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Samsung Wallet is introducing a new feature called "Generic Card" for partners who cannot use other card types to fulfill their business requirements. This provides flexibility to modify various field labels for the card, according to the partners’ business needs.
Other cards, such as boarding passes and coupons serve a specific purpose, and their field labels cannot be modified. However, with a generic card, the label can be modified so it can be used for multiple purposes.
In this article, you learn how to modify a generic card to use it as an insurance card. We will explain the details specification with example of the generic card. At the end of the article a guide will be provided to implement this card for your reference, to help you modify your generic card according to your needs.
Card setup
Before you begin creating a new card template, log in to the Samsung Wallet Partner site and create a generic card.
Log in to the Samsung Wallet Partner site. Go to the Wallet Cards and then Create Wallet Card. For more details about creating a card, check the Manage Wallet Cards documentation. Select Generic Card from the available card templates. Modify the card information. When you have finished editing card information, launch the card to complete card setup. For more information on how to launch the card, see Launch Wallet Cards.
Template editor
Use the template editor to modify the card template.

From the "CardArt" view, you can modify the card color, set a background image or change the logo image properties. From the "Enlarge" view, you can modify the {{text1}} and {{text2}} labels. However, only the label itself can be changed in the Template Editor. To set the label value, you need to update the JSON file. From the "Detail" view, you can modify the "TextGroup" and "AppLink" properties. Modify the text label according to your needs. It is also possible to add new text fields, with a maximum of 12 text fields allowed. After every modification, click Save. Finally, apply all changes by clicking Apply. If you want to preview your changes, just click Preview.
Add to Samsung Wallet
Now that the card has been created in the site, it is ready to be distributed to fulfill your business needs.
Implement the "Add to Samsung Wallet" functionality to the platform where you are planning to distribute the cards. When users click "Add to Samsung Wallet," the card is added to the Wallet application on the user’s Galaxy device. This functionality can be added through the application/mobile web, MMS, or email. Additionally, you can use a QR code on a computer web browser and KIOSK. Samsung provides a Codelab guide for developers so that they can easily understand the implementation. For additional information on the Codelab guide, read Utilize the Add to Samsung Wallet service for digital cards. Further details can also be found in the Implementing ATW button documentation. Card specifications
To complete the "Add to Samsung Wallet" button implementation, you must generate the Card Data token and create a final URL. For more information, see Add to Samsung Wallet. Let’s start by reviewing the generic card specifications to generate the Card Data token. The generic card follows the specifications below. For more information on them, see the Generic Card section.
Name
Description
Title
The main title of the generic card. In the sample card, the title is "Card Title." In the image below, the title is "Insurance Identification Card."

Subtitle
The subtitle of the generic card. In the sample card, it is "Card Subtitle".
providerName
Use this field to set the card provider name. For more information, check the Card JSON Example below. However, the provider name depends on your card type and should be modified accordingly.
eventId
Enter an ID as an event identifier. In case your card is prepaid, for example a gift card, or if you have vouchers to events, such as concerts, it is possible to define an event ID. For instance: "event-001".
groupingId
Enter an identifier to group related cards.
startDate
Enter the starting date and the epoch timestamp in milliseconds.
startDate.relativeNotiTime
Enter the amount of time within which you want to provide a notification to the user. The notification time is the relative time from the startDate. The value can be up to 2880 milliseconds.
endDate
Enter the end date and the epoch timestamp in milliseconds.
endDate.relativeNotiTime
Enter the amount of time within which you want to provide a notification to the user. The notification time is the relative time from the endDate. The value can be up to 2880 milliseconds.
logoImage
Set the logo image URL. The file size must not exceed 256 KB. Also this image can be set from the Template Editor.

logoImage.darkUrl
Set the logo image URL for the dark mode. The file size must not exceed 256 KB.
logoImage.lightUrl
Set the logo image URL for the light mode. The file size must not exceed 256 KB.
bgImage
Set the background image URL. The file size must not exceed 512 KB.
text{i}
Set the label-text value that should be displayed for each field containing the details of your card. The label is defined in the Template Editor, shown in the image below.


To set the value of the label, update the JSON file.

image{i}
Enter the image URL, such as: "https://www.samsung.com/images/image1.png". This URL is just an example, you must update it according to your needs. This field only works in Generic Card Type3. We have used a Type1 card in the example. So this field in the example JSON has no effect on the card. You can find all three card type sample UIs here.
image{i}.lightUrl
Enter the image URL in light mode, such as: "https://www.samsung.com/images/light.png". This URL is just an example, you must update it according to your needs.
image{i}.darkUrl
Enter the image URL in dark mode, such as: "https://www.samsung.com/images/dark.png". This URL is just an example, you must update it according to your needs.
serial{i}
Set the serial for barcode or QR code.
serial{i}.serialType
Serial presentation type. For more information on the Presentation Types (serialType), see References.
serial{i}.ptFormat
Set the presentation format. For more details on the presentation formats (ptFormat), see References.
serial{i}.ptSubFormat
Set the presentation subformat here. For more details on the barcode formats (ptSubFormat), see References.
serial{i}.errorCorrectionLevel
Set the error correction levels in this field. The amount of redundancy or error correction data included in the code varies. QR codes offer four levels of error correction: L, M, Q, and H. The QR field looks like the following in your card:
privacyModeYn
Set the user authentication if required. Set the value to "Y" or "N"
bgColor
Set the card art color.
fontColor
Set the card art font color.
noNetworkSupportYn
Set the value to "Y" to open the wallet card when under the "No network" status. Otherwise, set the value to "N"
noticeDesc
Set the the notice description here. See the image below of how it is added to card.

appLinkLogo
Add the application link logo URL in this field.
appLinkName
Add the application link name in this field.
appLinkData
Add the application link URL in this field.

locations
List of locations where the card will be used. This information can be used to provide location-based services. Samsung Wallet can use this information to show maps, names of places, and addresses. For more information on the locations field and JSON format, check References.

Card JSON example
In previous sections, you have learned about the card specifications. Next, let’s implement the generic card fields according to your needs. In this section, as the aim is to create an insurance card, you must use the fields accordingly.
Samsung provides a specifically formatted JSON structure. You need to configure the card data objects within the structure’s data array. For more details, see the Generic Card section.
{ "card": { "type": "generic", "subType": "others", "data": [ { "createdAt": 1709712961000, "updatedAt": 1709712961000, "language": "en ", "refId": "933533e1-9284-461c-905f-bc177526a8d1", "attributes": { "title": "Insurance Identification Card", "subtitle": "Insurance Card", "providerName": "Samsung Insurance Co.", "eventId": "1", "groupingId":"1", "startDate": 1731299205000, "startDate.relativeNotiTime": 500, "endDate": 1731320805000, "endDate.relativeNotiTime": 400, "logoImage": "https://us-cdn-gpp.stg.mcsvc.samsung.com/mcp25/resource/2023/12/20/55ea769f-d14d-4c47-94cc-50cade36cdd9.png", "logoImage.darkUrl": "https://us-cdn-gpp.stg.mcsvc.samsung.com/mcp25/resource/2023/12/20/55ea769f-d14d-4c47-94cc-50cade36cdd9.png", "logoImage.lightUrl": "https://us-cdn-gpp.stg.mcsvc.samsung.com/mcp25/resource/2023/12/20/55ea769f-d14d-4c47-94cc-50cade36cdd9.png", "bgImage": "", "text1": "1234567", "text2": "Samsung Insurance Co.", "text3": "Jaqueline M", "text4": "Samsung Motors 2014 Galaxy5", "text5": "11SAM23SUNG3T", "text6": "(031)000-1235", "image1": "https://us-cdn-gpp.mcsvc.samsung.com/mcp25/resource/2024/3/5/b9445e3f-2ef5-4d81-9fca-b7a8a7cd599f.png", "image1.darkUrl": "https://us-cdn-gpp.mcsvc.samsung.com/mcp25/resource/2024/3/5/b9445e3f-2ef5-4d81-9fca-b7a8a7cd599f.png", "image1.lightUrl": "https://us-cdn-gpp.mcsvc.samsung.com/mcp25/resource/2024/3/5/b9445e3f-2ef5-4d81-9fca-b7a8a7cd599f.png", "serial1.value": ">1180MM2241B7C 0000000000000298060000000000 0 090870907 ", "serial1.serialType": "QRCODE", "serial1.ptFormat": "QRCODE", "serial1.ptSubFormat": "QR_CODE", "serial1.errorCorrectionLevel": "M", "privacyModeYn": "Y", "bgColor": "#3396ff", "fontColor": "#FFFFFF", "noNetworkSupportYn": "N", "noticeDesc": "{\"count\":2,\"info\":[{\"title\":\"NOTICE1\",\"content\":[\"DESCRIPTION1\",\"DESCRIPTION2\"]},{\"title\":\"NOTICE2\",\"content\":[\"DESCRIPTION1\",\"DESCRIPTION2\"]}]}", "appLinkLogo": "https://www.samsung.com/logo.png", "appLinkData": "https://www.samsung.com/", "appLinkName": "Samsung Insurance Co.", "locations": "[{\"lat\": 37.2573276, \"lng\": 127.0528215, \"address\": \"Suwon\", \"name\": \"Digital City\"}]" } } ] } } Generic card testing with the "Add to Wallet" test tool
Now, you can test the generic card with the "Add to Wallet" test tool provided by Samsung. Just follow these steps:
Sign in to the Add to Wallet test tool. For more information, see the Samsung Wallet Test Tool. Enter the private key in the "Enter Partner Private Key" field. In this tool, you find all cards that you have created from the Samsung Wallet Partner site in the "Select Card" section. For more information, see the Samsung Wallet Partner site. Select the generic card that you have just created. Now select JSON from the Data field and modify the existing JSON data fields according to the card specification details. After modifying the JSON data fields, check if the JSON is valid. Finally, if the private key is valid, the "Add to Samsung Wallet" button becomes active at the bottom of the page. Then, just click Add to Samsung Wallet to finish adding the generic card. If you use the provided example JSON and add the card to the wallet, the card looks like the following:

Server integration
In this step, server configuration is needed because the generated JWT token expires after 30 seconds. Developers are advised to only generate this token after a user has clicked the "Add to Wallet" button. As you have already performed testing with the "Add to Wallet" test tool, you need to configure your server.
For more information on the implementation of both the "Add to Samsung Wallet" button and server-side logic, see Implementing "Add to Wallet" in an Android Application. This article explains how you can distribute your card with your Android application and how to generate the JWT token at runtime, after pressing the "Add to Samsung Wallet" button.
Conclusion
You have now learned the basics for how to set up a generic card and test it for your business needs. In case you have further questions, contact Samsung Developer Support.
Related resources
Utilize the Add to Samsung Wallet service for digital cards Introduce Loyalty Cards to Your Application with Samsung Wallet Implementing "Add to Wallet" in an Android Application Seamlessly Integrate "Add to Wallet" for Samsung Wallet View the full blog at its source

Samsung Electronics has partnered with the Musée d’Orsay to bring 25 iconic pieces of artwork from the Parisian museum’s collection into the homes of The Frame TV owners around the world.
 
The masterpieces available for display include Pierre-Auguste Renoir’s “Dance at Le Moulin de la Galette,” Paul Cézanne’s “Mont Sainte-Victoire,” Vincent van Gogh’s “Starry Night,” Claude Monet’s “Blue Water Lilies,” Henri-Edmond Cross’ “The Evening Air” and Henri Rousseau’s “The Snake Charmer.” Available through Samsung Art Store, this selection offers a unique opportunity to experience the world’s largest collection of Impressionist and Post-Impressionist art from the comfort of home.
 
▲ Samsung Electronics’ partnership with the Musée d’Orsay brings 25 iconic pieces of artwork, including Claude Monet’s “Poppy Field” (1873), into the homes of The Frame TV owners
 
Launched in 2017 by Samsung in collaboration with Swiss designer Yves Béhar, The Frame redefines the role of a TV as the world’s largest TV art platform. With its silhouette reminiscent of a traditional painting, The Frame seamlessly blends into any interior and reflects Samsung’s goal of bringing art into modern homes.
 
Through Samsung Art Store, users can access and explore more than 2,500 pieces from world-renowned museums and galleries including The Met, Van Gogh Museum, Tate and Victoria and Albert Museum (V&A) — as well as iconic pieces from artists such as Jean-Michel Basquiat, Keith Haring, Salvador Dali and more.
 
The Frame’s QLED 4K UHD glare-free matte display automatically adjusts brightness and colors for high-quality rendering at any time of day. Furthermore, The Frame’s reproduction of artwork is more realistic than ever with Pantone Validated colors. Users can choose from a wide range of frame sizes for a fully customizable experience, allowing The Frame TV to complement interior décor and elevate the ambiance of any room.
 
▲ Samsung Electronics’ partnership with the Musée d’Orsay brings 25 iconic pieces of artwork, including Vincent Van Gogh’s “Starry Night” (1888), into the homes of The Frame TV owners
 
“We’re delighted to launch this collaboration and hope to enrich it further,” said Julia Beurton, Deputy CEO at the Orsay Museum. “Being able to enjoy carefully curated masterpieces from the museum’s outstanding collection at home is an invitation to bring a piece of Orsay’s beauty into one’s living room.”
 
“We are proud to collaborate with the prestigious Musée d’Orsay to deliver a truly immersive artistic experience on The Frame TV,” said Guillaume Rault, Vice President of Samsung Electronics France. “Combining over eight years of partnerships with the world’s leading museums, our unrivaled expertise allows us to render the artworks’ beauty with absolute precision and care while adapting them to digital formats. Thanks to this exceptional collection, we’re bringing art directly into the homes of more than five million people around the world so that everyone can rediscover these masterpieces in a new light.”
 
The Musée d’Orsay’s 25 featured masterpieces will be available on Samsung Art Store starting September 30.
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Samsung Electronics today announced that it has become an official partner for Netflix’s upcoming immersive popup experience, “Squid Game: The Trials.” Powered by Samsung’s cutting-edge technology, the immersive pop culture experience brings one of the most engaging, interactive forms of gameplay with Samsung’s latest Smart TVs and Galaxy smartphones.
 
Fans of the Netflix mega-hit series “Squid Game” and “Squid Game: The Challenge” can now sign up for a one-of-a-kind experience that takes visitors through the iconic sets and lets them compete in games drawn from and inspired by the shows. The new “Squid Game: The Trials” is currently open to visitors to experience in Los Angeles and will run into the new year with plans to expand to various cities around the world.
 

 
“We are thrilled to partner with Netflix to offer industry-leading entertainment experiences,” said Cheolgi Kim, EVP & Head of Sales and Marketing of Visual Display Business at Samsung Electronics. “Through Neo QLED 8K’s stunning picture quality, fans and participants will be able to immerse themselves in the environment and create unforgettable memories.”
 
“Squid Game: The Trials” takes advantage of Samsung’s cutting-edge TVs and Galaxy mobile devices across the individual games to provide the ultimate immersive experience. Participants will navigate the experiential zones surrounded by Samsung’s flagship Neo QLED 8K, 4K and The Frame, which are placed to enhance the intensity and excitement of the games.
 

 
At the entrance, Samsung’s flagship Neo QLED 8K welcomes guests by showcasing the “Squid Game: The Challenge” trailer. Thanks to the Neural Quantum Processor 8K, the Neo QLED upscales content into breathtaking 8K resolution in real-time, allowing participants to immediately immerse themselves in the vivid and detailed world of the “Squid Game” universe.
 
Visitors also can enjoy Samsung’s latest mobile innovation through various experiences with the Galaxy Z Flip5 and Galaxy S23 Ultra. Samsung provides opportunities to experience the most up-to-date technology by incorporating their key features with the most memorable scenes from “Squid Game.”
 

 
“Samsung’s longstanding relationship with Netflix is based on a shared purpose, which is to fuel passions and help people discover new worlds,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “It is through our open and collaborative relationship that we are able to open portals into new and immersive experiences.”
 
While playing “Squid Game”’s most iconic Red Light, Green Light the Galaxy S23 Ultra will capture key moments of gameplay with Hyperlapse video and high-quality pictures.
 

 
With the precision it brings, the S Pen serves as a crucial component in the Digital Dalgona Challenge by helping players throw themselves into the mind-gripping and pressure-sensitive task of cutting delicate shapes out of the Korean candy. Visitors can enjoy the game on the Galaxy S23 Ultra’s immersive ultra-wide screen and challenge themselves with five levels of difficulty. Players can also check where they rank against competitors on the leaderboard. Furthermore, the S Pen can also be used to capture in-game photos for sharing after completion.
 
Photos from both games can be shared instantly via Quick Share1 or downloaded through email. There will also be a FlexCam Selfie Kiosk, where the Galaxy Z Flip5’s FlexCam enables visitors to take hands-free photos from different angles and download them to be framed.
 
Following the games, participants can retreat to the VIP room, where they can observe ongoing challenges on The Frame’s expansive 85-inch screen. The Lifestyle TV — with its latest Matte Display technology — offers a premium viewing experience that replicates the commanding ambiance of the Front Man’s quarters in the series.
 
 
Availability
Fans of the Netflix “Squid Game” universe can find more information and buy tickets to the Los Angeles “Squid Game: The Trials” at https://www.netflix.com/tudum/squid-game-the-trials or on Ticketmaster.com. Tickets are now available and running for a limited time through the new year.
 
 
1 Quick Share is available on Galaxy Smartphones, Galaxy Tabs, and Galaxy Books, on Android 10 and One UI2.1 and above. Available devices and features may subject to change. Requires BLE (Bluetooth Low Energy) and Wi-Fi Direct connection to enable Quick Share.
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Samsung Electronics, the world’s leading TV manufacturer for 17 consecutive years, today announced a partnership with Warner Bros. Pictures that will bring highly-anticipated movie trailers to Neo QLED 8K screens in more than 65,000 retail stores around the world.
 
“This partnership is an exciting step forward for 8K content, showcasing Neo QLED 8K’s capabilities and getting consumers excited about seeing films in cinematic quality,” said Cheolgi Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “Collaborating with Warner Bros. allows Samsung to show consumers how ultra-premium TV technology can take their favorite films to a whole new level.”
 
To better understand demand for 8K content, Samsung and Warner Bros. trialed their partnership by showcasing the “Creed III” trailer across more than 450 retail stores in the United States and Europe earlier this year. This garnered significant attention and enthusiasm from audiences worldwide, exemplifying the growing demand for 8K content. Since then, Samsung and Warner Bros. have worked together to expand the program. Now, shoppers globally will be able to see Samsung Neo QLED 8K in action with an appealing lineup of high-profile content, including trailers for upcoming films such as “Barbie,” “Blue Beetle,” “Dune: Part Two,” “Wonka” and “Aquaman and the Lost Kingdom.”
 
This collaboration with Warner Bros. Pictures, a global leader in the creation, production and distribution of entertainment, represents Samsung’s ongoing efforts to bring high quality entertainment to consumers, making Warner Bros. a perfect partner in bringing much-anticipated 8K trailers to consumers worldwide.
 
Samsung’s Neo QLED 8K screens continue to revolutionize the TV industry, with their impact reaching content production and retail markets around the globe. Powered by Neural Quantum Processor 8K and Quantum Matrix Technology, they bring immaculate picture quality with crisp details, accurate colors and hyper-realistic depth to offer consumers the best viewing experience available in the consumer TV market.
 
For more information on Samsung’s Neo QLED 8K TVs, please visit www.samsung.com. 
 
 
About Warner Bros. Motion Picture Group
Warner Bros. Motion Picture Group is comprised of Warner Bros. Pictures, New Line Cinema and Warner Bros. Pictures Animation. Warner Bros. partners with the world’s most inspiring storytellers to create extraordinary entertainment on every screen for the global audience. Warner Bros. Motion Picture Group has been at the forefront of the motion picture industry since its inception and continues to be a leading creative force, producing the broadest slate of films for worldwide theatrical release.
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A bigger TV screen is generally speaking a good thing. Over time, larger TVs have not only become more accessible but increasingly popular among consumers. They enable viewers to fully immerse themselves in the content they’re watching, as advancements in film technology now allow our favorite stories to come to life on the screen in more realistic ways.
 
However, simply having a larger screen does not always result in a hyper-realistic viewing experience. As we enter the era of ultra-large TVs, Samsung Electronics has been upgrading its screen technology to provide the best in-home entertainment. To learn more about these changes, Samsung Newsroom is exploring three key features that make the large-screen experience truly exceptional.
 
 
8K Resolution: The Key to Unlocking the Full Potential of Bigger TVs
While screen sizes may be getting bigger, this does not mean that picture quality is better by default. If the size of a TV screen was increased without considering the number of pixels, the resulting image would be blurry, low-resolution and, overall, much worse.
 
▲ If the number of pixels does not change, image quality becomes compromised as screens grow larger.
 
In order to improve picture quality, the space on a bigger screen must be filled with more pixels. As such, Samsung’s Neo QLED 8K has four times the number of pixels than 4K TVs. This means that even on ultra-large screens, Samsung’s Real 8K Resolution maintains premium picture quality with densely packed Mini LEDs and upgraded processing.
 
▲ The Neo QLED 8K offers four times as many pixels compared to the Neo QLED 4K.
 
While Samsung has been at the forefront of evolving screen trends by leading the era of ultra-large TVs, it has also been innovating the technologies that power them. The two driving forces that enhance picture quality for Samsung’s latest Neo QLED 8K are the Neural Quantum Processor 8K, which analyzes and optimizes content to make full use of the 33 million pixels, and Quantum Matrix Technology Pro, which leverages a plethora of technologies to offer precise control for each of the Mini LEDs.
 
 
Neural Quantum Processor 8K: Enhancing the Resolution, Color and Depth With 64 Neural Networks
While Samsung Neo QLED 8K TVs offer best-in-market picture quality, not all content is readily available in 8K. To ensure that every single detail springs to life on screen, Samsung’s Neo QLED 8K is powered by the state-of-the-art Neural Quantum Processor 8K to upscale lower-resolution content in real time. Samsung’s Neural Quantum Processor 8K uses 64 different neural networks to analyze video and optimize image quality. It is trained to recognize underlying patterns and relationships in pictures, transforming low-resolution images into high-resolution by comparing the original set of images to processed results in each neural network.
 
While higher resolution sources ultimately create better picture outputs, there may be sources that come in Standard Definition (SD or 480p), High Definition (HD or 720p) or Full High Definition (FHD or 1080p). With Samsung’s Neural Quantum Processor 8K, those shows and movies will be transformed into stunning 8K resolution to deliver the most immersive picture yet.
 
▲ Enjoy optimal picture quality no matter the source with Neural Quantum Processor 8K.
 
Samsung’s advanced processor also powers innovations such as Auto HDR Remastering, a feature that takes full advantage of the screen’s wide color gamut and incredible peak brightness. AI technology analyzes each scene to make it more colorful and vivid, bringing out the details in both bright and dark spots.
 
High Dynamic Range (HDR) video formats the display using a wider range of colors with brighter highlights when compared to Standard Dynamic Range content. This means that with Auto HDR Remastering — and the extraordinary contrast powered by Quantum Matrix Technology Pro with Quantum Dot technology — everything you watch is more compelling.
 
▲ HDR displays a wider range of colors with brighter highlights compared to SDR.
 
Samsung’s Neo QLED 8K also offers Real Depth Enhancer Pro. With upgraded AI deep learning, Real Depth Enhancer Pro pinpoints where the viewer is focusing on the screen and brings that object into the foreground. With figures on the screen separated from their background, you see a more three-dimensional looking image. Additionally, the Neural Quantum Processor provides a sense of depth paired with incredible levels of detail and vivid color reproduction, immersing you in whatever you choose to watch.
 
▲ Real Depth Enhancer Pro finds the point the viewer is focusing on and brings the object into the foreground.
 
 
Quantum Matrix Technology Pro: The Ultimate Precision With Quantum Mini LEDs and 14-bit Processing
Another critical piece of technology powering the Neo QLED 8K’s picture is Quantum Matrix Technology Pro, which uses Quantum Mini LEDs to dramatically enhance black levels and contrast with precise backlight control.
 
The Quantum Mini LED is 1/40 the size of a conventional LED. This makes for a screen that is more densely packed with LEDs, improving picture quality while maintaining the Neo QLED 8K TV’s vibrant colors and bright highlights.
 
▲ Precise backlight control with Quantum Matrix Technology Pro.
 
To provide the best image quality, 14-bit HDR processing allows for maximized contrast, expressing unimaginable levels of detail in both the brightest and darkest parts of the image. This ensures even the most subtle details are visible to users in every single scene.
 
Furthermore, Quantum Matrix Technology powers Samsung’s Shape Adaptive Light Control. This feature precisely adjusts backlighting to accommodate what’s on the screen, enhancing the clarity of everything you watch. Because the backlight control is so accurate, this prevents blooming — or when bright light from on-screen objects bleeds into surrounding darker areas. As a result, bright highlights stay bright and dark scenes stay dark with more details visible than ever before.
 
 
Expanding Consumers’ TV Usage
In a nutshell, 8K resolution densely fills the ultra-large screens while the Neural Quantum Processor 8K and Quantum Matrix Technology work together to create a picture that is cinematic in the truest sense. Sharp details, accurate colors, precise contrast and a realistic sense of depth allow the Neo QLED 8K to showcase stunning picture quality and captivate viewers everywhere.
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