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Samsung Electronics took part in Gamescom 2024, the world’s largest event for computer and video games, with an 800-square-meter booth highlighting unrivaled immersive experiences, cutting-edge technology and exciting gaming partnerships. Fans crowded Samsung’s exhibit throughout the event to experience the latest innovations and play their favorite games. The magical glasses-free 3D gaming experience, via Odyssey 3D monitor, caught the attention of gamers and media alike.
 
 ▲ Visitors try out the magical glasses-free Odyssey 3D monitor at Gamescom 2024.
 
Held from August 20-25 in Cologne, Germany, Gamescom 2024 spanned an impressive 230,000 square meters. Over 1,400 companies from showcased their latest games and technology to more than 335,000 fans from around 120 countries at the annual gaming conference. Offering something for everyone, Samsung’s booth became a must-visit attraction at Gamescom 2024.
 
▲ A cosplayer strikes a pose at Samsung’s booth at Gamescom 2024, where the company welcomed visitors to enjoy the latest innovations in gaming technology.
 
 
A Magical Glasses-Free 3D Gaming Experience
The booth centered around Samsung’s newest Odyssey 3D monitor — a glasses-free display delivering a 3D experience unlike anything currently available on the market.
 
While preparing for Gamescom 2024, Samsung determined that the optimal distance to experience 3D gaming on the Odyssey 3D was about 60 cm (approximately 2 feet). Monitors at the booth were positioned from this distance, allowing fans to experience Eye Tracking and View Mapping technology that projects 3D graphics with astounding picture quality.
 
With these advancements, Samsung continues to build on its legacy of excellence and innovation by reshaping the gaming landscape and transforming how people interact with their favorite titles. The technology left a lasting impression on Gamescom 2024 attendees. “The 3D graphics made it look like I could reach out and touch the world in the game,” said one visitor. “Everything felt so much more real.”
 
▲ Partnering with KRAFTON’s inZOI, Samsung invited visitors to preview the game as well as the Odyssey 3D monitor — before the release of either product.
 
The next generation of photo-realistic games is becoming even more lifelike with Samsung’s 3D technology. Thanks to a special partnership between KRAFTON and Samsung, fans could play KRAFTON’s life simulation game inZOI in stunning 3D at Samsung’s booth —the title is scheduled for release later this year.
 
▲ (From left) Donghwa Lim, Enterprise R&D Lab, and Sukho Song, Product Innovation Lab, Visual Display Business, Samsung Electronics pose for a photo in front of the Odyssey 3D monitor station.
 
“Gamescom is where passionate gamers come together,” said Donghwa Lim, Enterprise R&D Lab, Visual Display Business at Samsung Electronics, who oversees the Odyssey 3D’s hardware development. “We had a great opportunity to see how the 3D monitor we developed can captivate people’s attention and exceed their gaming expectations.”
 
“I was pleased to see people enjoying games on the 3D monitor at Gamescom,” added Sukho Song from Product Innovation Lab, Visual Display Business at Samsung Electronics, who specializes in 2D-to-3D transition technology. “We worked hard to develop a gaming monitor optimized for 3D to create new viewing environments and dimensions for gaming fans.”
 
 
Something for Everyone — Game Previews on the Latest Screens
▲ Odyssey Gaming Zone at Samsung’s booth at Gamescom 2024
 
Visitors to Gamescom 2024 had the chance to experience the powerful performance of the Odyssey OLED G6, Odyssey OLED G8 and Odyssey OLED G9 monitors. These displays gave new life to fan-favorite games including Genshin Impact and showcased upcoming releases such as the World of Warcraft expansion, World of Warcraft: The War Within.
 
▲ Gamers play Genshin Impact on the Odyssey OLED G8 at Samsung’s booth at Gamescom 2024.
 
The 32” Odyssey OLED G8 is the ultimate immersive OLED monitor, featuring a 4K UHD 16:9 screen that allows users to step directly into the worlds of the games they play. With a 240Hz refresh rate and 0.03ms response time, this monitor promises smoother, more responsive gameplay. At Gamescom 2024, fans could experience Genshin Impact on the Odyssey OLED G8 with unparalleled visual quality and unmatched gaming performance.
 
▲ Samsung’s booth offered visitors an early glimpse of World of Warcraft: The War Within on the Odyssey Neo G9.
 
Ahead of the eagerly awaited release of the World of Warcraft: The War Within, fans got an exclusive preview of the new content on the 49” Odyssey OLED G9 which further heightened anticipation for the game. The monitor’s dual QHD resolution 32:9 ultra-wide screen ratio brought Azeroth’s visual splendor to life, while the 240Hz refresh rate and 0.03ms response time allowed gameplay decisions to materialize almost instantaneously.
 
 
Gaming on Gaming Hub on Samsung AI TVs
▲ Visitors to Samsung’s booth at Gamescom 2024 faced off in popular sports games on Samsung’s TVs.
 
For gamers who enjoy playing on Samsung Gaming Hub or via consoles, Samsung showcased the best gaming TVs on the market at its booth. Visitors went head-to-head in today’s hottest sports games on the  75” Neo QLED 8K and 98” Neo QLED TVs. Motion Xcelerator and AI-optimized picture quality added to the excitement of the matches.
 
In addition, fans had an up-close look at the 77” OLED TV with a diverse selection of games to play. The TV’s bold contrast, vibrant colors and Game Motion Plus feature created optimal gaming visuals, whereas the 120Hz refresh rate ensured smooth and responsive gameplay.
 
▲ Samsung’s booth at Gamescom 2024 hosted live gaming events including tournaments.
 
Throughout Gamescom 2024, visitors to Samsung’s booth enjoyed watching live gaming tournaments and showcases on the stage. Contestants performed at their best with the Odyssey OLED G8 to bring the excitement of live gaming to a whole new level.
 
▲ Crowds of gamers gather at Gamescom 2024.
 
Gamescom is the ultimate convergence of gaming technology and culture. This year, Samsung demonstrated leadership in the gaming monitor industry, unveiling new technologies that redefine how people game. Samsung will continue to push the envelope to provide innovative solutions for more immersive gaming.
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Samsung Electronics unveiled its 2024 Odyssey OLED Gaming Monitor lineup,1 offering gamers a selection of five cutting-edge models: the G60SD, G80SD, G85SD, G93SD and G95SD. These monitors, ranging from 27” to 49”, are designed to meet the diverse needs of gamers.
 
All 2024 Odyssey OLED Gaming Monitors share exceptional technologies that sets a new standard for gaming visuals and performance. These monitors deliver breathtaking OLED picture quality, brilliant brightness and a wider color spectrum, ensuring every game bursts with vibrant, lifelike colors.
 
The revolutionary OLED Glare Free technology dramatically reduces screen reflections, allowing users to stay immersed in the action without distraction. Additionally, Samsung’s proprietary OLED Safeguard+2 technology prevents the screen from burn-in, ensuring consistent picture quality while the super slim metal design and Core Lighting+ further enhance the gaming ambiance, making these monitors not only functional but also stylish.
 
To help gamers find their ideal monitor, Samsung Newsroom created an infographic3 that highlights the key features and benefits of each model, aligning them with various gaming genres. Whether you’re into RPGs, sports and racing games, FPS, or versatile gaming, there’s a perfect Odyssey OLED monitor for you.
 

 
 
1 The 27″ Odyssey OLED G6 (G60SD) and 32″ Odyssey OLED G8 (G80SD) launched globally on June 4. The 34″ Odyssey OLED G8 (G85SD) and 49″ Odyssey OLED G9 (G93SD, G95SD) will begin rolling out in August, starting with North America and the United Kingdom.
2 OLED Safeguard+ is available on G80SD and G60SD models. OLED Safeguard is on G95SD, G93SD, and G85SD models.
3 Infographic features images of four models – G60SD, G80SD, G85SD, G95SD – as G93SD and G95SD feature identical designs
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Samsung Electronics today announced the unveiling of its latest gaming monitors with a particular focus on the groundbreaking Odyssey 3D, which offers glasses-free 3D viewing, at Gamescom 2024 in Cologne, Germany.
 
Gamescom 2024, held from August 21 to 25, is the world’s largest gaming exhibition and features more than 1,400 exhibitors, including hardware, software and game content producers. Samsung will showcase its high-end gaming monitors — including the new Odyssey 3D and models from the Odyssey G6, G8 and G9 series — at its booth, which spans 800m2 and is the company’s largest and most immersive booth to date.
 
“We are thrilled to present our glasses-free 3D gaming monitor at Gamescom, the world’s largest gaming exhibition,” said Hoon Chung, Executive Vice President of Enterprise Business Team, Visual Display Business at Samsung Electronics. “Samsung remains committed to leading the premium gaming monitor market by continuously developing cutting-edge technologies that enhance the gaming experience.”
 
 
Glasses-Free 3D Gaming With Odyssey 3D
The Odyssey 3D’s innovative light field display (LFD) technology creates lifelike 3D images from 2D content by using a lenticular lens1 on the front panel. Combined with Eye Tracking and View Mapping technology, Odyssey 3D ensures an optimized 3D experience without the need for separate 3D glasses. Eye Tracking monitors the movement of both eyes using a built-in stereo camera, while View Mapping continuously adjusts the image to enhance depth perception.
 
The Odyssey 3D can seamlessly switch between 2D and 3D modes based on the user’s preference. Offered in 27” and 37” sizes, it features a 4K resolution display, a rapid 1ms gray-to-gray (GTG) response time and a high refresh rate of 165Hz, ensuring smooth and uninterrupted gameplay without any afterimages or interruptions.
 
Additionally, the Odyssey 3D comes with an ergonomic design featuring a Height Adjustment Stand (HAS), tilt capabilities, FreeSync Premium, one DisplayPort 1.4 and two HDMI 2.1 ports. The monitor was honored with the Best of Innovation award in the Gaming & eSports category at CES 2024.
 
 
Gaming Experiences Available at Gamescom 2024

 
At Gamescom 2024, Samsung will offer an exclusive experience for attendees through partnerships with leading game developers. In the immersive Odyssey experience zone, visitors will be able to enjoy the latest Odyssey gaming monitor lineup, including the Odyssey OLED G8 with UHD resolution and a 240Hz refresh rate and the Odyssey OLED G6 with QHD resolution and a 360Hz refresh rate, as well as the 57″ dual UHD Odyssey Neo G9.
 
At the Samsung booth, visitors can also experience the following monitors paired with highly anticipated games for ultimate immersion:
 
Odyssey 3D: The Odyssey 3D will provide an unparalleled 3D environment for visitors to explore KRAFTON’s “inZOI,” a life simulation game that boasts its realistic graphics, offering a truly immersive gaming experience. This exclusive preview gives gamers a firsthand look at the next generation of gaming technology and innovation. Odyssey 3D’s fast response times and high refresh rates ensure smooth action, a deeply engaging narrative. Odyssey OLED G8: The rich colors and large display of the Odyssey OLED G8 elevate HoYoverse’s “Genshin Impact,” providing gamers with dynamic visuals and fluid gameplay that enhance the fast-paced action and storytelling. Odyssey Neo G9 & OLED G9: With a massive, ultra-wide screen and high-resolution display, the Odyssey Neo G9 and OLED G9 deliver an epic experience in Blizzard Entertainment’s ‘World of Warcraft: The War Within,” offering gamers an expansive field of view and crystal-clear details that make every new adventure feel truly immersive. World of Warcraft will be played by some of Europe’s top content creators. Fans will be able to play some of Blizzard’s other beloved games, including “Overwatch 2” and “Hearthstone.”  
Attendees will have the exclusive opportunity to enjoy these top-of-the-line gaming monitors by playing the highly anticipated titles mentioned — some of which will be available to play even before their official releases.
 
 
Expanding the 2024 Odyssey OLED Lineup
Samsung has announced the expansion of its highly acclaimed Odyssey OLED lineup, which features the introduction of three new models: the Odyssey OLED G95SD, G93SD and G85SD.2
 
The Odyssey OLED G9 series, including the G95SD and G93SD models, delivers an immersive experience with dual QHD (5,120 x 1,440) resolution, a 32:9 ultra-wide screen ratio, 1,800R curved design, Smart Hub,3 Gaming Hub,4 a 240Hz refresh rate and a 0.03ms gray-to-gray (GTG) response time. The 34” Odyssey OLED G8 (G85SD model) offers ultra-wide QHD (3,440 x 1,440) resolution, a 21:9 screen ratio, 1,800R curved design, Smart Hub, Gaming Hub, a 175Hz refresh rate and a 0.03ms GTG response time.
 
Building on the success of the Odyssey OLED G6 and G8 introduced in June, Samsung now offers OLED monitors ranging from 27” to 49” — including the new widescreen models — further diversifying its comprehensive OLED portfolio and providing a wider range of options for gamers.
 
The new Odyssey OLED models incorporate Samsung’s proprietary OLED Safeguard to prevent burn-ins and OLED Glare Free technology to minimize light reflection, ensuring a superior viewing experience. Additionally, the Odyssey OLED G9 (G95D model) was named a CES Innovation Award Honoree in Computer Peripherals & Accessories at CES 2024.
 
Samsung Electronics continues to lead the global gaming monitor market, holding the No.1 brand position for five consecutive years.5 The company also ranked in #1 in 2024 Q1 according to recent IDC data. In Q1 2024, Samsung captured a 20.6% global market share in this category and led the European gaming monitor market with a 24.2% share by revenue, according to International Data Corporation (IDC).

 
 
1 A lenticular lens is a special type of lens that directs different images to each eye, allowing you to see 3D visuals without needing special glasses.
2 These models will be available globally, including in North America, Europe and Australia, within this year. Launch schedules may vary by country.
3 Smart Hub is not available on the G93SD model.
4 Gaming Hub is not available on the G93SD model.
5 Source: IDC Q1 2024 Worldwide Quarterly Gaming Tracker
Gaming monitor classification is based on IDC criteria (over 144Hz since 2023 2Q, over 100Hz prior to that).
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“It’s all about making colors truer to the vision of video game creators”
– Bill Mandel, VP, Samsung Research America
 
HDR (high dynamic range) technology has been revolutionizing visual quality in movies and TV shows for several years. Now, with Samsung championing HDR10+ GAMING, the same visual transformation is making its way to the video game industry. It’s beneficial for game makers and players alike, and truly makes it possible to get the most visual impact out of gaming’s modern graphics and realism.
 
Samsung Newsroom sat down with Bill Mandel, Vice President, and Steve Larson, Senior Manager at Digital Media Solutions, Samsung Research America, to discuss HDR10+ GAMING and how the technology is changing the gaming industry.
 
▲ Steve Larson (left), Senior Manager and Bill Mandel, VP, Digital Media Solutions, Samsung Research America
 
 
Gamers and Game Creators Deserve HDR, Too
While HDR dramatically heightened the visual experience for television and film, its application in video games has been limited. Game engines have built-in color management systems that help the connected TV or monitor know what colors to show. However, a lack of communication between screens and game engines requires users to manually calibrate their displays.
 
“HDR10+ GAMING establishes a direct line of communication between the screen and the game engine”
– Steve Larson, Samsung Research America
 
In search of a solution, SRA started to develop HDR10+ GAMING. By automatically adjusting HDR settings based on the screen’s capabilities, HDR10+ GAMING unlocks a premium visual experience through accurate color, contrast and brightness.
 
“HDR10+ GAMING establishes a direct line of communication between the screen and the game engine,” said Larson. “The screen can now understand what the game engine is doing, and the game engine knows what the screen can display. That produces a much better visual output.”
 
“It’s all about making colors truer to the vision of video game creators,” said Mandel.
 
 
Engineering a Simple Solution for the Artists
Game developers were the first to call for new technology that addressed the limitations of HDR.
 
“The initial need came from game developers themselves who want the games they build to look the best they possibly can,” said Mandel. “They were struggling to get colors to look the way they hoped across monitors.”
 
▲ Bill Mandel, VP, Digital Media Solutions, Samsung Research America, explains how HDR10+ GAMING was introduced to bring better visual experience to all gamers
 
“We wanted the specs we published to be simple for game developers to use, without a heavy burden,” said Larson. “Once they integrate our specs into their game engine, they can use it across any game built in that engine. This significantly simplifies adoption across the industry because it doesn’t rely on certain configurations or devices. It’s easy.”
 
 
Making It Simple for the Players
With HDR10+ GAMING, gamers no longer need to deal with dials and test patterns to calibrate their monitors.
 
“HDR10+ GAMING simplifies the process by automatically adjusting settings for games, just like it does for movies,” said Mandel. “This ensures gamers get the best picture quality without any hassle — just turn on the game and go.”
 
▲ Bill Mandel (top), VP, and Steve Larson, Senior Manager, Digital Media Solutions, Samsung Research America demonstrate how HDR10+ GAMING automatically elevates the gaming experience
 
Because HDR10+ GAMING works both on TVs and gaming monitors, gamers can now enjoy a consistent visual experience with immersive graphics across platforms without setting anything up. This standard is especially important as today’s gamers expect photorealistic graphics in gaming today.
 
“When activated, your device automatically identifies that HDR10+ GAMING is an available option in any compatible game and takes advantage of it,” said Larson. “There’s no need to navigate a hidden menu or adjust settings.”
 
 
Lowering the Threshold for the Gaming Industry
For game developers, one major advantage of HDR10+ GAMING is that it is free to implement. With the right application programming interface (APIs), they can integrate HDR10+ GAMING into their existing game engines without any specialized training.
 
“It’s simple. Once developers integrate our specs into their game engine, they can use it across any game built in that engine”
– Steve Larson, Samsung Research America
 
Putting these standards into action, Samsung partnered with NEXON in September 2023 to launch the world’s first HDR10+ GAMING title, “The First Descendant.”
 
At Summer Game Fest this past June, the company showcased its latest Odyssey OLED gaming monitors with HDR10+ GAMING capabilities. The combination of HDR10+ GAMING and Samsung’s Odyssey OLED gaming monitors demonstrates how advanced display technology can elevate the gaming experience in video games like “Red Dead Redemption 2.”
 
Moreover, Samsung has worked with partners such as CD PROJEKT RED on “Cyberpunk 2077” — bringing the game’s fictitious Night City, California, to life like never before. The copy was a great hit, selling over 25,000,000 copies worldwide.
 
“We designed the system to be incredibly simple to implement,” said Larson. “In fact, CD PROJEKT RED told us that they knew HDR10+ GAMING was something they wanted to use. They were impressed with how fast and easy it was to implement. Their team was actually able to get it up and running in about half a day.”
 
“This is a free license technology. We’ll see a lot more games and platforms adopting the technology”
– Bill Mandel, VP, Samsung Research America
 
 
A Radiant Future Ahead for HDR10+ GAMING
Samsung is looking to expand HDR10+ GAMING to include additional game engines, particularly those that are more niche. The company is already working with major studios and developers to add into their proprietary engines and some of the more widely adopted ones.
 
“Through collaborations with game companies, we will expand the HDR10+ GAMING ecosystem — ensuring broader adoption and richer gaming experiences,” said Mandel.
 
This wide network will provide game developers with a versatile and powerful set of tools to create visually stunning games more efficiently.
 
▲Steve Larson (left), Senior Manager, and Bill Mandel, VP, Digital Media Solutions, Samsung Research America
 
“As this is a free license technology, we’ll see a lot more games and platforms adopting the technology,” Mandel continued. “For consumers, it means a consistent and immersive gaming experience across a range of devices — with minimal setup and maximum visual impact.”
 
Mandel and Larson anticipate a notable increase in the number of developers, games and users leveraging HDR10+ GAMING soon.
 
“Expect big things to come!” said Mandel.
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The Samsung Odyssey OLED G8 (model name: G80SD) has been making waves in the tech world since its launch on June 4. Garnering accolades like Editor’s Choice, 5-Star Ratings and Highly Recommended badges from multiple review publications, this monitor is being celebrated for its next-level OLED experience and new AI capabilities.
 
▲ Samsung Odyssey OLED G8 (G80SD) has been recognized by many leading outlets as a top-rated gaming monitor
 
The Odyssey OLED G8 is the 32” flat OLED gaming monitor with 4K UHD (3840 x 2160) resolution and a 16:9 aspect ratio. It boasts innovative features such as OLED Glare Free and Samsung’s proprietary burn-in protection technology. Additionally, the monitor is powered by the NQ8 AI Gen3 processor, the same one used in Samsung’s 2024 8K TV. This processor upscales content to nearly 4K when using native Smart TV apps or Samsung Gaming Hub,1 providing a superior viewing experience.
 
See what each of the following review outlets said about the monitor (listed below in alphabetical order):
 
CGMagazine Forbes Home Theater Review Newsweek Trusted Reviews  
 
Groundbreaking Innovations in Gaming Monitors
Forbes noted that “Samsung has taken the wraps off two cutting edge new additions to its acclaimed Odyssey range of premium gaming monitors, both equipped with advanced features the likes of which we haven’t seen in the monitor world before.”
 
“What really sets the S32G80SD apart, though, is a trio of ground-breaking new features for the monitor world,” said Forbes. These features include:
 
The Pulsating Heat Pipe, the first of its kind in a monitor to help prevent burn-in, “delivered in an ultra-thin screen design…can work on an extremely local level, efficiently only impacting the parts of the screen Samsung’s processor identifies as being potential ‘hot spots’.” The OLED Glare Free screen, which “‘rejects’ both ambient and direct light sources almost defies belief… This helps you appreciate the screen’s OLED-powered contrast better and removes one of the most common gaming distractions.” The S32G80SD-optimized NQ8 AI Gen 3 processor, which demonstrates “increased crossover between the gaming monitor and TV worlds.”  
▲ The Odyssey OLED G8 is the first monitor in the world to apply a Pulsating Heat Pipe that helps prevent burn-in


Versatile Gaming and Entertainment Powerhouse
In addition to Forbes’ recognition, both Home Theater Review and Trusted Reviews acknowledged the groundbreaking features of the G80SD, awarding it top ratings and prestigious accolades.
 
Trusted Reviews praised the Odyssey OLED G8 with a 5-star rating and their coveted Highly Recommended badge. They noted that the monitor delivers on its multipurpose promises, providing both immersive video performance and exceptional gaming experiences. “Samsung’s S32G80SD is on a mission to take the brand’s gaming monitor division to a whole new level,” said Trusted Reviews. For those looking for a well-rounded monitor, “There’s no other monitor out there right now that does such a fantastic job of switching between its gaming and video ‘sides’ without either feeling compromised by the other.”
 
Home Theater Review echoed the praise, awarding Samsung’s OLED G8 their 2024 Editors’ Choice award and giving it an overall 5-star rating. They note that Samsung has “cracked the code” with the Odyssey OLED G8, stating that “whether you’re a casual gamer or a die-hard esports competitor, the G8 has you covered… For gamers, the G8 is an absolute dream.”
 
The outlet was also impressed by the monitor’s versatility, highlighting that “the integrated Samsung Gaming Hub transforms the display into a full-fledged gaming platform.” In fact, the Odyssey OLED G8 can also be used as a standalone TV through the Smart TV functionality, providing access to all the latest apps and streaming services. Home Theater Review concluded, “The G8 delivers an unparalleled experience… setting a new gold standard for all-in-one monitors.”
 
▲ The Odyssey OLED G8’s Core Lighting+ provides a more immersive ambiance to the gaming environment
 

Superior Performance and Design
Following the recognition from Home Theater Review and Trusted Reviews, both Newsweek and CGMagazine also selected the G80SD as their Editor’s Choice, further affirming its standout performance and design.
 
Newsweek added to the praise, stating, “The Samsung 32G80SD is a fast 4K OLED monitor with a good smart TV interface and the ability to act as a smart home hub. The display delivers an incredibly fast refresh rate at full 4K resolution and a super fast response rate to give you as much of an edge as you can.” Newsweek also commended the monitor’s “stealthy” and slim design. They also described it as easy to install, taking less than five minutes to do so without any tools.
 
Impressed by these features, Newsweek credited the Samsung OLED G8 with their Editors’ Choice Award, emphasizing that the display provides “several upgrades to your PC or even a next gen console.”
 
CGMagazine awarded the Samsung OLED G8 with their Editor’s Choice accolade, giving the monitor an impressive review score of 9 out of 10. They remarked, “The Samsung Odyssey OLED G80SD struts the most when it is pedaling its breakneck 240hz refresh rate over its stunning 4K display.” They were particularly impressed by the monitor’s imagery, noting, “Where the Samsung Odyssey OLED G80SD separates itself from the rest of the pack is with onboard NQ8 AI Gen3 Processing…it feels like it’s the first time you’re seeing a game again through a fresh lens.”
 
▲ Samsung Odyssey OLED G8 (G80SD) has been recognized by many leading outlets as a top-rated gaming monitor
 
 
1 Gaming Hub is available in select countries, with app availability varying by region. AI upscaling functions only when using the built-in Smart TV apps and Samsung Gaming Hub. (PQ priority mode)
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