Report

Samsung Electronics today announced that it has been named the number one signage manufacturer for the fifteenth consecutive year by market research firm Omdia, once again demonstrating its leadership in the global digital signage market.1
 
According to Omdia, in 2023 Samsung not only led the global signage market with a 33% market share, but also sold over 2 million units — a record-breaking number for the company.2
 
“Achieving first place in the global display signage market for 15 consecutive years reflects our commitment to innovation and our ability to adapt to evolving market conditions and the needs of our customers,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to provide the highest value to our customers by offering specialized devices, solutions and services that address their diverse needs.”
 
Samsung Electronics is regularly introducing differentiated signage products that meet various business environment needs.
 
The Wall, the world’s first modular display with micro LED technology. Thanks to its modular format, The Wall allows customers to adjust the sign’s size, ratio and shape based on preference and use case. Smart Signage, which provides an excellent sense of immersion with its ultra-slim profile and uniform bezel design. Outdoor Signage tailored for sports, landmark markets, and electric vehicle charging stations. The screens in the Outdoor Signage portfolio are designed for clear visibility in any weather environment. Samsung Interactive Display, an e-board optimized for the education market that puts educational tools at the fingertips of educators and students.  
The expansion of The Wall lineup is a clear indication of Samsung’s innovations and leading technology. Products like The Wall All-in-One and The Wall for Virtual Production were chosen by customers for their exceptional convenience and unique use cases, while The Wall has been selected as the display of choice for luxury hotels like Atlantis The Royal in Dubai and Hilton Waikiki Beach in Hawaii.
 
Samsung’s leadership in the digital signage industry can be attributed to the company’s commitment to product and service innovation. For example, the introduction of the world’s first transparent Micro LED display in January was noted by industry experts as the next generation of commercial display, earning accolades such as “Most Mind-Blowing LED” and “Best Transparent Display” from the North American AV news outlet, rAVe.
 

 
The recent introduction of the Samsung Visual eXperience Transformation (VXT) platform further demonstrates Samsung’s commitment to display innovation. This cloud-native platform combines content and remote signage operations on a single, secure platform, offering services and solutions that go beyond just hardware while ensuring seamless operation and management for users.
 
Looking ahead, the global display signage market is poised for rapid growth, with an expected annual increase of 8% leading to a projected market size of $24.6 billion by 2027, up from $14 billion in 2020.3
 
 
1 Omdia Q4 2023 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.
2 Omdia Q4 2023 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.
3 According to the combined LCD and LED signage sales revenue. Omdia Q4 2023 Public Displays Market Tracker (excluding Consumer TV), Omdia Q4 LED Video Displays Market Tracker.
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The role of digital signage has evolved exponentially over the last decade. While previously only seen in boardrooms and airport directories, use cases now expand far beyond, from quick serve restaurant drive-throughs to digital out-of-home (DOOH) locations like stadiums and malls. Due in part to its flexibility and versatility, traditional technology like whiteboards in the classroom and projectors in meeting rooms are being swapped out for digital signage that’s driving immersive experiences and creating opportunity for users and consumers everywhere.
 
As customers enter businesses and venues, they are immediately greeted by striking images of digital signage. These signage solutions are becoming a common sight across diverse industries, from the buzzing atmosphere of hotels and sports stadiums to the inspiring spaces of educational institutions and art galleries. They enrich customer experiences in every setting.
 
Digital signage is no longer perceived as a mere advertising display — it’s so much more. It has become one of the most sought-after media platforms for personalized information, content, education, sports, art, and more. These digital signage applications not only change the look and feel of the environment, but captivate and leave a lasting impression on its viewers.
 
As the role of signage in everyday life continues to evolve, so evolves the depth of the market itself, too. According to Fortune Business Insight, the digital signage market is expected to grow to more than $35 billion by 2026.1 Along with the industry’s substantial growth, Samsung Electronics has maintained its number one position in the market for 14 consecutive years,2 and continues to expand the boundaries of digital signage with its unrivalled technology.
 
Let’s take a look at how Samsung has continued to lead the global industry for 14 consecutive years during the heyday of digital signage.
 
▲ Samsung Smart Signages have advanced immersion across various fields in 2023
 
 
More Than a Background: Becoming Part of the Experience in Historic Monuments, Sports Arenas and Ultra-Luxury Resorts
In today’s world, organizations across sectors aren’t just adopting new technologies – they are embracing a total experience that provides an integrated approach that combines internal and external facets of their operations. According to Gartner, it’s expected that by 2024, organizations providing a total experience will outperform competitors by 25% in satisfaction metrics, impacting both customer and employee experiences.3 Similarly, Samsung supports projects from inception to completion in a number of ways including mechanical design and training, site surveys, product delivery, and installation, ensuring customers are equipped with the tools to be successful.
 
In times of such transformation, digital signage plays a pivotal role. A perfect example can be found in the heart of Vatican City. At the historic St. Peter’s Square in Vatican City, visitors gather from all corners of the world for a once in a lifetime ceremony from the Pope.
 
▲ Visitors and worshippers can clearly view the proceedings through Samsung’s outdoor LED signage (XHB series, two measuring 7.935m x 4.83m and two measuring 5.865m x 3.105m) at St. Peter’s Square, Vatican City
 
Enhancing this once-in-a-lifetime experience, Samsung has integrated advanced signage solutions seamlessly by installing four high-precision LED displays. The result is a dramatically improved experience for all in attendance, regardless of their physical positioning. Paired with audio solutions that deliver crystal clear sound, the technology ensures the Pope’s message resonates profoundly with everyone at the event.
 
In addition to bringing events closer to attendees, Samsung’s innovative technology turns any space into an immersive experience, filled with vivid colors, crystal clear picture quality and dynamic content. Capturing guest attention and ensuring a great experience is vital for any high-end destination. Digital signage solutions are a great tool for enabling this attraction and retention. A prime example of this in action is at one of the world’s top resorts, Atlantis the Royal in Dubai, with Samsung’s premium technology installed across the property.
 

▲ (Up) An awe-inspiring sight greets resort guests, made possible by Samsung LED signage installed behind the lobby fish tanks. (Down) Samsung’s innovative modular Micro LED display, The Wall enhances the hotel’s most luxurious guest suite, the Royal Mansion, measuring 146 inches with 4K (3,840 x 2,160) resolution.
 
Every moment of a guest’s stay is filled with awe-inspiring imagery and impressive displays for a one-of-a-kind experience — whether on their journey to the spa or in the hotel’s lobby where guests are met with the largest indoor LED displays installed on three large water tanks, projecting breath-taking scenes including a rainbow of fish swimming in the sea.
 
These displays also create an overwhelming atmosphere when bold content is paired with advanced technology. In Minute Maid Park — home of the Houston Astros, part of the US baseball league — Samsung upgraded impressive 6,875-square-foot primary scoreboard, left-field scoreboard and ribbon boards. Similarly, in Switzerland’s Swiss Life Arena, Samsung deployed display solutions including the largest indoor LED cube in Europe. As the most modern ice hockey arena in Switzerland, Swiss Life provides a drastically improved fan experience and enhanced operational efficiency thanks to Samsung.
 
▲ Minute Maid Park displays the impressive 6,875 square-foot scoreboard, giving fans a crystal-clear view from every seat in the house. It’s part of the larger videoboard that spans an impressive eight stories, featuring 5.3 million stunning LEDs designed to digitally enhance the fan experience.
 
▲ The central LED Cube display at Swiss Life Arena — measuring 12(w)x12(d)x8(h) meters — is the principal element of the fan experience with 416m² of the LED signage. Any one of the 12,000 seats within the area have a stunning view of the display.
 
 
More Than Hands-On: A Transformative Education Experience With Samsung Smart Signage
Digital signage is powerful and has the ability to draw in a viewer, captivate them, and bring them to another world — it provides a truly transformative experience. This impact is felt across industries and when we look at the education space in particular, signage has made immeasurable improvements.
 
Samsung partnered with the University of Wales Trinity Saint David to launch an unparalleled learning environment. The Immersive Room, equipped with 18 meters of Samsung LED screens across three walls provides incredible picture quality, detail, contrast, and color reproduction. Most importantly, its 12K image resolution empowers the University to push the boundaries of learning as the LED screens create virtual and augmented reality experiences and present a futuristic learning environment utilizing digital signage.
 
The University of Wales’ immersive space was an “Education Project of the Year” Finalist at the AV Awards 2023, recognized for the innovation it brings to education.
 

▲ University of Wales Trinity Saint David transforms education with a state-of-the-art immersive room and impressive learning spaces. The three LED walls that make up the immersive space are equipped with 18 meters of Samsung LED signages across three walls.
 
Similarly, Syracuse University in the US deployed The Wall in its S.I Newhouse School of Public Communications, drawing in prospective students by highlighting students’ accomplishments and the school’s world-class learning environment. The Wall creates a ‘wow factor,’ leaving a lasting impression during campus tours.
 
▲ The Wall showcases inspiring stories of Syracuse student achievements and accomplishments, helping prospective students envision their successful future at the University.
 
Now, teachers can begin their lessons sooner, and spend more time creating immersive, connected learning experience for students. This impact isn’t going unnoticed, and in fact, Samsung announced the new Interactive Display (Model name: WAC) designed for simplicity and students at British Educational Training and Technology (Bett), the world’s largest education technology exhibition and International Society for Technology in Education (ISTE) this year.
 
When we think back on the impact Samsung has had on education, it’s apparent that it comes in all forms. Samsung’s interactive display, Flip Pro, provides an extended learning experience for teachers and students at the Hogg New Tech Center in Dallas, Texas.
 
With its comprehensive range of display solutions from The Wall and LED signage, to Interactive displays, Samsung was also recognized as the Best Overall IT Solution Provider for the Education Market by the 2023 EdTech Breakthrough Awards.
 
▲ Hogg New Tech Center uses Samsung Flip Pro interactive display (Model name: WMB) to facilitate interactive learning and collaboration through multi-touch features and various connectivity options
 
 
More Than a Vision: Bringing Ideas to Life as a Digital Art Platform
Whether with a global audience or at a local school, Samsung’s immersive environments power learning, celebrations, content consumption and much more. But digital signage is an art too, and as Samsung continues to embrace its role as a media art platform, it’s enabling creatives to truly bring their vision to life.
 
The Wall for Virtual Production (Model name: IVC), which launched earlier this year, is an example of how companies, producers and creatives alike are creating and displaying their art with unparalleled quality. This addition to The Wall product line up enables creatives to use ultra-large LED walls to create virtual content, integrating them with real-time visual effects technology to reduce the time and cost of content production. The latest addition to The Wall series makes production faster and easier in TV, film and other industries, and was highlighted during industry events including InfoComm 2023 and IBC (International Broadcasting Convention) 2023.
 
▲ The Wall for Virtual Production makes production faster and easier in TV, film, and other creative industries
 
Samsung is bringing other art forms to life too. Recently, it displayed a masterpiece by contemporary Korean art leader, the late Park Seo-Bo, on The Wall All-in-One (IAB model) at New York’s Rockefeller Center. The first digital rendition of Park Seo-Bo’s iconic “Écriture” series (Video art title: [1 OF 0], directed by Jifan Park) is on The Wall’s immersive 146-inch 4K screen. The Wall All-in-One provides an awe-inspiring visual experience that replicates the intense colors and intricate textures of Park’s painting, allowing visitors to be fully immersed in the artwork. Dutch-American audiovisual artist, 0010×0010, also held an exhibition in Bangkok, Thailand that redefined the boundaries of modern art and explores the convergence of the digital and physical worlds — all by utilizing The Wall All-in-One.
 

▲ The first digital rendition of the late Park Seo-Bo’s iconic “Écriture” series (Video art title: [1 OF 0], directed by Jifan Park) is on The Wall’s immersive 146-inch 4K screen.
  Samsung’s Smart Signage is revolutionizing various sectors by creating immersive, interactive environments in every corner of the world. Whether it’s an ultra-luxury resort in Dubai, an immersive and futuristic classroom at the University of Wales, or a video art exhibition by a renowned artist, Samsung’s Smart Signage is making profound impacts globally, and our lives more colorful and enriching. This journey, spanning over the last 14 years, has continuously redefined the very experience of digital communication, pushing the boundaries of what’s possible. We can’t wait to see what the future holds for Samsung’s Smart Signage, which has been ranked No. 1 in the industry for 14 consecutive years.
 
 
1 Fortune Business Insights; The global digital signage market size stood at USD 19.78 billion in 2018 and is projected to reach USD 35.94 billion by 2026, exhibiting a CAGR of 7.8% during the forecast period (2019-2026)
2 Samsung has maintained its No. 1 position as the leading LCD signage brand in market share for 14 consecutive years, as reported in the Omdia Q2 2023 Public Display Report. Samsung has also been the number one in combined sales for LCD and LED signage (The LED Video Display History Report provides sales data for LED signage from 2017 onwards; comprehensive data for LED signage sales is not available prior to 2017). Note. Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded.
3 Gartner; The Total Experience Strategy for Better Retail Digital Interactions
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“Taking on an emerging technology, this project needed a bold player that could take the risks — Samsung was it”
– Tae-yong Son, Vice President, MICRO LED Team, Visual Display Business at Samsung Electronics
 
Samsung Electronics stands at the forefront of transformative display technology, leveraging its industry prowess and expertise to lead product innovation in the global TV market for 17 years. The company has consistently changed the industry landscape through its groundbreaking advancements that allow users to experience the world in new ways.
 
Recently, Samsung raised the bar again with the release of the next-generation MICRO LED — an exceptional display technology that provides an unparalleled viewing experience. Samsung Newsroom sat down with Tae-yong Son, Vice President, MICRO LED Team, Visual Display Business at Samsung Electronics, to learn more about the display’s inception.
 
▲ Tae-yong Son, Vice President, MICRO LED Team, Visual Display Business at Samsung Electronics, poses in front of a MICRO LED set
 
 
The Intricate Details of MICRO LED Technology
As customers continue to desire higher-definition screens for their homes, TV manufacturers must use the latest visual technologies to create more advanced displays. MICRO LED meets these demands, boasting a modular design that provides users with a superior viewing experience. The ultra-customizable MICRO LED panels allow users to personalize the shape, size and ratio of their screens to fit any space or environment.
 
In addition to incredibly versatile sizing options, MICRO LED displays utilize LEDs that are densely packed together and smaller than 50µm in size. Each individual LED emits light and the three primary colors — red, green and blue — resulting in stunning picture quality without the need for a color filter.
 
“Traditional displays such as OLED and LCD have a filter and additional layers of materials over their light source which can block or absorb some of the light and impact the visual experience,” explained Son. “On the other hand, MICRO LED does not utilize additional material layers, ensuring unmatched color reproduction.”
 
Another distinguishing feature of MICRO LED is Samsung’s nanometer technology, derived from the company’s leading semiconductor expertise. This allows for LED chip operation circuits to be directly deposited on the glass, mitigating any loss of brightness that users may experience with conventional displays. Additionally, inorganic LEDs eliminate the possibility of screen burn-ins or permanent screen discoloration.
 
▲ The unique technological advantages of MICRO LED offers several benefits including better picture quality, durability and flexibility
 
 
Pioneering the Next Frontier in Displays
The creation of MICRO LED marked a significant step forward in visual display technology. While previous iterations of TVs were created and commercialized through collective industry innovation, the development of MICRO LED was notably different — combining years of extensive research and testing undertaken by Son and his team.
 
“We were determined to provide viewers with a next-level visual experience,” said Son. “As it was an emerging technology, there were various challenges to overcome. This project needed a bold player that could take the risks – Samsung was it. Samsung We recruited brilliant experts for the project and invested heavily in the success of the product which went through numerous rounds of trial and error.”
 
As the name suggests, a MICRO LED display consists of millions of LED units — the most fundamental yet essential part of a screen. For the display to function at peak performance, each LED unit is rigorously tested against the highest quality benchmarks.
 
▲ Cutting-edge technologies from several neighboring categories, including semiconductor production, AI software, etc. were incorporated to create the MICRO LED
 
The substrate for the LED chips is constructed before the chips are meticulously transferred onto it, creating a unified module. Once produced, the module is assembled into a display and undergoes more than 600 hours of extensive reliability tests and stabilization procedures to ensure that the display provides a stunning visual experience for users.
 
Son explained the precision needed to place the LEDs that makes the process extremely challenging. “Imagine trying to place a tiny object, smaller than a human hair, in a specific position and angle. Then, repeat this action over half a million times. This is the process for placing LEDs, with each placement needing to be flawless,” he said.
 
▲ Son explains how the arduous and often challenging process pushed the team to continue innovating, leading to the successful development of the MICRO LED screen.
 
To streamline this process, Samsung’s development team began to seek out a new solution. Drawing from the company’s semiconductor expertise, the team adopted techniques used to delicately place circuits on silicon wafers and applied them to MICRO LEDs displays. After testing out the method, the process was deemed a success and considered commercially viable for future production.
 
“We never lost sight of our goal of creating a revolutionary display. We never lost faith.”
– Tae-yong Son, Vice President, Samsung Electronics
 
The display’s modular nature posed another challenge for developers: How could they create a single, unified image uninterrupted by lines or bezels? After years of refinement, Samsung was able to create an advanced auto-assembly method, allowing 49 distinct modules to merge seamlessly into a single, breathtaking bezel-less display.
 
“After six years and more than 200 iterations, we honed the technology that integrates each individual module to create MICRO LED displays of all sizes,” said Son. “Despite the hurdles we faced along the way, we never lost sight of our goal of creating a revolutionary display. We never doubted that we’ll make it.”
 
 
Initiate, Iterate, Innovate: The Relentless Pursuit of Innovation
A sense of understanding and like-mindedness among the developers was instrumental during the development of MICRO LED technology. Son emphasized that “engineers need to overcome the fear of failure, understand that it’s part of the innovation process.” Realizing that failure provides an opportunity for future success and innovation, Son and his team used their setbacks as motivation to continue developing.
 
“Embracing a culture of courage and curiosity, we were able to forge ahead — recognizing that each challenge we encountered was a step in the right direction toward innovation,” explained Son. “Thanks to the hard work and dedication of our team, we were able to bring this revolutionary technology to life. Viewing the process of trial and error as a learning opportunity rather than a hindrance can help propel us closer to technological breakthroughs.”
 
▲ Over a period of six years, Son and his team fine-tuned MICRO LED technology for commercial use.
 
 
Bringing MICRO LED Closer to Consumers
While MICRO LED displays are poised to redefine the industry, introducing them to the market poses certain challenges — longer consumer adoption cycles, significant initial investments and the need to scale manufacturing processes efficiently. Alongside these factors, well-established alternatives such as LCDs and OLEDs currently dominate the market, making market penetration of MICRO LED screens slower and more difficult.
 
“Engineers need to overcome the fear of failure — it’s just part of the innovation process”
– Tae-yong Son, Vice President, Samsung Electronics
 
Despite this, Son views these challenges as opportunities. “The display market is constantly evolving and new technologies often take time to find their footing,” stated Son. “While adoption may be slow right now, it’s reflective of the typical incubation period for advanced technologies. As we continue to innovate and drive down production costs, MICRO LED technology will become more accessible to a broader consumer base.”
 
To introduce MICRO LED displays to more consumers, Samsung plans to invest in methods that will optimize manufacturing processes and effectively reduce costs — alongside targeted marketing efforts to educate consumers on the unique benefits of MICRO LED screens. Although MICRO LED technology is still in the early market stages, interest has been steadily growing with 110-inch MICRO LED displays having been sold since its official release. Likewise, the recently released 89-inch version has been pre-ordered from various nations around the world, indicating increased demand among consumers.
 
▲ MICRO LED offers consumers the most cinematic picture quality.
 
“MICRO LED is truly the pinnacle of consumer display, and it will redefine the visual experience across various devices,” said Son. “From augmented reality to the next generation of wearables, this cutting-edge technology underscores the vision we hold for the future — an era of hyper-realistic viewing experiences, all powered by MICRO LED innovation.”
 
For more information on Samsung’s MICRO LED, please visit samsung.com.
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With its technical expertise and industry-leading innovation, Samsung Electronics has been recognized for its global market leadership and excellence.
 
According to market research firm Omdia, Samsung once again topped the global TV market in 2022, making it the 17th year in a row the company has ranked first in the TV industry. This accomplishment can be attributed to the company’s commitment to premium viewing experiences and user-centered design.
 
By prioritizing its premium product lineup, Samsung has upheld its unparalleled leadership in the TV industry for an impressive 17 years, exemplified best by its Neo QLED lineup. In 2022, Samsung sold a staggering 9.65 million units of QLED and Neo QLED TVs, bringing cumulative sales to 35 million units since its launch in 2017. Samsung also dominated the ultra-large TV market segment in 2022, reporting a 36.1% and 42.9% market share for TVs over 75-inches and 80-inches respectively. For the premium TV market priced over $2,500, Samsung retained the largest market share by revenue at 48.6%.
 
“Our track record of industry leadership over the past 17 years was made possible by our consumers’ continued loyalty and trust in our products,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to pave the path to create the most premium device experiences that go beyond premium picture quality.”
 
Samsung’s leadership in the TV market for 17 consecutive years is a testament to the company’s commitment to providing the most innovative products with consumer-centric designs and upgraded user experiences. The launch of the Bordeaux TV in 2006 marked the mainstream adoption of LCD TVs with sophisticated designs and light-weight form factor. It was also the first time for Samsung to rank number one in the global television market. The company continued to bring groundbreaking technologies closer to consumers by launching its first LED TV in 2009 and Smart TV in 2011, holding the top position in the market throughout each of those launches and after.
 
Samsung continued to push the boundaries of picture quality and innovation by introducing products with the latest technologies as well. In 2017, Samsung defined the term “next-generation display” by unveiling the first QLED TV, which utilized quantum dot technology to achieve 100 percent color volume for the first time in the industry. In 2018, the company launched the groundbreaking QLED 8K, followed by the Quantum Mini LED-backed Neo QLED and the self-illuminating MICRO LED in 2021. This collection of innovative technologies redefined the standard for TV picture quality and continued to set new industry benchmarks each time.
 
Additionally, Samsung has been at the forefront of pioneering new categories such as the Lifestyle series. Starting with the iconic design of The Serif in 2016, Samsung has continued to evolve its product lineup with designs to enhance the user experience through products such as The Frame, The Sero, The Terrace, The Premiere and The Freestyle.
 
In 2023, Samsung’s commitment to innovation continues with the development of intuitive technology designed to meet the needs of users. SmartThings will enable seamless integration and connectivity of multiple devices with security remaining a top priority, empowering users to create deeply personalized experiences that accommodate both their unique preferences and needs.
 

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The end of a year is the perfect time to gather friends and family and celebrate the year that has passed as well as the one that is to come. When it comes to planning the perfect year-end party, curating the perfect playlist is a must — but so is ensuring that your audio devices are able to set the tone all night long for that perfect celebratory mood.
 
In order to help you make your celebration unforgettable, Samsung Newsroom has put together some ideas of ways you can ensure your party is the best in town with Samsung’s sound technologies.
 
 
Ultra Slim Soundbar: Rock Out in Style

 
For those who prioritize style as well as great audio quality, Samsung’s Ultra Slim Soundbar (S801B) is the perfect choice for your year-end celebrations. As its name suggests, the Ultra Slim Soundbar features an incredibly slim design of just 38mm in height and 40mm in thickness — a size equivalent to that of a soda can — meaning that its wall-mounted design is sure to stand out. You can also install it freely around your space thanks to its wireless connectivity to ensure your sound system blends seamlessly into your surroundings.
 

 
If you’re looking to further personalize your space, you can give your Soundbar a boost with the Ultra Slim Soundbar Skin (SCFBS8[BW/TK]) released earlier this year, which comes in warm brown and teak colors. Paired with your The Frame and its elegant, modern design, you are set to enjoy not only top-level audio experiences but also a cozy, festive feel.
 

 
Despite its slim appearance, the Ultra Slim Soundbar is capable of powerful sound. Designed with 3.1.2-channel technology that features seven front speakers and one subwoofer centered on the top two speakers, the Ultra Slim Soundbar provides complete and truly surround-sound experiences. Dolby Atmos support also further contributes to providing you with captivating entertainment experiences.
 
 
S-Series Soundbar: Envelop Your Space With Truly Immersive Sound

 
For those who love to set the scene with truly immersive sound experiences during a celebration or party, the S-Series Soundbar is the soundbar for you.
 
The S-Series Soundbar delivers rich, room-filling surround sound able to reach every person in the room. This compact, 67cm, all-in-one 5.0-channel soundbar has an impressive four built-in woofers and three tweeter speakers, providing you with a fully immersive, 3D sound experience — all without the need for a subwoofer.
 

 
In addition, Adaptive Sound technology is able to analyze the source of any sound in order to automatically deliver optimized audio based on its specific genre. Experience the best, most immersive audio for each and every type of content you’re enjoying, whether it’s a sports game, a classical performance or an action movie.
 

 
Your S-Series Soundbar can be easily connected to your Samsung Smart TV and is the first soundbar in the industry to support Dolby Atmos connection for room-filling, optimized 3D sound.
 
 
Q-Series Soundbar: Bring the Cinema Experience Into Your Home

 
If you’re looking to celebrate the year-end season with your favorite movies or TV shows, you can transform your home into a cinema with the room-filling sound of Samsung’s premium soundbar, the Q-Series Soundbar (Q990B).
 
With an astounding 17 front surround sound speakers, one subwoofer and four up-firing speakers, the Q-Series Soundbar fills the room with truly cinematic surround sound. Synced with your Samsung Neo QLEDs, these 22-channel speakers can deliver truly immersive surround sound experiences like no other.
 

 
Samsung’s proprietary Q-Symphony technology allows for compatible TVs and soundbars to play audio at the same time, in sync, taking your listening experiences to the next level through powerful sound quality. Meanwhile, Spacefit Sound technology optimizes your audio based on the structure and layout of your room, providing you with sound that is perfectly crafted for your space and rivals a VIP seat in a movie theater.
 
In addition, the Q-Series Soundbar has been recognized by renowned global media outlets for its immersive sound experiences, as well as its sleek design.
 

 
 
Sound Tower: Take the Party Spirit to the Next Level

 
If you’re planning to celebrate the year-end with a bang and throw a party, the Sound Tower (MX-ST90B) is a must-have. This oval Sound Tower fills up virtually any space with 3D audio. The 24.5cm speaker with a built-in woofer provides the perfect punching bass experience, with up to 1700W bass boosting for a beat that sets the party mood perfectly.
 

 
In addition to its powerful audio capabilities, the Sound Tower’s various light modes provide an audio-visual harmony that truly matches the mood of the night. Its Bluetooth multi-connection, which allows for two smart devices to be connected simultaneously, and its Group Play functionality, which connects up to 10 Sound Towers, really help you get the party started both indoors as well as outdoors.
 
Be sure to finish your year strong with Samsung’s range of soundbar and Sound Tower devices. Once you’ve chosen your perfect soundbar based on your own preferences and purposes, enjoy enriching sound during your year-end festivities and beyond.
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