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By Samsung Newsroom
Samsung Electronics, a global leader in display technology, today announced it will showcase its highly anticipated 2025 hotel TV lineup at Integrated Systems Europe (ISE) 2025 in Barcelona. The new lineup combines sophisticated designs, cutting-edge in-room entertainment features and a unified platform, reinforcing Samsung’s commitment to redefining the premium hotel experience.
“Our 2025 hotel TV lineup is designed to elevate the guest experience with personalization at its core,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Hotels can customize their room’s ambiance with The Frame’s Art Mode, offer seamless streaming with Apple Airplay and the newly added Google Cast, and enable convenient control of the room environment through SmartThings Pro, all tailored to individual guest preferences.”
Redefining Hotel Aesthetics With The Frame
Samsung’s 2025 lineup introduces the award-winning The Frame (model name HL03F)1 as a hotel TV, bringing stunning 4K QLED picture quality with vivid colors, deep contrasts and lifelike visuals to every room, all while maintaining a sleek and sophisticated design that transforms interiors. With its innovative Art Mode, The Frame allows hotel managers to customize guest rooms and surroundings by displaying a curated selection of modern or classic artwork — or even other tailored images such as hotel-branded visuals — when the TV is not in use.
Combined with an Anti-Reflection Matte Display that limits light interference and a Slim-Fit Wall Mount that enables the TV to sit flush against the wall like a true art piece, The Frame elevates hotel aesthetics with a unique blend of luxury and personalization.
As the official visual display sponsor of Art Basel, The Frame reflects Samsung’s dedication to combining cutting-edge technology with timeless design. Its introduction sets a new benchmark for hotels seeking to deliver a refined, personalized and visually captivating experience for their guests.
Enhancing Guest Experiences With Google Cast for Seamless Streaming
▲ Google Cast is a trademark of Google LLC.
Samsung’s 2025 hotel TV lineup, along with the 2024 HBU8000, takes in-room entertainment to the next level by supporting Google Cast2 for secure, seamless, in-room streaming. Guests will be able to easily cast their favorite content directly from their Android and iOS devices to the TV without the need for additional dongles or login requirements. The connection process is quick and straightforward, utilizing QR codes for instant pairing.
“We’re thrilled to bring Google Cast to Samsung TVs, extending the convenience of seamless content sharing to both hospitality and consumer models,” said Tiger Lan, Google’s Senior Director of engineering for multi-device experiences. “Whether guests are enjoying their favorite shows and playlists on hotel TVs or streaming effortlessly at home, this collaboration ensures users have reliable, personalized access to their content wherever they are.”
The lineup also supports Apple AirPlay,3 allowing hotel guests to securely connect their iOS and iPadOS devices to the TVs in their rooms for an effortless streaming experience.
Unlike traditional systems, both Apple Airplay and Google Cast can be used independently of third-party system integrator (SI) requirements, simplifying installation for hotels and reducing infrastructure demands. Furthermore, Samsung ensures robust privacy by ensuring that no personal information or device pairing data is stored, giving guests complete peace of mind during their stay.
Streamlining Hotel Operations With a Connected Ecosystem
Samsung’s 2025 hotel TV lineup introduces a fully connected ecosystem designed to enhance operations and elevate guest experiences. With Tizen 9.0, guests benefit from an intuitive and seamless interface that simplifies access to streaming apps, smart room controls and personalized services, creating a more enjoyable and connected stay.
For hotel operators, LYNK Cloud offers a powerful cloud-based solution that combines customizable content delivery, remote device management and over-the-top (OTT) entertainment. Equipped with an e-commerce platform, it enables guests to perform service interactions such as ordering room service, booking hotel amenities and accessing a digital concierge. Simultaneously, hotel managers gain valuable insights to personalize guest content and deploy targeted promotions across rooms or properties globally, driving operational efficiency and guest satisfaction.
SmartThings Pro further strengthens IoT connectivity by enabling secure and centralized control of Samsung Hospitality TVs, Smart Signage, air conditioning systems and more. With a scalable dashboard and customizable application programming interfaces (APIs), SmartThings Pro allows hotel IT teams to monitor performance, manage devices across multiple units and seamlessly integrate with existing systems.
1 The functionality of The Frame in the hotel TV lineup may vary from the consumer version.
2 Google Cast is a trademark of Google LLC. Google Cast supports Android 6 and above, and iOS 14 and above. Availability may vary by device, software version and region.
3 AirPlay is compatible with iOS 11, iPadOS 13, macOS Mojave 10.14 and later versions. Availability may vary by device, software version and region.
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By Samsung Newsroom
Samsung Electronics today announced the integration of Eclipsa Audio — a groundbreaking 3D audio technology developed in partnership with Google — into its 2025 TV and soundbar lineup. By empowering creators to craft dynamic, immersive audio content and enabling seamless playback on Samsung TVs, Eclipsa Audio brings captivating audio and visual experiences closer to consumers than ever before.
“We are proud to lead the industry with the integration of Eclipsa Audio into our 2025 TV and soundbar lineup,” said Taeyong Son, Executive Vice President and Head of the R&D Team, Visual Display Business, Samsung Electronics. “This innovation opens new possibilities for immersive audio experiences and reinforces our commitment to shaping the future of home entertainment.”
Innovating the Home Entertainment Experience
Samsung, the global leader in the TV market for 18 consecutive years, is redefining home entertainment with the integration of Eclipsa Audio. With the largest market share over 75 inches worldwide, Samsung TVs are poised to make this groundbreaking technology accessible to more consumers than ever before.
Eclipsa Audio allows creators to adjust audio data such as the location and intensity of sounds, along with spatial reflections, to create an immersive three-dimensional sound experience.
As the first in the industry to adopt Eclipsa Audio, Samsung is integrating the technology across its 2025 TV lineup — from the Crystal UHD series to the premium flagship Neo QLED 8K models — to ensure that consumers who want to experience this advanced technology can choose from a wide range of options.
Expanding Content and Playback
Starting in 2025, creators will be able to upload videos with Eclipsa Audio tracks to YouTube. Viewers with 2025 Samsung devices will be able to watch YouTube videos with premium spatial audio when available.
To ensure consistent audio quality, Samsung and Google are working with the Telecommunications Technology Association (TTA) to create a certification program for devices using Eclipsa Audio, ensuring that consumers experience the highest standards of sound fidelity.
“We believe that Eclipsa Audio has the potential to change the way we experience sound,” said Jim Bankoski, Vice President of Engineering, Google Chrome. “We are excited to see how the creator community uses it to create new and innovative audio experiences.”
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By BGR
Mixed reality refers to computing experiences that involve augmented (AR) and virtual reality (VR). The most exciting mixed reality rumors in today’s tech landscape concern Apple. Its imminent AR/VR headset is expected to revolutionize this particular business. But Apple isn’t the only tech giant devising mixed reality devices. Samsung invited Google and Qualcomm to its Galaxy S23 Unpacked event on Wednesday to announce they’re working on a mixed reality platform of their own.
Qualcomm’s CEO Cristiano Amon and Google’s SVP of Android Hiroshi Lockheimer took the stage together with Samsung’s mobile division president TM Roh at the event. They discussed the hardware and software features that would power mixed reality experiences.
Amon mentioned the Snapdragon XR technology that will power Samsung products and Google experiences on mixed reality devices. “We’re working to create a new era of highly immersive digital experiences that blur the lins between our physical and digital worlds,” the CEO said.
“Google’s been investing for a long time across both experiences and technology in AR and VR,” Lockheimer said. “These technologies are integral to the new phase of computing as it can change the way we interact with people and information to get things done in the real world.”
“But delivering this next generation of experiences requires cutting-edge advanced hardware and software,” he continued. “That’s why our collaboration with Samsung and Qualcomm is so exciting.”
Apple mixed reality glasses render – side view. Image source: Ian Zelbo Lockheimer highlighted Google’s efforts to add AR experiences to Android. He said Google scaled ARCore to 1 billion Android devices. Moreover, Google supports AR search on YouTube, Google Maps, and Google Lens.
While all of that sounds exciting, the trio did not reveal any new device or a roadmap to launch one. Apple should to unveil its mixed reality headset this spring and launch it in stores by the end of the year.
Samsung, Google, and Qualcomm practically delivered a joint declaration that they want to work closely together to create gadgets that support mixed reality features. But there’s no telling how long it’ll take to see such a Samsung-branded mixed reality headset rocking Qualcomm tech and Google AR software in stores.
Also, let’s remember that Samsung manufactured smartphone-powered VR headsets before. But those gadgets weren’t exactly must-have products. The company stopped producing the Gear VR headset some six years ago.
That said, the more competition in the space, the more exciting the rollout of next-gen AR/VR headsets will be. Apple and Samsung aren’t the only tech companies developing such devices. Meta, Microsoft, Sony, and HTC are working on similar headsets or selling VR products already. The focus is more on VR content consumption than anything else when it comes to the commercially available headsets.
That’s why Apple’s upcoming $3,000 AR/VR headset is expected to change the paradigm. And many of Apple’s rivals might very well end up copying Apple’s AR/VR experience.
Apple’s one significant advantage over Samsung in this AR/VR headset race is that it controls everything. Apple makes its M-series chips that will power the AR/VR headset and creates the software for it. Samsung will need assistance from Qualcomm and Google for the critical hardware and software that will power its mixed reality headset.
Don't Miss: Samsung announces Galaxy S23 series with $799.99 starting price and 200MP cameraThe post Samsung, Google, and Qualcomm team up on mixed reality platform appeared first on BGR.
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New Podcast Episode: Season 3, Episode 7 - Foldables with Guests from Microsoft, Google, and SamsungBy Samsung Newsroom
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