Report

Samsung Electronics, the world’s leading TV manufacturer for the 18th consecutive year, commenced its 2024 Southeast Asia Tech Seminar in Bangkok, Thailand. From April 23 to 24, Samsung will showcase its 2024 lineup, featuring AI-powered technologies that offer enhanced picture, sound, and customization.
 
Since 2012, Samsung’s global Tech Seminar sessions have served as a platform for sharing detailed information and exclusive product experiences. As part of its ‘Screens Everywhere, Screens for All’ vision, Samsung plans to present innovations that deliver industry-leading viewing experiences and user-friendly features.
 
▲ Haylie Jung (right), Picture Quality Solution Lab at Samsung Electronics, explains that the 2024 Neo QLED 8K incorporates the new and powerful NQ8 AI Gen3 Processor to support AI-backed features such as 8K AI Upscaling Pro and AI Motion Enhancer Pro
 
The 2024 Southeast Asia Tech Seminar in Bangkok follows a successful series kickoff in Frankfurt, Germany this February. At this event and upcoming seminars in regions such as Latin America, Samsung will present new TV and monitor technologies, as well as lifestyle products:
 
Samsung’s 2024 Neo QLED 8K includes the latest NQ8 AI Gen3 Processor, which enables a vivid and more precise picture through its 512 neural networks—eight times as many as its predecessor. It supports features like 8K AI Upscaling Pro and AI Motion Enhancer Pro for the best Neo QLED 8K visuals to date. The 2024 Samsung OLED TV upscales content to 4K resolution thanks to the NQ4 AI Gen2 Processor, and features OLED Glare Free technology. Certified by Underwriters Laboratories Inc. (UL), the technology reduces light reflection on the screen to provide a more immersive viewing experience with fewer distractions. Music Frame is a new lifestyle product that functions as a frame-shaped speaker. It can be used as a frame on the wall by inserting images or photos into its replaceable photo frame. Samsung Knox, applied to Samsung TV, achieved a ‘Common Criteria’ certification, recognized by 31 countries this February as strengthening TV security measures in terms of software and hardware.  
▲ Kevin Cha (left), Picture Quality Solution Lab at Samsung Electronics, explains that AI-backed features such as 8K AI upscaling pro are powered by a new and powerful NQ8 AI Gen3 processor to the 2024 Neo QLED 8K
 
“We are extremely excited to share Samsung’s key AI TV technologies at the Tech Seminar,” said Yongjae Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We are not only showcasing the latest technologies that make our TVs stand out, but also our real efforts to better serve customers and our focus on protecting their information.”
 
For more information on Samsung’s 2024 TV and monitor lineup, visit www.samsung.com/.
 
▲ Samsung Electronics has received a CC certification for 10 consecutive years since first applying Samsung Knox, the industry’s best security solution, to its TV products in 2015
 
▲ Andrew Sohn (left), Picture Quality Solution Lab at Samsung Electronics, shows off Samsung’s AI engine that can instantly optimize picture and sound quality based on the game or genre being played
 
▲ According to Kevin Cha (right), Picture Quality Solution Lab at Samsung Electronics, the 2024 Samsung OLED features Glare free technology to deliver a comfortable viewing experience
View the full article

As ISE 2024 closes its curtains in Barcelona, the event left behind a legacy of innovation and industry milestones. This year, which also marked ISE’s 20th anniversary, saw Europe’s largest display exhibition continue to serve as a vital platform for companies like Samsung Electronics to present their latest innovations in commercial display technology.
 
▲ ISE 2024 was held at Fira Barcelona Gran Via in Barcelona, Spain. Visitors were greeted with Samsung’s outdoor advertising by the entrance.
 
Samsung featured an expansive exhibition area spanning 1,728m2 — the largest among participants — drawing significant attention from attendees. The booth attracted more than 7,000 visitors on the first day, about twice as many as the previous year. During the event, a total of 23,000 attendees visited the booth, demonstrating the company’s status as a leader in the commercial display market.
 
▲ View of Samsung’s expansive 1,728m2 booth at ISE 2024. The show floor featured new commercial display products and solutions which garnered significant interest from visitors.
 
In case you missed it, below are the digital signage products and solutions showcased by Samsung at ISE 2024.
 
Pioneering the Era of Hyper-Connectivity With SmartThings for Business Samsung VXT Takes Over the Stage With Three Awards at ISE 2024 Samsung Partners With Cisco To Elevate Hybrid Workspaces With Its 105-Inch 5K Smart Signage Solution The 2024 WAD Interactive Display Provides Unlimited Learning Possibilities From Content Creation to Retail: Customized Solutions for Each Vertical Samsung Display Solutions Recognized by Experts With Record-Breaking Nine Awards  
▲ Visitors were captivated by the awe-inspiring immersion of The Wall as a media facade.
 
Upon entering the booth, visitors were immediately drawn into the media facade, which showcased anamorphic content on The Wall — delivering exceptional image quality and creating immersive 3D-like viewing experiences.
 
▲ Crowds gathered around the Samsung booth to see the Transparent MICRO LED displayed for the first time in Europe.
 
As visitors ventured past the entrance, the Transparent MICRO LED — which had made its debut at CES 2024 in Las Vegas last month — continued to captivate the audience with the MICRO LED acting as an overlay to provide additional information and diagrams on top of a live soccer match.
 
 
Pioneering the Era of Hyper-Connectivity With SmartThings for Business
▲ Visitors to the SmartThings booth learned about how Samsung is extending its connectivity features for business applications.
 
At ISE 2024, Samsung introduced an era of hyper-connectivity in the B2B space with SmartThings for Business. A dedicated SmartThings zone, designed to replicate various business settings such as coffee shops, hotels and offices, showcased the vast potential of SmartThings in various verticals.
 
In retail setups, Samsung demonstrated how SmartThings could transform store operations through personalized automation. SmartThings for Business streamlines tasks with customized settings while ensuring top-notch security through real-time store monitoring and instant alerts.
 
SmartThings enhances the guest experience in hospitality businesses as well. Using the SmartThings web browser, guests can easily check and control room conditions while also enjoying convenient features like auto check in and check out, all without the need for separate applications.
 

 
▲ Samsung unveiled SmartThings for Business, offering versatile applications across diverse business settings including coffee shops, hotels and offices.
 
Samsung showcased enhanced business applications by incorporating SmartThings for Business into a corporate office space. Users can manage and control various settings according to meeting schedules, while also customizing enterprise dashboards using the SmartThings Enterprise API to further customize their experience.
 
Extending its influence beyond the realm of consumer tech, SmartThings for Business gained recognition from industry experts as well. At ISE 2024, the solution received two distinguished awards — ‘Best of Show at ISE 2024’ and ‘Top New Technology’ honors for Network Management Solutions — which are acknowledged by Commercial Integrator and CE Pro.
 
 
Samsung VXT Takes Over the Stage With Three Awards at ISE 2024
During ISE 2024, Samsung showcased its new cutting-edge content management solution, Samsung VXT (Visual eXperience Transformation). This cloud-native management software simplifies content creation and display management for B2B setups — including in-store promotions, advertisements and more — on one secure platform.
 
All eyes were on the Pre-Integrated Repeatable Solutions (PIRS), which seamlessly integrate with Samsung VXT to offer users access to a wider range of outstanding content and create efficient solutions for diverse business sectors such as retail, hospitality, food and beverage, and corporate real estate.
 
▲ Visitors explored Samsung’s VXT and its PIRS partner solutions at the booth. The cloud-native CMS earned multiple recognitions at ISE 2024.
 
After the first official day, Samsung hosted a global launch event for Samsung VXT. Attended by customers, partners and tech media, the event marked the official debut of the new solution.
 
▲ Executive Vice President Alex Lee introduced the VXT platform at the global launch event with key clients and media in attendance.
 
Samsung also participated in the Digital Signage Summit during ISE 2024, sharing its vision for the future signage software landscape drawn by Samsung VXT.
 
▲ Samsung Europe EDO Vice President Simon Jackson attended the Digital Signage Summit, along with various customers and system integrators.
 
Samsung VXT achieved a remarkable feat at ISE 2024 — earning top honors in multiple categories including ‘Best of Show at ISE in 2024’ in the AV Technology and Installation categories as well as being recognized as ‘Top New Technology’ in the Digital Signage Software category by Commercial Integrator and CE Pro.
 
 
Samsung Partners With Cisco To Elevate Hybrid Workspaces With Its 105-Inch 5K Smart Signage Solution
▲ Visitors at the booth looking at the new QPD-5K display used for video conferencing.
 
Amidst the rise of hybrid work, Samsung unveiled a new smart signage (Model name: QPD-5K), optimized for video conferencing solutions, which will broaden the customer experience even further with more tailored solutions.
 
In partnership with Cisco, the new 105-inch 5K smart signage delivers a distinctive experience with its 21:9 widescreen ratio, offering an exceptional immersive experience that similarly replicates an in-person meeting room experience.
 
 
The 2024 WAD Interactive Display Provides Unlimited Learning Possibilities
Samsung also unveiled a new interactive display (Model name: WAD), designed to provide dynamic and engaging learning experiences. The 2024 model boasts substantial improvements including 8GB RAM and 64GB of memory compared to its predecessors, ensuring stable performance and elevating learning experiences to unprecedented heights.
 
▲ The 2024 WAD display, with Android 13 OS and Google EDLA certification, offers a seamless learning experience across various devices.
 
The Google EDLA-certified WAD Interactive Display enhances classroom engagements by seamlessly integrating a suite of Google apps like Google Classroom, Drive and even YouTube. Powered by Android 13 OS, the Interactive Display also enables multi-device connectivity making lessons more engaging and interactive.
 
 
From Content Creation to Retail: Customized Solutions for Each Vertical
Samsung showcased its latest display innovations with solutions customized for various sectors. One of the solutions included The Wall for Virtual Production (Model name: IVC Series). This cutting-edge solution utilizes large LED walls with real-time visual effects, streamlining content creation with efficient virtual backgrounds in studio.
 
▲ Visitors observed live demonstrations of The Wall for Virtual Production.
 
Samsung also captured the attention of booth visitors by showcasing a potential use case of The Wall in traffic control centers. Attendees witnessed The Wall’s unparalleled image quality as it provided a real-time view of traffic conditions across multiple roadways, allowing operators to precisely monitor everything at a glance.
 
▲ Visitors at the exhibition hall are observing real-time traffic conditions using The Wall.
 
In the retail sector, Samsung’s Crystal UHD Signage (Model name: QxC Series) captured the eyes of booth visitors, which also received the Best of ISE 2024 award. Samsung Kiosk, which offers ease of operation with content management, ordering and payment without the need for a separate PC, also received a lot of interest on site.
 
Notably, The Wall All-in-One was praised for its easy installation process and optimal performance, winning the ‘Best of Show at ISE 2024’ in the Residential System category.
 
▲ (From left) Attendees were briefed on the Samsung Crystal UHD Signage and Samsung Kiosk. A booth visitor explores The Wall All-in-One, which received the ‘ISE Best of Show’ award.
 
 
Samsung Display Solutions Recognized by Experts With Record-Breaking Nine Awards
Samsung has once again proven its leadership and innovation at ISE 2024, garnering widespread acclaim from global audiovisual media and setting a company record for the most awards ever received at the event.
 
▲ Samsung received five ‘ISE Best of Show’ awards, reaffirming its leadership in the commercial display market.
 
Both SmartThings for Business and Samsung VXT received ‘Best of Show at ISE 2024’ awards in the AV Technology category, while VXT was also recognized in the Installation category. The Wall All-in-One and Crystal UHD Signage were celebrated as the year’s best products in the Residential System and Digital Signage categories, respectively.
 
Additionally, Commercial Integrator and CE Pro, official media partners of ISE, selected three solutions for the ‘Top New Technology’ awards. Samsung VXT and SmartThings for Business were recognized in the Digital Signage Software and Network Management Solutions categories, while Samsung Signage Setup Assistant was chosen in the Video Wall Software category.
 
Moreover, AV News Magazine, another official media partner, awarded Smart LED Signage supplied for the Formula 1 Las Vegas Grand Prix as the ‘AV Project of the Year.’
 

 
▲ AV News Magazine awarded ‘AV Project of the Year’ to the Formula 1 Las Vegas Grand Prix, featuring Samsung’s extra-large Smart LED Signage.
 
At ISE 2024, the commercial display market showcased a notable shift towards solution-oriented approaches, emphasizing the importance of solutions over hardware. Samsung, a leader in the commercial display market, continues to drive innovation through its high-performance displays and comprehensive signage solutions.
View the full article

The role of digital signage has evolved exponentially over the last decade. While previously only seen in boardrooms and airport directories, use cases now expand far beyond, from quick serve restaurant drive-throughs to digital out-of-home (DOOH) locations like stadiums and malls. Due in part to its flexibility and versatility, traditional technology like whiteboards in the classroom and projectors in meeting rooms are being swapped out for digital signage that’s driving immersive experiences and creating opportunity for users and consumers everywhere.
 
As customers enter businesses and venues, they are immediately greeted by striking images of digital signage. These signage solutions are becoming a common sight across diverse industries, from the buzzing atmosphere of hotels and sports stadiums to the inspiring spaces of educational institutions and art galleries. They enrich customer experiences in every setting.
 
Digital signage is no longer perceived as a mere advertising display — it’s so much more. It has become one of the most sought-after media platforms for personalized information, content, education, sports, art, and more. These digital signage applications not only change the look and feel of the environment, but captivate and leave a lasting impression on its viewers.
 
As the role of signage in everyday life continues to evolve, so evolves the depth of the market itself, too. According to Fortune Business Insight, the digital signage market is expected to grow to more than $35 billion by 2026.1 Along with the industry’s substantial growth, Samsung Electronics has maintained its number one position in the market for 14 consecutive years,2 and continues to expand the boundaries of digital signage with its unrivalled technology.
 
Let’s take a look at how Samsung has continued to lead the global industry for 14 consecutive years during the heyday of digital signage.
 
▲ Samsung Smart Signages have advanced immersion across various fields in 2023
 
 
More Than a Background: Becoming Part of the Experience in Historic Monuments, Sports Arenas and Ultra-Luxury Resorts
In today’s world, organizations across sectors aren’t just adopting new technologies – they are embracing a total experience that provides an integrated approach that combines internal and external facets of their operations. According to Gartner, it’s expected that by 2024, organizations providing a total experience will outperform competitors by 25% in satisfaction metrics, impacting both customer and employee experiences.3 Similarly, Samsung supports projects from inception to completion in a number of ways including mechanical design and training, site surveys, product delivery, and installation, ensuring customers are equipped with the tools to be successful.
 
In times of such transformation, digital signage plays a pivotal role. A perfect example can be found in the heart of Vatican City. At the historic St. Peter’s Square in Vatican City, visitors gather from all corners of the world for a once in a lifetime ceremony from the Pope.
 
▲ Visitors and worshippers can clearly view the proceedings through Samsung’s outdoor LED signage (XHB series, two measuring 7.935m x 4.83m and two measuring 5.865m x 3.105m) at St. Peter’s Square, Vatican City
 
Enhancing this once-in-a-lifetime experience, Samsung has integrated advanced signage solutions seamlessly by installing four high-precision LED displays. The result is a dramatically improved experience for all in attendance, regardless of their physical positioning. Paired with audio solutions that deliver crystal clear sound, the technology ensures the Pope’s message resonates profoundly with everyone at the event.
 
In addition to bringing events closer to attendees, Samsung’s innovative technology turns any space into an immersive experience, filled with vivid colors, crystal clear picture quality and dynamic content. Capturing guest attention and ensuring a great experience is vital for any high-end destination. Digital signage solutions are a great tool for enabling this attraction and retention. A prime example of this in action is at one of the world’s top resorts, Atlantis the Royal in Dubai, with Samsung’s premium technology installed across the property.
 

▲ (Up) An awe-inspiring sight greets resort guests, made possible by Samsung LED signage installed behind the lobby fish tanks. (Down) Samsung’s innovative modular Micro LED display, The Wall enhances the hotel’s most luxurious guest suite, the Royal Mansion, measuring 146 inches with 4K (3,840 x 2,160) resolution.
 
Every moment of a guest’s stay is filled with awe-inspiring imagery and impressive displays for a one-of-a-kind experience — whether on their journey to the spa or in the hotel’s lobby where guests are met with the largest indoor LED displays installed on three large water tanks, projecting breath-taking scenes including a rainbow of fish swimming in the sea.
 
These displays also create an overwhelming atmosphere when bold content is paired with advanced technology. In Minute Maid Park — home of the Houston Astros, part of the US baseball league — Samsung upgraded impressive 6,875-square-foot primary scoreboard, left-field scoreboard and ribbon boards. Similarly, in Switzerland’s Swiss Life Arena, Samsung deployed display solutions including the largest indoor LED cube in Europe. As the most modern ice hockey arena in Switzerland, Swiss Life provides a drastically improved fan experience and enhanced operational efficiency thanks to Samsung.
 
▲ Minute Maid Park displays the impressive 6,875 square-foot scoreboard, giving fans a crystal-clear view from every seat in the house. It’s part of the larger videoboard that spans an impressive eight stories, featuring 5.3 million stunning LEDs designed to digitally enhance the fan experience.
 
▲ The central LED Cube display at Swiss Life Arena — measuring 12(w)x12(d)x8(h) meters — is the principal element of the fan experience with 416m² of the LED signage. Any one of the 12,000 seats within the area have a stunning view of the display.
 
 
More Than Hands-On: A Transformative Education Experience With Samsung Smart Signage
Digital signage is powerful and has the ability to draw in a viewer, captivate them, and bring them to another world — it provides a truly transformative experience. This impact is felt across industries and when we look at the education space in particular, signage has made immeasurable improvements.
 
Samsung partnered with the University of Wales Trinity Saint David to launch an unparalleled learning environment. The Immersive Room, equipped with 18 meters of Samsung LED screens across three walls provides incredible picture quality, detail, contrast, and color reproduction. Most importantly, its 12K image resolution empowers the University to push the boundaries of learning as the LED screens create virtual and augmented reality experiences and present a futuristic learning environment utilizing digital signage.
 
The University of Wales’ immersive space was an “Education Project of the Year” Finalist at the AV Awards 2023, recognized for the innovation it brings to education.
 

▲ University of Wales Trinity Saint David transforms education with a state-of-the-art immersive room and impressive learning spaces. The three LED walls that make up the immersive space are equipped with 18 meters of Samsung LED signages across three walls.
 
Similarly, Syracuse University in the US deployed The Wall in its S.I Newhouse School of Public Communications, drawing in prospective students by highlighting students’ accomplishments and the school’s world-class learning environment. The Wall creates a ‘wow factor,’ leaving a lasting impression during campus tours.
 
▲ The Wall showcases inspiring stories of Syracuse student achievements and accomplishments, helping prospective students envision their successful future at the University.
 
Now, teachers can begin their lessons sooner, and spend more time creating immersive, connected learning experience for students. This impact isn’t going unnoticed, and in fact, Samsung announced the new Interactive Display (Model name: WAC) designed for simplicity and students at British Educational Training and Technology (Bett), the world’s largest education technology exhibition and International Society for Technology in Education (ISTE) this year.
 
When we think back on the impact Samsung has had on education, it’s apparent that it comes in all forms. Samsung’s interactive display, Flip Pro, provides an extended learning experience for teachers and students at the Hogg New Tech Center in Dallas, Texas.
 
With its comprehensive range of display solutions from The Wall and LED signage, to Interactive displays, Samsung was also recognized as the Best Overall IT Solution Provider for the Education Market by the 2023 EdTech Breakthrough Awards.
 
▲ Hogg New Tech Center uses Samsung Flip Pro interactive display (Model name: WMB) to facilitate interactive learning and collaboration through multi-touch features and various connectivity options
 
 
More Than a Vision: Bringing Ideas to Life as a Digital Art Platform
Whether with a global audience or at a local school, Samsung’s immersive environments power learning, celebrations, content consumption and much more. But digital signage is an art too, and as Samsung continues to embrace its role as a media art platform, it’s enabling creatives to truly bring their vision to life.
 
The Wall for Virtual Production (Model name: IVC), which launched earlier this year, is an example of how companies, producers and creatives alike are creating and displaying their art with unparalleled quality. This addition to The Wall product line up enables creatives to use ultra-large LED walls to create virtual content, integrating them with real-time visual effects technology to reduce the time and cost of content production. The latest addition to The Wall series makes production faster and easier in TV, film and other industries, and was highlighted during industry events including InfoComm 2023 and IBC (International Broadcasting Convention) 2023.
 
▲ The Wall for Virtual Production makes production faster and easier in TV, film, and other creative industries
 
Samsung is bringing other art forms to life too. Recently, it displayed a masterpiece by contemporary Korean art leader, the late Park Seo-Bo, on The Wall All-in-One (IAB model) at New York’s Rockefeller Center. The first digital rendition of Park Seo-Bo’s iconic “Écriture” series (Video art title: [1 OF 0], directed by Jifan Park) is on The Wall’s immersive 146-inch 4K screen. The Wall All-in-One provides an awe-inspiring visual experience that replicates the intense colors and intricate textures of Park’s painting, allowing visitors to be fully immersed in the artwork. Dutch-American audiovisual artist, 0010×0010, also held an exhibition in Bangkok, Thailand that redefined the boundaries of modern art and explores the convergence of the digital and physical worlds — all by utilizing The Wall All-in-One.
 

▲ The first digital rendition of the late Park Seo-Bo’s iconic “Écriture” series (Video art title: [1 OF 0], directed by Jifan Park) is on The Wall’s immersive 146-inch 4K screen.
  Samsung’s Smart Signage is revolutionizing various sectors by creating immersive, interactive environments in every corner of the world. Whether it’s an ultra-luxury resort in Dubai, an immersive and futuristic classroom at the University of Wales, or a video art exhibition by a renowned artist, Samsung’s Smart Signage is making profound impacts globally, and our lives more colorful and enriching. This journey, spanning over the last 14 years, has continuously redefined the very experience of digital communication, pushing the boundaries of what’s possible. We can’t wait to see what the future holds for Samsung’s Smart Signage, which has been ranked No. 1 in the industry for 14 consecutive years.
 
 
1 Fortune Business Insights; The global digital signage market size stood at USD 19.78 billion in 2018 and is projected to reach USD 35.94 billion by 2026, exhibiting a CAGR of 7.8% during the forecast period (2019-2026)
2 Samsung has maintained its No. 1 position as the leading LCD signage brand in market share for 14 consecutive years, as reported in the Omdia Q2 2023 Public Display Report. Samsung has also been the number one in combined sales for LCD and LED signage (The LED Video Display History Report provides sales data for LED signage from 2017 onwards; comprehensive data for LED signage sales is not available prior to 2017). Note. Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded.
3 Gartner; The Total Experience Strategy for Better Retail Digital Interactions
View the full article

“Color” is more than just a design element. It is a profound language that bridges emotions and experiences, allowing artists to create evocative messages that resonate on a deeper level. It is a vital component in the toolkit of any creative professional. Accurate monitors like the ViewFinity S9 provide artists with the ability to see and express color accurately across various mediums, granting them total control over their artwork. This ensures that the final products are aligned with the artist’s original intent.
 
OIMU Studio, a design powerhouse in Korea, believes that design should act as a “connector.” Their work forges links between the values of the past and present, and between Eastern and Western traditions. Through various projects, including the renowned “Color,” “Nobang” and “Match” projects, OIMU provides these connections to their audience, blending cultural traditions and offering a fresh and modern perspective to elements of the past.
 
In this second installment of the ViewFinity S9 Story series, Samsung Newsroom sat down with Sohyun Shin of OIMU Studio to explore her inspirations and find out how ViewFinity S9 has become a vital tool in her artistic pursuit.
 
▲ Sohyun Shin, Founder and Chief Designer of OIMU
 
Established in 2015, OIMU is a lifestyle brand and design studio known for bridging cultural differences and reinterpreting nostalgic objects with a modern flair. Led by Sohyun Shin, the studio boasts with portfolio of projects that connect various traditional Korean elements with contemporary aesthetics.  

 
 
Q. Could you briefly introduce OIMU to our readers?
 
OIMU is a lifestyle brand and design studio, dedicated to celebrating and promoting the cultural values and traditions of Korea through design and content. We are involved in publishing, exhibitions and products as well. One of our most well-known work is the “Color” project, which created over 350 unique color names in Korean. We aim to reinterpret Korea’s rich cultural heritage through design.
 

 
 
Q. Can you tell us about your recent project using the ViewFinity S9?
 
The “Color” project began with a goal to develop unique color names, typically in foreign languages, in Korean. Recently, we made 100 color name cards for a brand exhibition. As these unique set of colors had precise CMYK values, it was important to express the colors as accurately as possible, to highlight those subtle and nuanced differences. The ViewFinity S9 monitor helped us match our print values to our digital designs, and we were able to prepare the final print as intended.
※ CMYK: A color model used in color printing with four ink plates: cyan, magenta, yellow and key (in many cases, black).
 
Outside of the “Color” project, we also work with many delicate illustrations, which can appear blurry and unclear at places like print shops with ordinary monitors. ViewFinity S9, in contrast, presented images with outstanding clarity, allowing us to confidently move on with the card designs. I recently underwent LASIK surgery to improve my eyesight. If prior monitors reminded me of my sight before LASIK, the ViewFinity S9 felt like seeing with improved vision after! It has undoubtedly been a transformative tool.
 

 
 
Q. What is the most important factor when selecting a monitor?
 
Much of OIMU’s work, like any design studio, require attention to details. So, high resolution is essential. High resolution monitors allow us to be more intuitive and help us work on intricate designs by showing the subtle differences in colors and details.
 
Data processing is key in ensuring that physical prints turn out high-quality. ViewFinity S9 significantly reduces the margin of error during this process. When comparing digital and physical prints, you’ll find them nearly identical. In essence, ViewFinity S9 helps us create higher quality designs.
 

 
 
Q. What are your favorite features of ViewFinity S9?
 
There were reflections when we were using ordinary monitors, forcing us to use blinds. With ViewFinity’s Matte Display, reflections are minimized and colors are accurate even in sunlight. Now, I can work while enjoying the view and natural light.
 
Our studio has many windows, so, monitor glare is unavoidable. I like to work with the view of nature.
 
ViewFinity S9 minimizes glares and reflections, so I can accurately check the colors even when it is bright outside.
 

 
 
Q. How else did ViewFinity S9 change your work environment?
 
Color temperature is another important aspect in our line of work. With ViewFinity’s Smart Calibration feature,1 we can calibrate precise onscreen colors without additional and often expensive equipment.
 
Also, ViewFinity S9 is great when I want to take a break from work, since I can watch my favorite shows on OTT streaming apps.2 I also just love this cute remote control.
 

 
 
Q. Would you recommend ViewFinity S9 to other designers?
 
Designers spend countless hours in front of monitors. To me, ViewFinity S9 stands as an optimal choice for both eye comfort and faithful expression of images and color. If you are a creative professional seeking a premium display, you won’t be disappointed with ViewFinity S9.
 
  
 
1 Smart Calibration enables users to conveniently customize the ViewFinity S9’s screen for precise settings — including color temperature, luminance, color space and gamma settings — using their smartphones, without expensive, complex calibration equipment. Available on Galaxy S10 or later, Galaxy Note10 or later, Galaxy Fold devices, Galaxy Flip devices, iPhone 11 or later and the second generation iPhone SE 2 or later. Latest version of the SmartThings app required.
2 App availability may vary by country and separate subscriptions may be required. Requires internet connection.
View the full article

Samsung Electronics today announced that Lucid Group, Inc., has installed The Wall at its design studio to enhance the collaborative design process for their future electric vehicle models. With cutting-edge MicroLED technology, The Wall offers exceptional visual capabilities, providing Lucid with additional tools to meet the surging demand for sustainable electric vehicles, while elevating the luxury experience for drivers.
 
“At Lucid, we’re on a mission to inspire the adoption of sustainable energy with a focus on the human experience. With The Wall, we’re able to take this mission to new heights,” said Jenny Ha, Exterior Design Manager at Lucid Motors. “While designing the Lucid Air Sapphire, from concept sketches all the way to final adjustments, Samsung enabled us to visualize the future of our vehicles in high resolution at all stages of development. No detail was left unnoticed, and we’re thrilled for our customers to experience the results of the new design process.”
 
“The Wall installation in the Lucid Motors design studio is another great example of how Samsung innovations are helping our partners and customers unlock their own exciting innovations to drive their business in exciting new ways,” said James Fishler, Senior Vice President of the Home Entertainment & Display Divisions at Samsung Electronics America. “Supporting Lucid in its mission to deliver sustainable luxury vehicles – and the stunning design of the new Lucid Sapphire made possible with our 255-inch class high resolution display — has been both inspiring and rewarding.”
 
▲ Simon Tovey, Exterior Design Director at Lucid Motors, and Jiyeon Jenny Ha, Exterior Design Manager, discuss the exterior design for the Lucid Air Sapphire using The Wall with MicroLED technology
 
 
High-Definition Image Quality Delivered at Full-Sized Scale for Seamless Collaboration
Powered by superior MicroLED technology, the 255-inch display empowers Lucid’s designers to view and review their designs in true-to-life color at a 1:1 scale. Not only does the true-life color produce a realistic rendering of the design, but the high-resolution display accurately reproduces the reflection of light off complex 3D surfaces.
 
The authentic image rendition allows for increased collaboration between engineering and design teams, resulting in accelerated decision making processes that save the company time and money.
 
▲ Simon Tovey, Exterior Design Director at Lucid Motors, reviews details of the Lucid Air Sapphire in front of The Wall with MicroLED technology
 
“The Wall has revolutionized the way our design and engineering teams work together,” added Ha. “With this technology, we can effortlessly visualize design data that incorporates engineering feedback and simulation results, allowing us to promptly assess the effects of any alteration on the overall design. In other words, development teams now operate more efficiently, and drivers can enjoy enhanced luxury aesthetics without compromising superior vehicle performance. It can be a tricky sweet spot to balance, but The Wall helps us pinpoint it seamlessly.”
 
▲ Jiyeon Jenny Ha, Exterior Design Manager at Lucid Motors, presents the design for Lucid Air Sapphire on The Wall with MicroLED technology
 
The Wall’s flexible-yet-compact design also saves valuable studio floor space at Lucid’s headquarters. This allows multidisciplinary teams to use the space for collaborative design workshops to perfectly refine every detail of the vehicles to deliver the premiere quality drivers deserve.
 
To learn more about how The Wall is revolutionizing automotive design, please visit: https://www.samsung.com/us/business/displays/direct-view-led/the-wall/.
View the full article