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On September 5, Samsung Electronics highlighted its vision of “AI for All” ahead of IFA 2024 — Europe’s largest consumer electronics trade show held from September 6-10 in Berlin, Germany.
 
The press conference underscored Samsung’s commitment to democratizing AI as well as the transformative power of Galaxy AI with notable figures from Samsung and partner companies outlining how Samsung’s AI advancements are reshaping user experiences and contributing to a more sustainable and inclusive world. Below are visual assets from Samsung Electronics’ press conference at IFA 2024.
 
 
AI for All: Like Sprinkling Magic Dust Into Everyday Life
▲Benjamin Braun, Chief Marketing Officer of Samsung Europe, opened the event by honoring IFA’s rich 100-year history. As part of the presentation, he showed a simulated video of Albert Einstein’s IFA 1930 keynote would look like using the power of Samsung’s different AI technologies, such as AI Upscaling, AI Active Voice Amplifier and Galaxy AI.
 
▲ “This year [Samsung] aim to have 200 million AI enabled devices,” said Benjamin Braun, Chief Marketing Officer of Samsung Europe. *separate images available below
 
AI Meets World: More Inclusive and Sustainable
▲ Citing Samsung’s first Mobile AI Report, Dr. Chris Brauer, Chief Innovation Officer (CIO) at AI strategy, solutions and research firm Symmetry, said that “frequent mobile AI users are about 1.4 times more likely to report a high quality of life compared to those who rarely use it.”
 

▲ “AI Energy Mode in SmartThings Energy can save up to 70% of energy consumption in [Samsung] washing machines by using Ecobubble and AI Wash technologies,” said Katharina Mayer, Head of LifeStyle Lab Europe, Digital Appliances, Samsung Electronics. *separate images available below
   
AI Meets You: More Productivity, Simplicity and Enjoyment
▲”Intel and Samsung have worked together for over 20 years,” said David Feng from Intel. “By combining the power of the newest Core Ultra processors with Samsung’s mobile leadership and our joint belief in an open ecosystem, the Galaxy Book5 Pro 360 unlocks the next level of cross-device AI experiences.” *separate images available below
 
▲”[The Galaxy Book4 Edge powered by Snapdragon X Elite] is built for AI, putting the world of intelligence at the heart of your PC,” said Nitin Kumar from Qualcomm *separate images available below
▲ (left) “[Our SmartThings ecosystem] can connect thousands of Samsung and non-Samsung devices and has over 350 million subscribers globally,” said Deborah Honig, VP of One Samsung at Samsung UK. “Now at IFA, we are introducing SmartThings Pro for the first time. A new platform to help businesses easily manage their connected devices and energy usage.” ▲ (right) “The only thing it doesn’t do is prepare the food for you,” Deborah Honig, VP of One Samsung at Samsung UK joked about the Samsung Food app. *separate images available below
▲”Our free Samsung Health app, [is] already used by over 64 million people worldwide,” said Stephanie Chosen, Brand & Product Marketing Manager at Samsung UK.
▲ “Samsung AI TV is set to become the hub of an AI-powered smart home system,” said Stephanie Chosen, Brand & Product Marketing Manager at Samsung UK.
 
▲ Benjamin Braun, CMO of Samsung Europe, announces the Music Frame WICKED Edition.
 
▲ Benjamin Braun, CMO of Samsung Europe, took a selfie with the crowd using Galaxy Z Flip6 and the gesture control on Galaxy Ring at the company’s press conference at IFA 2024.
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Samsung Electronics took part in Gamescom 2024, the world’s largest event for computer and video games, with an 800-square-meter booth highlighting unrivaled immersive experiences, cutting-edge technology and exciting gaming partnerships. Fans crowded Samsung’s exhibit throughout the event to experience the latest innovations and play their favorite games. The magical glasses-free 3D gaming experience, via Odyssey 3D monitor, caught the attention of gamers and media alike.
 
 ▲ Visitors try out the magical glasses-free Odyssey 3D monitor at Gamescom 2024.
 
Held from August 20-25 in Cologne, Germany, Gamescom 2024 spanned an impressive 230,000 square meters. Over 1,400 companies from showcased their latest games and technology to more than 335,000 fans from around 120 countries at the annual gaming conference. Offering something for everyone, Samsung’s booth became a must-visit attraction at Gamescom 2024.
 
▲ A cosplayer strikes a pose at Samsung’s booth at Gamescom 2024, where the company welcomed visitors to enjoy the latest innovations in gaming technology.
 
 
A Magical Glasses-Free 3D Gaming Experience
The booth centered around Samsung’s newest Odyssey 3D monitor — a glasses-free display delivering a 3D experience unlike anything currently available on the market.
 
While preparing for Gamescom 2024, Samsung determined that the optimal distance to experience 3D gaming on the Odyssey 3D was about 60 cm (approximately 2 feet). Monitors at the booth were positioned from this distance, allowing fans to experience Eye Tracking and View Mapping technology that projects 3D graphics with astounding picture quality.
 
With these advancements, Samsung continues to build on its legacy of excellence and innovation by reshaping the gaming landscape and transforming how people interact with their favorite titles. The technology left a lasting impression on Gamescom 2024 attendees. “The 3D graphics made it look like I could reach out and touch the world in the game,” said one visitor. “Everything felt so much more real.”
 
▲ Partnering with KRAFTON’s inZOI, Samsung invited visitors to preview the game as well as the Odyssey 3D monitor — before the release of either product.
 
The next generation of photo-realistic games is becoming even more lifelike with Samsung’s 3D technology. Thanks to a special partnership between KRAFTON and Samsung, fans could play KRAFTON’s life simulation game inZOI in stunning 3D at Samsung’s booth —the title is scheduled for release later this year.
 
▲ (From left) Donghwa Lim, Enterprise R&D Lab, and Sukho Song, Product Innovation Lab, Visual Display Business, Samsung Electronics pose for a photo in front of the Odyssey 3D monitor station.
 
“Gamescom is where passionate gamers come together,” said Donghwa Lim, Enterprise R&D Lab, Visual Display Business at Samsung Electronics, who oversees the Odyssey 3D’s hardware development. “We had a great opportunity to see how the 3D monitor we developed can captivate people’s attention and exceed their gaming expectations.”
 
“I was pleased to see people enjoying games on the 3D monitor at Gamescom,” added Sukho Song from Product Innovation Lab, Visual Display Business at Samsung Electronics, who specializes in 2D-to-3D transition technology. “We worked hard to develop a gaming monitor optimized for 3D to create new viewing environments and dimensions for gaming fans.”
 
 
Something for Everyone — Game Previews on the Latest Screens
▲ Odyssey Gaming Zone at Samsung’s booth at Gamescom 2024
 
Visitors to Gamescom 2024 had the chance to experience the powerful performance of the Odyssey OLED G6, Odyssey OLED G8 and Odyssey OLED G9 monitors. These displays gave new life to fan-favorite games including Genshin Impact and showcased upcoming releases such as the World of Warcraft expansion, World of Warcraft: The War Within.
 
▲ Gamers play Genshin Impact on the Odyssey OLED G8 at Samsung’s booth at Gamescom 2024.
 
The 32” Odyssey OLED G8 is the ultimate immersive OLED monitor, featuring a 4K UHD 16:9 screen that allows users to step directly into the worlds of the games they play. With a 240Hz refresh rate and 0.03ms response time, this monitor promises smoother, more responsive gameplay. At Gamescom 2024, fans could experience Genshin Impact on the Odyssey OLED G8 with unparalleled visual quality and unmatched gaming performance.
 
▲ Samsung’s booth offered visitors an early glimpse of World of Warcraft: The War Within on the Odyssey Neo G9.
 
Ahead of the eagerly awaited release of the World of Warcraft: The War Within, fans got an exclusive preview of the new content on the 49” Odyssey OLED G9 which further heightened anticipation for the game. The monitor’s dual QHD resolution 32:9 ultra-wide screen ratio brought Azeroth’s visual splendor to life, while the 240Hz refresh rate and 0.03ms response time allowed gameplay decisions to materialize almost instantaneously.
 
 
Gaming on Gaming Hub on Samsung AI TVs
▲ Visitors to Samsung’s booth at Gamescom 2024 faced off in popular sports games on Samsung’s TVs.
 
For gamers who enjoy playing on Samsung Gaming Hub or via consoles, Samsung showcased the best gaming TVs on the market at its booth. Visitors went head-to-head in today’s hottest sports games on the  75” Neo QLED 8K and 98” Neo QLED TVs. Motion Xcelerator and AI-optimized picture quality added to the excitement of the matches.
 
In addition, fans had an up-close look at the 77” OLED TV with a diverse selection of games to play. The TV’s bold contrast, vibrant colors and Game Motion Plus feature created optimal gaming visuals, whereas the 120Hz refresh rate ensured smooth and responsive gameplay.
 
▲ Samsung’s booth at Gamescom 2024 hosted live gaming events including tournaments.
 
Throughout Gamescom 2024, visitors to Samsung’s booth enjoyed watching live gaming tournaments and showcases on the stage. Contestants performed at their best with the Odyssey OLED G8 to bring the excitement of live gaming to a whole new level.
 
▲ Crowds of gamers gather at Gamescom 2024.
 
Gamescom is the ultimate convergence of gaming technology and culture. This year, Samsung demonstrated leadership in the gaming monitor industry, unveiling new technologies that redefine how people game. Samsung will continue to push the envelope to provide innovative solutions for more immersive gaming.
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Samsung Electronics today announced the unveiling of its latest gaming monitors with a particular focus on the groundbreaking Odyssey 3D, which offers glasses-free 3D viewing, at Gamescom 2024 in Cologne, Germany.
 
Gamescom 2024, held from August 21 to 25, is the world’s largest gaming exhibition and features more than 1,400 exhibitors, including hardware, software and game content producers. Samsung will showcase its high-end gaming monitors — including the new Odyssey 3D and models from the Odyssey G6, G8 and G9 series — at its booth, which spans 800m2 and is the company’s largest and most immersive booth to date.
 
“We are thrilled to present our glasses-free 3D gaming monitor at Gamescom, the world’s largest gaming exhibition,” said Hoon Chung, Executive Vice President of Enterprise Business Team, Visual Display Business at Samsung Electronics. “Samsung remains committed to leading the premium gaming monitor market by continuously developing cutting-edge technologies that enhance the gaming experience.”
 
 
Glasses-Free 3D Gaming With Odyssey 3D
The Odyssey 3D’s innovative light field display (LFD) technology creates lifelike 3D images from 2D content by using a lenticular lens1 on the front panel. Combined with Eye Tracking and View Mapping technology, Odyssey 3D ensures an optimized 3D experience without the need for separate 3D glasses. Eye Tracking monitors the movement of both eyes using a built-in stereo camera, while View Mapping continuously adjusts the image to enhance depth perception.
 
The Odyssey 3D can seamlessly switch between 2D and 3D modes based on the user’s preference. Offered in 27” and 37” sizes, it features a 4K resolution display, a rapid 1ms gray-to-gray (GTG) response time and a high refresh rate of 165Hz, ensuring smooth and uninterrupted gameplay without any afterimages or interruptions.
 
Additionally, the Odyssey 3D comes with an ergonomic design featuring a Height Adjustment Stand (HAS), tilt capabilities, FreeSync Premium, one DisplayPort 1.4 and two HDMI 2.1 ports. The monitor was honored with the Best of Innovation award in the Gaming & eSports category at CES 2024.
 
 
Gaming Experiences Available at Gamescom 2024

 
At Gamescom 2024, Samsung will offer an exclusive experience for attendees through partnerships with leading game developers. In the immersive Odyssey experience zone, visitors will be able to enjoy the latest Odyssey gaming monitor lineup, including the Odyssey OLED G8 with UHD resolution and a 240Hz refresh rate and the Odyssey OLED G6 with QHD resolution and a 360Hz refresh rate, as well as the 57″ dual UHD Odyssey Neo G9.
 
At the Samsung booth, visitors can also experience the following monitors paired with highly anticipated games for ultimate immersion:
 
Odyssey 3D: The Odyssey 3D will provide an unparalleled 3D environment for visitors to explore KRAFTON’s “inZOI,” a life simulation game that boasts its realistic graphics, offering a truly immersive gaming experience. This exclusive preview gives gamers a firsthand look at the next generation of gaming technology and innovation. Odyssey 3D’s fast response times and high refresh rates ensure smooth action, a deeply engaging narrative. Odyssey OLED G8: The rich colors and large display of the Odyssey OLED G8 elevate HoYoverse’s “Genshin Impact,” providing gamers with dynamic visuals and fluid gameplay that enhance the fast-paced action and storytelling. Odyssey Neo G9 & OLED G9: With a massive, ultra-wide screen and high-resolution display, the Odyssey Neo G9 and OLED G9 deliver an epic experience in Blizzard Entertainment’s ‘World of Warcraft: The War Within,” offering gamers an expansive field of view and crystal-clear details that make every new adventure feel truly immersive. World of Warcraft will be played by some of Europe’s top content creators. Fans will be able to play some of Blizzard’s other beloved games, including “Overwatch 2” and “Hearthstone.”  
Attendees will have the exclusive opportunity to enjoy these top-of-the-line gaming monitors by playing the highly anticipated titles mentioned — some of which will be available to play even before their official releases.
 
 
Expanding the 2024 Odyssey OLED Lineup
Samsung has announced the expansion of its highly acclaimed Odyssey OLED lineup, which features the introduction of three new models: the Odyssey OLED G95SD, G93SD and G85SD.2
 
The Odyssey OLED G9 series, including the G95SD and G93SD models, delivers an immersive experience with dual QHD (5,120 x 1,440) resolution, a 32:9 ultra-wide screen ratio, 1,800R curved design, Smart Hub,3 Gaming Hub,4 a 240Hz refresh rate and a 0.03ms gray-to-gray (GTG) response time. The 34” Odyssey OLED G8 (G85SD model) offers ultra-wide QHD (3,440 x 1,440) resolution, a 21:9 screen ratio, 1,800R curved design, Smart Hub, Gaming Hub, a 175Hz refresh rate and a 0.03ms GTG response time.
 
Building on the success of the Odyssey OLED G6 and G8 introduced in June, Samsung now offers OLED monitors ranging from 27” to 49” — including the new widescreen models — further diversifying its comprehensive OLED portfolio and providing a wider range of options for gamers.
 
The new Odyssey OLED models incorporate Samsung’s proprietary OLED Safeguard to prevent burn-ins and OLED Glare Free technology to minimize light reflection, ensuring a superior viewing experience. Additionally, the Odyssey OLED G9 (G95D model) was named a CES Innovation Award Honoree in Computer Peripherals & Accessories at CES 2024.
 
Samsung Electronics continues to lead the global gaming monitor market, holding the No.1 brand position for five consecutive years.5 The company also ranked in #1 in 2024 Q1 according to recent IDC data. In Q1 2024, Samsung captured a 20.6% global market share in this category and led the European gaming monitor market with a 24.2% share by revenue, according to International Data Corporation (IDC).

 
 
1 A lenticular lens is a special type of lens that directs different images to each eye, allowing you to see 3D visuals without needing special glasses.
2 These models will be available globally, including in North America, Europe and Australia, within this year. Launch schedules may vary by country.
3 Smart Hub is not available on the G93SD model.
4 Gaming Hub is not available on the G93SD model.
5 Source: IDC Q1 2024 Worldwide Quarterly Gaming Tracker
Gaming monitor classification is based on IDC criteria (over 144Hz since 2023 2Q, over 100Hz prior to that).
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Start Date Sep 10, 2024 - Sep 10, 2024
Location Samsung Seoul R&D Campus
Samsung Electronics will hold the "8th Samsung Security Tech Forum (SSTF)" at Samsung Electronics Seoul R&D Campus on September 10.
The forum will be held under the theme of "Security with GenAI: Safeguarding the Future with Generative Intelligence".
For more information, please visit the Samsung Research website. View the full blog at its source