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    • By Samsung Newsroom
      On September 5, Samsung Electronics highlighted its vision of “AI for All” ahead of IFA 2024 — Europe’s largest consumer electronics trade show held from September 6-10 in Berlin, Germany.
       
      The press conference underscored Samsung’s commitment to democratizing AI as well as the transformative power of Galaxy AI with notable figures from Samsung and partner companies outlining how Samsung’s AI advancements are reshaping user experiences and contributing to a more sustainable and inclusive world. Below are visual assets from Samsung Electronics’ press conference at IFA 2024.
       
       
      AI for All: Like Sprinkling Magic Dust Into Everyday Life
      ▲Benjamin Braun, Chief Marketing Officer of Samsung Europe, opened the event by honoring IFA’s rich 100-year history. As part of the presentation, he showed a simulated video of Albert Einstein’s IFA 1930 keynote would look like using the power of Samsung’s different AI technologies, such as AI Upscaling, AI Active Voice Amplifier and Galaxy AI.
       
      ▲ “This year [Samsung] aim to have 200 million AI enabled devices,” said Benjamin Braun, Chief Marketing Officer of Samsung Europe. *separate images available below
       
      AI Meets World: More Inclusive and Sustainable
      ▲ Citing Samsung’s first Mobile AI Report, Dr. Chris Brauer, Chief Innovation Officer (CIO) at AI strategy, solutions and research firm Symmetry, said that “frequent mobile AI users are about 1.4 times more likely to report a high quality of life compared to those who rarely use it.”
       

      ▲ “AI Energy Mode in SmartThings Energy can save up to 70% of energy consumption in [Samsung] washing machines by using Ecobubble and AI Wash technologies,” said Katharina Mayer, Head of LifeStyle Lab Europe, Digital Appliances, Samsung Electronics. *separate images available below
         
      AI Meets You: More Productivity, Simplicity and Enjoyment
      ▲”Intel and Samsung have worked together for over 20 years,” said David Feng from Intel. “By combining the power of the newest Core Ultra processors with Samsung’s mobile leadership and our joint belief in an open ecosystem, the Galaxy Book5 Pro 360 unlocks the next level of cross-device AI experiences.” *separate images available below
       
      ▲”[The Galaxy Book4 Edge powered by Snapdragon X Elite] is built for AI, putting the world of intelligence at the heart of your PC,” said Nitin Kumar from Qualcomm *separate images available below
      ▲ (left) “[Our SmartThings ecosystem] can connect thousands of Samsung and non-Samsung devices and has over 350 million subscribers globally,” said Deborah Honig, VP of One Samsung at Samsung UK. “Now at IFA, we are introducing SmartThings Pro for the first time. A new platform to help businesses easily manage their connected devices and energy usage.” ▲ (right) “The only thing it doesn’t do is prepare the food for you,” Deborah Honig, VP of One Samsung at Samsung UK joked about the Samsung Food app. *separate images available below
      ▲”Our free Samsung Health app, [is] already used by over 64 million people worldwide,” said Stephanie Chosen, Brand & Product Marketing Manager at Samsung UK.
      ▲ “Samsung AI TV is set to become the hub of an AI-powered smart home system,” said Stephanie Chosen, Brand & Product Marketing Manager at Samsung UK.
       
      ▲ Benjamin Braun, CMO of Samsung Europe, announces the Music Frame WICKED Edition.
       
      ▲ Benjamin Braun, CMO of Samsung Europe, took a selfie with the crowd using Galaxy Z Flip6 and the gesture control on Galaxy Ring at the company’s press conference at IFA 2024.
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    • By Samsung Newsroom
      Gamers discovered new devices and highly awaited titles at Summer Game Fest — a global celebration of video games and their creators that started on June 7 at YouTube Theater in Hollywood Park in Los Angeles. Here, Samsung showcased its 2024 lineup of monitors including the newest OLED gaming monitor series.
       
      ▲ Summer Game Fest highlighted the latest in gaming technology and unveiled upcoming releases to gamers around the world.
       
      Fans of all things gaming around the world tuned into the opening livestream, while 6,000 attendees gathered in person to see exciting announcements and demos from the biggest brands. During the opening livestream, attendees experienced new Samsung monitors — including the latest Odyssey OLED G8 — now available for preorder.
       

       
      ▲ Samsung proudly announced the Odyssey OLED G8 during the Summer Game Fest livestream. OLED Glare Free technology significantly reduces glare from light or reflections.
       
      At the Samsung x YouTube Gaming Afterparty, well-known game creators and industry insiders had a chance to preview the best gaming devices on the market. With the new Odyssey OLED series, attendees were the first to play new titles, such as “Warhammer 40,000: Space Marine 2” from Focus, before their release.
       
      “You need a high refresh rate for games as fast as the new Warhammer one that we get to play here,” said a gamer at the Afterparty. “The Odyssey OLED G6’s 360Hz refresh rate makes the action super smooth, so you can easily aim and see enemy movement without any annoying blur.”
       
      ▲ Attendees were the first in the world to play “Warhammer 40,000: Space Marine 2” on the Odyssey OLED G8.
       
      This year’s Odyssey OLED series includes the 32-inch Odyssey OLED G8 in 4K UHD with a 240Hz refresh rate and the 27-inch OLED G6 in QHD with a 360Hz refresh rate. Both deliver outstanding OLED picture quality with a near-instant 0.03-millisecond gray-to-gray response time for ultra-smooth, responsive gameplay.
       
      The Odyssey series’ latest features are especially geared toward creating an optimal gaming environment. The new OLED Glare Free technology minimizes light reflection and delivers vivid, clear colors so gamers can enjoy crisp, clean picture quality. In addition, both OLED models feature Samsung OLED Safeguard+ — a proprietary burn-in protection technology that combines a pulsating heat pipe with a dynamic cooling system to help prevent burn-in by reducing temperatures at the core.
      ▲ “Warhammer 40,000: Space Marine 2” displayed on the 32-inch Odyssey OLED G8, demonstrating the monitor’s vivid colors and clarity even in a brightly lit room.
       
      YouTuber SugarStar was one of the gaming personalities who experienced the new monitors. “Graphics look fantastic on these monitors. The colors seem so vibrant and true to life, even without putting the brightness all the way up like you do on other monitors. All of the games here look great,” she said. “I also use an Odyssey monitor at home, and I love that I don’t need a PC connected to play. It made it easy to keep playing (console) games with Samsung Gaming Hub before my PC was built.”
       
      ▲ SugarStar played “Kingdom Hearts” on the ViewFinity S7, a monitor that balances productivity and gaming performance.
       
      The new Odyssey OLED gaming monitors showcased at Summer Game Fest include HDR10+ GAMING capabilities on select games like “Cyberpunk 2077” and “Red Dead Redemption 2.” Players will automatically experience deeper color, contrast and brightness — without lengthy, manual calibration.
       
      “If it ain’t like this, I don’t want it,” said YouTuber HipHopGamer, a popular gaming personality. “When you can move your mouse this fast, without blurring or stuttering, that’s what refresh rate is all about. It’s happening here on the Odyssey OLED G8, with one of the biggest games ever made, ‘Red Dead Redemption 2.’ There’s no stutter. There’s no blur.”1
       
      Unlocking a premium visual experience, HDR10+ GAMING automatically adjusts the high-dynamic range (HDR) and the default HDR brightness of any game based on the specific capabilities of the monitor. By precisely calibrating color, contrast and brightness to each individual display, details are accurate even in dark shadows and bright highlights for more engaging gameplay.
       
      Game developer Przemyslaw Czatrowski of CD Projekt Red, the company that brought the world “Cyberpunk 2077,” had only good things to say about HDR10+ Gaming. “Now, ‘Cyberpunk 2077’ with HDR looks just how I imagined it to be, ramping up the immersion,” he said.
       
      ▲ HipHopGamer played one of the biggest games of all time, “Red Dead Redemption 2,” with HDR10+ GAMING technology on the Odyssey OLED G8.
       
      ▲ “Cyberpunk 2077” impressed gamers with HDR10+ GAMING technology on the Odyssey OLED G9.
       
      Guests also responded enthusiastically to the Smart Monitor M8 and ViewFinity S7 monitors which balance productivity with gaming and everyday use.
       
      ▲ 2024 ViewFinity S7 and Smart Monitor M8
       
      Gaming continues to grow in new and exciting ways, and Summer Game Fest proved to be one of the industry’s standout events. This year, Samsung again proved its commitment to new and seasoned gamers through its future-defining monitors and innovative features.
       
      Samsung’s participation in Summer Game Fest highlights its longstanding partnership with Hollywood Park, where Samsung technology is seamlessly integrated throughout the 300-acre mixed-use campus. During the event, attendees witnessed how a suite of Samsung digital signage at YouTube Theater creates the ultimate live experience. Game reveals and showcases were visible on two 26-by-14-foot Samsung LED Smart Signage displays installed on both sides of the 6,100-square-foot stage, fully immersing attendees in gameplay previews and building excitement for upcoming releases.
       
      ▲ Samsung LED Smart Signage at YouTube Theater in Hollywood Park
       
       
      1 Performance may vary based on game and system settings.
      View the full article




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