpaceFit Sound Pro for optimized audio based on the acoustics of a given room, as well as Adaptive Sound that adjusts audio settings based on content to deliver premium audio performance. These features ensure that the Music Frame WICKED Edition offers exceptional sound quality and versatility, making it a perfect addition to any home.
The built-in Alexa and Chromecast offer easy smart home integration with supported devices, while Airplay and Tap Sound provide seamless connectivity with Android and iOS devices. Versatile connectivity options — including Bluetooth, Wi-Fi and Optical — ensure the device meets all audio needs.
Available in North America starting from the end of October 2024, with a subsequent rollout to other regions, the Music Frame WICKED Edition will be sold through Samsung’s official online store and select retail locations. For more information, visit Samsung.com.
About Universal Pictures’ Wicked
After two decades as one of the most beloved and enduring musicals on the stage, Wicked makes its long-awaited journey to the big screen as a spectacular, generation-defining cinematic event this holiday season.
Wicked, the untold story of the witches of Oz, stars Emmy, Grammy and Tony winning powerhouse Cynthia Erivo (Harriet, Broadway’s The Color Purple) as Elphaba, a young woman, misunderstood because of her unusual green skin, who has yet to discover her true power, and Grammy-winning, multi-platinum recording artist and global superstar Ariana Grande as Glinda, a popular young woman, gilded by privilege and ambition, who has yet to discover her true heart.
The two meet as students at Shiz University in the fantastical Land of Oz and forge an unlikely but profound friendship. Following an encounter with The Wonderful Wizard of Oz, their friendship reaches a crossroads and their lives take very different paths. Glinda’s unflinching desire for popularity sees her seduced by power, while Elphaba’s determination to remain true to herself, and to those around her, will have unexpected and shocking consequences on her future. Their extraordinary adventures in Oz will ultimately see them fulfill their destinies as Glinda the Good and the Wicked Witch of the West.
The film also stars Oscar® winner Michelle Yeoh as Shiz University’s regal headmistress Madame Morrible; Jonathan Bailey (Bridgerton, Fellow Travelers) as Fiyero, a roguish and carefree prince; Tony nominee Ethan Slater (Broadway’s Spongebob Squarepants, Fosse/Verdon) as Boq, an altruistic Munchkin student; Marissa Bode in her feature-film debut as Nessarose, Elphaba’s favored sister; and pop culture icon Jeff Goldblum as the legendary Wizard of Oz.
The cast of characters includes Pfannee and ShenShen, two conniving compatriots of Glinda played by Emmy nominee Bowen Yang (Saturday Night Live) and Bronwyn James (Harlots); a new character created for the film, Miss Coddle, played by Tony nominee Keala Settle (The Greatest Showman) and four-time Emmy winner Peter Dinklage (Game of Thrones) as the voice of Dr. Dillamond.
Directed by acclaimed filmmaker Jon M. Chu (Crazy Rich Asians, In the Heights), Wicked is the first chapter of a two-part immersive, cultural celebration. Wicked Part Two is scheduled to arrive in cinemas on November 26, 2025.
Wicked is produced by Marc Platt (La La Land, The Little Mermaid), whose films, television shows and stage productions have earned a combined 46 Oscar® nominations, 58 Emmy nominations and 36 Tony nominations, and by multiple Tony winner David Stone (Kimberly Akimbo, Next to Normal), with whom Platt produced the blockbuster Wicked stage musical. The executive producers are David Nicksay, Stephen Schwartz and Jared LeBoff.
Based on the bestselling novel by Gregory Maguire, Wicked is adapted for the screen by the stage production’s book writer Winnie Holzman and by legendary Grammy and Oscar® winning composer and lyricist Stephen Schwartz. The Broadway stage musical is produced by Universal Stage Productions, Marc Platt, the Araca Group, Jon B. Platt and David Stone.
About Universal Pictures
Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. NBCUniversal is a subsidiary of Comcast Corporation.
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By Samsung Newsroom
Samsung Electronics today announced a partnership with Technogym to launch a new fitness app1 on Samsung Daily+ platform,2 expanding the health and wellness services available on Samsung’s 2024 TVs. The app offers personalized fitness routines and accommodates equipment-based and bodyweight exercises for a comprehensive home workout experience.
“In 2024, Samsung TV users can now see the TV as not only a central entertainment hub but also a means to enrich the lifestyle— especially for fitness,” said Demian Hyun, Vice President and Head of the Experience Planning Group of the Visual Display Business at Samsung Electronics. “We’re excited to bring Technogym to Samsung TVs because the experience fits right in with our drive to provide more immersive and personalized experiences for users.”
“Within our Technogym Ecosystem open platform strategy, the integration with Samsung TVs represents another step toward reaching more consumers within our wellness vision to help people live better lives through regular physical exercise,” said Nerio Alessandri, Technogym President and CEO.
Trainer-Led Sessions and Customized Programs
The Technogym app offers over 130 trainer-led sessions to help users reach their goals, perform better and stay motivated. Everything from high intensity cardio and bodyweight routines, to mindful yoga sessions, Pilates and meditations are led by Technogym’s certified trainers and are specially designed to be done in front of a screen.
Upon signing into the Technogym app on Samsung Daily+, each user is greeted with training programs tailored to their personal goals, whether it is building strength, improving endurance or enhancing overall health. The app not only tracks and logs progress but also offers personalized recommendations, ensuring a workout regimen that adapts to users’ evolving fitness journeys.
But the Technogym app isn’t just about individual workouts. It also curates a selection of popular workout sessions, including “Most Performed Routines” and “Most Loved Session Episodes.” These sessions are not just about getting fit; they are about joining a community, sharing trends and motivating each other through a shared fitness experience.
Comprehensive Workout Options — Anytime, Anywhere
The Technogym app on Samsung TVs elevates at-home workouts by offering ultimate convenience and access. The basic app is free, with the option for a premium subscription that provides access to exclusive, more in-depth workout content. Users can effortlessly track their workout history on any device through their Technogym account, ensuring a continuous and integrated fitness journey.
Additionally, the app combines Samsung’s immersive screen technology with specialized workout programs using Technogym’s cutting-edge equipment for all-encompassing workout sessions.
Users can browse a broad and diverse library with video training sessions, which include strength, yoga, cardio, Pilates, meditation and body weight. They can choose different levels, from beginner to the advanced. New workouts are published regularly so the experience remains fresh and engaging. Moreover, Samsung TV users can download the Technogym mobile app to access their personalized profile with the same credentials anytime and anywhere.
About Technogym
Technogym is a global leading brand in the wellness and fitness industry, is known for its premium equipment and fitness content that elevate the workout experience in both gyms and homes alike. As the official supplier for the last nine Olympic Games, including the upcoming Paris 2024 Olympics, Technogym’s cutting-edge equipment and extensive library of on-demand videos reach over 85,000 fitness centers and 400,000 homes around the world.
1 Technogym app is available through Samsung Daily+ on all 2024 Samsung TV models: Neo QLED 8K, Neo QLED, OLED, UHD (above DU7000) and The Frame worldwide. TV model users can download the Technogym app through the app store. The content is provided primarily in English and supported with subtitles.
2 Samsung Daily+, a hub for lifestyle experiences, provides a wide range of services and features — from personal training and telehealth to video calls and remote PC solutions — in one single interface.
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By Samsung Newsroom
Samsung Electronics took part in Gamescom 2024, the world’s largest event for computer and video games, with an 800-square-meter booth highlighting unrivaled immersive experiences, cutting-edge technology and exciting gaming partnerships. Fans crowded Samsung’s exhibit throughout the event to experience the latest innovations and play their favorite games. The magical glasses-free 3D gaming experience, via Odyssey 3D monitor, caught the attention of gamers and media alike.
▲ Visitors try out the magical glasses-free Odyssey 3D monitor at Gamescom 2024.
Held from August 20-25 in Cologne, Germany, Gamescom 2024 spanned an impressive 230,000 square meters. Over 1,400 companies from showcased their latest games and technology to more than 335,000 fans from around 120 countries at the annual gaming conference. Offering something for everyone, Samsung’s booth became a must-visit attraction at Gamescom 2024.
▲ A cosplayer strikes a pose at Samsung’s booth at Gamescom 2024, where the company welcomed visitors to enjoy the latest innovations in gaming technology.
A Magical Glasses-Free 3D Gaming Experience
The booth centered around Samsung’s newest Odyssey 3D monitor — a glasses-free display delivering a 3D experience unlike anything currently available on the market.
While preparing for Gamescom 2024, Samsung determined that the optimal distance to experience 3D gaming on the Odyssey 3D was about 60 cm (approximately 2 feet). Monitors at the booth were positioned from this distance, allowing fans to experience Eye Tracking and View Mapping technology that projects 3D graphics with astounding picture quality.
With these advancements, Samsung continues to build on its legacy of excellence and innovation by reshaping the gaming landscape and transforming how people interact with their favorite titles. The technology left a lasting impression on Gamescom 2024 attendees. “The 3D graphics made it look like I could reach out and touch the world in the game,” said one visitor. “Everything felt so much more real.”
▲ Partnering with KRAFTON’s inZOI, Samsung invited visitors to preview the game as well as the Odyssey 3D monitor — before the release of either product.
The next generation of photo-realistic games is becoming even more lifelike with Samsung’s 3D technology. Thanks to a special partnership between KRAFTON and Samsung, fans could play KRAFTON’s life simulation game inZOI in stunning 3D at Samsung’s booth —the title is scheduled for release later this year.
▲ (From left) Donghwa Lim, Enterprise R&D Lab, and Sukho Song, Product Innovation Lab, Visual Display Business, Samsung Electronics pose for a photo in front of the Odyssey 3D monitor station.
“Gamescom is where passionate gamers come together,” said Donghwa Lim, Enterprise R&D Lab, Visual Display Business at Samsung Electronics, who oversees the Odyssey 3D’s hardware development. “We had a great opportunity to see how the 3D monitor we developed can captivate people’s attention and exceed their gaming expectations.”
“I was pleased to see people enjoying games on the 3D monitor at Gamescom,” added Sukho Song from Product Innovation Lab, Visual Display Business at Samsung Electronics, who specializes in 2D-to-3D transition technology. “We worked hard to develop a gaming monitor optimized for 3D to create new viewing environments and dimensions for gaming fans.”
Something for Everyone — Game Previews on the Latest Screens
▲ Odyssey Gaming Zone at Samsung’s booth at Gamescom 2024
Visitors to Gamescom 2024 had the chance to experience the powerful performance of the Odyssey OLED G6, Odyssey OLED G8 and Odyssey OLED G9 monitors. These displays gave new life to fan-favorite games including Genshin Impact and showcased upcoming releases such as the World of Warcraft expansion, World of Warcraft: The War Within.
▲ Gamers play Genshin Impact on the Odyssey OLED G8 at Samsung’s booth at Gamescom 2024.
The 32” Odyssey OLED G8 is the ultimate immersive OLED monitor, featuring a 4K UHD 16:9 screen that allows users to step directly into the worlds of the games they play. With a 240Hz refresh rate and 0.03ms response time, this monitor promises smoother, more responsive gameplay. At Gamescom 2024, fans could experience Genshin Impact on the Odyssey OLED G8 with unparalleled visual quality and unmatched gaming performance.
▲ Samsung’s booth offered visitors an early glimpse of World of Warcraft: The War Within on the Odyssey Neo G9.
Ahead of the eagerly awaited release of the World of Warcraft: The War Within, fans got an exclusive preview of the new content on the 49” Odyssey OLED G9 which further heightened anticipation for the game. The monitor’s dual QHD resolution 32:9 ultra-wide screen ratio brought Azeroth’s visual splendor to life, while the 240Hz refresh rate and 0.03ms response time allowed gameplay decisions to materialize almost instantaneously.
Gaming on Gaming Hub on Samsung AI TVs
▲ Visitors to Samsung’s booth at Gamescom 2024 faced off in popular sports games on Samsung’s TVs.
For gamers who enjoy playing on Samsung Gaming Hub or via consoles, Samsung showcased the best gaming TVs on the market at its booth. Visitors went head-to-head in today’s hottest sports games on the 75” Neo QLED 8K and 98” Neo QLED TVs. Motion Xcelerator and AI-optimized picture quality added to the excitement of the matches.
In addition, fans had an up-close look at the 77” OLED TV with a diverse selection of games to play. The TV’s bold contrast, vibrant colors and Game Motion Plus feature created optimal gaming visuals, whereas the 120Hz refresh rate ensured smooth and responsive gameplay.
▲ Samsung’s booth at Gamescom 2024 hosted live gaming events including tournaments.
Throughout Gamescom 2024, visitors to Samsung’s booth enjoyed watching live gaming tournaments and showcases on the stage. Contestants performed at their best with the Odyssey OLED G8 to bring the excitement of live gaming to a whole new level.
▲ Crowds of gamers gather at Gamescom 2024.
Gamescom is the ultimate convergence of gaming technology and culture. This year, Samsung demonstrated leadership in the gaming monitor industry, unveiling new technologies that redefine how people game. Samsung will continue to push the envelope to provide innovative solutions for more immersive gaming.
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