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Samsung Takes Home Record-Breaking 11 Awards and Defines Future of Signage Innovation — InfoComm 2024 Highlights


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▲ Samsung’s stunning display solutions like The Wall and Transparent MICRO LED displays greeted visitors at the Samsung booth at InfoComm 2024.

 

Samsung Electronics once again proved its leadership in digital signage at InfoComm 2024, North America’s largest audiovisual trade show. This year, InfoComm was held in Las Vegas, Nevada from June 12-14.

 

One of the biggest at InfoComm, Samsung’s booth drew attention from visitors of all kinds with its nearly 8,800-square-foot presence — as The Wall’s alluring visuals and the Transparent MICRO LED screen, which debuted at CES earlier this year, highlighted the entrance.

 

 

Samsung Celebrates New Company Record With Accolade-Filled Event

At the show, Samsung set a new company record by winning 11 awards, showcasing the best in visual technology. Awards won include:

 

  • Samsung SmartThings Pro: Future Publications Installation’s Best of Show
  • Samsung SmartThings Pro: Future Publications Sound & Video Contractor’s Best of Show
  • Samsung SmartThings Pro: Future Publications IT Pro’s Best of Show
  • Samsung SmartThings Pro: Commercial Integrator’s Best Digital Signage Software
  • Samsung SmartThings Pro: Commercial Integrator’s Best Large Scale Control Systems
  • Samsung Color E-Paper: Future Publications Digital Signage’s Best of Show
  • Samsung Interactive Whiteboard (WAD series): Future Publications Tech & Learning’s Best of Show
  • Samsung Interactive Whiteboard (WAD series): SCN Installation Product Award’s Most Innovative Videoconferencing Product
  • Samsung VXT: Future Publications IT Pro’s Best of Show
  • Samsung Display Configurator: Commercial Integrator’s Best Installation Tools & Testers
  • Samsung: rAVe Reader’s Choice Favorite Display Brand

 

 

Samsung SmartThings Pro: Businesses of All Kinds Get Better Connectivity and Enhanced Intelligence

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▲ Samsung SmartThings extends from the home into businesses with the debut of SmartThings Pro, providing seamless control of business devices.

 

Samsung unveiled SmartThings Pro for the first time — highlighting how a hyper-connected business can transform its operations with new levels of intelligence and device connectivity. Users can access an all-in-one dashboard to manage business operations and storefront systems including Smart Signage, air conditioning systems, appliances and lighting. Features like AI Energy Mode can reduce brightness based on motion, environmental brightness and content analysis.

 

The user-friendly dashboard provides AI analytics for connected devices, perfect for retail integration to see customer behavior data in stores. Meanwhile, hotels can take advantage of connected devices to enable automatic check-in and check-out, along with automatic lighting in each room based on TV content, to provide a personalized experience for every guest.

 

SmartThings Pro is easy to implement with existing operations through customizable Application Programming Interfaces (APIs).

 

In addition to showing off solutions like SmartThings Pro, Samsung highlighted products and services that can transform specific industries including education, retail, corporate environments and food and beverage.

 

 

Education: The Interactive Whiteboard Gets an AI-Powered Upgrade

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▲ Classrooms get an AI-fueled upgrade with the new models of Samsung’s Interactive Whiteboard.

 

The Interactive Whiteboard brings AI to InfoComm as enhancements on the education product help teachers and administrators more efficiently keep their students’ learning flowing. AI analyzes on-screen content as well as voice transcriptions and provided educational materials to generate quizzes for students. It’s also easy to control with voice recognition technology, in partnership with Merlyn Mind.

 

“InfoComm is the perfect place to reveal the AI-fueled innovations that the Merlyn Mind and Samsung teams have brought to the Interactive Whiteboard WAD series,” said Levi Belnap, Chief Revenue Officer at Merlyn Mind. “The next era of interactive displays is on showcase at this event, and we’re proud to feel the excitement surrounding our collaboration efforts. The secure, voice-enabled AI elements support new, intuitive methods for teachers to facilitate instruction, and we believe the future is bright for AI-powered solutions to help solve long-standing challenges in education.”

 

These AI tools add even more functionality to the Google EDLA-certified display — which offers a more interactive classroom environment through services like Google Classroom and Google Drive or a robust suite of educational tools and apps available through Google Play.

 

 

Retail and Grocery: Color E-Paper Digitizes a Traditional Paper Experience

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▲ Samsung Color E-Paper launches at InfoComm, offering a low-power alternative to traditional paper signage.

 

Samsung Color E-Paper debuted at InfoComm, providing an alternative to paper signage or larger signage without losing color or versatility. The easy-to-move, lightweight frame operates at 0.00W1 when showing static images. Full color images are displayed with groundbreaking E Ink Spectra 6™ technology, bringing full color options and an advanced color imaging algorithm for enhanced performance. Its mobile app also makes it easy to update content quickly.

 

 

Control Center & Corporate Offices: See More With Transparent Screens and 21:9 Video Conferencing

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▲ The Wall can become a huge canvas for control centers.

 

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▲ The Transparent MICRO LED display allows for a comprehensive view of all screens at once, allowing for fast action based on current situations. The Wall is a huge canvas for control centers to see detailed information.

 

The right signage can make all the difference when it’s necessary to see information quickly and easily. Any corporate or government control room can be enhanced with Samsung’s easy-to-see and even easy-to-see-through displays.

 

The Transparent MICRO LED display unveiled at CES shows how control room users can see more at once. Meanwhile, The Wall provides a large, crystal-clear screen for viewing multiple setups for a simultaneous, multi-dimensional view into all operations.

 

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▲ An entirely new 21:9 video conferencing screen ratio redefines what large-screen video conferencing can look like.

 

For corporate meetings, a new 21:9 ratio screen makes video conferencing more efficient. The expansive ratio makes it easier to see faces and screen-shared content at the same time. In partnership with Cisco Room Kit EQX, this larger screen ratio supports dual displays to deliver an ultra-immersive video conference system.

 

 

Food and Beverage: Signage Makes People Hungry With Vibrant Pictures

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▲ The brightness and clarity of the QxC series in food and beverage establishments draw people in by making menu offerings look vibrant and appetizing.

 

Announced at last year’s InfoComm, the QxC series offers an easy and intuitive interface in various sizes and brightness options to make the most out of any space — especially restaurants and food retailers. Menu items feel more realistic thanks to 4K UHD resolution, and energy usage can be managed through automatic brightness adjustments based on surrounding light.

 

Recently, Samsung’s Smart Signage QH55C  part of the QxC series — became the first digital signage to be recognized by invidis Green Signage — Hall of Fame. Honoring sustainable digital signage products from display manufacturers around the world, the Green Signage  Hall of Fame selected the QH55C model for its energy-efficient features and impressive reduction of 168 listed carbon footprint metrics.

 

 

Samsung Uses Its Deep Expertise To Educate at InfoComm

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▲ Alex Lee presents the Samsung VXT platform in a keynote on the Technology Innovation Stage at InfoComm.

 

Alex Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics, gave a keynote on the VXT platform at the Technology Innovation Stage. Highlighting the ease of use and streamlined operations in the content management system, he outlined the goals of VXT — to maximize screen value, democratize screenshare and deploy a native, cloud-based CMS platform.

 

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▲ Samsung’s new PIRS partnerships allow for customized solutions across verticals in Samsung VXT, a comprehensive cloud-based CMS platform.

 

Samsung highlighted its PIRS partners (Pre-Integrated and Repeatable Solutions) that provide various micro-vertical solutions.

 

  • Idomoo creates videos in seconds and shares nearly real-time updates to video boards for highly customizable signage updates
  • Seenspire brings real-time content services to VXT and allows businesses to provide dynamic and engaging content with just a few clicks
  • Stingray, known for its extensive library of audio and visual content and services, enriches VXT with high-quality music, videos and multimedia content
  • VXT Art provides access to a world of art with partners like The Van Gogh Museum, Saatchi Art, Tate, Lumas and Yellow Korner
  • Wisar Digital bridges Point-Of-Sale (POS) systems to menu boards to make it easier to manage menu changes and communicate current menu offerings to customers

 

The installation and setup of signage is a critical step in making the most out of it, and Samsung showed its solutions that ease the burden on integrators and businesses.

 

Samsung Display Configurator creates a virtual installation simulation to streamline installation planning and facilitate precise customization. Samsung Signage Setup Assistant allows users to calibrate and arrange their displays through a mobile app, automating the process for multiple screens while offering remote device control.

 

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▲ Samsung’s 10,000-square-foot display greeted visitors to InfoComm 2024 in the West Hall of the Las Vegas Convention Center.

 

InfoComm is an exciting time every year. As industry experts filled the Las Vegas Convention Center’s West Hall, they were greeted by a massive 10,000-square-foot Samsung LED wall. Samsung wayfinder displays and directional signage helped attendees navigate the expansive exhibition space.

 

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▲ Samsung set a new company record with 11 awards at InfoComm, including the rAVe Reader’s Choice Favorite Display Brand.

 

This year, Samsung once again proved its position as an industry leader. The company will continue to create solutions that take inspiration from the past to open new opportunities for businesses through innovative signage in the future.

 

 

1 The power measurement is based on IEC 62301 standards. According to the standards, the value is rounded to the second decimal place, and the average power below 0.005W is indicated as 0.00W.

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      1 The power measurement is based on IEC 62301 standards. According to the standards, the value rounded to the second decimal place, and the average power below 0.005W is indicated as 0.00W.
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      ▲ Visitors observed live demonstrations of The Wall for Virtual Production.
       
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      ▲ Visitors at the exhibition hall are observing real-time traffic conditions using The Wall.
       
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      ▲ (From left) Attendees were briefed on the Samsung Crystal UHD Signage and Samsung Kiosk. A booth visitor explores The Wall All-in-One, which received the ‘ISE Best of Show’ award.
       
       
      Samsung Display Solutions Recognized by Experts With Record-Breaking Nine Awards
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      Additionally, Commercial Integrator and CE Pro, official media partners of ISE, selected three solutions for the ‘Top New Technology’ awards. Samsung VXT and SmartThings for Business were recognized in the Digital Signage Software and Network Management Solutions categories, while Samsung Signage Setup Assistant was chosen in the Video Wall Software category.
       
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      ▲ AV News Magazine awarded ‘AV Project of the Year’ to the Formula 1 Las Vegas Grand Prix, featuring Samsung’s extra-large Smart LED Signage.
       
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      “Cloud migration is an unstoppable trend,” said Alex Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “VXT is an innovative step toward this migration in that it makes high-tech signage more readily accessible, no matter where our customers are. But not only is high-tech signage accessible, the content and remote management solutions VXT provides are user-friendly.”
       
       
      Efficient Cloud-Native Solution for All Business Needs
      Samsung VXT is the next evolution of CMS software from MagicINFO, delivering an enhanced cloud-native solution tailored for seamless content creation and management of all B2B displays — including LCD, LED signage and The Wall. VXT streamlines the deployment and updating of software directly via a cloud portal, which eliminates the cumbersome process of manual updates. Registration of devices is designed for efficiency, as well, with a simple 6-digit pairing code that allows for quick and secure setup.
       
      By streamlining digital signage operations and management, VXT offers a versatile solution that meets the needs of any sector, whether it be retail, hospitality, food and beverage or corporate. The solution has already received recognition from prominent partners such as Hy-Vee’s retail media network, RedMedia, which uses VXT CMS to manage a network of over 10,000 Samsung smart signage screens — including the QBR-Series, which has been installed across all of Hy-Vee’s grocery stores and retail locations.
       
       
      Intuitive Content and Screen Management
      Unlike other CMS solutions, VXT is a turnkey solution developed by Samsung that allows users to seamlessly create content and manage screens in one application. It consists of three CMS modules: VXT CMS, VXT Canvas1 and VXT Players, and each module makes content creation and screen management easier than ever:
       
      VXT CMS: Content management is simplified through an intuitive interface that simultaneously handles content, playlists and schedules. The remote management feature allows real-time management of multiple devices. Additionally, robust security features — such as private certificates and allowing customizable security solutions for every business need. VXT Canvas: What You See is What You Get (WYSIWYG)-based creative tools that enable anyone to create content effortlessly and more intuitively with support for various templates, widgets and partner content. Users can create original content with custom and company fonts, as well as templates and images pre-loaded on the system for added convenience. VXT Players: VXT supports Tizen and Android-based players,2 while also managing multiple web elements simultaneously on one screen. Additionally, a web-based virtual screen allows users to easily view and manage their signage deployments.  
      VXT also combines content, solutions and expertise of third-party system integrators, software developers and content partners to provide users with access to an even broader range of incredible content, specific to vertical use cases, without the need for additional customization or development.3 Some of the notable Pre-Integrated Repeatable Solutions (PIRS) include:
       
      VXT Art: Users can access a diverse library of artwork and photos with just a few clicks, and content from various art museums and galleries can be used across businesses ranging from office spaces to restaurants and beyond. Link My POS: This solution enabled by Wisar Digital allows businesses to use VXT Canvas to pull product data from Point Of Sale (POS) systems, eliminating the need to manually enter data or export data. Link My POS improves overall efficiency and reduces pricing errors, which in turn saves time and money. Ngine Real Estate: This solution developed through a partnership with Ngine Networks lets businesses display properties that are for sale or rent by using VXT to forego re-entering data when connecting directly to their platforms. Ngine Automotive: Cars, bikes and boats can be listed as for sale or rent by connecting directly to business displays, without needing to enter information. Messages can be resumed on social network platforms, as well. This solution has also been achieved by partnering with Ngine Networks.  
       
      Seamlessly Control and Manage from Anywhere
      By offering compatibility with both desktop and mobile devices4, Samsung VXT revolutionizes content management because it caters to both the advanced needs of desktop users and the convenience required by mobile users. This flexibility allows users to manage their content anytime, anywhere.
       
      Furthermore, VXT is designed to substantially reduce downtime in digital signage operations. Through advanced modular architecture, VXT isolates and minimizes the impact of any potential failures, allowing users to swiftly address disruptions. VXT also comes with an early warning feature, which detects potential issues — such as extreme temperature changes or network instability — and alerts customers before failure occurs. This offers greater peace of mind by allowing users to take preemptive actions or speed up the recovery time.
       
      VXT’s energy management tool offers an at-a-glance view of energy consumption levels, as well. Customers can optimize their energy use based on monthly insights and adjust settings like brightness levels and automatic on/off times accordingly.
       
       
      Availability
      Samsung will hold a global launch event of VXT on January 31 at Integrated Systems Europe (ISE) 2024 in Barcelona. Designed as an omni-channel service, VXT will be accessible through various subscription plans, including both monthly and annual options. Customers can also make offline purchases through existing B2B sales channels worldwide, while online purchases will initially be made available in the U.S. before a subsequent global rollout in 2024. Prospective users can take advantage of a 60-day free trial before subscribing.
       
      For more information on Samsung’s VXT platform, please visit https://vxt.samsung.com.
       
       
      1 VXT CMS and VXT Canvas supported on Chrome browser only.
      2 VXT is compatible with Android devices running Android 10 or higher, and with Tizen devices on Tizen 6.5 or higher.
      3 For PIRS partner content, additional subscription payment is required.
      4 VXT CMS and VXT Canvas supported on Chrome browser only.
      View the full article
    • By Samsung Newsroom
      Transparent LEDs are poised to redefine viewing experiences, making the line between content and reality virtually indistinguishable. Leveraging this groundbreaking technology, Samsung Electronics has upleveled its leading MICRO LED display to expand how users enjoy visual content.
       
      The company’s Transparent MICRO LED display was unveiled for the first time at Samsung First Look 2024 on January 7 (local time) — ahead of the Consumer Electronics Show (CES) 2024, the world’s largest consumer electronics and information technology exhibition held in Las Vegas from January 9-12. Combining superior craftsmanship with six years of tireless research and development, this new modular MICRO LED wowed attendees with its futuristic design. The Transparent MICRO LED’s crystal-clear, glass-like display has revolutionized the viewing experience and attracted the attention of global consumers.
       
      Check out how Transparent MICRO LEDs will make everything from sports to movies more vivid and immersive in the video below.
       
       View the full article





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