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By Samsung Newsroom
Samsung Electronics today announced that seven models1 in its 2024 Neo QLED and QLED lineup are the first in the industry to receive both the True Cinema Black and HDR Brightness Accuracy certifications from Verband Deutscher Elektrotechniker (VDE), a leading German electrical engineering certification institute.
“Technology continues to advance, enabling us to deliver an unmatched cinematic experience right in our customers’ homes,” said Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Visual Display Business. “We are committed to setting the highest standards for picture quality in both high-resolution and big-screen TVs, and we are proud that our Neo QLED TVs have earned these industry-first certifications from VDE.”
Bringing Film Colors to Life
Six of Samsung’s 2024 Neo QLED 8K and 4K models, as well as one QLED 4K model, obtain industry’s first HDR Brightness Accuracy certification. This certification assures that these models accurately reproduce the brightness levels of HDR content, staying true to HDR standards and delivering picture quality that closely matches what the human eye perceives.2
HDR technology enhances both the bright and dark areas of an image, providing detailed and realistic visuals that bring films to life. Whether in a living room, bedroom, office or kitchen, Samsung’s Neo QLED and QLED TVs offer customers the opportunity to enjoy exceptional cinematic quality in any environment.
Elevating the Home Viewing Experience
These seven models in Samsung’s 2024 Neo QLED and QLED lineup have also set a new benchmark in home entertainment by becoming the first to earn the True Cinema Black certification,3 which highlights the exceptional local dimming performance. The TVs are capable of transforming wide aspect ratio films into a 4:3 format, fitting the screen precisely without any light blooming, thus preserving the cinematic integrity.
The certification is based on strict evaluations of black levels in the Letterbox area of the screen, ensuring that these areas remain deep and immersive when viewing official footage from the American Society of Cinematographers (ASC) — within the guidelines of the Video Electronics Standards Association (VESA®). The superior local dimming performance eliminates unwanted light interference, allowing viewers to experience movies as they were intended, with deep blacks and vivid details, akin to a theater experience.
Samsung’s commitment to innovation and quality has led to the development of TVs that meet the highest standards in the industry. With the True Cinema Black and HDR Brightness Accuracy certifications, the 2024 Neo QLED lineup are poised to deliver an unparalleled home viewing experience so users can enjoy world-class picture quality in any setting.
1 Neo QLED 8K (QN900D, QN800D, QN990C), Neo QLED 4K (QN95D, QN90D, QN87D/QN88D, QN85D), QLED(Q80D, Q80C). Applied models may vary by region.
2 HDR Brightness Accuracy is the cumulative change compared to the PQ standard within the range of 0 to 1,000 nits in HDR.
3 True Cinema Black is the average black level of the letterbox area of HDR video using ASC footage.
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By Samsung Newsroom
On September 5, Samsung Electronics highlighted its vision of “AI for All” ahead of IFA 2024 — Europe’s largest consumer electronics trade show held from September 6-10 in Berlin, Germany.
The press conference underscored Samsung’s commitment to democratizing AI as well as the transformative power of Galaxy AI with notable figures from Samsung and partner companies outlining how Samsung’s AI advancements are reshaping user experiences and contributing to a more sustainable and inclusive world. Below are visual assets from Samsung Electronics’ press conference at IFA 2024.
AI for All: Like Sprinkling Magic Dust Into Everyday Life
▲Benjamin Braun, Chief Marketing Officer of Samsung Europe, opened the event by honoring IFA’s rich 100-year history. As part of the presentation, he showed a simulated video of Albert Einstein’s IFA 1930 keynote would look like using the power of Samsung’s different AI technologies, such as AI Upscaling, AI Active Voice Amplifier and Galaxy AI.
▲ “This year [Samsung] aim to have 200 million AI enabled devices,” said Benjamin Braun, Chief Marketing Officer of Samsung Europe. *separate images available below
AI Meets World: More Inclusive and Sustainable
▲ Citing Samsung’s first Mobile AI Report, Dr. Chris Brauer, Chief Innovation Officer (CIO) at AI strategy, solutions and research firm Symmetry, said that “frequent mobile AI users are about 1.4 times more likely to report a high quality of life compared to those who rarely use it.”
▲ “AI Energy Mode in SmartThings Energy can save up to 70% of energy consumption in [Samsung] washing machines by using Ecobubble and AI Wash technologies,” said Katharina Mayer, Head of LifeStyle Lab Europe, Digital Appliances, Samsung Electronics. *separate images available below
AI Meets You: More Productivity, Simplicity and Enjoyment
▲”Intel and Samsung have worked together for over 20 years,” said David Feng from Intel. “By combining the power of the newest Core Ultra processors with Samsung’s mobile leadership and our joint belief in an open ecosystem, the Galaxy Book5 Pro 360 unlocks the next level of cross-device AI experiences.” *separate images available below
▲”[The Galaxy Book4 Edge powered by Snapdragon X Elite] is built for AI, putting the world of intelligence at the heart of your PC,” said Nitin Kumar from Qualcomm *separate images available below
▲ (left) “[Our SmartThings ecosystem] can connect thousands of Samsung and non-Samsung devices and has over 350 million subscribers globally,” said Deborah Honig, VP of One Samsung at Samsung UK. “Now at IFA, we are introducing SmartThings Pro for the first time. A new platform to help businesses easily manage their connected devices and energy usage.” ▲ (right) “The only thing it doesn’t do is prepare the food for you,” Deborah Honig, VP of One Samsung at Samsung UK joked about the Samsung Food app. *separate images available below
▲”Our free Samsung Health app, [is] already used by over 64 million people worldwide,” said Stephanie Chosen, Brand & Product Marketing Manager at Samsung UK.
▲ “Samsung AI TV is set to become the hub of an AI-powered smart home system,” said Stephanie Chosen, Brand & Product Marketing Manager at Samsung UK.
▲ Benjamin Braun, CMO of Samsung Europe, announces the Music Frame WICKED Edition.
▲ Benjamin Braun, CMO of Samsung Europe, took a selfie with the crowd using Galaxy Z Flip6 and the gesture control on Galaxy Ring at the company’s press conference at IFA 2024.
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By Samsung Newsroom
Samsung Electronics took part in Gamescom 2024, the world’s largest event for computer and video games, with an 800-square-meter booth highlighting unrivaled immersive experiences, cutting-edge technology and exciting gaming partnerships. Fans crowded Samsung’s exhibit throughout the event to experience the latest innovations and play their favorite games. The magical glasses-free 3D gaming experience, via Odyssey 3D monitor, caught the attention of gamers and media alike.
▲ Visitors try out the magical glasses-free Odyssey 3D monitor at Gamescom 2024.
Held from August 20-25 in Cologne, Germany, Gamescom 2024 spanned an impressive 230,000 square meters. Over 1,400 companies from showcased their latest games and technology to more than 335,000 fans from around 120 countries at the annual gaming conference. Offering something for everyone, Samsung’s booth became a must-visit attraction at Gamescom 2024.
▲ A cosplayer strikes a pose at Samsung’s booth at Gamescom 2024, where the company welcomed visitors to enjoy the latest innovations in gaming technology.
A Magical Glasses-Free 3D Gaming Experience
The booth centered around Samsung’s newest Odyssey 3D monitor — a glasses-free display delivering a 3D experience unlike anything currently available on the market.
While preparing for Gamescom 2024, Samsung determined that the optimal distance to experience 3D gaming on the Odyssey 3D was about 60 cm (approximately 2 feet). Monitors at the booth were positioned from this distance, allowing fans to experience Eye Tracking and View Mapping technology that projects 3D graphics with astounding picture quality.
With these advancements, Samsung continues to build on its legacy of excellence and innovation by reshaping the gaming landscape and transforming how people interact with their favorite titles. The technology left a lasting impression on Gamescom 2024 attendees. “The 3D graphics made it look like I could reach out and touch the world in the game,” said one visitor. “Everything felt so much more real.”
▲ Partnering with KRAFTON’s inZOI, Samsung invited visitors to preview the game as well as the Odyssey 3D monitor — before the release of either product.
The next generation of photo-realistic games is becoming even more lifelike with Samsung’s 3D technology. Thanks to a special partnership between KRAFTON and Samsung, fans could play KRAFTON’s life simulation game inZOI in stunning 3D at Samsung’s booth —the title is scheduled for release later this year.
▲ (From left) Donghwa Lim, Enterprise R&D Lab, and Sukho Song, Product Innovation Lab, Visual Display Business, Samsung Electronics pose for a photo in front of the Odyssey 3D monitor station.
“Gamescom is where passionate gamers come together,” said Donghwa Lim, Enterprise R&D Lab, Visual Display Business at Samsung Electronics, who oversees the Odyssey 3D’s hardware development. “We had a great opportunity to see how the 3D monitor we developed can captivate people’s attention and exceed their gaming expectations.”
“I was pleased to see people enjoying games on the 3D monitor at Gamescom,” added Sukho Song from Product Innovation Lab, Visual Display Business at Samsung Electronics, who specializes in 2D-to-3D transition technology. “We worked hard to develop a gaming monitor optimized for 3D to create new viewing environments and dimensions for gaming fans.”
Something for Everyone — Game Previews on the Latest Screens
▲ Odyssey Gaming Zone at Samsung’s booth at Gamescom 2024
Visitors to Gamescom 2024 had the chance to experience the powerful performance of the Odyssey OLED G6, Odyssey OLED G8 and Odyssey OLED G9 monitors. These displays gave new life to fan-favorite games including Genshin Impact and showcased upcoming releases such as the World of Warcraft expansion, World of Warcraft: The War Within.
▲ Gamers play Genshin Impact on the Odyssey OLED G8 at Samsung’s booth at Gamescom 2024.
The 32” Odyssey OLED G8 is the ultimate immersive OLED monitor, featuring a 4K UHD 16:9 screen that allows users to step directly into the worlds of the games they play. With a 240Hz refresh rate and 0.03ms response time, this monitor promises smoother, more responsive gameplay. At Gamescom 2024, fans could experience Genshin Impact on the Odyssey OLED G8 with unparalleled visual quality and unmatched gaming performance.
▲ Samsung’s booth offered visitors an early glimpse of World of Warcraft: The War Within on the Odyssey Neo G9.
Ahead of the eagerly awaited release of the World of Warcraft: The War Within, fans got an exclusive preview of the new content on the 49” Odyssey OLED G9 which further heightened anticipation for the game. The monitor’s dual QHD resolution 32:9 ultra-wide screen ratio brought Azeroth’s visual splendor to life, while the 240Hz refresh rate and 0.03ms response time allowed gameplay decisions to materialize almost instantaneously.
Gaming on Gaming Hub on Samsung AI TVs
▲ Visitors to Samsung’s booth at Gamescom 2024 faced off in popular sports games on Samsung’s TVs.
For gamers who enjoy playing on Samsung Gaming Hub or via consoles, Samsung showcased the best gaming TVs on the market at its booth. Visitors went head-to-head in today’s hottest sports games on the 75” Neo QLED 8K and 98” Neo QLED TVs. Motion Xcelerator and AI-optimized picture quality added to the excitement of the matches.
In addition, fans had an up-close look at the 77” OLED TV with a diverse selection of games to play. The TV’s bold contrast, vibrant colors and Game Motion Plus feature created optimal gaming visuals, whereas the 120Hz refresh rate ensured smooth and responsive gameplay.
▲ Samsung’s booth at Gamescom 2024 hosted live gaming events including tournaments.
Throughout Gamescom 2024, visitors to Samsung’s booth enjoyed watching live gaming tournaments and showcases on the stage. Contestants performed at their best with the Odyssey OLED G8 to bring the excitement of live gaming to a whole new level.
▲ Crowds of gamers gather at Gamescom 2024.
Gamescom is the ultimate convergence of gaming technology and culture. This year, Samsung demonstrated leadership in the gaming monitor industry, unveiling new technologies that redefine how people game. Samsung will continue to push the envelope to provide innovative solutions for more immersive gaming.
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