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By Samsung Newsroom
Samsung Art Store is a subscription service that enables owners of The Frame to continuously transform any space with over 2,500 pieces of digital art, including works from the most renowned artists, museums and industry tastemakers. It brings the experience of an art gallery directly into the home in a 4K frame that is a TV when on, and an art display when it’s off.
Samsung Art Store is designed to effortlessly accentuate home décor, serving as a premium versatile art display. Users can transform their private spaces to reflect changing styles, displaying from renowned classic masterpieces, remarkable contemporary artworks to professionally curated collections selected by the Samsung Art Store curator to match any aesthetic.
See how Samsung Art Store gives the ease and flexibility to enhance any space for every occasion in the infographic below.
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By Samsung Newsroom
Samsung Electronics today announced the launch of its latest innovations in home entertainment, The Premiere 9 and The Premiere 7. These ultra-short throw projectors, designed to deliver an unparalleled viewing experience, transform any living space into a premium home cinema with stunning 4K resolution, immersive audio and other advanced features.
“The Premiere lineup is set to redefine the premium home cinema experience by combining our advanced laser technology with cutting-edge, user-friendly features that offer stunning picture quality and immersive sound,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “As we continue to innovate, we envision a future where our products transform everyday living spaces into immersive entertainment hubs, setting new standards for home entertainment.”
Unmatched Picture and Sound Quality
Samsung’s newest entries in The Premiere lineup meet the growing demand for high-quality entertainment solutions, using cutting-edge laser technology to bring the cinema experience directly to homes. The Premiere 9 features triple laser technology for enhanced color accuracy and brightness, while both models offer ultra-short throw capabilities and vibrant 4K resolution on screens up to 130 inches.1
The Premiere’s vibrant 4K resolution and exceptional color accuracy bring every scene to life. The Premiere 9 and The Premiere 7 projectors provide color gamut coverage of 154% and 100% of the DCI-P3 standard,2 respectively, while both models support HDR10+, ensuring clear and vivid images — even in bright environments. With a maximum brightness of 3,450 ISO lumens3 for The Premiere 9 and 2,500 ISO lumens for The Premiere 7, these projectors both deliver sharp and dynamic visuals.4
To further enhance picture quality, The Premiere projectors are equipped with innovative AI picture enhancements, including AI Upscaling and Vision Booster. AI Upscaling ensures that content is displayed in stunning 4K resolution, regardless of its original quality, while Vision Booster automatically adjusts brightness and contrast in various lighting conditions for optimal picture quality.
The built-in speakers with Dolby Atmos technology in both models provide powerful and immersive audio, creating a true home theater experience without the need for additional sound equipment. The Premiere 9 features 40W 2.2.2 channel up-firing speakers, while The Premiere 7 includes 30W 2.2ch speakers for an expansive dome of sound.
Samsung Tizen OS Home Brings Streaming and Gaming, Along With Broad Connectivity
The new Premiere projectors come with Samsung Tizen OS Home, offering access to a wide range of streaming services, including Samsung TV Plus, Netflix, YouTube, Amazon Prime Video and more. This extensive selection ensures that users can enjoy their favorite movies, TV shows, providing a comprehensive entertainment experience at the click of a button.
For gaming enthusiasts, the Samsung Gaming Hub5 offers a seamless gaming experience. Users can enjoy games without the need for a console, accessing a wide choice of cloud-based games directly through the projector.
For those who want to create a tailor-made interior, Custom Ambient offers personalized home decorations by projecting various widgets onto the living space. Users can combine photos, videos and widgets freely via the SmartThings app on their mobile phones.
Even when not being used as a fully cinematic projector, The Premiere ensures convenience and entertainment for all consumers as a Smart speaker with hands-free voice control and a variety of music applications.
The new Premiere projectors also enhance connectivity, providing a seamless and integrated entertainment experience. Users can effortlessly share content from their smartphones to the big screen with Tap View and Mirroring, while embedded voice assistant support allows easy control of the projector and other connected devices with simple voice commands. Additionally, Samsung’s SmartThings integration enables users to manage smart home devices such as lights, thermostats and security systems from the projector, thereby creating a fully integrated home environment.
A Design Fit for Any Home Environment
The Premiere projectors feature a minimalist, warm white design with rounded edges and a premium fabric finish from Kvadrat, a Danish textile design company that seamlessly blends in with any home decor. The compact size and easy installation make the projectors an ideal fit for any room, maximizing both functionality and aesthetic appeal.
Setting up any model of The Premiere is simple — users merely need to plug in the projector and connect to a wireless network. Ultra-short throw capabilities eliminate the need for complex installations, allowing users to enjoy large-screen projections with minimal effort.
The new Premiere 9 and Premiere 7 projectors are now available for purchase at Samsung’s official online store and select retail locations in the United States, Canada and China. The rollout will continue in other regions later this year. For more information, please visit Samsung.com.
1 The Premiere 7 provides 4K high resolution on screens up to 120 inches.
2 DCI-P3, known as Digital Cinema Initiatives – Protocol 3, is a color space commonly used in digital cinema and is the color standard for the film industry.
3 ISO lumens is the brightness level based on the International Organization for Standardization (ISO) standards.
4 The brightness levels for The Premiere 9 (3,450 ISO lumens) and The Premiere 7 (2,500 ISO lumens) reflect approximate increases of 23% and 14% over previous models (2,800 ANSI lumens and 2,200 ISO lumens). Actual performance may vary based on usage conditions.
5 Available games and content may vary by country and model and are subject to change without notice. Certain games require a separate controller. Internet connection and subscription may be required. Requires a Samsung account.
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By Samsung Newsroom
“It’s all about making colors truer to the vision of video game creators”
– Bill Mandel, VP, Samsung Research America
HDR (high dynamic range) technology has been revolutionizing visual quality in movies and TV shows for several years. Now, with Samsung championing HDR10+ GAMING, the same visual transformation is making its way to the video game industry. It’s beneficial for game makers and players alike, and truly makes it possible to get the most visual impact out of gaming’s modern graphics and realism.
Samsung Newsroom sat down with Bill Mandel, Vice President, and Steve Larson, Senior Manager at Digital Media Solutions, Samsung Research America, to discuss HDR10+ GAMING and how the technology is changing the gaming industry.
▲ Steve Larson (left), Senior Manager and Bill Mandel, VP, Digital Media Solutions, Samsung Research America
Gamers and Game Creators Deserve HDR, Too
While HDR dramatically heightened the visual experience for television and film, its application in video games has been limited. Game engines have built-in color management systems that help the connected TV or monitor know what colors to show. However, a lack of communication between screens and game engines requires users to manually calibrate their displays.
“HDR10+ GAMING establishes a direct line of communication between the screen and the game engine”
– Steve Larson, Samsung Research America
In search of a solution, SRA started to develop HDR10+ GAMING. By automatically adjusting HDR settings based on the screen’s capabilities, HDR10+ GAMING unlocks a premium visual experience through accurate color, contrast and brightness.
“HDR10+ GAMING establishes a direct line of communication between the screen and the game engine,” said Larson. “The screen can now understand what the game engine is doing, and the game engine knows what the screen can display. That produces a much better visual output.”
“It’s all about making colors truer to the vision of video game creators,” said Mandel.
Engineering a Simple Solution for the Artists
Game developers were the first to call for new technology that addressed the limitations of HDR.
“The initial need came from game developers themselves who want the games they build to look the best they possibly can,” said Mandel. “They were struggling to get colors to look the way they hoped across monitors.”
▲ Bill Mandel, VP, Digital Media Solutions, Samsung Research America, explains how HDR10+ GAMING was introduced to bring better visual experience to all gamers
“We wanted the specs we published to be simple for game developers to use, without a heavy burden,” said Larson. “Once they integrate our specs into their game engine, they can use it across any game built in that engine. This significantly simplifies adoption across the industry because it doesn’t rely on certain configurations or devices. It’s easy.”
Making It Simple for the Players
With HDR10+ GAMING, gamers no longer need to deal with dials and test patterns to calibrate their monitors.
“HDR10+ GAMING simplifies the process by automatically adjusting settings for games, just like it does for movies,” said Mandel. “This ensures gamers get the best picture quality without any hassle — just turn on the game and go.”
▲ Bill Mandel (top), VP, and Steve Larson, Senior Manager, Digital Media Solutions, Samsung Research America demonstrate how HDR10+ GAMING automatically elevates the gaming experience
Because HDR10+ GAMING works both on TVs and gaming monitors, gamers can now enjoy a consistent visual experience with immersive graphics across platforms without setting anything up. This standard is especially important as today’s gamers expect photorealistic graphics in gaming today.
“When activated, your device automatically identifies that HDR10+ GAMING is an available option in any compatible game and takes advantage of it,” said Larson. “There’s no need to navigate a hidden menu or adjust settings.”
Lowering the Threshold for the Gaming Industry
For game developers, one major advantage of HDR10+ GAMING is that it is free to implement. With the right application programming interface (APIs), they can integrate HDR10+ GAMING into their existing game engines without any specialized training.
“It’s simple. Once developers integrate our specs into their game engine, they can use it across any game built in that engine”
– Steve Larson, Samsung Research America
Putting these standards into action, Samsung partnered with NEXON in September 2023 to launch the world’s first HDR10+ GAMING title, “The First Descendant.”
At Summer Game Fest this past June, the company showcased its latest Odyssey OLED gaming monitors with HDR10+ GAMING capabilities. The combination of HDR10+ GAMING and Samsung’s Odyssey OLED gaming monitors demonstrates how advanced display technology can elevate the gaming experience in video games like “Red Dead Redemption 2.”
Moreover, Samsung has worked with partners such as CD PROJEKT RED on “Cyberpunk 2077” — bringing the game’s fictitious Night City, California, to life like never before. The copy was a great hit, selling over 25,000,000 copies worldwide.
“We designed the system to be incredibly simple to implement,” said Larson. “In fact, CD PROJEKT RED told us that they knew HDR10+ GAMING was something they wanted to use. They were impressed with how fast and easy it was to implement. Their team was actually able to get it up and running in about half a day.”
“This is a free license technology. We’ll see a lot more games and platforms adopting the technology”
– Bill Mandel, VP, Samsung Research America
A Radiant Future Ahead for HDR10+ GAMING
Samsung is looking to expand HDR10+ GAMING to include additional game engines, particularly those that are more niche. The company is already working with major studios and developers to add into their proprietary engines and some of the more widely adopted ones.
“Through collaborations with game companies, we will expand the HDR10+ GAMING ecosystem — ensuring broader adoption and richer gaming experiences,” said Mandel.
This wide network will provide game developers with a versatile and powerful set of tools to create visually stunning games more efficiently.
▲Steve Larson (left), Senior Manager, and Bill Mandel, VP, Digital Media Solutions, Samsung Research America
“As this is a free license technology, we’ll see a lot more games and platforms adopting the technology,” Mandel continued. “For consumers, it means a consistent and immersive gaming experience across a range of devices — with minimal setup and maximum visual impact.”
Mandel and Larson anticipate a notable increase in the number of developers, games and users leveraging HDR10+ GAMING soon.
“Expect big things to come!” said Mandel.
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[Interview] A Journey Into the Colorful World of Open Impressionism: Erin Hanson x Samsung Art StoreBy Samsung Newsroom
“I know my pieces are influencing AI models and millions of digital paintings. While I’m not sure where this trend will lead, I do know that original art created by humans will always be the basis of any technology in the future.”
– Erin Hanson, painter
Erin Hanson’s artistic journey is as vivid as the landscapes she paints. Drawing from the dramatic hues of Red Rock Canyon in Nevada and the Pacific coast, Hanson uses bold colors and textured brushstrokes in her signature style of “Open Impressionism.”
Through Samsung’s long-standing partnership with Saatchi Art, customers can access her unique works and access her colorful world on Samsung Art Store. Samsung Newsroom sat down with Hanson to discuss the scenery that inspires her and hear how technology is blurring boundaries in the art world by merging the physical with the digital.
▲ Erin Hanson
Letting Creativity Bloom
Q: Tell us a bit about your artistic journey. When did you begin painting?
For as long as I can remember, I’ve always wanted to be an artist. I started with oil paintings when I was 8 years old and explored other mediums — but I was always drawn back to oils since that’s what the masters painted in. When I hold a brush full of buttery paint and breathe in the smell of oils, I feel directly connected to the great painters of the past.
Q: Please tell us more about Open Impressionism.
People kept telling me that my paintings were distinctive and instantly recognizable, so I formed the term Open Impressionism after I had crafted about 400 paintings in this unique style. My focus is on color, light and the feeling of being surrounded by beauty in the outdoors. I call my style “open” because my inspiration comes from open-air landscapes. I use the impasto technique and keep my impressionistic paintings highly textured without smearing or blending colors. Through decisive brushstrokes, I let the underpainting peek out to give my works the appearance of stained glass or a mosaic.
▲ Dawning Saguaro (2021)
Q: Your paintings often feature stunning natural landscapes. What are your favorite locations? How have they influenced your creative process?
My first muses were the rocky landscapes of Nevada and southern Utah — the saturated colors of the scenic desert gave me endless subject matter whenever I went rock climbing at Red Rock Canyon. I’ve now explored many national parks and monuments including Zion, Bryce Canyon, Arches, Monument Valley, the Grand Canyon and Canyon de Chelly.
When I moved back to California, I started exploring Carmel and Mendocino on the Pacific coast. I fell in love with painting the vineyards, oak trees and rolling hills of California’s wine country. Yosemite and Lake Tahoe always draw me in with their dramatic colors and seasons.
“When I hold a brush full of buttery paint and breathe in the smell of oils, I feel directly connected to the great painters of the past.”
Framing Nature’s Beauty
Q: Your painting “Coastal Poppies II” is a favorite among users of The Frame. How did you translate this captivating piece for a digital platform?
“Coastal Poppies II” is inspired by one of my favorite coastal views in California, near Heart Castle and Big Sur. The painting brings me back to a time when the poppies were in full bloom, and I was standing alongside Highway 1 on the edge of the Pacific Coast — looking down into the rich aquamarine water with the salty ocean air blowing into my face. The contrast in colors and textures was so breathtaking that I completed four paintings in this series. The most recent was “Coastal Poppies IV” in 2022.
▲ Coastal Poppies II (2020)
“I formed the term Open Impressionism after I had crafted about 400 paintings in this unique style. My focus is on color, light and the feeling of being surrounded by beauty in the outdoors. I’ve [now] painted more than 3,000 oil pieces in [this] style”
Q: Can you share how you feel about your work being displayed on The Frame?
I like The Frame because the art is displayed on a wall, right where a real painting would hang. My fans and collectors can experience the brushstrokes and rhythms of texture within the painting which can be difficult to see on smaller displays.
I am also amazed at how well the Frame recreates the vibrant colors of my artwork. My impressionist paintings are all about color, and I love how the Frame captures the colors so accurately!
*Editor’s note: In 2024, The Frame became the first in the industry to earn the Pantone® Validated ArtfulColor certification. The Matte Display also minimizes light reflection to help viewers admire art under overhead room lights or even daylight.
Q: Out of all your pieces that users can display on The Frame, which are your top three picks?
My favorites are “Coastal Poppies II,” “Apple Blossoms” and “Cherry Blossoms.”
▲ Apple Blossoms (2023)
“Apple Blossoms” was inspired by a 30-year-old apple tree on my property. Since I moved up to the Willamette Valley in the Oregon wine country, I’ve been attracted to the four seasons in the Northwest.
▲ Cherry Blossom (2023)
“Cherry Blossom” captures a grove of blooming cherry trees near my gallery in McMinnville, Oregon. With pink cherry blossoms against a perfect blue sky, the painting is truly a harbinger of spring.
Q: “Apple Blossoms” will be part of Samsung Art Store’s April curated collection, “Spring in Bloom.” What can users expect?
The “Spring in Bloom” collection will capture everything there is to love about springtime. I live in Oregon, where spring arrives after a long, cold and wet winter. It feels like that moment in “The Wizard of Oz” when the world turns to technicolor — almost like someone flipped a switch one night, and the world is suddenly full of daffodils, mustard fields and flowering plum and cherry trees. I hope users get to experience that same kind of wonder and magic when they see this collection.
“My dream is to create an immersive Erin Hanson experience where people can step right into my paintings [in a digital environment] and be surrounded by moving pictures of my artwork”
Embracing Immersive Art Through Technology
Q: Can you share more about what drew you to work with Saatchi Art, a longtime partner of the Art Store?
Beyond showing its works on The Frame, Saatchi Art is the best online hub for showcasing original artwork. The art collection is well-curated, with, and there is an amazing variety of styles and mediums. The fact that there is something for everyone makes it a great way for collectors to find new artwork, again and again. I have been selling my work through Saatchi Art for over a decade now. The Saatchi team is always helpful and easy to work with.
Q: Traditional art galleries allow viewers to experience paintings in person and fully appreciate the texture, brushstrokes and scale. How do you think digital formats impact the way people engage with art?
I’ve painted more than 3,000 oil pieces in my Open Impressionism style — and truthfully, I struggled to find ways to share my work with fans and collectors. Although I have several coffee table books and many paper prints, the best way to share my collections is through digital formats.
For digital formats, we typically look for compositions that work well on a long, horizontal layout. To obtain such high-resolution images of my paintings, we use a large scanner in my gallery that takes up the entire room. The scanner photographs the paintings from above using five different light angles, so we can control the amount of shadow that is visible in the final images. This variation gives the illusion of three dimensions, so you can almost reach out and feel the brushstrokes.
In addition, we map my oil paintings to produce high-resolution, three-dimensional textured prints. They’re so lifelike that most people can’t tell the difference between the replica and the original.
My dream is to create an immersive Erin Hanson experience where people can step right into my paintings and be surrounded by moving pictures of my artwork. In a digital environment like this, visitors can appreciate a larger quantity of art than the dozen or so pieces they might see hanging in a gallery or festival setting.
Q: Do you see technology playing an increasingly significant role in the art world? If so, how do you anticipate this trend to unfold in the years to come?
I am sure technical innovators will continue to find new ways to create and share artwork. For example, bigger The Frame TVs would allow art lovers to display even larger works of art on their walls. I know my pieces are influencing AI models and millions of digital paintings. While I’m not sure where this trend will lead, I do know that original art created by humans will always be the basis of any technology in the future. A computer may be able to alter and combine different paintings to create a new piece, but the original images were all created by individual artists who viewed the world in their own distinct ways.
Q: Can you tell us about any upcoming projects?
This year, I am traveling to France to follow in the footsteps of the impressionists and visit all the famously painted locations in Paris, following the Seine to Arles and Le Havre in southern France. I will be visiting the windowsill where Van Gogh sat and painted “Starry Night” and exploring the gardens that Monet so famously painted. This has been a dream of mine for several years, and it is finally coming true. Afterward, I plan to create a collection of French-inspired works in homage to the 150th anniversary of the first impressionist exhibition.
The works from this collection, “Reflections of the Seine,” will be released in September. You can read more here: erinhanson.com/Event/ReflectionsoftheSeine.
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By Samsung Newsroom
Samsung Art Store is today welcoming the arrival of 12 of Jean-Michel Basquiat’s most striking works, in partnership with Artestar and The Estate of Jean-Michel Basquiat. This is the first time the iconic artist’s work has been officially released for digital display, and joins works from leading museums, collections and artists around the world available from Samsung Art Store.
▲ Pez Dispenser (1984), one of Basquiat’s most recognizable artworks, displayed on The Frame
Samsung Art Store is a subscription service that enables owners of The Frame to continuously transform any space with over 2,500 pieces of digital art, including works from the most renowned artists, museums and industry tastemakers.
Jean-Michel Basquiat was a beacon of innovation and social commentary, with his work not only featured in galleries and museums worldwide, but also igniting a powerful conversation on cultural complexities. Artestar and The Estate of Jean-Michel Basquiat continue to honor his prolific legacy by showcasing his art and its underlying messages, striving to engage with audiences worldwide to ensure his visionary work remains accessible and influential.
“The ability to bring Basquiat’s iconic artwork directly into your home with Samsung Art Store is an exciting opportunity for global audiences to experience his work in a new and powerful way,” said David Stark, Founder and President of Artestar, the international brand licensing and consulting agency representing the Estate of Jean-Michel Basquiat. “Basquiat’s work continues to spark important conversations and encourages us to look at our worlds differently. This partnership on The Frame’s digital canvas allows his pieces to be experienced in anyone’s home, helping to share his work and honor his legacy.”
The new collection features unique pieces from throughout Basquiat’s career. Among the works available to Art Store subscribers are Bird on Money (1982), a stunning tribute to Charlie Parker. Also included is Boy and Dog in a Johnnypump (1982), King Zulu (1986), which offers a large color block of blue in his more refined late style; and a dual portrait with Andy Warhol, Dos Cabezas (1982), which like many of his works pulls inspiration from his Puerto Rican heritage.
This body of work was curated specifically for Samsung Art Store, adapted for a 16×9 format and were chosen based on their ability to be reproduced accurately, in keeping with Basquiat’s legacy.
Jean-Michel Basquiat emerged as one of the most significant artists of the 20th century, his work rich with themes of heritage, identity and the human experience. Beginning his career as a graffiti artist in New York City under the pseudonym SAMO, Basquiat later transitioned to canvas to express his unique blend of symbolic, abstract and figurative styles. His art, characterized by intense colors, dynamic figures and cryptic texts, delves into topics such as societal power structures, racial inequality and the quest for identity. Basquiat’s impact was monumental, leaving a lasting legacy in the art world that explores social issues through his interest in pop culture and his own deeply refined neo-expressionist style.
▲ Mitchell Crew (1983), shown on The Frame via Samsung Art Store
Since its founding in 2019, Samsung Art Store has been committed to bringing art from the world’s most renowned museums and important artists into homes across the world. The addition of the Basquiat collection significantly broadens the range of contemporary American artists whose works are now globally accessible for display.
“Jean-Michel Basquiat’s work stands completely alone in the history of contemporary art, which is why it was essential that some of his most brilliant pieces were represented in Samsung Art Store,” said Daria Greene, Global Curator at Samsung Art Store. “Basquiat’s preeminent place in our culture and unique message to the world is as necessary today as it ever was, and we’re so proud to help share that message and expand on his legacy.”
Basquiat’s work has been celebrated with numerous retrospectives and is held in prestigious collections globally, including those of the Museum of Modern Art, New York; The Metropolitan Museum of Art, New York; The Whitney Museum of American Art, New York; The Menil Collection, Houston; and the Museum of Contemporary Art, Los Angeles. His work continues to inspire new generations, embodying a bridge between street art and high art and challenging societal norms.
Explore Thousands of Works From Artists and Institutions Around the World
Alongside these new Basquiat pieces, viewers can explore thousands of additional artworks from masters such as Dalí and Van Gogh in Samsung Art Store,1 available for instant display on The Frame. Additionally, in Samsung’s Art Store you will find work from major global institutions including The Metropolitan Museum of Art, Tate Collection, the National Palace Museum in Taiwan, the Prado Museum in Madrid and the Belvedere Museum in Vienna.
Samsung also recently refreshed The Frame line-up, with the new series now available for purchase. The 2024 line-up offers Pantone Art Validated Colors, so that every piece of art appears even more realistic, plus new Samsung Art Store – Streams, a complimentary set of regularly curated artworks sampled from Samsung Art Store. The Frame is even more energy efficient when in Art Mode, automatically adjusting the refresh rate so you can enjoy high-quality art, while conserving energy.2
ABOUT JEAN-MICHEL BASQUIAT
Jean-Michel Basquiat is one of the best-known artists of his generation and is widely considered one of the most important artists of the 20th century. His career in art spanned the last 1970s through the 1980s until his death in 1988 at the age of 27. Basquiat’s works are edgy and raw, and through a bold sense of color and composition, he maintains a fine balance between seemingly contradictory forces such as control and spontaneity, menace and wit, urban imagery, and primitivism.
ABOUT ARTESTAR
This partnership was done in collaboration with Artestar, a global licensing agency and creative consultancy representing high-profile artists, photographers, designers and creatives. Artestar connects brands with artists — curating and managing some of the world’s most recognizable creative collaborations. Learn more at artestar.com.
1 A single user subscription for Art Store costs $4.99/month or $49.90/year.
2 This feature applies to the 55’’ display and above.
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