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By Samsung Newsroom
The cinema industry is undergoing a profound transformation. As audiences increasingly seek premium and luxury experiences, theaters are evolving to deliver immersive, differentiated environments — and Samsung Electronics is at the forefront of this revolution.
Raising the bar for cinema innovation, Samsung unveiled the latest model of Onyx (ICD) in March. The next generation of cinematic experiences will be defined by immersive visuals, improved comfort and a reliable viewing experience.
In this article, Samsung Newsroom takes a closer look at the company’s vision for the future of cinema in terms of Visuals, Space and Consistency.
▲ Samsung Onyx was the center of attention at the company’s booth at CinemaCon 2025, the industry’s largest exhibition
Visuals — An Out-of-This-World Screen Experience
Immersion is at the heart of the cinematic experience — a setting designed to transport audiences into the world of the film. Only in an environment free from the everyday distractions such as constant calls, notifications and household chores can viewers fully engage with the story unfolding on the screen.
A true cinematic experience faithfully delivers the filmmaker’s vision, presenting every detail, color and shadow exactly as intended. Onyx brings that vision to reality.
▲ Pixar’s Inside Out 2 shown on Samsung Onyx, demonstrating the display’s peak brightness and vibrant color accuracy
Onyx, the world’s first cinema LED display certified1 by Digital Cinema Initiatives (DCI), delivers superior picture quality in 4K HDR resolution with vivid colors, deep blacks and infinite contrast. The clarity, precision and rich detail in each frame help give life to the narrative. Gone are the days of poor edge resolution and inconsistent brightness.
▲ Samsung Onyx enhances Pixar’s Lightyear (top) and Soul (bottom) with outstanding contrast, making dark scenes more vivid and immersive
The Onyx screen can lend its brightness and clarity to applications other than movie screenings — live sports, concerts, gaming events and corporate presentations, for example. The ability to host alternative content empowers theaters to diversify their offerings and create new revenue streams without compromising the premium viewing experience.
▲ A live concert seen on Onyx, demonstrating the display’s color accuracy and sharp details
Space — More Room for Comfort and Flexibility
Comfort and spatial design are also key factors that set premium cinemas apart. Much like the distinction between economy and business class on an airplane, the seating experience can make or break a theater’s appeal. As theaters evolve into premium auditoriums, spacious, comfortable seating becomes essential.
Onyx helps enable this transformation. Unlike traditional projectors which require separate projection rooms and large setups, Onyx’s cinema LED technology maximizes the available space in a theater. This allows cinemas to optimize their auditorium spaces and provides more flexibility to install specialized seating like larger recliners or dining tables.
Furthermore, new Onyx (ICD) offers flexible scaling options, allowing screens to be customized to fit the dimension of each auditorium, ensuring the best use of space without sacrificing picture quality and comfort.
▲ Pixar’s Elio screened on Samsung Onyx featuring luxury seating for a premium cinema experience
With Onyx, every seat in the theater offers a reliable high-quality visual experience — no edge distortion or resolution loss — ensuring that the entire audience is fully immersed in the story. The combination of optimized space, enhanced comfort and stunning visuals elevates the overall cinema experience.
▲ Samsung Onyx empowers theaters to deliver a premium cinema experience and luxury dining for customers.
Consistency — Reliable Viewing Quality With Smarter Management Tools
We go to the theater to be transported — to lose ourselves in the world of a story. But experiences in traditional projection-based theaters can deteriorate with picture quality that varies depending on the age and condition of the equipment.
Samsung’s Cinema LED screen, on the other hand, features an ‘Auto Calibration Solution’ that automatically adjusts color consistency across each module, ensuring optimal picture quality — not just at installation, but every step of the way through ongoing maintenance.
Onyx also offers the industry’s first and longest 10-year warranty for cinema LED,2 raising the bar for long-term reliability in cinema technology.
▲ Samsung Onyx, an out-of-this-world cinema LED display
Since debuting the world’s first Cinema LED screen in 2017, Onyx has built strong partnerships with major global film studios, earning trust and recognition across the industry. As the leader in Cinema LED technology, Samsung is committed to pushing boundaries — so the magic of the movies is always seen exactly as it was meant to be.
With Samsung Onyx, the future of premium cinema is brighter, clearer and more immersive than ever before.
1 Digital Cinema Initiatives (DCI) is a consortium of major film studios established to define specifications for an open architecture in digital cinema systems.
2 Based on internal research and publicly available information. Onyx includes a standard three-year warranty, with options to extend coverage up to 10 years.
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By Samsung Newsroom
Earlier this year, SmartThings announced a new program called Certification by Similarity (CbS) within our Works with Samsung SmartThings (WWST) partner program. This program is designed for Smart Home OEM’s to be able to certify portfolios of products, rather than certifying each product one by one.
Additionally, we released a new developer feature called Product Cloning, which allows partners to input the details of one product and copy for all the similar products.
Many of our device manufacturing partners have a portfolio of devices that have the same smart technology on the inside but come in many different shapes, colors, and other variations. We are making it easier and more cost efficient than ever to certify the entire portfolio.
After releasing this new certification option, we have heard excellent reviews from our partners. Read on to discover how to take advantage of this new offering.
Product Cloning
SmartThings Product Cloning allows you to enter information for one product and clone it to generate multiple entries for all similar products. The similar products include all the critical information — all you need to do is update the unique identifiers, like the Matter Product ID and Model Number.
Easily copy product details and enter whole product lines
Save time and get certified faster
Get Started
How to clone a product:
Visit the SmartThings Certification Console. Navigate to the Products page (second icon from the top on the left). Enter your product details for one product and save it. Navigate back to the Products page. Under the Actions menu on the product, you have an option to create multiple products at once with Product Cloning.
You can add up to 10 clones with the option to enter the unique identifiers. Once created, the clones appear in your Products list; you can open them up and modify any of the details before submitting for WWST Certification.
WWST Certification by Similarity
Certification by Similarity (CbS) allows you to reduce your WWST certification time and cost by identifying related products with similar core functionality but with different model numbers and minor differences like colors, shapes, or regional variations.
Example Certification by Similarity use case with a portfolio of RGBW, RGB, and white balance light bulbs:
Start by submitting a primary product for certification that is a superset of all the portfolio features — such as one of the RGBW light bulbs. Once the primary product testing is complete, the similar devices — such as the RGB and white balance light bulbs — can get fast-tracked through certification, for free. Additional devices can be either submitted at the same time as the primary product or at a later date. All you need to do is submit the product information and link it with the primary product. We then verify that the features are the same as your primary product and grant you certification.
Devices that Can Be Considered for CbS
The following criteria must be met for the devices to be considered for CbS:
Note: Cloud Connected Devices may have different Device Profiles and still be considered for Certification by Similarity. This is possible only if the Capabilities for similar products are a subset of the primary product. If a similar device has additional Capabilities, partial testing is required.
Learn more about CbS in the Developer Documentation and Certification Console.
Get Started
How to submit similar products for WWST:
Visit the SmartThings Certification Console. Navigate to the Certifications page. Submit your primary product for certification. Navigate back to the Certifications page and select the target similar product to certify. You now have the option to link this submission with the primary product. Select the associated primary product and submit your product for certification.
Certification by Similarity FAQs
How is the primary product determined?
→ The primary product has all the Capabilities of other devices in the group. In this example, Product 4 or Product 5 could be the primary.
How can we guarantee CbS will be approved before submitting for WWST certification?
→ We recommend following the guidelines in the Developer Documentation. The WWST team makes the final decision after reviewing your submission.
Should I submit the primary product and wait for it to be fully certified before submitting secondary devices to be considered for CbS, or can all of the products be submitted together?
→ When submitting products, you do not need to wait. You can submit the primary product and similar products at the same time.
I have multiple brands, including some that have the same hardware and firmware. Can CbS be extended to these multiple brands?
→ In order to be considered for CbS, products must contain the same brand. View our documentation to review the CbS program requirements.
How does the publication / timing work for CbS devices compared to the primary product?
→ See our Publish Your Device guide on publication/timing.
Want to integrate your device(s) with SmartThings? Visit our Developer Center to get started and access Product Cloning and Certification by Similarity tools.
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By Samsung Newsroom
The impact of television on humanity cannot be overstated. Not too long ago, there was a time when interaction in the family home was based around the TV. Owning one was both a source of pride and a symbol of affluence. As picture quality technology improved, televisions played a major role in propelling the growth of the media and content industries.
Samsung Electronics has transformed people’s lives by popularizing wall-mounted TVs and smart TVs. Long at the forefront of innovation in TV hardware and software, Samsung is now utilizing AI to overcome limitations in the viewing experience and define the next generation of screen experiences.
▲ SW Yong, President and Head of Visual Display Business, Samsung Electronics
How AI Screens are Changing Daily Life
In today’s hyperconnected era, the AI TV is set to become the hub of an AI-powered smart home system — connecting, managing and controlling devices to provide consumers with new levels of convenience for more valuable experiences. Serving as a command center for the AI home, the AI TV allows users to easily monitor and operate connected devices, which can be automatically integrated to the SmartThings ecosystem via Calm Onboarding technology.
To see appliances at a glance, users can simply check the Daily Board on their Samsung AI TVs. The large screen displays 3D Map View to show the status of devices scattered around the home. Meanwhile, energy consumption can be managed by remotely turning off the lights or air conditioner when left on. Cameras and sensors ensure the home is monitored from afar, and users can even play videos to keep their pets entertained.
▲The 8K NQ8 AI Gen3 Processor combines AI sound, AI picture and AI optimization features for a frictionless viewing experience
In addition, AI TVs are offering an ultra-large, high-resolution viewing experience to make users feel as if they are in first-row VIP seats at a stadium, movie theater or concert hall.
The Neo QLED 8K offers 8K AI Upscaling Pro so users can enjoy SD/HD/Full HD high-resolution images at 8K levels. AI Motion Enhancer Pro makes sports content feel even more real and immersive. Meanwhile, Active Voice Amplifier Pro helps users catch every word — from dialogue in a movie amid background music to a sportscaster’s commentary over cheers from a crowd. With these features, the world is entering the era of the AI home cinema and the AI home sports arena.
Furthermore, AI TVs will help make TV more accessible to all. Optical character recognition technology converts on-screen text to audio subtitles in real time for users who are hard of hearing. On the other hand, Relumino Mode configures contents on screen by amplifying contrast, brightness and contours for users with low vision.
AI Screens Lead the Evolution of AI Homes
AI TVs are making new experiences possible — experiences that would have been unimaginable with conventional TVs. To this end, AI homes will evolve with Samsung’s Tizen operating system.
With AI becoming a differentiator in the global home appliance market, operating systems are a key player when incorporating AI into TVs.
Since 2015, Tizen OS has powered hundreds of millions of smart TVs and led the evolution of TVs. Thanks to the platform’s excellent performance, Samsung expanded its capabilities from TV hardware to software.
▲Since its launch in 2015, Tizen has become a dominant OS for smart TVs
Equipped with SmartThings and Tizen OS, Samsung AI TVs will increasingly tailor their services to users’ tastes and lifestyles. Boundaries separating products from service platforms will crumble away to open the ‘Era of Device Platform Innovation.’ Continued upgrades to Tizen OS will ensure quality service in the future.
The key to these personalized, customized experiences offered by AI TVs is on-device AI — in other words, AI that is embedded in the TV with no need for a cloud connection. This technology is more secure than cloud-based AI because personal information wouldn’t be sent out to a server.
Above all, ‘Samsung Knox,’ Samsung’s proprietary security solution, will thoroughly protect devices and personal information so users can enjoy a safe AI home.
The Future of AI: What This Means for Consumers
The rapid evolution of AI raises many social, ethical, economic and legal concerns. But ultimately, AI will evolve in a way that provides greater value for consumers.
Samsung strives to create a new way of life with AI screens by understanding, responding and adjusting to users’ needs — for new screen experiences that were not possible before.
Whether breaking down language barriers during communication, sharing content recommendations or controlling home appliances, AI is already impacting all of our lives. Through continued improvements to its AI screens, Samsung will create a more valuable daily life in the AI home.
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By Mahesh Gadhe
As sometimes date and time for tizen tv is not correct so is there any way to set system date and time from app through code
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By Samsung Newsroom
Samsung Electronics unveiled its vision for the future of displays and screens at the Consumer Electronics Show (CES) 2024 in Las Vegas from January 9-12.
With more consumers desiring quality appliances to enjoy various forms of entertainment, Samsung has consistently sought to raise the bar for viewing experiences through its innovations. In line with this, the company showcased some of its premium appliances and newest services at the Screen Experience Zone in its CES booth. From the Neo QLED 8K ultra-large, high-definition TVs to Ballie smart home companion, the Screen Experience Zone was a must-see section for attendees.
Samsung Newsroom visited the site to capture the excitement surrounding the company’s latest visual display technologies.
▲ CES 2024 attendees enjoyed a fantastic showcase of Samsung’s leading display technologies in the Screen Experience Zone.
Unparalleled Viewing Experiences on an AI-Powered 8K Display
As a TV market leader for nearly two decades, Samsung’s premium displays have continually set the standard for viewing experiences. Building off this expertise, Samsung integrated AI technology into its TVs to create the 2024 Neo QLED 8K — offering users superior viewing experiences with the latest technical features.
▲ Attendees viewed the Neo QLED 8K display section at the Samsung First Look event on January 7 (local time).
The Neo QLED 8K contains the NQ8 AI Gen3 Processor, the company’s most advanced AI-powered processor to date. The processor supports a neural processing unit (NPU) that is twice as fast as previous versions and an AI neural network eight times larger than before. As the processor utilizes deep learning and 8K AI Upscaling Pro technology, it automatically adjusts image and sound quality, delivering picture-perfect 8K content every time.
▲ Attendees tested out the AI Motion Enhancer Pro and Active Voice Amplifier Pro functions of the Neo QLED 8K display, optimizing content for at-home viewing.
Visitors to the zone could also learn about the new AI Motion Enhancer Pro and Active Voice Amplifier Pro functionality of the Neo QLED 8K which help to minimize distractions while viewing. The AI Motion Enhancer Pro utilizes a sophisticated motion detection algorithm to enhance clarity during motion-intense content, such as sports games, helping users enjoy every moment of a match. Similarly, the Active Voice Amplifier Pro feature utilizes AI to analyze and separate aspects of sound to provide optimal sound for different types of content. For instance, users can choose to minimize or enhance the background noise from a conversation — helping them catch every word without distractions.
▲ Enhanced by Samsung’s Tizen OS, the Neo QLED 8K display offers expanded connectivity between the display and a multitude of Samsung devices.
To provide opportunity for further customization, the 2024 Neo QLED 8K comes equipped with Samsung’s open-source operating system Tizen. As part of this, Daily+ enables users to adjust their content viewing experience by connecting their Samsung devices, such as Galaxy smartwatches, Galaxy Buds, Galaxy smartphones and more, to their display. As such, users can view exercise data from their Galaxy Watch while working out and mirror video calls from their smartphone conveniently on their TV.
▲ For a seamless appearance in any interior, the Infinity Air Stand features a minimalistic design that blends into the space.
Samsung also displayed its Infinity Air Design of the 2024 Neo QLED 8K that boasts a slim profile. Mounted on the Infinity Air Stand, the display appeared to be floating above ground. With this seamless and simple design, viewers can stay focused on the content without being distracted by clunky stands or display setups.
A High-Definition MICRO LED Display Built for Every Consumer
Aside from the Neo QLED 8K display, Samsung showcased its line of MICRO LED displays, including the ultra-customizable, modular Transparent MICRO LED.
▲ The new 140-inch MICRO LED screen captivated viewers with its crystal-clear picture quality and high resolution.
Upon entering the space, visitors can experience the overwhelming sense of realism created by the 140-inch ultra-large MICRO LED display. Since the screen is bezel-less and modular, the size, resolution and ratio can be freely scaled and adjusted according to user preferences. Additionally, the new line of 2024 MICRO LED displays come in a new 140-inch size option, giving consumers another option in line with the trend of large screens.
▲ Samsung provided attendees with an in-depth look at the meticulous development process for the MICRO LED technology.
To give visitors a glimpse of the artistry and ingenuity behind MICRO LED technology, the Screen Experience Zone displayed the MICRO LED Craftsmanship Wall — representing the countless hours of work needed to develop the screen.
▲ Attendees learned about the groundbreaking technology used in the Transparent MICRO LED, a display characterized by its eye-catching, glass-like appearance.
▲ Spanning across the back wall of the zone, the Transparent MICRO LED was the main highlight for many guests at the event.
Additionally, Samsung showed off its Transparent MICRO LED screens, which feature a strikingly clear design that mirrors that of glass.
Expanding Home Possibilities With IoT Tech
A curious object that caught the attention of many attendees was Ballie, Samsung’s smart home companion that wandered around a corner of the booth freely. First introduced at CES 2020, Ballie’s functionality has been upgraded to better meet users’ needs. As it can autonomously navigate users’ homes, Ballie acts as a smart personal assistant, monitoring the home and performing a multitude of tasks efficiently.
▲ Attendees eagerly watched the demonstration of the upgraded Ballie, which acts as a personal companion at home.
With its upgraded functionality, Ballie can interact with and control IoT home devices to create the perfect home environment. To help users start their day, Ballie can open the curtains according to a user’s preferred wake-up time. When preparing for the day ahead, Ballie can project a variety of content — such as daily news or weather conditions — on the floor or wall. Additionally, Ballie can monitor pets and family members when a user is away from home, automatically alerting them in the event of an emergency.
▲ Ballie can autonomously navigate around the house and perform a variety of useful tasks, helping make users’ lives more convenient.
▲ The SmartThings Hub provides users with a variety of information regarding their home, daily schedule and more.
Additionally, using the new Now+ SmartThings Hub function, users can monitor their home on their TV even when they’re not viewing content. If movement is detected, the Now+ Widget automatically appears on the screen, providing summaries on home energy usage, weather conditions, home information and more. When watching content, users can easily toggle the setting off from the quick menu to not be disturbed.
Immersion Taken to the Next Level
Samsung displayed a plethora of its other innovative technologies that redefine home entertainment experiences at the Samsung First Look event. This included The Premiere 8K, the world’s first wireless 8K projector that extends up to 150 inches, and the Music Frame, a smart frame-shaped speaker that fits any interior. Attendees also viewed how Samsung is driving innovation within the gaming realm with the Gaming Hub and the line of products created with Performance Designed Products (PDP), helping users enjoy games more and taking gaming experiences to the next level.
▲ The Premiere 8K (on left) and Music Frame were unveiled at the Samsung First Look event before the start of CES.
Displaying its industry-leading expertise through a multitude of products, Samsung ushered in a new era of viewing experiences built on the latest technologies.
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