[Interview] The Frame Art Store Offers a 5,000-Year History of Korean Art Through Partnership With the Leeum Museum of Art
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Dev Insight Dec 2024: One UI 7 Beta Program Opened, CES 2025 Press Conference, and Other Latest NewsBy Samsung Newsroom
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By Samsung Newsroom
▲ Vincent van Gogh’s “The Starry Night” (detail) (1889) shown on The Frame by Samsung. Photo: Samsung
Twenty-seven well-known artworks from MoMA’s collection, including those by artists Frida Kahlo, Henri Matisse and Georgia O’Keeffe, are available on the Samsung Art Store today, exclusively to The Frame by Samsung, a best-selling Lifestyle TV that doubles as a piece of art. When it’s on, use The Frame to watch your favorite movies and shows in brilliant 4K resolution. When it’s off, explore the Samsung Art Store to transform any space in your home with a vast catalog of artworks that are handpicked and curated from hundreds of institutions, artists and collectors around the world.
MoMA was founded in 1929 by three progressive women who championed modern and contemporary art and wanted to establish a museum that could be a catalyst for experimentation, learning and creativity. In collaboration with MoMA, the Samsung Art Store includes highlights from MoMA’s collection that were selected by Daria Greene, Global Curator of the Samsung Art Store, to honor the institution’s history and vision, and includes Frida Kahlo’s “Fulang Chang and I” (1937), which is the first artwork by the legendary Mexican artist to arrive on the platform.
▲ Piet Mondrian’s “Trafalgar Square” (1939-43) shown on The Frame by Samsung. Photo: Samsung
“MoMA is a place that fuels creativity, ignites minds and provides inspiration. Through our relationship with Samsung, we are broadening access to MoMA’s collection in a truly innovative way to millions of people,” said Robin Sayetta, Head of Business Development at The Museum of Modern Art. “We were purposeful in building this new digital collection and hope to enrich the lives of art enthusiasts with culture and history at an extraordinary scale.”
▲ A view of the fifth-floor collection galleries. Shown: Claude Monet. “Water Lilies.” 1914–26. Oil on canvas, three panels. Mrs. Simon Guggenheim Fund. © 2024 The Museum of Modern Art, New York. Photo: Noah Kalina
Expanding Access to Art Through Innovation
Included in the more than two dozen artworks from MoMA are celebrated works such as Vincent van Gogh’s “The Starry Night” (1889), Henri Rousseau’s “The Dream” (1910) and Georgia O’Keeffe’s “Evening Star III” (1917). This selection represents a diverse range of styles and points in time, offering something for every art lover and Samsung Art Store subscriber.
▲ A view of the fifth-floor collection galleries. Shown: Vincent van Gogh. “The Starry Night.” 1889. Oil on canvas. Acquired through the Lillie P. Bliss Bequest. © 2024 The Museum of Modern Art, New York. Photo: Noah Kalina
“At Samsung, we strive to redefine the home entertainment experience through continual innovation. Our collaboration with MoMA allows us to bring culturally significant works into millions of homes, allowing people to engage with renowned art in a truly remarkable way,” said Sang Yoon Kim, EVP and General Manager of the North America Service Business at Samsung Electronics. “This endeavor exemplifies Samsung’s mission to use technology to deliver exceptional experiences into the everyday lives of consumers.”
“For nearly 100 years, MoMA has been instrumental in expanding the reach and impact of Modern and Contemporary art, cementing its position as one of the most dynamic and diverse institutions globally. Through this collaboration, we are able to share works by incredible artists, including 20th century female trailblazers, on the Samsung Art Store,” adds Daria Greene, Global Curator of Samsung Art Store.
▲ Hannah Höch’s “Untitled (Dada)” (detail) (1922) shown on The Frame by Samsung. Photo: Samsung
The Samsung Art Store is available only on The Frame, which has been refreshed in 2024 to deliver an even more complete artistic and aesthetic experience. That includes ArtfulColor validation from Pantone,1 the industry leading color experts. As the world’s first and only art TV to achieve this validation, The Frame delivers natural and realistic visuals that wouldn’t look out of place in a gallery. It hangs just like a picture flush against the wall and is available in class sizes ranging from 32 to 85 inches. The bezels2 can also be swapped out with various colors and designs, giving you more ways than ever to customize The Frame for your unique style and décor.
The Frame also delivers value-add features that you can only find from Samsung — the #1 global TV brand for 18 years and counting.3 Samsung AI technology makes everything you watch look clearer and crisper, while you enjoy access to 2,700+ free channels, including 400+ Samsung TV Plus4 premium channels. You can also use your TV as your smart home hub and ensure your personal data is protected by Samsung Knox security.
The Frame is available for purchase at MoMA Design Store at store.moma.org, Samsung.com and other select retailers.
The Introduction of Highlights from MoMA’s Collection follows the Samsung Art Store’s relationships with world-class museums including The Metropolitan Museum of Art and Musée d’Orsay, and the release of several collections this year featuring René Magritte, Jean-Michel Basquiat and over 40 Marimekko artworks. Samsung remains committed to being the premier destination for experiencing a wide breadth of high-quality digital art.
1 Pantone company provides a universal language of color, called Pantone Matching System, that enables color-critical decisions through every stage of the workflow for brands and manufacturers.
2 Bezels sold separately.
3 Source: Omdia, Jan 2024. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.
4 Available for free on Samsung Smart TVs released after 2016, Galaxy devices, Smart Monitors, Family Hub refrigerators and the web.
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By Samsung Newsroom
Few artists are as well known and beloved as Vincent van Gogh. From “Almond Blossom” and “Sunflowers” to his iconic self-portraits and striking impressionist works, Van Gogh is recognized worldwide for his use of bold colors and dramatic brush strokes. Housing the largest collection of Van Gogh’s art in the world, the Van Gogh Museum in Amsterdam, Netherlands, is dedicated to the work of both the artist and his contemporaries.
▲ The Van Gogh Museum, Amsterdam
Samsung Newsroom sat down with Jordy Howldar, Head of Business Development Asia at the Van Gogh Museum, to discuss how technology is preserving Van Gogh’s legacy for future generations and how the partnership with Samsung Art Store has enhanced art accessibility.
Democratizing Access to Art With Samsung Art Store
Q: Could you give us an overview of your role at the Van Gogh Museum?
As Head of Business Development Asia at the Van Gogh Museum, I am responsible for partnerships and licensing in Asia. My work primarily involves building the museum’s presence within the Asian market, collaborating with notable brands to expand reach and managing these partnerships to ensure they align with the values and goals of the Van Gogh Museum.
Q: The relationship between Samsung Art Store and the Van Gogh Museum dates back to 2018. Since then, has the museum changed how it selects art pieces to feature in Samsung Art Store?
Our approach when selecting art pieces for Samsung Art Store has evolved since 2018. Now, we carefully consider the preferences and trends among global audiences and aim to showcase a diverse collection of Van Gogh’s work that resonates with different cultures and tastes. Over the years, Van Gogh’s art has become immensely popular with The Frame users — as both his famous pieces and lesser-known works have attracted massive viewership.
▲ “Self-Portrait with Grey Felt Hat” (1887)
Q: What is the significance of making Van Gogh’s work available to large audiences through a platform like Samsung Art Store?
Platforms such as Samsung Art Store democratize access to art, allowing people to experience Van Gogh’s creativity without needing to travel. In addition, his pieces are exposed to new audiences who might not otherwise have the opportunity to engage with them.
Half a Century of Immortalizing Artistic Excellence
Q: How is the Van Gogh Museum celebrating its 50th anniversary?
To celebrate its 50th anniversary, the museum is organizing special exhibitions, events and educational programs to reflect on past achievements and anticipate future contributions to the art world. We encourage everyone to join the celebrations by attending our collaborations and exhibitions — such as the one with Pokémon which runs until January 2024. Earlier this year, we held the Sunflower Art Festival to celebrate the anniversary.
▲ “Sunflowers” (1889)
Q: What are some of the most memorable or significant moments in the Van Gogh Museum’s 50-year history?
For our first anniversary, the museum held an exhibition for visitors to explore the history of the institute. Without the unconditional support from the Van Gogh family, the museum simply would not exist.
Q: Of the pieces selected for Samsung Art Store, which ones would you recommend users display on The Frame?
The first would be “Wheatfield Under Thunderclouds,” a striking painting illustrating a dark, brooding sky and a golden wheatfield. When displayed on The Frame, the dramatic contrast captures the emotional intensity and turbulence that Van Gogh originally felt.
▲ “Wheatfield Under Thunderclouds” (1890)
Next, I’d recommend “Fishing Boats on the Beach at Les Saintes-Maries-de-la-Mer.” The vibrant blue shades of the sea and sky juxtaposed against the colorful boats makes this painting ideal for The Frame. The screen’s ability to render vibrant colors brings the scene to life, enhancing the painting’s lively and dynamic nature.
▲ “Fishing Boats on the Beach at Les Saintes-Maries-de-la-Mer” (1888)
My third pick would be “Landscape at Twilight,” a painting depicting a twilight sky and rural landscape. The Frame’s display accurately captures these subtle nuances in colors — making the idyllic piece a calming addition to any room.
▲ “Landscape at Twilight” (1890)
Preserving Legacy With Technology
Q: How has technology impacted the Van Gogh Museum since its opening in 1973?
Our mission is to inspire diverse audiences with the art and life of Vincent van Gogh, and we are always searching for new ways to do so. As such, we’ve incorporated new technologies both inside the museum and online to further preserve Van Gogh’s legacy for future generations.
Q: How does The Frame elevate the viewing experience of art?
The focus of the museum has always been to showcase our expansive Van Gogh collection. Offering this collection of masterpieces on The Frame gives users an opportunity to enjoy Vincent van Gogh’s world-famous paintings from home. Of course, we hope people will also be inspired to come and enjoy the art in person at the Van Gogh Museum in Amsterdam as well.
Q: In December, Samsung Art Store will feature a curated Van Gogh collection called “Van Gogh in Winter.” What can viewers expect to see in this collection?
We are thrilled to bring a carefully crafted selection of artwork to Samsung Art Store. Each masterpiece — from the vivid “The Bedroom” to the serene “Snow-Covered Field with a Harrow (after Millet)” — encapsulates Van Gogh’s revolutionary use of color and emotive landscapes.
The “Van Gogh in Winter” collection offers a unique window into Van Gogh’s world, showcasing his evolution as an artist and his enduring impact on art history. We invite viewers to immerse themselves in these classic works and experience Van Gogh’s art in a new vibrant, digital format.
▲ “The Bedroom” (1888)
▲ “Snow-Covered Field with a Harrow (after Millet)” (1890)
Q: Are there any upcoming events at the museum?
Visitors can enjoy the special “Pokémon x Van Gogh Museum” activities in the museum until January 7, 2024. “Matthew Wong l Vincent van Gogh: Painting as a Last Resort” will then open in early March — a temporary exhibition inviting attendees to discover the colorful and expressive art of Matthew Wong and his artistic connection with Vincent van Gogh.
Visit Samsung Art Store in The Frame to see more of the Van Gogh collection.
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By Samsung Newsroom
Samsung Electronics today announced that it is collaborating with New York City’s Metropolitan Museum of Art to bring some of the museum’s most treasured works of art to The Frame. The selection of The Met’s iconic artworks will be unveiled today on Samsung Art Store1 — which enables users of The Frame to transform any space by displaying more than 2,300 pieces of art, including works from the most distinguished artists, museums and industry tastemakers.
Samsung Art Store users can choose from 38 pieces across a wide range of The Met’s storied curatorial departments, including the American Wing, Asian Art, Egyptian Art, European Paintings, Islamic Art and more. The offering features high-resolution digital reproductions of esteemed artworks across a variety of cultures and time periods housed at The Met.
Samsung Art Store users can display beloved works of art in their homes, including Edgar Degas’ “The Rehearsal of the Ballet Onstage” (circa 1874); Vincent van Gogh’s “Sunflowers” (1887); Paul Cézanne’s “Still Life with Apples and Pot of Primroses” (circa 1890); and Georges Seurat’s “Circus Sideshow” (“Parade du Cirque”) (1887-1888). Owners of The Frame can also display ancient artifacts such as an Egyptian wedjat eye amulet2 (circa 1070-664 B.C.), and medieval treasures including “The Unicorn Rests in a Garden” (1495-1505), the famed French and South Netherlandish textile from the Unicorn Tapestries. Celebrated Japanese artworks such as Katsushika Hokusai’s “Under the Mannen Bridge at Fukagawa” (circa 1830-1832) as well as Utagawa Kuniyoshi’s “Concise Illustrated Biography of Monk Nichiren: Calming the Stormy Sea at Tsunoda in Exile to Sado Island” (1835-1836) are also available. Furthermore, the collection features historically significant American artworks like Emanuel Leutze’s “Washington Crossing the Delaware” (1851).
“Since its founding in 1870, The Met has been dedicated to bringing art and culture to the daily lives of visitors and art enthusiasts around the world,” said Josh Romm, Head of Global Licensing and Partnerships at The Met. “Our collaboration with Samsung activates this mission in a new and modern way, allowing consumers to enjoy iconic works from The Met’s collection at home. As users explore the selection and choose works to display, this program will create a new dialogue about art, creativity and technology.”
The Met’s objective to reveal new ideas and unexpected connections across time and cultures through its collections makes for a fitting collaboration with Samsung Art Store, one of the largest digital platforms of its kind. Showcasing art from museums and galleries around the world to users of The Frame across 42 countries, Samsung Art Store explores centuries of art, from old masters like Botticelli, Leonardo, Goya and Van Gogh to contemporary artists like Shinique Smith and many more through diverse monthly programming.
“The Samsung Art Store is honored to partner with The Metropolitan Museum of Art to bring world renowned artworks into millions of homes worldwide,” said Sang Kim, EVP and General Manager of the North America Service Business, Samsung Electronics. “At Samsung, we’re constantly working to redefine the entertainment experience through technological innovation, and we’re delighted to partner with such an iconic institution to enable users for the first time to enjoy The Met’s culturally significant works of art via a modern digital canvas from the comfort of their homes.”
Samsung Art Store is available on The Frame by Samsung — a 4K Smart TV with a billion shades of color and a picture frame bezel that delivers vivid, lifelike TV when it’s on and beautiful art when it’s off. Its Matte Display drastically reduces light reflections for a canvas-like finish, which is perfect for showcasing digital collections from Samsung Art Store along with personal photography and artwork. Users can choose from a collection of picture frame-like TV bezels to customize their space and can upgrade the included slim-fit wall mount to the new auto-rotating wall mount3 to display content vertically or horizontally, so all stunning artworks can be viewed exactly as the artist intended.
1 A single user subscription for Samsung Art Store costs $4.99/month or $49.90/year.
2 A wedjat eye amulet is an ancient Egyptian amulet that represents the healed eye of Horus, an ancient Egyptian god. The eye is often depicted as a cross between a human and falcon eye.
3 The auto-rotating wall mount is sold separately and is compatible with the 2022-2023 models of The Frame in 43”, 50”, 55”, and 65” class screen sizes.
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By Samsung Newsroom
Art enthusiasts and everyday consumers alike are constantly searching for new ways to connect with their favorite artist and art collections. The reverse is also true, with art institutions and museums around the world looking for new avenues to engage with art afficionados around the world.
With the rise of digital platforms, the art world has become more accessible than ever before. Samsung Art Store is at the forefront of this revolution, providing a platform for art lovers to enjoy an extensive library of stunning artwork in the comfort of their own homes.
Samsung Newsroom sat down with Cristina Alovisetti, General Manager of Museo Nacional Del Prado Difusion (Museo del Prado’s commercial company), to explore the relationship between in-person art experiences and digital displays. The Prado Museum is one of the most renowned art galleries and the longest standing partners of the Art Store.
In this Q&A, we will dive into how art enthusiasts and institutions can benefit from digital art platforms and ultimately, how a combination of in-person art experiences and new technologies can inspire and offer new avenues of approach for artist and creatives.
▲ Museo Nacional Del Prado
Samsung Art Store X Prado Museum: An Enduring Partnership
Q: For those who are not familiar with the partnership, can you tell us a bit about Museo Nacional Del Prado and your role at the museum?
The Prado Museum is one of the most prestigious art galleries in the world. Its permanent collection is essential in comprehending the evolution of European art and its most notable artists such as Velázquez, Bosch, Rubens and Titian. The museum’s international presence is also evident via its collaborations with other international institutions as well as its global digital footprint — including its website, social media channels and apps.
As the general manager of the museum’s commercial company, I am proud to be a part of this institution since its creation in 2006. Our company’s primary goal is to promote the Museo del Prado brand, its collection and intellectual property rights while also contributing to the museum’s funding. We strive to establish a consistent and robust identity while creating partnerships that help us reach broader audiences.
Q: Can you tell us more about how the partnership with Samsung Art Store came about and what benefits you see in the collaboration?
We began collaborating with Samsung Art Store at the start of our gallery project upon the invitation from the Samsung Electronics Spain team. We were lucky enough to have participated in the 2017 inaugural presentation of the Frame’s partnerships in Berlin. Since then, we have continued to work together, updating and enriching our partnership.
I believe the Art Store is an intelligent and respectful concept that values the artwork and the institution responsible for it. It represents a digital advancement that seamlessly harmonizes with our daily lives and habits. With this platform, I can discover and appreciate art in a convenient and accessible way. I can learn about the artists and their work and share my discoveries with others, which is a great benefit to the end users.
Assessing the Current State of Digital Art Platforms
Q: Digital art platforms have been gaining popularity as they provide accessible and enjoyable ways for users to own and appreciate artwork in their own homes. What direction do you see this trend taking and how do you think it will impact the art industry?
The Samsung Art Store is an innovative platform that offers users a unique way to enjoy and access works of art from the comfort of their own homes. By providing a platform to view images of artwork, paintings, photography and more, the Art Store has made it easier for collectors to own and appreciate art.
This technology could potentially have a significant impact on the art industry by providing new avenues for individuals to access and engage with art. The Art Store has the potential to integrate with personal environments and provide new opportunities for art collectors to showcase their collections.
Overall, the increasing popularity of digital art platforms like the Samsung Art Store is likely to have a positive impact on the art industry by making art more accessible and enjoyable for a wider audience.
Q: What differences do you see between showcasing the artwork in-person vs. digitally on the Frame?
That is a great question. First, I think it’s important to note that we are talking about displaying images of artwork, not the artworks themselves. The way in which the viewer experiences the artwork will depend on whether it can evoke the same emotions as the original piece. While digital displays cannot replace the experience of seeing a Velázquez painting in person, it does offer the convenience of accessing and displaying high-quality images of these artworks in our own homes.
Furthermore, being able to integrate digital artwork into our living spaces, just as we do with furniture or decorative objects, adds a new dimension to the way we experience and appreciate art. It offers new possibilities for enjoying and sharing art in our everyday lives and this is a great thing.
Q: Have you observed any noteworthy trends or patterns in the way people engage with the museum’s online collections?
It is fascinating to see how the public responds to the images displayed in the Art Store. The audience seems to be drawn towards decorative aesthetic and current trends influenced by other media, mirroring the purchasing patterns observed in our museum shops.
Q: Can you share with us some of the most memorable pieces from your collection that are currently featured in the Art Store?
Here are some carefully selected works from a diverse range of works from various painters, styles and themes spanning across different decades. These pieces showcase a range of subjects, from powerful portraits and mythological dances to exquisite details of flower catalogues, offering a glimpse into the beauty and richness of art history.
▲ Las Meninas (1656) by Diego Rodríguez de Silva y Velázquez (cropped for detail)
Las Meninas is undoubtedly the best-known painting in the Museo del Prado and Velázquez’s most famous work. It is also the one which best sums up the characteristics of his art. In a large room of the Alcázar in Madrid, we see the Infanta Margarita, whose detail we can see in this image, flanked by two maids of honor or meninas.
The picture has been interpreted in several ways. The centrality of the infanta Margarita and the reflection of the king and queen in the mirror appear to point to a political and dynastic significance. The presence of Velázquez in the same environment as the king, queen and infanta, and bearing the cross of the Order of Santiago and the chamberlain’s key as attributes of his social status, presumably constitutes a validation of his nobility and that of painting itself.
▲ The Garden of Earthly Delights Triptych (1490-1500) by Hieronymus Bosch
The Central panel, with the four rivers of the world on the horizon, situates the scene on Earth. Carnal desire, represented by beautiful naked women and symbolized by an array of red fruit, becomes mankind’s driving force. The various earthly pleasures to which mankind yields instinctively and unconsciously are illustrated symbolically or specifically. The central panel depicts a Paradise that deceives the senses, a false Paradise given over to the sin of lust.
▲ Dance of Mythological Characters and Villagers (1630-1635) by Pieter Paul Rubens
A group of peasants dance in agitated frenzy, accompanied by a flutist in a tree. The scene takes place in a landscape that recalls Italy, especially the villa in the background, whose shapes resemble those of the architect, Andrea Palladio.
▲ Hollyhocks (1872-1873) by Mariano Fortuny y Marsal (cropped for detail)
Fortuny enjoyed painting flowers in bloom in his scenes. Attracted by their colors, he also made separate studies of them. His favorites were hollyhocks on account of their pleasing hues and the elegant verticality of their stalks, which is accentuated by the format used here. As the background is devoid of references, their corollas appear to float in an indeterminate space, with varying degrees of finish, and the ground layer is visible in some areas of the canvas.
Exploring the Intersection of Art and Technology
Q: What impact do you think recent technological advancements have had on artists, their creative process and the finished artwork?
From my perspective, artists have been introduced to a whole universe of new technological tools, which may influence their creative process to varying degrees, depending on their individual preferences. There are some exceptional artists who have embraced digital tools to create amazing works. In my view, these advancements offer endless opportunities for artists, whether through new artwork or collaborations or both.
Q: How can technology be used to make art more accessible and inclusive to a wider audience?
Undoubtedly, digital technology has the potential to greatly expand the reach of art beyond physical spaces, allowing it to be appreciated in different languages and contexts. For example, many people who are unable to attend exhibitions can still appreciate works of art through digital access. Further, digital art platforms such as Samsung Art Store enable individuals to build their own “collection” at home, making art more accessible and inclusive to a wider audience.
Visit the Samsung Art Store in The Frame to explore more of Prado Museum’s collection.
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