Report

The Samsung Developer Conference 2024 (SDC24) kicked off on October 3 at the San Jose McEnery Convention Center in San Jose, California. SDC24 attendees engaged in intellectual exchange with one another and shared their visions for enhancing the lives and experiences of users.
 
Samsung Newsroom captured some highlights from the event, which brought together developers and Samsung Electronics partners from around the world.
 
 
Exploring Samsung’s AI Roadmap at Tech Session
Tech Session at SDC24 became a platform for Samsung executives and employees to present the current state and future vision of Samsung’s AI innovations. This year, Tech Session was divided into five themes — Device AI, SmartThings, Responsible AI, Advanced Tech and Enterprise & Ecosystem. Each theme highlighted AI innovations spanning the entire product line including Galaxy AI, AI TVs and Bespoke AI appliances as well as the platforms that power these AI products. Discussions also touched on establishing a blueprint for enhanced security technologies.
 

 

 
Among the innovations discussed that captivated attendees were the AI capabilities of Samsung TVs, which have been refined to more accurately recognize users and contexts for optimal viewing. Also on the agenda were Bespoke AI appliances equipped with Bixby to upgrade the smart home experience. .
 
Additionally, the Samsung Health SDK Suite offered a glimpse into the future of digital health with its potential to transform the healthcare ecosystem.
 
 
Transforming AI-Driven Communication and Exchange at Open Stage
SDC24 featured diverse programs designed to foster communication and interaction among developers including Open Stage, where various external speakers shared their knowledge and industry expertise; a Q&A session with Tech Session speakers; and the Roundtable, discussion sessions for attendees to explore the exhibits and exchange ideas.
 

 
Developer Tiffany Janzen, the founder of TiffinTech, spoke about the future of everyday life shaped by the convergence of AI and IoT during Open Stage. Meanwhile, Q&A session attendees participated in lively discussions and shared valuable insights.
 
 
Experiencing AI-Powered Software Solutions at Tech Square
Tech Square, an exhibition space showcasing Samsung’s latest innovations, provided participants with a firsthand look at the company’s cutting-edge software and AI-based services.
 

 

 
Developers lined up to explore the latest AI features integrated into TVs, home appliances and more. The Generative Wallpaper feature on Samsung TVs as well as the Bespoke AI Family Hub in particular garnered a large amount of attention from developers.
 
Celebrating its 10th anniversary, SmartThings evolved with AI to launch Home Insight and expand SmartThings Hub to a wider range of products.
 

 
HARMAN, a Samsung subsidiary, made an appearance at the event as well. The company introduced technology aimed at helping developers enter the automotive app market and demonstrated its Ignite platform, offering a variety of in-vehicle experiences including automotive apps.
 
 
Expanding Samsung’s Software Ecosystem With Partners
Partner companies leading software and device innovation were also present at Tech Square. The Partnership Zone provided a comprehensive overview of their devices and solutions within the SmartThings and Samsung Health ecosystem. Attendees experienced different real-life scenarios with treadmills, blood pressure monitors, smart body scales and more for an up-close look at the future of personalized healthcare at home through the seamless integration of Samsung Health and SmartThings.
 

 
Additionally, Samsung Wallet saw further advancements through collaborations with various partners, including smart key companies. For instance, the door lock functionality of SmartThings has been integrated into Samsung Wallet as a digital home key for improved convenience and usability. From mobile payment to storing digital IDs and event tickets, most of Samsung Wallet’s existing features were developed and launched in close collaboration with partner companies.
 

 

 

 
 
Diving Into Samsung’s Software at Code Lab
Featuring a total of 13 coding programs, Code Lab provided developers with hands-on coding experiences covering topics such as health, SmartThings, Samsung Wallet and automotive apps. After selecting their areas of interest, developers solved various software challenges under a time limit for an engaging and interactive experience.
 

 

 

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Samsung Art Store is a subscription service that enables owners of The Frame to continuously transform any space with over 2,500 pieces of digital art, including works from the most renowned artists, museums and industry tastemakers. It brings the experience of an art gallery directly into the home in a 4K frame that is a TV when on, and an art display when it’s off.
 
Samsung Art Store is designed to effortlessly accentuate home décor, serving as a premium versatile art display. Users can transform their private spaces to reflect changing styles, displaying from renowned classic masterpieces, remarkable contemporary artworks to professionally curated collections selected by the Samsung Art Store curator to match any aesthetic.
 
See how Samsung Art Store gives the ease and flexibility to enhance any space for every occasion in the infographic below.
 

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Gamers discovered new devices and highly awaited titles at Summer Game Fest — a global celebration of video games and their creators that started on June 7 at YouTube Theater in Hollywood Park in Los Angeles. Here, Samsung showcased its 2024 lineup of monitors including the newest OLED gaming monitor series.
 
▲ Summer Game Fest highlighted the latest in gaming technology and unveiled upcoming releases to gamers around the world.
 
Fans of all things gaming around the world tuned into the opening livestream, while 6,000 attendees gathered in person to see exciting announcements and demos from the biggest brands. During the opening livestream, attendees experienced new Samsung monitors — including the latest Odyssey OLED G8 — now available for preorder.
 

 
▲ Samsung proudly announced the Odyssey OLED G8 during the Summer Game Fest livestream. OLED Glare Free technology significantly reduces glare from light or reflections.
 
At the Samsung x YouTube Gaming Afterparty, well-known game creators and industry insiders had a chance to preview the best gaming devices on the market. With the new Odyssey OLED series, attendees were the first to play new titles, such as “Warhammer 40,000: Space Marine 2” from Focus, before their release.
 
“You need a high refresh rate for games as fast as the new Warhammer one that we get to play here,” said a gamer at the Afterparty. “The Odyssey OLED G6’s 360Hz refresh rate makes the action super smooth, so you can easily aim and see enemy movement without any annoying blur.”
 
▲ Attendees were the first in the world to play “Warhammer 40,000: Space Marine 2” on the Odyssey OLED G8.
 
This year’s Odyssey OLED series includes the 32-inch Odyssey OLED G8 in 4K UHD with a 240Hz refresh rate and the 27-inch OLED G6 in QHD with a 360Hz refresh rate. Both deliver outstanding OLED picture quality with a near-instant 0.03-millisecond gray-to-gray response time for ultra-smooth, responsive gameplay.
 
The Odyssey series’ latest features are especially geared toward creating an optimal gaming environment. The new OLED Glare Free technology minimizes light reflection and delivers vivid, clear colors so gamers can enjoy crisp, clean picture quality. In addition, both OLED models feature Samsung OLED Safeguard+ — a proprietary burn-in protection technology that combines a pulsating heat pipe with a dynamic cooling system to help prevent burn-in by reducing temperatures at the core.
▲ “Warhammer 40,000: Space Marine 2” displayed on the 32-inch Odyssey OLED G8, demonstrating the monitor’s vivid colors and clarity even in a brightly lit room.
 
YouTuber SugarStar was one of the gaming personalities who experienced the new monitors. “Graphics look fantastic on these monitors. The colors seem so vibrant and true to life, even without putting the brightness all the way up like you do on other monitors. All of the games here look great,” she said. “I also use an Odyssey monitor at home, and I love that I don’t need a PC connected to play. It made it easy to keep playing (console) games with Samsung Gaming Hub before my PC was built.”
 
▲ SugarStar played “Kingdom Hearts” on the ViewFinity S7, a monitor that balances productivity and gaming performance.
 
The new Odyssey OLED gaming monitors showcased at Summer Game Fest include HDR10+ GAMING capabilities on select games like “Cyberpunk 2077” and “Red Dead Redemption 2.” Players will automatically experience deeper color, contrast and brightness — without lengthy, manual calibration.
 
“If it ain’t like this, I don’t want it,” said YouTuber HipHopGamer, a popular gaming personality. “When you can move your mouse this fast, without blurring or stuttering, that’s what refresh rate is all about. It’s happening here on the Odyssey OLED G8, with one of the biggest games ever made, ‘Red Dead Redemption 2.’ There’s no stutter. There’s no blur.”1
 
Unlocking a premium visual experience, HDR10+ GAMING automatically adjusts the high-dynamic range (HDR) and the default HDR brightness of any game based on the specific capabilities of the monitor. By precisely calibrating color, contrast and brightness to each individual display, details are accurate even in dark shadows and bright highlights for more engaging gameplay.
 
Game developer Przemyslaw Czatrowski of CD Projekt Red, the company that brought the world “Cyberpunk 2077,” had only good things to say about HDR10+ Gaming. “Now, ‘Cyberpunk 2077’ with HDR looks just how I imagined it to be, ramping up the immersion,” he said.
 
▲ HipHopGamer played one of the biggest games of all time, “Red Dead Redemption 2,” with HDR10+ GAMING technology on the Odyssey OLED G8.
 
▲ “Cyberpunk 2077” impressed gamers with HDR10+ GAMING technology on the Odyssey OLED G9.
 
Guests also responded enthusiastically to the Smart Monitor M8 and ViewFinity S7 monitors which balance productivity with gaming and everyday use.
 
▲ 2024 ViewFinity S7 and Smart Monitor M8
 
Gaming continues to grow in new and exciting ways, and Summer Game Fest proved to be one of the industry’s standout events. This year, Samsung again proved its commitment to new and seasoned gamers through its future-defining monitors and innovative features.
 
Samsung’s participation in Summer Game Fest highlights its longstanding partnership with Hollywood Park, where Samsung technology is seamlessly integrated throughout the 300-acre mixed-use campus. During the event, attendees witnessed how a suite of Samsung digital signage at YouTube Theater creates the ultimate live experience. Game reveals and showcases were visible on two 26-by-14-foot Samsung LED Smart Signage displays installed on both sides of the 6,100-square-foot stage, fully immersing attendees in gameplay previews and building excitement for upcoming releases.
 
▲ Samsung LED Smart Signage at YouTube Theater in Hollywood Park
 
 
1 Performance may vary based on game and system settings.
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“I know my pieces are influencing AI models and millions of digital paintings. While I’m not sure where this trend will lead, I do know that original art created by humans will always be the basis of any technology in the future.”
– Erin Hanson, painter
 
Erin Hanson’s artistic journey is as vivid as the landscapes she paints. Drawing from the dramatic hues of Red Rock Canyon in Nevada and the Pacific coast, Hanson uses bold colors and textured brushstrokes in her signature style of “Open Impressionism.”
 
Through Samsung’s long-standing partnership with Saatchi Art, customers can access her unique works and access her colorful world on Samsung Art Store. Samsung Newsroom sat down with Hanson to discuss the scenery that inspires her and hear how technology is blurring boundaries in the art world by merging the physical with the digital.
 
▲ Erin Hanson
 
 
Letting Creativity Bloom
Q: Tell us a bit about your artistic journey. When did you begin painting?
 
For as long as I can remember, I’ve always wanted to be an artist. I started with oil paintings when I was 8 years old and explored other mediums — but I was always drawn back to oils since that’s what the masters painted in. When I hold a brush full of buttery paint and breathe in the smell of oils, I feel directly connected to the great painters of the past.
 
 
Q: Please tell us more about Open Impressionism.
 
People kept telling me that my paintings were distinctive and instantly recognizable, so I formed the term Open Impressionism after I had crafted about 400 paintings in this unique style. My focus is on color, light and the feeling of being surrounded by beauty in the outdoors. I call my style “open” because my inspiration comes from open-air landscapes. I use the impasto technique and keep my impressionistic paintings highly textured without smearing or blending colors. Through decisive brushstrokes, I let the underpainting peek out to give my works the appearance of stained glass or a mosaic.
 
▲ Dawning Saguaro (2021)
 
 
Q: Your paintings often feature stunning natural landscapes. What are your favorite locations? How have they influenced your creative process?

My first muses were the rocky landscapes of Nevada and southern Utah — the saturated colors of the scenic desert gave me endless subject matter whenever I went rock climbing at Red Rock Canyon. I’ve now explored many national parks and monuments including Zion, Bryce Canyon, Arches, Monument Valley, the Grand Canyon and Canyon de Chelly.
 
When I moved back to California, I started exploring Carmel and Mendocino on the Pacific coast. I fell in love with painting the vineyards, oak trees and rolling hills of California’s wine country. Yosemite and Lake Tahoe always draw me in with their dramatic colors and seasons.
 
“When I hold a brush full of buttery paint and breathe in the smell of oils, I feel directly connected to the great painters of the past.”
 
 
Framing Nature’s Beauty
Q: Your painting “Coastal Poppies II” is a favorite among users of The Frame. How did you translate this captivating piece for a digital platform?
 
“Coastal Poppies II” is inspired by one of my favorite coastal views in California, near Heart Castle and Big Sur. The painting brings me back to a time when the poppies were in full bloom, and I was standing alongside Highway 1 on the edge of the Pacific Coast — looking down into the rich aquamarine water with the salty ocean air blowing into my face. The contrast in colors and textures was so breathtaking that I completed four paintings in this series. The most recent was “Coastal Poppies IV” in 2022.
 
▲ Coastal Poppies II (2020)
 
“I formed the term Open Impressionism after I had crafted about 400 paintings in this unique style. My focus is on color, light and the feeling of being surrounded by beauty in the outdoors. I’ve [now] painted more than 3,000 oil pieces in [this] style”
 
 
Q: Can you share how you feel about your work being displayed on The Frame?
 
I like The Frame because the art is displayed on a wall, right where a real painting would hang. My fans and collectors can experience the brushstrokes and rhythms of texture within the painting which can be difficult to see on smaller displays.
 
I am also amazed at how well the Frame recreates the vibrant colors of my artwork. My impressionist paintings are all about color, and I love how the Frame captures the colors so accurately!
 
*Editor’s note: In 2024, The Frame became the first in the industry to earn the Pantone® Validated ArtfulColor certification. The Matte Display also minimizes light reflection to help viewers admire art under overhead room lights or even daylight.
 
 
Q: Out of all your pieces that users can display on The Frame, which are your top three picks?
 
My favorites are “Coastal Poppies II,” “Apple Blossoms” and “Cherry Blossoms.”
 
▲ Apple Blossoms (2023)
 
“Apple Blossoms” was inspired by a 30-year-old apple tree on my property. Since I moved up to the Willamette Valley in the Oregon wine country, I’ve been attracted to the four seasons in the Northwest.
 
▲ Cherry Blossom (2023)
 
“Cherry Blossom” captures a grove of blooming cherry trees near my gallery in McMinnville, Oregon. With pink cherry blossoms against a perfect blue sky, the painting is truly a harbinger of spring.
 
 
Q: “Apple Blossoms” will be part of Samsung Art Store’s April curated collection, “Spring in Bloom.” What can users expect?
 
The “Spring in Bloom” collection will capture everything there is to love about springtime. I live in Oregon, where spring arrives after a long, cold and wet winter. It feels like that moment in “The Wizard of Oz” when the world turns to technicolor — almost like someone flipped a switch one night, and the world is suddenly full of daffodils, mustard fields and flowering plum and cherry trees. I hope users get to experience that same kind of wonder and magic when they see this collection.
 
“My dream is to create an immersive Erin Hanson experience where people can step right into my paintings [in a digital environment] and be surrounded by moving pictures of my artwork”
 
 
Embracing Immersive Art Through Technology
Q: Can you share more about what drew you to work with Saatchi Art, a longtime partner of the Art Store?
 
Beyond showing its works on The Frame, Saatchi Art is the best online hub for showcasing original artwork. The art collection is well-curated, with, and there is an amazing variety of styles and mediums. The fact that there is something for everyone makes it a great way for collectors to find new artwork, again and again. I have been selling my work through Saatchi Art for over a decade now. The Saatchi team is always helpful and easy to work with.
 
 
Q: Traditional art galleries allow viewers to experience paintings in person and fully appreciate the texture, brushstrokes and scale. How do you think digital formats impact the way people engage with art?
 
I’ve painted more than 3,000 oil pieces in my Open Impressionism style — and truthfully, I struggled to find ways to share my work with fans and collectors. Although I have several coffee table books and many paper prints, the best way to share my collections is through digital formats.
 
For digital formats, we typically look for compositions that work well on a long, horizontal layout. To obtain such high-resolution images of my paintings, we use a large scanner in my gallery that takes up the entire room. The scanner photographs the paintings from above using five different light angles, so we can control the amount of shadow that is visible in the final images. This variation gives the illusion of three dimensions, so you can almost reach out and feel the brushstrokes.
 
In addition, we map my oil paintings to produce high-resolution, three-dimensional textured prints. They’re so lifelike that most people can’t tell the difference between the replica and the original.
 
My dream is to create an immersive Erin Hanson experience where people can step right into my paintings and be surrounded by moving pictures of my artwork. In a digital environment like this, visitors can appreciate a larger quantity of art than the dozen or so pieces they might see hanging in a gallery or festival setting.
 
 
Q: Do you see technology playing an increasingly significant role in the art world? If so, how do you anticipate this trend to unfold in the years to come?
 
I am sure technical innovators will continue to find new ways to create and share artwork. For example, bigger The Frame TVs would allow art lovers to display even larger works of art on their walls. I know my pieces are influencing AI models and millions of digital paintings. While I’m not sure where this trend will lead, I do know that original art created by humans will always be the basis of any technology in the future. A computer may be able to alter and combine different paintings to create a new piece, but the original images were all created by individual artists who viewed the world in their own distinct ways.
 
 
Q: Can you tell us about any upcoming projects?
 
This year, I am traveling to France to follow in the footsteps of the impressionists and visit all the famously painted locations in Paris, following the Seine to Arles and Le Havre in southern France. I will be visiting the windowsill where Van Gogh sat and painted “Starry Night” and exploring the gardens that Monet so famously painted. This has been a dream of mine for several years, and it is finally coming true. Afterward, I plan to create a collection of French-inspired works in homage to the 150th anniversary of the first impressionist exhibition.
 
The works from this collection, “Reflections of the Seine,” will be released in September. You can read more here: erinhanson.com/Event/ReflectionsoftheSeine.
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Samsung Art Store is today welcoming the arrival of 12 of Jean-Michel Basquiat’s most striking works, in partnership with Artestar and The Estate of Jean-Michel Basquiat. This is the first time the iconic artist’s work has been officially released for digital display, and joins works from leading museums, collections and artists around the world available from Samsung Art Store.
 
▲ Pez Dispenser (1984), one of Basquiat’s most recognizable artworks, displayed on The Frame
 
Samsung Art Store is a subscription service that enables owners of The Frame to continuously transform any space with over 2,500 pieces of digital art, including works from the most renowned artists, museums and industry tastemakers.
 
Jean-Michel Basquiat was a beacon of innovation and social commentary, with his work not only featured in galleries and museums worldwide, but also igniting a powerful conversation on cultural complexities. Artestar and The Estate of Jean-Michel Basquiat continue to honor his prolific legacy by showcasing his art and its underlying messages, striving to engage with audiences worldwide to ensure his visionary work remains accessible and influential.
 
“The ability to bring Basquiat’s iconic artwork directly into your home with Samsung Art Store is an exciting opportunity for global audiences to experience his work in a new and powerful way,” said David Stark, Founder and President of Artestar, the international brand licensing and consulting agency representing the Estate of Jean-Michel Basquiat. “Basquiat’s work continues to spark important conversations and encourages us to look at our worlds differently. This partnership on The Frame’s digital canvas allows his pieces to be experienced in anyone’s home, helping to share his work and honor his legacy.”
 
The new collection features unique pieces from throughout Basquiat’s career. Among the works available to Art Store subscribers are Bird on Money (1982), a stunning tribute to Charlie Parker. Also included is Boy and Dog in a Johnnypump (1982), King Zulu (1986), which offers a large color block of blue in his more refined late style; and a dual portrait with Andy Warhol, Dos Cabezas (1982), which like many of his works pulls inspiration from his Puerto Rican heritage.
 
This body of work was curated specifically for Samsung Art Store, adapted for a 16×9 format and were chosen based on their ability to be reproduced accurately, in keeping with Basquiat’s legacy.
 
Jean-Michel Basquiat emerged as one of the most significant artists of the 20th century, his work rich with themes of heritage, identity and the human experience. Beginning his career as a graffiti artist in New York City under the pseudonym SAMO, Basquiat later transitioned to canvas to express his unique blend of symbolic, abstract and figurative styles. His art, characterized by intense colors, dynamic figures and cryptic texts, delves into topics such as societal power structures, racial inequality and the quest for identity. Basquiat’s impact was monumental, leaving a lasting legacy in the art world that explores social issues through his interest in pop culture and his own deeply refined neo-expressionist style.
 
▲ Mitchell Crew (1983), shown on The Frame via Samsung Art Store
 
Since its founding in 2019, Samsung Art Store has been committed to bringing art from the world’s most renowned museums and important artists into homes across the world. The addition of the Basquiat collection significantly broadens the range of contemporary American artists whose works are now globally accessible for display.
 
“Jean-Michel Basquiat’s work stands completely alone in the history of contemporary art, which is why it was essential that some of his most brilliant pieces were represented in Samsung Art Store,” said Daria Greene, Global Curator at Samsung Art Store. “Basquiat’s preeminent place in our culture and unique message to the world is as necessary today as it ever was, and we’re so proud to help share that message and expand on his legacy.”
 
Basquiat’s work has been celebrated with numerous retrospectives and is held in prestigious collections globally, including those of the Museum of Modern Art, New York; The Metropolitan Museum of Art, New York; The Whitney Museum of American Art, New York; The Menil Collection, Houston; and the Museum of Contemporary Art, Los Angeles. His work continues to inspire new generations, embodying a bridge between street art and high art and challenging societal norms.
 
 
Explore Thousands of Works From Artists and Institutions Around the World
Alongside these new Basquiat pieces, viewers can explore thousands of additional artworks from masters such as Dalí and Van Gogh in Samsung Art Store,1 available for instant display on The Frame. Additionally, in Samsung’s Art Store you will find work from major global institutions including The Metropolitan Museum of Art, Tate Collection, the National Palace Museum in Taiwan, the Prado Museum in Madrid and the Belvedere Museum in Vienna.
 
Samsung also recently refreshed The Frame line-up, with the new series now available for purchase. The 2024 line-up offers Pantone Art Validated Colors, so that every piece of art appears even more realistic, plus new Samsung Art Store – Streams, a complimentary set of regularly curated artworks sampled from Samsung Art Store. The Frame is even more energy efficient when in Art Mode, automatically adjusting the refresh rate so you can enjoy high-quality art, while conserving energy.2
 
 
ABOUT JEAN-MICHEL BASQUIAT
Jean-Michel Basquiat is one of the best-known artists of his generation and is widely considered one of the most important artists of the 20th century. His career in art spanned the last 1970s through the 1980s until his death in 1988 at the age of 27. Basquiat’s works are edgy and raw, and through a bold sense of color and composition, he maintains a fine balance between seemingly contradictory forces such as control and spontaneity, menace and wit, urban imagery, and primitivism.
 
ABOUT ARTESTAR
This partnership was done in collaboration with Artestar, a global licensing agency and creative consultancy representing high-profile artists, photographers, designers and creatives. Artestar connects brands with artists — curating and managing some of the world’s most recognizable creative collaborations. Learn more at artestar.com.
 
 
1 A single user subscription for Art Store costs $4.99/month or $49.90/year.
2 This feature applies to the 55’’ display and above.
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