Report

“One of the reasons Samsung focused on quantum dots is their exceptionally narrow peaks of the emission spectrum.”
— Sanghyun Sohn, Samsung Electronics
 
In 2023, the Nobel Prize in Chemistry was awarded for the discovery and synthesis of quantum dots. The Nobel Committee recognized the groundbreaking achievements of scientists in the field — noting that quantum dots have already made significant contributions to the display and medical industries, with broader applications expected in electronics, quantum communications and solar cells.
 
Quantum dots — ultra-fine semiconductor particles — emit different colors of light depending on their size, producing exceptionally pure and vivid hues. Samsung Electronics, the world’s leading TV manufacturer, has embraced this cutting-edge material to enhance display performance.
 
Samsung Newsroom sat down with Taeghwan Hyeon, a distinguished professor in the Department of Chemical and Biological Engineering at Seoul National University (SNU); Doh Chang Lee, a professor in the Department of Chemical and Biomolecular Engineering at the Korea Advanced Institute of Science and Technology (KAIST); and Sanghyun Sohn, Head of Advanced Display Lab, Visual Display (VD) Business at Samsung Electronics, to explore how quantum dots are ushering in a new era of display technology.
 
Understanding the Band Gap Quantum Dots – The Smaller the Particle, the Larger the Band Gap Engineering Behind Quantum Dot Films Real QLED TVs Use Quantum Dots To Create Color  

 
 
Understanding the Band Gap
 
“To understand quantum dots, one must first grasp the concept of the band gap.”
— Taeghwan Hyeon, Seoul National University
 
The movement of electrons causes electricity. Typically, the outermost electrons — known as valence electrons — are involved in this movement. The energy range where these electrons exist is called the valence band, while a higher, unoccupied energy range that can accept electrons is called the conduction band.
 
An electron can absorb energy to jump from the valence band to the conduction band. When the excited electron releases that energy, it falls back into the valence band. The energy difference between these two bands — the amount of energy an electron must gain or lose to move between them — is known as the band gap.
 
▲ A comparison of energy band structures in insulators, semiconductors and conductors
 
Insulators like rubber and glass have large band gaps, preventing electrons from moving freely between bands. In contrast, conductors like copper and silver have overlapping valence and conduction bands — allowing electrons to move freely for high electrical conductivity.
 
Semiconductors have a band gap that falls between those of insulators and conductors — limiting conductivity under normal conditions but allowing electrical conduction or light emission when electrons are stimulated by heat, light or electricity.
 
“To understand quantum dots, one must first grasp the concept of the band gap,” said Hyeon, emphasizing that a material’s energy band structure is crucial in determining its electrical properties.
 
 
Quantum Dots – The Smaller the Particle, the Larger the Band Gap
 
“As quantum dot particles become smaller, the wavelength of emitted light shifts from red to blue.”
— Doh Chang Lee, Korea Advanced Institute of Science and Technology
 
Quantum dots are nanoscale semiconductor crystals with unique electrical and optical properties. Measured in nanometers (nm) — or one-billionth of a meter — these particles are just a few thousandths the thickness of a human hair. When a semiconductor is reduced to the nanometer scale, its properties change significantly compared to its bulk state.
 
In bulk states, particles are sufficiently large so the electrons in the semiconductor material can move freely without being constrained by their own wavelength. This allows energy levels — the states that particles occupy when absorbing or releasing energy — to form a continuous spectrum, like a long slide with a gentle slope. In quantum dots, electron movement is restricted because the particle size is smaller than the electron’s wavelength.
 
▲ Size determines the band gap in quantum dots
 
Imagine scooping water (energy) from a large pot (bulk state) with a ladle (bandwidth corresponding to an electron’s wavelength). Using the ladle, one can adjust the amount of water in the pot freely from full to empty — this is the equivalent of continuous energy levels. However, when the pot shrinks to the size of a teacup — like a quantum dot — the ladle no longer fits. At that point, the cup can only be either full or empty. This illustrates the concept of quantized energy levels.
 
“When semiconductor particles are reduced to the nanometer scale, their energy levels become quantized — they can only exist in discontinuous steps,” said Hyeon. “This effect is called ‘quantum confinement.’ And at this scale, the band gap can be controlled by adjusting particle size.”
 
The number of molecules within the particle decreases as the size of the quantum dot decreases, resulting in weaker interactions of molecular orbitals. This strengthens the quantum confinement effect and increases the band gap.1 Because the band gap corresponds to the energy released through relaxation of an electron from the conduction band to the valence band, the color of the emitted light changes accordingly.
 
“As particles become smaller, the wavelength of emitted light shifts from red to blue,” said Lee. “In other words, the size of the quantum dot nanocrystal determines its color.”
 
 
Engineering Behind Quantum Dot Films
 
“Quantum dot film is at the core of QLED TVs — a testament to Samsung’s deep technical expertise.”
— Doh Chang Lee, Korea Advanced Institute of Science and Technology
 
Quantum dots have attracted attention across a variety of fields, including solar cells, photocatalysis, medicine and quantum computing. However, the display industry was the first to successfully commercialize the technology.
 
“One of the reasons Samsung focused on quantum dots is the exceptionally narrow peaks of their emission spectrum,” said Sohn. “Their narrow bandwidth and strong fluorescence make them ideal for accurately reproducing a wide spectrum of colors.”
 
▲ Quantum dots create ultra-pure red, green and blue (RGB) colors by controlling light at the nanoscale, producing narrow bandwidth and strong fluorescence.
 
To leverage quantum dots effectively in display technology, materials and structures must maintain high performance over time, under harsh conditions. Samsung QLED achieves this through the use of a quantum dot film.
 
“Accurate color reproduction in a display depends on how well the film utilizes the optical properties of quantum dots,” said Lee. “A quantum dot film must meet several key requirements for commercial use, such as efficient light conversion and translucence.”
 
▲ Sanghyun Sohn
 
The quantum dot film used in Samsung QLED displays is produced by adding a quantum dot solution to a polymer base heated to a very high-temperature, spreading it into a thin layer and then curing it. While this may sound simple, the actual manufacturing process is highly complex.
 
“It’s like trying to evenly mix cinnamon powder into sticky honey without making lumps — not an easy task,” said Sohn. “To evenly disperse quantum dots throughout the film, several factors such as materials, design and processing conditions must be carefully considered.”
 
Despite these challenges, Samsung pushed the boundaries of the technology. To ensure long-term durability in its displays, the company developed proprietary polymer materials specifically optimized for quantum dots.
 
“We’ve built extensive expertise in quantum dot technology by developing barrier films that block moisture and polymer materials capable of evenly dispersing quantum dots,” he added. “Through this, we not only achieved mass production but also reduced costs.”
 
Thanks to this advanced process, Samsung’s quantum dot film delivers precise color expression and outstanding luminous efficiency — all backed by industry-leading durability.
 
“Brightness is typically measured in nits, with one nit equivalent to the brightness of a single candle,” explained Sohn. “While conventional LEDs offer around 500 nits, our quantum dot displays can reach 2,000 nits or more — the equivalent of 2,000 candles — achieving a new level of image quality.”
 
▲ RGB gamut comparisons between visible light spectrum, sRGB and DCI-P3 in a CIE 1931 color space
* CIE 1930: A widely used color system announced in 1931 by the Commission internationale de l’éclairage
* sRGB (standard RGB): A color space created cooperatively by Microsoft and HP in 1996 for monitors and printers
* DCI-P3 (Digital Cinema Initiatives – Protocol 3): A color space widely used for digital HDR content, defined by Digital Cinema Initiatives for digital projectors
 
By leveraging quantum dots, Samsung has significantly enhanced both brightness and color expression — delivering a visual experience unlike anything seen before. In fact, Samsung QLED TVs achieve a color reproduction rate exceeding 90% of the DCI-P3 (Digital Cinema Initiatives – Protocol 3) color space, the benchmark for color accuracy in digital cinema.
 
“Even if you have made quantum dots, you need to ensure long-term stability for them to be useful,” said Lee. “Samsung’s industry-leading indium phosphide (InP)-based quantum dot synthesis and film production technologies are testament to Samsung’s deep technical expertise.”
 
 
Real QLED TVs Use Quantum Dots To Create Color
 
“The legitimacy of a quantum dot TV lies in whether or not it leverages the quantum confinement effect.”
— Taeghwan Hyeon, Seoul National University
 
As interest in quantum dots grows across the industry, a variety of products have entered the market. Nonetheless, not all quantum dot-labeled TVs are equal — quantum dots must sufficiently contribute to actual image quality.
 
▲ Taeghwan Hyeon
 
“The legitimacy of a quantum dot TV lies in whether or not it leverages the quantum confinement effect,” said Hyeon. “The first, fundamental requirement is to use quantum dots to create color.”
 
“To be considered a true quantum dot TV, quantum dots must serve as either the core light-converting or primary light-emitting material,” said Lee. “For light-converting quantum dots, the display must contain an adequate amount of quantum dots to absorb and convert blue light emitted by the backlight unit.”
 
▲ Doh Chang Lee
 
“Quantum dot film must contain a sufficient amount of quantum dots to perform effectively,” repeated Sohn, emphasizing the importance of quantum dot content. “Samsung QLED uses more than 3,000 parts per million (ppm) of quantum dot materials. 100% of the red and green colors are made through quantum dots.”
 
  
Samsung began developing quantum dot technology in 2001 and, in 2015, introduced the world’s first no-cadmium quantum dot TV — the SUHD TV. In 2017, the company launched its premium QLED lineup, further solidifying its leadership in the quantum dot display industry.
 
In the second part of this interview series, Samsung Newsroom takes a closer look at how Samsung not only commercialized quantum dot display technology but also developed a cadmium-free quantum dot material — an innovation recognized by Nobel Prize-winning researchers in chemistry.
 
 
1 When a semiconductor material is in its bulk state, the band gap remains fixed at a value characteristic of the material and does not depend on particle size.
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“Samsung’s QLED technology played a crucial role in bringing quantum dots to the level of recognition needed for the Nobel Prize in Chemistry.”
— Taeghwan Hyeon, Seoul National University
 
Quantum dots have been at the forefront of display innovation over the past decade, delivering some of the most accurate color reproduction among existing materials. In 2015, Samsung Electronics paved the way for the commercialization of quantum dots with the launch of SUHD TVs — a breakthrough that moved beyond the use of cadmium (Cd), a heavy metal traditionally utilized in quantum dot synthesis, by introducing the world’s first no-cadmium quantum dot technology.
 
The academic world took notice. The successful commercialization of cadmium-free quantum dot TVs not only set a new direction for research and development but also played a pivotal role in the awarding of the 2023 Nobel Prize in Chemistry for the discovery and synthesis of quantum dots.
 
Following Part 1, Samsung Newsroom uncovers how Samsung has contributed to academia through groundbreaking advances in material innovation.
 
▲ (From left) Taeghwan Hyeon, Doh Chang Lee and Sanghyun Sohn
 
 
Why Cadmium Was the Starting Point for Quantum Dot Research
 
“I was truly impressed that Samsung succeeded in commercializing a no-cadmium quantum dot display product.”
 — Taeghwan Hyeon, Seoul National University
 
Quantum dots began attracting scientific interest in the 1980s when Aleksey Yekimov, former Chief Scientist at Nanocrystals Technology Inc., and Louis E. Brus, a professor emeritus in the Department of Chemistry at Columbia University, each published their researches on the quantum confinement effect and the size-dependent optical properties of quantum dots.
 
Momentum accelerated in 1993 when Moungi Bawendi, a professor in the Department of Chemistry at the Massachusetts Institute of Technology (MIT), developed a reliable method for synthesizing quantum dots. In 2001, Taeghwan Hyeon, a distinguished professor in the Department of Chemical and Biological Engineering at Seoul National University (SNU), invented the “heat-up process” — a technique for producing uniform nanoparticles without the need for size-selective separation. In 2004, Hyeon published a scalable production method in the academic journal Nature Materials — a discovery widely regarded as a potential game changer in the industry.
 
▲ Taeghwan Hyeon
 
However, these efforts did not immediately lead to commercialization. At the time, quantum dots relied heavily on cadmium(Cd) as a core material — a substance known to be harmful to humans and designated as a restricted material under the European Union’s Restriction of Hazardous Substances (RoHS) Directive.
 
“Currently, the only materials capable of reliably producing quantum dots are cadmium selenide (CdSe) and indium phosphide (InP),” explained Hyeon. “Cadmium selenide, the conventional quantum dot material, is a compound of group II and group VI elements, while indium phosphide is formed from group III and group V elements. Synthesizing quantum dots from group II and VI elements is relatively straightforward, but combining group III and V elements is chemically much more complex.”
 
▲ A comparison of cadmium-based quantum dots with ionic bonds and indium-based quantum dots with covalent bonds
 
Cadmium, an element with two valence electrons, forms strong ionic bonds1 with elements like selenium (Se), sulfur (S) and tellurium (Te) — each of which has six valence electrons. These combinations result in stable semiconductors, known as II–VI semiconductors, materials that have long been favored in research for their ability to produce high-quality nanocrystals even at relatively low temperatures. As a result, the use of cadmium in quantum dot synthesis was considered an academic standard for many years.
 
In contrast, indium (In) — an alternative to cadmium with three valence electrons — forms covalent bonds2 with elements such as phosphorus (P), which has five valence electrons. Covalent bonds are generally less stable than ionic bonds and have a directional nature, increasing the likelihood of defects during nanocrystal synthesis. These characteristics have made indium a challenging material to work with in both research and mass production.
 
“It is difficult to achieve high crystallinity in quantum dots made from indium phosphide,” Lee noted. “A complex and demanding synthesis process is required to meet the quality standards necessary for commercialization.”
 
 
No Compromise – From Breakthrough to Mass Production
 
“There is simply no room for compromise when it comes to consumer safety.”
— Sanghyun Sohn, Samsung Electronics
 
Samsung, however, took a different approach.
 
“We had been researching and developing quantum dot technology since 2001,” said Sanghyun Sohn, Head of Advanced Display Lab, Visual Display (VD) Business at Samsung Electronics. “But early on, we determined that cadmium — which is harmful to the human body — was not suitable for commercialization. While regulations in some countries technically allow up to 100 parts per million (ppm) of cadmium in electronic products, Samsung adopted a zero-cadmium policy from the start. No cadmium, no compromise — that was our strategy. There is simply no room for compromise when it comes to consumer safety.”
 
▲ Sanghyun Sohn
 
Samsung’s long-standing commitment to its principle of “No Compromise on Safety” came to the forefront in 2014 when the company successfully developed the world’s first no-cadmium quantum dot material. To ensure both durability and image quality, Samsung introduced a triple-layer protective coating technology that shields indium phosphide nanoparticles from external factors such as oxygen and light. The following year, Samsung launched the world’s first commercial SUHD TV with no-cadmium quantum dots — a paradigm shift in the display industry and the culmination of research efforts that began in the early 2000s.
 
“Indium phosphide-based quantum dots are inherently unstable and more difficult to synthesize compared to their cadmium-based counterparts, initially achieving only about 80% of the performance of cadmium-based quantum dots,” said Sohn. “However, through an intensive development process at the Samsung Advanced Institute of Technology (SAIT), we successfully raised performance to 100% and ensured reliability for more than 10 years.”
 
▲ The three components of quantum dots
 
Quantum dots found in Samsung QLEDs are composed of three key components — a core, where light is emitted; a shell, which protects the core and stabilizes its structure; and a ligand, a polymer coating that enhances oxidation stability outside the shell. The essence of quantum dot technology lies in the seamless integration of these three elements, an advanced industrial process that spans from material acquisition and synthesis to mass production and the filing of numerous patents.
 
“None of the three components — core, shell or ligand can be overlooked,” added Lee. “Samsung’s technology for indium phosphide synthesis is outstanding.”
 
“Developing a technology in the lab is a challenge in itself, but commercialization requires an entirely different level of effort to ensure product stability and consistent color quality,” said Hyeon. “I was truly impressed that Samsung succeeded in commercializing a no-cadmium quantum dot display product.”
 
 
Setting the Quantum Dot Standard
 
“Research trends in the academic community shifted noticeably before and after the release of Samsung’s quantum dot TVs.”
— Doh Chang Lee, Korea Advanced Institute of Science and Technology
 
 
The optical properties of quantum dots are being applied to a wide range of fields, including solar cells, medicine and quantum computing. However, the quantum dot display remains the most actively researched and widely commercialized application to date — with Samsung emerging as a pioneer.
 
Building on years of foundational research and the introduction of its SUHD TVs, Samsung launched its QLED TVs in 2017 and set a new standard for premium displays. In 2022, the company pushed innovation further with the debut of QD-OLED TVs — the world’s first display to combine quantum dots with an OLED structure.
 
▲ A comparison of LCD, QLED and QD-OLED structures
 
QD-OLED is a next-generation display technology that integrates quantum dots into the self-emissive structure of OLED. This approach enables faster response times, deeper blacks and higher contrast ratios. Samsung’s QD-OLED was awarded Display of the Year in 2023 by the Society for Information Display (SID), the world’s largest organization dedicated to display technologies.
 
“Samsung has not only led the market with its indium phosphide-based quantum dot TVs but also remains the only company to have successfully integrated and commercialized quantum dots in OLEDs,” said Sohn. “By leveraging our leadership in quantum dot technology, we will continue to lead the future of display innovation.”
 
▲ Doh Chang Lee
 
“Research trends in the academic community shifted noticeably before and after the release of Samsung’s quantum dot TVs,” said Doh Chang Lee, a professor in the Department of Chemical and Biomolecular Engineering at the Korea Advanced Institute of Science and Technology (KAIST). “Since its launch, discussions have increasingly focused on practical applications rather than the materials themselves, reflecting the potential for real-world implementation through display technologies.”
 
“There have been many attempts to apply quantum dots in various fields including photocatalysis,” he added. “But these efforts remain in the early stages compared to their use in displays.”
 
Hyeon also noted that the successful commercialization of Samsung’s quantum dot TVs helped pave the way for Bawendi, Brus and Yekimov to receive the 2023 Nobel Prize in Chemistry.
 
“One of the most important criteria for the Nobel Prize is the extent to which a technology has contributed to humanity through commercialization,” he said. “Samsung’s QLED represents one of the most significant achievements in nanotechnology. Without its commercialization, it would have been difficult for quantum dots to earn Nobel recognition.”
 

Samsung’s Vision for Tomorrow’s Displays
Since the launch of its QLED TVs, Samsung has accelerated the growth of quantum dot technology in both industry and academia. When asked about the future of quantum dot displays, the experts shared their insights on what lies ahead.
 
“As a next-generation technology, we are currently exploring self-emissive quantum dots,” said Sohn. “Until now, quantum dots have relied on external light source to express red and green. Going forward, we aim to develop quantum dots that emit light independently through electroluminescence — producing all three primary colors by injecting electrical energy. We are also working on the development of blue quantum dots.”
 
“As electroluminescent materials make it possible to reduce the size of device components, we’ll be able to achieve the high resolution, efficiency and brightness required for virtual and augmented reality applications,” said Lee, predicting a major transformation in the future of displays.
 
“A good display is one the viewer doesn’t even recognize as a display,” said Sohn. “The ultimate goal is to deliver an experience that feels indistinguishable from reality. As a leader in quantum dot display innovation, we will proudly continue to move forward.”
 
With its continued leadership and bold technological vision, Samsung is shaping the future of displays and rewriting what’s possible with quantum dots.
 
  
 
1 An ionic bond is a chemical bond formed when electrons are transferred between atoms, creating ions that are held together by electrical attraction.
2 A covalent bond is a chemical bond in which two atoms share electrons.
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Samsung Electronics today unveiled Samsung Vision AI at the CES 2025 First Look event, delivering personal AI-powered screens to enrich your everyday life. Samsung also unveiled the latest flagship Neo QLED 8K QN990F and exciting updates to its Lifestyle TVs and future display technologies, reflecting Samsung’s vision to transform screens into adaptive, intelligent companions to simplify and enrich everyday living.
 
“Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalization and lifestyle solutions into one seamless experience to simplify your life.”
 

 
 
Samsung Vision AI: Smarter, Adaptive Screens for Seamless Living
Samsung Vision1 AI represents the next step in Samsung’s journey to deliver intelligent, intuitive and seamless screen experiences. With the ability to make your Samsung TV aware of its surroundings, adaptive to user preferences and autonomous in delivering intuitive features, Samsung Vision AI transforms screens into smart companions that enhance entertainment, simplify interactions and seamlessly integrate into connected lifestyles.
 
At the core of Samsung Vision AI are its personalized features, which redefine how users interact with their screens.
 
Click to Search offers instant information about what’s on screen — whether identifying an actor or exploring displayed content — all without disrupting the viewing experience. Live Translate, powered by on-device AI translation model, eliminates language barriers with real-time subtitle translations, allowing viewers to enjoy global content seamlessly. Generative Wallpaper transforms screens into dynamic, personalized art canvases, allowing users to make images that perfectly match their taste or occasion.  
Beyond personalization, Samsung Vision AI positions screens as central hubs for smarter living through integration with the SmartThings ecosystem:
 
Home Insights provides real-time updates about your household environment, including safety alerts and daily updates, ensuring peace of mind whether users are home or away from home. Pet and Family Care keeps a watchful eye on loved ones, detecting unusual behavior in both pets and family members. It enhances comfort by automatically adjusting room settings, like dimming the lights when a child falls asleep, while providing real-time updates and recorded events through TVs.  
Samsung Vision AI also delivers exceptional advancements in picture and sound quality, making every on-screen moment captivating. On-device AI picture and sound technologies analyze content and environmental factors in real time, dynamically adjusting visuals and audio for an optimized experience.
 
Building on its history of recognition for innovation, Samsung’s latest Vision AI features, such as Click to Search and Live Translate, along with cutting-edge products like the AI companion Ballie and the Smart Monitor M9 featuring Copilot, have earned the prestigious 2025 CES Innovation Award.
 
 
Driving Innovation Through Open Partnerships in AI
Samsung Vision AI also offers limitless potential by collaborating with various AI partners such as Microsoft, paving the way for even more intelligent and personalized experiences and AI screen ecosystem expansion.
 
In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors featuring Microsoft Copilot. This partnership will enable users to explore a wide range of Copilot services, including personalized content recommendations.
 
Samsung also plans to work closely with leading AI partners such as Google and others to expand what Vision AI can do.
 
With Samsung Vision AI, Samsung is redefining what screens can do — delivering personalized, intelligent experiences that adapt to users’ needs, simplify their routines and enhance their daily lives.
 
 
The Era of AI Screens: Samsung Brings Samsung Vision AI to Its Widest Lineup Yet
Samsung is ushering in a new era of AI-driven screen technology, with Samsung Vision AI features now integrated across its most comprehensive lineup ever — including Neo QLED, OLED and QLED, and The Frame models. This expansion underscores Samsung’s commitment to bringing intelligent, adaptive screens to more users, redefining what’s possible in home entertainment and smart living.
 
At the forefront of this innovation is the Neo QLED 8K QN990F, Samsung’s most advanced TV to date, designed to deliver unparalleled performance, sleek design and smarter AI-driven experiences. Powered by the latest NQ8 AI Gen3 Processor, the TV leverages a suite of on-device AI features to enhance picture quality, sound clarity and overall viewing experience:
 
8K AI Upscaling Pro: Elevates lower-resolution content up to stunning 8K quality, ensuring incredible detail and clarity in every frame. Auto HDR Remastering Pro: Analyzes content frame by frame, applying scene-adaptive color expansion for lifelike visuals and vibrant colors, even in dark scenes. Adaptive Sound Pro: Uses AI to separate and optimize sound components like speech, music and sound effects, delivering clear, balanced audio. Color Booster Pro: Enriches color expression with AI-driven scene analysis and enhanced image processing for each frame. AI Mode: Adaptively optimizes picture and sound leveraging AI-based content recognition and TV area analysis for an optimal viewing experience in any setting.  
Encased in an ultra-slim, minimalist design, the QN990F is a premium home entertainment device that combines cutting-edge technology with elegant aesthetics. With its advanced features and refined design, it elevates both the performance and style of any living space, offering a truly sophisticated entertainment experience.
 

 
 
A New Vision of Art: Expanding the Samsung Art Store and Introducing The Frame Pro
Samsung is continuing its commitment to blending art and technology with the expansion of Samsung Art Store and the launch of The Frame Pro, a new addition to the iconic Frame lineup. Together, these innovations reinforce Samsung’s mission to make art more accessible, personal and seamlessly integrated into daily life.
 
Samsung Art Store now features over 3,000 curated works from prestigious global partners, including MoMA and the estates of Magritte and Basquiat. For 2025, this expanded collection is available not only on The Frame and MICRO LED series but also on Neo QLED and QLED models,2 giving users more ways than ever to transform their screens into personalized art galleries. This marks another milestone in Samsung’s commitment to enriching homes with dynamic art experiences.
 
Complementing The Frame, Samsung unveiled The Frame Pro, the latest model of the lineup, which enhances the art and entertainment experience with advanced Neo QLED picture quality — delivering brighter colors, sharper contrasts and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI Processor, The Frame Pro offers unparalleled picture quality for both artwork and video content. It also comes with the innovative Wireless One Connect, allowing for more flexible installations that blend in seamlessly with their environment.
 
Further strengthening its connection to the art world, Samsung has partnered with Art Basel, making The Frame the official art display of the globally celebrated event.
 
“As our mission is to power the world of art, having Samsung as our official global display partner is helping us break down physical and digital barriers, allowing more people to experience art in innovative and meaningful ways,” said Hayley Romer, Chief Growth Officer at Art Basel. “Through The Frame and the Samsung Art Store, art lovers can bring world-class works into their homes, transforming how they engage with and appreciate art.”
 

Shaping the Future of Display Technology
As Samsung continues to lead the way in reimagining the role of screens, its advancements deliver more than just technology — they create meaningful, personalized experiences that elevate everyday life.
 
At First Look 2025, Samsung unveiled The Premiere 5, the industry’s first interactive triple-laser ultra-short-throw (UST) projector. Designed to redefine home entertainment, The Premiere 5 introduces an interactive touch feature, allowing users to engage directly with the screen. This innovation seamlessly combines high-quality projection with versatile functionality, featuring Samsung LightWARP technology to project images onto everyday objects for creative and immersive experiences.
 
Samsung also showcased its commitment to shaping the future of display technology with the MICRO LED Beauty Mirror. This innovative mirror display combines advanced reflectance and transmittance capabilities with personalized beauty insights, demonstrating how cutting-edge technology can enhance daily routines. By analyzing individual skin types, the mirror provides tailored product recommendations to make self-care more intuitive and effective, leveraging innovative beauty solutions developed by Amorepacific, Korea’s leading cosmetics company.
 
 
1 Available features may vary by country and model.
2 Available models may vary by country.
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“The Odyssey OLED G8 was incredibly helpful for discussions with the art team, allowing us to discuss colors and expressions in greater detail”
– Hwang Junha, Dungeon Lead, ‘Solo Leveling:ARISE’
 
In the world of game production, transforming a popular story into an immersive, interactive experience is both a challenge and an art. Solo Leveling:ARISE,1 the first game adaptation of the Solo Leveling franchise—which has captivated millions with over 14.3 billion views globally—is a prime example of this transformation. As the gaming industry pushes the boundaries of visual storytelling, the technology behind the screen plays a crucial role in bringing these dynamic universes to life.
 
To explore this fusion of creativity and technology, Samsung Newsroom spoke with the developers behind Solo Leveling:ARISE. They shared insights into how they captured the webtoon’s intense action and stylish visuals in the game, and how the Odyssey OLED G8 has been instrumental in this process.
 
 
Founded in 2000, Netmarble has become a leader in Korea’s gaming industry, fueled by innovative strategies and strong partnerships with third-party studios. Since 2012, the company has made its mark in mobile gaming with popular titles like Modoo Marble, Seven Knights, and Solo Leveling:ARISE. Building on its success at home, Netmarble is now expanding its global reach, delivering engaging gaming experiences to players around the world.  
“[With the Odyssey OLED G8,] I could see attack animations more clearly, which helped me dodge more precisely. I also noticed effects and background details that I’d missed before.”
Kim JaeSeong, Combat Balance Part, ‘Solo Leveling:ARISE’
 
▲ (From left) Hwang Junha, Dungeon Lead, and Kim JaeSeong, Combat Balance Part, at Netmarble Neo, the developer of Netmarble’s ‘Solo Leveling:ARISE’
 
 
Q. What are your roles in developing Solo Leveling:ARISE?
 
Junha: I’m responsible for creating the dungeons and monsters in Solo Leveling:ARISE. This includes designing the environments where battles take place and developing the monsters-players encounter. Essentially, I establish the game’s META to ensure players have a rewarding and engaging combat experience.
* META: An acronym for “Most Effective Tactics Available,” representing the optimal strategies or approaches used by players in a game.
 
JaeSeong: I’m in charge of combat balance. My role is to allow players to craft their own combat styles by combining various elements like weapons, skills, hunters, and shadows. Players will enjoy the combination-dependent controls and actions, as well as the variety of buffs and debuffs that grant characters and enemies, which further enhance their attacks to clear dungeons and tricky bosses.
 
▲ With the Odyssey OLED G8, JaeSeong reviews the dynamic environments and monster designs, ensuring that each battle scene delivers a visually stunning and immersive experience.
 
 
Q. Can you give us an overview of Solo Leveling:ARISE? What was your main focus in developing the game?
 
Junha: Solo Leveling:ARISE is an action RPG based on Solo Leveling, the popular webtoon. We strived to stay true to the original work while at the same time leveraging our expertise to enhance the experience with high-quality action scenes and cinematic cut scenes, immersing players in a way that only a game can.
 
JaeSeong: Given the popularity of the original work, our goal was to faithfully capture each character’s unique combat style as depicted in the webtoon. In the game, we allow players to experiment with different skills and weapons. Additionally, we wanted to offer something special, so we included new, original content and behind-the-scenes stories that weren’t in the webtoon. This adds a fresh dimension to the game, enhancing the overall experience.
 
▲ (From left) Shadow Igris, hunters Cha Hae-In, Sung Jinwoo, Choi Jong-In and shadow Tusk in ‘Solo Leveling:ARISE’ (Image courtesy of Netmarble)
 
Junha: For Solo Leveling:ARISE, we wanted fast-paced combat and the freedom to pursue a variety of fighting styles. The goal was to avoid a one-size-fits-all approach and enable players to adapt their strategies based on the boss or challenge they’re facing.
 
JaeSeong: Our focus was on balancing the different characters, monsters, and dungeons to offer diverse combat experiences. For each character, we added specific skills and combos in addition to their unique abilities from the original series. The challenge was to maintain balance by tweaking attack ranges, damage rates, and speed to make combat more engaging, especially when playing as a team.
 
 
Q. As a game developer, what do you think are the most important elements of the gaming environment for players? Did the Odyssey OLED G8 sufficiently deliver during development and playtesting?
 
JaeSeong: In the RPG action game Solo Leveling:ARISE, players rely heavily on visual information like character movements and the detailed environments during combat. Therefore, having a display that can clearly present this information is crucial. A large monitor, in particular, enhances the visibility of character motions and provides a broader field of view, helping you catch every detail during intense battles.
 
The Odyssey OLED G8’s wide screen and high resolution made it easy to catch even the smallest details in the game. This helps gamers play better, too. For instance, I could see attack animations more clearly, which helped me dodge more precisely. I also noticed effects and background details that I’d missed before. 
 
▲ The monitor’s 4K OLED screen provides clear, vibrant visuals, allowing developers and the art team to fine-tune colors and expressions for smoother gameplay.
 
Junha: An outstanding monitor like the Odyssey OLED G8 that has great contrast and vibrant colors can really bring out the game’s unique art style, whether you’re exploring gates or summoning shadows. The Odyssey OLED G8 proved its value in the game development process. The 4K OLED’s clear images and wide color gamut were incredibly helpful for discussions with the art team on character effects, allowing us to discuss colors and expressions in greater detail.
 
 
Q. What other aspects are important for action-based RPGs?
 
JaeSeong: A high refresh rate is key for smooth gameplay. It ensures that the screen transitions are seamless, without tearing or stuttering, which reduces eye strain and makes for a more fluid and enjoyable gaming experience.
 
▲ JaeSeong uses the Odyssey OLED G8 to monitor gameplay performance and fine-tunes combat mechanics, ensuring smooth and immersive action sequence.
 
Junha: To fully experience the intense combat and character animations in Solo Leveling:ARISE, you need a monitor with fast response time and high resolution. The high refresh rate of the Odyssey OLED G8 made combat in Solo Leveling:ARISE feel seamless and smooth.
 
 
Q. What features of the Odyssey OLED G8 would you recommend to Solo Leveling:ARISE players?
 
Junha: The Odyssey OLED G8 has a lot going for it, but what really stood out to me was the OLED Glare-free feature. Other monitors that use anti-reflection films usually end up dulling colors. This monitor, on the other hand, reduces glare while keeping the image vibrant and clear.
 
▲ Junha gives an overview of how the game allows players to choose their own playstyle, enabling them to adapt strategies to different bosses and challenges. The OLED Glare-free feature reduces glare while maintaining vibrant and clear colors, ensuring an optimal experience without compromising image quality.
 
Also, the Dynamic Black Equalizer feature really helps in dark dungeons, making hidden details easier to spot and enhancing the overall gaming experience. I highly recommend players take advantage of this feature to elevate their gaming experience and enjoy every detail.
* OLED Glare-free: A UL-verified technology that reduces glare from external light sources and provides a screen that is 54% less glossy than conventional Anti-Reflection film.2
* Dynamic Black Equalizer: A feature that analyzes the brightness of game scenes and adjusts sharpness, saturation, and black details automatically, while improving visibility in dark areas, allowing for more detailed black levels.
 

 
▲ The Dynamic Black Equalizer enhances visibility in dark areas by automatically adjusting sharpness, saturation and black details for a more immersive gaming experience.
 
JaeSeong: One feature I think players will find super useful is the Game Bar. By selecting the genre you’re playing, the Game Bar automatically optimizes picture quality and sound for that specific genre. According to the selected genre, the display’s brightness is adjusted for better visibility and it delivers richer sound, which really pulls you deeper into the game.
 

 
▲ The Game Bar optimizes picture quality and sound based on the selected genre, adjusting brightness and enhancing sound to create a more immersive gaming experience.
 
 
Q. Any final thoughts for players enjoying Solo Leveling:ARISE?
 
Junha: I hope you get to fully immerse yourself in the amazing art and combat of Solo Leveling:ARISE with a gaming monitor that supports a high refresh rate and resolution. The Odyssey OLED G8, with its 4K 240Hz display and fast response time, is an excellent choice for this game.3
 
JaeSeong: The Odyssey OLED G8’s gaming features make it a great pick for smooth, immersive gameplay. My advice is to experiment with different strategies and combat styles in Solo Leveling:ARISE, to find your own playstyle and really get the most out of the experience.
 
 
 
1 ⓒ DUBU (REDICE STUDIO), Chugong, h-goon 2018 / D&C MEDIA ⓒ Netmarble Corp. & Netmarble Neo Inc. All Rights Reserved.
2 Based on internal test results.
3 Refresh rate may vary based on the performance of the input source.
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Game, work and relax. For those who want a monitor that does it all, Samsung Electronics presents the Odyssey OLED G8. Samsung Newsroom invited “Gamer S” to preview the Odyssey OLED G8 with a walk-through of a day in her actual life.
 
S describes herself as a “jack of all trades” gamer. From FPS, RTS and RPG, to racing and sports games, she plays across all platforms, including PC and consoles. She also likes to watch professional gamers play just as much as she enjoys playing herself. Let’s take a look at Gamer S’ day with the Odyssey OLED G8.
 

 

 
▲ Snap-on stand doesn’t require additional parts or dedicated tools.
 
Upon first glance in the morning, the Odyssey OLED G8 is quite the spectacle. Its super slim metal design measuring draws immediate attention as it measures 3.9mm at its thinnest point. Even though it is a 32-inch monitor, it does not take up much space thanks to its slim design, so it can be conveniently placed anywhere. The unique silver color harmonizes with peripherals like controllers, PCs and consoles, plus mice and keyboards.
 
▲ An ultra-slim metal design
 
You can adjust the monitor to fit your posture for comfortable gameplay. The Odyssey OLED G8 provides ergonomic adjustments, including height, tilt, rotation and pivot, to prevent pressure on your body during long play time.
 
▲ Samsung Odyssey OLED G8(G80SD)
 

 
FPS games are the answer to getting your hands ready for a day of gaming and entertainment. The basic formula for FPS games is to catch your opponent off guard, and overwhelm them before they even realize what is happening. Lightning quick response speed and refresh rate are vitally important in a monitor when playing FPS games. The Odyssey OLED G8 has a 4K UHD resolution that gives you the advantage when searching for enemies. S enjoys the edge that comes from a 240Hz refresh rate and a 0.03ms(GtG) response speed.
 
▲ Enjoy ‘The FINALS’ with the Odyssey OLED G8 featuring 240Hz refresh rate and 0.03ms response time(GtG), while offering users an edge in fast-action gaming.
 
Core Lighting+ on the back of the monitor is also something you don’t want to miss out on. It provides a more immersive ambiance to the gaming environment. With the CoreSync function, the monitor’s rear lights change color, mimicking the games scenes’ colors. This creates a more dramatic gaming environment and extends the mood and colors of your game to the outside world.
 
▲ Upgraded Core Lighting+ provides a more immersive ambiance to the gaming environment.
 

 
The impressive visual value of the Odyssey OLED G8 can be witnessed in RPG games with dark backgrounds and contrasts. The Odyssey OLED G8 helps you fully immerse yourself in the gaming world, as it displays brilliant graphics, superior brightness of 250 nits(typ) and a wide DCI-P3 99% color gamut. Every scene comes alive in vivid detail with the consistently brilliant imagery.
 
Especially in Game mode, the Dynamic Black Equalizer automatically increases the visibility of dark areas, while still maintaining bright zones. This enables gamers to uncover every secret while experiencing the best visuals a game has to offer.
 
Players can spot hidden enemies in the dark as they can see through the shadows with purer dark levels. You can even find small details hidden in the shadows without pixel light bleed, providing incredible color and depth in every game. There is no need for any additional actions or tinkering with the settings. All you have to do is focus on the game.
 
▲ Play ‘SOLO LEVELING: ARISE’ with 4K OLED and experience a brighter, more detailed world.
 
For too long, external light sources such as natural sunlight or ambient lighting have reflected off the monitor to disrupt gameplay. The Odyssey OLED G8 however, applies ‘OLED Glare Free’ technology to minimize light reflection. It delivers vivid and clear colors, even without a monitor hood. With a screen 54% less glossy than conventional Anti-Reflection film, you can see your full game environment and focus solely on gameplay.
 
▲ The Odyssey OLED G8 minimizes light reflection through its OLED Glare Free technology.
 
High-end games require the highest performing graphic cards. However, these graphics cards generate large amounts of heat. Gamers want to keep their devices performing at their peak. But the longer they play, the greater their concerns are of the heat and burn-in.
 
The Odyssey OLED G8 is built with Dynamic Cooling System, which evaporates and condenses coolant to diffuse the monitor’s heat five times better than the previously used graphite sheet method. So the Odyssey OLED G8 reduces temperature at the core. Also, with Thermal Modulation System,1 the algorithms predict surface temperature and automatically control brightness accordingly to reduce heat.
 
The Odyssey OLED G8 is the first monitor in the world to apply a Pulsating Heat Pipe that prevents burn-in.
 
▲ The Dynamic Cooling System and Pulsating Heat Pipe
 

 
The Odyssey OLED G8 has built-in Smart TV apps that allow users to enjoy various streaming services as well as Samsung TV Plus, Samsung’s FAST (Free Ad-supported Streaming TV). No need to connect external devices. Just turn on your monitor, sit back and enjoy.
 
▲ With Smart TV Apps, use the Odyssey OLED G8 as an extra TV when it’s time to take a gaming break. It also comes with a SolarCell Remote, which negates the need for disposable batteries.
 
 
Upgrade your gaming skills by watching pro gamers’ livestreams. With the Odyssey OLED G8, you’ll see the tactical and dynamic gameplay with minute-to-second details.
 
The Odyssey OLED G8 is powered by an AI processor, the NQ8 AI Gen3, which upscales content to near-4K when using Samsung Gaming Hub and the built-in Smart TV apps.2 Users can now enjoy higher resolution in both gaming and entertainment content.
 
The Odyssey OLED G8 is also equipped with ‘AI Motion Enhancer Pro,’ which enables you to enjoy content at a higher level.3 AI technology captures the movement of small objects as they move across the screen. It then calibrates accordingly to provide a smooth and more realistic viewing experience of sporting events.
 
▲ ‘AI Motion Enhancer Pro’ delivers clearer action through its AI processor.
 

 
The Odyssey OLED G8 has now transformed into a TV for gaming. Now, instead of using a PC, S decides to enjoy console games in a more comfortable position. The Odyssey OLED G8 automatically recognizes the connected console and activates ‘Game Bar,’ supporting useful functions such as showing the heads-up display to provide performance information, displaying aiming points and enlarging mini maps.
 
The monitor features AI Auto Game Mode too.4 Just input a game into the console, and set the genre to “Auto” in the game bar. AI Auto Game Mode will analyze the game title and automatically switch the setting to display the optimal image quality and sound for the genre of the game.
 
You can feel the difference in the audio and visual experience as the screen’s color becomes clear and rich sound fills the space. The three-dimensional and lively sound creates a high sense of immersion as if you’re entering the gaming world.
 
Before, gamers had to manually switch the setting based on the game they were playing. Now, players can save time and minimize disruptions when a new game is started, while also enjoying the game in its optimal state.
 
▲ When playing ‘Cyberpunk 2077’, gamers can experience AI Auto Game Mode, which analyzes the game title and automatically switches the setting to display the optimal image quality and sound.
 
▲ (Left) AI Auto Game Mode, (Right) Original
 
 
And since the Odyssey OLED G8 supports the ‘Samsung Gaming Hub,’ you can even play console games without downloading. No console required. Now, when you turn on the game controller, you’re automatically connected to the Gaming Hub.5
 

 
 
The Odyssey OLED G8, Your All-Around Companion, Guiding You to Gamer’s Utopia
From gaming to streaming to 4K video content viewing, the Odyssey OLED G8 delivers the best experience for gamers everywhere. If you are a gamer who wants to elevate your skills with a single monitor, look no further. With the Odyssey OLED G8, your gaming room will turn into a utopia.
 
▲ The Odyssey OLED G8 invites gamers to utopia.
 
 
1 When “Adjust Logo Brightness” setting is on “Off” or “Low,” Thermal Modulation is active in pre-set picture modes only. When “Adjust Logo Brightness” setting is on “High,” Thermal Modulation is always active.
2 AI upscaling works only when using the built-in Smart TV apps and Samsung Gaming Hub (PQ priority mode).
3 AI Motion Enhancer Pro is only available in the built-in Smart TV apps. Viewing experience may vary according to types of content and format.
4 AI Auto Game Mode is available for certain console games only. Availability may vary according to gaming content and format.
5 Gaming Hub is available in limited countries, with app availability differing by country. Accessing Gaming Hub is free of charge. Subscription may be required to access content offered by game-stream providers on the Gaming Hub platform.
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