Report

Samsung Electronics has once again demonstrated its dominance in the global TV market, marking an unprecedented 18-year streak at the forefront of the industry.
 
Market research firm Omdia reported that Samsung has achieved a 30.1% share of the global TV market in 2023, reinforcing its status as the industry leader since 2006. This success is largely due to the company’s strategic focus on premium and large-screen TV categories, driven by its cutting-edge QLED and OLED models.
 
Since its launch in 2017, Samsung’s QLED TV lineup, including the latest Neo QLED models, has surpassed cumulative sales of 40 million units. In 2023 alone, the QLED lineup achieved sales of 8.31million units.
 
▲ Samsung is ranked No. 1 global TV brand for 18th consecutive year
 
Samsung asserted notable leadership in the premium TV sector – specifically for TVs over 75 inches and priced above $2,500. The company has recorded an impressive 60.5% market share in terms of sales for TVs priced over $2,500, while also maintaining a lead with 33.9% sales share for TVs over 75 inches. In addition, thanks to robust sales of 98-inch models, TVs over the 90 inches have maintained the lead with a 30.4% market share.
 
Building on its success in the ultra-large and high-end TV market, Samsung has also made significant strides in the OLED sector. The company’s OLED TV lineup recorded 1.01 million units sold in 2023, capturing a market share of 22.7%. With the expanded OLED lineup in 2024, Samsung’s market share in the OLED sector is projected to surge in 2024.
 
“We are proud to be recognized as the market leader in the global TV sector for 18 consecutive years, a testament to the enduring trust and loyalty our customers place in Samsung,” stated SW Yong, President and Head of Visual Display Business at Samsung Electronics. “We are deeply committed to advancing the industry, moving beyond exceptional picture quality to offer more meaningful and valuable experiences.”
 
At CES 2024, Samsung Electronics unveiled the groundbreaking NQ8 AI Gen3 processor, heralding the start of the AI Screen Era. The advancement in state-of-the-art chipsets and capabilities is set to redefine the smart TV domain, integrating sophisticated AI powered by Tizen OS to establish AI screens as center of the smart home innovation.
 
2024 is shaping up to be another year of significant innovation for Samsung. With advancements in processors and cutting-edge AI features, Samsung is on course to further transform home entertainment and set new benchmarks in the TV industry.
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Samsung is the king of the foldable smartphone business right now because there’s really nobody else to challenge it. Most of the exciting Galaxy Z Fold competitors out there are restricted to China. And Apple isn’t making a foldable iPhone yet. But the lack of competition won’t stop Samsung’s innovating in the space. The new Flex Hybrid screen that folds and rolls/slides into a large 12.4-inch tablet is proof of that.
Announced ahead of CES 2023, the Flex Hybrid display folds out just like the Galaxy Z Fold smartphones. The main screen sits inside, and the device becomes a 10.5-inch tablet with a 4:3 aspect ratio.
But this is where things get interesting. The right side of the Flex Hybrid screen slides or rolls to the right. The display diagonal extends all the way to 12.4 inches, as the device becomes a large tablet with a 16:10 aspect ratio display.
Samsung Flex Hybrid display folds and slides. Image source: Samsung That said, the Flex Hybrid is just a concept for now. There’s no telling when Samsung will make a commercial device like the one in the image above. And we might not necessarily want such gadgets in our hands anytime soon. As exciting as these display innovations might be, the resulting device appears to be rather bulky and not that great looking.
Moreover, with so many moving parts in play, the Flex Hybrid display is a drop away from permanent damage.
Still, we need companies like Samsung to showcase what they can create right now. That’s the only way to advance the tech we need for the foldable devices of the future.
Samsung Flex Slidable Duet display. Image source: Samsung The Flex Hybrid isn’t the only new Samsung screen at CES 2023 with a slidable section. Samsung showed a 17-inch slidable screen at Intel Innovation 2022, and the display will now appear at CES.
Samsung has two concepts in place. The Flex Slidable Solo expands the screen in one direction. The Flex Slidable Duet lets you slide both sides into something larger. The screen measures 13- to 14-inch before you extend it. It becomes a 17.3-inch tablet/laptop when you slide out the sides.
Like the Flex Hybrid, durability remains the primary concern with these slidable screens. And, again, there’s no telling if we’ll see them in commercial devices anytime soon.
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