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    • By Samsung Newsroom
      Samsung Electronics introduced a new free-to-play “Gaming Zone” with Samsung screens in collaboration with Xbox at Microsoft Experience Centers (MEC) in London and New York.
       
      In June of 2022, Microsoft’s Xbox joined Samsung Gaming Hub,1 the world’s first smart TV platform to include the Xbox App on Smart TVs.2 With this partnership, Samsung Gaming Hub users are now able to stream over 100 high-quality games through the Xbox App by subscribing to “Xbox Game Pass”.
       
      ▲ Visitors can play the Minecraft Legend at the Cloud Gaming Zone in London
       
      To bring the experience to more gamers, Samsung Electronics has teamed up with Microsoft to introduce a dedicated space where gamers can play their favorite Xbox games on the Samsung Gaming Hub. Multiple Samsung Smart TVs and gaming monitors have been installed in the MEC to provide an exciting and unique gaming experience.
       
      The Gaming Zone in both London and New York City across the Microsoft Experience Centers on Regent Street and Fifth Avenue, now have three dedicated gaming areas incorporating a wide range of Samsung gaming screens3 for everyone to enjoy — either as a seasoned gamer or those new to cloud gaming.
       
      ▲ The Living Room Zone in London features three 98-inch Neo QLED 4K HDR Smart TVs
       
      The three gaming areas are:
       
      Cloud Gaming Zone — featuring 55-inch Neo QLED Smart TVs for game streaming via the Samsung Gaming Hub. Visitors can instantly play the biggest games from Xbox and other top gaming partners with no downloads, storage limits or console required. Just switch on your TV and play. Living Room Zone — showcasing three 98-inch Neo QLED 4K HDR Smart TVs in London and an 85-inch Neo QLED 8K TV at the store entrance in New York. Tournament Zone — with 24-inch Odyssey G3 Gaming Monitors (London) and 27-inch Odyssey G5 Gaming Monitors (New York) that give gamers the option to play games on Xbox Game Pass or Xbox console, providing flexibility for all gamers.  
      Powered by Tizen, the Samsung Gaming Hub is an all-in-one game streaming discovery platform bridging hardware and software for a better player experience. Instantly play thousands of games from Xbox, Amazon Luna, NVIDIA GeForce NOW and Utomik, with Antstream Arcade and Blacknut coming in 2023.4
       
      The Samsung Gaming Hub is the new home for gaming and entertainment with Twitch, Spotify and YouTube Gaming integration that gives players easy access to enhance their experience. No storage limits, no downloads, no console or PC required — all players need is a Bluetooth-enabled gaming controller and an internet connection to start playing.
       
      ▲ Gamers can compete simultaneously at the Tournament Zone in London
       
      “It is a great pleasure to work with Microsoft to deliver the impressive experience of Samsung Gaming Hub to global gamers,” said Sangsook Han, Executive Vice President of the Visual Display Business at Samsung Electronics. “Samsung Gaming Hub has been incorporated into Samsung Smart TVs and monitors demonstrating the evolution of the Samsung screen experience. Samsung will continue to advance this incredible service to attract global gamers by expanding its partnerships and innovative technology.”
       
      From London to New York, Samsung Gaming Hub is inspiring and connecting global gamers in new and exciting ways. In its collaboration with partners such as Microsoft, Samsung Electronics is helping to create next-level gaming experiences by leveraging its advanced Smart TVs and monitors in Microsoft Experience Centers.
       
      ▲ Samsung Electronics introduced a new free-to-play “Gaming Zone” with Samsung screens in collaboration with Xbox at Microsoft Experience Centers (MEC) in London and New York
       
      ▲ Visitors can instantly play the biggest games from Xbox and other top gaming partners with no downloads, storage limits or console required
       
      ▲ Gamers at the Tournament Zone in London
       
       
      1 Samsung Gaming Hub is only available in select countries: Brazil, Canada, France, Germany, Italy, Korea, Spain, the U.S. and the U.K. In other European countries, cloud gaming apps can be downloaded from the TV App Store and accessed through the Samsung Smart Hub. Service and content availability may vary by region and partners.
      2 As of 2023 new models, Samsung Gaming Hub is supported by Samsung Smart TV models above CU7000, Smart monitors and Odyssey gaming monitors with smart features.
      3 Installation products in London MEC include three 98-type Neo QLED 4K (QN90A), six 55-type Neo QLED 4K (QN95B) and 12 24-type Odyssey G3 (G32A). Two additional Odyssey Ark will be installed within May. Installation products in New York City MEC include one 85-type Neo QLED 8K (QN800B), four 55-type Neo QLED 4K (QN85B) and 10 27-type Odyssey G5 (G55A).
      4 Service availability for partners may vary by region. Service subscription can be required by partners.
      View the full article
    • By Samsung Newsroom
      Samsung Electronics, the world’s leading TV manufacturer for 16 consecutive years, today announced that Xbox is joining Samsung Gaming Hub,1 a new game streaming discovery platform available on 2022 Samsung Smart TVs including Neo QLED 8K, Neo QLED 4K, QLEDs2 and 2022 Smart Monitor Series. Samsung Gaming Hub will become the world’s first Smart TV platform to include the Xbox app on Smart TVs. With this partnership, Samsung Gaming Hub users are now able to stream over 100 high quality games, through the Xbox app, including blockbuster titles like Halo Infinite and Forza Horizon 5. Moreover, they can play new games on day one of release from Xbox Game Studios and enjoy iconic franchises from Bethesda Softworks and more.
       
      Powered by Tizen, Samsung Gaming Hub is a new game streaming discovery platform bridging hardware and software for a better player experience on 2022 Samsung Smart TVs, enabling gamers to instantly access the games they love from industry-leading content partners. In addition to the Xbox app offering hundreds of their favorite games via Xbox Game Pass, gamers can also look forward to an amazing gaming experience with minimized latency and amazing visual graphics thanks to advanced motion enhancements and game-play performance technology across Samsung’s 2022 Smart TV lineup and 2022 Smart Monitor Series.
       

       
      “Xbox has been an integral partner for Samsung and shares in our vision and dedication to bring the ultimate game streaming experience to everywhere in the home,” said Won-Jin Lee, President and Head of the Service Business Team at Samsung Electronics. “We are excited to deepen our partnership with Xbox by adding the Xbox app to Samsung Gaming Hub, which now gives Samsung Smart TV users access to hundreds of Xbox Game Pass games. With the same ease that our customers watch live sports and stream movies on Samsung Neo QLEDs and QLEDs, they can now play their favorite games.”
       

       
      “We’re on a quest to bring the joy and community of gaming to everyone on the planet, and bringing the Xbox app to smart TVs is another step in making our vision a reality,” said Phil Spencer, CEO of Microsoft Gaming. “That’s why we’re excited to partner with Samsung, a global leader in TVs, on bringing Xbox to more players. Working with Samsung has helped us provide more access to gaming and enabled us to welcome new players into our thriving community.”
       
      Revealed at CES 2022, Samsung Gaming Hub includes partnerships with leading game streaming services such as NVIDIA GeForce NOW, Google Stadia and Utomik, and with today’s announcement becomes the only Smart TV platform to include the Xbox app. The Samsung Gaming Hub will be available in select regions around the globe on 2022 Samsung Smart TV models beginning June 30th and beyond.
       
      For more details, visit the Samsung Gaming Hub page.
       
       

      1 Availability of Gaming Hub may vary by region.
      2 2022 Samsung Smart TV models above BU8000.
      View the full article




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