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Samsung Electronics’ newest AI TVs merge entertainment with convenience and security to upscale everyday life and elevate the viewing experience.
 
The 2024 Neo QLED 8K QN900D TV is fitted with the 8K NQ8 AI Gen3 Processor. With its 512 neural networks the chip helps upscale low-resolution content to 8K-like qualities in real-time.1 Users can experience new channels through a Samsung TV Plus2 update and experience strengthened SmartThings connectivity.3 Since security is at the core of the smart home ecosystem, the new AI TV is equipped with Samsung Knox4 to strengthen protection measures.
 
Take a look at how the Samsung AI TV is ushering in a new era of viewing through the infographic56 below:
 

 

 

 

 

 

 
 
1 8K AI upscaling may not be available when connected to a PC or in AI Auto Game Mode.
2 Samsung account required for Samsung TV Plus. Supported Samsung devices and channels may vary by region and are subject to change without prior notice. Additional settings may be required to use these functions.
3 Samsung account and additional settings required for SmartThings functions such as AI Energy Mode.
4 Samsung Knox is applied to Samsung TVs through Tizen OS for models after 2015. To maintain security, the TV requires the latest security software updates. Protection is guaranteed for three years after the product’s release date.
5 Image is designed for reference only. Results may vary with real use.
6 Relumino Mode may not be available for sources not input by DTV or HDMI.
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For the ninth year, Samsung Electronics is highlighting some of its industry-leading technical capabilities that are redefining the meaning of “user convenience” at the Samsung Developer Conference 2023 (SDC23) in San Francisco, CA. On October 5 at the Moscone Center, SDC23 brought together some of Samsung’s top executives and developers to highlight the innovative platforms and services offering safer, healthier, more sustainable and fun experiences.
 

 
Read on to learn about some of the main innovations covered at SDC23 that are enhancing users’ lives.
 
 
Enriching Customer Experiences: Innovating Platforms and Enhancing Ecosystems
Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, kicked off the event by highlighting how the growing number of Samsung devices around the world drives innovation within the company.
 
“Over 500 million Samsung products are sold every year, and the number of people using Samsung accounts exceeds 600 million. To us, this is both a huge asset and a profound responsibility,” he stated. “Samsung’s innovations connect countless people, products and services. I believe that if you join this journey of innovation, we can create greater opportunities and a brighter future together.”
 

 
Touching on the main advancements to Samsung’s suite of devices and applications — including the SmartThings ecosystem, Bixby virtual assistant, Samsung Knox security platform and more — Han expressed how collaboration has helped bring many of the company’s products to life.
 
“The possibilities we can realize together are endless because as developers, we share the engines of innovation and collaboration,” he said.
 
 
Building Meaningful Home Experiences Through Enhanced Partnerships
Jaeyeon Jung, Executive Vice President and Head of SmartThings, Device Platform Center at Samsung Electronics, discussed Samsung’s ongoing commitment to increasing interoperability between devices and expanding the SmartThings home ecosystem — focusing on the company’s support for open home standards such as Matter and the Home Connectivity Alliance.
 
“We are building experiences that promote the whole family’s well-being by keeping us all connected during the busyness of everyday life,” she said.
 

 
Through Multi Hub Network and SmartThings Home API, Jung showcased the newest additions to the SmartThings platform that provide access to a growing list of devices, apps and services. By utilizing its wide network of partnerships and tapping other industry leaders, Samsung aims to enable users to live more digitally integrated lives – both inside and outside their homes.
 
 
Bixby: Setting a New Standard for the Samsung Ecosystem
Enhancing at-home experiences means using the most advanced technologies to tailor them to each user’s needs and tastes. Anil Yadav, Head of Bixby Lab at Samsung Research1 America, underlined Samsung’s future vision for Bixby and how the company is working to create more intelligent and comfortable spaces for the future.
 

 
Thanks to deeper home integration, Bixby will intuitively respond to users’ commands based on their unique preferences — making smart homes that much smarter for individuals and their families. Additionally, Bixby will seamlessly route user commands to the appropriate device, creating a harmonious multi-device home ecosystem.
 
“This combination of personalization and adaptation ensures that every interaction with Bixby will be optimized, easy and convenient,” he said.
 
 
Providing a Safe, Secure and Convenient Cross-Device Environment
Since multi-device networks can be prone to hacks and breaches, forward-thinking security solutions are more necessary than ever. With this in mind, Samsung has been reinforcing its security solutions to anticipate evolving digital threats.
 
Shin Baik, Engineer of Security Team, Mobile eXperience (MX) Business at Samsung Electronics, emphasized the need for comprehensive security solutions in an expansive and highly connected device network.
 
“It’s time to look beyond today’s solutions and start building a better-protected future,” he said.
 

 
Baik spotlighted the company’s proprietary security innovations containing the latest features. These include:
 
Samsung Knox Matrix — which comes with updates to Credential Sync — enabling end-to-end encryption to backup or restore data on the Samsung Cloud. If a server is compromised or account details are stolen, user data is protected as data can only be encrypted or decrypted through the user’s device.
 
Mobile devices with One UI 6 will have access to passkeys — a digital credential technology that uses biometric recognition as authentication on websites and applications — marking a significant step towards a password-less future.
 
Beyond flagship mobile devices, Samsung Knox Vault is being expanded to Samsung Neo QLED 8K TVs in 2023, and Galaxy A series smartphones that launch with One UI 6 or later2 in 2024 — protecting more customers and their devices.
 
 
Tizen Reboot: Paving the Path for the Decade Ahead
Hobum Kwon, Vice President of Platform Team at Samsung Research, unveiled advancements to Tizen, Samsung’s Linux-based open-source operating system, and how the company is rebooting it for a new generation of devices.
 
“We’re always thinking of how to expand the Tizen Ecosystem — and as a result, the platform has a reliable and adaptable architecture built on our commitment to open innovation,” he said.
 

 
Recently, Samsung expanded Tizen to operate on new home appliances with larger displays, such as washing machines and ovens, to enrich the user experience by providing graphic information, convenient UI and useful video content. Alongside the expansion of applicable product lines, Samsung will boost developer support through a unified Tizen Software Development Kit (SDK) that includes a 2D and 3D combined graphics engine and a new Samsung Experience Services feature.
 
 
Tizen Screen: Your Window to a World of Possibilities
Bongjun Ko, Executive Vice President of Application Software R&D Group, Visual Display (VD) Business, revealed how Samsung is elevating the Tizen TV experience for users in their day-to-day lives.
 
“Whether it’s through a TV or smartphone while you wait for your train, these screens are part of our daily lives,” he said. “This is why we, at Samsung, are always innovating to deliver best-in-class experiences with Tizen, starting with the biggest screens in your home.”
 

 
Ko shared that Samsung Gaming Hub is now available on a variety of Tizen-supported screens such as The Freestyle 2nd Gen and Odyssey Neo G9 as well as 2022 and 2023 Samsung Smart TVs. Taking social interaction to new heights, Chat Together connects users with friends in chat rooms while they are watching their favorite shows, movies and sports. What’s more, the platform is adding Relumino Mode to Samsung TVs to create a more accessible and immersive viewing experience for those with low vision.
 
Tizen is opening its doors to a broader ecosystem of partners and developers, offering robust support and a dynamic environment to revolutionize how people connect, play and interact via screens.
 
 
Expanding the Galaxy Experience With One UI 6
One of the main highlights was the reveal of One UI 6, a transformative user experience designed for Galaxy devices. Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience (MX) Business, introduced this innovative upgrade, focusing on enhanced usability and intelligent photo and video editing. One UI 6 includes a fresh, intuitive look and feel with a revamped Quick panel, redesigned app interfaces and a stylish, exclusive typeface: One UI Sans.
 
Additionally, One UI 6 will analyze photos in the Gallery using AI features — such as Photo Remaster and Object Eraser — to suggest the most relevant editing options, helping users enhance their photos quickly and more precisely. Likewise, with Samsung Studio and its multi-layer video editing features, users have greater control when editing their content to freely add effects such as text, stickers and music with the video editing timeline.
 

 
Jeong also announced the highly anticipated Galaxy SmartTag2. With a compact design, improved battery life and IP67 rating for dust and water resistance, the SmartTag2 is set to redefine how users keep track of their belongings — giving more people greater peace of mind.
 
 
Building a Digital Health Ecosystem Through Connected Care at Home
Hon Pak, Vice President of Digital Health Team, Mobile eXperience (MX) Business, highlighted the importance of fostering strong connections among devices, data, consumers and services for more optimized digital health experiences.
 
“Our vision for Samsung Health is to build a healthier future for everyone,” he said. “It starts from the same place where many of you started your day today — at home.”
 

 
Samsung’s vision is recognized through strategic partnerships aimed at strengthening the digital health ecosystem. Samsung Privileged Health SDK provides access to the Samsung BioActive Sensor, giving partners increased flexibility to develop powerful, health-sensing capabilities in their applications. Samsung Research launched Samsung Health Stack 1.0 to support researchers with critical tools to advance their studies. The App SDK included in Samsung Health Stack 1.0 provides developers with the building blocks to streamline participant data collection, and Web portal provides researchers with a dashboard to monitor and manage research progress in an organized and easily readable way.
 
Additionally, Samsung partnered with the MIT Media Lab to focus on cutting-edge research in sleep and mental health monitoring. Together, they will develop novel, scientifically validated and accessible solutions that help people sleep better and improve their health, well-being and daytime performance. The collaboration highlights Samsung’s commitment to bolstering the wellness industry and enhancing the lives of users.
 
 
Savoring the Future of Cooking With Food AI
Nick Holzherr, CEO of Whisk, Head of Samsung Food Platform, expressed how new AI-enabled customer experiences will help people not only eat better but also make “Food Your Way.”
 
Samsung Food makes it easier for users to share their favorite dishes with the community and follow their favorite food content creators. With the app, users can explore new levels of customization and convenience in the kitchen, from grocery shopping and personalized recipe recommendations to automated cooking settings.
 

 
“Over the coming year, we’ll continue to grow our device connectivity across Samsung’s appliances, watches and phones,” he said. “I’m super excited about how we can bring software and hardware together to create value for our Samsung customers!”
 
 
Smarter Living, Every Day
To close out the presentation, JH Han returned to the stage to offer a final word on the company’s vision for the future of hyper-connected living. Leveraging its industry partnerships, Samsung is committed to redefining how individuals interact with technology — striving to make daily life more connected and convenient for users everywhere.
 

 
“Samsung’s new products and technologies need to be anchored by a solid ecosystem,” he said. “We are committed to fostering mutual growth with all the developers and partners here.”
 
 
Watch the video below to see the complete recording of the SDC23 keynote.
 
  
 
1 Serving as Samsung Electronics’ advanced R&D hub, Samsung Research leads the development of future technologies for the company’s Device eXperience (DX) Division.
2 Samsung Knox Vault availability may vary by model.
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Samsung Electronics, the world’s leading TV manufacturer for 17 consecutive years, today announced a partnership with Warner Bros. Pictures that will bring highly-anticipated movie trailers to Neo QLED 8K screens in more than 65,000 retail stores around the world.
 
“This partnership is an exciting step forward for 8K content, showcasing Neo QLED 8K’s capabilities and getting consumers excited about seeing films in cinematic quality,” said Cheolgi Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “Collaborating with Warner Bros. allows Samsung to show consumers how ultra-premium TV technology can take their favorite films to a whole new level.”
 
To better understand demand for 8K content, Samsung and Warner Bros. trialed their partnership by showcasing the “Creed III” trailer across more than 450 retail stores in the United States and Europe earlier this year. This garnered significant attention and enthusiasm from audiences worldwide, exemplifying the growing demand for 8K content. Since then, Samsung and Warner Bros. have worked together to expand the program. Now, shoppers globally will be able to see Samsung Neo QLED 8K in action with an appealing lineup of high-profile content, including trailers for upcoming films such as “Barbie,” “Blue Beetle,” “Dune: Part Two,” “Wonka” and “Aquaman and the Lost Kingdom.”
 
This collaboration with Warner Bros. Pictures, a global leader in the creation, production and distribution of entertainment, represents Samsung’s ongoing efforts to bring high quality entertainment to consumers, making Warner Bros. a perfect partner in bringing much-anticipated 8K trailers to consumers worldwide.
 
Samsung’s Neo QLED 8K screens continue to revolutionize the TV industry, with their impact reaching content production and retail markets around the globe. Powered by Neural Quantum Processor 8K and Quantum Matrix Technology, they bring immaculate picture quality with crisp details, accurate colors and hyper-realistic depth to offer consumers the best viewing experience available in the consumer TV market.
 
For more information on Samsung’s Neo QLED 8K TVs, please visit www.samsung.com. 
 
 
About Warner Bros. Motion Picture Group
Warner Bros. Motion Picture Group is comprised of Warner Bros. Pictures, New Line Cinema and Warner Bros. Pictures Animation. Warner Bros. partners with the world’s most inspiring storytellers to create extraordinary entertainment on every screen for the global audience. Warner Bros. Motion Picture Group has been at the forefront of the motion picture industry since its inception and continues to be a leading creative force, producing the broadest slate of films for worldwide theatrical release.
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Creating your own personal home gallery has never been easier thanks to Samsung Art Store. The Samsung Art Store contains a collection of over 2,000 works created by various artists, connecting people to a wide variety of aesthetic styles, designs and pieces that both inspire and touch the heart.
 
The Samsung Art Store is making art more accessible for all by providing professionally curated art for The Frame users. From master pieces to modern art and breathtaking photographs, the Samsung Art Store adds a touch of personalization to your home, all displayed brilliantly on a crisp 4K screen.
 
To learn more about the selection process for curating pieces for the Samsung Art Store, Samsung Newsroom sat down with Daria Brit Greene, Senior Curator for the Samsung Art Store. Read on to learn about how the Samsung Art Store is providing a new way to experience art from the comfort and convenience of your home.
 

 

 

 

 

 

 

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For art to become part of your daily life, your daily life needs to become art first. At Samsung Electronics, Samsung Art Store managers bring this vision to live. Jiyea Kim, Jiwon Shin and Yeseo Choi all manage the planning and operation of the Samsung Art Store in Samsung’s Visual Display Business.
 
“Why must we have art daily in our daily lives?” To answer the question, Samsung Newsroom sat down with the Art Store managers to learn how artwork at home can refresh an ordinary day and transform our living spaces.
 
▲ (From left) Yeseo Choi, Jiwon Shin and Jiyea Kim from Samsung’s Visual Display Business’ New Service Business Development Group
 
 
Your Life, Centered on Art

 
The Samsung Art Store is an art subscription service that began in 2017 for The Frame, the company’s lifestyle TV. In partnership with more than 50 museums and galleries worldwide, the service provides more than 2,000 pieces of artwork, ranging from famous paintings to unique pieces from emerging artists. Through this service, users can access various works of art in 4K resolution from the comfort of their own homes.
 
Even today, consumers can find the traditional ways of viewing art to be unapproachable and inaccessible. However, even if art appreciation seems — at first glance — slightly out of reach, art has the power to benefit our daily lives. “Some people tend to believe that art is distant and difficult, but I believe anything that entertains our eyes and ears is considered art,” Jiyea Kim said. “When you feel exhausted and dull, you can get a boost of energy through art,” added Kim.
 
 
Refresh Your Living Space With Digital Art
One of the key features of the Art Store is that users can freely swap out their artwork according to the décor and mood of its surrounding space. There are a wide variety of options available in the Art Store, from renowned masterpieces such as the Mona Lisa by Leonardo da Vinci to the photography by the LIFE Picture Collection, which captured historical moments of the 20th century.
 

 
“I personally use The Frame at home, and I can really see how it effectively changes my home interior,” said Kim. “It’s not easy to frequently change a room’s atmosphere, but with The Frame and the Art Store, I can easily change my space with different artworks — even for different seasons or special occasions like Christmas.”
 
Yeseo Choi suggested bringing out the space through a welcome painting. “Just like how we offer welcome food or drinks, when you have guests over, you can welcome them with their favorite piece of art on The Frame. It will not only give a new vibe to the space, but it will also present a special experience for guests,” she said.
 
 
Bringing Artwork to Your Living Room
The Art Store offers more than just artwork: it also provides a description for each piece and information on the artist. It even includes detailed information on the art museum where the piece is displayed. Thanks to such features, users can gain knowledge of the artwork while enjoying it.
 

 
“I saw the original artwork of Gustav Klimt at the Belvedere in Austria. I wanted to return to see it more often, but unfortunately could not,” said Choi. “However, I can now see it every day at home, as the works of Klimt have recently been added to the Art Store.”
 
“The Art Store vividly delivers each piece’s unique texture and characteristics,” said Choi. “So, even if the original artwork is displayed somewhere far away, you can always see the artwork as if you are looking at the original piece — whenever and wherever you are.”
 

 
Jiwon Shin was particularly interested in how children would benefit from the service. “With the Art Store, children can view various artworks that may lead to increased creativity,” Shin said. “Art might be difficult and unfamiliar even for adults. But if you start exposing yourself to art at a young age, you can be more familiar and have better perspectives towards it.”
 
 
Tips: Curating Art for Your Home
Looking for a painting or a drawing that fits your preference or reflects your mood? The Art Store comes with built-in recommendation features.
 
Users can utilize the For You feature to get comprehensive art recommendations that reflect all their preferences.
 
“The For You feature is a customized recommendation feature based on an algorithm,” said Choi. “For instance, if you enter keywords in the comprehensive search option that represent a certain color, such as ‘red’ or ‘green,’ or a certain mood, such as ‘modern’ or ‘light,’ then you’ll get the relevant artworks recommended for you. So, you can easily find artwork that reflects your mood or fits the space.”
 

 
An ongoing curation service is available as well. Through regular curation, the home screen of the Art Store shows recommended artworks suited to a particular subject or theme during a certain period of time.
 
“You can find previous curations from the Curation menu, so you can look up the subject that fits your preference and find relevant artworks anytime you want,” said Shin.
 
She also recommended the Favorites and Slide Show features. You can add any work of art to Favorites and set up the timing and duration of the Slide Show feature. According to the setting, the piece will automatically switch. Users can set the artwork to change as often as every 10 minutes or as slowly as once every week.
 
 
New Screen Experience Transcending Space and Time
The opening of the Art Store launched an era of users enjoying art anywhere, anytime. So, what’s the future of the Art Store? “Right now, this feature is only the Art ‘Store.’ So, we’re looking to expand the service from simply art discovery to different activities and experiences that users can enjoy in their space,” said Choi.
 
“Since this service is available for everyone regardless of their age or nationality, I hope more users will use this service,” Shin said. “We’re working hard to enhance the platform’s accessibility.”
 
“Until now, we’ve focused on promoting how users can access art through the service. But now, it’s become important to showcase the appeal of the service itself,” said Kim. “Our goal is to provide a service that brings happiness and satisfaction to the users as an art platform.”
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