#UnboxAndDiscover Screens Redefined | Samsung
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By Samsung Newsroom
Quantum dots have attracted attention as next-generation material for a wide range of applications including displays, medical devices and solar cells. In 2014, Samsung Electronics developed the world’s first no-cadmium quantum dot material and successfully commercialized quantum dot technology with its SUHD TVs. Since 2017, the company has continued to build on its legacy of quantum dot mastery through QLED — its own quantum dot TV series. Samsung Newsroom explored how quantum dots are taking Samsung displays to the next level.
Quantum Dots: The Next Generation of Display Innovation
Quantum dots are ultra-fine semiconductor particles that are tens of thousands of times thinner than a human hair. Since inception, their physical characteristics that allow them to provide the highest level of color accuracy and brightness among existing materials had them positioned to revolutionize display technology.
When used in displays, quantum dots support a wide color gamut that closely matches colors perceived by the human eye and facilitate pixel-level light adjustment for more accurate black levels. Emitting light in all directions, quantum dots deliver uniform luminance and consistent color from any viewing angle while minimizing blue light exposure for a more comfortable viewing experience.
▲ SUHD TVs at CES 2015
What Sets Quantum Dot TVs Apart: Content, Film Quality and No-Cadmium Technology
The TV industry continues research and development into the commercialization of quantum dots as the material becomes a game-changer in display technology. For that reason, a variety of quantum dot TVs have hit the market recently — offering a wide range of options to customers.
However, key differences in quantum dot TVs lie in how the technology is implemented and the overall quality of the display. To ensure a premium viewing experience, factors such as the amount of quantum dot content, the quality of quantum dot film and the use of no-cadmium materials must be considered.
▲ Factors to consider when selecting a high-quality quantum dot TV
Quantum Dot Content
The true quality of a quantum dot TV is defined by its quantum dot content. The quantum dot layer requires a minimum of 30 parts per million (ppm) of the material to achieve the vivid, rich picture quality and color expression that only quantum dots can deliver.
Quantum Dot Film
Quantum dot displays have a simpler and more efficient structure compared to LCDs. Samsung QLEDs eliminate the need for a phosphor layer, enhancing light and energy efficiency while delivering more vivid colors. A quantum dot OLED (QD-OLED), which consists of a thin-film transistor (TFT) layer,1 a self-emitting light source and a quantum dot film that uses the light emitted from the light source, takes a step further enhancing picture quality. In either case, a dedicated quantum dot film that contains sufficient quantum dots is key in delivering top-class picture quality and longevity.
▲ A comparison of QD-OLED and LCD displays
No Cadmium
In the early stages of developing quantum dot TVs, cadmium was essential to achieving the key benefits of quantum dots such as color reproduction and contrast ratio. At the time, cadmium was considered the most efficient material for producing quantum dots.
However, cadmium’s toxicity became a significant obstacle to the commercialization of quantum dot technology. The element posed serious threats to the environment — making its widespread use difficult despite being the most suitable material for implementing quantum dot technology.
In response to this challenge, Samsung developed the world’s first no-cadmium quantum dot material in 2014 and successfully commercialized quantum dot technology with its SUHD TVs in the following year to open a new era of quantum dot TVs.
10 Years of Quantum Dot Innovation and Leadership
Samsung has quickly recognized the potential of quantum dot technology and led innovation in the global display market over the past decade through continuous research and investment.
▲ A timeline of Samsung’s quantum dot technology development from 2001 to 2022
Samsung began researching and developing quantum dot technology in 2001 — at a time when there was limited research on non-cadmium materials. Achieving vivid colors required making the nano-sized particles uniform, but the lack of technology and research made mass production extremely challenging.
Despite these obstacles, Samsung succeeded in creating a no-cadmium nanocrystal material in 2014. Since then, the company has accumulated extensive expertise — registering more than 150 patents — and continuously worked on advancing the technology. Samsung’s long-standing commitment culminated in 2015 when the company unveiled the world’s first SUHD TVs with no-cadmium quantum dot technology.
▲ QLED TVs (75Q8C and 88Q8F) at Samsung’s First Look 2017 event during CES 2017
Samsung’s QLED lineup was revealed in 2017, setting a new standard for premium TVs that overcame the limitations of OLED TVs. By applying metal quantum dot technology, Samsung achieved the Digital Cinema Initiative’s color standard DCI-P3 and achieved 100% color volume for the first time in the world — thereby presenting unparalleled color expression. Notably, the use of inorganic quantum dot technology protected the screens from burn-in2 to ensure consistent picture quality over time.
▲ (From left to right) Kwang-Hee Kim, Dr. Taehyung Kim, Dr, Eunjoo Jang, Sungwoo Kim and Seon-Myeong Choi from Samsung Advanced Institute of Technology
Following its success in developing a red light-emitting element for displays in 2019, the company enhanced the luminous efficiency of blue self-emitting QLEDs — considered the most challenging to implement among the three primary QLED colors3 — to an industry-leading 20.2%.
“Discovering a blue material for self-emitting QLEDs and demonstrating industry-leading performance at the device level were significant achievements of this research,” said Dr. Eunjoo Chang, a fellow at Samsung Advanced Institute of Technology. “Samsung’s distinctive quantum dot technology has once again overcome technical barriers.”
This cutting-edge advancements led to the launch of the QD-OLED TVs, making history at CES 2022 by winning the Best of Innovation award for integrating quantum dot technology and OLED displays.
Samsung remains dedicated to advancing quantum dot technology through continuous innovation. The company continues to invest in leading display technology — from QLED to Neo OLED — by offering high brightness, color accuracy and frequency. Driven by Samsung’s unrivaled quantum dot innovations, the future of display technology is brighter than ever.
1 An electronic circuit that adjusts and controls the light-emitting layers
2 Occurs when a static image is displayed for too long, causing color distortions or ghost images to remain on screen
3 Red, green and blue
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Dev Insight Jan 2025: Unveiling Invites to "Galaxy Unpacked 2025" Ushering in a New Era of Mobile AIBy Samsung Newsroom
January 2025 Unveiling Invites to "Galaxy Unpacked 2025" Ushering in a New Era of Mobile AI
New Galaxy products are unveiled at Galaxy Unpacked 2025! Galaxy Unpacked 2025 commences on January 23, 3 AM KST (January 22, 10 AM local time) in San Jose, USA. It is streamed live online via the Samsung Electronics Newsroom, Samsung.com, and Samsung Electronics YouTube channel. Samsung Electronics' innovations are going to usher in a new era of the mobile AI experience with the natural and intuitive Galaxy UI. See for yourself.
Learn More Highlights from the CES 2025 Samsung Press Conference
On January 6, Samsung Electronics held the CES 2025 Samsung Press Conference under the theme "AI for All: Everyday, Everywhere," unveiling its technological visions. The full inter-device connectivity and hyper-personalized user experience through AI, both introduced at the conference, have attracted media attention from all over the world. Check out the innovative technologies that will change the future in our video.
Learn More Updates for Samsung In-App Purchase: Resubscription and Grace Period Features
Managing subscriptions is now more convenient with the new Samsung in-app purchase (IAP) updates. The newly updated features are resubscription and grace period.
Users can now reactivate their canceled subscription in Galaxy Store using the resubscribe feature. Even if there is a problem with the payment when renewing a subscription, the subscription is not canceled if the problem is resolved during the set grace period. If the developer activates the grace period feature in the item settings of Galaxy Store's Seller Portal, the system automatically retries the payment and sends the information about the failed automatic payment to the user so that they can change their payment method.
Developers can also see new information in the subscription API and ISN services, such as the subscription API's response parameters and ISN service events. Manage your subscriptions more effectively using these new features. Tutorial: Manage the Purchase/Subscription of Digital Items with Samsung In-App Purchases
The hassle of managing digital item purchases and subscriptions is no more! Samsung in-app purchase (IAP) is a powerful tool that provides a more secure and convenient payment environment for users and expands commercialization opportunities for developers. This tutorial covers how to smoothly and efficiently implement item purchase/consumption processing and subscription management. A step-by-step guide and practical code examples are used to walk developers through the complex API integration process even if they're just starting out. Check out the tutorial on the Samsung Developer Portal.
Learn More Tutorial: Step into Galaxy Watch Application Development Using Flutter
Did you know that you can develop an application for Galaxy Watches with a single codebase? The tutorial shows software developers how they can develop applications for Galaxy Watch using the Flutter framework. Flutter is an open-source framework for building multi-platform applications from a single codebase. An easy step-by-step guide that can be followed without much preparation is provided for beginners, as well as practical tips and a code example for Flutter developers who are new to developing Galaxy Watch applications. Check out the tutorial and start developing Galaxy Watch applications!
Learn More Tutorial: Monitoring Your Cards in Samsung Wallet in Real Time
Do you want to monitor the status of cards added to Samsung Wallet on user devices in real time? Samsung Wallet provides the Send Card State API to make it easy to track the cards, as the API notifies the server of any changes whenever a card is added, deleted, or updated.
The tutorial covers how to set up server notifications, how to receive notifications to a Spring server, and how to securely verify the received notifications. Learn how to monitor the status of cards in Samsung Wallet in real time.
Learn More Samsung Electronics Demonstrates AI-RAN Technologies, Paving the Way for the Convergence of Telecommunications and AI
Telecommunications technology is evolving beyond just improvements in data transmission speed, moving towards emphasizing user experience, energy efficiency, and sustainability. Samsung Electronics is accelerating the emergence of the era of future communications by showcasing the AI-RAN technology which integrates AI technology with the Radio Access Network (RAN), which is the core technology for communications networking.
In particular, at the Silicon Valley Future Wireless Summit held in November 2024, Samsung Electronics demonstrated the results of the AI-RAN PoC to global communications providers, the first in the industry to do so. The technology indicated a possibility to greatly improve data throughput, communication coverage, and energy efficiency compared to the existing 5G RAN. It also proved the convergence of communications and AI could significantly enhance network performance. Learn more about Samsung Electronics' AI-RAN technology that goes beyond the boundary of communications and creates smarter networks with AI.
Learn More Building a Trusted Execution Environment on RISC-V Microcontrollers
In embedded systems such as IoT devices, it is crucial to protect sensitive data. For this, a Trusted Execution Environment (TEE) is required. It creates an isolated environment within the processor, so that security-sensitive tasks can be executed without risk of external threats.
Samsung Research is conducting a study on how to implement the TEE technology on RISC-V-based microcontrollers (MCU), an open-source hardware architecture, and has introduced mTower, a core project related to this study. Learn more about stronger security for IoT devices on the Samsung Research blog.
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Dev Insight Jan 2025: Unveiling Invites to "Galaxy Unpacked 2025" Ushering in a New Era of Mobile AIBy Samsung Newsroom
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By Samsung Newsroom
Samsung Electronics today unveiled Samsung Vision AI at the CES 2025 First Look event, delivering personal AI-powered screens to enrich your everyday life. Samsung also unveiled the latest flagship Neo QLED 8K QN990F and exciting updates to its Lifestyle TVs and future display technologies, reflecting Samsung’s vision to transform screens into adaptive, intelligent companions to simplify and enrich everyday living.
“Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalization and lifestyle solutions into one seamless experience to simplify your life.”
Samsung Vision AI: Smarter, Adaptive Screens for Seamless Living
Samsung Vision1 AI represents the next step in Samsung’s journey to deliver intelligent, intuitive and seamless screen experiences. With the ability to make your Samsung TV aware of its surroundings, adaptive to user preferences and autonomous in delivering intuitive features, Samsung Vision AI transforms screens into smart companions that enhance entertainment, simplify interactions and seamlessly integrate into connected lifestyles.
At the core of Samsung Vision AI are its personalized features, which redefine how users interact with their screens.
Click to Search offers instant information about what’s on screen — whether identifying an actor or exploring displayed content — all without disrupting the viewing experience. Live Translate, powered by on-device AI translation model, eliminates language barriers with real-time subtitle translations, allowing viewers to enjoy global content seamlessly. Generative Wallpaper transforms screens into dynamic, personalized art canvases, allowing users to make images that perfectly match their taste or occasion.
Beyond personalization, Samsung Vision AI positions screens as central hubs for smarter living through integration with the SmartThings ecosystem:
Home Insights provides real-time updates about your household environment, including safety alerts and daily updates, ensuring peace of mind whether users are home or away from home. Pet and Family Care keeps a watchful eye on loved ones, detecting unusual behavior in both pets and family members. It enhances comfort by automatically adjusting room settings, like dimming the lights when a child falls asleep, while providing real-time updates and recorded events through TVs.
Samsung Vision AI also delivers exceptional advancements in picture and sound quality, making every on-screen moment captivating. On-device AI picture and sound technologies analyze content and environmental factors in real time, dynamically adjusting visuals and audio for an optimized experience.
Building on its history of recognition for innovation, Samsung’s latest Vision AI features, such as Click to Search and Live Translate, along with cutting-edge products like the AI companion Ballie and the Smart Monitor M9 featuring Copilot, have earned the prestigious 2025 CES Innovation Award.
Driving Innovation Through Open Partnerships in AI
Samsung Vision AI also offers limitless potential by collaborating with various AI partners such as Microsoft, paving the way for even more intelligent and personalized experiences and AI screen ecosystem expansion.
In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors featuring Microsoft Copilot. This partnership will enable users to explore a wide range of Copilot services, including personalized content recommendations.
Samsung also plans to work closely with leading AI partners such as Google and others to expand what Vision AI can do.
With Samsung Vision AI, Samsung is redefining what screens can do — delivering personalized, intelligent experiences that adapt to users’ needs, simplify their routines and enhance their daily lives.
The Era of AI Screens: Samsung Brings Samsung Vision AI to Its Widest Lineup Yet
Samsung is ushering in a new era of AI-driven screen technology, with Samsung Vision AI features now integrated across its most comprehensive lineup ever — including Neo QLED, OLED and QLED, and The Frame models. This expansion underscores Samsung’s commitment to bringing intelligent, adaptive screens to more users, redefining what’s possible in home entertainment and smart living.
At the forefront of this innovation is the Neo QLED 8K QN990F, Samsung’s most advanced TV to date, designed to deliver unparalleled performance, sleek design and smarter AI-driven experiences. Powered by the latest NQ8 AI Gen3 Processor, the TV leverages a suite of on-device AI features to enhance picture quality, sound clarity and overall viewing experience:
8K AI Upscaling Pro: Elevates lower-resolution content up to stunning 8K quality, ensuring incredible detail and clarity in every frame. Auto HDR Remastering Pro: Analyzes content frame by frame, applying scene-adaptive color expansion for lifelike visuals and vibrant colors, even in dark scenes. Adaptive Sound Pro: Uses AI to separate and optimize sound components like speech, music and sound effects, delivering clear, balanced audio. Color Booster Pro: Enriches color expression with AI-driven scene analysis and enhanced image processing for each frame. AI Mode: Adaptively optimizes picture and sound leveraging AI-based content recognition and TV area analysis for an optimal viewing experience in any setting.
Encased in an ultra-slim, minimalist design, the QN990F is a premium home entertainment device that combines cutting-edge technology with elegant aesthetics. With its advanced features and refined design, it elevates both the performance and style of any living space, offering a truly sophisticated entertainment experience.
A New Vision of Art: Expanding the Samsung Art Store and Introducing The Frame Pro
Samsung is continuing its commitment to blending art and technology with the expansion of Samsung Art Store and the launch of The Frame Pro, a new addition to the iconic Frame lineup. Together, these innovations reinforce Samsung’s mission to make art more accessible, personal and seamlessly integrated into daily life.
Samsung Art Store now features over 3,000 curated works from prestigious global partners, including MoMA and the estates of Magritte and Basquiat. For 2025, this expanded collection is available not only on The Frame and MICRO LED series but also on Neo QLED and QLED models,2 giving users more ways than ever to transform their screens into personalized art galleries. This marks another milestone in Samsung’s commitment to enriching homes with dynamic art experiences.
Complementing The Frame, Samsung unveiled The Frame Pro, the latest model of the lineup, which enhances the art and entertainment experience with advanced Neo QLED picture quality — delivering brighter colors, sharper contrasts and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI Processor, The Frame Pro offers unparalleled picture quality for both artwork and video content. It also comes with the innovative Wireless One Connect, allowing for more flexible installations that blend in seamlessly with their environment.
Further strengthening its connection to the art world, Samsung has partnered with Art Basel, making The Frame the official art display of the globally celebrated event.
“As our mission is to power the world of art, having Samsung as our official global display partner is helping us break down physical and digital barriers, allowing more people to experience art in innovative and meaningful ways,” said Hayley Romer, Chief Growth Officer at Art Basel. “Through The Frame and the Samsung Art Store, art lovers can bring world-class works into their homes, transforming how they engage with and appreciate art.”
Shaping the Future of Display Technology
As Samsung continues to lead the way in reimagining the role of screens, its advancements deliver more than just technology — they create meaningful, personalized experiences that elevate everyday life.
At First Look 2025, Samsung unveiled The Premiere 5, the industry’s first interactive triple-laser ultra-short-throw (UST) projector. Designed to redefine home entertainment, The Premiere 5 introduces an interactive touch feature, allowing users to engage directly with the screen. This innovation seamlessly combines high-quality projection with versatile functionality, featuring Samsung LightWARP technology to project images onto everyday objects for creative and immersive experiences.
Samsung also showcased its commitment to shaping the future of display technology with the MICRO LED Beauty Mirror. This innovative mirror display combines advanced reflectance and transmittance capabilities with personalized beauty insights, demonstrating how cutting-edge technology can enhance daily routines. By analyzing individual skin types, the mirror provides tailored product recommendations to make self-care more intuitive and effective, leveraging innovative beauty solutions developed by Amorepacific, Korea’s leading cosmetics company.
1 Available features may vary by country and model.
2 Available models may vary by country.
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By Samsung Newsroom
The Samsung Developer Conference 2024 (SDC24) kicked off on October 3 at the San Jose McEnery Convention Center in San Jose, California. SDC24 attendees engaged in intellectual exchange with one another and shared their visions for enhancing the lives and experiences of users.
Samsung Newsroom captured some highlights from the event, which brought together developers and Samsung Electronics partners from around the world.
Exploring Samsung’s AI Roadmap at Tech Session
Tech Session at SDC24 became a platform for Samsung executives and employees to present the current state and future vision of Samsung’s AI innovations. This year, Tech Session was divided into five themes — Device AI, SmartThings, Responsible AI, Advanced Tech and Enterprise & Ecosystem. Each theme highlighted AI innovations spanning the entire product line including Galaxy AI, AI TVs and Bespoke AI appliances as well as the platforms that power these AI products. Discussions also touched on establishing a blueprint for enhanced security technologies.
Among the innovations discussed that captivated attendees were the AI capabilities of Samsung TVs, which have been refined to more accurately recognize users and contexts for optimal viewing. Also on the agenda were Bespoke AI appliances equipped with Bixby to upgrade the smart home experience. .
Additionally, the Samsung Health SDK Suite offered a glimpse into the future of digital health with its potential to transform the healthcare ecosystem.
Transforming AI-Driven Communication and Exchange at Open Stage
SDC24 featured diverse programs designed to foster communication and interaction among developers including Open Stage, where various external speakers shared their knowledge and industry expertise; a Q&A session with Tech Session speakers; and the Roundtable, discussion sessions for attendees to explore the exhibits and exchange ideas.
Developer Tiffany Janzen, the founder of TiffinTech, spoke about the future of everyday life shaped by the convergence of AI and IoT during Open Stage. Meanwhile, Q&A session attendees participated in lively discussions and shared valuable insights.
Experiencing AI-Powered Software Solutions at Tech Square
Tech Square, an exhibition space showcasing Samsung’s latest innovations, provided participants with a firsthand look at the company’s cutting-edge software and AI-based services.
Developers lined up to explore the latest AI features integrated into TVs, home appliances and more. The Generative Wallpaper feature on Samsung TVs as well as the Bespoke AI Family Hub in particular garnered a large amount of attention from developers.
Celebrating its 10th anniversary, SmartThings evolved with AI to launch Home Insight and expand SmartThings Hub to a wider range of products.
HARMAN, a Samsung subsidiary, made an appearance at the event as well. The company introduced technology aimed at helping developers enter the automotive app market and demonstrated its Ignite platform, offering a variety of in-vehicle experiences including automotive apps.
Expanding Samsung’s Software Ecosystem With Partners
Partner companies leading software and device innovation were also present at Tech Square. The Partnership Zone provided a comprehensive overview of their devices and solutions within the SmartThings and Samsung Health ecosystem. Attendees experienced different real-life scenarios with treadmills, blood pressure monitors, smart body scales and more for an up-close look at the future of personalized healthcare at home through the seamless integration of Samsung Health and SmartThings.
Additionally, Samsung Wallet saw further advancements through collaborations with various partners, including smart key companies. For instance, the door lock functionality of SmartThings has been integrated into Samsung Wallet as a digital home key for improved convenience and usability. From mobile payment to storing digital IDs and event tickets, most of Samsung Wallet’s existing features were developed and launched in close collaboration with partner companies.
Diving Into Samsung’s Software at Code Lab
Featuring a total of 13 coding programs, Code Lab provided developers with hands-on coding experiences covering topics such as health, SmartThings, Samsung Wallet and automotive apps. After selecting their areas of interest, developers solved various software challenges under a time limit for an engaging and interactive experience.
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