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Samsung Electronics today announced that six Samsung Onyx cinema LED displays have been successfully installed at the Pathé Palace theater in Paris, France. Together with The Wall, an 8K screen installed in the lobby and Smart Signage around the cinema, Samsung displays will raise the bar on the entire moviegoing experience.
 
Completely renovated over five years, the Pathé Palace is a one-of-a-kind venue known as much for its architecture by Renzo Piano as it is for the quality of its unique services. To deliver a premium cinema experience, Pathé Palace is using six Samsung Onyx screens: four 4K Onyx screens that measure over 10m wide and two 2K Onyx screens that measure 5m wide — all of which provide a new level of image quality to the audience.
 
“These six cutting-edge Samsung Onyx LED screens juxtapose brilliantly against the historic cinema, blending the classic with the modern to give moviegoers a truly unique experience,” said Menno van den Berg, President, Samsung Electronics France. “The stunning visual quality that these displays provide will engage the audience on another level and do full justice to each filmmakers’ vision.”
 

 
Samsung Onyx is the world’s first Digital Cinema Initiatives (DCI)-certified cinema LED display for theatrical exhibition. The LED display provides exceptionally vivid color and detail-rich content, with a wide, vibrant color gamut providing consistent representation across the entire screen. Thanks to the self-lit LED Onyx screens, the HDR images they produce have clear blacks and contrasts. With luminance up to 300 nits, Onyx screens are more than six times brighter than typical film projectors.
 
“Films are most powerful when they fully immerse us in their worlds, and technology plays a crucial role in that magic. Samsung Onyx screens elevate the theatrical experience with pristine blacks and exceptional clarity, making every frame feel startlingly real.” said Jacques Durand, Chief Information Officer, Pathé Group.
 
Pathé Palace can also deliver exceptional 3D film experiences thanks to the 3D capabilities of the Onyx LED screens, which bring improved brightness and consistent color amplification for enhanced realism. When wearing active 3D glasses, a film’s subtitle text, images and even minor visual details gain unprecedented clarity, without shadowing and with less of the dizziness that can occur in traditional 3D movie theaters.
 
 
Comprehensively Enhancing Pathé’s Operations
Samsung has also installed The Wall (IWC model) in the main lobby of the Pathé Palace. Standing at 5.4m high and 9.6m wide, The Wall uses the MICRO AI Processor to analyze every second of footage instantly, upscaling up to 8K resolution and optimizing picture quality to have less visual noise. The Wall’s HDR technology makes the most out of color and highlights, enhancing contrast and making highlights look brighter. The screen uses MICRO LED technology, which individually controls pixels to provide precision and depth in the picture.
 

 
In addition to the Onyx screens and The Wall, Samsung has equipped the cinema with its Smart Signage (QMC series) to display the theater schedules and movie trailers in the lobby, as well as in front of each theater room, bringing the posters to life with the over 1 billion colors available. At the entrance of each theater room, Samsung’s Stretched Display (SH37C model) greets moviegoers with a crisp, clean screen in a 16:4.5 ratio. The Pathé headquarters office has also recently installed about 200 5K ViewFinity S9 monitors and the boardroom takes advantage of the impressive size and video capabilities of The Wall (IWA model).
 
Samsung Electronics has also previously equipped Pathé cinemas with its Onyx LED screens at Pathé Beaugrenelle in Paris and Pathé Bellecour in Lyon. This new installation at Pathé Palace represents a new milestone in the partnership between Samsung and Pathé, as they aim to continue innovating together in the future.
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The impact of television on humanity cannot be overstated. Not too long ago, there was a time when interaction in the family home was based around the TV. Owning one was both a source of pride and a symbol of affluence. As picture quality technology improved, televisions played a major role in propelling the growth of the media and content industries.
 
Samsung Electronics has transformed people’s lives by popularizing wall-mounted TVs and smart TVs. Long at the forefront of innovation in TV hardware and software, Samsung is now utilizing AI to overcome limitations in the viewing experience and define the next generation of screen experiences.
 
▲ SW Yong, President and Head of Visual Display Business, Samsung Electronics
 
 
How AI Screens are Changing Daily Life
In today’s hyperconnected era, the AI TV is set to become the hub of an AI-powered smart home system — connecting, managing and controlling devices to provide consumers with new levels of convenience for more valuable experiences. Serving as a command center for the AI home, the AI TV allows users to easily monitor and operate connected devices, which can be automatically integrated to the SmartThings ecosystem via Calm Onboarding technology.
 
To see appliances at a glance, users can simply check the Daily Board on their Samsung AI TVs. The large screen displays 3D Map View to show the status of devices scattered around the home. Meanwhile, energy consumption can be managed by remotely turning off the lights or air conditioner when left on. Cameras and sensors ensure the home is monitored from afar, and users can even play videos to keep their pets entertained.
 
▲The 8K NQ8 AI Gen3 Processor combines AI sound, AI picture and AI optimization features for a frictionless viewing experience
 
In addition, AI TVs are offering an ultra-large, high-resolution viewing experience to make users feel as if they are in first-row VIP seats at a stadium, movie theater or concert hall.
 
The Neo QLED 8K offers 8K AI Upscaling Pro so users can enjoy SD/HD/Full HD high-resolution images at 8K levels. AI Motion Enhancer Pro makes sports content feel even more real and immersive. Meanwhile, Active Voice Amplifier Pro helps users catch every word — from dialogue in a movie amid background music to a sportscaster’s commentary over cheers from a crowd. With these features, the world is entering the era of the AI home cinema and the AI home sports arena.
 
Furthermore, AI TVs will help make TV more accessible to all. Optical character recognition technology converts on-screen text to audio subtitles in real time for users who are hard of hearing. On the other hand, Relumino Mode configures contents on screen by amplifying contrast, brightness and contours for users with low vision.
 
 
AI Screens Lead the Evolution of AI Homes
AI TVs are making new experiences possible — experiences that would have been unimaginable with conventional TVs. To this end, AI homes will evolve with Samsung’s Tizen operating system.
 
With AI becoming a differentiator in the global home appliance market, operating systems are a key player when incorporating AI into TVs.
 
Since 2015, Tizen OS has powered hundreds of millions of smart TVs and led the evolution of TVs. Thanks to the platform’s excellent performance, Samsung expanded its capabilities from TV hardware to software.
 
▲Since its launch in 2015, Tizen has become a dominant OS for smart TVs
 
Equipped with SmartThings and Tizen OS, Samsung AI TVs will increasingly tailor their services to users’ tastes and lifestyles. Boundaries separating products from service platforms will crumble away to open the ‘Era of Device Platform Innovation.’ Continued upgrades to Tizen OS will ensure quality service in the future.
 
The key to these personalized, customized experiences offered by AI TVs is on-device AI — in other words, AI that is embedded in the TV with no need for a cloud connection. This technology is more secure than cloud-based AI because personal information wouldn’t be sent out to a server.
 
Above all, ‘Samsung Knox,’ Samsung’s proprietary security solution, will thoroughly protect devices and personal information so users can enjoy a safe AI home.
 
 
The Future of AI: What This Means for Consumers
The rapid evolution of AI raises many social, ethical, economic and legal concerns. But ultimately, AI will evolve in a way that provides greater value for consumers.
 
Samsung strives to create a new way of life with AI screens by understanding, responding and adjusting to users’ needs — for new screen experiences that were not possible before.
 
Whether breaking down language barriers during communication, sharing content recommendations or controlling home appliances, AI is already impacting all of our lives.  Through continued improvements to its AI screens, Samsung will create a more valuable daily life in the AI home.
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Samsung Electronics continues to redefine the boundaries of immersive gaming with the Odyssey Neo G9 (G95NC), which has garnered widespread acclaim and numerous awards for its unparalleled performance and innovation.
 
Below is a summary of what industry-leading outlets are saying about the Odyssey Neo G9.
 
▼ List of Featured Articles (In alphabetical order)
 
Newsweek Pocket-lint Techaeris  
▲ Samsung Odyssey Neo G9 has earned recognition from renowned tech media for pushing the boundaries of gaming monitors
 
The Odyssey Neo G9 set a new standard with its 57-inch Dual UHD display, combining unmatched visual clarity with cutting-edge technology to deliver an immersive gaming experience as well as boosts in productivity.
 
This state-of-the-art monitor is the equivalent of having two 32-inch monitors in one unit, with a 1000R curved screen for maximum immersion. With Quantum Matrix Technology, coupled with a lightning-fast 240Hz refresh rate and 1ms response time, the Odyssey Neo G9 also offers vibrant visuals, precise control and seamless action in every frame.
 
▲ Samsung Odyssey Neo G9 was awarded the CES 2023 Best of Innovation Award and has continued gaining attention from the gaming world ever since
 
The Odyssey Neo G9 has received high marks from media, such as Newsweek and Techaeris, with the latter recognizing it as the “world’s first dual UHD monitor that delivers in spades.” In fact, the Odyssey Neo G9 earned a spot in Techaeris’ ‘Best of 2023’ category, underscoring the Odyssey Neo G9’s impressive performance and features that make the monitor a standout choice for gamers.
 
 
Embracing the Future of Gaming With Peak Performance
In terms of gaming, Pocket-lint hailed the Odyssey Neo G9 as a “spec-shattering” beast, saying “no other product at the time of writing will offer you the experience that the Neo G9 is capable of delivering.” Techaeris noted the monitor’s unparalleled performance that’s “off the charts,” while Newsweek called the Neo G9 “a powerhouse that takes your setup to the next level.”
 
The Odyssey Neo G9 is the next generation of gaming monitors, positioning itself as the gaming monitor of choice for enthusiasts looking to enhance their gaming experience. The monitor, with 1,000 nits peak brightness, 1ms latency (GTG) and a suite of features such as AMD FreeSync Premium Pro, offers peak performance that promises to keep your setup cutting-edge for years to come.
 
 
Odyssey Neo G9: A Productivity Powerhouse
▲ Equaling the size of two 32-inch UHD monitors, Samsung Odyssey Neo G9 is also great for multitasking
 
The Samsung Odyssey Neo G9 transcends traditional gaming monitors by merging unparalleled gaming performance with productivity-enhancing features. Being the equivalent of having two 32-inch UHD monitors side by side — without the bezel in the middle to interfere — implications for multi-tasking and enhanced productivity are great.
 
Techaeris hailed the monitor’s expansive screen, which is a standout feature for video and photo editors, offering a broad canvas that significantly reduces side-scrolling and enhances creative productivity: “I should also mention that video and photo editing is incredible, especially video editing on such a wide display… It’s a massive plus for video and photo editors.”
 
Newsweek referred to the device as “a massive monitor that is perfect for gaming and productivity.” Pocket-lint also noted the Odyssey Neo G9 as “an object of pure luxury, designed to dominate your vision while providing an unmatched experience of immersion while gaming and working.”
 
 
A Legacy of Gaming Monitor Design, Optimized for Everyday Use
Beyond its performance, the Odyssey Neo G9’s futuristic design and customizable lighting effects set it apart as a desirable centerpiece for both gaming and workspace setups.
 
Newsweek noted, “The rear is shiny white around the CoreSync light orb that can sync to the game or a lighting choice to immerse you in your game more.”
 
▲ The Odyssey Neo G9’s futuristic design and customizable lighting effects set it apart as a desirable centerpiece for both gaming and workspace setups
 
Additionally, with tilt, 15-degree swivel and height adjustment options, the Odyssey Neo G9 allows users to customize their setup to ensure optimal comfort — for both gaming and productivity.
 
For more information on the Samsung Odyssey Neo G9, visit samsung.com.
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Samsung Electronics unveiled its vision for the future of displays and screens at the Consumer Electronics Show (CES) 2024 in Las Vegas from January 9-12.
 
With more consumers desiring quality appliances to enjoy various forms of entertainment, Samsung has consistently sought to raise the bar for viewing experiences through its innovations. In line with this, the company showcased some of its premium appliances and newest services at the Screen Experience Zone in its CES booth. From the Neo QLED 8K ultra-large, high-definition TVs to Ballie smart home companion, the Screen Experience Zone was a must-see section for attendees.
 
Samsung Newsroom visited the site to capture the excitement surrounding the company’s latest visual display technologies.
 
▲ CES 2024 attendees enjoyed a fantastic showcase of Samsung’s leading display technologies in the Screen Experience Zone.
 
 
Unparalleled Viewing Experiences on an AI-Powered 8K Display
As a TV market leader for nearly two decades, Samsung’s premium displays have continually set the standard for viewing experiences. Building off this expertise, Samsung integrated AI technology into its TVs to create the 2024 Neo QLED 8K — offering users superior viewing experiences with the latest technical features.
 
▲ Attendees viewed the Neo QLED 8K display section at the Samsung First Look event on January 7 (local time).
 
The Neo QLED 8K contains the NQ8 AI Gen3 Processor,­ the company’s most advanced AI-powered processor to date. The processor supports a neural processing unit (NPU) that is twice as fast as previous versions and an AI neural network eight times larger than before. As the processor utilizes deep learning and 8K AI Upscaling Pro technology, it automatically adjusts image and sound quality, delivering picture-perfect 8K content every time.
 
▲ Attendees tested out the AI Motion Enhancer Pro and Active Voice Amplifier Pro functions of the Neo QLED 8K display, optimizing content for at-home viewing.
 
Visitors to the zone could also learn about the new AI Motion Enhancer Pro and Active Voice Amplifier Pro functionality of the Neo QLED 8K which help to minimize distractions while viewing. The AI Motion Enhancer Pro utilizes a sophisticated motion detection algorithm to enhance clarity during motion-intense content, such as sports games, helping users enjoy every moment of a match. Similarly, the Active Voice Amplifier Pro feature utilizes AI to analyze and separate aspects of sound to provide optimal sound for different types of content. For instance, users can choose to minimize or enhance the background noise from a conversation — helping them catch every word without distractions.
 
▲ Enhanced by Samsung’s Tizen OS, the Neo QLED 8K display offers expanded connectivity between the display and a multitude of Samsung devices.
 
To provide opportunity for further customization, the 2024 Neo QLED 8K comes equipped with Samsung’s open-source operating system Tizen. As part of this, Daily+ enables users to adjust their content viewing experience by connecting their Samsung devices, such as Galaxy smartwatches, Galaxy Buds, Galaxy smartphones and more, to their display. As such, users can view exercise data from their Galaxy Watch while working out and mirror video calls from their smartphone conveniently on their TV.
 
▲ For a seamless appearance in any interior, the Infinity Air Stand features a minimalistic design that blends into the space.
 
Samsung also displayed its Infinity Air Design of the 2024 Neo QLED 8K that boasts a slim profile. Mounted on the Infinity Air Stand, the display appeared to be floating above ground. With this seamless and simple design, viewers can stay focused on the content without being distracted by clunky stands or display setups.
 
 
A High-Definition MICRO LED Display Built for Every Consumer
Aside from the Neo QLED 8K display, Samsung showcased its line of MICRO LED displays, including the ultra-customizable, modular Transparent MICRO LED.
 
▲ The new 140-inch MICRO LED screen captivated viewers with its crystal-clear picture quality and high resolution.
 
Upon entering the space, visitors can experience the overwhelming sense of realism created by the 140-inch ultra-large MICRO LED display. Since the screen is bezel-less and modular, the size, resolution and ratio can be freely scaled and adjusted according to user preferences. Additionally, the new line of 2024 MICRO LED displays come in a new 140-inch size option, giving consumers another option in line with the trend of large screens.
 
▲ Samsung provided attendees with an in-depth look at the meticulous development process for the MICRO LED technology.
 
To give visitors a glimpse of the artistry and ingenuity behind MICRO LED technology, the Screen Experience Zone displayed the MICRO LED Craftsmanship Wall — representing the countless hours of work needed to develop the screen.
 
▲ Attendees learned about the groundbreaking technology used in the Transparent MICRO LED, a display characterized by its eye-catching, glass-like appearance.
 
▲ Spanning across the back wall of the zone, the Transparent MICRO LED was the main highlight for many guests at the event.
 
Additionally, Samsung showed off its Transparent MICRO LED screens, which feature a strikingly clear design that mirrors that of glass.
 
 
Expanding Home Possibilities With IoT Tech
A curious object that caught the attention of many attendees was Ballie, Samsung’s smart home companion that wandered around a corner of the booth freely. First introduced at CES 2020, Ballie’s functionality has been upgraded to better meet users’ needs. As it can autonomously navigate users’ homes, Ballie acts as a smart personal assistant, monitoring the home and performing a multitude of tasks efficiently.
 
▲ Attendees eagerly watched the demonstration of the upgraded Ballie, which acts as a personal companion at home.
 
With its upgraded functionality, Ballie can interact with and control IoT home devices to create the perfect home environment. To help users start their day, Ballie can open the curtains according to a user’s preferred wake-up time. When preparing for the day ahead, Ballie can project a variety of content — such as daily news or weather conditions — on the floor or wall. Additionally, Ballie can monitor pets and family members when a user is away from home, automatically alerting them in the event of an emergency.
 
▲ Ballie can autonomously navigate around the house and perform a variety of useful tasks, helping make users’ lives more convenient.
 
▲ The SmartThings Hub provides users with a variety of information regarding their home, daily schedule and more.
 
Additionally, using the new Now+ SmartThings Hub function, users can monitor their home on their TV even when they’re not viewing content. If movement is detected, the Now+ Widget automatically appears on the screen, providing summaries on home energy usage, weather conditions, home information and more. When watching content, users can easily toggle the setting off from the quick menu to not be disturbed.
 
 
Immersion Taken to the Next Level
 
Samsung displayed a plethora of its other innovative technologies that redefine home entertainment experiences at the Samsung First Look event. This included The Premiere 8K, the world’s first wireless 8K projector that extends up to 150 inches, and the Music Frame, a smart frame-shaped speaker that fits any interior. Attendees also viewed how Samsung is driving innovation within the gaming realm with the Gaming Hub and the line of products created with Performance Designed Products (PDP), helping users enjoy games more and taking gaming experiences to the next level.
 
▲ The Premiere 8K (on left) and Music Frame were unveiled at the Samsung First Look event before the start of CES.
 
Displaying its industry-leading expertise through a multitude of products, Samsung ushered in a new era of viewing experiences built on the latest technologies.
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Samsung Electronics today announced that it has become an official partner for Netflix’s upcoming immersive popup experience, “Squid Game: The Trials.” Powered by Samsung’s cutting-edge technology, the immersive pop culture experience brings one of the most engaging, interactive forms of gameplay with Samsung’s latest Smart TVs and Galaxy smartphones.
 
Fans of the Netflix mega-hit series “Squid Game” and “Squid Game: The Challenge” can now sign up for a one-of-a-kind experience that takes visitors through the iconic sets and lets them compete in games drawn from and inspired by the shows. The new “Squid Game: The Trials” is currently open to visitors to experience in Los Angeles and will run into the new year with plans to expand to various cities around the world.
 

 
“We are thrilled to partner with Netflix to offer industry-leading entertainment experiences,” said Cheolgi Kim, EVP & Head of Sales and Marketing of Visual Display Business at Samsung Electronics. “Through Neo QLED 8K’s stunning picture quality, fans and participants will be able to immerse themselves in the environment and create unforgettable memories.”
 
“Squid Game: The Trials” takes advantage of Samsung’s cutting-edge TVs and Galaxy mobile devices across the individual games to provide the ultimate immersive experience. Participants will navigate the experiential zones surrounded by Samsung’s flagship Neo QLED 8K, 4K and The Frame, which are placed to enhance the intensity and excitement of the games.
 

 
At the entrance, Samsung’s flagship Neo QLED 8K welcomes guests by showcasing the “Squid Game: The Challenge” trailer. Thanks to the Neural Quantum Processor 8K, the Neo QLED upscales content into breathtaking 8K resolution in real-time, allowing participants to immediately immerse themselves in the vivid and detailed world of the “Squid Game” universe.
 
Visitors also can enjoy Samsung’s latest mobile innovation through various experiences with the Galaxy Z Flip5 and Galaxy S23 Ultra. Samsung provides opportunities to experience the most up-to-date technology by incorporating their key features with the most memorable scenes from “Squid Game.”
 

 
“Samsung’s longstanding relationship with Netflix is based on a shared purpose, which is to fuel passions and help people discover new worlds,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “It is through our open and collaborative relationship that we are able to open portals into new and immersive experiences.”
 
While playing “Squid Game”’s most iconic Red Light, Green Light the Galaxy S23 Ultra will capture key moments of gameplay with Hyperlapse video and high-quality pictures.
 

 
With the precision it brings, the S Pen serves as a crucial component in the Digital Dalgona Challenge by helping players throw themselves into the mind-gripping and pressure-sensitive task of cutting delicate shapes out of the Korean candy. Visitors can enjoy the game on the Galaxy S23 Ultra’s immersive ultra-wide screen and challenge themselves with five levels of difficulty. Players can also check where they rank against competitors on the leaderboard. Furthermore, the S Pen can also be used to capture in-game photos for sharing after completion.
 
Photos from both games can be shared instantly via Quick Share1 or downloaded through email. There will also be a FlexCam Selfie Kiosk, where the Galaxy Z Flip5’s FlexCam enables visitors to take hands-free photos from different angles and download them to be framed.
 
Following the games, participants can retreat to the VIP room, where they can observe ongoing challenges on The Frame’s expansive 85-inch screen. The Lifestyle TV — with its latest Matte Display technology — offers a premium viewing experience that replicates the commanding ambiance of the Front Man’s quarters in the series.
 
 
Availability
Fans of the Netflix “Squid Game” universe can find more information and buy tickets to the Los Angeles “Squid Game: The Trials” at https://www.netflix.com/tudum/squid-game-the-trials or on Ticketmaster.com. Tickets are now available and running for a limited time through the new year.
 
 
1 Quick Share is available on Galaxy Smartphones, Galaxy Tabs, and Galaxy Books, on Android 10 and One UI2.1 and above. Available devices and features may subject to change. Requires BLE (Bluetooth Low Energy) and Wi-Fi Direct connection to enable Quick Share.
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