Report

Samsung Electronics today announced the launch of its latest innovations in home entertainment, The Premiere 9 and The Premiere 7. These ultra-short throw projectors, designed to deliver an unparalleled viewing experience, transform any living space into a premium home cinema with stunning 4K resolution, immersive audio and other advanced features.
 
“The Premiere lineup is set to redefine the premium home cinema experience by combining our advanced laser technology with cutting-edge, user-friendly features that offer stunning picture quality and immersive sound,” said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “As we continue to innovate, we envision a future where our products transform everyday living spaces into immersive entertainment hubs, setting new standards for home entertainment.”
 
 
Unmatched Picture and Sound Quality
Samsung’s newest entries in The Premiere lineup meet the growing demand for high-quality entertainment solutions, using cutting-edge laser technology to bring the cinema experience directly to homes. The Premiere 9 features triple laser technology for enhanced color accuracy and brightness, while both models offer ultra-short throw capabilities and vibrant 4K resolution on screens up to 130 inches.1
 
The Premiere’s vibrant 4K resolution and exceptional color accuracy bring every scene to life. The Premiere 9 and The Premiere 7 projectors provide color gamut coverage of 154% and 100% of the DCI-P3 standard,2 respectively, while both models support HDR10+, ensuring clear and vivid images — even in bright environments. With a maximum brightness of 3,450 ISO lumens3 for The Premiere 9 and 2,500 ISO lumens for The Premiere 7, these projectors both deliver sharp and dynamic visuals.4
 
To further enhance picture quality, The Premiere projectors are equipped with innovative AI picture enhancements, including AI Upscaling and Vision Booster. AI Upscaling ensures that content is displayed in stunning 4K resolution, regardless of its original quality, while Vision Booster automatically adjusts brightness and contrast in various lighting conditions for optimal picture quality.
 
The built-in speakers with Dolby Atmos technology in both models provide powerful and immersive audio, creating a true home theater experience without the need for additional sound equipment. The Premiere 9 features 40W 2.2.2 channel up-firing speakers, while The Premiere 7 includes 30W 2.2ch speakers for an expansive dome of sound.
 

 
 
Samsung Tizen OS Home Brings Streaming and Gaming, Along With Broad Connectivity
The new Premiere projectors come with Samsung Tizen OS Home, offering access to a wide range of streaming services, including Samsung TV Plus, Netflix, YouTube, Amazon Prime Video and more. This extensive selection ensures that users can enjoy their favorite movies, TV shows, providing a comprehensive entertainment experience at the click of a button.
 
For gaming enthusiasts, the Samsung Gaming Hub5 offers a seamless gaming experience. Users can enjoy games without the need for a console, accessing a wide choice of cloud-based games directly through the projector.
 
For those who want to create a tailor-made interior, Custom Ambient offers personalized home decorations by projecting various widgets onto the living space. Users can combine photos, videos and widgets freely via the SmartThings app on their mobile phones.
 
Even when not being used as a fully cinematic projector, The Premiere ensures convenience and entertainment for all consumers as a Smart speaker with hands-free voice control and a variety of music applications.
 
The new Premiere projectors also enhance connectivity, providing a seamless and integrated entertainment experience. Users can effortlessly share content from their smartphones to the big screen with Tap View and Mirroring, while embedded voice assistant support allows easy control of the projector and other connected devices with simple voice commands. Additionally, Samsung’s SmartThings integration enables users to manage smart home devices such as lights, thermostats and security systems from the projector, thereby creating a fully integrated home environment.
 

 
 
A Design Fit for Any Home Environment
The Premiere projectors feature a minimalist, warm white design with rounded edges and a premium fabric finish from Kvadrat, a Danish textile design company that seamlessly blends in with any home decor. The compact size and easy installation make the projectors an ideal fit for any room, maximizing both functionality and aesthetic appeal.
 
Setting up any model of The Premiere is simple — users merely need to plug in the projector and connect to a wireless network. Ultra-short throw capabilities eliminate the need for complex installations, allowing users to enjoy large-screen projections with minimal effort.
 
The new Premiere 9 and Premiere 7 projectors are now available for purchase at Samsung’s official online store and select retail locations in the United States, Canada and China. The rollout will continue in other regions later this year. For more information, please visit Samsung.com.
 
 
1 The Premiere 7 provides 4K high resolution on screens up to 120 inches.
2 DCI-P3, known as Digital Cinema Initiatives – Protocol 3, is a color space commonly used in digital cinema and is the color standard for the film industry.
3 ISO lumens is the brightness level based on the International Organization for Standardization (ISO) standards.
4 The brightness levels for The Premiere 9 (3,450 ISO lumens) and The Premiere 7 (2,500 ISO lumens) reflect approximate increases of 23% and 14% over previous models (2,800 ANSI lumens and 2,200 ISO lumens). Actual performance may vary based on usage conditions.
5 Available games and content may vary by country and model and are subject to change without notice. Certain games require a separate controller. Internet connection and subscription may be required. Requires a Samsung account.
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For the ninth year, Samsung Electronics is highlighting some of its industry-leading technical capabilities that are redefining the meaning of “user convenience” at the Samsung Developer Conference 2023 (SDC23) in San Francisco, CA. On October 5 at the Moscone Center, SDC23 brought together some of Samsung’s top executives and developers to highlight the innovative platforms and services offering safer, healthier, more sustainable and fun experiences.
 

 
Read on to learn about some of the main innovations covered at SDC23 that are enhancing users’ lives.
 
 
Enriching Customer Experiences: Innovating Platforms and Enhancing Ecosystems
Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, kicked off the event by highlighting how the growing number of Samsung devices around the world drives innovation within the company.
 
“Over 500 million Samsung products are sold every year, and the number of people using Samsung accounts exceeds 600 million. To us, this is both a huge asset and a profound responsibility,” he stated. “Samsung’s innovations connect countless people, products and services. I believe that if you join this journey of innovation, we can create greater opportunities and a brighter future together.”
 

 
Touching on the main advancements to Samsung’s suite of devices and applications — including the SmartThings ecosystem, Bixby virtual assistant, Samsung Knox security platform and more — Han expressed how collaboration has helped bring many of the company’s products to life.
 
“The possibilities we can realize together are endless because as developers, we share the engines of innovation and collaboration,” he said.
 
 
Building Meaningful Home Experiences Through Enhanced Partnerships
Jaeyeon Jung, Executive Vice President and Head of SmartThings, Device Platform Center at Samsung Electronics, discussed Samsung’s ongoing commitment to increasing interoperability between devices and expanding the SmartThings home ecosystem — focusing on the company’s support for open home standards such as Matter and the Home Connectivity Alliance.
 
“We are building experiences that promote the whole family’s well-being by keeping us all connected during the busyness of everyday life,” she said.
 

 
Through Multi Hub Network and SmartThings Home API, Jung showcased the newest additions to the SmartThings platform that provide access to a growing list of devices, apps and services. By utilizing its wide network of partnerships and tapping other industry leaders, Samsung aims to enable users to live more digitally integrated lives – both inside and outside their homes.
 
 
Bixby: Setting a New Standard for the Samsung Ecosystem
Enhancing at-home experiences means using the most advanced technologies to tailor them to each user’s needs and tastes. Anil Yadav, Head of Bixby Lab at Samsung Research1 America, underlined Samsung’s future vision for Bixby and how the company is working to create more intelligent and comfortable spaces for the future.
 

 
Thanks to deeper home integration, Bixby will intuitively respond to users’ commands based on their unique preferences — making smart homes that much smarter for individuals and their families. Additionally, Bixby will seamlessly route user commands to the appropriate device, creating a harmonious multi-device home ecosystem.
 
“This combination of personalization and adaptation ensures that every interaction with Bixby will be optimized, easy and convenient,” he said.
 
 
Providing a Safe, Secure and Convenient Cross-Device Environment
Since multi-device networks can be prone to hacks and breaches, forward-thinking security solutions are more necessary than ever. With this in mind, Samsung has been reinforcing its security solutions to anticipate evolving digital threats.
 
Shin Baik, Engineer of Security Team, Mobile eXperience (MX) Business at Samsung Electronics, emphasized the need for comprehensive security solutions in an expansive and highly connected device network.
 
“It’s time to look beyond today’s solutions and start building a better-protected future,” he said.
 

 
Baik spotlighted the company’s proprietary security innovations containing the latest features. These include:
 
Samsung Knox Matrix — which comes with updates to Credential Sync — enabling end-to-end encryption to backup or restore data on the Samsung Cloud. If a server is compromised or account details are stolen, user data is protected as data can only be encrypted or decrypted through the user’s device.
 
Mobile devices with One UI 6 will have access to passkeys — a digital credential technology that uses biometric recognition as authentication on websites and applications — marking a significant step towards a password-less future.
 
Beyond flagship mobile devices, Samsung Knox Vault is being expanded to Samsung Neo QLED 8K TVs in 2023, and Galaxy A series smartphones that launch with One UI 6 or later2 in 2024 — protecting more customers and their devices.
 
 
Tizen Reboot: Paving the Path for the Decade Ahead
Hobum Kwon, Vice President of Platform Team at Samsung Research, unveiled advancements to Tizen, Samsung’s Linux-based open-source operating system, and how the company is rebooting it for a new generation of devices.
 
“We’re always thinking of how to expand the Tizen Ecosystem — and as a result, the platform has a reliable and adaptable architecture built on our commitment to open innovation,” he said.
 

 
Recently, Samsung expanded Tizen to operate on new home appliances with larger displays, such as washing machines and ovens, to enrich the user experience by providing graphic information, convenient UI and useful video content. Alongside the expansion of applicable product lines, Samsung will boost developer support through a unified Tizen Software Development Kit (SDK) that includes a 2D and 3D combined graphics engine and a new Samsung Experience Services feature.
 
 
Tizen Screen: Your Window to a World of Possibilities
Bongjun Ko, Executive Vice President of Application Software R&D Group, Visual Display (VD) Business, revealed how Samsung is elevating the Tizen TV experience for users in their day-to-day lives.
 
“Whether it’s through a TV or smartphone while you wait for your train, these screens are part of our daily lives,” he said. “This is why we, at Samsung, are always innovating to deliver best-in-class experiences with Tizen, starting with the biggest screens in your home.”
 

 
Ko shared that Samsung Gaming Hub is now available on a variety of Tizen-supported screens such as The Freestyle 2nd Gen and Odyssey Neo G9 as well as 2022 and 2023 Samsung Smart TVs. Taking social interaction to new heights, Chat Together connects users with friends in chat rooms while they are watching their favorite shows, movies and sports. What’s more, the platform is adding Relumino Mode to Samsung TVs to create a more accessible and immersive viewing experience for those with low vision.
 
Tizen is opening its doors to a broader ecosystem of partners and developers, offering robust support and a dynamic environment to revolutionize how people connect, play and interact via screens.
 
 
Expanding the Galaxy Experience With One UI 6
One of the main highlights was the reveal of One UI 6, a transformative user experience designed for Galaxy devices. Sally Hyesoon Jeong, Vice President of Framework R&D Group, Mobile eXperience (MX) Business, introduced this innovative upgrade, focusing on enhanced usability and intelligent photo and video editing. One UI 6 includes a fresh, intuitive look and feel with a revamped Quick panel, redesigned app interfaces and a stylish, exclusive typeface: One UI Sans.
 
Additionally, One UI 6 will analyze photos in the Gallery using AI features — such as Photo Remaster and Object Eraser — to suggest the most relevant editing options, helping users enhance their photos quickly and more precisely. Likewise, with Samsung Studio and its multi-layer video editing features, users have greater control when editing their content to freely add effects such as text, stickers and music with the video editing timeline.
 

 
Jeong also announced the highly anticipated Galaxy SmartTag2. With a compact design, improved battery life and IP67 rating for dust and water resistance, the SmartTag2 is set to redefine how users keep track of their belongings — giving more people greater peace of mind.
 
 
Building a Digital Health Ecosystem Through Connected Care at Home
Hon Pak, Vice President of Digital Health Team, Mobile eXperience (MX) Business, highlighted the importance of fostering strong connections among devices, data, consumers and services for more optimized digital health experiences.
 
“Our vision for Samsung Health is to build a healthier future for everyone,” he said. “It starts from the same place where many of you started your day today — at home.”
 

 
Samsung’s vision is recognized through strategic partnerships aimed at strengthening the digital health ecosystem. Samsung Privileged Health SDK provides access to the Samsung BioActive Sensor, giving partners increased flexibility to develop powerful, health-sensing capabilities in their applications. Samsung Research launched Samsung Health Stack 1.0 to support researchers with critical tools to advance their studies. The App SDK included in Samsung Health Stack 1.0 provides developers with the building blocks to streamline participant data collection, and Web portal provides researchers with a dashboard to monitor and manage research progress in an organized and easily readable way.
 
Additionally, Samsung partnered with the MIT Media Lab to focus on cutting-edge research in sleep and mental health monitoring. Together, they will develop novel, scientifically validated and accessible solutions that help people sleep better and improve their health, well-being and daytime performance. The collaboration highlights Samsung’s commitment to bolstering the wellness industry and enhancing the lives of users.
 
 
Savoring the Future of Cooking With Food AI
Nick Holzherr, CEO of Whisk, Head of Samsung Food Platform, expressed how new AI-enabled customer experiences will help people not only eat better but also make “Food Your Way.”
 
Samsung Food makes it easier for users to share their favorite dishes with the community and follow their favorite food content creators. With the app, users can explore new levels of customization and convenience in the kitchen, from grocery shopping and personalized recipe recommendations to automated cooking settings.
 

 
“Over the coming year, we’ll continue to grow our device connectivity across Samsung’s appliances, watches and phones,” he said. “I’m super excited about how we can bring software and hardware together to create value for our Samsung customers!”
 
 
Smarter Living, Every Day
To close out the presentation, JH Han returned to the stage to offer a final word on the company’s vision for the future of hyper-connected living. Leveraging its industry partnerships, Samsung is committed to redefining how individuals interact with technology — striving to make daily life more connected and convenient for users everywhere.
 

 
“Samsung’s new products and technologies need to be anchored by a solid ecosystem,” he said. “We are committed to fostering mutual growth with all the developers and partners here.”
 
 
Watch the video below to see the complete recording of the SDC23 keynote.
 
  
 
1 Serving as Samsung Electronics’ advanced R&D hub, Samsung Research leads the development of future technologies for the company’s Device eXperience (DX) Division.
2 Samsung Knox Vault availability may vary by model.
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At IFA 2023, Europe’s largest consumer trade show held in Berlin, Germany, Samsung Electronics underscored its vision for the future of home living — powered by the company’s cutting-edge devices and leading Bespoke products.
 
Notable figures from Samsung and partner companies outlined Samsung’s plans to drive positive change through exceptional innovation, impacting the individual lives of users as well as the world around them.
 
Benjamin Braun, Chief Marketing Officer at Samsung Europe, began by looking back at some of the company’s instrumental innovations that changed the status quo and shaped technological development. Samsung reiterated its commitment to fearlessly pioneering new endeavors, demonstrating its position as a leader within the industry.
 
“We are proud to be first and we will continue to innovate, however strange it seems to begin with,” Braun stated.
 
▲ “We have over 200 amazing products on show for you,” shared Benjamin Braun, Chief Marketing Officer at Samsung Europe.
 
Amidst an ever-changing world, Braun emphasized how Samsung has been actively listening to consumers throughout the years — producing leading products that meet their needs and add value to their lives. Continuing this pursuit, Samsung has shifted its focus to developing devices and appliances that both empower users on a global scale and contribute to the creation of a more sustainable future.
 
 
Enhancing Lives and Bettering the Planet
With climate change at the forefront of people’s minds, Samsung highlighted the company’s ongoing commitment to reducing its environmental impact and prioritizing climate-positive solutions, touching on the targets outlined in its new environmental strategy announced in September 2022. Understanding the urgency of the climate crisis, the company set ambitious goals to achieve net-zero carbon emissions for its Device eXperience (DX) Division by 2030 and company-wide by 2050. To meet these goals, Samsung noted the progress in transitioning to renewable energy sources, with 31% of its operations currently running on clean energy — up from 11% in 2021. Additionally, Aimee Holloran, Business Development Manager at Samsung Climate Solutions U.K., discussed how Samsung’s environmental commitment is embedded into its products, allowing users around the world to live more sustainably through the company’s devices and appliances.
 
▲ “We strive to embed sustainability in every aspect of our business and product strategies,” stated Aimee Holloran, Business Development Manager at Samsung Climate Solutions U.K.
 
To create innovative solutions based on scientific data, Samsung has joined hands with a variety of industry leaders such as Ocean Wise and Patagonia to tackle environmental issues gripping the planet. In September 2022, the companies partnered to develop the Less Microfiber Cycle for Bespoke washing machines, a remarkable step in addressing microplastics emissions.
 
Taking this further, Samsung leveraged its partnership with the companies to develop another groundbreaking innovation in June 2023. Charlie Cox, Manager of Microplastic Solutions at Ocean Wise, highlighted the development of the revolutionary new Less Microfiber Filter for Samsung washers to reduce up to 98% of microplastic emissions from laundry cycles.
 
“In just a year, Ocean Wise and Samsung have demonstrated the opportunity that exists for industry leaders — to empower their communities to take positive action and create impact at scale,” added Cox.
 
▲ “Ocean Wise’s collaboration with Samsung and Patagonia shows there are simple ways we can all be part of the solution to microfiber shedding,” said Charlie Cox, Manager of Microplastic Solutions at Ocean Wise (left). Samsung’s Less Microfiber Filter (right) helps reduce microplastic emissions from laundry.
 
The Less Microfiber Filter is a prime example of Samsung’s overall approach to sustainable product development – providing consumers with solutions that help them live eco-consciously using minimal effort. In line with this vision, Samsung continues to outfit its Galaxy devices with internal and external components made from recycled materials, in addition to creating product packaging that uses 100% recycled paper.
 
As climate change creates new challenges for people around the world, forward-thinking solutions are becoming increasingly necessary. To respond to global energy shortages and advance the transition to clean energy, Samsung emphasized its efforts in building out heat pump technology and leading the rapidly growing market in Europe.
 
Likewise, the company highlighted how its SmartThings home ecosystem is utilizing the latest technologies to help more than 280 million registered users save energy. By harnessing the power of AI across its line of Bespoke home appliances, Samsung’s AI Energy Mode optimizes appliance energy usage, reducing unnecessary energy waste and lowering energy bills simultaneously.
 
 
Transforming Homes Through Powerful Solutions
Aside from helping the planet, Samsung showcased its newest products that add value to consumers’ lives. Zeena Hill, Marketing Director at Samsung U.K., announced the launch of Samsung Food — a new AI-based application that gives users access to thousands of recipes. Samsung plans to link Samsung Food to Samsung Health by the end of this year, allowing users to better keep track of their health and dietary goals.
 
▲ “We’re excited to be bringing our complete lineup of Micro LED screens to Europe,” shared Zeena Hill, Marketing Director at Samsung U.K.
 
Samsung is revamping home entertainment and putting users in the center of the action through its new releases, such as the new 98-inch Neo QLED 8K TV. Samsung TVs feature unmatched image quality in sleek forms, and the company continues to release unique patterns and designs to meet the style needs of every user. As such, Samsung has partnered with Disney to launch The Frame-Disney100 Edition — a special, limited-edition version of The Frame TV for Disney lovers.
 
In addition, the company showcased its recently launched Odyssey Neo G9 gaming monitor and The Freestyle 2nd Gen portable projector — devices perfect for gamers who want to expand their field of vision to ensure they never miss a moment of gameplay. Users can experience games like Starfield, Bethesda Game Studios’ new action-packed role-playing game, in stunning detail on Samsung TVs and displays. Florian Liewer, Senior Director of International Gaming Marketing at Microsoft, discussed the two companies’ partnership on expanding Samsung Gaming Hub, highlighting how Samsung’s technology offers the ultimate gaming experience.
 
“Together with Samsung, we’re forging a path that aligns with Xbox’s vision for the future of gaming — reaching more players with breathtaking content,” said Liewer.
 
▲“We are inviting more players to embark on a journey with us,” said Florian Liewer, Senior Director of International Gaming Marketing at Microsoft
 
Aside from enhancing entertainment, Samsung detailed the ways it is helping users stay connected to the world around them. The company reemphasized its commitment to ensuring its devices and products meet the diverse needs of consumers and touched on how its latest accessibility features help as many users as possible. This includes TalkBack for Home Appliances and Services, which reads home appliance and service content on SmartThings, and Relumino Mode, which optimizes content on Samsung TVs, for those with visual impairments.
 
 
Future Possibilities Enabled by Technology
Partnerships have helped make some of Samsung’s technologies possible and, more broadly, brought the company closer to realizing its vision for a brighter future. In line with its goal to upgrade at-home living, Samsung partnered with electric vehicle charger manufacturer ABB and residential inverter brand SMA to collaborate on changing the ways houses are constructed.
 
“By integrating Samsung’s products with those of ABB and SMA, we can help make our homes even safer, smarter and more sustainable,” stated Lu Han, EVP of Building and Home Automation Solutions at ABB.
 
▲“With hundreds of new technologies and innovations each year, a joined up approach to home energy systems is vital,” said Lu Han, EVP of Building and Home Automation Solutions at ABB
 
Looking forward, Samsung sees the value in future technologies and the limitless applications they can have on the lives of consumers. With new ventures such as 6G deployment, AI capability expansion and more, the company remains excited and optimistic as it explores the remarkable potential of technology. Braun concluded the conference by stating Samsung will continue to improve users’ lives by listening to their needs.
 
▲ At its Press Conference at IFA 2023, Samsung Electronics emphasized how the company works to connect customers to “what matters most” to the media members and business partners in attendance
 
“With the help of 6G, AI and XR, augmented reality and mixed reality and artificial intelligence, we will make great advances in everything from healthcare to entertainment and remote work,” he stated.
 
For more information, please visit Samsung.com.
 
 
More pictures from the Samsung Electronics Press Conference at IFA 2023:
 
▲ SmartThings Energy puts users in control of how much power they use and when.
 
▲ The annual sales of Samsung’s foldable devices have exceeded the Note Series in Europe.
 
▲ Samsung’s Less Microfiber cycle and Less Microfiber Filter help reduce microplastic emissions from laundry.
 
▲ ABB and SMA have partnered with Samsung to work towards Zero Emission homes.
 
▲ Samsung’s vision for Samsung Food is for it to become the ultimate app for the entire food journey.
 
▲ Samsung’s state-of-the-art technology, combined with the limitless universe of Starfield, signals a thrilling new chapter in gaming.
 
▲ The Samsung Gaming Hub has over three thousand games to choose from, from leading games streaming partners Xbox, NVIDIA GeForce NOW, Amazon Luna and Utomik.
 
▲ An attendee takes a picture as Samsung shares that it has been recognized as No.1 in soundbars by global sales and market share for the ninth year in a row.
 
▲ The Frame-Disney100 Edition is “magical!”
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These days, the ways people are enjoying their favorite media are becoming ever more diverse due to a wide range of different lifestyles and preferences. With the launch of their home cinema projector The Premiere, Samsung Electronics has freed users from the limitations of their domestic spaces: wherever they choose to enjoy their content, The Premiere is capable of acting as a large-screen portal to a new, fully immersive world.
 
The Premiere was created based on research into and an understanding of real users’ environments and spaces. Its appearance, as well as its functionality, was refined with precision so that the projector fits comfortably into a user’s space as opposed to being a cumbersome device that can only be taken out and used every now and then. In order to learn more about the innovative concept behind The Premiere, Samsung Newsroom sat down with its designers to hear about the journey they went on when creating this unique screen.
 
 
A Design That Blends In, Inspired by Users’ Environments
Sungil Bang, Designer at Samsung Electronics’ Visual Display Business
 
The Premiere’s designers first started by delving into and analyzing the projector market in order to be able to develop a differentiated product. “There are already so many projectors in the market, from affordable ones to high-end ones, all with different specifications,” noted Sungil Bang. “We knew we needed to take a new approach right from the planning stages in order to come up with a product that goes beyond simply being a projector.”
 
The designers honed in on the idea of the actual space where a projector is to be placed. They focused on the lifestyle and environment trends followed by real users in order to establish their direction for creating a product that provides genuinely enriching experiences. “We worked hard to design a product that presents new experiences thanks to its innovative technologies, while at the same time blending seamlessly in with the user’s furniture and other décor items,” added Bang. “We obtained a lot of inspiration from the space usages, furniture choices and trending objet d’arts we came across during this initial design process.”
 
(From left) Jigwang Kim, Sungil Bang and Junpyo Kim, the designers at Samsung Electronics’ Visual Display Business
 
What might be a user’s biggest reason for purchasing a projector? Perhaps so that they can enjoy media more vibrantly on a larger screen, or to add a subtle piece of interior décor flair to a space they otherwise don’t want to place a large TV in. The Premiere’s design team paid close attention to such thinking when developing The Premiere, ensuring that its exterior wouldn’t overwhelm the space it is placed in wherever that may be. “The simplistic design of The Premiere doesn’t stand out too much as an interior décor piece since it naturally blends into the space,” explained Jigwang Kim. “Users can enjoy unparalleled immersive experiences when enjoying content displayed on an entire wall.”
 
The designers worked diligently on The Premiere’s silhouette to ensure that the projector is able to blend harmoniously into its surroundings as opposed to standing out. The no-frills elements it is composed of, including its round outline and slim lines, complete its overall sleek and soft design. “The projector is able to match other components a user might have nearby, such as a table or a vase, so it’s perfect for those who enjoy minimalistic interior décor,” suggested Jigwang Kim.
 
 
Innovative Features Designed for User Comfort
Product design choices are always ultimately made for the user so that they can enjoy their product anytime, anywhere. Due to the common perception that typical projectors can require laborious installation as a certain amount of distance is required between the wall and the projector, as well as the space limitations this can cause, Samsung implemented ultra-short focal point triple laser beam technology. This technology allows The Premiere’s users to enjoy a 4K video up to 330.2cm in size even when the projector is placed as close as 23.8cm to the wall.
 
Jigwang Kim, Designer at Samsung Electronics’ Visual Display Business
 
As the world’s first HDR10+ projector, The Premiere offers a maximum brightness of 2,800 ANSI lumens. The Premiere also delivers a 2,000,000:1 contrast ratio, meaning that the projector is able to express all the subtle contrasts and detailing in darker images. Furthermore, “the projector comes with Acoustic Beam speakers that provide deep, 3-dimensional, room-filling sound without the need for any separate speakers,” added Jigwang Kim.
 
Another leading feature of The Premiere is its smart hub, which allows users to watch all kinds of content and media – requiring only an Internet connection. “The Premiere allows the user to enjoy what they want hassle-free, as there’s no need to connect separate devices to it. It is also connected to SmartThings, so users can monitor and operate their smart home appliances directly from their projector.”
 
 
A Stand-Out Design That Blends Seamlessly Thanks to Sophisticated Materials

 
As opposed to being a hard, cold-looking home appliance, The Premiere has been designed to provide warmth so as to seamlessly blend in to any domestic space. A stand-out feature of its design is the material choice – the design team opted to cover the product with a premium fabric in order to give the projector its warmth and sophistication. “This fabric encompasses a subtle abundance of colors and sophisticated weaving – it is in fact often used for premium brands’ sofas, chairs and other fabric items,” noted Junpyo Kim. “The projector achieves congruity with the space in which it is placed because it has been carefully designed to go well with furniture items.”
 

 
However, it wasn’t as simple as it might appear for the design team to be able to fit The Premiere with this premium fabric finish. Since such materials are traditionally used for furniture, the fabric had been designed for a different purpose. “The fabric’s weave structure is denser than other fabrics, meaning that it would affect the sound quality if it were to cover the projector’s speakers,” noted Junpyo Kim. “While this brought about challenges during the design stage, we didn’t want to give up on the uniquely warm and sturdy appearance this fabric provided. Therefore, we increased the aperture ratio of the woven fabric in order to maintain its characteristics while also maintaining optimum sound quality.”
 
Junpyo Kim, Designer at Samsung Electronics’ Visual Display Business
 
If you are thinking of transforming your space into a movie theater with truly immersive experiences, or a concert hall full of music – or even a stadium during a sports match, why not try out The Premiere, a projector capable of completely transforming the ambience of the room where it’s placed with ease.
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The way people consume content is becoming more and more diversified as we find ourselves spending more of our leisure time in the comfort of our own homes. Even the way we enjoy movies is changing – increasingly, people are choosing to enjoy the latest releases via streaming or Over the Top (OTT) platforms instead of in a theater.
 
But this change in viewing trends doesn’t mean that you should have to miss out on the immersive, cinematic experiences that movie theaters are able to provide. In order to help provide you with the tools to enjoy cinema-esque picture and sound quality when watching a movie at home, Samsung Newsroom has done a deep dive into the Samsung Neo QLED 8K and the latest premium soundbar.
 
 
1. Catch All the Fine Texturing and Details On-Screen Thanks to Quantum Mini LEDs
Even for fast-paced action films, your display should be able to keep up without you missing a single moment of the movie. In order to achieve this, the control your TV has over its LED lights is important for delivering details – which is why the 2021 Neo QLED 8K comes equipped with Quantum Mini LED1 for more precise control of thousands of tightly-packed LEDs.
 
Samsung Electronics’ proprietary micro-layer technology expresses images more vividly and accurately. Micro layers inside each LED eliminate unnatural noise among thousands of LED elements – the secret behind how these TVs can express all the fine details on-screen, including a character’s skin tone and even their drops of sweat.
 

 
 
2. Never Miss a Moment of the Action, Even in Darkness, With Quantum Matrix Technology
Detailed blacks and high contrast are key to delivering realistic fight scenes that take place in darkness in action movies. Quantum Matrix Technology, Samsung’s proprietary local dimming technology, allows for clear contrast between dark and light areas on-screen.
 
Quantum Matrix Technology enhances the LED brightness level from 10-bit to 12-bit, which means that the TV can control its lighting up to 4,096 levels – four times2 more than conventional displays. The TV’s local brightness booster efficiently distributes power and improves peak brightness by harnessing unused electrical power from darker areas to brighter ones.
 

 
 
3. Enjoy the Classics Upscaled to High Resolution With the Neo Quantum Processor
When watching classic movies, you may often find that the picture quality is poorer compared to the movies produced today, and may also have found yourself wishing that the picture and resolution were better. The Samsung Neo QLED 8K is capable of upscaling the picture quality of a movie, even older ones, to a higher resolution thanks to its Quantum Mini LEDs, Quantum Matrix Technology and its Neo Quantum Processor, which is armed with powerful AI upscaling technologies.
 
Based on an artificial neural network, the Neo Quantum Processor’s deep learning imitates the learning mechanism of humans to train its AI. The Neo QLED 8K’s Neo Quantum Processor now uses 16 multi-neural networks, whereas conventional technologies only use a single neural network. Each of the 16 networks divides up the content based on the input resolution and picture quality and then accurately analyzes all kinds of factors including edge handling, details and noise level. This then allows the processor to enhance a movie’s picture clarity without stalling, even for movies made in lower resolutions.
 

 
 
4. Immerse Yourself in Ultimate Sound With the World’s First 11.1.4-Channel Dolby Atmos Soundbar
A truly cinematic viewing experience isn’t complete without a sound system capable of creating truly immersive and realistic audio experiences. Given the growing number of users who enjoy watching movies at home, the need for premium sound experiences capable of delivering you that­ realistic rain downpour or airplane departure is also growing.
 
The immersive sound in a movie theater comes from high-performance speakers that fill both the walls and the ceiling; Dolby Atmos movie theaters use up to 400 speakers to create that audio experience. But now, with the Samsung HW-Q950A soundbar, you, too can enjoy a theater-like three-dimensional experience at home without the need to install any extra speakers thanks to its 11.1.4 channel speakers and Dolby Atmos technology.
 

 
 
5. A TV and a Soundbar That Operate in Perfect Harmony Thanks to Q-Symphony
When connecting your soundbar to the TV to watch movie at home, your TV’s built-in speakers are automatically disabled to allow the soundbar to emit sound due to technological limitations regarding compatibility between different devices and content. Samsung has been working to overcome this issue with its industry-leading TV and audio technology.
 
With the newly-introduced Q-Symphony, Samsung TVs and soundbars work together to produce the most room-filling surround sound experiences. While the soundbar itself is capable of providing rich and deep audio on its own, Q-Symphony lets you enjoy another level of cinematic experience at home as both the TV and the soundbar work together.
 
Samsung Audio Lab is behind the success of this technology. Samsung Electronics established the Samsung Audio Lab in California, United States in order to gather top-level sound experts and engineers to continue developing audio technologies and provide the best possible sound experiences to users.
 

 
 
1 Compared to the LED module height featured in the 2020 Samsung UHD TV, each 2021 Neo QLED 8K’s Quantum Mini LED is 1/40 the size.
2 10-bit: 210 = 1,024 levels of control; 12-bit: 212 = 4,096 levels.
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