Report

Samsung Electronics cemented its position as the global leader of the commercial display market, defending marking the largest global share for 15 consecutive years.1
 
Having entered the commercial display market with a full B2B signage in 2008, Samsung continues to make history of digital signage with consistent technological innovation, differentiated solutions, and market leadership.
 
Samsung started by achieving first place in global market share of digital signage in 2009. Then in 2012, Samsung opened the LCD renaissance by introducing two transparent LCD models. In 2017, the world’s first cinema LED, Onyx, was unveiled, presenting a new standard for theater screens with unbelievable picture quality and infinite contrast ratio.
 
Over a decade and a half of “firsts” has led to myriad breakthroughs in digital signage. The world’s first modular display “The Wall,” introduced in 2018, has freely adjustable screen size and shape, expanding the scope of digital signage to various spaces, like art museums and department stores.
 
As demand for immersive content increased, Samsung created a new version of “The Wall” exclusively for virtual production studios in 2023. With ultimate picture quality, it overcomes the challenges of physical on-site sets and leads to a reduction in production time and cost. The Wall for Virtual Production continues to change the landscape of the content production with a top-tier customizable solution.
 
Here’s a look at the footsteps of Samsung Signage, which has been solidifying its #1 position globally for 15 consecutive years2 with innovative display technology.
 

 
 
1, 2 Omdia Q4 2023 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.
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Samsung Electronics has once again demonstrated its dominance in the global TV market, marking an unprecedented 18-year streak at the forefront of the industry.
 
Market research firm Omdia reported that Samsung has achieved a 30.1% share of the global TV market in 2023, reinforcing its status as the industry leader since 2006. This success is largely due to the company’s strategic focus on premium and large-screen TV categories, driven by its cutting-edge QLED and OLED models.
 
Since its launch in 2017, Samsung’s QLED TV lineup, including the latest Neo QLED models, has surpassed cumulative sales of 40 million units. In 2023 alone, the QLED lineup achieved sales of 8.31million units.
 
▲ Samsung is ranked No. 1 global TV brand for 18th consecutive year
 
Samsung asserted notable leadership in the premium TV sector – specifically for TVs over 75 inches and priced above $2,500. The company has recorded an impressive 60.5% market share in terms of sales for TVs priced over $2,500, while also maintaining a lead with 33.9% sales share for TVs over 75 inches. In addition, thanks to robust sales of 98-inch models, TVs over the 90 inches have maintained the lead with a 30.4% market share.
 
Building on its success in the ultra-large and high-end TV market, Samsung has also made significant strides in the OLED sector. The company’s OLED TV lineup recorded 1.01 million units sold in 2023, capturing a market share of 22.7%. With the expanded OLED lineup in 2024, Samsung’s market share in the OLED sector is projected to surge in 2024.
 
“We are proud to be recognized as the market leader in the global TV sector for 18 consecutive years, a testament to the enduring trust and loyalty our customers place in Samsung,” stated SW Yong, President and Head of Visual Display Business at Samsung Electronics. “We are deeply committed to advancing the industry, moving beyond exceptional picture quality to offer more meaningful and valuable experiences.”
 
At CES 2024, Samsung Electronics unveiled the groundbreaking NQ8 AI Gen3 processor, heralding the start of the AI Screen Era. The advancement in state-of-the-art chipsets and capabilities is set to redefine the smart TV domain, integrating sophisticated AI powered by Tizen OS to establish AI screens as center of the smart home innovation.
 
2024 is shaping up to be another year of significant innovation for Samsung. With advancements in processors and cutting-edge AI features, Samsung is on course to further transform home entertainment and set new benchmarks in the TV industry.
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Samsung will take the stage in its home country later this week to unveil the Galaxy Z Fold 5 and Flip 5 foldables. This marks the first time the summer Unpacked event is being held at home rather than in an international market. It’s also the first time the mid-summer Unpacked press conference will take place in July rather than August or September.
I thought the arrival of Google’s Pixel Fold might have scared Samsung into moving up the launch event. But what if Samsung is really looking to deal with the iPhone ticking time bomb at home by looking to launch the new foldables as soon as possible?
Until this year, Samsung has had virtually no competition in the foldables space since the first Galaxy Fold. Samsung could take its time to upgrade the Fold and Flip each year without delivering massive redesigns. But Chinese vendors started putting pressure on Samsung in previous years. And some of those devices launched in Europe and other international markets in early 2023.
The Google Pixel Fold is perhaps the biggest threat to Samsung’s dominant position in the industry despite some of its obvious faults.
Samsung is responding to these threats with the kind of big Fold and Flip design updates we’ve been waiting for. The Fold 5 will be slimmer than before, thanks to a no-gap hinge. The Flip 5 will feature a large external display occupying almost the entire surface of one of the phone’s halves.
Google Pixel Fold smartphone unfolded. Image source: Jonathan S. Geller, BGR On top of that, Samsung set its Unpacked press event for July 26th, the earliest date ever. As a reminder, this Unpacked event used to be the home of the Galaxy Note series. And it used to happen in early September before Samsung detached it from the German IFA tradeshow. The reason Samsung went to early August was the iPhone’s early September launch which would routinely obliterate Note sales.
All that is to say that Samsung might be worried about increased competition in the foldables space. But the iPhone might be the real reason it’s focusing on the Korean market.
The big iPhone problem
Samsung might want to make an impression on a specific category of smartphone buyers in its home market. Per The Korea Herald, a new Gallup survey shows that young adults in the country prefer the iPhone overwhelmingly to a Samsung phone.
The study indicates that Samsung is the main smartphone vendor in Korea, with 69% of adults owning a Galaxy phone. Only 23% of respondents have an iPhone.
But younger millennials and Gen Z like the iPhone increasingly more than Samsung phones. In the 30-39 age group, 41% of respondents have an iPhone. The percentage goes to 60% in the 18-29 group.
Samsung vs. iPhone market share in Korea for different age groups. Image source: Gallup Korea via The Korea Herald This is a major problem for Samsung. These young adults are growing with the iPhone and the entire ecosystem of apps and hardware. Switching from iPhone to Android becomes increasingly difficult the more you use the products.
As a longtime iPhone user, I can attest to that. I’ve been on iPhone and Mac for over a decade, and there’s nothing to make me switch to a different combo. And I was in the 18-29 group when I started using Apple for my main computing needs.
The young adults who bought iPhone over Samsung cited Apple’s premium branding as one of the reasons. They’d buy the iPhone even if the same storage device is more expensive than the Galaxy S equivalent. For example, the 128GB iPhone 14 costs 1,250,000 won in the country, or $980. The Galaxy S23 is 100,000 won ($78) cheaper.
Various Galaxy Fold 4 and Flip 4 foldable phones. Image source: Samsung Apple Pay, which arrived in Korea earlier this year, is another factor that convinces young adults to buy iPhones.
The study also says that 85% of respondents say they are likely to stick with their current brand. That’s great for Samsung in the older groups. But if young adults stay with iPhone, we might be looking at decades of problems for Samsung. Especially if the teenage generation in Korea positions itself in favor of the iPhone. That wouldn’t be a surprise if their parents also use iPhones.
The unsung heroes in this survey are the older smartphone users who still have LG phones. LG is no longer making Android handsets, of course.
Samsung is apparently aware of the iPhone problem. The Herald says the Korean giant opened a flagship retail store in Gangnam last month, branding it a “playground for millennials and Gen Z.” The store is less than a kilometer away from Apple Gangnam store.
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The global smartphone market suffered its fifth consecutive quarterly decline, falling by 12% YoY in Q1 2023, according to a Canalys survey. That said, iPhone sales have grown year over year from 18% to 21% due to the solid demand for the iPhone 14 Pro series after supply constraints made the company sell fewer models during the last holiday quarter.
Another interesting piece of information regards Samsung, which was the only leading vendor to achieve a quarter-on-quarter recovery and struggled back to number one with a 22% market share. That said, the South Korean company still sold fewer phones than last year when it had 24% of the market share.
“The smartphone market’s decline in the first quarter of 2023 was within expectations throughout the industry,” said Canalys Analyst Sanyam Chaurasia. “The local macroeconomic conditions continued to hinder vendors’ investments and operations in several markets. Despite price cuts and heavy promotions from vendors, consumer demand remained sluggish, particularly in the low-end segment due to high inflation affecting consumer confidence and spending.”
While Canalys predicts the inventory of the smartphone industry can reach a relatively healthy level by the end of the second quarter of 2023, it’s still too early to predict the recovery of overall consumer demand.
Image source: Canalys Of all the top vendors, only Apple and OPPO had a YoY increase with their flagship phones during the first trimester. Samsung and Xiaomi had a decrease in market share, and Vivo retained its 8% from last year.
“The sell-in volume of the global smartphone market is expected to improve due to the reduction in inventories in the next few quarters. In addition, vendors have focused more on innovations and raising production and channel efficiencies after a round of fluctuations, shifting from growing for volumes and shares to growing for quality. 5G popularization and foldable phones are also becoming the new driving forces in the industry,” said Chaurasia.
For Apple, the company could be preparing for new highs with the iPhone 15 series. Without the fear of supply constraints for another quarter, the company is still selling iPhone 14 models while preparing a solid lineup of four new iPhone versions.
With a new design, better cameras, and processors, the Cupertino firm could see a new high during the holiday quarter later this year, which could also positively impact the first quarter of next year.
Don't Miss: iPhone 15: Everything we know so farThe post iPhone sales grew in Q1 2023 despite global smartphone market decline appeared first on BGR.
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Over the last year, BGR has highlighted differences between the Samsung Galaxy S23, Apple iPhone 14, and Google Pixel 7. In the latest analysis by SellCell, the company looked at depreciation data between these smartphone lineups since their launches.
While consumers need to know which new phone has the best camera, battery, or processor, eventually, they will plan to sell their old smartphone for a new model. But when the time comes, which smartphone holds the best value?
Like previous reports, the iPhone 14 retains the most value, while Samsung’s S23 lineup averages 40% lower resale prices, and Google Pixel 7 models are 48% weaker than the iPhone 14 prices. That said, the latest iPhone model is worth 5.7% less than the iPhone 13 after six months, with the 14-series depreciating by 31.5% while the 13-series was at 25.8% in the same timeframe.
For Galaxy S23 owners, the worst phone to be sold is the Ultra with 1TB. It lost 55.6% of its value in the two months since its launch. On the other hand, the best Galaxy S23 is the Plus model with 256GB. It regained some of its lost value, and it’s worth 36.4% less after two months of its launch.
Image source: sellcell One of the sellcell charts shows that the iPhone 14 Pro Max with 128GB version held the best value after two months of its launch, losing 13.6% of its total price. It’s followed by the base-model iPhone 14 with 29% of depreciation, its Plus version, and then the regular Pro model.
The Galaxy S23 Plus with 256GB appears next, followed by the Pixel 7 Pro. The phone with the most depreciation was the Pixel 7 with 128GB, which lost 44.7% in two months.
The full report can be found here. It highlights the different storage options between the Galaxy S23, iPhone 14, and Pixel 7 lineups and which could be better for you to buy or resell.
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