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Samsung Electronics announced a new partnership with Art Basel’s show in Basel, world’s premier art fair held annually in Basel, Switzerland, presenting The Frame as its official visual display. During the event, various art works will be exhibited on The Frame in a vivid 4K QLED display at Samsung The Frame Lounge.1
 
This year, Art Basel’s Basel fair will host 286 galleries from 40 countries and territories taking place at Messe Basel from June 13 to 16.
 
▲ Samsung’s Lifestyle TV ‘The Frame’ became the first official visual display for Art Basel
 
Samsung The Frame Lounge is a booth dedicated to The Frame at Art Basel in Basel 2024 where visitors will be able to enjoy remarkable works of modern and contemporary art through The Frame’s cutting-edge display.
 
The Frame is a lifestyle TV that doubles as a digital canvas, displaying artwork or pictures on the screen when the user is not watching TV. Users can access more than 2,500 pieces of art including works from the most distinguished artists, museums, and industry tastemakers through Samsung Art Store, a subscriber-exclusive service.
 
The Frame is especially well suited to display art in events like Art Basel as it minimizes light reflection with the Matte Display, allowing people to admire art under overhead room lights or even daylight. Earlier this year, The Frame also became the first in the industry to earn the Pantone® Validated ArtfulColor certification, which highlights its exceptional color reproduction capability.
 
▲ The Frame will display various works of modern and contemporary art at Samsung The Frame Lounge, a booth dedicated to The Frame at Art Basel in Basel 2024
 
“The Frame is a display that has the power to deliver the artist’s message as well as the beauty of the work itself,” said Cheolgi Kim, EVP of Visual Display Business at Samsung Electronics. “We are especially excited to provide art lovers with a special screen experience on The Frame through this collaboration with Art Basel.”

Samsung Electronics aims to solidify The Frame’s reputation as a conduit for art by introducing an immersive digital experience for art enthusiasts worldwide.
 
▲ The Frame, in 2024, became the first in the industry to earn the Pantone® Validated ArtfulColor certification
 
▲ The Frame was announced as the official visual display for Art Basel 2024
 
 
1 Samsung The Frame Lounge will be located in Hall 1, adjacent to the Unlimited sector, at Messe Basel during Art Basel in Basel 2024. Title and location subject to change without prior notice.
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Samsung Electronics today announced that it is displaying a masterpiece by Park Seo-Bo, a leading figure in contemporary Korean art, on The Wall All-in-One (IAB model) at New York’s iconic Rockefeller Center.
 
As part of the “Origin, Emergence, Return” exhibition, Samsung has partnered with Johyun Gallery, combining the artistic brilliance of Park Seo-Bo with Samsung’s state-of-the-art Micro LED technology to bring an unrivaled viewing experience that pushes the boundaries of digital art display. Visitors can appreciate the art from Park’s iconic “Écriture” series on The Wall’s immersive 146-inch 4K screen. The Wall All-in-One provides an awe-inspiring visual experience that replicates the intense colors and intricate textures of Park’s painting, allowing visitors to be fully immersed in the artwork.
 
This collaboration also marks the first digital rendition1 of Park’s artwork. Utilizing microphotography, the original artwork was captured in 56 segments in an ultra-high resolution and is shown by slowly zooming out from a magnified coin-sized area of the artwork. In this process, the work is imbued with movement and the complex texture of Écriture created with paint and traditional handmade Korean paper, Hanji, is fully brought to life, the entirety of which was perfectly captured by The Wall’s captivating display.
 

 
“I wanted to highlight the intricate universe of the original artwork by adding a dynamic component into every corner of the painting,” said Park. “The Wall’s digital display masterfully renders the nuanced texture of Hanji and the fluctuating red hues under sunlight, revealing details that could have been easily overlooked with the naked eye.”
 
Samsung’s The Wall All-in-One is powered by advanced Micro LED technology and has won numerous awards, including “2023 Best of Show” at both Integrated Systems Europe (ISE) 2023 and InfoComm 2023, the world’s leading AV and systems integration exhibitions.
 
With its convenient installation process of using a pre-adjusted seam, it enables effortless customization to create the perfect ambiance for the displayed content, saving businesses time and resources. Plus, thanks to a sleek and slim design, it seamlessly fits into any commercial environment, making it the preferred choice for businesses looking to elevate their displays.
 

 
The exhibition also features a media room with Samsung’s 85-inch Neo QLED 8K Signage (QPA-8K model), which presents Park’s artistic process through a series of videos and documentaries, providing viewers with a comprehensive overview of the artist’s unique vision and creative journey. Visitors at the Rockefeller Center will have the unique opportunity to see more than 40 pieces of Park’s artwork, including the digital exhibition on The Wall All-in-One, until July 23.
 
“We are truly honored to showcase Park Seo-Bo’s extraordinary work through The Wall All-in-One, which beautifully highlights the artist’s mastery of color and texture,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “We will continue to forge new partnerships and introduce innovative solutions that push the boundaries of display technology.”
 
For more information on Samsung’s The Wall All-in-One, please visit http://smsng.co/B2Bsolutions.
 
 
1 Video Art Title: [1 OF 0], Directed by Jifan Park
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Samsung Electronics today announced the addition of SeeColors mode on its 2023 TV and monitor lineup.1 The newly added accessibility feature provides various color settings based on degrees and types of color vision deficiency (CVD),2 offering an improved viewing experience.
 
SeeColors mode provides nine picture presets so users can select the option that is most suitable for them. The feature adjusts red, green and blue levels to ensure viewers can easily distinguish colors on the screen depending on their degree or type of CVD.
 
Originally released as an application in 2017, SeeColors helps those with CVD enjoy their screen as it was meant to be seen. Now, integrated in TV and monitor accessibility menus, this feature is more readily available to users. For consumers who have already purchased a 2023 model, a software update will be available to add SeeColors to the accessibility menu.
 
Samsung has earned “Color Vision Accessibility” certification from TÜV Rheinland,3 in acknowledgement of SeeColors mode’s ability to help those with CVD better enjoy content on Samsung screens. This recognition builds on Samsung’s commitment to accessibility, under the vision of “Screens Everywhere, Screens for All.”
 
“We are thrilled to introduce additional accessibility features, including SeeColors and Relumino mode, in our 2023 TV and monitor lineup to assist individuals with color blindness and low vision,” said Seokwoo Jason Yong, Executive Vice President of Visual Display Business at Samsung Electronics. “Under the vision of ‘Screens Everywhere, Screens for All,’ we will continue to innovate and bring inclusive technologies closer to our consumers.”
 
For more information on Samsung’s accessibility features, please visit www.samsung.com.
 
 
1 SeeColors mode is available on Samsung’s 2023 TV and monitor lineup, including the Neo QLED, QLED, OLED, Smart Monitor and the G95SC gaming monitor.
2 This feature is not intended for use in the diagnosis of disease or other conditions, or in the cure, mitigation, treatment or prevention of any disease or medical problem. Any information found, acquired or accessed through this feature is made available for your convenience and should not be treated as medical advice.
3 TÜV Rheinland, headquartered in Cologne, Germany, is a globally renowned testing organization that offers quality and safety certifications across various industries. The “Color Vision Accessibility” certification was awarded on June 7, 2023.
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To enjoy their favorite content to the fullest, more and more consumers are seeking to purchase larger TVs for their homes. According to market research firm Omdia, the global market size of 85-inch screens has grown drastically from 180,000 units sold in 2019 to 1.87 million units sold in 2022. Likewise, for 98-inch screens, the global market has increased from less than 1,000 units sold in 2019 to about 160,000 units sold in 2022.
 
To discuss the shifting market trends towards ultra-large TVs, Samsung Newsroom sat down with Heejin Chae, TV Product Planning, Samsung Electronics, and Sangyeob Kim, Samsung Store, and learned more about how Samsung Electronics is providing revamped viewing experiences through ultra-large TVs.
 
▲ People in charge of product planning, sales and design talk about ultra-large 98-inch TVs
 
 
Bigger, Better Viewing Experiences With Wider TVs
With its breathtaking size able to display exceptional detail on a grander scale, the 98-inch TV has become the new standard for ultra-large TVs. In line with such trends, Samsung unveiled the 2023 98-inch Neo QLED 8K at CES 2023, offering consumers bright colors and extremely vivid details on a brilliantly large screen. As standard TV sizes have grown larger over the years, Samsung adapted to industry trends and consumer demands by developing ultra-large TVs for better viewing experiences.
 
“About ten years ago, a 60-inch TV was considered a large TV. But as time went by, 65-inch TVs became mainstream, and now 75-inch and 85-inch TVs have become popular, demonstrating consumers’ growing demand for larger TVs,” said Chae. “In fact, our customer survey showed that 75% of consumers bought, on average, a TV 13 inches bigger than their previously purchased TV model.”
 
▲ Heejin Chae explains how evolving consumer demands have shaped Samsung’s product offerings.
 
Additionally, with the popularity of streaming services, consumers are increasingly purchasing ultra-large TVs to enhance their at-home viewing experiences. “An astronomical number of people have started using streaming services since the pandemic as they increasingly consumed content like movies and sports,” said Chae. “As a result, the demand for ultra-large TVs has risen, as they give a more immersive viewing experience.”
 
Younger generations also seem to prefer larger screens, furthering the popularity of ultra-large TVs. While people in their 40s and 50s made up more than half of the consumer base who purchased TVs over 80 inches in 2015, those in their 30s and 40s have led sales in the ultra-large TV market since 2021.
 
As these factors and preferences become more prevalent among users, the ultra-large TV market will continue to grow. “The ultra-large TV is an inevitable trend, and consumers are ready to enjoy extremely large TVs,” Chae said.
 
 
Comfortable Viewing at Further Distances
One of the biggest concerns when buying an ultra-large TV is the viewing distance — how far away the viewer is from the TV and whether that space is available at home. “As the viewing distance of the 98-inch NEO QLED TV has been shortened compared to previous ultra-large TVs, viewers can comfortably watch from as close as 4 meters away,“ said Kim.
 
▲ Sangyeob Kim discusses how the viewing distance of a TV affects the viewing experience.
 
“We created a space in the store with a sofa to simulate the viewing distance at home. We move the sofa to help customers gauge the viewing distance for smaller and larger rooms. Once the customers get a feel of how the TV would fit in their homes, they tend to prefer the larger models,” Kim added.
 
While some may have concerns about the large size of the TV, Kim explained that many consumers wish they had bought a larger size after opting for a smaller screen. “I’ve had customers call me after they had their TVs installed, asking if they can return their purchase for a larger one. That really puts me on the spot,” Kim stated. “Some even said they received the wrong TV size, claiming their TV seemed too small.”
 
When asked about delivery and installation, Kim explained that Samsung has worked diligently to ensure customers can receive their products easily in the comfort of their homes. “98 inches is the largest TV size that a standard Korean apartment elevator can accommodate. And when the elevator is too small, we offer other optimized delivery and installation services based on the customer’s environment,” Kim explained. “In fact, we even once successfully installed a TV after climbing a spiral ladder at a two-story house.”
 
“We thoroughly communicate with our customers and closely look at various factors in advance, such as whether it is possible to place the ultra-large TV on a table or wall mount it,” Kim added.
 
 
From Viewing to Experience: Changing the Living Room Culture
As TVs at home provide diverse content such as games, sports, movies and fitness content, the role TVs play has changed. As immersion is a top priority for many consumers, the popularity of large TVs is likely to continue as many consumers seek TVs that provide breathtaking experiences for all types of content.
 
▲ (From left) Heejin Chae, TV Product Planning, Samsung Electronics, and Sangyeob Kim, Samsung Store
 
“Hands-on experience is necessary to show people how great a large TV is,” said Kim. “As a TV is usually the main design focal point in a room, I recommend experiencing it in person.”
 
“When my acquaintances ask for advice about what TV to purchase, I first ask them what kind of activities they would do with their TV,” said Chae. “A larger display gives a more immersive experience. If users continue to utilize TVs for multiple purposes — including video calls, home training, gaming, etc. — ultra-large TVs will continue to be popular.”
 
“TVs help shape the living room culture, so purchasing a new set is like an investment for the next 10 years. We will continue to focus on these aspects as we plan for future TV products. I believe Samsung TVs will continue to be at the center of home entertainment,” Chae stated.
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The Galaxy S23 series hits stores next week. It’s easily one of the most exciting Galaxy S updates in recent years. There’s one particular reason why the new handsets are so compelling. All Galaxy S23, S23 Plus, and Ultra models will feature the same custom Qualcomm Snapdragon 8 Gen 2 chip. But Qualcomm’s new System-on-Chip (SoC) can’t outperform the iPhone. The Galaxy S23 Ultra can’t match the 2021 iPhone 13 mini and 2020 iPhone 12 in benchmarks, let alone the iPhone 14 Pro and Pro Max.
Samsung learned its lesson after the Galaxy S22 chip disaster, which saw the Exynos chips throttle performance tremendously. The handsets were excluded from benchmark tests for cheating, and Samsung had to apologize to customers and shareholders. Samsung vowed to improve its Exynos chips, and that will take time.
That’s why the Galaxy S23 phones pack Qualcomm’s best possible SoC. Also, it’s a custom chip clocked slightly higher than the regular Snapdragon 8 Gen 2 chip. All Galaxy S23 models will score similarly in benchmarks. The Ultra’s only advantage over the other models is more RAM.
The first Geekbench 5 tests are available for the Galaxy S23 models. We already showed you how fast the non-Pro iPhone 14 and the iPhone 14 Pros are. We’re looking at a 20% performance gap between the non-Pro iPhone 14 and the Galaxy S23 Ultra. This proves Apple still rocks the best mobile chip in town if the second-best beats the S23 in tests.
But a closer look at the single-core Geekbench 5 benchmark results will tell you that the iPhone 13 mini and iPhone 13, which rock the base A15 Bionic chips, can outperform the Galaxy S23 Ultra. That implies the iPhone 13 Pro/Pro Max and iPhone 14/Plus, which feature an A15 variant with more RAM, are even better. And all of them will outperform the Galaxy S23 Ultra in tests.
Galaxy S23 Ultra Geekbench 5 single-core scores vs. iPhone 12 and iPhone 13 mini. Image source: CompareDial If that’s not enough, the A14 Bionic in the iPhone 12 series is also faster than the Galaxy S23 Ultra in single-core tests. That’s the chip that Apple used in the 2020 iPhone.
Therefore Apple also owns the second and third-best mobile chip in town. Qualcomm and Samsung aren’t close to outperforming the A-series chips.
Real-life speed tests will probably show the Galaxy S23 phones are nearly as fast as the iPhone 14 Pro models. That’s how fast these flagship chips are these days.
The point is that 2020 and 2021 iPhones will hold their own tremendously well against all 2023 Android devices. They might be great alternatives to the iPhone 14 Pros and the Galaxy S23 Ultra for specific buyers. Especially those who do not care much about the underlying operating system and plan to keep their devices for several years.
The advantage of having such formidable chips is that the iPhone 12 and iPhone 13 will continue to run the latest software that Apple and developers throw at them for years to come.
That’s why benchmarks continue to be such a big deal. Imagine what field day Samsung would have if one of its old Galaxy S21 phones were to outperform the iPhone 14 Pro in speed tests.
Don't Miss: Galaxy S23 Ultra camera beats iPhone 14 Pro Max in video comparisonThe post Galaxy S23 Ultra is slower than the iPhone 13 mini and iPhone 12 in benchmarks appeared first on BGR.
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