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By Samsung Newsroom
Samsung Electronics today announced that it has secured its position as the global leader in the TV market for the 19th consecutive year.
According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006. This continued success is driven by the company’s commitment to premium and ultra-large screen innovation, as well as the introduction of cutting-edge, AI-powered TVs.
“Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives.”
▲ Samsung Electronics secured its position as the global leader in the TV market for the 19th consecutive year (Source: Omdia , Feb-2024. Results are not an endorsement of Samsung)
Dominance in the Premium and Ultra-Large TV Segments
Samsung solidified its leadership in the high-end TV market, particularly in the premium ($2,500+) and ultra-large (75-inch and above) segments:
Premium ($2,500+) TVs – Samsung captured a 49.6% market share, accounting for nearly half of the global premium TV market. 75-inch and above – Samsung led the ultra-large category with a 28.7% market share.
QLED and OLED TV Success
Samsung also maintained its leadership in the QLED and OLED segments, reinforcing its dominance in the premium TV industry:
QLED TVs – With 8.34 million units sold, Samsung commanded a 46.8% market share, further strengthening its leadership in this category. The global QLED market also saw significant growth, surpassing 10% of total TV sales for the first time. OLED TVs – Samsung’s OLED sales reached 1.44 million units in 2024, securing a 27.3% market share. This marks a year-over-year (YoY) increase of 42% and 4.6% in unit sales and market share, respectively, reflecting strong consumer demand for Samsung’s OLED innovations.
Transforming Home Entertainment With AI and Art
At CES 2025, Samsung unveiled Vision AI, a breakthrough in AI-powered screens that extends beyond traditional entertainment. By analyzing user preferences, intent and habits, Vision AI delivers a seamlessly personalized viewing experience that shapes the future of smart home displays.
Samsung is also expanding its Samsung Art Store — originally available exclusively on The Frame — to Neo QLED and QLED models this year, providing more consumers with access to a personalized digital art experience.
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By Samsung Newsroom
Samsung Electronics today introduced its latest advancements in home audio technology with the new Q-series (HW-Q990F and HW-QS700F) soundbars These flagship models combine state-of-the-art hardware with intelligent AI-driven features, designed to elevate home entertainment with unparalleled sound
“Our new soundbars combine exceptional audio quality with seamless convenience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With advanced AI technology in the HW-Q990F and the HW-QS700F’s innovative convertible design, these soundbars effortlessly adapt to any environment, delivering an immersive and personalized audio experience for every user.”
HW-Q990F: Redefining Flagship Audio Performance
As the successor to the highly acclaimed HW-Q990D, the HW-Q990F takes home audio to new heights. It features newly engineered dual active subwoofers that deliver robust bass and ultra-low-frequency precision. Plus, a new cube design reduces the subwoofers to half the size of its predecessor, minimizing resonance and blending flawlessly into modern interiors with a refined serrated finish.
The HW-Q990F also delivers advanced AI-driven sound optimization through features such as:
Dynamic Bass Control: Enhances clarity in low-frequency ranges by utilizing non-linear bass management for balanced and distortion-free sound. Q-Symphony: Immerses the user in 3D surround sound by detecting the position of wireless speakers like the Music Frame and automatically optimizing audio effects based on its distance and angle. Active Voice Amplifier Pro: Provides real-time content analysis that reduces background noise and emphasizes dialogue for an enhanced viewing experience.
Additionally, the HW-Q990F utilizes the Samsung TV’s Neural Processing Unit (NPU) in Q-Symphony mode, making dialogue clearer and delivering more immersive, synchronized audio.
HW-QS700F: Versatility Meets Elegance and Superior Sound
The HW-QS700F offers even more versatility in home audio with its sleek design and innovative gyro-sensor technology. Suitable for both wall-mounted and tabletop setups, this soundbar adapts to the user’s space. Its built-in gyro-sensor can automatically detect whether it’s positioned vertically or horizontally, fine-tuning the audio output to ensure optimal clarity and immersive sound in any configuration.
With its slim, modern profile, the HW-QS700F integrates into any room. Its adaptive design offers flexibility without compromising style, making it the perfect companion for a cinematic wall-mounted display or a minimalist tabletop setup. This soundbar delivers an audio experience as sophisticated as its design — ideal for users who demand both elegance and performance.
For more information, visit Samsung.com.
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By Samsung Newsroom
Samsung Electronics today unveiled Samsung Vision AI at the CES 2025 First Look event, delivering personal AI-powered screens to enrich your everyday life. Samsung also unveiled the latest flagship Neo QLED 8K QN990F and exciting updates to its Lifestyle TVs and future display technologies, reflecting Samsung’s vision to transform screens into adaptive, intelligent companions to simplify and enrich everyday living.
“Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalization and lifestyle solutions into one seamless experience to simplify your life.”
Samsung Vision AI: Smarter, Adaptive Screens for Seamless Living
Samsung Vision1 AI represents the next step in Samsung’s journey to deliver intelligent, intuitive and seamless screen experiences. With the ability to make your Samsung TV aware of its surroundings, adaptive to user preferences and autonomous in delivering intuitive features, Samsung Vision AI transforms screens into smart companions that enhance entertainment, simplify interactions and seamlessly integrate into connected lifestyles.
At the core of Samsung Vision AI are its personalized features, which redefine how users interact with their screens.
Click to Search offers instant information about what’s on screen — whether identifying an actor or exploring displayed content — all without disrupting the viewing experience. Live Translate, powered by on-device AI translation model, eliminates language barriers with real-time subtitle translations, allowing viewers to enjoy global content seamlessly. Generative Wallpaper transforms screens into dynamic, personalized art canvases, allowing users to make images that perfectly match their taste or occasion.
Beyond personalization, Samsung Vision AI positions screens as central hubs for smarter living through integration with the SmartThings ecosystem:
Home Insights provides real-time updates about your household environment, including safety alerts and daily updates, ensuring peace of mind whether users are home or away from home. Pet and Family Care keeps a watchful eye on loved ones, detecting unusual behavior in both pets and family members. It enhances comfort by automatically adjusting room settings, like dimming the lights when a child falls asleep, while providing real-time updates and recorded events through TVs.
Samsung Vision AI also delivers exceptional advancements in picture and sound quality, making every on-screen moment captivating. On-device AI picture and sound technologies analyze content and environmental factors in real time, dynamically adjusting visuals and audio for an optimized experience.
Building on its history of recognition for innovation, Samsung’s latest Vision AI features, such as Click to Search and Live Translate, along with cutting-edge products like the AI companion Ballie and the Smart Monitor M9 featuring Copilot, have earned the prestigious 2025 CES Innovation Award.
Driving Innovation Through Open Partnerships in AI
Samsung Vision AI also offers limitless potential by collaborating with various AI partners such as Microsoft, paving the way for even more intelligent and personalized experiences and AI screen ecosystem expansion.
In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors featuring Microsoft Copilot. This partnership will enable users to explore a wide range of Copilot services, including personalized content recommendations.
Samsung also plans to work closely with leading AI partners such as Google and others to expand what Vision AI can do.
With Samsung Vision AI, Samsung is redefining what screens can do — delivering personalized, intelligent experiences that adapt to users’ needs, simplify their routines and enhance their daily lives.
The Era of AI Screens: Samsung Brings Samsung Vision AI to Its Widest Lineup Yet
Samsung is ushering in a new era of AI-driven screen technology, with Samsung Vision AI features now integrated across its most comprehensive lineup ever — including Neo QLED, OLED and QLED, and The Frame models. This expansion underscores Samsung’s commitment to bringing intelligent, adaptive screens to more users, redefining what’s possible in home entertainment and smart living.
At the forefront of this innovation is the Neo QLED 8K QN990F, Samsung’s most advanced TV to date, designed to deliver unparalleled performance, sleek design and smarter AI-driven experiences. Powered by the latest NQ8 AI Gen3 Processor, the TV leverages a suite of on-device AI features to enhance picture quality, sound clarity and overall viewing experience:
8K AI Upscaling Pro: Elevates lower-resolution content up to stunning 8K quality, ensuring incredible detail and clarity in every frame. Auto HDR Remastering Pro: Analyzes content frame by frame, applying scene-adaptive color expansion for lifelike visuals and vibrant colors, even in dark scenes. Adaptive Sound Pro: Uses AI to separate and optimize sound components like speech, music and sound effects, delivering clear, balanced audio. Color Booster Pro: Enriches color expression with AI-driven scene analysis and enhanced image processing for each frame. AI Mode: Adaptively optimizes picture and sound leveraging AI-based content recognition and TV area analysis for an optimal viewing experience in any setting.
Encased in an ultra-slim, minimalist design, the QN990F is a premium home entertainment device that combines cutting-edge technology with elegant aesthetics. With its advanced features and refined design, it elevates both the performance and style of any living space, offering a truly sophisticated entertainment experience.
A New Vision of Art: Expanding the Samsung Art Store and Introducing The Frame Pro
Samsung is continuing its commitment to blending art and technology with the expansion of Samsung Art Store and the launch of The Frame Pro, a new addition to the iconic Frame lineup. Together, these innovations reinforce Samsung’s mission to make art more accessible, personal and seamlessly integrated into daily life.
Samsung Art Store now features over 3,000 curated works from prestigious global partners, including MoMA and the estates of Magritte and Basquiat. For 2025, this expanded collection is available not only on The Frame and MICRO LED series but also on Neo QLED and QLED models,2 giving users more ways than ever to transform their screens into personalized art galleries. This marks another milestone in Samsung’s commitment to enriching homes with dynamic art experiences.
Complementing The Frame, Samsung unveiled The Frame Pro, the latest model of the lineup, which enhances the art and entertainment experience with advanced Neo QLED picture quality — delivering brighter colors, sharper contrasts and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI Processor, The Frame Pro offers unparalleled picture quality for both artwork and video content. It also comes with the innovative Wireless One Connect, allowing for more flexible installations that blend in seamlessly with their environment.
Further strengthening its connection to the art world, Samsung has partnered with Art Basel, making The Frame the official art display of the globally celebrated event.
“As our mission is to power the world of art, having Samsung as our official global display partner is helping us break down physical and digital barriers, allowing more people to experience art in innovative and meaningful ways,” said Hayley Romer, Chief Growth Officer at Art Basel. “Through The Frame and the Samsung Art Store, art lovers can bring world-class works into their homes, transforming how they engage with and appreciate art.”
Shaping the Future of Display Technology
As Samsung continues to lead the way in reimagining the role of screens, its advancements deliver more than just technology — they create meaningful, personalized experiences that elevate everyday life.
At First Look 2025, Samsung unveiled The Premiere 5, the industry’s first interactive triple-laser ultra-short-throw (UST) projector. Designed to redefine home entertainment, The Premiere 5 introduces an interactive touch feature, allowing users to engage directly with the screen. This innovation seamlessly combines high-quality projection with versatile functionality, featuring Samsung LightWARP technology to project images onto everyday objects for creative and immersive experiences.
Samsung also showcased its commitment to shaping the future of display technology with the MICRO LED Beauty Mirror. This innovative mirror display combines advanced reflectance and transmittance capabilities with personalized beauty insights, demonstrating how cutting-edge technology can enhance daily routines. By analyzing individual skin types, the mirror provides tailored product recommendations to make self-care more intuitive and effective, leveraging innovative beauty solutions developed by Amorepacific, Korea’s leading cosmetics company.
1 Available features may vary by country and model.
2 Available models may vary by country.
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By Samsung Newsroom
November 2024 Samsung Health Data SDK: Unlock Health Data Insights
We are proud to introduce the newly released Samsung Health Data SDK, which is an innovative tool that helps developers to integrate health insights into their applications. The Health Data SDK lets you integrate different data including sleep, activity level, and heart rate. You can provide customized health experiences that ultimately enhance user support, engagement, in-depth analysis, and overall user health based on the data. Learn more about the Samsung Health Data SDK that provides data-driven insights benefiting users throughout their health journey.
Learn more One UI Design Guidelines Updated
Our One UI Design Guidelines for application developers have been updated. The latest design system changes for One UI including changes to Home screen and notifications are included in this update. It also includes application design guidelines and related use cases for providing an optimized user experience for a variety of devices such as Galaxy tablets, Fold, and Flip. Read through the new design guidelines to design your application to be optimized for different devices.
Learn more SDC24 Korea Hosted Online on November 21
Samsung Developer Conference Korea (SDC24 Korea) was successfully held on November 21. Having started with the CTO's opening speech, the event included keynote speeches from prominent speakers about Samsung Electronics' achievements in generative AI technology research & development and enhancement of the user experience on software and device platforms.
Over 29 in-depth tech sessions took place as well as some interesting small events. Moreover, the event built on the Samsung Developer Conference 2024 (SDC24) held in the USA on October 3, creating a lively platform for exchange where the participants could learn, share, and connect through a wealth of content. Watch the videos on the official SDC24 website (www.sdc-korea.com).
Learn more Code Lab Highlights from SDC24
At the recently concluded Samsung Developer Conference 2024 (SDC24), one of the standout programs was the Code Lab, where attendees could try different hands-on labs and dive deep into the latest Samsung SDKs and tools. The Code Lab covered a wide range of technologies, including SmartThings, Samsung Health, Samsung Wallet, and Automotive. Check out the Code Lab highlights from SDC24.
Learn more Tutorial: Maintain Galaxy Store Compatibility for Unity Games with Play Asset Delivery (PAD)
The Unity game engine is one of the leading engines for Android game development. It allows developers to take advantage of Android application bundle format features such as Play Asset Delivery (PAD). However, since PAD is exclusive to Google Play, uploading Unity games using PAD to Galaxy Store without any changes may cause various issues.
This tutorial walks you through the implementation of PAD in your Unity Games while maintaining compatibility with the Galaxy Store. It discusses how to implement PAD properly in Unity games and make simple changes to make them compatible with Galaxy Store. The changes required to make existing games compatible with PAD are also covered. Click the link below to learn more.
Learn more SmartThings Product Cloning and Certification by Similarity
SmartThings At SmartThings, we’re committed to making it quick and easy for you to become part of our ecosystem. We are excited to introduce our latest certification features: Product Cloning and Certification by Similarity.
Many smart home device manufacturers have product portfolios across various categories. These products may have different colors, shapes, or differences in specifications by country but are often essentially similar. However, getting them all certified one by one can be time-consuming and costly. Product Cloning and Certification by Similarity were developed to make it easier, faster, and cheaper to obtain the Works with SmartThings certification. Click the link below to learn more.
Learn more Blind Face Video Restoration with Temporally Consistent Generative Prior and Degradation-Aware Prompt
In real-world scenarios, both face images and videos may suffer from various types of degradation, such as downsampling, noise, blur, and compression. Blind Face Restoration (BFR) is a challenging task that aims to restore low-quality face images and videos that suffer from unknown degradation. Existing BFR methods have used facial priors such as reference prior, geometry prior, and generative prior in the network structure to perform restoration. However, they mostly focused on blind face image restoration (BFIR) with still images and have not been fully utilized for video restoration.
In this study, we present a new method called Stable Blind Face Video Restoration (StableBFVR). With StableBFVR, we have introduced temporal layers in the Stable Diffusion model that can preserve temporal consistency. The temporal layers are designed using two core technologies: Shift-Resblock that handles long-term information, and Nearby-Frame Attention that utilizes short-term information. Find out more about StableBFVR and how it performs better than existing methods at the Samsung Research blog.
Learn more SAMSEMO: New Dataset for Multilingual and Multimodal Emotion Recognition
Multimodal emotion recognition, recently gaining popularity, is a study area that analyzes a variety of communication signals including images, voices, and text in a multilateral way. However, the list of large-scale multimodal datasets is very short and the available datasets have various limitations. Hence, Samsung R&D Institute Poland presents a new dataset for multimodal and multilingual emotion recognition: Samsung Multimodal and Multilingual Dataset for Emotion Recognition (SAESEMO).
SAESEMO contains over 23,000 video scenes in 5 languages (Korean, English, German, Spanish, and Polish) collected from diverse sources. All video scenes are accompanied with rich metadata and emotion connotations collected manually. The study also analyzes balance and energy of audio features for the most important emotion classes and compares them with CMU-MOSEI data. Moreover, it carries out multimodal experiments for emotion recognition with SAESEMO and shows how to use a multilingual model to improve the detection of imbalanced classes. Learn more at the Samsung Research blog.
Learn more Technology Innovation towards mmWave Fixed Wireless Access
Fixed Wireless Access (FWA) is expected to drive 5G subscriber growth, with global subscriptions reaching 265 million by 2029. FWA users can consume 20 to 30 times more data compared to regular mobile users, placing a significant strain on the network.
Most existing FWA systems operate in Frequency Range 1 (FR1), meaning frequencies of 6 GHz or below. However, using Frequency Range 2 (FR2), which uses frequencies ranging from 24.25 to 71 GHz, can help improve FWS coverage and data demands. This article discusses key technology innovations that enable improved coverage and capacity for FR2-based FWA systems of 5G and 6G. Learn more at the Samsung Research blog.
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