iPhone SE 3 is more powerful than a Galaxy S22, and it also wins in drop tests
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By Samsung Newsroom
March 2025 New Revenue Share Model for Galaxy Store
From May 15, 2025, Galaxy Store will introduce a new, developer-friendly revenue share model. Developers and publishers of paid games, applications, themes, and in-app items (both consumable and non-consumable) will earn 80% of the sales proceeds generated through the Galaxy Store, with Samsung retaining 20%. For subscriptions, the revenue share will be 85% for developers and 15% for Samsung. Get ready to boost your revenue potential with Galaxy Store!
Visit the Samsung Developer Portal for more details on these exciting changes. Samsung Health Data SDK 1.0.0.b2 Has Been Released!
The latest Samsung Health Data SDK release introduces new write capabilities for select Samsung Health data types. Previously, developers could only read or aggregate data using the SDK APIs. With this update, developers can now insert, edit, and delete data for specified data types*. We're excited to offer this opportunity to developers to access and utilize more Samsung Health data in their applications.
*Data types supported: Body composition, blood glucose, blood pressure, heart rate, nutrition, water intake
Learn More [MWC 2025] Explore AI-Powered Innovation in Mobile, Health, Home, and Networks with Samsung
Samsung Electronics stole the spotlight at Mobile World Congress (MWC) 2025, held in Barcelona and opening on March 3 (local time.) Samsung showcased new AI-powered mobile experiences and next-generation network solutions centered around the Galaxy S25 series. Visitors experienced Galaxy's vision for the future, through a dedicated Galaxy S25 zone featuring AI, camera, and gaming experiences, as well as AI-customized healthcare and smart home solutions. Samsung also shared advancements in security, sustainability, and network innovation technologies.
Discover more about the AI-driven mobile innovations and connected experiences unveiled at MWC 2025 at the Samsung Electronics Newsroom.
Learn More Samsung Announces Official Rollout of One UI 7 Starting from April 7
Samsung Electronics will begin rolling out the new One UI 7 starting on April 7 for key models including the Galaxy S24 series, Galaxy Z Fold6 and Galaxy Z Flip6, and will gradually expand to more Galaxy smartphones and tablets. This update enhances the user experience with a new UI design and powerful Galaxy AI features.
One UI 7 provides an intuitive UX and options for personalized settings. For added convenience, the Now Bar provides personalized, real-time updates directly on the lock screen. Additional AI features, including AI Select, Writing Assist, Audio Eraser, and Drawing Assist, have been added for a more intuitive experience.
Adjusting preferences is now easier. Users can simply navigate to Settings, tap the magnifying glass icon, and say, “My eyes are feeling tired.” Recommended options like adjusting brightness or enabling Eye Comfort Shield instantly appear. The update rollout begins in Korea and will gradually expand to global markets. Learn more in the Samsung Electronics Newsroom.
Learn More Samsung Electronics Unveils 6G White Paper and Outlines Direction for AI-Native and Sustainable Communication
Samsung Electronics has published its second white paper on technology trends for the 6G era, titled “AI-Native & Sustainable Communication.” This white paper outlines directions for enhancing network quality by applying AI technology throughout the telecommunication system, and for creating a sustainable user experience through energy efficiency improvements and extended service coverage. It also covers emerging 6G services, including immersive extended reality (XR), digital twins, and massive communication, as well as the key attributes that will enable them.
Samsung Electronics announced its continued commitment to leading global standardization and development efforts for the 6G era, while incorporating lessons learned from 5G commercialization and adapting to evolving market requirements. Learn more at the Samsung Electronics Newsroom.
Learn More Philips Hue Uses New Developer Tools for WWST Certification
SmartThings is excited to announce that Philips Hue has certified 155 lighting products as “Works with SmartThings!” As a leader in smart lighting, Philips Hue continues to expand consumer choices by introducing more connected lighting products, showcased directly in the SmartThings application and website. Leveraging tools like Certification by Similarity in the Developer Center, Philips Hue efficiently certified their entire product lineup.
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Interested in certifying your products with SmartThings? Fill out this form to learn more and reach over 380 million users worldwide. Samsung Receives 58 Accolades at iF Design Awards 2025
Samsung Electronics is pleased to announce it has received a total of 58 awards at the International Forum (iF) Design Awards 2025, a prestigious German international design competition, including two Gold Awards.
"Ballie," an AI companion robot for the home, and "BOJAGI," an advanced concept package design for small portable projectors, were presented with Gold Awards. The 58 awards span various design and product categories, including the Bespoke AI Laundry Combo, Galaxy Ring, Neo QLED 8K, UX/UI, and service design.
Samsung Electronics announced its commitment to continuing to lead the customer experience with AI-driven innovation and sustainable design, striving to provide designs that harmonize with consumers’ evolving lifestyles and contribute to society and consumers lives.
Learn More FaceMe: Robust Face Restoration with Personal Identification
FaceMe from Samsung Research is a technology that restores high-quality facial images from low-quality sources while preserving identity consistency. It utilizes the CLIP image encoder and the ArcFace facial recognition module to extract identity features from a reference image, and uses them as a prompt for the diffusion model to enhance the restoration’s performance. The training is conducted in phases using ControlNet and ID encoder modules, and wavelet-based color correction is applied for a final, natural-looking restoration. FaceMe does not require additional training for personalized restoration. Using a variety of reference images, this is a new approach that overcomes limitations of existing face restoration technologies. Find out more about FaceMe and its proven identity consistency, restoration quality, and high speed in the Samsung Research blog.
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By Samsung Newsroom
February 2025 Certify your Matter Products with SmartThings – Fast & Easy
Showcase your Matter products to over 380 million SmartThings users. Getting Works with SmartThings (WWST) certification is easier than ever. Our Developer Center offers many tools to help you certify, including Test Suite. Leverage the Test Suite to easily test your products; many products can even be self-tested without sending them to a lab. Once certified, you can display your products in the SmartThings application and on our website and unlock opportunities for co-marketing.
Want to learn more? Fill out this form, and we’ll share more details on certifying your Matter products with SmartThings. Samsung Mobile Advance Applications Are Now Open!
Call for innovators: Applications for our Samsung Mobile Advance Startup Incubation Program are now open. Turn your idea into reality with our 6-month Proof-of-Concept project with Samsung. Visit us for more information.
Learn More Simple yet Impactful: Emulator Skins for the Galaxy S25 Series are Now Available
The latest Galaxy emulator skins have been designed specifically for the Galaxy S25 lineup, allowing you to bring the premium look and feel of Samsung’s newest flagship devices to your Android application development. These sleek skins showcase the stunning design, rounded display, and bold style of the Galaxy S25 series. Building applications has never been easier. Download the emulator skins today and start creating applications that truly stand out.
Download Tutorial: Elevate Your Watch Face with Stunning Weather Forecast Features
Want to take your smart watch experience to the next level with our dynamic weather forecast features? With Watch Face Studio (WFS), you can seamlessly integrate real-time weather updates, making it easy for users to check hourly and daily conditions at a glance. Smart features like weather tags let you display forecasts while keeping the last update time visible, ensuring users always have access to the latest information. Ready to try it? This blog includes a sample project to help you bring these innovative features to life. Check out the full blog and give your watch face a fresh, weather-smart upgrade!
Learn More Discover the New Samsung Tizen TV SDK v9.0.0
The Samsung Tizen TV SDK v9.0.0 is now available! This SDK provides a suite of tools to help you start developing applications for the Tizen TV platform, including an IDE, a lightweight TV simulator for testing web applications, and a TV emulator. Download the new Samsung Tizen TV SDK now from the Samsung Developer Portal and start developing today.
Learn More Deep Learning for CSI Feedback: One-Sided Model and Joint Multi-Module Learning Perspectives
In 5G networks, massive MIMO (Multiple Input, Multiple Output) technology is essential for high-speed data transmission and enhanced reliability. To maximize MIMO performance, base stations (BS) require downlink Channel State Information (CSI) feedback from user equipment (UE). However, limited uplink channel resources can lead to overload issues. Therefore, maintaining CSI feedback accuracy while minimizing overhead is a critical challenge.
To address this, Samsung Research proposes an AI-based One-Sided CSI Feedback method. This approach applies a deep learning model solely at the base station, reducing feedback overhead and protecting data privacy. This solution enables operation without collaboration among vendors. Learn more about the innovative potential of AI-based CSI feedback on the Samsung Research blog.
Learn More FiRa Consortium Release 3.0 - UWB Core Specification and Certification Program Launch
Ultra-wideband (UWB) technology is being used in various applications; including localization between smart devices, secure access, and tap-free payment. As recently released at the FiRa Consortium, the wireless communication, energy efficiency, precision measurement, and network connectivity technologies in the UWB Core Specification 3.0, are expected to be more efficiently utilized across various industries, including car access digital keys, public transport services, and path tracking.
With the Samsung Galaxy S24 Plus models adopted as the Reference Devices for the FiRa 3.0 Certification Program, Samsung Electronics will demonstrate strong interoperability with devices featuring enhanced UWB chipsets. Learn more about the advancements in the UWB technology ecosystem and UWB Core Specification 3.0 certification program, both of which Samsung Electronics are actively involved in.
Learn More Samsung Instant Plays: Off-Policy Selection for Optimizing Advert Display Timing in Mobile Games
Samsung Instant Plays is a mobile application that gives users instant access to free games that can be played without installation. The application generates revenue by displaying adverts to users during gameplay. However, displaying adverts too often can lead to user churn, while displaying them too infrequently can result in revenue loss. Therefore, having a strategy for advert delivery timing is crucial.
To address this, Samsung R&D Institute Poland has adopted an Off-Policy Selection (OPS) method. OPS aims to select the best policy available from a set of policies trained using Offline Reinforcement Learning, remedying the reliability issues in the existing Off-Policy Evaluation (OPE) methods. Find out more about optimizing advert delivery timing using OPS and its results on the Samsung Research blog.
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By Samsung Newsroom
November 2024 Samsung Health Data SDK: Unlock Health Data Insights
We are proud to introduce the newly released Samsung Health Data SDK, which is an innovative tool that helps developers to integrate health insights into their applications. The Health Data SDK lets you integrate different data including sleep, activity level, and heart rate. You can provide customized health experiences that ultimately enhance user support, engagement, in-depth analysis, and overall user health based on the data. Learn more about the Samsung Health Data SDK that provides data-driven insights benefiting users throughout their health journey.
Learn more One UI Design Guidelines Updated
Our One UI Design Guidelines for application developers have been updated. The latest design system changes for One UI including changes to Home screen and notifications are included in this update. It also includes application design guidelines and related use cases for providing an optimized user experience for a variety of devices such as Galaxy tablets, Fold, and Flip. Read through the new design guidelines to design your application to be optimized for different devices.
Learn more SDC24 Korea Hosted Online on November 21
Samsung Developer Conference Korea (SDC24 Korea) was successfully held on November 21. Having started with the CTO's opening speech, the event included keynote speeches from prominent speakers about Samsung Electronics' achievements in generative AI technology research & development and enhancement of the user experience on software and device platforms.
Over 29 in-depth tech sessions took place as well as some interesting small events. Moreover, the event built on the Samsung Developer Conference 2024 (SDC24) held in the USA on October 3, creating a lively platform for exchange where the participants could learn, share, and connect through a wealth of content. Watch the videos on the official SDC24 website (www.sdc-korea.com).
Learn more Code Lab Highlights from SDC24
At the recently concluded Samsung Developer Conference 2024 (SDC24), one of the standout programs was the Code Lab, where attendees could try different hands-on labs and dive deep into the latest Samsung SDKs and tools. The Code Lab covered a wide range of technologies, including SmartThings, Samsung Health, Samsung Wallet, and Automotive. Check out the Code Lab highlights from SDC24.
Learn more Tutorial: Maintain Galaxy Store Compatibility for Unity Games with Play Asset Delivery (PAD)
The Unity game engine is one of the leading engines for Android game development. It allows developers to take advantage of Android application bundle format features such as Play Asset Delivery (PAD). However, since PAD is exclusive to Google Play, uploading Unity games using PAD to Galaxy Store without any changes may cause various issues.
This tutorial walks you through the implementation of PAD in your Unity Games while maintaining compatibility with the Galaxy Store. It discusses how to implement PAD properly in Unity games and make simple changes to make them compatible with Galaxy Store. The changes required to make existing games compatible with PAD are also covered. Click the link below to learn more.
Learn more SmartThings Product Cloning and Certification by Similarity
SmartThings At SmartThings, we’re committed to making it quick and easy for you to become part of our ecosystem. We are excited to introduce our latest certification features: Product Cloning and Certification by Similarity.
Many smart home device manufacturers have product portfolios across various categories. These products may have different colors, shapes, or differences in specifications by country but are often essentially similar. However, getting them all certified one by one can be time-consuming and costly. Product Cloning and Certification by Similarity were developed to make it easier, faster, and cheaper to obtain the Works with SmartThings certification. Click the link below to learn more.
Learn more Blind Face Video Restoration with Temporally Consistent Generative Prior and Degradation-Aware Prompt
In real-world scenarios, both face images and videos may suffer from various types of degradation, such as downsampling, noise, blur, and compression. Blind Face Restoration (BFR) is a challenging task that aims to restore low-quality face images and videos that suffer from unknown degradation. Existing BFR methods have used facial priors such as reference prior, geometry prior, and generative prior in the network structure to perform restoration. However, they mostly focused on blind face image restoration (BFIR) with still images and have not been fully utilized for video restoration.
In this study, we present a new method called Stable Blind Face Video Restoration (StableBFVR). With StableBFVR, we have introduced temporal layers in the Stable Diffusion model that can preserve temporal consistency. The temporal layers are designed using two core technologies: Shift-Resblock that handles long-term information, and Nearby-Frame Attention that utilizes short-term information. Find out more about StableBFVR and how it performs better than existing methods at the Samsung Research blog.
Learn more SAMSEMO: New Dataset for Multilingual and Multimodal Emotion Recognition
Multimodal emotion recognition, recently gaining popularity, is a study area that analyzes a variety of communication signals including images, voices, and text in a multilateral way. However, the list of large-scale multimodal datasets is very short and the available datasets have various limitations. Hence, Samsung R&D Institute Poland presents a new dataset for multimodal and multilingual emotion recognition: Samsung Multimodal and Multilingual Dataset for Emotion Recognition (SAESEMO).
SAESEMO contains over 23,000 video scenes in 5 languages (Korean, English, German, Spanish, and Polish) collected from diverse sources. All video scenes are accompanied with rich metadata and emotion connotations collected manually. The study also analyzes balance and energy of audio features for the most important emotion classes and compares them with CMU-MOSEI data. Moreover, it carries out multimodal experiments for emotion recognition with SAESEMO and shows how to use a multilingual model to improve the detection of imbalanced classes. Learn more at the Samsung Research blog.
Learn more Technology Innovation towards mmWave Fixed Wireless Access
Fixed Wireless Access (FWA) is expected to drive 5G subscriber growth, with global subscriptions reaching 265 million by 2029. FWA users can consume 20 to 30 times more data compared to regular mobile users, placing a significant strain on the network.
Most existing FWA systems operate in Frequency Range 1 (FR1), meaning frequencies of 6 GHz or below. However, using Frequency Range 2 (FR2), which uses frequencies ranging from 24.25 to 71 GHz, can help improve FWS coverage and data demands. This article discusses key technology innovations that enable improved coverage and capacity for FR2-based FWA systems of 5G and 6G. Learn more at the Samsung Research blog.
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By BGR
Samsung will take the stage in its home country later this week to unveil the Galaxy Z Fold 5 and Flip 5 foldables. This marks the first time the summer Unpacked event is being held at home rather than in an international market. It’s also the first time the mid-summer Unpacked press conference will take place in July rather than August or September.
I thought the arrival of Google’s Pixel Fold might have scared Samsung into moving up the launch event. But what if Samsung is really looking to deal with the iPhone ticking time bomb at home by looking to launch the new foldables as soon as possible?
Until this year, Samsung has had virtually no competition in the foldables space since the first Galaxy Fold. Samsung could take its time to upgrade the Fold and Flip each year without delivering massive redesigns. But Chinese vendors started putting pressure on Samsung in previous years. And some of those devices launched in Europe and other international markets in early 2023.
The Google Pixel Fold is perhaps the biggest threat to Samsung’s dominant position in the industry despite some of its obvious faults.
Samsung is responding to these threats with the kind of big Fold and Flip design updates we’ve been waiting for. The Fold 5 will be slimmer than before, thanks to a no-gap hinge. The Flip 5 will feature a large external display occupying almost the entire surface of one of the phone’s halves.
Google Pixel Fold smartphone unfolded. Image source: Jonathan S. Geller, BGR On top of that, Samsung set its Unpacked press event for July 26th, the earliest date ever. As a reminder, this Unpacked event used to be the home of the Galaxy Note series. And it used to happen in early September before Samsung detached it from the German IFA tradeshow. The reason Samsung went to early August was the iPhone’s early September launch which would routinely obliterate Note sales.
All that is to say that Samsung might be worried about increased competition in the foldables space. But the iPhone might be the real reason it’s focusing on the Korean market.
The big iPhone problem
Samsung might want to make an impression on a specific category of smartphone buyers in its home market. Per The Korea Herald, a new Gallup survey shows that young adults in the country prefer the iPhone overwhelmingly to a Samsung phone.
The study indicates that Samsung is the main smartphone vendor in Korea, with 69% of adults owning a Galaxy phone. Only 23% of respondents have an iPhone.
But younger millennials and Gen Z like the iPhone increasingly more than Samsung phones. In the 30-39 age group, 41% of respondents have an iPhone. The percentage goes to 60% in the 18-29 group.
Samsung vs. iPhone market share in Korea for different age groups. Image source: Gallup Korea via The Korea Herald This is a major problem for Samsung. These young adults are growing with the iPhone and the entire ecosystem of apps and hardware. Switching from iPhone to Android becomes increasingly difficult the more you use the products.
As a longtime iPhone user, I can attest to that. I’ve been on iPhone and Mac for over a decade, and there’s nothing to make me switch to a different combo. And I was in the 18-29 group when I started using Apple for my main computing needs.
The young adults who bought iPhone over Samsung cited Apple’s premium branding as one of the reasons. They’d buy the iPhone even if the same storage device is more expensive than the Galaxy S equivalent. For example, the 128GB iPhone 14 costs 1,250,000 won in the country, or $980. The Galaxy S23 is 100,000 won ($78) cheaper.
Various Galaxy Fold 4 and Flip 4 foldable phones. Image source: Samsung Apple Pay, which arrived in Korea earlier this year, is another factor that convinces young adults to buy iPhones.
The study also says that 85% of respondents say they are likely to stick with their current brand. That’s great for Samsung in the older groups. But if young adults stay with iPhone, we might be looking at decades of problems for Samsung. Especially if the teenage generation in Korea positions itself in favor of the iPhone. That wouldn’t be a surprise if their parents also use iPhones.
The unsung heroes in this survey are the older smartphone users who still have LG phones. LG is no longer making Android handsets, of course.
Samsung is apparently aware of the iPhone problem. The Herald says the Korean giant opened a flagship retail store in Gangnam last month, branding it a “playground for millennials and Gen Z.” The store is less than a kilometer away from Apple Gangnam store.
Don't Miss: Proton Pass finally lets you save credit card info with a new updateThe post The iPhone is a ticking time bomb in Samsung’s home market appeared first on BGR.
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