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Samsung Electronics announced today a new partnership with LIFE Picture Collection to expand the dynamic collection of art it offers consumers through its award-winning Lifestyle TV, The Frame.
 
LIFE Picture Collection is a visual archive of the 20th century, capturing more than 10 million photographs of historically significant figures and moments in time. Samsung Art Store has carefully curated 20 photographs from the collection, which will be available globally to owners1 of The Frame starting July 28. Samsung Art Store users will be able to experience history through stunning pictures, with subjects ranging from West Coast California surfers to Pablo Picasso and more.
 
“The Frame’s catalogue of art has grown immensely since it launched in 2017, and it has diversified greatly since then as well,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics. “It is important for us to be constantly seeking out new partners to bring customers a larger selection of high-quality artwork, and LIFE Picture Collection partnership is a momentous one. History is recorded in these photographs, and now consumers can exhibit them with the click of a button, without ever setting foot in a gallery or museum.”
 
Through partnerships like this, Samsung aims to make art more attainable to all, allowing for unique expression of taste and access to some of the most famous artworks in the world. Collaborating with LIFE Picture Collection brings a new selection of historically significant pieces to the already considerable library of paintings, graphic design and photography on Samsung Art Store. Samsung Art Store plans to introduce more photographs from LIFE’s iconic photo archive to make more of the collection accessible to the subscribers.
 
Designed to be a TV when it’s on and art when it’s off, The Frame is an innovative digital canvas that displays art from around the world in QLED picture quality. With Matte Display adopted in 2022 The Frame, consumers can enjoy beautiful works of art with drastically reduced light reflections so they can see what’s on the screen clearly. Iconic institutions, art collectives and independent artists alike have all contributed to Samsung Art Store’s ever-expanding selection, hosting more than 2,000 works of art that are suitable for every person’s unique taste.
 
With a 2-month complimentary Samsung Art Store subscription with 2022 The Frame, consumers can now display a piece of history in their own home straight out of the box.
 
For more information on The Frame, please visit Samsung.com.
 
 
1 Samsung Art Store subscription is required.
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Since it opened in 2004, the Leeum Museum of Art has earned a reputation as a cultural space where traditional, modern and international artworks that span a range of eras and styles are brought together. After the pandemic required it to close for nineteen months, the renovated museum has now reopened with new exhibits that include advanced technological displays which provide enhanced viewing of its expansive collection.
 
As technology continues to enter the art world in ways that haven’t been seen before, the display and creation of digital art are becoming increasingly common. Amid this climate, Samsung Electronics has partnered with the Leeum Museum of Art to promote the convergence of art and technology and allow people to experience 5,000 years of history with a curated collection in the Art Store on The Frame.
 
Samsung Newsroom reached out to Kwang-bae Lee, a curator at the Leeum Museum of Art, to get the inside scoop on the museum’s reopening, its collections and its collaboration with Samsung.
 
 
Transcending Time and Space With Artworks That Span Eras and Styles
▲ Exterior view of the Leeum Museum of Art
 
The Samsung Foundation of Culture established the Leeum Museum of Art in Hannam-dong, Seoul, Korea in 2004 in order to preserve its cultural assets and share them with the public. It was designed by acclaimed architects, Mario Botta, Jean Nouvel and Rem Koolhaas, and is highly regarded for its architectural value and harmonious design which blends with nature. With its unfailing dedication to holding exhibitions and showcasing its expansive collection, the museum now has one of the most broadly representative and varied collections in South Korea. Today, the Leeum is known as an open museum where various artistic styles, from traditional Korean art to vibrant and modern contemporary pieces from both Korea and abroad, can coexist. The museum has also been utilizing digital technology in its exhibits for the past ten years with this technology allowing, old artworks to be displayed in new and exciting ways. In this way, the Leeum seeks to head toward the future while not forgetting about the past. The museum is currently using a variety of state-of-the-art devices for both exhibition and education purposes.
 
▲ The interior of the Leeum Museum of Art
 
During the renovation period, the Leeum launched new permanent exhibits featuring both traditional and modern artworks. It also revived a special exhibition entitled “Human, 7 questions”, which is designed to offer visitors a chance to reflect on humanity as the source of art and contemplate the meaning of human existence during times of crisis. It has also installed a massive Media Wall in its lobby, allowing users to appreciate the artwork of Jennifer Steinkamp upon entering the museum.
 
“Following the Leeum’s reopening, people seem to be paying special attention to the new collections and special exhibitions we have opened,” said Lee. “I am excited to have visitors come in and see the new and improved space for themselves as they enjoy the full experience the renovated museum offers.”
 
 
Samsung and Leeum Usher in a New Era of Digital Art
The partnership between Samsung Electronics and the Leeum is also playing an important role in the ongoing unification of art and technology. Thanks to the fact that works curated by the museum are included on The Frame, users can now view them not just outside of the museum, but across the world. As Korean culture continues to grow more popular and expand into new countries, the introduction of this collection on the Art Store opens new opportunities for users around the world to experience the beauty of Korean traditional art.
 
▲ Lidded Bowl (National Treasure), 11th-12th century (Goryeo Dynasty)
 
Curators spent a great amount of time and effort selecting a collection that shines a light on the artistry and aesthetic of Korean art for display on The Frame. Because of this, viewers can now enjoy beautiful patterns on metal, subtly colored pottery and vibrant paintings from the comfort of their homes.
 
“Technology allows visitors to appreciate finer details in an artwork – whether it is a picture, a text, or a voice – that they may not have noticed before,” Lee said. “As technologies continue developing, our appreciation and understanding of art will expand beyond what we could ever have imagined.”
 
▲ Daoist Immortals, Kim Hong Do, 1776 (Joseon Dynasty)
 
Samsung Electronics and Leeum have been cooperating on using technology to promote art since the museum opened in 2004. Beyond digital art displays, this partnership has also demonstrated how digital archives can play an important role in preserving historical legacies.
 
“In this era, when we have access to abundance of masterpieces, the best of art and technology have to come together to complement one another,” Lee commented. “We hope our collaboration with Samsung will eventually come to be regarded as a masterpiece in and of itself.”
 
The collection of artworks curated by the Leeum is available in the Art Store on The Frame today.
 
Check out some of the Leeum’s top picks for The Frame below.
 

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From the sleek Bordeaux LCD TV launched in 2006 to the very latest Neo QLED 8K lineup released this year, Samsung Electronics’ design philosophy has been focused on purpose-led and user-centered design that has been able to meet the needs of consumers around the world.
 
By applying minimalistic design thinking and principles to focus just on the core elements of the user experience, Samsung has been showcasing TV designs that seamlessly blend and connect with the screen’s surroundings while taking ever-changing lifestyles, viewing habits and environments into consideration since 2006.
 
As Samsung commemorates its 15th consecutive year of global market leadership across the TV industry,1 check out the infographic below to see how the company has been leading industry innovation and design and providing the most optimized viewing experiences to users for the past 15 years.
 

 
 
1 January 2021 data released by market research firm Omdia
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Sound is a key factor in any truly immersive multimedia experience. As interest in big-screen and high definition TVs continues to grow, more users are seeking first-class audio technologies to match this screen quality. Accordingly, attention has turned to soundbars due to their ability to provide revolutionary audio experiences.
 
Since introducing their very first soundbar at the Consumer Electronics Show (CES) in 2008, Samsung Electronics has continued to release soundbar solutions packed with innovative technologies so that users can enjoy truly immersive TV experiences.
 
Take a look at the infographic below to learn more about the history of Samsung’s leading soundbars and to find out how they have been charting new territories in audio quality since 2008.
 

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