Report

Samsung Electronics today announced the global launch of its 2024 Odyssey OLED gaming monitor, Smart Monitor and ViewFinity monitor lineups.
 
These new and updated models bring features that people want — as well as some they don’t expect — to deliver new experiences, no matter how they use their monitors. The Odyssey lineup brings a next-level OLED experience and new AI capabilities1 to the Odyssey OLED G8; the Smart Monitor lineup heightens joy with more enhanced entertainment features, plus the Smart Monitor M8 powered by AI; and the ViewFinity lineup boosts connectivity to create a complete workstation.
 
“Our latest monitor lineups deliver a breadth of options to users globally and create better experiences, no matter how people use them,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “From the groundbreaking AI-powered Odyssey OLED gaming monitor to multi-device experiences in the Smart Monitor and ViewFinity lineups, Samsung remains committed to redefining the market and delivering cutting-edge technologies to users everywhere.”
 
 
Odyssey OLED Series: Visual Excellence With New Burn-In Prevention Features

 
The 2024 Odyssey OLED models expand Samsung’s offerings of next-generation OLED performance with the new Odyssey OLED G8 (G80SD model) and Odyssey OLED G6 (G60SD model).
 
The Odyssey OLED G8 is the first flat 32” Samsung OLED gaming monitor with 4K UHD (3840 x 2160) resolution and a 16:9 aspect ratio. It has a 240Hz refresh rate and 0.03ms gray-to-gray (GtG) response time for ultra smooth and responsive gameplay. The Odyssey OLED G6 is a 27” QHD (2560 x 1440) resolution monitor, supporting a 16:9 aspect ratio. Its 360Hz refresh rate and 0.03ms GtG response time make it easy for gamers to keep up with fast-moving gameplay.
 

 
The new Odyssey OLED G8 is Samsung’s first OLED gaming monitor powered by AI. The NQ8 AI Gen3 processor, which is the same processor Samsung uses in its 2024 8K TV, upscales content to nearly 4K when using Samsung Gaming Hub2 and the monitor’s native Smart TV apps for higher resolution in gaming and entertainment.3

 
Both new OLED models feature Samsung OLED Safeguard+, a new proprietary burn-in protection technology. This technology is the first in the world to prevent burn-in by applying a pulsating heat pipe to the monitor. Additionally, the Dynamic Cooling System evaporates and condenses a coolant to diffuse heat five times more effectively than the older graphite sheet method, which prevents burn-in by reducing temperature at the core. The monitor also detects static images like logos and taskbars, automatically reducing their brightness to provide another means of burn-in prevention.4
 
The Odyssey OLED G8 and OLED G6 both deliver unmatched OLED picture quality with a brightness of 250 nits (Typ.), while FreeSync Premium Pro keeps the GPU and display panel synced up to eliminate choppiness, screen lag and screen tearing.
 
Samsung’s new OLED Glare Free technology5 also preserves color accuracy and reduces reflections while maintaining image sharpness to ensure an immersive viewing experience, even in daylight. The OLED-optimized, low-reflection coating overcomes the trade-off between gloss and reflection thanks to a new, specialized hard-coating layer and surface coating pattern.
 
Both monitors feature a super slim metal design that gives them a distinct identity, while Core Lighting+ enhances entertainment and gaming experiences with ambient lighting that synchronizes with the screen. The ergonomic stand also makes long sessions more comfortable with adjustable height, plus tilt and swivel support.
 
The new Odyssey OLED monitors are the next entry to expand Samsung’s OLED monitor market leadership. Their release comes after Samsung achieved the top position in global sales in the OLED monitor market within only one year of launching its first OLED model.6 This achievement underscores Samsung’s rapid ascent in the competitive landscape of OLED monitors while reinforcing its commitment to diversifying its gaming monitor lineup with models that leverage the company’s proprietary OLED technology.
 
 
Smart Monitor M8: AI Processing for Crystal Clear Video and Audio

 
The updated Smart Monitor lineup brings together a complete multi-device experience into one hub for smarter entertainment and greater productivity. The upgraded 2024 models include the M8 (M80D model), M7 (M70D model) and the M5 (M50D model).
 
The upgraded 32” 4K UHD Smart Monitor M8 introduces new features powered by AI with the NQM AI processor, taking entertainment experiences to the next level. AI upscaling brings lower resolution content up to nearly 4K,7 and Active Voice Amplifier Pro uses AI to analyze background noise in the user’s environment to optimize dialogue in the user’s content.8 360 Audio Mode9 is available on the M8, which pairs with Galaxy Buds to create an immersive sound environment. The built-in SlimFit Camera also makes it easy to conduct video calls through mobile applications with Samsung Dex.10
 
New to the entire line of Smart Monitors is a Workout Tracker,11 which pairs with a Galaxy Watch to enable real-time health data on the screen, even while streaming content. This makes it easier to track workout goals and can make working out more enjoyable.
 
These new features enhance the already impressive Smart Monitor functionality. Smart TV apps and Samsung TV Plus12 provide instant access to a wide range of streaming services and live content, without needing to boot up a PC or connect to other devices.13
 
The M7 is available in 32” and 43” with 4K UHD (3840 x 2160) resolution, a brightness of 300 nits (Typ.) and a gray to gray (GtG) response time of 4ms. The M5 is available in 27” and 32”, with FHD resolution (1920 x 1080), a brightness of 250 nits (Typ.) and a GtG response time of 4ms.
 
 
ViewFinity Series: Maximizing Creativity and Ease of Use

 
Optimized for creatives and professionals and built with responsible practices, the latest ViewFinity lineup includes the ViewFinity S8 (S80UD and S80D models), ViewFinity S7 (S70D model) and the ViewFinity S6 (S60UD and S60D models).
 
The updated 2024 ViewFinity monitors14 help recycling efforts by being made with a minimum of 10% recycled plastic and not applying chemical sprays to the plastic components.15 The packaging also uses glue instead of staples for easier disassembly.
 
The Easy Setup Stand is put together with one quick click, requiring no tools or screws, making it fast and easy to set up and enjoy the ViewFinity’s vibrant display. Every 2024 ViewFinity monitor supports HDR10 and the display of 1 billion colors, ensuring accurate color representation, while also integrating TÜV-Rheinland-certified Intelligent Eye Care features to alleviate eye strain during prolonged work periods.
 
The ViewFinity S8 offers 27” and 32” screen options, each with 4K UHD (3840 x 2160) resolution, a refresh rate of 60Hz and a brightness of 350 nits (Typ.). They also feature a USB hub for easy connectivity and a height-adjustable stand. The S80UD model includes a new KVM switch for easy connection and switching between two different input devices, as well as a USB-C port that allows users to charge devices with up to 90W of power.
 

The ViewFinity S7 is available in 27” and 32” options, each with UHD 4K (3840 x 2160) resolution, a brightness of 350 nits (Typ.) and a refresh rate of 60Hz. The ViewFinity S6 is available in 24”, 27” and 32” options, each with QHD (2560 x 1440) resolution, a refresh rate of 100Hz and a brightness of 350 nits (Typ.), including a USB hub and height-adjustable stand. The S60UD model also includes a built-in KVM switch and a USB-C port (up to 90W charging).
 
For more information on Samsung’s 2024 monitor lineups, please visit www.samsung.com.
 
 
Product Specifications
Odyssey OLED Series
  Model
G80SD G60SD
 Display Screen Size 32”/ 16:9 / Flat 27” / 16:9 / Flat Panel Type OLED OLED Brightness (Typ.) 250 cd/m2 250 cd/m2 Refresh Rate 240Hz 360Hz Resolution 3840 x 2160 2560 x 1440 Glare Type OLED Glare Free OLED Glare Free Response Time GtG 0.03ms GtG 0.03ms  Interface
Interface 2 HDMI (2.1), 1 DP (1.4), 3 USB 3.0 (1 Up, 2 Down)
2 HDMI (2.1), 1 DP (1.4), 3 USB 3.0 (1 Up, 2 Down)
 Features Smart Yes – Built-in Speaker Yes – Sync Tech AMD FreeSync Premium Pro AMD FreeSync Premium Pro Burn-in Protection Yes (Samsung OLED Safeguard+) Yes (Samsung OLED Safeguard+)  Design
Stand Type HAS/Tilt/Swivel/Pivot/VESA HAS/Tilt/Swivel/Pivot/VESA  
Smart Monitor Series
  Model
M80D M70D M50D
  Screen Size 32” 43”, 32” 32”, 27”   Panel Type VA, Flat VA, Flat VA, Flat Brightness (Typ.) 400 cd/m2 300 cd/m2 250 cd/m2  Display
Refresh Rate 60Hz 60Hz 60Hz Contrast Ratio 3,000:1 (Typ.) 32”: 3,000:1 (Typ.) 43”: 5,000:1(Typ.)
3,000:1 (Typ.)   Resolution 3840 x 2160 3840 x 2160 1920 x 1080   Response Time 4ms (GtG) 4ms (GtG) 4ms (GtG)   HDR Yes (HDR 10+) Yes (HDR 10) Yes (HDR 10)  AI Technology 4K Upscaling Yes – – Active Voice Amplifier Pro Yes – –  Smart
VOD (Netflix, YouTube, etc.) Yes Yes Yes Gaming Hub Yes Yes Yes IoT Hub Yes (Built-in) Yes (Dongle Support) Yes (Dongle Support) Voice Assistant Yes (Far Field Voice) Yes (Far Field Voice) – Workspace Yes Yes Yes Multi View 2 screens (Full Screen) 2 Screens 2 Screens  MDE feature
Multi Control Yes Yes Yes 360 Audio Mode Yes – – Workout Tracker Yes Yes Yes  Interface Mouse & Keyboard control (with ESB) Yes Yes – Interface 1 HDMI (2.0), 2 USB-A, 1 USB-C (65W) 2 HDMI (2.0), 3 USB-A, 1 USB-C (65W) 2 HDMI (1.4), 2 USB-A Camera In-Box (Slim Fit Camera) Compatible Compatible Speaker 5W x 2 43”: 10W x 2 32”: 5W x 2
5W x 2  Eye Care
Adaptive Picture Yes Yes Yes Eye Saver Mode / Flicker Free Yes Yes Yes  Design
Iconic Slim Design Yes – – Color Warm White Black/White Black/White Stand HAS, Pivot, Tilt Simple Simple

 
ViewFinity Series
  Model
S80UD S80D S70D S60UD S60D
  Screen Size 27”/32” 27”/32” 27”/32” 24”/27”/32” 24”/27”/32”   Panel Type IPS (27”) / VA (32”) IPS (27”) / VA (32”) IPS (27”) / VA (32”) IPS IPS Brightness (Typ.) 350 nits 350 nits 350 nits 350 nits 350 nits  Display
Refresh Rate 60Hz 60Hz 60Hz 100Hz 100Hz Resolution 3840 x 2160 3840 x 2160 3840 x 2160 2560 x 1440 2560 x 1440   Color Gamut sRGB 99% sRGB 99% sRGB 99% sRGB 99% sRGB 99%  Interface
Interface 1 USB-C (90W) 1 HDMI (2.0)
1 DP (1.2)
USB Hub (Up/3Dn)
1 HDMI (2.0) 1 DP (1.2)
USB Hub (1Up/3Dn)
1 HDMI (2.0) 1 DP (1.2)
1 USB-C (90W) 1 HDMI (2.0)
1 DP (1.4)
1 DP out (1.4)
USB Hub (1Up/3Dn)
1 HDMI (2.0) 1 DP (1.4)
HDMI, DP, USB Hub (1Up/3Dn)
 Feature LAN Yes – – Yes – Daisy Chain – – – Yes – KVM Switch Yes – – Yes – Intelligent Eye Care Yes Yes Yes Yes Yes  Design Stand Type HAS Easy Setup Stand
HAS Easy Setup Stand
Simple Easy Setup Stand
HAS Easy Setup Stand
HAS Easy Setup Stand
VESA 100 x 100 100 x 100 100 x 100 100 x 100 100 x 100  
1 AI features available in G80SD, M80D only.
2 Gaming Hub is available in limited countries, with app availability differing by country.
3 AI upscaling works only when using the built-in Smart TV apps and Samsung Gaming Hub (PQ priority mode).
4 Logo detection is active in AV mode only.
5 UL’s verification validates the ‘OLED Glare Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE) and testing standard set by the International Organization for Standardization.
6 IDC Q4 2023 Worldwide Quarterly Gaming Tracker
7 AI upscaling works only when using the built-in Smart TV apps and Samsung Gaming Hub (PQ priority mode).
8 Active Voice Amplifier Pro is only available in the built-in Smart TV apps.
9 360 Audio and head tracking support may vary depending on the application and content. Supported devices include the Galaxy Buds 2 Pro / 2 / Pro / Live and can be updated without notice.
10 SlimFit Camera compatibility with Samsung DeX requires a USB-C connection to a Galaxy S23 or later, Fold 5, or Tab S9 with One UI 6.1.1 or above.
11 Supported devices include Galaxy Watch 4 or later with Galaxy Mobile (One UI 4.1.1 and above) with latest software version. Devices must be logged into the same Samsung account. Place your watch and mobile device near your screen to use Workout Tracker.
12 Samsung account required for Samsung TV Plus. Supported Samsung devices and channels may vary by region and are subject to change without prior notice. Additional settings may be required to use these functions. Ads may appear on Samsung TV Plus.
13 Internet access is required.
14 S60UD, S60D, S70D, S80UD, S80D only.
15 The percentage of recycled material, which may vary by component, is calculated based on the total weight of the plastic used on the product. (weight of recycled materials/total weight of plastic).
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Samsung Electronics today announced that it has been named the number one signage manufacturer for the fifteenth consecutive year by market research firm Omdia, once again demonstrating its leadership in the global digital signage market.1
 
According to Omdia, in 2023 Samsung not only led the global signage market with a 33% market share, but also sold over 2 million units — a record-breaking number for the company.2
 
“Achieving first place in the global display signage market for 15 consecutive years reflects our commitment to innovation and our ability to adapt to evolving market conditions and the needs of our customers,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to provide the highest value to our customers by offering specialized devices, solutions and services that address their diverse needs.”
 
Samsung Electronics is regularly introducing differentiated signage products that meet various business environment needs.
 
The Wall, the world’s first modular display with micro LED technology. Thanks to its modular format, The Wall allows customers to adjust the sign’s size, ratio and shape based on preference and use case. Smart Signage, which provides an excellent sense of immersion with its ultra-slim profile and uniform bezel design. Outdoor Signage tailored for sports, landmark markets, and electric vehicle charging stations. The screens in the Outdoor Signage portfolio are designed for clear visibility in any weather environment. Samsung Interactive Display, an e-board optimized for the education market that puts educational tools at the fingertips of educators and students.  
The expansion of The Wall lineup is a clear indication of Samsung’s innovations and leading technology. Products like The Wall All-in-One and The Wall for Virtual Production were chosen by customers for their exceptional convenience and unique use cases, while The Wall has been selected as the display of choice for luxury hotels like Atlantis The Royal in Dubai and Hilton Waikiki Beach in Hawaii.
 
Samsung’s leadership in the digital signage industry can be attributed to the company’s commitment to product and service innovation. For example, the introduction of the world’s first transparent Micro LED display in January was noted by industry experts as the next generation of commercial display, earning accolades such as “Most Mind-Blowing LED” and “Best Transparent Display” from the North American AV news outlet, rAVe.
 

 
The recent introduction of the Samsung Visual eXperience Transformation (VXT) platform further demonstrates Samsung’s commitment to display innovation. This cloud-native platform combines content and remote signage operations on a single, secure platform, offering services and solutions that go beyond just hardware while ensuring seamless operation and management for users.
 
Looking ahead, the global display signage market is poised for rapid growth, with an expected annual increase of 8% leading to a projected market size of $24.6 billion by 2027, up from $14 billion in 2020.3
 
 
1 Omdia Q4 2023 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.
2 Omdia Q4 2023 Public Display Report; Based on sales volume. Note: consumer TVs are excluded.
3 According to the combined LCD and LED signage sales revenue. Omdia Q4 2023 Public Displays Market Tracker (excluding Consumer TV), Omdia Q4 LED Video Displays Market Tracker.
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Samsung Electronics, the global number one digital signage provider for 14 consecutive years,1 today announced that it has achieved ISO/IEC 27001:2022 and ISO/IEC 27701:2019 certifications from the British Standards Institution (BSI) for its digital signage content management systems (CMSs). The three systems awarded with the certifications are the Samsung Visual eXperience Transformation (VXT) platform, MagicINFO and LYNK Cloud.
 
ISO/IEC 27001:2022 is the leading standard for Information Security Management Systems (ISMSs), which defines the various requirements that an ISMS needs to meet. As an extension of the 27001 standard, ISO/IEC 27701:2019 specifies requirements and provides guidance for establishing, maintaining and improving a Privacy Information Management System (PIMS) within the context of an organization.
 
“The protection of customer data and operations has become a fundamental requirement of the industry,” said Alex Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “Being awarded these certifications is indicative of our continued efforts to ensure our digital signage solutions are highly reliable and trustworthy platforms for customers.”
 
By obtaining these certifications, Samsung’s digital CMSs have further demonstrated their adherence to the highest standards in information security. The globally acknowledged certifications emphasize the importance of securely managing both company and customer data, focusing on principles like data integrity, availability and confidentiality, while also reaffirming Samsung’s commitment to upholding these standards consistently across all areas of digital signage operations.
 
“In an era where data security is paramount, standardized certifications provide businesses with the assurance and peace of mind they need when managing sensitive information,” said Dénelise L’Ecluse, Managing Director of Assurance for Continental Europe at BSI. “The ISO/IEC 27001:2022 and ISO/IEC 27701:2019 certifications awarded to Samsung VXT, MagicINFO and LYNK Cloud systems exemplify the high level of security and trust these platforms offer to B2B customers.”
 
For Samsung’s signage and hospitality displays, integration with Samsung VXT, MagicINFO and LYNK Cloud ensures that they are globally certified for enhanced data security and enables safer day-to-day user operations. These solutions enhance the reliability and competitiveness of Samsung’s signage offerings across three different areas:
 
Samsung VXT: A cloud-native CMS combining content and remote signage management on one secure platform. Designed with ease-of-use in mind, the all-in-one solution allows businesses to easily create and manage their digital displays. It streamlines operations with quick setup and recovery, while offering easy deployment, cost savings and minimal downtime during failures. Its VXT Canvas feature simplifies content creation, making it more intuitive and user-friendly​​. MagicINFO: A digital signage CMS for content creation, deployment and management. Its key features comprise real-time monitoring, big data analysis and robust security settings, including ISO standard compliance. These features make it ideally suited to content distribution, offering enterprise-level security and efficient management​​. LYNK Cloud: Tailored for the hospitality industry, this solution facilitates efficient content and device management for all hospitality displays. LYNK Cloud aids in remotely monitoring and managing device usage in guest rooms, enhancing hospitality in terms of both operational effectiveness and the overall guest experience​​.  
For more information on Samsung’s CMS platforms, including Samsung VXT, MagicINFO and LYNK Cloud, visit www.samsung.com.
 
 
1 Samsung has maintained its No. 1 position as the leading LCD signage brand in market share for 14 consecutive years, as reported in the Omdia Q3 2023 Public Display Report. Samsung has also been the number one in combined sales for LCD and LED signages (The LED Video Display History Report provides sales data for LED signages from 2017 onwards; comprehensive data for LED signage sales is not available prior to 2017).
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Samsung Electronics debuted its Visual eXperience Transformation (VXT) platform at Integrated Systems Europe (ISE) 2024 — the largest AV systems integration show in the world held in Barcelona, Spain from January 30 to February 3.
 
A cloud-native Content Management Solution (CMS), Samsung’s VXT offers remote content management of digital menus, kiosks and other commercial signage through a single, secure platform. In particular, Samsung has significantly improved the user-friendliness of its existing server-based operation and management software MagicINFO.
 
VXT is an all-in-one solution that facilitates content creation and management of B2B displays without the need for manual software updates. Business owners and managers can easily oversee operations of their store’s digital signage to display promotions, menus, video advertisements, welcome messages and more.
 
Notably, VXT features Pre-Integrated Repeatable Solutions (PIRS) — developed by partners and tailored to various industries for enhanced usability. From displaying world-class artwork to linking real-time transaction information with Link My POS, VXT is expanding how businesses are able to manage and present content.
 
Learn more about VXT and PIRS in the infographic below.
 

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The role of digital signage has evolved exponentially over the last decade. While previously only seen in boardrooms and airport directories, use cases now expand far beyond, from quick serve restaurant drive-throughs to digital out-of-home (DOOH) locations like stadiums and malls. Due in part to its flexibility and versatility, traditional technology like whiteboards in the classroom and projectors in meeting rooms are being swapped out for digital signage that’s driving immersive experiences and creating opportunity for users and consumers everywhere.
 
As customers enter businesses and venues, they are immediately greeted by striking images of digital signage. These signage solutions are becoming a common sight across diverse industries, from the buzzing atmosphere of hotels and sports stadiums to the inspiring spaces of educational institutions and art galleries. They enrich customer experiences in every setting.
 
Digital signage is no longer perceived as a mere advertising display — it’s so much more. It has become one of the most sought-after media platforms for personalized information, content, education, sports, art, and more. These digital signage applications not only change the look and feel of the environment, but captivate and leave a lasting impression on its viewers.
 
As the role of signage in everyday life continues to evolve, so evolves the depth of the market itself, too. According to Fortune Business Insight, the digital signage market is expected to grow to more than $35 billion by 2026.1 Along with the industry’s substantial growth, Samsung Electronics has maintained its number one position in the market for 14 consecutive years,2 and continues to expand the boundaries of digital signage with its unrivalled technology.
 
Let’s take a look at how Samsung has continued to lead the global industry for 14 consecutive years during the heyday of digital signage.
 
▲ Samsung Smart Signages have advanced immersion across various fields in 2023
 
 
More Than a Background: Becoming Part of the Experience in Historic Monuments, Sports Arenas and Ultra-Luxury Resorts
In today’s world, organizations across sectors aren’t just adopting new technologies – they are embracing a total experience that provides an integrated approach that combines internal and external facets of their operations. According to Gartner, it’s expected that by 2024, organizations providing a total experience will outperform competitors by 25% in satisfaction metrics, impacting both customer and employee experiences.3 Similarly, Samsung supports projects from inception to completion in a number of ways including mechanical design and training, site surveys, product delivery, and installation, ensuring customers are equipped with the tools to be successful.
 
In times of such transformation, digital signage plays a pivotal role. A perfect example can be found in the heart of Vatican City. At the historic St. Peter’s Square in Vatican City, visitors gather from all corners of the world for a once in a lifetime ceremony from the Pope.
 
▲ Visitors and worshippers can clearly view the proceedings through Samsung’s outdoor LED signage (XHB series, two measuring 7.935m x 4.83m and two measuring 5.865m x 3.105m) at St. Peter’s Square, Vatican City
 
Enhancing this once-in-a-lifetime experience, Samsung has integrated advanced signage solutions seamlessly by installing four high-precision LED displays. The result is a dramatically improved experience for all in attendance, regardless of their physical positioning. Paired with audio solutions that deliver crystal clear sound, the technology ensures the Pope’s message resonates profoundly with everyone at the event.
 
In addition to bringing events closer to attendees, Samsung’s innovative technology turns any space into an immersive experience, filled with vivid colors, crystal clear picture quality and dynamic content. Capturing guest attention and ensuring a great experience is vital for any high-end destination. Digital signage solutions are a great tool for enabling this attraction and retention. A prime example of this in action is at one of the world’s top resorts, Atlantis the Royal in Dubai, with Samsung’s premium technology installed across the property.
 

▲ (Up) An awe-inspiring sight greets resort guests, made possible by Samsung LED signage installed behind the lobby fish tanks. (Down) Samsung’s innovative modular Micro LED display, The Wall enhances the hotel’s most luxurious guest suite, the Royal Mansion, measuring 146 inches with 4K (3,840 x 2,160) resolution.
 
Every moment of a guest’s stay is filled with awe-inspiring imagery and impressive displays for a one-of-a-kind experience — whether on their journey to the spa or in the hotel’s lobby where guests are met with the largest indoor LED displays installed on three large water tanks, projecting breath-taking scenes including a rainbow of fish swimming in the sea.
 
These displays also create an overwhelming atmosphere when bold content is paired with advanced technology. In Minute Maid Park — home of the Houston Astros, part of the US baseball league — Samsung upgraded impressive 6,875-square-foot primary scoreboard, left-field scoreboard and ribbon boards. Similarly, in Switzerland’s Swiss Life Arena, Samsung deployed display solutions including the largest indoor LED cube in Europe. As the most modern ice hockey arena in Switzerland, Swiss Life provides a drastically improved fan experience and enhanced operational efficiency thanks to Samsung.
 
▲ Minute Maid Park displays the impressive 6,875 square-foot scoreboard, giving fans a crystal-clear view from every seat in the house. It’s part of the larger videoboard that spans an impressive eight stories, featuring 5.3 million stunning LEDs designed to digitally enhance the fan experience.
 
▲ The central LED Cube display at Swiss Life Arena — measuring 12(w)x12(d)x8(h) meters — is the principal element of the fan experience with 416m² of the LED signage. Any one of the 12,000 seats within the area have a stunning view of the display.
 
 
More Than Hands-On: A Transformative Education Experience With Samsung Smart Signage
Digital signage is powerful and has the ability to draw in a viewer, captivate them, and bring them to another world — it provides a truly transformative experience. This impact is felt across industries and when we look at the education space in particular, signage has made immeasurable improvements.
 
Samsung partnered with the University of Wales Trinity Saint David to launch an unparalleled learning environment. The Immersive Room, equipped with 18 meters of Samsung LED screens across three walls provides incredible picture quality, detail, contrast, and color reproduction. Most importantly, its 12K image resolution empowers the University to push the boundaries of learning as the LED screens create virtual and augmented reality experiences and present a futuristic learning environment utilizing digital signage.
 
The University of Wales’ immersive space was an “Education Project of the Year” Finalist at the AV Awards 2023, recognized for the innovation it brings to education.
 

▲ University of Wales Trinity Saint David transforms education with a state-of-the-art immersive room and impressive learning spaces. The three LED walls that make up the immersive space are equipped with 18 meters of Samsung LED signages across three walls.
 
Similarly, Syracuse University in the US deployed The Wall in its S.I Newhouse School of Public Communications, drawing in prospective students by highlighting students’ accomplishments and the school’s world-class learning environment. The Wall creates a ‘wow factor,’ leaving a lasting impression during campus tours.
 
▲ The Wall showcases inspiring stories of Syracuse student achievements and accomplishments, helping prospective students envision their successful future at the University.
 
Now, teachers can begin their lessons sooner, and spend more time creating immersive, connected learning experience for students. This impact isn’t going unnoticed, and in fact, Samsung announced the new Interactive Display (Model name: WAC) designed for simplicity and students at British Educational Training and Technology (Bett), the world’s largest education technology exhibition and International Society for Technology in Education (ISTE) this year.
 
When we think back on the impact Samsung has had on education, it’s apparent that it comes in all forms. Samsung’s interactive display, Flip Pro, provides an extended learning experience for teachers and students at the Hogg New Tech Center in Dallas, Texas.
 
With its comprehensive range of display solutions from The Wall and LED signage, to Interactive displays, Samsung was also recognized as the Best Overall IT Solution Provider for the Education Market by the 2023 EdTech Breakthrough Awards.
 
▲ Hogg New Tech Center uses Samsung Flip Pro interactive display (Model name: WMB) to facilitate interactive learning and collaboration through multi-touch features and various connectivity options
 
 
More Than a Vision: Bringing Ideas to Life as a Digital Art Platform
Whether with a global audience or at a local school, Samsung’s immersive environments power learning, celebrations, content consumption and much more. But digital signage is an art too, and as Samsung continues to embrace its role as a media art platform, it’s enabling creatives to truly bring their vision to life.
 
The Wall for Virtual Production (Model name: IVC), which launched earlier this year, is an example of how companies, producers and creatives alike are creating and displaying their art with unparalleled quality. This addition to The Wall product line up enables creatives to use ultra-large LED walls to create virtual content, integrating them with real-time visual effects technology to reduce the time and cost of content production. The latest addition to The Wall series makes production faster and easier in TV, film and other industries, and was highlighted during industry events including InfoComm 2023 and IBC (International Broadcasting Convention) 2023.
 
▲ The Wall for Virtual Production makes production faster and easier in TV, film, and other creative industries
 
Samsung is bringing other art forms to life too. Recently, it displayed a masterpiece by contemporary Korean art leader, the late Park Seo-Bo, on The Wall All-in-One (IAB model) at New York’s Rockefeller Center. The first digital rendition of Park Seo-Bo’s iconic “Écriture” series (Video art title: [1 OF 0], directed by Jifan Park) is on The Wall’s immersive 146-inch 4K screen. The Wall All-in-One provides an awe-inspiring visual experience that replicates the intense colors and intricate textures of Park’s painting, allowing visitors to be fully immersed in the artwork. Dutch-American audiovisual artist, 0010×0010, also held an exhibition in Bangkok, Thailand that redefined the boundaries of modern art and explores the convergence of the digital and physical worlds — all by utilizing The Wall All-in-One.
 

▲ The first digital rendition of the late Park Seo-Bo’s iconic “Écriture” series (Video art title: [1 OF 0], directed by Jifan Park) is on The Wall’s immersive 146-inch 4K screen.
  Samsung’s Smart Signage is revolutionizing various sectors by creating immersive, interactive environments in every corner of the world. Whether it’s an ultra-luxury resort in Dubai, an immersive and futuristic classroom at the University of Wales, or a video art exhibition by a renowned artist, Samsung’s Smart Signage is making profound impacts globally, and our lives more colorful and enriching. This journey, spanning over the last 14 years, has continuously redefined the very experience of digital communication, pushing the boundaries of what’s possible. We can’t wait to see what the future holds for Samsung’s Smart Signage, which has been ranked No. 1 in the industry for 14 consecutive years.
 
 
1 Fortune Business Insights; The global digital signage market size stood at USD 19.78 billion in 2018 and is projected to reach USD 35.94 billion by 2026, exhibiting a CAGR of 7.8% during the forecast period (2019-2026)
2 Samsung has maintained its No. 1 position as the leading LCD signage brand in market share for 14 consecutive years, as reported in the Omdia Q2 2023 Public Display Report. Samsung has also been the number one in combined sales for LCD and LED signage (The LED Video Display History Report provides sales data for LED signage from 2017 onwards; comprehensive data for LED signage sales is not available prior to 2017). Note. Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded.
3 Gartner; The Total Experience Strategy for Better Retail Digital Interactions
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