Samsung’s Cutting-Edge LED Displays Power Amazon’s Culver Post Studio
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By Samsung Newsroom
Samsung Electronics today announced the latest Onyx (ICD model) cinema LED screen at CinemaCon 2025, marking a new era for cinema display technology. Building on its legacy as a cinema LED pioneer, which began in 2017, Samsung is setting new standards with unmatched picture quality, industry-leading reliability and expanded screen scalability to meet the evolving needs of theaters worldwide.
“The cinema industry is shifting its focus towards delivering a more immersive and visually captivating experience,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “With Onyx, Samsung delivers not only the highest-quality visuals but also the flexibility that allows theaters to redefine the movie-going experience and cater to evolving audience expectations.”
Brighter, Bolder and More Immersive: The Future of Cinema Is Here
As the world’s first DCI-certified1 cinema LED display, Samsung Onyx delivers an unparalleled cinematic experience with true black levels, infinite contrast ratio and exceptional color accuracy. The screen is capable of supporting frame rates up to 4K 120Hz,2 delivering ultra-smooth motion and razor-sharp details.
Every auditorium has unique dimensions, and screen size requirements vary from theater to theater. To accommodate this, Onyx offers four standard sizes3 and additional flexible scaling options, allowing theaters to maximize their available space and present films in the largest possible format without compromising image quality:
5 meters (16ft) — Ideal for boutique and smaller-format theaters (Pixel pitch: 1.25mm) 10 meters (33ft) — The industry standard for premium cinemas (Pixel pitch: 2.5mm) 14 meters (46ft) — A versatile format that delivers an impressive, large-scale cinematic experience (Pixel pitch: 3.3mm) 20 meters (66ft) — A large-format solution for premium auditoriums (Pixel pitch: 5.0mm)
Samsung Onyx cinema LED screens natively support both scope (2.39:1) and flat (1.85:1) aspect ratios, ensuring films are displayed in their intended formats without the need for additional adjustments. When scaling beyond standard sizes, Onyx maintains both aspect ratios while maximizing the screen size, allowing content to expand proportionally without distortion.
Unlike traditional projectors, which can appear dim in larger theaters and struggle with washed-out colors in bright scenes, Onyx’s enhanced brightness ensures richer details in shadows, more intense highlights and superior color accuracy across the entire spectrum. Powered by Samsung’s HDR technology, Onyx reaches peak brightness levels of 300 nits (87.6fL) — six times brighter than conventional cinema standards — allowing even the brightest details to remain clear and visible.4 As a result, high-brightness scenes retain their full impact, rather than appearing washed out or overexposed.
With its industry-leading brightness and precision, Onyx enables clear and vivid playback even in brightly lit environments, making it ideal for alternative content such as live sports, concerts, gaming events and corporate presentations. This allows theaters to deliver a premium viewing experience beyond traditional movie screenings.
Built for Reliability and Seamless Integration
Onyx is built for long-term performance, offering the industry’s first and longest 10-years warranty for cinema LED,5 setting a new benchmark for reliability in cinema display technology. This extended coverage helps reduce total cost of ownership and ensures a future-proof investment for theater owners.
To maintain optimal picture quality, Samsung provides an auto calibration solution that enables theaters to easily calibrate their screens during installation and routine maintenance.
Designed for seamless integration, Onyx is compatible with both Dolby and GDC media servers, making it easier for theaters to transition from traditional projection systems. Because of this, theater networks can enjoy seamless content playback and efficient management.
Onyx is fully compatible with leading cinema audio solutions, including Dolby Atmos, Meyer Sound, QSC and custom-designed sound systems, providing theaters with the flexibility to customize their sound experience to meet their specific needs. For theaters using HARMAN’s JBL surround sound technology, Onyx also offers seamless integration to ensure optimized audio performance.
A Proven Legacy With Global Recognition
Samsung Onyx is one of the most widely adopted cinema LED screens in theaters worldwide — setting a new industry standard for premium cinema display technology. As it expands its presence, Onyx continues to showcase its unmatched reliability, versatility and ability to elevate the cinematic experience.
One of the most recent installations is at Pathé Palace in Paris, where Onyx was selected to enhance the premium viewing experience in one of the world’s most visually stunning cinemas.
“At Pathé, we are committed to delivering the highest-quality cinematic experience for our customers,” said Laure de Boissard, Managing Director, Pathé Cinéma France. “Samsung Onyx allows us to achieve stunning visuals with exceptional brightness and contrast, ensuring that every film is presented exactly as intended.”
Samsung Onyx is redefining how movies are experienced through its collaboration with the film industry as well. One such example was Samsung partnering with Pixar Animation Studios to master films like “Elemental,” “Inside Out 2,” and this summer’s “Elio” in HDR for Onyx, which led to the films being shown with exceptional brightness, contrast and color accuracy. Through close collaboration with filmmakers, Onyx continues to push the boundaries of display technology, ensuring that creative visions are brought to life with unmatched precision and clarity.
“At Pixar, we believe cinema can be a grand, shared experience — a place where stories feel larger than life and memories are made with friends. That’s why we’re driven to bring something truly new to the big screen with our pioneering HDR-1 theatrical releases,” said Dominic Glynn, Senior Scientist, Pixar Animation Studios. “In rising to meet this ambition, the ONYX screen technology delivers astonishing brightness, clarity and color — an image so clear and uniform it elevates every moment of the story. Even the casual moviegoer will feel the difference. It’s about creating that unforgettable ‘Wow!’ — the kind of experience that reminds us why cinema is, and always should be, special.”
CinemaCon attendees can experience the next-generation Onyx firsthand at Samsung’s booth at Caesars Palace, where the company will showcase its latest advancements in cinema display technology. Running March 31-April 3 in Las Vegas, CinemaCon is the largest annual gathering for the motion picture theater industry, bringing together theater owners, filmmakers, studio executives and industry professionals from all over the world.
For more details, visit samsung.com.
1 Digital Cinema Initiatives (DCI) is a consortium of major studios formed to establish specifications for an open architecture for digital cinema systems.
2 Based on the screen’s internal data bandwidth. Actual frame rates may vary depending on the connected IMB.
3 All measurements in meters and feet refer to screen width, while all measurements in inches denote diagonal;
The 10-meter Onyx screen is now available for order, with other models arriving in a phased rollout.
4 Peak brightness supported when using DCI-HDR supported IMB.
5 Based on internal research and publicly available information. Onyx includes a standard three-year warranty, with options to extend coverage up to 10 years.
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By Mahesh Gadhe
Hi
I have a Samsung professional digital signage display device (TV) where I manually download and install the app through the web app address. Instead, I want the app to auto-update. If I replace the previously installed file with a new one, the device should automatically detect the new version, download, and install it without any manual interaction.
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By Samsung Newsroom
Samsung Electronics today announced that six Samsung Onyx cinema LED displays have been successfully installed at the Pathé Palace theater in Paris, France. Together with The Wall, an 8K screen installed in the lobby and Smart Signage around the cinema, Samsung displays will raise the bar on the entire moviegoing experience.
Completely renovated over five years, the Pathé Palace is a one-of-a-kind venue known as much for its architecture by Renzo Piano as it is for the quality of its unique services. To deliver a premium cinema experience, Pathé Palace is using six Samsung Onyx screens: four 4K Onyx screens that measure over 10m wide and two 2K Onyx screens that measure 5m wide — all of which provide a new level of image quality to the audience.
“These six cutting-edge Samsung Onyx LED screens juxtapose brilliantly against the historic cinema, blending the classic with the modern to give moviegoers a truly unique experience,” said Menno van den Berg, President, Samsung Electronics France. “The stunning visual quality that these displays provide will engage the audience on another level and do full justice to each filmmakers’ vision.”
Samsung Onyx is the world’s first Digital Cinema Initiatives (DCI)-certified cinema LED display for theatrical exhibition. The LED display provides exceptionally vivid color and detail-rich content, with a wide, vibrant color gamut providing consistent representation across the entire screen. Thanks to the self-lit LED Onyx screens, the HDR images they produce have clear blacks and contrasts. With luminance up to 300 nits, Onyx screens are more than six times brighter than typical film projectors.
“Films are most powerful when they fully immerse us in their worlds, and technology plays a crucial role in that magic. Samsung Onyx screens elevate the theatrical experience with pristine blacks and exceptional clarity, making every frame feel startlingly real.” said Jacques Durand, Chief Information Officer, Pathé Group.
Pathé Palace can also deliver exceptional 3D film experiences thanks to the 3D capabilities of the Onyx LED screens, which bring improved brightness and consistent color amplification for enhanced realism. When wearing active 3D glasses, a film’s subtitle text, images and even minor visual details gain unprecedented clarity, without shadowing and with less of the dizziness that can occur in traditional 3D movie theaters.
Comprehensively Enhancing Pathé’s Operations
Samsung has also installed The Wall (IWC model) in the main lobby of the Pathé Palace. Standing at 5.4m high and 9.6m wide, The Wall uses the MICRO AI Processor to analyze every second of footage instantly, upscaling up to 8K resolution and optimizing picture quality to have less visual noise. The Wall’s HDR technology makes the most out of color and highlights, enhancing contrast and making highlights look brighter. The screen uses MICRO LED technology, which individually controls pixels to provide precision and depth in the picture.
In addition to the Onyx screens and The Wall, Samsung has equipped the cinema with its Smart Signage (QMC series) to display the theater schedules and movie trailers in the lobby, as well as in front of each theater room, bringing the posters to life with the over 1 billion colors available. At the entrance of each theater room, Samsung’s Stretched Display (SH37C model) greets moviegoers with a crisp, clean screen in a 16:4.5 ratio. The Pathé headquarters office has also recently installed about 200 5K ViewFinity S9 monitors and the boardroom takes advantage of the impressive size and video capabilities of The Wall (IWA model).
Samsung Electronics has also previously equipped Pathé cinemas with its Onyx LED screens at Pathé Beaugrenelle in Paris and Pathé Bellecour in Lyon. This new installation at Pathé Palace represents a new milestone in the partnership between Samsung and Pathé, as they aim to continue innovating together in the future.
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By Samsung Newsroom
Samsung Electronics’ The Premiere is back and more powerful than ever, after revolutionizing the premium projector market with its 2020 debut. Apart from its celebrated home cinema capabilities, The Premiere lineup has been enhanced with an array of new lifestyle features to broaden functionality beyond mere video viewing.
Samsung Newsroom met with developers Jaeyoung Park, Seonbin Jang and Jonguk Shin from the Visual Display Business at Samsung Electronics to discuss The Premiere’s new features and next steps for the projector.
▲ (From left) Jaeyoung Park, Seonbin Jang and Jonguk Shin
Ultra-Short Throw: Embracing a New Era of Home Cinema
Within a year of its launch in 2020, The Premiere ascended to the top of the premium projector market in North America — achieving this feat by delivering an unparalleled home cinema experience to users.
The true value of The Premiere’s home cinema features became evident during the COVID-19 pandemic. As more people stayed at home, the online streaming industry expanded and brought projectors into the spotlight. The ultra-short throw projector segment, a category that includes The Premiere, represented just 7.2%1 of the premium home cinema projector market in 2019. However, following the pandemic, this share grew to 22.5% by 2023.
▲ The Premiere 9
The Premiere’s biggest advantage lies in its convenience. Utilizing ultra-short throw technology with an aspherical mirror, the projector eliminates the need for ceiling mounts or a separate shelf to achieve an optimal projection distance. Users can simply place The Premiere directly in front of the desired wall, much like a TV, and screen adjustments can be made effortlessly via a remote control or mobile device. The Premiere 9 and The Premiere 7 are ideal for creating a personal movie theater, offering immersive screen sizes of up to 130 and 120 inches, respectively.
Color Wheel: Rotates rapidly in sync with the video signal to ensure images display the correct colors. Typically features 3 to 8 color sections.
Digital Micromirror Device (DMD): Precisely adjusts millions of tiny mirrors mounted on a microchip according to the video signal. This part is crucial in creating high image quality and resolution on projectors.
Triple Laser Technology: Fires lasers of the three primary colors of light — red, green and blue — to produce bright, sharp images. Contributes to brighter projections by reducing light loss in steps such as the color wheel.
Aspherical Mirror: Allows for ultra-short throw projection. Following numerous simulations, Samsung engineers came up with the optimal curvature and applied it to the new The Premiere projector.
▲ A simplified conceptualization of two major Digital Light Processing (DLP) beam projector types
“The remarkable thing about ultra-short throw projectors is their ability to create a large screen with minimal space between the device and wall,” said Shin, who led development for The Premiere. “The Premiere 9, for instance, creates a 100-inch screen with just 9.4 inches of space between the wall and device.”
▲ The Premiere 9 can project screens up to 130 inches. (Note: Screen sizes in column A measured diagonally, not vertically)
“Home cinema projectors are all about delivering the best possible screen experience within a given space.”
– Jonguk Shin, Visual Display Business, Samsung Electronics
Upgrading With a Focus on Lifestyle
Following a successful debut, the team wanted more. They were resolute in transforming The Premiere into a comprehensive lifestyle product with value extending beyond home cinema.
“Our goal was to offer a wider range of use for The Premiere users,” explained Jang, who led product planning for The Premiere.
▲ Customize your space and set the right mood by projecting photos, color effects, background scenes and themes on your wall with The Premiere.
Custom Ambient, one of the newly added features, allows users to freely edit photos and videos through the SmartThings app on their smartphone and project them onto the wall. Users can even place widgets like a real-time clock onto the wall for everyday décor or use an animated effect like waves to make a splash during a party.
“Custom Ambient draws inspiration from The Freestyle’s Ambient Mode which is frequently used to upload social media posts,” he continued. “With The Premiere, users can create their own personalized space, even when they’re not watching videos.”
▲ Jaeyoung Park discusses The Premiere’s new lifestyle features of The Premiere.
Now with Samsung Gaming Hub installed, the projector’s entertainment capabilities have been significantly enhanced. Users can enjoy games from the cloud on the big screen without connecting a PC or gaming console. Of course, there are also plenty of HDMI slots (three) for those who want to connect PCs or gaming consoles, too.
“I often play racing games with my kids at home, and The Premiere’s 100-inch screen is perfect for the four of us to play on via split-screen without feeling cramped,” said Park.
▲ There are notable aesthetic differences between the first (left in each picture) and new (right) versions of The Premiere. The 2024 version features a more compact front with a warmer shade of Kvadrat fabric to better match home décor.
When turned off, The Premiere can also function as a smart speaker.
“The Premiere 9 features a built-in 40W 2.2.2 channel up-firing speaker that delivers powerful sound,” he added. “The Premiere 9 features front-firing units like a soundbar along with ample space for audio to resonate for deeper, richer acoustics compared to other form factors. Bixby can help users to enjoy immersive audio without turning on the screen with voice commands to stream music or launch podcast apps.”
Brighter With Advanced Laser Technology
Unlike TVs in which users view light directly from the panel, projectors reflect light off the projection surface. As a result, the right components and software technology are necessary to achieving high image quality. Advanced laser technology also contributes to The Premiere’s large crystal-clear screen. The Premiere 9 utilizes triple laser technology, leveraging laser light sources from the three primary colors red, green and blue. In contrast, The Premiere 7 employs single laser technology with a blue light source, supporting a wider color gamut and higher color accuracy compared to lamp-based or LED projectors.
The Premiere 9 and The Premiere 7 deliver up to 154% and 100% of the DCI-P32 color gamut, respectively, and both models support HDR10+ to ensure crisp, vibrant images even in bright environments.
▲ The Premiere 9 features triple laser technology for brighter, sharper images.
Another key strength of The Premiere lineup is the abundant brightness offered.
“The Premiere 9 delivers a peak brightness of up to 3,450 ISO lumens3 with triple laser technology, while The Premiere 7 offers up to 2,500 ISO lumens with single laser technology,” said Shin. “The higher maximum brightness provides clearer picture quality and a more comfortable viewing experience compared to previous models. The laser light source also boasts a long lifespan and consumes less power than traditional lamp-based projectors. In other words, maintenance costs may actually be lower.”
Smarter, AI-Powered Home Cinema
Despite its numerous usability features, the essence of The Premiere remains centered on watching videos.
“In an internal survey of The Premiere users, 90% of respondents indicated that they purchased the device to watch movies,” said Jang.
“Samsung’s robust hardware and AI technology, long recognized as No. 1 in TVs, have enhanced the picture and sound quality of The Premiere.”
– Jaeyoung Park, Visual Display Business, Samsung Electronics
To deliver a premium home cinema experience, the developers focused on elevating picture and sound quality. Automation through AI technology was key. With 4K AI Upscaling, The Premiere delivers vibrant 4K resolution and significant improvements in picture quality. The Vision Booster leverages a light sensor to automatically detect and adjust ambient brightness in real time and calibrate color and contrast using an algorithm for optimal picture quality.
“The Premiere is smarter than ever before,” said Park. “Samsung’s robust hardware and AI technology, long recognized as No. 1 in TVs, have enhanced the picture and sound quality of The Premiere.”
▲ Jonguk Shin explains the advantages of ultra-short throw technology.
While Samsung has retained the acclaimed built-in speakers from The Premiere’s predecessor, the 2024 lineup has introduced a variety of new AI features for audio as well. In addition to Dolby Atmos technology, an essential for immersive movie-watching, several AI-driven sound technologies have been incorporated including:
Active Voice Amplifier (AVA) Pro, a feature that distinguishes voices from ambient noise and adjusts the voice volume accordingly. Object Tracking Sound (OTS), a feature that synchronizes sound with movements on screen. Adaptive Sound, a feature that automatically optimizes audio based on the surrounding environment.
Additionally, Q-Symphony allows users to connect wireless speakers for a more holistic listening experience.
▲ The Premiere projectors feature a minimalist, warm white design with rounded edges and a premium fabric finish from Kvadrat, a Danish textile design company that seamlessly blends in with any home decor. In the back, there is a Digital Audio Out (Optical) port and three HDMI ports, a LAN port as well as ex-Link and IR ports for better remote control
Transcending the Limits of Space for Immersion
What started as a movie projector for theaters, the modern projector has thrived due to its unique ability to transcend space — overcoming the physical constraints of screen size and location. Now, the advent of ultra-short throw technology has significantly mitigated the issues of space and passer-by shadows traditionally associated with beam projectors.
▲ Seonbin Jang describes the appeal of projectors.
As The Premiere continues to lead the way in the premium home projector market, what is next for this innovative device?
“Our goal is to seamlessly integrate projector screens to more spaces, such as walls and ceilings in homes,” said Park.
“The unique beauty of projectors is their ability to project beyond the physical confines of frame,” Jang reiterated. “In the future, we hope to evolve this into a spatial display that transcends the limitations of projection space — ultimately achieving a truly immersive screen experience, everywhere and anywhere.”
“Home cinema projectors are all about delivering the best possible screen experience within a given space,” concluded Shin. “We are committed to overcoming physical constraints to maximize the consumer experience.”
1 Mainstream & High-end Home Cinema category, excluding China, based on revenue. <Projector Reports> by PMA Research, March 2023
2 The Digital Cinema Initiatives (DCI) standard color gamut
3 Brightness level based on the International Organization for Standardization (ISO)
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By Samsung Newsroom
Samsung Electronics today announced that Pixar Animation Studios has mastered its new animated film “Elemental” — released globally on June 16 — as 4K theatrical High Dynamic Range (HDR) content available exclusively on Samsung Onyx, the world’s first Cinema LED screen. Those who view the film at an Onyx theater will enjoy a more captivating and vibrant viewing experience through next-generation picture quality with 4K theatrical HDR.1
Samsung Onyx, the world’s first Digital Cinema Initiatives (DCI)-certified cinema display for theatrical exhibition, is an LED screen that provides exceptionally vivid color and the most detail-rich content. It transcends the traditional projector-based systems that have been the industry standard for more than 100 years by overcoming limited contrast ratio and brightness, delivering millions of additional colors that traditional projection does not.
Pixar, an Academy Award® winning animation studio, mastered the film in 4K theatrical HDR to exemplify its bright, sharp, rich and detailed imagery, extending beyond the capabilities of Standard Dynamic Range (SDR) theater-based projectors. Additionally, Pixar pairing its reach with Samsung’s visual technology expertise has resulted in the largest cinema LED presence of any brand in the theatrical space. Moviegoers can enjoy 4K HDR mastered “Elemental” exclusively on Onyx screens.
“Pixar is known for pushing the boundaries of both technology and art, continuing that legacy with our latest film, Elemental,” said Dominic Glynn, Senior Scientist at Pixar. “With Onyx, Samsung has taken a bold leap forward, deploying extraordinary technology at a scale that enables a compelling step-change in cinema image quality. For the first time, audiences will be able to experience our highest brightness, rich, detailed HDR imagery on large, sharp cinema screens that showcase Pixar’s most ambitious work to date. HDR cinema delivers a genuinely fresh visual experience to our global audiences, and the filmmaking teams at Pixar are excited to share this unique version of Elemental with the world.”
Starting with “Elemental,” Pixar plans to continue mastering 4K HDR content for Samsung Onyx to ensure the film is viewed the way creators intended for the best possible viewer experience.
“With Pixar’s new movie, we present 4K HDR content exclusively on cinema LEDs for the first time in the industry,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to actively expand partnerships in the movie industry based on our leading LED technology innovation that expresses accurate image quality and vivid colors not available anywhere else.”
Samsung Onyx can accommodate virtually any venue configuration while delivering unparalleled picture quality, technical performance and reliability beyond that of traditional projector-based operations. The extraordinary display combines 4K resolution, HDR picture quality and 300nit peak brightness — nearly six times greater than standard projector technologies.
Starting with the world’s first cinema LED screen at Lotte Cinema World Tower, Seoul in July 2017, Samsung has now supplied Onyx screens to 120 movie theaters around the world.
About Pixar Animation Studios
Pixar Animation Studios, a wholly owned subsidiary of The Walt Disney Company, is an Academy Award®-winning film studio with world-renowned technical, creative and production capabilities in the art of computer animation. The Northern California studio has created some of the most successful and beloved animated films of all time, including “Toy Story,” “Monsters, Inc.,” “Cars,” “The Incredibles,” “Ratatouille,” “WALL•E,” “Up,” “Brave,” “Inside Out,” “Coco” and “Turning Red.” Its movies and technology have won 40 Academy Awards® and the films have grossed more than $14 billion at the worldwide box office. “Elemental,” Pixar’s upcoming 27th feature, releases in theaters June 16, 2023.
1 The availability of “Elemental Mastered for Onyx” may vary by region and theater.
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