Report

Gamers discovered new devices and highly awaited titles at Summer Game Fest — a global celebration of video games and their creators that started on June 7 at YouTube Theater in Hollywood Park in Los Angeles. Here, Samsung showcased its 2024 lineup of monitors including the newest OLED gaming monitor series.
 
▲ Summer Game Fest highlighted the latest in gaming technology and unveiled upcoming releases to gamers around the world.
 
Fans of all things gaming around the world tuned into the opening livestream, while 6,000 attendees gathered in person to see exciting announcements and demos from the biggest brands. During the opening livestream, attendees experienced new Samsung monitors — including the latest Odyssey OLED G8 — now available for preorder.
 

 
▲ Samsung proudly announced the Odyssey OLED G8 during the Summer Game Fest livestream. OLED Glare Free technology significantly reduces glare from light or reflections.
 
At the Samsung x YouTube Gaming Afterparty, well-known game creators and industry insiders had a chance to preview the best gaming devices on the market. With the new Odyssey OLED series, attendees were the first to play new titles, such as “Warhammer 40,000: Space Marine 2” from Focus, before their release.
 
“You need a high refresh rate for games as fast as the new Warhammer one that we get to play here,” said a gamer at the Afterparty. “The Odyssey OLED G6’s 360Hz refresh rate makes the action super smooth, so you can easily aim and see enemy movement without any annoying blur.”
 
▲ Attendees were the first in the world to play “Warhammer 40,000: Space Marine 2” on the Odyssey OLED G8.
 
This year’s Odyssey OLED series includes the 32-inch Odyssey OLED G8 in 4K UHD with a 240Hz refresh rate and the 27-inch OLED G6 in QHD with a 360Hz refresh rate. Both deliver outstanding OLED picture quality with a near-instant 0.03-millisecond gray-to-gray response time for ultra-smooth, responsive gameplay.
 
The Odyssey series’ latest features are especially geared toward creating an optimal gaming environment. The new OLED Glare Free technology minimizes light reflection and delivers vivid, clear colors so gamers can enjoy crisp, clean picture quality. In addition, both OLED models feature Samsung OLED Safeguard+ — a proprietary burn-in protection technology that combines a pulsating heat pipe with a dynamic cooling system to help prevent burn-in by reducing temperatures at the core.
▲ “Warhammer 40,000: Space Marine 2” displayed on the 32-inch Odyssey OLED G8, demonstrating the monitor’s vivid colors and clarity even in a brightly lit room.
 
YouTuber SugarStar was one of the gaming personalities who experienced the new monitors. “Graphics look fantastic on these monitors. The colors seem so vibrant and true to life, even without putting the brightness all the way up like you do on other monitors. All of the games here look great,” she said. “I also use an Odyssey monitor at home, and I love that I don’t need a PC connected to play. It made it easy to keep playing (console) games with Samsung Gaming Hub before my PC was built.”
 
▲ SugarStar played “Kingdom Hearts” on the ViewFinity S7, a monitor that balances productivity and gaming performance.
 
The new Odyssey OLED gaming monitors showcased at Summer Game Fest include HDR10+ GAMING capabilities on select games like “Cyberpunk 2077” and “Red Dead Redemption 2.” Players will automatically experience deeper color, contrast and brightness — without lengthy, manual calibration.
 
“If it ain’t like this, I don’t want it,” said YouTuber HipHopGamer, a popular gaming personality. “When you can move your mouse this fast, without blurring or stuttering, that’s what refresh rate is all about. It’s happening here on the Odyssey OLED G8, with one of the biggest games ever made, ‘Red Dead Redemption 2.’ There’s no stutter. There’s no blur.”1
 
Unlocking a premium visual experience, HDR10+ GAMING automatically adjusts the high-dynamic range (HDR) and the default HDR brightness of any game based on the specific capabilities of the monitor. By precisely calibrating color, contrast and brightness to each individual display, details are accurate even in dark shadows and bright highlights for more engaging gameplay.
 
Game developer Przemyslaw Czatrowski of CD Projekt Red, the company that brought the world “Cyberpunk 2077,” had only good things to say about HDR10+ Gaming. “Now, ‘Cyberpunk 2077’ with HDR looks just how I imagined it to be, ramping up the immersion,” he said.
 
▲ HipHopGamer played one of the biggest games of all time, “Red Dead Redemption 2,” with HDR10+ GAMING technology on the Odyssey OLED G8.
 
▲ “Cyberpunk 2077” impressed gamers with HDR10+ GAMING technology on the Odyssey OLED G9.
 
Guests also responded enthusiastically to the Smart Monitor M8 and ViewFinity S7 monitors which balance productivity with gaming and everyday use.
 
▲ 2024 ViewFinity S7 and Smart Monitor M8
 
Gaming continues to grow in new and exciting ways, and Summer Game Fest proved to be one of the industry’s standout events. This year, Samsung again proved its commitment to new and seasoned gamers through its future-defining monitors and innovative features.
 
Samsung’s participation in Summer Game Fest highlights its longstanding partnership with Hollywood Park, where Samsung technology is seamlessly integrated throughout the 300-acre mixed-use campus. During the event, attendees witnessed how a suite of Samsung digital signage at YouTube Theater creates the ultimate live experience. Game reveals and showcases were visible on two 26-by-14-foot Samsung LED Smart Signage displays installed on both sides of the 6,100-square-foot stage, fully immersing attendees in gameplay previews and building excitement for upcoming releases.
 
▲ Samsung LED Smart Signage at YouTube Theater in Hollywood Park
 
 
1 Performance may vary based on game and system settings.
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Art enthusiasts and everyday consumers alike are constantly searching for new ways to connect with their favorite artist and art collections. The reverse is also true, with art institutions and museums around the world looking for new avenues to engage with art afficionados around the world.
 
With the rise of digital platforms, the art world has become more accessible than ever before. Samsung Art Store is at the forefront of this revolution, providing a platform for art lovers to enjoy an extensive library of stunning artwork in the comfort of their own homes.
 
Samsung Newsroom sat down with Cristina Alovisetti, General Manager of Museo Nacional Del Prado Difusion (Museo del Prado’s commercial company), to explore the relationship between in-person art experiences and digital displays. The Prado Museum is one of the most renowned art galleries and the longest standing partners of the Art Store.
 
In this Q&A, we will dive into how art enthusiasts and institutions can benefit from digital art platforms and ultimately, how a combination of in-person art experiences and new technologies can inspire and offer new avenues of approach for artist and creatives.
 
▲ Museo Nacional Del Prado
 
 
Samsung Art Store X Prado Museum: An Enduring Partnership
Q: For those who are not familiar with the partnership, can you tell us a bit about Museo Nacional Del Prado and your role at the museum?
 
The Prado Museum is one of the most prestigious art galleries in the world. Its permanent collection is essential in comprehending the evolution of European art and its most notable artists such as Velázquez, Bosch, Rubens and Titian. The museum’s international presence is also evident via its collaborations with other international institutions as well as its global digital footprint — including its website, social media channels and apps.
 
As the general manager of the museum’s commercial company, I am proud to be a part of this institution since its creation in 2006. Our company’s primary goal is to promote the Museo del Prado brand, its collection and intellectual property rights while also contributing to the museum’s funding. We strive to establish a consistent and robust identity while creating partnerships that help us reach broader audiences.
 
 
Q: Can you tell us more about how the partnership with Samsung Art Store came about and what benefits you see in the collaboration?
 
We began collaborating with Samsung Art Store at the start of our gallery project upon the invitation from the Samsung Electronics Spain team. We were lucky enough to have participated in the 2017 inaugural presentation of the Frame’s partnerships in Berlin. Since then, we have continued to work together, updating and enriching our partnership.
 
I believe the Art Store is an intelligent and respectful concept that values the artwork and the institution responsible for it. It represents a digital advancement that seamlessly harmonizes with our daily lives and habits. With this platform, I can discover and appreciate art in a convenient and accessible way. I can learn about the artists and their work and share my discoveries with others, which is a great benefit to the end users.
 
 
Assessing the Current State of Digital Art Platforms
Q: Digital art platforms have been gaining popularity as they provide accessible and enjoyable ways for users to own and appreciate artwork in their own homes. What direction do you see this trend taking and how do you think it will impact the art industry?
 
The Samsung Art Store is an innovative platform that offers users a unique way to enjoy and access works of art from the comfort of their own homes. By providing a platform to view images of artwork, paintings, photography and more, the Art Store has made it easier for collectors to own and appreciate art.
 
This technology could potentially have a significant impact on the art industry by providing new avenues for individuals to access and engage with art. The Art Store has the potential to integrate with personal environments and provide new opportunities for art collectors to showcase their collections.
 
Overall, the increasing popularity of digital art platforms like the Samsung Art Store is likely to have a positive impact on the art industry by making art more accessible and enjoyable for a wider audience.
 
 
Q: What differences do you see between showcasing the artwork in-person vs. digitally on the Frame?
 
That is a great question. First, I think it’s important to note that we are talking about displaying images of artwork, not the artworks themselves. The way in which the viewer experiences the artwork will depend on whether it can evoke the same emotions as the original piece. While digital displays cannot replace the experience of seeing a Velázquez painting in person, it does offer the convenience of accessing and displaying high-quality images of these artworks in our own homes.
 
Furthermore, being able to integrate digital artwork into our living spaces, just as we do with furniture or decorative objects, adds a new dimension to the way we experience and appreciate art. It offers new possibilities for enjoying and sharing art in our everyday lives and this is a great thing.
 
 
Q: Have you observed any noteworthy trends or patterns in the way people engage with the museum’s online collections?
 
It is fascinating to see how the public responds to the images displayed in the Art Store. The audience seems to be drawn towards decorative aesthetic and current trends influenced by other media, mirroring the purchasing patterns observed in our museum shops.
 
 
Q: Can you share with us some of the most memorable pieces from your collection that are currently featured in the Art Store?
 
Here are some carefully selected works from a diverse range of works from various painters, styles and themes spanning across different decades. These pieces showcase a range of subjects, from powerful portraits and mythological dances to exquisite details of flower catalogues, offering a glimpse into the beauty and richness of art history.
 
▲ Las Meninas (1656) by Diego Rodríguez de Silva y Velázquez (cropped for detail)
 
Las Meninas is undoubtedly the best-known painting in the Museo del Prado and Velázquez’s most famous work. It is also the one which best sums up the characteristics of his art. In a large room of the Alcázar in Madrid, we see the Infanta Margarita, whose detail we can see in this image, flanked by two maids of honor or meninas.
 
The picture has been interpreted in several ways. The centrality of the infanta Margarita and the reflection of the king and queen in the mirror appear to point to a political and dynastic significance. The presence of Velázquez in the same environment as the king, queen and infanta, and bearing the cross of the Order of Santiago and the chamberlain’s key as attributes of his social status, presumably constitutes a validation of his nobility and that of painting itself.
 
▲ The Garden of Earthly Delights Triptych (1490-1500) by Hieronymus Bosch
 
The Central panel, with the four rivers of the world on the horizon, situates the scene on Earth. Carnal desire, represented by beautiful naked women and symbolized by an array of red fruit, becomes mankind’s driving force. The various earthly pleasures to which mankind yields instinctively and unconsciously are illustrated symbolically or specifically. The central panel depicts a Paradise that deceives the senses, a false Paradise given over to the sin of lust.
 
▲ Dance of Mythological Characters and Villagers (1630-1635) by Pieter Paul Rubens
 
A group of peasants dance in agitated frenzy, accompanied by a flutist in a tree. The scene takes place in a landscape that recalls Italy, especially the villa in the background, whose shapes resemble those of the architect, Andrea Palladio.
 
▲ Hollyhocks (1872-1873) by Mariano Fortuny y Marsal (cropped for detail)
 
Fortuny enjoyed painting flowers in bloom in his scenes. Attracted by their colors, he also made separate studies of them. His favorites were hollyhocks on account of their pleasing hues and the elegant verticality of their stalks, which is accentuated by the format used here. As the background is devoid of references, their corollas appear to float in an indeterminate space, with varying degrees of finish, and the ground layer is visible in some areas of the canvas.
 
 
Exploring the Intersection of Art and Technology
Q: What impact do you think recent technological advancements have had on artists, their creative process and the finished artwork?
 
From my perspective, artists have been introduced to a whole universe of new technological tools, which may influence their creative process to varying degrees, depending on their individual preferences. There are some exceptional artists who have embraced digital tools to create amazing works. In my view, these advancements offer endless opportunities for artists, whether through new artwork or collaborations or both.
 
 
Q: How can technology be used to make art more accessible and inclusive to a wider audience?
 
Undoubtedly, digital technology has the potential to greatly expand the reach of art beyond physical spaces, allowing it to be appreciated in different languages and contexts. For example, many people who are unable to attend exhibitions can still appreciate works of art through digital access. Further, digital art platforms such as Samsung Art Store enable individuals to build their own “collection” at home, making art more accessible and inclusive to a wider audience.
 
Visit the Samsung Art Store in The Frame to explore more of Prado Museum’s collection.
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The Terrace — Samsung’s versatile and durable outdoor TV is featured right at the center of the Postojna Cave Park, Slovenia — the world’s most captivating cave with magnificent formations and diverse fauna. During the unforgettable visit to a fascinating subterranean paradise shaped by tiny droplets over millions of years, more than one million visitors each year will be able to closely observe, through The Terrace, the life of very unique inhabitants of the cave — the olms. Olms have triggered people’s imagination since time immemorial, and legend has it that they are actually baby dragons. They remain something of a mystery even today and are considered the largest cave-dwelling animal that can go without food for up to 10 years and live up to 100 years.
 

 
The olms are now gaining greater attention after The Terrace (65-inch) were installed inside the cave. The Terrace provides visitors with an immersive experience by allowing them to closely observe the olms and their habitat. Moreover, The Terrace is the perfect TV to be placed even in the cave, where the humidity is always high and temperatures are constantly low (around 10 degrees Celsius). This outdoor TV has obtained the IP55 certification from the International Electrotechnical Commission for water and dust resistance. It can also withstand different weather conditions, even when the temperate drops as low as minus 31° to 50° Celsius (minus 24° to 122° Fahrenheit).
 
Postojna Cave Park frequently hosts many diverse events, from gala concerts to spectacular performances by world-renowned artists. The Terrace can also be used to display other types of content. It is especially fitting, because it offers high visibility thanks to its anti-reflection technology, which reduces the reflection of light off of its surface. The AI picture quality optimization technology adjusts the screen’s brightness automatically, based on changing light conditions.
 

 
The Terrace will for sure enhance the visitor’s experience of the underworld and its inhabitants. “Samsung The Terrace added to our dedication to showcase the world-renowned attraction and to preserve the olms. Our efforts were recognized by the E.U. Commission, which has placed Postojna Cave among the top finalists of the international competition Natura 2000,” said Katja Dolenc Batagelj, Managing Director of Postojna Cave.
 
“We are pleased that Samsung can be a part of the Postojna Cave experience which is about preserving the environment and natural wonders for future generations. We hope The Terrace will allow visitors to have a vivid and immersive experience,” said Matija Savnik, the Head of Samsung Slovenia CE Sales team.
 

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We live in an era where digital technology and art coexist. Samsung has been offering curated art selections since 2017, with The Frame Art Store providing access to an expansive range of artworks from world-renowned galleries and museums.
 
On Samsung Neo QLED, the company is partnering with Jibin Im, a pop artist, to display a wide selection of his artworks. Im has been transforming ordinary spaces into galleries and delivering art to audiences with minimal access to art galleries — calling the concept ‘Art Delivery’.
 
Samsung’s Newsroom sat down with Jibin Im, who actively interacts with the public who views his art.
 
▲ Pop artist Jibin Im
 
 
‘Art Delivery’ Provides a Close Connection and Positive Influence
Im realizes that lately it has been difficult to visit museums in person, which is why he started to engage in his ‘Art Delivery’ project. By installing his art in ordinary settings like street corners and bus stops, everyone can truly enjoy art anywhere at any given time. The artist’s approach aligns with Samsung’s ‘Screens Everywhere’ vision, which drives the company’s goal to provide content and information to customers anytime and anywhere through screen that fits various lifestyles.
 
Recently, Im has exhibited an installation inspired by ‘BE@RBRICK’, a bear-shaped toy that has become a symbol of modern expression. “BE@RBRICK’s characteristics of constant transformation into various forms and value depending on added elements are quite similar to how people in the modern society are,” he added.
 

 
 
The Stunning Technology of Quantum Mini LED Reveals Every Hidden Detail and Color in Art
Im, who carefully curates colors to represent a spectrum of emotions in his art, is looking forward to showing his work on Samsung QLEDs. He says, “Neo QLED delicately adjusts screen brightness, bringing life-like pictures at its intended color and texture to the miniscule level of details.” Im mixes his own colors and is extremely sensitive to color tone, and Neo QLED meets his standards in color display.
 
The Quantum Mini LED technology in Samsung QLEDs reveals not only fine details on screen but also a wide spectrum with thousands of colors. As a testament to its accurate color reproduction, Samsung’s all new 2022 QLED models received the world’s first ‘Pantone Validated’ certification from Pantone for its accurate expression of 2,030 Pantone colors and the newly added 110 skin tone shades.
 

 
Since Im uses a great deal of color in his artworks, they look breathtaking on Samsung QLEDs through the power of Mini LED technology. He mentioned how he “[uses] a wide array of colors to evoke different emotions and exude a certain type of energy in [his] works,” ultimately to convey the multitude of feelings that we experience in everyday life. “Samsung Neo QLED is the best device that will perfectly display the color and texture I want to express,” he added.
 
Im says he is looking forward to kickstarting various projects in Korea and hopefully reaching audiences across the globe. His artworks will be shown on Samsung’s 2022 Neo QLED (QN85).
 

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Over the years, Samsung has delivered a broad range of high-fidelity audio solutions for a variety of experiences and living space set-ups. In a time when consumers have access to an endless range of content, Samsung’s devices, televisions and viewing solutions are playing a role in more and more facets of people’s lives.
 
Earlier this year, Samsung Electronics introduced the world’s first 11.1.4 channel soundbar, which helps bring consumers right into the midst of the action with rich, room-filling sound. And it has been Samsung’s relentless audio innovation over the years that has helped bring about the high-end technology and consumer experiences we enjoy today. This innovation is underpinned by a focus on research and development and emerging content formats, as well as a willingness to adapt to consumer feedback and behavior.
 
In 2016, Samsung released its HW-K950 soundbar, which transformed static sound into three-dimensional formats to allow users to enjoy sound that moves up and down and from left to right. Since then, Samsung has invested in expanding these features, which have now been enhanced to deliver technology that measures room acoustics and delivers richer auditory experiences and sleeker designs. Below, Samsung Newsroom takes a closer look at the captivating experiences delivered by the new soundbar’s upgrades and technological features.
 
 
The Inaugural 11.1.4-Channel Soundbar
The newly-released HW-Q950A soundbar delivers a more advanced 11.1.4–channel setup to provide a more vivid surround sound effect in action–packed scenes like those involving car chases and airplanes in flight. By using only four speakers (a main soundbar speaker, a subwoofer, and two rear speakers), Samsung’s 2021 HW-Q950A soundbar produces a standard of high-quality sound that other premium AV receivers would need double the power and number of inputs to match.
 

 
Just a few years ago, only high-end, multi-component home theater setups allowed for immersive sound experiences that produced 3D surround sound. But now, with the release of Samsung’s HW-Q950A soundbar and its 11.1.4–channel sound, users can enjoy realistic audio with only their soundbar.
 

 
But what exactly do these channel numbers mean? A two-channel system consists of a stereo with two speakers on the left and right, while a three-channel system adds an additional speaker to this two-channel setup for crisper audio output. 3.1–channel setups feature an additional subwoofer (the .1 channel) for low frequency sounds, while 5.1-channel systems add rear speakers to deliver enhanced sound that extends behind viewers. The 5.1.4–channel setup seen in soundbars includes two additional height channel speakers that produce three-dimensional surround sound to deliver the sound of objects moving off-screen.
 

 

 
In 2016, Samsung launched the HW-K950 soundbar, which was the first to deliver a 5.1.4–channel setup and three-dimensional surround sound. Then, the HW-N950 model released in 2018 delivered 7.1.4–channel sound by adding a surround channel to the side of the soundbar. Today, the HW-Q950T model delivers a 9.1.4–channel system by adding a wide surround channel that delivers sound from the front and sides of the viewer for a 360-degree audio experience.
 
 
Improving Sound Through Calibration
In typical home viewing setups, depending on the size of the room, sounds often reflect off walls, ceilings and floors, which can cause the audio to sound different than intended. In order to reduce such disparities, Samsung has developed the SpaceFit Sound feature, which harmonizes audio levels and contributes to sounds being delivered as they were originally developed in production.
 

 
Recognizing the size and reverberation characteristics of the room, select Samsung soundbars utilize the built-in microphone and DSP in QLED TVs to deliver optimal sound. This collaboration feature is available in soundbar models HW-Q700A and above and QLED TV models Q70A and above from this year.
 
What’s more, the Samsung soundbar models above the HW-Q900A also include the Auto EQ feature, which analyzes surrounding spaces with a built-in microphone mounted on the subwoofer instead of using the TV microphone. This offers optimized sound by calibrating excessively amplified low frequencies and sounds that are offset by other audio. This feature doesn’t require use of an active TV microphone, is available across all TV models and is an ideal fit for both older and newer televisions.
 
 
S Series Soundbars Add Central Speaker for Room-filling Sound

 
The new S Series Soundbar includes a central speaker and now boasts five channels compared to the four-channel systems in existing models.
 
This series, which is popular with consumers for its minimalist design and smooth finishes, is the perfect addition to any living room. When groups of viewers watch TV without a central speaker, those sitting near the edges of the room can often only hear the sounds closest to them. Now, with the addition of the central speaker, consumers can enjoy room-filling, immersive audio that replicates a cinema-style environment.
 
Going forward, Samsung Electronics is also planning to incorporate its Q-Symphony technology in an increasing number of its products. This technology provides realistic 3D sound to allow consumers to enjoy even more immersive audio across a broad range of content.
 
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