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▲ Samsung’s stunning display solutions like The Wall and Transparent MICRO LED displays greeted visitors at the Samsung booth at InfoComm 2024.

 

Samsung Electronics once again proved its leadership in digital signage at InfoComm 2024, North America’s largest audiovisual trade show. This year, InfoComm was held in Las Vegas, Nevada from June 12-14.

 

One of the biggest at InfoComm, Samsung’s booth drew attention from visitors of all kinds with its nearly 8,800-square-foot presence — as The Wall’s alluring visuals and the Transparent MICRO LED screen, which debuted at CES earlier this year, highlighted the entrance.

 

 

Samsung Celebrates New Company Record With Accolade-Filled Event

At the show, Samsung set a new company record by winning 11 awards, showcasing the best in visual technology. Awards won include:

 

  • Samsung SmartThings Pro: Future Publications Installation’s Best of Show
  • Samsung SmartThings Pro: Future Publications Sound & Video Contractor’s Best of Show
  • Samsung SmartThings Pro: Future Publications IT Pro’s Best of Show
  • Samsung SmartThings Pro: Commercial Integrator’s Best Digital Signage Software
  • Samsung SmartThings Pro: Commercial Integrator’s Best Large Scale Control Systems
  • Samsung Color E-Paper: Future Publications Digital Signage’s Best of Show
  • Samsung Interactive Whiteboard (WAD series): Future Publications Tech & Learning’s Best of Show
  • Samsung Interactive Whiteboard (WAD series): SCN Installation Product Award’s Most Innovative Videoconferencing Product
  • Samsung VXT: Future Publications IT Pro’s Best of Show
  • Samsung Display Configurator: Commercial Integrator’s Best Installation Tools & Testers
  • Samsung: rAVe Reader’s Choice Favorite Display Brand

 

 

Samsung SmartThings Pro: Businesses of All Kinds Get Better Connectivity and Enhanced Intelligence

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▲ Samsung SmartThings extends from the home into businesses with the debut of SmartThings Pro, providing seamless control of business devices.

 

Samsung unveiled SmartThings Pro for the first time — highlighting how a hyper-connected business can transform its operations with new levels of intelligence and device connectivity. Users can access an all-in-one dashboard to manage business operations and storefront systems including Smart Signage, air conditioning systems, appliances and lighting. Features like AI Energy Mode can reduce brightness based on motion, environmental brightness and content analysis.

 

The user-friendly dashboard provides AI analytics for connected devices, perfect for retail integration to see customer behavior data in stores. Meanwhile, hotels can take advantage of connected devices to enable automatic check-in and check-out, along with automatic lighting in each room based on TV content, to provide a personalized experience for every guest.

 

SmartThings Pro is easy to implement with existing operations through customizable Application Programming Interfaces (APIs).

 

In addition to showing off solutions like SmartThings Pro, Samsung highlighted products and services that can transform specific industries including education, retail, corporate environments and food and beverage.

 

 

Education: The Interactive Whiteboard Gets an AI-Powered Upgrade

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▲ Classrooms get an AI-fueled upgrade with the new models of Samsung’s Interactive Whiteboard.

 

The Interactive Whiteboard brings AI to InfoComm as enhancements on the education product help teachers and administrators more efficiently keep their students’ learning flowing. AI analyzes on-screen content as well as voice transcriptions and provided educational materials to generate quizzes for students. It’s also easy to control with voice recognition technology, in partnership with Merlyn Mind.

 

“InfoComm is the perfect place to reveal the AI-fueled innovations that the Merlyn Mind and Samsung teams have brought to the Interactive Whiteboard WAD series,” said Levi Belnap, Chief Revenue Officer at Merlyn Mind. “The next era of interactive displays is on showcase at this event, and we’re proud to feel the excitement surrounding our collaboration efforts. The secure, voice-enabled AI elements support new, intuitive methods for teachers to facilitate instruction, and we believe the future is bright for AI-powered solutions to help solve long-standing challenges in education.”

 

These AI tools add even more functionality to the Google EDLA-certified display — which offers a more interactive classroom environment through services like Google Classroom and Google Drive or a robust suite of educational tools and apps available through Google Play.

 

 

Retail and Grocery: Color E-Paper Digitizes a Traditional Paper Experience

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▲ Samsung Color E-Paper launches at InfoComm, offering a low-power alternative to traditional paper signage.

 

Samsung Color E-Paper debuted at InfoComm, providing an alternative to paper signage or larger signage without losing color or versatility. The easy-to-move, lightweight frame operates at 0.00W1 when showing static images. Full color images are displayed with groundbreaking E Ink Spectra 6™ technology, bringing full color options and an advanced color imaging algorithm for enhanced performance. Its mobile app also makes it easy to update content quickly.

 

 

Control Center & Corporate Offices: See More With Transparent Screens and 21:9 Video Conferencing

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▲ The Wall can become a huge canvas for control centers.

 

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▲ The Transparent MICRO LED display allows for a comprehensive view of all screens at once, allowing for fast action based on current situations. The Wall is a huge canvas for control centers to see detailed information.

 

The right signage can make all the difference when it’s necessary to see information quickly and easily. Any corporate or government control room can be enhanced with Samsung’s easy-to-see and even easy-to-see-through displays.

 

The Transparent MICRO LED display unveiled at CES shows how control room users can see more at once. Meanwhile, The Wall provides a large, crystal-clear screen for viewing multiple setups for a simultaneous, multi-dimensional view into all operations.

 

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▲ An entirely new 21:9 video conferencing screen ratio redefines what large-screen video conferencing can look like.

 

For corporate meetings, a new 21:9 ratio screen makes video conferencing more efficient. The expansive ratio makes it easier to see faces and screen-shared content at the same time. In partnership with Cisco Room Kit EQX, this larger screen ratio supports dual displays to deliver an ultra-immersive video conference system.

 

 

Food and Beverage: Signage Makes People Hungry With Vibrant Pictures

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▲ The brightness and clarity of the QxC series in food and beverage establishments draw people in by making menu offerings look vibrant and appetizing.

 

Announced at last year’s InfoComm, the QxC series offers an easy and intuitive interface in various sizes and brightness options to make the most out of any space — especially restaurants and food retailers. Menu items feel more realistic thanks to 4K UHD resolution, and energy usage can be managed through automatic brightness adjustments based on surrounding light.

 

Recently, Samsung’s Smart Signage QH55C  part of the QxC series — became the first digital signage to be recognized by invidis Green Signage — Hall of Fame. Honoring sustainable digital signage products from display manufacturers around the world, the Green Signage  Hall of Fame selected the QH55C model for its energy-efficient features and impressive reduction of 168 listed carbon footprint metrics.

 

 

Samsung Uses Its Deep Expertise To Educate at InfoComm

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▲ Alex Lee presents the Samsung VXT platform in a keynote on the Technology Innovation Stage at InfoComm.

 

Alex Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics, gave a keynote on the VXT platform at the Technology Innovation Stage. Highlighting the ease of use and streamlined operations in the content management system, he outlined the goals of VXT — to maximize screen value, democratize screenshare and deploy a native, cloud-based CMS platform.

 

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▲ Samsung’s new PIRS partnerships allow for customized solutions across verticals in Samsung VXT, a comprehensive cloud-based CMS platform.

 

Samsung highlighted its PIRS partners (Pre-Integrated and Repeatable Solutions) that provide various micro-vertical solutions.

 

  • Idomoo creates videos in seconds and shares nearly real-time updates to video boards for highly customizable signage updates
  • Seenspire brings real-time content services to VXT and allows businesses to provide dynamic and engaging content with just a few clicks
  • Stingray, known for its extensive library of audio and visual content and services, enriches VXT with high-quality music, videos and multimedia content
  • VXT Art provides access to a world of art with partners like The Van Gogh Museum, Saatchi Art, Tate, Lumas and Yellow Korner
  • Wisar Digital bridges Point-Of-Sale (POS) systems to menu boards to make it easier to manage menu changes and communicate current menu offerings to customers

 

The installation and setup of signage is a critical step in making the most out of it, and Samsung showed its solutions that ease the burden on integrators and businesses.

 

Samsung Display Configurator creates a virtual installation simulation to streamline installation planning and facilitate precise customization. Samsung Signage Setup Assistant allows users to calibrate and arrange their displays through a mobile app, automating the process for multiple screens while offering remote device control.

 

InfoComm-2024-Highlights-Recap_main11.jp

▲ Samsung’s 10,000-square-foot display greeted visitors to InfoComm 2024 in the West Hall of the Las Vegas Convention Center.

 

InfoComm is an exciting time every year. As industry experts filled the Las Vegas Convention Center’s West Hall, they were greeted by a massive 10,000-square-foot Samsung LED wall. Samsung wayfinder displays and directional signage helped attendees navigate the expansive exhibition space.

 

InfoComm-2024-Highlights-Recap_main12.jp

▲ Samsung set a new company record with 11 awards at InfoComm, including the rAVe Reader’s Choice Favorite Display Brand.

 

This year, Samsung once again proved its position as an industry leader. The company will continue to create solutions that take inspiration from the past to open new opportunities for businesses through innovative signage in the future.

 

 

1 The power measurement is based on IEC 62301 standards. According to the standards, the value is rounded to the second decimal place, and the average power below 0.005W is indicated as 0.00W.

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      1 The power measurement is based on IEC 62301 standards. According to the standards, the value rounded to the second decimal place, and the average power below 0.005W is indicated as 0.00W.
      2 Specifications based on internal testing pre-launch. Final specifications subject to change.
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      5 Video Electronics Standards Association
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      ▲ The Frame, in 2024, became the first in the industry to earn the Pantone® Validated ArtfulColor certification
       
      ▲ The Frame was announced as the official visual display for Art Basel 2024
       
       
      1 Samsung The Frame Lounge will be located in Hall 1, adjacent to the Unlimited sector, at Messe Basel during Art Basel in Basel 2024. Title and location subject to change without prior notice.
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      ▲ View of Samsung’s expansive 1,728m2 booth at ISE 2024. The show floor featured new commercial display products and solutions which garnered significant interest from visitors.
       
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      Pioneering the Era of Hyper-Connectivity With SmartThings for Business Samsung VXT Takes Over the Stage With Three Awards at ISE 2024 Samsung Partners With Cisco To Elevate Hybrid Workspaces With Its 105-Inch 5K Smart Signage Solution The 2024 WAD Interactive Display Provides Unlimited Learning Possibilities From Content Creation to Retail: Customized Solutions for Each Vertical Samsung Display Solutions Recognized by Experts With Record-Breaking Nine Awards  
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      ▲ Crowds gathered around the Samsung booth to see the Transparent MICRO LED displayed for the first time in Europe.
       
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      Pioneering the Era of Hyper-Connectivity With SmartThings for Business
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      ▲ Samsung unveiled SmartThings for Business, offering versatile applications across diverse business settings including coffee shops, hotels and offices.
       
      Samsung showcased enhanced business applications by incorporating SmartThings for Business into a corporate office space. Users can manage and control various settings according to meeting schedules, while also customizing enterprise dashboards using the SmartThings Enterprise API to further customize their experience.
       
      Extending its influence beyond the realm of consumer tech, SmartThings for Business gained recognition from industry experts as well. At ISE 2024, the solution received two distinguished awards — ‘Best of Show at ISE 2024’ and ‘Top New Technology’ honors for Network Management Solutions — which are acknowledged by Commercial Integrator and CE Pro.
       
       
      Samsung VXT Takes Over the Stage With Three Awards at ISE 2024
      During ISE 2024, Samsung showcased its new cutting-edge content management solution, Samsung VXT (Visual eXperience Transformation). This cloud-native management software simplifies content creation and display management for B2B setups — including in-store promotions, advertisements and more — on one secure platform.
       
      All eyes were on the Pre-Integrated Repeatable Solutions (PIRS), which seamlessly integrate with Samsung VXT to offer users access to a wider range of outstanding content and create efficient solutions for diverse business sectors such as retail, hospitality, food and beverage, and corporate real estate.
       
      ▲ Visitors explored Samsung’s VXT and its PIRS partner solutions at the booth. The cloud-native CMS earned multiple recognitions at ISE 2024.
       
      After the first official day, Samsung hosted a global launch event for Samsung VXT. Attended by customers, partners and tech media, the event marked the official debut of the new solution.
       
      ▲ Executive Vice President Alex Lee introduced the VXT platform at the global launch event with key clients and media in attendance.
       
      Samsung also participated in the Digital Signage Summit during ISE 2024, sharing its vision for the future signage software landscape drawn by Samsung VXT.
       
      ▲ Samsung Europe EDO Vice President Simon Jackson attended the Digital Signage Summit, along with various customers and system integrators.
       
      Samsung VXT achieved a remarkable feat at ISE 2024 — earning top honors in multiple categories including ‘Best of Show at ISE in 2024’ in the AV Technology and Installation categories as well as being recognized as ‘Top New Technology’ in the Digital Signage Software category by Commercial Integrator and CE Pro.
       
       
      Samsung Partners With Cisco To Elevate Hybrid Workspaces With Its 105-Inch 5K Smart Signage Solution
      ▲ Visitors at the booth looking at the new QPD-5K display used for video conferencing.
       
      Amidst the rise of hybrid work, Samsung unveiled a new smart signage (Model name: QPD-5K), optimized for video conferencing solutions, which will broaden the customer experience even further with more tailored solutions.
       
      In partnership with Cisco, the new 105-inch 5K smart signage delivers a distinctive experience with its 21:9 widescreen ratio, offering an exceptional immersive experience that similarly replicates an in-person meeting room experience.
       
       
      The 2024 WAD Interactive Display Provides Unlimited Learning Possibilities
      Samsung also unveiled a new interactive display (Model name: WAD), designed to provide dynamic and engaging learning experiences. The 2024 model boasts substantial improvements including 8GB RAM and 64GB of memory compared to its predecessors, ensuring stable performance and elevating learning experiences to unprecedented heights.
       
      ▲ The 2024 WAD display, with Android 13 OS and Google EDLA certification, offers a seamless learning experience across various devices.
       
      The Google EDLA-certified WAD Interactive Display enhances classroom engagements by seamlessly integrating a suite of Google apps like Google Classroom, Drive and even YouTube. Powered by Android 13 OS, the Interactive Display also enables multi-device connectivity making lessons more engaging and interactive.
       
       
      From Content Creation to Retail: Customized Solutions for Each Vertical
      Samsung showcased its latest display innovations with solutions customized for various sectors. One of the solutions included The Wall for Virtual Production (Model name: IVC Series). This cutting-edge solution utilizes large LED walls with real-time visual effects, streamlining content creation with efficient virtual backgrounds in studio.
       
      ▲ Visitors observed live demonstrations of The Wall for Virtual Production.
       
      Samsung also captured the attention of booth visitors by showcasing a potential use case of The Wall in traffic control centers. Attendees witnessed The Wall’s unparalleled image quality as it provided a real-time view of traffic conditions across multiple roadways, allowing operators to precisely monitor everything at a glance.
       
      ▲ Visitors at the exhibition hall are observing real-time traffic conditions using The Wall.
       
      In the retail sector, Samsung’s Crystal UHD Signage (Model name: QxC Series) captured the eyes of booth visitors, which also received the Best of ISE 2024 award. Samsung Kiosk, which offers ease of operation with content management, ordering and payment without the need for a separate PC, also received a lot of interest on site.
       
      Notably, The Wall All-in-One was praised for its easy installation process and optimal performance, winning the ‘Best of Show at ISE 2024’ in the Residential System category.
       
      ▲ (From left) Attendees were briefed on the Samsung Crystal UHD Signage and Samsung Kiosk. A booth visitor explores The Wall All-in-One, which received the ‘ISE Best of Show’ award.
       
       
      Samsung Display Solutions Recognized by Experts With Record-Breaking Nine Awards
      Samsung has once again proven its leadership and innovation at ISE 2024, garnering widespread acclaim from global audiovisual media and setting a company record for the most awards ever received at the event.
       
      ▲ Samsung received five ‘ISE Best of Show’ awards, reaffirming its leadership in the commercial display market.
       
      Both SmartThings for Business and Samsung VXT received ‘Best of Show at ISE 2024’ awards in the AV Technology category, while VXT was also recognized in the Installation category. The Wall All-in-One and Crystal UHD Signage were celebrated as the year’s best products in the Residential System and Digital Signage categories, respectively.
       
      Additionally, Commercial Integrator and CE Pro, official media partners of ISE, selected three solutions for the ‘Top New Technology’ awards. Samsung VXT and SmartThings for Business were recognized in the Digital Signage Software and Network Management Solutions categories, while Samsung Signage Setup Assistant was chosen in the Video Wall Software category.
       
      Moreover, AV News Magazine, another official media partner, awarded Smart LED Signage supplied for the Formula 1 Las Vegas Grand Prix as the ‘AV Project of the Year.’
       

       
      ▲ AV News Magazine awarded ‘AV Project of the Year’ to the Formula 1 Las Vegas Grand Prix, featuring Samsung’s extra-large Smart LED Signage.
       
      At ISE 2024, the commercial display market showcased a notable shift towards solution-oriented approaches, emphasizing the importance of solutions over hardware. Samsung, a leader in the commercial display market, continues to drive innovation through its high-performance displays and comprehensive signage solutions.
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