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Samsung Electronics today announced the launch of its latest innovations in home entertainment, The Premiere 9 and The Premiere 7. These ultra-short throw projectors, designed to deliver an unparalleled viewing experience, transform any living space into a premium home cinema with stunning 4K resolution, immersive audio and other advanced features.
 
“The Premiere lineup is set to redefine the premium home cinema experience by combining our advanced laser technology with cutting-edge, user-friendly features that offer stunning picture quality and immersive sound,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “As we continue to innovate, we envision a future where our products transform everyday living spaces into immersive entertainment hubs, setting new standards for home entertainment.”
 
 
Unmatched Picture and Sound Quality
Samsung’s newest entries in The Premiere lineup meet the growing demand for high-quality entertainment solutions, using cutting-edge laser technology to bring the cinema experience directly to homes. The Premiere 9 features triple laser technology for enhanced color accuracy and brightness, while both models offer ultra-short throw capabilities and vibrant 4K resolution on screens up to 130 inches.1
 
The Premiere’s vibrant 4K resolution and exceptional color accuracy bring every scene to life. The Premiere 9 and The Premiere 7 projectors provide color gamut coverage of 154% and 100% of the DCI-P3 standard,2 respectively, while both models support HDR10+, ensuring clear and vivid images — even in bright environments. With a maximum brightness of 3,450 ISO lumens3 for The Premiere 9 and 2,500 ISO lumens for The Premiere 7, these projectors both deliver sharp and dynamic visuals.4
 
To further enhance picture quality, The Premiere projectors are equipped with innovative AI picture enhancements, including AI Upscaling and Vision Booster. AI Upscaling ensures that content is displayed in stunning 4K resolution, regardless of its original quality, while Vision Booster automatically adjusts brightness and contrast in various lighting conditions for optimal picture quality.
 
The built-in speakers with Dolby Atmos technology in both models provide powerful and immersive audio, creating a true home theater experience without the need for additional sound equipment. The Premiere 9 features 40W 2.2.2 channel up-firing speakers, while The Premiere 7 includes 30W 2.2ch speakers for an expansive dome of sound.
 

 
 
Samsung Tizen OS Home Brings Streaming and Gaming, Along With Broad Connectivity
The new Premiere projectors come with Samsung Tizen OS Home, offering access to a wide range of streaming services, including Samsung TV Plus, Netflix, YouTube, Amazon Prime Video and more. This extensive selection ensures that users can enjoy their favorite movies, TV shows, providing a comprehensive entertainment experience at the click of a button.
 
For gaming enthusiasts, the Samsung Gaming Hub5 offers a seamless gaming experience. Users can enjoy games without the need for a console, accessing a wide choice of cloud-based games directly through the projector.
 
For those who want to create a tailor-made interior, Custom Ambient offers personalized home decorations by projecting various widgets onto the living space. Users can combine photos, videos and widgets freely via the SmartThings app on their mobile phones.
 
Even when not being used as a fully cinematic projector, The Premiere ensures convenience and entertainment for all consumers as a Smart speaker with hands-free voice control and a variety of music applications.
 
The new Premiere projectors also enhance connectivity, providing a seamless and integrated entertainment experience. Users can effortlessly share content from their smartphones to the big screen with Tap View and Mirroring, while embedded voice assistant support allows easy control of the projector and other connected devices with simple voice commands. Additionally, Samsung’s SmartThings integration enables users to manage smart home devices such as lights, thermostats and security systems from the projector, thereby creating a fully integrated home environment.
 

 
 
A Design Fit for Any Home Environment
The Premiere projectors feature a minimalist, warm white design with rounded edges and a premium fabric finish from Kvadrat, a Danish textile design company that seamlessly blends in with any home decor. The compact size and easy installation make the projectors an ideal fit for any room, maximizing both functionality and aesthetic appeal.
 
Setting up any model of The Premiere is simple — users merely need to plug in the projector and connect to a wireless network. Ultra-short throw capabilities eliminate the need for complex installations, allowing users to enjoy large-screen projections with minimal effort.
 
The new Premiere 9 and Premiere 7 projectors are now available for purchase at Samsung’s official online store and select retail locations in the United States, Canada and China. The rollout will continue in other regions later this year. For more information, please visit Samsung.com.
 
 
1 The Premiere 7 provides 4K high resolution on screens up to 120 inches.
2 DCI-P3, known as Digital Cinema Initiatives – Protocol 3, is a color space commonly used in digital cinema and is the color standard for the film industry.
3 ISO lumens is the brightness level based on the International Organization for Standardization (ISO) standards.
4 The brightness levels for The Premiere 9 (3,450 ISO lumens) and The Premiere 7 (2,500 ISO lumens) reflect approximate increases of 23% and 14% over previous models (2,800 ANSI lumens and 2,200 ISO lumens). Actual performance may vary based on usage conditions.
5 Available games and content may vary by country and model and are subject to change without notice. Certain games require a separate controller. Internet connection and subscription may be required. Requires a Samsung account.
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What if technology could make an everyday moment richer, more connected and more lifelike? Samsung’s latest AI TV strives to enhance the viewing experience and integrate advanced technology into people’s lives so seamlessly that they barely notice.
 
▲ The 8K NQ8 AI Gen3 Processor combines AI sound, AI picture and AI optimization features for a frictionless viewing experience.
 
Samsung’s AI TV, 2024 Neo QLED 8K QN900D, is equipped with the 8K NQ8 AI Gen3 Processor, the company’s most powerful processor to date, as well as a neural processing unit (NPU) that runs twice as fast as its predecessor. Featuring eight times as many neural networks — 512 instead of 64 — the new AI TV analyzes and optimizes content in real time, delivering superior picture and sound quality and elevating the TV experience to one that places viewers at the center.
 
 
Full Immersion With AI Picture Technology
Watching a tennis match with the Samsung AI TV is like getting courtside seats. Every serve and every volley come to life right in the living room.
 

 
This immersive experience is possible thanks to 8K AI Upscaling Pro and AI Motion Enhancer Pro which work together to deliver exceptional clarity by sharpening low-resolution content and minimizing ball distortion and blurring.
 
▲ AI Motion Enhancer Pro uses deep learning to show the precise movements of a soccer ball during a match.
 
 
Revolutionizing Audio
Lifelike audio is equally important — and with AI guiding the experience, dialogue is crystal clear even in loud surroundings. Active Voice Amplifier Pro distinguishes between voices and background noise, cutting through the commotion so viewers hear only what’s important.
 
▲ Active Voice Amplifier Pro ensures that dialogue is clear and audible.
 
When watching a movie with Object Tracking Sound (OTS) Pro, viewers are no longer spectators — they’re in the character’s shoes, hearing everything from all directions.
 
▲ OTS Pro puts viewers in the scene so they hear what the characters hear.
 
 
Effortless Fine-Tuning
With AI Optimization, viewers can sit back and relax. This feature automatically fine-tunes the TV’s settings for the best viewing experience. Likewise, gamers don’t have to worry about adjusting the picture or sound with AI Auto Game Mode, which recognizes game titles and genres and automatically optimizes settings for an upgraded experience.
 
▲ AI Auto Game Mode allows users to focus on their gameplay.
 
AI Energy Mode conserves energy by using sensors to analyze ambient lighting before automatically adjusting the AI TV screen’s brightness. Similarly, the TV’s processor can identify on-screen motion and alter screen brightness. This feature represents a step toward greater sustainability.
 
▲ Samsung Tizen OS transforms the AI TV into a personal entertainment center.
 
Meanwhile, Samsung Tizen OS turns the AI TV into more than an entertainment center. A personal curator, the operating system tailors content to users’ preferences while protecting their privacy with Samsung Knox.
 
▲ Samsung Tizen OS transforms the AI TV into a personal entertainment center.
 
At its best, technology that enriches lives sits in the background — present, but not intrusive. Samsung’s AI TV continues to evolve to do just that by pushing the frontier of audio and visual experiences, personalized experiences and enhanced sustainability while putting AI to work under the hood.
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As technology continues to advance and becomes more crucial to the creative process, the boundaries of art have grown to encompass digital illustration, animation, motion graphics and more. By blending the capabilities of technology with the beauty and diversity of art, creative professionals are harnessed with the power to make their creations more lifelike than ever before. Samsung Electronics’ ViewFinity S9, a 5K monitor for creatives, has set the standard for high-resolution monitors and empowered creative minds to unleash their best works.
 
Samsung Newsroom sat down with two 3D designers at DEVSISTERS to explore how the ViewFinity S9 is helping them bring 2D characters to life.
 
 
▲ 3D Lighting/Compositing Artist Sangyi Kim (left) and 3D General Motion Graphic Designer Sena Yoo from DEVSISTERS
 
Since its establishment in 2007, the DEVSISTERS have provided popular games and services centered on Cookie Run IP (Intellectual Property), including a mobile runner game, “Cookie Run: OvenBreak,” and a mobile RPG, ”Cookie Run: Kingdom.” Cookie Run games have a total of 200 million players worldwide. The DEVSISTERS plan to expand their business from mobile games to include PC, console and VR games, as well as TCG, animation and licensing in the future.  

 
 
Q. Can you briefly introduce yourselves and tell us about your roles in 3D design?
 
Sangyi Kim: I am responsible for Lighting — creating natural light and shadows to spotlight 3D characters and objects. I also handle compositing — combining 3D elements and effects from different sources into a single cohesive image. During the Lighting process, I focus on color expression to enhance each character’s personality and charm.
 
Sena Yoo: I am in charge of marketing content planning for 3D-based Cookie Run, 3D General Motion Graphic Design and Lighting. My major focus is on making 3D characters converted from 2D more dynamic with stories and motion graphics.
 

 
 
Q. What was your most recent 3D creation using the ViewFinity S9? How was the experience?
 
Sangyi Kim: As part of a collaborative project with Incheon International Airport Corporation, we recently had an exciting opportunity to create 3D content for the Media Tower in Terminal 1 at Incheon International Airport, to be on display until late August. The project required us to be meticulous as the content is displayed on a 27-meter screen, meaning that even the smallest imperfections can really stand out. Fortunately, the ViewFinity S9 enabled us to review the content and visualize how it would be displayed to accurately identify any aspects that needed to be improved.
 
Sena Yoo: The Pivot feature was helpful when editing vertical videos as all we had to do was flip the monitor. I was concerned about the possibility of flickering and visual noise while displaying the content at a high resolution at the Media Tower. However, the ViewFinity S9 allowed me to check these issues in advance.
 
What’s more, it was essential for the Cookie Run characters to have fluid and detailed motions to convey the joy and excitement of travel at the airport. That’s why the ViewFinity S9 was the perfect monitor for this project.
 

 
 
Q. What are the differences between the ViewFinity S9 and other monitors you have used in the past?
 
Sangyi Kim: Adding light elements such as contrast and depth is very important as this makes the characters more realistic. The ViewFinity S9 precisely presents colors and light the way it was meant to be seen, ensuring smooth color gradation and avoiding the color clumping common in other monitors.
 
Another impressive feature is how the monitor precisely displays both the light and dark parts of an image without distorting the color. The difference is visible — the color expression and detail on the ViewFinity S9 is simply superb, and it significantly boosts productivity.
 
Sena Yoo: ViewFinity is capable of showing the full spectrum of colors even in bright highlights or shadows. That’s the biggest difference I’ve noticed. When we’re applying final touches to the video, we could easily check for whiteout1 or overly dark areas in images with shadows before exporting. We could see the video as it was meant to be seen before playing it on the Media Tower. It helped a lot.
 

 
 
Q. What is the most satisfying feature of the ViewFinity S9?
 
Sena Yoo: I was satisfied with the ViewFinity S9’s 5K resolution, as poor resolution can reduce the details of an image. Furthermore, the monitor clearly defines highlights and shadows, enhancing the clarity of the content.
 
Sangyi Kim: I love the flexibility of the ViewFinity S9. I can move the interface anywhere on the screen, meaning I have much more space to work with. On top of that, the monitor’s Matte Display effectively reduces reflections or glares from lights. I can focus on my work more comfortably without a light shade or a monitor hood.
 

 
 
Q. Are there any other features you want to highlight?
 
Sangyi Kim: Many 3D designers prefer CPU rendering rather than GPU rendering as it is more productive. As such, they prefer using monitors with Windows OS. However, I’ve noticed there are few monitors that support both 5K resolution and Windows OS. The ViewFinity S9 is a perfect choice for 3D designers who are looking for Windows OS compatibility.
 
Sena Yoo: During meetings, we often share materials on a screen. Before, sharing screens was a hassle. But with the ViewFinity S9, we can conveniently share our work wirelessly on anyone’s monitor. Plus, the monitor is an all-in-one product that provides a variety of features for the creative process.
 

 
 
Q. Is there anything else you would like to share about the ViewFinity S9 with designers?
 
Sena Yoo: For designers, the monitor is a sketchbook and a paintbrush. They need to express everything on a monitor as if it were a sheet of paper. Therefore, a monitor and its resolution are critical factors to consider when working in the 3D art industry. I believe the ViewFinity S9 is an ideal companion for 3D designers, as it supports ultra-high 5K resolution and advances work efficiency.
 
Sangyi Kim: I really believe ViewFinity was made with designers and creative professionals in mind. The colors are precise and the monitor is sleek and beautiful. It shines by itself. It gives you a real lift in terms of productivity. I can’t recommend it enough.
 
 
1 Whiteout: A phenomenon caused by extreme white areas, making objects hard to identify and distorting the perspective
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In the game world, we can become captain of a warship or the world’s fastest racer. Gamers enter their own unique virtual space via a screen. Samsung Odyssey Ark, the world’s first 55-inch 1000R curved gaming screen has introduced a new world for gamers.
 
How was this innovative gaming screen invented? To learn more about the entire development process from concept design to development and commercialization, Samsung Newsroom sat down with three experts who strived to create the masterpiece, Odyssey Ark: Hyun Mook Choi, who successfully turned his Odyssey Ark concept into the final product, Jisoo Kim, who worked on product design to give gamers the best gaming experience possible, and Kyuseong Lee, who designed various features to enhance game experience.
 
▲ (From left to right) Kyuseong Lee in Future Planning Group, Jisoo Kim in Design team, Hyun Mook Choi in Future Planning Group of Samsung’s Visual Display Business
 
 
The Start of Odyssey Ark: Offer “A Unique Gaming Space Where Gamers Can Stand Out”

 
Along with vertical Cockpit Mode, Odyssey Ark, the world’s first 55-inch 1000R curved gaming screen boasts an unrivalled, overwhelming presence. The completely new form factor came from the desire for space.
 
“I drafted the concept of Odyssey Ark thinking that everyone might have had a dream of creating their own arcade with their favorite game device.” Hyun Mook Choi, who first designed Odyssey Ark’s concept, recalled the time when he came up with the idea.
 
Jisoo Kim said the product design was inspired by his six-year-old boy making a fortress for his own space. He thought a flexible screen could satisfy gamers’ unique desire for their own space. They found common ground in space and refined the concept.
 
“In the early stages of design, we found through interviews that most game lovers wanted to have ‘a large screen that can wrap tightly around them,’” said Choi. “Gamers crave a special screen providing a great presence in their room and from that we set a goal of creating a product that gamers would want to show off.”
 

 
The difference of home gaming from home theater and home office is that it should offer “a fun escape from daily life” rather than blending in with it. “That is why we thought a rotating 55-inch 1000R curved gaming screen could mesmerize gamers with a completely different form factor,” said Kim. “Odyssey Ark was developed with a sophisticated and overwhelming design to make users feel that they can win with this gaming screen. Visual excitement was also added by allowing users to dynamically rotate the screen in any direction.”
 
“When devising the product plan, we paid attention to the fact that the gaming market is no longer about simply playing, but it has grown across the platform by absorbing every entertainment element, including visual aspects and increased interaction.” He proudly explained, “From the very beginning, Odyssey Ark was positioned as a ‘game changer’ to pioneer a new market.”
 
 
Built for Gaming! Back Story Behind Designing Convenient Features To Meet Individual Needs

 
Gamers have warmly welcomed Odyssey Ark because it seemed to read their mind. Kyuseong Lee, a gaming enthusiast and part of the Future Planning Group, joined the project and came up with ideas. “I first thought about what makes me feel uncomfortable during gameplay and made efforts to reflect the game pattern of players and their lifestyle types,” he said.
 

 

 
In combination with its incredible picture quality, the Odyssey Ark has become “a true gaming screen for gamers” with its analysis of gamers’ usage patterns and new gaming features, such as Flex Move Screen, Multi View and Ark Dial.
 
The most essential part in product development was the picture quality technology. “We adopted the same processor used in the best-quality TVs for gamers who spare no expense to play a game smoothly with incredible picture quality,” Lee said. Combined with 4K resolution, the huge display features the best gaming specifications with a 165Hz refresh rate and 1ms response time (GtG). In fact, it is the first 55-inch gaming screen that supports a 165Hz refresh rate.
 

 

 
Hyun Mook Choi, who designed Flex Move Screen, highlighted the purpose of product development saying, “Most gamers like multitasking, so they keep changing where to place the main monitor on their desk and adjust the screen size and ratio based on what to play.” Flex Move Screen allows users to choose a perfect screen size between 55- and 27-inches, as well as the screen ratio between 16:9, 21:9 and 32:9. In addition, it also helps users find the most comfortable posture by adjusting its screen position within a large, 55-inch screen.
 

 

 
Ark Dial, the exclusive controller for the Odyssey Ark, was designed for gamers who continuously adjust settings to save time and find shortcuts. Users can easily change the screen layout and setting with Ark Dial as well as quickly and simply control Multi View. “The internal test shows that Ark Dial drastically reduces the setting time from about one minute to five seconds,” said Kim. “For the Ark Dial test, we even rented acquaintances’ luxury vehicles and tested how smoothly it rotates and response time of the jog dial.”
 
In addition, the Odyssey Ark introduces overwhelmingly immersive sound with Dolby Atmos based on a 60W 2.2.2 channel and Sound Dome Tech. Choi got insight from reviews involving professional gamers, T1. “Contrary to our thoughts that all gamers would like to play a game wearing a headset, they prefer to use speakers. This clearly shows that a perfect sound direction and lifelike gaming sound effects are particularly important.” said Choi. “That is why the Odyssey Ark offers multi-channel speakers and additional woofer.”
 
 
Continuous Studies and Testing To Create Totally New Product Concept

 

 
Inventing a new product means continuous testing, experiments and studies. Moreover, strengthening the large screen’s usability on the desk was a daunting task. They adopted 1000R curvature to optimize the near-field viewing angle of the 55-inch display. A thin plate for the bottom part helps gamers efficiently use space even with the large screen.
 
Kim explored more than 500 videos on gaming room decorating and game-related documentaries to learn how gamers decorate and organize their space. “To develop an unprecedented 55-inch 1000R curved gaming screen, I watched videos that carry gamers’ daily life and analyzed their lifestyle,” he said.
 
Then, they created product mockups by using a form board and viewed the screens with projectors to find the perfect screen size and curvature as well as to realize the ambition of vertical Cockpit Mode.
 
Lee conducted a two-week review involving heavy gamers in the U.S. and studied every detail of gamers’ needs regarding features and interfaces. “During the four-day business trip I had to deal with real-time issues and responses day and night. But it was such a meaningful time that I even forgot how tired I was!” Lee said.
 
Any new feature requires significant time and effort as many people from different departments work together to verify UX, GUI, compatibility with conventional features and quality control. “I think it is the first project in which so many people from different departments joined together for a single product,” said Choi. “It is incredible that every single person actively participated in the project.”
 
 
Odyssey Ark Is Finally Here. So, What’s Next?

 
The Odyssey Ark surprised the world with its best-in-class gaming screen. But when asked about the next plan, every expert uniformly said, “This is only the beginning.” Lee said, “The ark is in the early stages. We will continue to update the product by reflecting gamers’ preferences.” Kim added, “I would like to overcome physical limits and create a better screen.” Choi shared his ambition saying, “We will do everything possible to allow users to seamlessly immerse themselves in any game with the Ark.” Going forward, the Odyssey Ark will continue to open new possibilities for gamers.
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Samsung TV Plus is set to unveil a host of new programs under a new brand logo. This raft of premium content will grant users all around the world access to diverse, high-quality TV shows. Samsung is also expanding compatibility with this TV service to even more of its devices.
 
 
Opening Up a New Era of Streaming
Samsung launched Samsung TV Plus as a free streaming TV and video service in 2015, and as of August 2022, users from 24 countries can easily access connected TV and enjoy a wide range of content including news, sports, entertainment and more.
 
Since April 2021, the service has been available on Samsung mobile devices and Smart monitors, as well as on the company’s TV lineup. Now, select Family Hub refrigerators can also be connected to Samsung TV Plus1 in the U.S. and Korea.
 
According to internal research, Samsung TV Plus ranks third among the over-the-top (OTT) apps used by owners of Samsung Smart TVs. In the last 12 months, Samsung TV Plus has seen a nearly twofold growth in consumer viewing, including nearly 3 billion hours streamed,2 by highly engaged users worldwide.
 
Amidst this global growth, Samsung is opening up a new era for its free ad-supported streaming TV (FAST) and video-on-demand service, with Samsung TV Plus now reaching 24 countries and 465 million devices globally across the company’s TV, smart monitors, mobile and Family Hub refrigerator lineups.
 
 
Enhancing Visibility for Viewing Versatility 
Samsung TV Plus’ new logo reflects the platform’s cross-device capabilities, with a blue and orange logo design on a black background providing improved visibility that signals the versatility of the platform.
 
Samsung TV Plus’ redesigned logo.
 
In line with the coloration of its logo’s redesign, Samsung TV Plus’ UI will also be available in a Dark Theme with enhanced visibility. Users can more easily browse what’s on now, recommended programs and channel lists.
 
The interface of Samsung TV Plus’ Homepage, featuring the Dark Theme UI.
 
 
Bringing Users More of the Content They Love
Along with these redesigns, Samsung TV Plus will unveil a host of new programming partnerships. Samsung brings viewers FAST-first content premieres, including an exclusive 2-minute sneak peek release of Prime Video’s highly anticipated The Lord of the Rings: The Rings of Power series, an exclusive, uncut version of Demi Lovato’s Vevo Official Live Performance. In the U.S., Top Gear, Law & Order: Special Victims Unit, NCIS and other popular content will be made available.
 
Samsung Plus TV will offer Top Gear in the U.S.
 
In the U.K., Samsung TV Plus is exclusively offering viewers the 2022 season of America’s Got Talent, as well as all previous seasons from 2019 to the present. This will eventually include the season finale, which is set to be aired in September. Furthermore, the first native 8K produced TV series, Das Boot, has launched exclusively in 8K on Samsung TV Plus in Germany. While some shows are filmed in 4K and can be upscaled to 8K later, Das Boot is the first show to be filmed entirely in 8K from the start of production. It was produced by Bavaria Fiction for Sky in partnership with Samsung Electronics Germany and has been available to watch on Samsung Neo QLED 8Ks via Samsung TV Plus from 2020 onwards.
 
The new season of America’s Got Talent is coming to the U.K. exclusively on Samsung TV Plus, while viewers in Germany can look forward to Das Boot, the first native 8K TV show.
 
For Samsung TV Plus users in Australia and New Zealand, the first exclusive, owned and operated (O&O) channels have been launched. These offer fan-favorite shows from the eighties, nineties and noughties — collected under the umbrella channel Throwback TV — as well as competitions and reality shows from around the globe under its Entertainment Hub channel. In India, Samsung TV Plus viewers can enjoy even more content from some of the top national and regional channel partners as Samsung continues to strengthen its relationship with channel partners including Discovery, Republic TV, Aaj Tak, Mastiii, Q TV, Pitaara and Balle.
 
Growing relationships with channel partners mean viewers can enjoy the best in local and regional content, both retro and current.
 
As Samsung TV Plus expands its global scope, Samsung will continue to invest in premium content, exclusive premieres and key partnerships for its users. Not only does the platform see Samsung providing a diverse offering of channels and shows across a wide variety of countries and languages, but it also sees the company continuing to strengthen its global partnerships in order to provide its viewers with the very best content, free of charge.
 
 
1 Samsung TV Plus compatible devices as of August 2022 include:
– TV: Smart TVs released after 2016 (availability may vary by country)
– Mobile: Devices supporting Android 8.0 OS and above
– Smart Monitor: M8, M7 and M5 Smart Monitors
– Family Hub: Products of Model 2.0 or above released after 2017
2 From July 1, 2021 to June 30, 2022
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