Report

Samsung Electronics America has secured #1 rankings in TVs for overall customer satisfaction and #1 in home appliance service experience for the second year in row in the 2024 American Customer Satisfaction Index (ACSI®) survey. Samsung TVs also achieved #1 in product quality, service quality and service experience.1
 
Samsung research shows that 90% of TV buyers and 94% of home appliance shoppers are more likely to choose a brand known for strong customer service2 — a trust that Samsung has built through consistent commitment to customer care. Building on this trust, Samsung is leading the way in designing AI-enabled products that enhance consumers’ lives, with the cutting-edge Samsung Care team ready to assist when the unexpected happens.
 
“We’re proud to be consistently recognized by our customers in the ACSI survey, a testament to the improvements we have made to the end-to-end customer experience,” said Mark Williams, Vice President of Customer Care at Samsung Electronics America. “We know that when your TV or appliance isn’t working, you want it fixed quickly, the first time. That is why we’ve invested in AI and digital care innovations, best-in-class training, efficient parts distribution and expanding our Samsung Beyond Boundaries,3 program to provide more customers with quality care in the US.”
 
 
Samsung TVs: Excellence in Picture and Sound Quality, Value and More
Samsung received recognition from its customers across several categories for its cutting-edge TVs, powered by AI. This includes #1 rankings in overall quality, picture quality, and sound quality — a clear testament to our continued leadership and innovation.
 
With AI at its core, the 2024 lineup delivers several value-add features that only Samsung can provide, demonstrated by a #1 ranking in value. This includes AI Upscaling,4 which can transform even lower-resolution content — like old movie classics — into stunning 4K and 8K, and Samsung Gaming Hub,5 letting you experience the best of gaming all in one place, no console required. With Tizen OS, you can stream all of your favorite video services and access Samsung TV Plus, which provides 2,700+ free channels, including 400+ premium channels — all for free.
 
In a world that is more connected than ever before, Samsung TVs users can effortlessly enjoy entertainment knowing their devices are ranked #1 for connectivity. With seamless access to SmartThings, you can use your TVs as an IoT hub to easily connect and manage devices. Powered by Knox, only Samsung TVs deliver added peace of mind that your personal data is secured across your connected devices while you watch.6
 
Samsung TVs also earned #1 rankings for ease of use, exterior design and durability. From sustainability-forward packaging and improved energy efficiency to accessibility features — the TV lineup is intentionally designed to elevate your home entertainment experience.
 
 
Samsung Home Appliances: Leading Customer Satisfaction
Samsung achieved best-in-class rankings for refrigerators7 and washing machines, and leads in appliances with top scores for service experience, ease of arranging service, technician courtesy, helpfulness and timely repairs. These top rankings reflect the confidence consumers place in Samsung’s AI-enabled products to enhance and simplify their lives.
 

 
Our latest AI-powered Bespoke appliances were designed to deliver enhanced performance, helping you do more with less effort. The Bespoke Refrigerator with AI Family Hub+ with AI Vision Inside recognizes 33 different food items as they’re added or removed from the fridge, using an internal camera and ‘Vision AI’ technology.8 The Bespoke AI Laundry Combo All-in-One takes the guesswork out of cycle selection by intelligently adjusting washing and drying time and energy.9 The AI Home touchscreen LCD Display simplifies cycle and setting selection while managing other connected Samsung devices. And with SmartThings, the #1 mobile app for appliances according to ACSI,10 AI-equipped devices seamlessly connect, offering smarter home management and easier control.11
 

 
 
Empowering Customers with Seamless, Next-Generation Care
Samsung Care continuously invests in ways to give customers choices and easy options for high-quality, convenient care on their terms. Paving the way in next-generation care, Samsung has continued to invest in AI-powered tools to help Care experts resolve issues even faster. Interactive Voice Response (IVR) is one such tool, using AI12 to identify the customer’s intent, product, and issue, ensuring they are routed to the right agent with valuable insights before the call even begins. IVR can also text customers the two nearest Walk-In Service or Authorized Repair Centers based on their zip code and send a link to book an appointment, making the process even smoother.
 
With connected solutions for home appliances, Samsung makes proactive and preventative care simple and accessible. For example, consumers can use the Home Care service in the SmartThings app, which uses AI to automatically detect and troubleshoot issues. If an error code appears, customers receive an alert with step-by-step instructions for a quick home fix. If further assistance is needed, they can chat with a care professional, schedule a repair with a Samsung-certified technician, or even order replacement parts, like water filters, directly through the app.
 

 
Samsung provides 99.9%13 of the U.S. with convenient Care coverage for TVs and home appliances. Even in rural areas, people can access next-level care via Samsung Beyond Boundaries. Customers within a 4-hour radius of a Samsung Care Center can receive at-home repairs.
 
Looking for more news or need additional support from the Samsung Care Team? Visit the Samsung Care YouTube Channel, check out the Samsung Members App and Samsung Communities or text us any time by messaging 1-800-SAMSUNG to start a conversation with a Samsung Care Pro.
 

 
About the American Customer Satisfaction Index (ACSI®) Survey
The American Customer Satisfaction Index Survey (ACSI) is the nation’s only cross-industry measure of customer satisfaction. Since 1994, the survey has been recognized as a leader in analyzing consumer sentiment about the products and services used most often. The ACSI Index surveys customers on their own consumer electronics experiences and identifies industry leaders for excellence, based on customer feedback regarding service repair, product durability, and warranty coverage.
Between July 2023 and June 2024, the ACSI Household Appliance and Electronics Study surveyed over 5,100 U.S. consumers who recently purchased appliances from leading manufacturers to evaluate the quality of their experiences in a variety of categories. Between July 2023 and June 2024, the ACSI TV Study surveyed over 6,000 U.S. consumers who recently purchased TVs from leading manufacturers to evaluate the quality of their experiences in a variety of categories.
Source: 2024 ACSI® Surveys of customers rating their appliance manufacturer and TV manufacturer. ACSI and its logo are registered trademarks of the American Customer Satisfaction Index. For more about ACSI, visit www.theacsi.org.
 
1 Samsung tied with 1 other brands for service experience.
2 Samsung Electronics American Consumer Market Insights, Customer Care Foundational Learnings — March 2024
3 Coverage includes 99.9% of delivery zip codes (excluding P.O. box, APO/FPO/DPO) by our largest retailer; in-warranty service only.
4 Utilizes AI-based formulas.
5 Powered by Tizen, the Samsung Gaming Hub is an all-in-one game streaming discovery platform bridging hardware and software for a better player experience. Instantly play thousands of games from Xbox, NVIDIA GeForce NOW, Amazon Luna, Utomik, Antstream Arcade and Blacknut Cloud Gaming. The Samsung Gaming Hub is the new home for gaming and entertainment with Twitch, Spotify and YouTube Gaming integration that gives players easy access to enhance their experience. No storage limits, no downloads, no console or PC required – all players need is a Bluetooth-enabled gaming controller and internet connection to start playing.
6 Personal data includes input Pin codes and passwords, and IoT device information through the SmartThings app. The latest software update is required.
7 Samsung tied with 1 other refrigerator brand.
8 Available on RF23DB9900. As of March 2024, AI Vision Inside can recognize 33 food items like fresh fruits and veggies. Recognizable food items will be regularly added and updated. If the food is covered by hand and not recognizable, it may be listed as an unknown item, but the user can always revise the item title through the Family Hub or SmartThings. Wi-Fi connection and Samsung account required.
9 Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings app; available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Can be applied on Towels, AI Opti Wash & AI Optimal Dry, Heavy Duty, Super Speed, Small Load cycle only when the selected washing temperature is ‘hot’. Based on internal testing with IEC 8lb load except for Small Load cycle (IEC 4lb load). Results may vary depending on the actual usage conditions.
10 Samsung tied with one other mobile app for home appliances.
11 Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
12 After IVR does the initial triage with the customer, AI analyzes the intent and passes info along to the Care agent to better address the need. IVR continuously learns and improves its accuracy over time, enabling our agents to support customers more quickly.
13 Coverage includes 99.9% of delivery zip codes (excluding P.O. box, APO/FPO/DPO) by our largest retailer; in-warranty service only.
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Samsung Electronics’ The Premiere is back and more powerful than ever, after revolutionizing the premium projector market with its 2020 debut. Apart from its celebrated home cinema capabilities, The Premiere lineup has been enhanced with an array of new lifestyle features to broaden functionality beyond mere video viewing.
 
Samsung Newsroom met with developers Jaeyoung Park, Seonbin Jang and Jonguk Shin from the Visual Display Business at Samsung Electronics to discuss The Premiere’s new features and next steps for the projector.
 
▲ (From left) Jaeyoung Park, Seonbin Jang and Jonguk Shin
 
 
Ultra-Short Throw: Embracing a New Era of Home Cinema
Within a year of its launch in 2020, The Premiere ascended to the top of the premium projector market in North America — achieving this feat by delivering an unparalleled home cinema experience to users.
 
The true value of The Premiere’s home cinema features became evident during the COVID-19 pandemic. As more people stayed at home, the online streaming industry expanded and brought projectors into the spotlight. The ultra-short throw projector segment, a category that includes The Premiere, represented just 7.2%1 of the premium home cinema projector market in 2019. However, following the pandemic, this share grew to 22.5% by 2023.
 
▲ The Premiere 9
 
The Premiere’s biggest advantage lies in its convenience. Utilizing ultra-short throw technology with an aspherical mirror, the projector eliminates the need for ceiling mounts or a separate shelf to achieve an optimal projection distance. Users can simply place The Premiere directly in front of the desired wall, much like a TV, and screen adjustments can be made effortlessly via a remote control or mobile device. The Premiere 9 and The Premiere 7 are ideal for creating a personal movie theater, offering immersive screen sizes of up to 130 and 120 inches, respectively.
 

Color Wheel: Rotates rapidly in sync with the video signal to ensure images display the correct colors. Typically features 3 to 8 color sections.
Digital Micromirror Device (DMD): Precisely adjusts millions of tiny mirrors mounted on a microchip according to the video signal. This part is crucial in creating high image quality and resolution on projectors.
Triple Laser Technology: Fires lasers of the three primary colors of light — red, green and blue — to produce bright, sharp images. Contributes to brighter projections by reducing light loss in steps such as the color wheel.
Aspherical Mirror: Allows for ultra-short throw projection. Following numerous simulations, Samsung engineers came up with the optimal curvature and applied it to the new The Premiere projector.
▲ A simplified conceptualization of two major Digital Light Processing (DLP) beam projector types
 
“The remarkable thing about ultra-short throw projectors is their ability to create a large screen with minimal space between the device and wall,” said Shin, who led development for The Premiere. “The Premiere 9, for instance, creates a 100-inch screen with just 9.4 inches of space between the wall and device.”
 
▲ The Premiere 9 can project screens up to 130 inches. (Note: Screen sizes in column A measured diagonally, not vertically)
 
“Home cinema projectors are all about delivering the best possible screen experience within a given space.”
– Jonguk Shin, Visual Display Business, Samsung Electronics
 
 
Upgrading With a Focus on Lifestyle
Following a successful debut, the team wanted more. They were resolute in transforming The Premiere into a comprehensive lifestyle product with value extending beyond home cinema.
 
“Our goal was to offer a wider range of use for The Premiere users,” explained Jang, who led product planning for The Premiere.
 
▲ Customize your space and set the right mood by projecting photos, color effects, background scenes and themes on your wall with The Premiere.
 

Custom Ambient, one of the newly added features, allows users to freely edit photos and videos through the SmartThings app on their smartphone and project them onto the wall. Users can even place widgets like a real-time clock onto the wall for everyday décor or use an animated effect like waves to make a splash during a party.
 
“Custom Ambient draws inspiration from The Freestyle’s Ambient Mode which is frequently used to upload social media posts,” he continued. “With The Premiere, users can create their own personalized space, even when they’re not watching videos.”
 
▲ Jaeyoung Park discusses The Premiere’s new lifestyle features of The Premiere.
 
Now with Samsung Gaming Hub installed, the projector’s entertainment capabilities have been significantly enhanced. Users can enjoy games from the cloud on the big screen without connecting a PC or gaming console. Of course, there are also plenty of HDMI slots (three) for those who want to connect PCs or gaming consoles, too.
 
“I often play racing games with my kids at home, and The Premiere’s 100-inch screen is perfect for the four of us to play on via split-screen without feeling cramped,” said Park.
 
▲ There are notable aesthetic differences between the first (left in each picture) and new (right) versions of The Premiere. The 2024 version features a more compact front with a warmer shade of Kvadrat fabric to better match home décor.
 
When turned off, The Premiere can also function as a smart speaker.
 
“The Premiere 9 features a built-in 40W 2.2.2 channel up-firing speaker that delivers powerful sound,” he added. “The Premiere 9 features front-firing units like a soundbar along with ample space for audio to resonate for deeper, richer acoustics compared to other form factors. Bixby can help users to enjoy immersive audio without turning on the screen with voice commands to stream music or launch podcast apps.”
 

Brighter With Advanced Laser Technology
Unlike TVs in which users view light directly from the panel, projectors reflect light off the projection surface. As a result, the right components and software technology are necessary to achieving high image quality. Advanced laser technology also contributes to The Premiere’s large crystal-clear screen. The Premiere 9 utilizes triple laser technology, leveraging laser light sources from the three primary colors red, green and blue. In contrast, The Premiere 7 employs single laser technology with a blue light source, supporting a wider color gamut and higher color accuracy compared to lamp-based or LED projectors.
 
The Premiere 9 and The Premiere 7 deliver up to 154% and 100% of the DCI-P32 color gamut, respectively, and both models support HDR10+ to ensure crisp, vibrant images even in bright environments.
 
▲ The Premiere 9 features triple laser technology for brighter, sharper images.
 
Another key strength of The Premiere lineup is the abundant brightness offered.
 
“The Premiere 9 delivers a peak brightness of up to 3,450 ISO lumens3 with triple laser technology, while The Premiere 7 offers up to 2,500 ISO lumens with single laser technology,” said Shin. “The higher maximum brightness provides clearer picture quality and a more comfortable viewing experience compared to previous models. The laser light source also boasts a long lifespan and consumes less power than traditional lamp-based projectors. In other words, maintenance costs may actually be lower.”
 
 
Smarter, AI-Powered Home Cinema
Despite its numerous usability features, the essence of The Premiere remains centered on watching videos.
 
“In an internal survey of The Premiere users, 90% of respondents indicated that they purchased the device to watch movies,” said Jang.
 
“Samsung’s robust hardware and AI technology, long recognized as No. 1 in TVs, have enhanced the picture and sound quality of The Premiere.”
– Jaeyoung Park, Visual Display Business, Samsung Electronics
 
To deliver a premium home cinema experience, the developers focused on elevating picture and sound quality. Automation through AI technology was key. With 4K AI Upscaling, The Premiere delivers vibrant 4K resolution and significant improvements in picture quality. The Vision Booster leverages a light sensor to automatically detect and adjust ambient brightness in real time and calibrate color and contrast using an algorithm for optimal picture quality.
 
“The Premiere is smarter than ever before,” said Park. “Samsung’s robust hardware and AI technology, long recognized as No. 1 in TVs, have enhanced the picture and sound quality of The Premiere.”
 
▲ Jonguk Shin explains the advantages of ultra-short throw technology.
 
While Samsung has retained the acclaimed built-in speakers from The Premiere’s predecessor, the 2024 lineup has introduced a variety of new AI features for audio as well. In addition to Dolby Atmos technology, an essential for immersive movie-watching, several AI-driven sound technologies have been incorporated including:
 
Active Voice Amplifier (AVA) Pro, a feature that distinguishes voices from ambient noise and adjusts the voice volume accordingly. Object Tracking Sound (OTS), a feature that synchronizes sound with movements on screen. Adaptive Sound, a feature that automatically optimizes audio based on the surrounding environment.  
Additionally, Q-Symphony allows users to connect wireless speakers for a more holistic listening experience.
 
▲ The Premiere projectors feature a minimalist, warm white design with rounded edges and a premium fabric finish from Kvadrat, a Danish textile design company that seamlessly blends in with any home decor. In the back, there is a Digital Audio Out (Optical) port and three HDMI ports, a LAN port as well as ex-Link and IR ports for better remote control
 
 
Transcending the Limits of Space for Immersion
What started as a movie projector for theaters, the modern projector has thrived due to its unique ability to transcend space — overcoming the physical constraints of screen size and location. Now, the advent of ultra-short throw technology has significantly mitigated the issues of space and passer-by shadows traditionally associated with beam projectors.
 
▲ Seonbin Jang describes the appeal of projectors.
 
As The Premiere continues to lead the way in the premium home projector market, what is next for this innovative device?
 
“Our goal is to seamlessly integrate projector screens to more spaces, such as walls and ceilings in homes,” said Park.
 
“The unique beauty of projectors is their ability to project beyond the physical confines of frame,” Jang reiterated. “In the future, we hope to evolve this into a spatial display that transcends the limitations of projection space — ultimately achieving a truly immersive screen experience, everywhere and anywhere.”
 
“Home cinema projectors are all about delivering the best possible screen experience within a given space,” concluded Shin. “We are committed to overcoming physical constraints to maximize the consumer experience.”
 
 
1 Mainstream & High-end Home Cinema category, excluding China, based on revenue. <Projector Reports> by PMA Research, March 2023
2 The Digital Cinema Initiatives (DCI) standard color gamut
3 Brightness level based on the International Organization for Standardization (ISO)
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Samsung Electronics today announced a partnership with Technogym to launch a new fitness app1 on Samsung Daily+ platform,2 expanding the health and wellness services available on Samsung’s 2024 TVs. The app offers personalized fitness routines and accommodates equipment-based and bodyweight exercises for a comprehensive home workout experience.
 
“In 2024, Samsung TV users can now see the TV as not only a central entertainment hub but also a means to enrich the lifestyle— especially for fitness,” said Demian Hyun, Vice President and Head of the Experience Planning Group of the Visual Display Business at Samsung Electronics. “We’re excited to bring Technogym to Samsung TVs because the experience fits right in with our drive to provide more immersive and personalized experiences for users.”
 
“Within our Technogym Ecosystem open platform strategy, the integration with Samsung TVs represents another step toward reaching more consumers within our wellness vision to help people live better lives through regular physical exercise,” said Nerio Alessandri, Technogym President and CEO.
 

 
 
Trainer-Led Sessions and Customized Programs
The Technogym app offers over 130 trainer-led sessions to help users reach their goals, perform better and stay motivated. Everything from high intensity cardio and bodyweight routines, to mindful yoga sessions, Pilates and meditations are led by Technogym’s certified trainers and are specially designed to be done in front of a screen.
 
Upon signing into the Technogym app on Samsung Daily+, each user is greeted with training programs tailored to their personal goals, whether it is building strength, improving endurance or enhancing overall health. The app not only tracks and logs progress but also offers personalized recommendations, ensuring a workout regimen that adapts to users’ evolving fitness journeys.
 
But the Technogym app isn’t just about individual workouts. It also curates a selection of popular workout sessions, including “Most Performed Routines” and “Most Loved Session Episodes.” These sessions are not just about getting fit; they are about joining a community, sharing trends and motivating each other through a shared fitness experience.
 

 
 
Comprehensive Workout Options — Anytime, Anywhere
The Technogym app on Samsung TVs elevates at-home workouts by offering ultimate convenience and access. The basic app is free, with the option for a premium subscription that provides access to exclusive, more in-depth workout content. Users can effortlessly track their workout history on any device through their Technogym account, ensuring a continuous and integrated fitness journey.
 
Additionally, the app combines Samsung’s immersive screen technology with specialized workout programs using Technogym’s cutting-edge equipment for all-encompassing workout sessions.
 
Users can browse a broad and diverse library with video training sessions, which include strength, yoga, cardio, Pilates, meditation and body weight. They can choose different levels, from beginner to the advanced. New workouts are published regularly so the experience remains fresh and engaging. Moreover, Samsung TV users can download the Technogym mobile app to access their personalized profile with the same credentials anytime and anywhere.
 
 
About Technogym
Technogym is a global leading brand in the wellness and fitness industry, is known for its premium equipment and fitness content that elevate the workout experience in both gyms and homes alike. As the official supplier for the last nine Olympic Games, including the upcoming Paris 2024 Olympics, Technogym’s cutting-edge equipment and extensive library of on-demand videos reach over 85,000 fitness centers and 400,000 homes around the world.
 
 
1 Technogym app is available through Samsung Daily+ on all 2024 Samsung TV models: Neo QLED 8K, Neo QLED, OLED, UHD (above DU7000) and The Frame worldwide. TV model users can download the Technogym app through the app store. The content is provided primarily in English and supported with subtitles.
2 Samsung Daily+, a hub for lifestyle experiences, provides a wide range of services and features — from personal training and telehealth to video calls and remote PC solutions — in one single interface.
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“It’s all about making colors truer to the vision of video game creators”
– Bill Mandel, VP, Samsung Research America
 
HDR (high dynamic range) technology has been revolutionizing visual quality in movies and TV shows for several years. Now, with Samsung championing HDR10+ GAMING, the same visual transformation is making its way to the video game industry. It’s beneficial for game makers and players alike, and truly makes it possible to get the most visual impact out of gaming’s modern graphics and realism.
 
Samsung Newsroom sat down with Bill Mandel, Vice President, and Steve Larson, Senior Manager at Digital Media Solutions, Samsung Research America, to discuss HDR10+ GAMING and how the technology is changing the gaming industry.
 
▲ Steve Larson (left), Senior Manager and Bill Mandel, VP, Digital Media Solutions, Samsung Research America
 
 
Gamers and Game Creators Deserve HDR, Too
While HDR dramatically heightened the visual experience for television and film, its application in video games has been limited. Game engines have built-in color management systems that help the connected TV or monitor know what colors to show. However, a lack of communication between screens and game engines requires users to manually calibrate their displays.
 
“HDR10+ GAMING establishes a direct line of communication between the screen and the game engine”
– Steve Larson, Samsung Research America
 
In search of a solution, SRA started to develop HDR10+ GAMING. By automatically adjusting HDR settings based on the screen’s capabilities, HDR10+ GAMING unlocks a premium visual experience through accurate color, contrast and brightness.
 
“HDR10+ GAMING establishes a direct line of communication between the screen and the game engine,” said Larson. “The screen can now understand what the game engine is doing, and the game engine knows what the screen can display. That produces a much better visual output.”
 
“It’s all about making colors truer to the vision of video game creators,” said Mandel.
 
 
Engineering a Simple Solution for the Artists
Game developers were the first to call for new technology that addressed the limitations of HDR.
 
“The initial need came from game developers themselves who want the games they build to look the best they possibly can,” said Mandel. “They were struggling to get colors to look the way they hoped across monitors.”
 
▲ Bill Mandel, VP, Digital Media Solutions, Samsung Research America, explains how HDR10+ GAMING was introduced to bring better visual experience to all gamers
 
“We wanted the specs we published to be simple for game developers to use, without a heavy burden,” said Larson. “Once they integrate our specs into their game engine, they can use it across any game built in that engine. This significantly simplifies adoption across the industry because it doesn’t rely on certain configurations or devices. It’s easy.”
 
 
Making It Simple for the Players
With HDR10+ GAMING, gamers no longer need to deal with dials and test patterns to calibrate their monitors.
 
“HDR10+ GAMING simplifies the process by automatically adjusting settings for games, just like it does for movies,” said Mandel. “This ensures gamers get the best picture quality without any hassle — just turn on the game and go.”
 
▲ Bill Mandel (top), VP, and Steve Larson, Senior Manager, Digital Media Solutions, Samsung Research America demonstrate how HDR10+ GAMING automatically elevates the gaming experience
 
Because HDR10+ GAMING works both on TVs and gaming monitors, gamers can now enjoy a consistent visual experience with immersive graphics across platforms without setting anything up. This standard is especially important as today’s gamers expect photorealistic graphics in gaming today.
 
“When activated, your device automatically identifies that HDR10+ GAMING is an available option in any compatible game and takes advantage of it,” said Larson. “There’s no need to navigate a hidden menu or adjust settings.”
 
 
Lowering the Threshold for the Gaming Industry
For game developers, one major advantage of HDR10+ GAMING is that it is free to implement. With the right application programming interface (APIs), they can integrate HDR10+ GAMING into their existing game engines without any specialized training.
 
“It’s simple. Once developers integrate our specs into their game engine, they can use it across any game built in that engine”
– Steve Larson, Samsung Research America
 
Putting these standards into action, Samsung partnered with NEXON in September 2023 to launch the world’s first HDR10+ GAMING title, “The First Descendant.”
 
At Summer Game Fest this past June, the company showcased its latest Odyssey OLED gaming monitors with HDR10+ GAMING capabilities. The combination of HDR10+ GAMING and Samsung’s Odyssey OLED gaming monitors demonstrates how advanced display technology can elevate the gaming experience in video games like “Red Dead Redemption 2.”
 
Moreover, Samsung has worked with partners such as CD PROJEKT RED on “Cyberpunk 2077” — bringing the game’s fictitious Night City, California, to life like never before. The copy was a great hit, selling over 25,000,000 copies worldwide.
 
“We designed the system to be incredibly simple to implement,” said Larson. “In fact, CD PROJEKT RED told us that they knew HDR10+ GAMING was something they wanted to use. They were impressed with how fast and easy it was to implement. Their team was actually able to get it up and running in about half a day.”
 
“This is a free license technology. We’ll see a lot more games and platforms adopting the technology”
– Bill Mandel, VP, Samsung Research America
 
 
A Radiant Future Ahead for HDR10+ GAMING
Samsung is looking to expand HDR10+ GAMING to include additional game engines, particularly those that are more niche. The company is already working with major studios and developers to add into their proprietary engines and some of the more widely adopted ones.
 
“Through collaborations with game companies, we will expand the HDR10+ GAMING ecosystem — ensuring broader adoption and richer gaming experiences,” said Mandel.
 
This wide network will provide game developers with a versatile and powerful set of tools to create visually stunning games more efficiently.
 
▲Steve Larson (left), Senior Manager, and Bill Mandel, VP, Digital Media Solutions, Samsung Research America
 
“As this is a free license technology, we’ll see a lot more games and platforms adopting the technology,” Mandel continued. “For consumers, it means a consistent and immersive gaming experience across a range of devices — with minimal setup and maximum visual impact.”
 
Mandel and Larson anticipate a notable increase in the number of developers, games and users leveraging HDR10+ GAMING soon.
 
“Expect big things to come!” said Mandel.
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