Report

View the full blog at its source

Samsung Electronics is spearheading the era of “Bringing Calm to Our Connected World,” where customized experiences aim to enhance users’ lifestyles in ways never before seen. An effective smart home ecosystem gives consumers limitless opportunities for personalized experiences. There are now countless devices that are seamlessly synchronized and easily controlled by the TV.
 
In line with this goal of seamless connections, Samsung has expanded the hyperconnected experience by partnering with Signify, formerly known as Philips Lighting, to incorporate the Philips Hue Sync TV app into Samsung TVs. These technologies work in perfect harmony to make content more immersive and add a cinematic quality to any home theater set up.
 
To dive deeper into the collaboration, Samsung Newsroom sat down with AJ Cho from the CX team at the Visual Display Business, Samsung Electronics and Yoojin Hong, Product Marketer of Hue at Signify Korea, to share insights into the partnership’s origin and setup tips to optimize your home entertainment experience.
 
▲ Philips Hue, synced with Samsung QLED TV, offers an immersive viewing experience that transcends the screen
 
 
Industry Leaders Create the Ultimate Entertainment Experience
The partnership between Samsung and Signify goes back to 2020. Philips Hue, known for its smart lighting system that allows users to adjust brightness and color, had just launched the Play HDMI Sync Box in 2019.
 
“We noticed how the Philips Hue Play HDMI Sync Box could sync lighting with the brightness and color according to the content being played on the screen. This significantly enhanced the viewing experience in a way we had never seen before,” said Cho. “At that moment, we knew we wanted to partner with Signify for a collaboration that would make our two products as cohesive as possible.”
 
“With years of research into lighting’s impact on human perception and psychology, Philips developed Hue, a sophisticated and intelligent lighting system offering not just adjustable brightness and color temperature, but also a spectrum of 16 million colors,” said Hong. “Teaming up with Samsung, a market leader in TV manufacturing, allowed us to take full advantage of our advanced lighting system. It was clear to me that this collaboration would lead to innovative solutions in home entertainment.”
 
▲ AJ Cho from the CX team at the Visual Display Business, Samsung Electronics (left) and Yoojin Hong, Product Marketer of Hue at Signify Korea
 
As a result of this partnership, Samsung TVs were the first in the world to support the Philips Hue Sync TV application. Now, when Philips Hue is paired with a Samsung TV,1 the content is not just on the screen. It envelopes the entire room with lighting that harmonizes with each scene in real-time.
 
It’s also never been easier to set up. Simply install the app from the app store, attach the light to the back of your TV and pair the light to the TV. The light can be paired with the TV without a separate sync box, instead leveraging the Samsung Smart TV platform.
 
▲ Philps Hue Play Gradient Lightstrip attached to the back of a TV. The Philips Hue Sync TV app eliminates the need for a separate Sync Box, allowing for a cleaner and easier setup
 
“Previously, the Sync Box synchronized the lights only via the HDMI cable. In contrast, the Philips Hue Sync TV app allows content and the lights to sync. This means our consumers can enjoy this feature with everything from streaming services to video games,” said Cho. “It’s not only easy to install but also keeps the TV setup clean, with no need for additional cables.”
 
 
Smart Lighting Enhances Gaming, Movies, Live Sports and Much More
The Philips Hue Sync TV app supports a wide variety of content, including both game and video mode. The app will automatically use lighting optimized for the game you’re playing or the video you’re watching, synchronized in real-time to the content.
 
 ▲ An on/off comparison of Philips Hue Sync (Game Mode) on a Samsung QLED TV
 
“I strongly recommend using the lights on game mode, which provides immersive lighting based on the genre of the game you’re playing,” said Cho. “Whether it’s a simulation, FPS(First-Person Shooting), or racing game, the extra lighting pulls you in. Players can adjust the intensity of the light based on their preference as well for a highly customized experience.”
 
 ▲ An on/off comparison of Philips Hue Sync (Video Mode) on a Samsung QLED TV
 
Philips Hue also works well with movies or television shows. Cho’s personal favorite is pairing it with a horror movie. “Switching to Video mode with a horror movie transforms the room, immersing the viewer in a chilling, ominous atmosphere that truly elevates the viewing experience.”
 
 ▲ An on/off comparison of Philips Hue Sync on a Samsung Smart Monitor
 
Avid sports fans will also appreciate the synergy between Samsung TV Plus2 and Philips Hue. This combination became especially exciting with the recent launch of the FIFA+ channel3 on Samsung TV Plus. Samsung TV Plus is Samsung’s free, ad-supported streaming TV service. The FIFA+ channel features an extensive collection of FIFA Originals, archives, and highlights from both men’s and women’s soccer.
 
Cho noted, “Using Philips Hue truly enhances the thrill of watching a game at home. Paired with superior sound and picture quality, the TV and the lighting combination creates a stadium-like atmosphere right in your living room.”
 
 
Maximizing Realism in Home Entertainment With Philips Hue
There are a number of key factors which influence how immersive content on screen can be. While the significance of picture and sound quality cannot be overstated, Hong believes that lighting might be the final piece needed to elevate the overall experience.
 
▲ Philips Hue Sync TV app, available on compatible Samsung Smart TVs, helps automatically sync the smart lighting according to various types of content displayed on the screen including videos and games
 
“Philips Hue harmonizes with Samsung Smart TV, adjusting its colors in real-time to reflect on-screen content and maximizing a sense of realism on screen,” said Hong. “Whether it’s a movie, TV show, or gaming, Philips Hue is able to precisely catch the changes on screen, intensifying the immersion of the content.”
 
 
Find the Perfect Philips Hue Setup for Your Samsung TV
Philips Hue offers a wide lineup of options to suit any home theater set up. Based on their experience, Cho and Hong have handpicked specific Philips Hue products designed to optimize the viewing experience.
 
▲ Philips Hue Play Gradient Lightstrip (left) and Philips Hue Play Gradient Light Tube (right)
 
Cho selected the Philips Hue Play Gradient Lightstrip, which can be attached to the back of a TV. “Similar to the way different colors are mixed to make the perfect shade of paint, this light strip uses different shades of light to create the desired ambience,” said Cho. “With its 45-degree beam angle and seamless connectivity, the Play Gradient Lightstrip allows your content and lights to be perfectly in sync.”
 
Hong prefers the Philips Hue Play Gradient Light Tube. “It’s versatile, easy to install anywhere around the TV, and its greatest strength lies in its customization,” said Hong. “The light tube can be rotated up to 340 degrees, allowing you to direct the lights precisely where you need it in any setup.”
 
 
1 The Philips Hue Sync app is available on Samsung Neo QLED and QLED TV models Q60 and above released after 2022. A software update is planned for Q70B and Q700B 2022 models to support the app by the end of 2023.
2 Samsung TV Plus is a free, go-to source for entertainment and sport, available to Samsung Smart TV, Mobile and Tablet customers. Samsung TV models manufactured after 2016 and mobile devices with access to Android 8.0 or higher will have Samsung TV Plus already built in. If your device is compatible, you will be able to download it directly from the Galaxy and Google Play store. Samsung TV Plus is available on Samsung Family Hub refrigerators and the web on select regions.
3 Samsung TV Plus is only available in South Korea, UK, Germany, Switzerland, Austria, France, Italy, Spain, The Netherlands, Sweden, Denmark, Norway, Finland, United States, Canada, Australia, New Zealand, India, Brazil and Mexico. The mobile app is only available in South Korea, United States, Canada, UK, Germany, France, Italy, Spain, Switzerland, Austria and India.
View the full article

Philips Hue, one of the most popular smart lighting platforms in the world, is launching a new app for the television that will allow you to adapt your lights to the content playing on your TV…for $130.
As reported by Gizmodo, Signify, the parent company of Philips, has announced the Philips Hue Sync TV app, a new app that allows you to control your lights based on what is playing on your TV — with no TV hardware required.
It’s a pretty cool prospect, as other TV lighting products require additional hardware that is hooked up directly to or needs to be around your television to achieve a sync between what’s playing on your television and the reaction of your smart lights.
Philips Hue is attempting to remove the need for this additional hardware with its new app…which costs $130. That’s a high price to pay for a piece of software but, for those who want to invest in a minimalist home theater setup, it could be worth it.
The company also notes that the app will only be available for select 2022 Samsung QLED televisions at launch. It will also only work with lights connected through the Philips Hue bridge.
Signify has not said if or when the app will be coming to other televisions, but it makes sense that it will as long as the televisions have the necessary hardware to support it.
The Philips Hue Sync TV app will be available to download on compatible Samsung televisions beginning on Wednesday, January 5. The app will cost, remember this, a whopping $130. Still, for those who paid $250 for the company’s previous hardware box to accomplish this experience, it technically is almost half off for the same feature.
The post Philips Hue is launching a TV app for $130 appeared first on BGR.
View the full article

SDC19 is just over a month away, and we’re excited to announce more speakers and sessions. Join us and experience keynotes featuring renowned innovators like Vitalik Buterin, exciting sessions on new Samsung tools, and hands-on time with some of the latest tech.

Hear From Blockchain Pioneer Vitalik Buterin
Learn from one of the brightest minds in cryptocurrency and blockchain at SDC19. Ethereum creator and co-founder Vitalik Buterin will take the stage at our Spotlight Session and share how he created one of the most valuable blockchain platforms and what he’s working on as the leader of Ethereum’s research team. Don’t miss your chance to hear his story firsthand!
Explore the Efficiency of NNStreamer
NNStreamer allows on-device AI developers to easily implement applications and services with multiple neural networks, sensors, and preprocessors. It has high-bandwidth, a low-cost pipeline, complex topology, easy synchronization, and parallelism with multiple networks. During this tech session, learn about NNStreamer topics that range from extensibility and compatibility to sensor support and prototyping.

Learn About Air Actions
Air Actions are changing the app development game. The updated S Pen SDK lets devs enable Bluetooth LE-based gesture control with motion tracking, and it understands gestures and controls your device in brand new ways. This tech session will teach you how to integrate Air Actions into your app with Samsung’s open API.
Dive Into TizenRT: A Reliable IoT Platform
Since 2016, TizenRT has been constantly evolving. This session covers the platform’s most recent advancements to increase its IoT reliability. TizenRT now isolates applications, detects faults in each application, prevents those faults from spreading, and performs a restart or upgrade of the faulted application — all without disturbing other running applications. Devs who attend this session should know basic real-time operating system features.
Analyze Samsung 5G and 6G Technology
Explore the evolution of the 5G standard and services, and the vision for 6G. Samsung is one of the most influential companies in 5G standardization and commercialization. This tech session will introduce Samsung 5G tech and standard leadership. It will also cover the potential shape of the next wireless generation — 6G — and provide a comprehensive overview of the market and industry prospects over the next decade, and Samsung’s corresponding vision.

We’ll See You There!
Excited to learn new skills and get the scoop on emerging industry topics? Check out the full lineup of tech sessions and register today. Plus, follow us on social, and keep an eye on #SDC19 for the latest news and updates.
View the full blog at its source

Samsung Developer Conference is coming up fast! From October 29 – 30, the industry’s top tech leaders will cover topics from AI to IoT to blockchain. We just announced the first wave of sessions! Check out some highlights below:

Secure Your Decentralized App with Samsung Blockchain Keystore
Samsung Blockchain Keystore on the Galaxy S10 addresses the vulnerabilities of using blockchain tech on your phone. During this session, learn about blockchain from the most innovative industry thinkers, and dive into Samsung Blockchain Keystore’s overall architecture and security features.
Haven’t used the Blockchain Keystore SDK before? No problem. This session walks you through how to integrate it into your app.
Explore Progressive Web Apps and the Evolution of the Web
Building and distributing apps using web tech just got easier. Progressive Web Apps (PWA) leverage new capabilities to better integrate your app into the OS. Learn about new features and tools during this in-depth session, and hear from Samsung experts and partners about how PWA can benefit from WebAPK, OneUI CSS, and more.

Optimize Your Mobile Game with Vulkan
During this session, hear from the Galaxy GameDev team as they share tips and tricks about Vulkan optimization. Plus, explore case studies and best practices from past and present game partner collaborations.
Dive Into Knox Partner Program and Knox Dev Tools
Learn about the Knox Partner Program and how Samsung’s mobile enterprise partner program supports partners and devs with the right resources and B2B dev tools such as EMM, Mobile Threat Detection, Remote Control, and Secure Voice.

Discover the Next Phase of IoT Engagement and Growth
There are lots of exciting things in store for the SmartThings IoT business platform. Explore future services and offerings, and find out how to join the SmartThings community. This session presents improvements made to the IoT environment to improve business growth for partners and devs.
These are just five sessions of many. Check out the rest on the SDC19 website and stay tuned for more coming soon! In the meantime, register today and save $150 with early bird pricing.
View the full blog at its source