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Samsung Electronics today announced the installation of its Outdoor LED Signage XHB Series (P8) at the flagship location of Shinsegae Department Store in Seoul, South Korea. Unveiled during the “2024 Lights Up SEOUL, KOREA” event today, the installation is set to establish Myeongdong Square in Seoul as Korea’s new premier landmark, featuring a stunning media lighting display that illuminates the heart of Seoul’s iconic shopping district.
 
“Our LED displays present unlimited possibilities for places like Myeongdong to bear new elements of cultural significance,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “This installation gives us an opportunity to showcase in the biggest way possible that our outdoor digital displays are built to engage, built to deliver impactful content, and built to last.”
 
Located within the Myeongdong Special Tourist Zone Area, Shinsegae Department Store is uniquely positioned as a free outdoor advertising zone that enables creative and expansive installations. Samsung’s massive outdoor LED signage featuring an anamorphic 8K display, wraps around the entire outer wall of the building, measuring 71.8 meters in width and 17.9 meters in height — equivalent in size to three basketball courts.
 

 
Spanning a total area of 1,285 square meters, the display is designed for resilience in harsh weather, featuring an IP66 rating for dust and water resistance, and UL 48 and UL 746C certifications1 for year-round durability. The installation is engineered for high visibility and vibrant color accuracy, with support for HDR10+ technology to deliver sharp contrast and rich visuals. With a max brightness of 8,000 nits,2 the display ensures exceptional clarity even in direct sunlight. Its high refresh rate of 7,680Hz minimizes flicker and the moiré effect,3 ensuring a stable display that remains visually crisp, even through camera lenses.
 
Samsung’s track record of success with digital signage spans prominent venues worldwide. In South Korea, Samsung provided the country’s largest ever high-definition LED signage to Coex SM Town, while transformative installations at New York’s Citi Field and Houston’s Minute Maid Park set new standards for in-stadium displays. At Citi Field, Samsung installed the largest scoreboard in professional baseball, featuring over 29,800 square feet of LED screens that immerse fans in the action from every angle. Similarly, at Minute Maid Park, Samsung’s high-definition LED technology redefined the fan experience with massive outdoor displays and a dynamic new main scoreboard, all designed to enhance the excitement of the game.
 

 
In Myeongdong, the new installation will not only host engaging advertisements and dynamic video content, but also transform into a breathtaking annual Christmas media façade, creating a festive atmosphere for visitors.
 
“Shinsegae’s media façade, beloved by global customers for the past 10 years, has now been recreated as Shinsegae Square. This transformation paves the way for it to become an iconic landmark of Seoul, making it not only a must-visit attraction but also a central hub for K-culture. We are excited to partner with Samsung to bring our customers unique experiences that blend heritage and digital technology,” Shinsegae spokesperson said.
 
Samsung’s Outdoor LED Signage is renowned for exceptional performance in demanding environments, evidenced by award-winning deployments at iconic venues such as Inglewood, California’s SoFi Stadium, which boasts the world’s largest LED videoboard ever built for sports, and the Formula 1 Las Vegas Grand Prix, where Samsung installed a 481-foot-long rooftop LED display in the shape of the F1 logo. As Myeongdong evolves into a global tourism destination, Samsung continues to lead with solutions that inspire and engage.
 
 
 
1 UL 48 and UL 746C certifications, issued by Underwriters Laboratories (UL), verify compliance with safety standards for electric signs and durability of materials in outdoor environments, including UV and weather resistance.
2 Maximum brightness measured post-calibration; actual values may vary with conditions.
3 The moiré effect is an undesirable visual phenomenon that occurs when repetitive patterns, such as lines, are captured in photographs.
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Hi 
I have a Samsung professional digital signage display device (TV) where I manually download and install the app through the web app address. Instead, I want the app to auto-update. If I replace the previously installed file with a new one, the device should automatically detect the new version, download, and install it without any manual interaction.

▲ Samsung’s stunning display solutions like The Wall and Transparent MICRO LED displays greeted visitors at the Samsung booth at InfoComm 2024.
 
Samsung Electronics once again proved its leadership in digital signage at InfoComm 2024, North America’s largest audiovisual trade show. This year, InfoComm was held in Las Vegas, Nevada from June 12-14.
 
One of the biggest at InfoComm, Samsung’s booth drew attention from visitors of all kinds with its nearly 8,800-square-foot presence — as The Wall’s alluring visuals and the Transparent MICRO LED screen, which debuted at CES earlier this year, highlighted the entrance.
 
 
Samsung Celebrates New Company Record With Accolade-Filled Event
At the show, Samsung set a new company record by winning 11 awards, showcasing the best in visual technology. Awards won include:
 
Samsung SmartThings Pro: Future Publications Installation’s Best of Show Samsung SmartThings Pro: Future Publications Sound & Video Contractor’s Best of Show Samsung SmartThings Pro: Future Publications IT Pro’s Best of Show Samsung SmartThings Pro: Commercial Integrator’s Best Digital Signage Software Samsung SmartThings Pro: Commercial Integrator’s Best Large Scale Control Systems Samsung Color E-Paper: Future Publications Digital Signage’s Best of Show Samsung Interactive Whiteboard (WAD series): Future Publications Tech & Learning’s Best of Show Samsung Interactive Whiteboard (WAD series): SCN Installation Product Award’s Most Innovative Videoconferencing Product Samsung VXT: Future Publications IT Pro’s Best of Show Samsung Display Configurator: Commercial Integrator’s Best Installation Tools & Testers Samsung: rAVe Reader’s Choice Favorite Display Brand  
 
Samsung SmartThings Pro: Businesses of All Kinds Get Better Connectivity and Enhanced Intelligence
▲ Samsung SmartThings extends from the home into businesses with the debut of SmartThings Pro, providing seamless control of business devices.
 
Samsung unveiled SmartThings Pro for the first time — highlighting how a hyper-connected business can transform its operations with new levels of intelligence and device connectivity. Users can access an all-in-one dashboard to manage business operations and storefront systems including Smart Signage, air conditioning systems, appliances and lighting. Features like AI Energy Mode can reduce brightness based on motion, environmental brightness and content analysis.
 
The user-friendly dashboard provides AI analytics for connected devices, perfect for retail integration to see customer behavior data in stores. Meanwhile, hotels can take advantage of connected devices to enable automatic check-in and check-out, along with automatic lighting in each room based on TV content, to provide a personalized experience for every guest.
 
SmartThings Pro is easy to implement with existing operations through customizable Application Programming Interfaces (APIs).
 
In addition to showing off solutions like SmartThings Pro, Samsung highlighted products and services that can transform specific industries including education, retail, corporate environments and food and beverage.
 
 
Education: The Interactive Whiteboard Gets an AI-Powered Upgrade
▲ Classrooms get an AI-fueled upgrade with the new models of Samsung’s Interactive Whiteboard.
 
The Interactive Whiteboard brings AI to InfoComm as enhancements on the education product help teachers and administrators more efficiently keep their students’ learning flowing. AI analyzes on-screen content as well as voice transcriptions and provided educational materials to generate quizzes for students. It’s also easy to control with voice recognition technology, in partnership with Merlyn Mind.
 
“InfoComm is the perfect place to reveal the AI-fueled innovations that the Merlyn Mind and Samsung teams have brought to the Interactive Whiteboard WAD series,” said Levi Belnap, Chief Revenue Officer at Merlyn Mind. “The next era of interactive displays is on showcase at this event, and we’re proud to feel the excitement surrounding our collaboration efforts. The secure, voice-enabled AI elements support new, intuitive methods for teachers to facilitate instruction, and we believe the future is bright for AI-powered solutions to help solve long-standing challenges in education.”
 
These AI tools add even more functionality to the Google EDLA-certified display — which offers a more interactive classroom environment through services like Google Classroom and Google Drive or a robust suite of educational tools and apps available through Google Play.
 
 
Retail and Grocery: Color E-Paper Digitizes a Traditional Paper Experience
▲ Samsung Color E-Paper launches at InfoComm, offering a low-power alternative to traditional paper signage.
 
Samsung Color E-Paper debuted at InfoComm, providing an alternative to paper signage or larger signage without losing color or versatility. The easy-to-move, lightweight frame operates at 0.00W1 when showing static images. Full color images are displayed with groundbreaking E Ink Spectra 6 technology, bringing full color options and an advanced color imaging algorithm for enhanced performance. Its mobile app also makes it easy to update content quickly.
 
 
Control Center & Corporate Offices: See More With Transparent Screens and 21:9 Video Conferencing
▲ The Wall can become a huge canvas for control centers.
 
▲ The Transparent MICRO LED display allows for a comprehensive view of all screens at once, allowing for fast action based on current situations. The Wall is a huge canvas for control centers to see detailed information.
 
The right signage can make all the difference when it’s necessary to see information quickly and easily. Any corporate or government control room can be enhanced with Samsung’s easy-to-see and even easy-to-see-through displays.
 
The Transparent MICRO LED display unveiled at CES shows how control room users can see more at once. Meanwhile, The Wall provides a large, crystal-clear screen for viewing multiple setups for a simultaneous, multi-dimensional view into all operations.
 
▲ An entirely new 21:9 video conferencing screen ratio redefines what large-screen video conferencing can look like.
 
For corporate meetings, a new 21:9 ratio screen makes video conferencing more efficient. The expansive ratio makes it easier to see faces and screen-shared content at the same time. In partnership with Cisco Room Kit EQX, this larger screen ratio supports dual displays to deliver an ultra-immersive video conference system.
 
 
Food and Beverage: Signage Makes People Hungry With Vibrant Pictures
▲ The brightness and clarity of the QxC series in food and beverage establishments draw people in by making menu offerings look vibrant and appetizing.
 
Announced at last year’s InfoComm, the QxC series offers an easy and intuitive interface in various sizes and brightness options to make the most out of any space — especially restaurants and food retailers. Menu items feel more realistic thanks to 4K UHD resolution, and energy usage can be managed through automatic brightness adjustments based on surrounding light.
 
Recently, Samsung’s Smart Signage QH55C — part of the QxC series — became the first digital signage to be recognized by invidis Green Signage — Hall of Fame. Honoring sustainable digital signage products from display manufacturers around the world, the Green Signage — Hall of Fame selected the QH55C model for its energy-efficient features and impressive reduction of 168 listed carbon footprint metrics.
 
 
Samsung Uses Its Deep Expertise To Educate at InfoComm
▲ Alex Lee presents the Samsung VXT platform in a keynote on the Technology Innovation Stage at InfoComm.
 
Alex Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics, gave a keynote on the VXT platform at the Technology Innovation Stage. Highlighting the ease of use and streamlined operations in the content management system, he outlined the goals of VXT — to maximize screen value, democratize screenshare and deploy a native, cloud-based CMS platform.
 
▲ Samsung’s new PIRS partnerships allow for customized solutions across verticals in Samsung VXT, a comprehensive cloud-based CMS platform.
 
Samsung highlighted its PIRS partners (Pre-Integrated and Repeatable Solutions) that provide various micro-vertical solutions.
 
Idomoo creates videos in seconds and shares nearly real-time updates to video boards for highly customizable signage updates Seenspire brings real-time content services to VXT and allows businesses to provide dynamic and engaging content with just a few clicks Stingray, known for its extensive library of audio and visual content and services, enriches VXT with high-quality music, videos and multimedia content VXT Art provides access to a world of art with partners like The Van Gogh Museum, Saatchi Art, Tate, Lumas and Yellow Korner Wisar Digital bridges Point-Of-Sale (POS) systems to menu boards to make it easier to manage menu changes and communicate current menu offerings to customers  
The installation and setup of signage is a critical step in making the most out of it, and Samsung showed its solutions that ease the burden on integrators and businesses.
 
Samsung Display Configurator creates a virtual installation simulation to streamline installation planning and facilitate precise customization. Samsung Signage Setup Assistant allows users to calibrate and arrange their displays through a mobile app, automating the process for multiple screens while offering remote device control.
 
▲ Samsung’s 10,000-square-foot display greeted visitors to InfoComm 2024 in the West Hall of the Las Vegas Convention Center.
 
InfoComm is an exciting time every year. As industry experts filled the Las Vegas Convention Center’s West Hall, they were greeted by a massive 10,000-square-foot Samsung LED wall. Samsung wayfinder displays and directional signage helped attendees navigate the expansive exhibition space.
 
▲ Samsung set a new company record with 11 awards at InfoComm, including the rAVe Reader’s Choice Favorite Display Brand.
 
This year, Samsung once again proved its position as an industry leader. The company will continue to create solutions that take inspiration from the past to open new opportunities for businesses through innovative signage in the future.
 
 
1 The power measurement is based on IEC 62301 standards. According to the standards, the value is rounded to the second decimal place, and the average power below 0.005W is indicated as 0.00W.
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▲ invidis recognized SMART Signage QxC in its “Green Signage – Hall of Fame”
 
Samsung Electronics announced that its SMART Signage QxC has been honored in the prestigious “Green Signage – Hall of Fame” by invidis, a German digital signage consultancy.
 
The “Green Signage – Hall of Fame” recognizes sustainable digital signage products from display manufacturers around the world. This year, Samsung’s SMART Signage QxC series — specifically the QH55C model — has been recognized for reducing 168 listed carbon footprint metrics.
 
▲Samsung’s SMART Signage QH55C was awarded a place in invidis’ Green Signage Hall of Fame
 
Samsung remains committed to eco-conscious initiatives across the product lifecycle, exemplifying its sustainability efforts with the latest SMART Signage Q series (QHC, QMC and QBC).
 
These SMART Signage Q series models feature an Eco Sensor feature that adjusts screen brightness based on the surrounding environment, allowing users to manage power consumption more efficiently. Additionally, the rear covers on these models contain 10% post-consumer materials (PCM) to reduce the use of regular plastic during manufacturing.
 
Apart from this “Hall of Fame” honor, the Q series has achieved several other notable certifications including:
 
Carbon Footprint certification from TÜV Rheinland – Making the Q series the first signage model to receive this award ENERGY STAR 8.0 certification from the Environmental Protection Agency (EPA) – Recognizing the series’ energy efficiency Electronic Product Environmental Assessment Tool (EPEAT) certification from the Global Electronics Council – Acknowledging the series’ eco-conscious design and manufacturing processes  
The QH55C model was also featured at the Digital Signage Summit Europe (DSSE) in May 2024 where the latest innovations in digital signage sustainability were showcased.
 
Samsung’s ongoing efforts toward sustainability and innovation will continue to raise the bar within the digital signage industry, ensuring that environmental responsibility remains a priority alongside technological advancement.
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Samsung Electronics today announced that it has been named the number one signage manufacturer for the fifteenth consecutive year by market research firm Omdia, once again demonstrating its leadership in the global digital signage market.1
 
According to Omdia, in 2023 Samsung not only led the global signage market with a 33% market share, but also sold over 2 million units — a record-breaking number for the company.2
 
“Achieving first place in the global display signage market for 15 consecutive years reflects our commitment to innovation and our ability to adapt to evolving market conditions and the needs of our customers,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to provide the highest value to our customers by offering specialized devices, solutions and services that address their diverse needs.”
 
Samsung Electronics is regularly introducing differentiated signage products that meet various business environment needs.
 
The Wall, the world’s first modular display with micro LED technology. Thanks to its modular format, The Wall allows customers to adjust the sign’s size, ratio and shape based on preference and use case. Smart Signage, which provides an excellent sense of immersion with its ultra-slim profile and uniform bezel design. Outdoor Signage tailored for sports, landmark markets, and electric vehicle charging stations. The screens in the Outdoor Signage portfolio are designed for clear visibility in any weather environment. Samsung Interactive Display, an e-board optimized for the education market that puts educational tools at the fingertips of educators and students.  
The expansion of The Wall lineup is a clear indication of Samsung’s innovations and leading technology. Products like The Wall All-in-One and The Wall for Virtual Production were chosen by customers for their exceptional convenience and unique use cases, while The Wall has been selected as the display of choice for luxury hotels like Atlantis The Royal in Dubai and Hilton Waikiki Beach in Hawaii.
 
Samsung’s leadership in the digital signage industry can be attributed to the company’s commitment to product and service innovation. For example, the introduction of the world’s first transparent Micro LED display in January was noted by industry experts as the next generation of commercial display, earning accolades such as “Most Mind-Blowing LED” and “Best Transparent Display” from the North American AV news outlet, rAVe.
 

 
The recent introduction of the Samsung Visual eXperience Transformation (VXT) platform further demonstrates Samsung’s commitment to display innovation. This cloud-native platform combines content and remote signage operations on a single, secure platform, offering services and solutions that go beyond just hardware while ensuring seamless operation and management for users.
 
Looking ahead, the global display signage market is poised for rapid growth, with an expected annual increase of 8% leading to a projected market size of $24.6 billion by 2027, up from $14 billion in 2020.3
 
 
1 Omdia Q4 2023 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.
2 Omdia Q4 2023 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.
3 According to the combined LCD and LED signage sales revenue. Omdia Q4 2023 Public Displays Market Tracker (excluding Consumer TV), Omdia Q4 LED Video Displays Market Tracker.
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