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By Samsung Newsroom
Samsung Electronics today announced that it has secured its position as the global leader in the TV market for the 19th consecutive year.
According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006. This continued success is driven by the company’s commitment to premium and ultra-large screen innovation, as well as the introduction of cutting-edge, AI-powered TVs.
“Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives.”
▲ Samsung Electronics secured its position as the global leader in the TV market for the 19th consecutive year (Source: Omdia , Feb-2024. Results are not an endorsement of Samsung)
Dominance in the Premium and Ultra-Large TV Segments
Samsung solidified its leadership in the high-end TV market, particularly in the premium ($2,500+) and ultra-large (75-inch and above) segments:
Premium ($2,500+) TVs – Samsung captured a 49.6% market share, accounting for nearly half of the global premium TV market. 75-inch and above – Samsung led the ultra-large category with a 28.7% market share.
QLED and OLED TV Success
Samsung also maintained its leadership in the QLED and OLED segments, reinforcing its dominance in the premium TV industry:
QLED TVs – With 8.34 million units sold, Samsung commanded a 46.8% market share, further strengthening its leadership in this category. The global QLED market also saw significant growth, surpassing 10% of total TV sales for the first time. OLED TVs – Samsung’s OLED sales reached 1.44 million units in 2024, securing a 27.3% market share. This marks a year-over-year (YoY) increase of 42% and 4.6% in unit sales and market share, respectively, reflecting strong consumer demand for Samsung’s OLED innovations.
Transforming Home Entertainment With AI and Art
At CES 2025, Samsung unveiled Vision AI, a breakthrough in AI-powered screens that extends beyond traditional entertainment. By analyzing user preferences, intent and habits, Vision AI delivers a seamlessly personalized viewing experience that shapes the future of smart home displays.
Samsung is also expanding its Samsung Art Store — originally available exclusively on The Frame — to Neo QLED and QLED models this year, providing more consumers with access to a personalized digital art experience.
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By Samsung Newsroom
Samsung Electronics today introduced its latest advancements in home audio technology with the new Q-series (HW-Q990F and HW-QS700F) soundbars These flagship models combine state-of-the-art hardware with intelligent AI-driven features, designed to elevate home entertainment with unparalleled sound
“Our new soundbars combine exceptional audio quality with seamless convenience,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With advanced AI technology in the HW-Q990F and the HW-QS700F’s innovative convertible design, these soundbars effortlessly adapt to any environment, delivering an immersive and personalized audio experience for every user.”
HW-Q990F: Redefining Flagship Audio Performance
As the successor to the highly acclaimed HW-Q990D, the HW-Q990F takes home audio to new heights. It features newly engineered dual active subwoofers that deliver robust bass and ultra-low-frequency precision. Plus, a new cube design reduces the subwoofers to half the size of its predecessor, minimizing resonance and blending flawlessly into modern interiors with a refined serrated finish.
The HW-Q990F also delivers advanced AI-driven sound optimization through features such as:
Dynamic Bass Control: Enhances clarity in low-frequency ranges by utilizing non-linear bass management for balanced and distortion-free sound. Q-Symphony: Immerses the user in 3D surround sound by detecting the position of wireless speakers like the Music Frame and automatically optimizing audio effects based on its distance and angle. Active Voice Amplifier Pro: Provides real-time content analysis that reduces background noise and emphasizes dialogue for an enhanced viewing experience.
Additionally, the HW-Q990F utilizes the Samsung TV’s Neural Processing Unit (NPU) in Q-Symphony mode, making dialogue clearer and delivering more immersive, synchronized audio.
HW-QS700F: Versatility Meets Elegance and Superior Sound
The HW-QS700F offers even more versatility in home audio with its sleek design and innovative gyro-sensor technology. Suitable for both wall-mounted and tabletop setups, this soundbar adapts to the user’s space. Its built-in gyro-sensor can automatically detect whether it’s positioned vertically or horizontally, fine-tuning the audio output to ensure optimal clarity and immersive sound in any configuration.
With its slim, modern profile, the HW-QS700F integrates into any room. Its adaptive design offers flexibility without compromising style, making it the perfect companion for a cinematic wall-mounted display or a minimalist tabletop setup. This soundbar delivers an audio experience as sophisticated as its design — ideal for users who demand both elegance and performance.
For more information, visit Samsung.com.
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By Samsung Newsroom
Samsung Electronics today unveiled Samsung Vision AI at the CES 2025 First Look event, delivering personal AI-powered screens to enrich your everyday life. Samsung also unveiled the latest flagship Neo QLED 8K QN990F and exciting updates to its Lifestyle TVs and future display technologies, reflecting Samsung’s vision to transform screens into adaptive, intelligent companions to simplify and enrich everyday living.
“Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalization and lifestyle solutions into one seamless experience to simplify your life.”
Samsung Vision AI: Smarter, Adaptive Screens for Seamless Living
Samsung Vision1 AI represents the next step in Samsung’s journey to deliver intelligent, intuitive and seamless screen experiences. With the ability to make your Samsung TV aware of its surroundings, adaptive to user preferences and autonomous in delivering intuitive features, Samsung Vision AI transforms screens into smart companions that enhance entertainment, simplify interactions and seamlessly integrate into connected lifestyles.
At the core of Samsung Vision AI are its personalized features, which redefine how users interact with their screens.
Click to Search offers instant information about what’s on screen — whether identifying an actor or exploring displayed content — all without disrupting the viewing experience. Live Translate, powered by on-device AI translation model, eliminates language barriers with real-time subtitle translations, allowing viewers to enjoy global content seamlessly. Generative Wallpaper transforms screens into dynamic, personalized art canvases, allowing users to make images that perfectly match their taste or occasion.
Beyond personalization, Samsung Vision AI positions screens as central hubs for smarter living through integration with the SmartThings ecosystem:
Home Insights provides real-time updates about your household environment, including safety alerts and daily updates, ensuring peace of mind whether users are home or away from home. Pet and Family Care keeps a watchful eye on loved ones, detecting unusual behavior in both pets and family members. It enhances comfort by automatically adjusting room settings, like dimming the lights when a child falls asleep, while providing real-time updates and recorded events through TVs.
Samsung Vision AI also delivers exceptional advancements in picture and sound quality, making every on-screen moment captivating. On-device AI picture and sound technologies analyze content and environmental factors in real time, dynamically adjusting visuals and audio for an optimized experience.
Building on its history of recognition for innovation, Samsung’s latest Vision AI features, such as Click to Search and Live Translate, along with cutting-edge products like the AI companion Ballie and the Smart Monitor M9 featuring Copilot, have earned the prestigious 2025 CES Innovation Award.
Driving Innovation Through Open Partnerships in AI
Samsung Vision AI also offers limitless potential by collaborating with various AI partners such as Microsoft, paving the way for even more intelligent and personalized experiences and AI screen ecosystem expansion.
In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors featuring Microsoft Copilot. This partnership will enable users to explore a wide range of Copilot services, including personalized content recommendations.
Samsung also plans to work closely with leading AI partners such as Google and others to expand what Vision AI can do.
With Samsung Vision AI, Samsung is redefining what screens can do — delivering personalized, intelligent experiences that adapt to users’ needs, simplify their routines and enhance their daily lives.
The Era of AI Screens: Samsung Brings Samsung Vision AI to Its Widest Lineup Yet
Samsung is ushering in a new era of AI-driven screen technology, with Samsung Vision AI features now integrated across its most comprehensive lineup ever — including Neo QLED, OLED and QLED, and The Frame models. This expansion underscores Samsung’s commitment to bringing intelligent, adaptive screens to more users, redefining what’s possible in home entertainment and smart living.
At the forefront of this innovation is the Neo QLED 8K QN990F, Samsung’s most advanced TV to date, designed to deliver unparalleled performance, sleek design and smarter AI-driven experiences. Powered by the latest NQ8 AI Gen3 Processor, the TV leverages a suite of on-device AI features to enhance picture quality, sound clarity and overall viewing experience:
8K AI Upscaling Pro: Elevates lower-resolution content up to stunning 8K quality, ensuring incredible detail and clarity in every frame. Auto HDR Remastering Pro: Analyzes content frame by frame, applying scene-adaptive color expansion for lifelike visuals and vibrant colors, even in dark scenes. Adaptive Sound Pro: Uses AI to separate and optimize sound components like speech, music and sound effects, delivering clear, balanced audio. Color Booster Pro: Enriches color expression with AI-driven scene analysis and enhanced image processing for each frame. AI Mode: Adaptively optimizes picture and sound leveraging AI-based content recognition and TV area analysis for an optimal viewing experience in any setting.
Encased in an ultra-slim, minimalist design, the QN990F is a premium home entertainment device that combines cutting-edge technology with elegant aesthetics. With its advanced features and refined design, it elevates both the performance and style of any living space, offering a truly sophisticated entertainment experience.
A New Vision of Art: Expanding the Samsung Art Store and Introducing The Frame Pro
Samsung is continuing its commitment to blending art and technology with the expansion of Samsung Art Store and the launch of The Frame Pro, a new addition to the iconic Frame lineup. Together, these innovations reinforce Samsung’s mission to make art more accessible, personal and seamlessly integrated into daily life.
Samsung Art Store now features over 3,000 curated works from prestigious global partners, including MoMA and the estates of Magritte and Basquiat. For 2025, this expanded collection is available not only on The Frame and MICRO LED series but also on Neo QLED and QLED models,2 giving users more ways than ever to transform their screens into personalized art galleries. This marks another milestone in Samsung’s commitment to enriching homes with dynamic art experiences.
Complementing The Frame, Samsung unveiled The Frame Pro, the latest model of the lineup, which enhances the art and entertainment experience with advanced Neo QLED picture quality — delivering brighter colors, sharper contrasts and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI Processor, The Frame Pro offers unparalleled picture quality for both artwork and video content. It also comes with the innovative Wireless One Connect, allowing for more flexible installations that blend in seamlessly with their environment.
Further strengthening its connection to the art world, Samsung has partnered with Art Basel, making The Frame the official art display of the globally celebrated event.
“As our mission is to power the world of art, having Samsung as our official global display partner is helping us break down physical and digital barriers, allowing more people to experience art in innovative and meaningful ways,” said Hayley Romer, Chief Growth Officer at Art Basel. “Through The Frame and the Samsung Art Store, art lovers can bring world-class works into their homes, transforming how they engage with and appreciate art.”
Shaping the Future of Display Technology
As Samsung continues to lead the way in reimagining the role of screens, its advancements deliver more than just technology — they create meaningful, personalized experiences that elevate everyday life.
At First Look 2025, Samsung unveiled The Premiere 5, the industry’s first interactive triple-laser ultra-short-throw (UST) projector. Designed to redefine home entertainment, The Premiere 5 introduces an interactive touch feature, allowing users to engage directly with the screen. This innovation seamlessly combines high-quality projection with versatile functionality, featuring Samsung LightWARP technology to project images onto everyday objects for creative and immersive experiences.
Samsung also showcased its commitment to shaping the future of display technology with the MICRO LED Beauty Mirror. This innovative mirror display combines advanced reflectance and transmittance capabilities with personalized beauty insights, demonstrating how cutting-edge technology can enhance daily routines. By analyzing individual skin types, the mirror provides tailored product recommendations to make self-care more intuitive and effective, leveraging innovative beauty solutions developed by Amorepacific, Korea’s leading cosmetics company.
1 Available features may vary by country and model.
2 Available models may vary by country.
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By Samsung Newsroom
Samsung is expanding its partnership with Art Basel to Art Basel Miami Beach. Following the debut as Art Basel’s first-ever Official Visual Display partner in Basel, Switzerland earlier this year, complete with an immersive Collectors Lounge experience. Through this unique partnership, Samsung is also launching a new initiative with Art Basel to bring curated collections of contemporary artworks from Art Basel’s renowned exhibiting galleries exclusively to the Samsung Art Store. A new collection will be shared once a quarter with the first collection launching today.
▲ Fred Tomaselli’s Irwin’s Garden (detail) (2023) shown on The Frame by Samsung. Photo: Samsung
The Samsung Art Store is available on The Frame, the best-selling lifestyle TV from Samsung that doubles as a piece of art. Subscribers around the world can experience gallery highlights from Art Basel, which joins other renowned collections such as those from The Metropolitan Museum of Art, The Museum of Modern Art and The Musée d’Orsay available on the Samsung Art Store. The latest partnership with Art Basel underscores Samsung’s commitment to making world-class art accessible to anyone with The Frame through its innovative platform.
Samsung Art Store Subscribers Get an Exclusive Look
Art Basel Miami Beach is the premier global art fair of the Americas with cultural significance attracting thousands of art enthusiasts every year. For the first time, this exclusive experience is being delivered directly to the screens of millions of people through The Frame.
Ahead of Art Basel Miami Beach, Samsung Art Store subscribers will have access to a curated collection of 15+ select works from Art Basel’s galleries, some of which will be displayed at the highly anticipated fair, taking place from December 6-8, 2024 at the Miami Beach Convention Center. The collection features pieces from international contemporary galleries, including James Cohan, Kasmin, moniquemeloche, mor charpentier, Nara Roesler, Roberts Projects and Tina Kim, offering subscribers a unique, front-row look at some of Art Basel’s incredible works of art.
▲ Candida Alvarez’s Mostly Clear (detail) (2023) shown on The Frame by Samsung. Photo: Samsung
Founded in 1970 by gallerists from Basel, Art Basel is the world’s premier art fair for modern and contemporary art. This year in Miami Beach, Art Basel will bring together 286 leading international galleries from 38 countries to present artworks of the highest quality across all media — from painting and sculpture to photography and digital works. Art Basel will once again reaffirm its unparalleled position as a platform for discovery and encounters that drive the art world.
“Art Basel’s mission is to power the world of art by connecting leading artists and galleries with art loving audiences,” said Noah Horowitz, CEO of Art Basel. “Our collaboration with Samsung allows us to extend that reach like never before by broadening access to leading galleries and significant works from established artists to a new generation of emerging talents.”
Yong Su Kim, EVP and Global Head of Video Services and Partnerships at Samsung, echoed the excitement surrounding this partnership. “Art Basel represents the pinnacle of contemporary art, and we are thrilled to amplify that experience with leading display technology that brings art to millions of people,” Kim said. “Through the Samsung Art Store and the lifelike visuals of The Frame, we are making it possible for anyone to experience Art Basel and take part in an iconic cultural moment.”
Samsung Art Store Collectors Lounge to Feature Industry Panels, Interactive Activation and More
As the Official Display Partner of Art Basel Miami Beach, Samsung is hosting a dedicated Samsung Art Store Collectors Lounge from December 4-8 under the concept, “Bringing Art Home,” where attendees can enjoy remarkable artworks on The Frame’s museum-worthy display. In addition, visitors will see The Frame showcased with unique bezels in various colors and designs from DecoTVFrames, an official Samsung partner exclusively available for The Frame.
The Frame will also be installed throughout the fair to present visitors with a variety of vivid screen experiences.
In addition to its dynamic Collectors Lounge experience, Samsung is hosting a series of panel discussions featuring influential voices from the contemporary art world. These sessions include:
Celebrating Women in Art and Technology — Innovation and Expression
An engaging panel led by Daria Greene, Head of Global Curation at Samsung. This discussion celebrates the journey of female artists and innovators who are redefining the intersection of art and technology. Gain insights into how digital platforms are amplifying voices and breaking new ground in contemporary art. The Future of Digital Art — Innovation, Rights and Connectivity
Explore the future of digital art in this thought-provoking panel, moderated by Maya Harris, Head of Business Development and Strategic Partnerships at Samsung. This session delves into how technology is reshaping artistic rights, accessibility and the ways institutions and artists connect with global audiences.
As the home for Samsung Art Store, The Frame has been refreshed in 2024 to deliver an even more complete artistic and aesthetic experience. That includes Pantone Validated ArtfulColor Certification,1 the industry leading color experts. The Frame is the world’s first and only art TV to achieve this validation, ensuring natural and realistic visuals that wouldn’t look out of place in a gallery. It also sports an Anti-Reflection with Matte Display, helping you limit light distractions so your artwork appears even more true-to-life. The Frame hangs just like a picture flush against the wall and is available in class sizes ranging from 32 to 85 inches.
The Frame also delivers value-add features that you can only find from Samsung — the #1 global TV brand for 18 years and counting.2 Samsung technology makes everything you watch look clearer and crisper, while you enjoy access to 2,700+ free channels, including 400+ premium channels on Samsung TV Plus.3 You can also game without a console through Samsung Gaming Hub,4 use your TV as your smart home hub and ensure your personal data is protected by Samsung Knox security.
1 Pantone company provides a universal language of color, called Pantone Matching System, that enables color-critical decisions through every stage of the workflow for brands and manufacturers.
2 Source: Omdia, Jan 2024. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk.
3 Available for free on Samsung Smart TVs released after 2016, Galaxy devices, Smart Monitors, Family Hub refrigerators and the web.
4 Available games and content may vary by country and model and are subject to change without notice. Certain games require a separate controller. Internet connection and subscription may be required. Requires a Samsung account.
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By Samsung Newsroom
Samsung Electronics today announced the installation of its Outdoor LED Signage XHB Series (P8) at the flagship location of Shinsegae Department Store in Seoul, South Korea. Unveiled during the “2024 Lights Up SEOUL, KOREA” event today, the installation is set to establish Myeongdong Square in Seoul as Korea’s new premier landmark, featuring a stunning media lighting display that illuminates the heart of Seoul’s iconic shopping district.
“Our LED displays present unlimited possibilities for places like Myeongdong to bear new elements of cultural significance,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “This installation gives us an opportunity to showcase in the biggest way possible that our outdoor digital displays are built to engage, built to deliver impactful content, and built to last.”
Located within the Myeongdong Special Tourist Zone Area, Shinsegae Department Store is uniquely positioned as a free outdoor advertising zone that enables creative and expansive installations. Samsung’s massive outdoor LED signage featuring an anamorphic 8K display, wraps around the entire outer wall of the building, measuring 71.8 meters in width and 17.9 meters in height — equivalent in size to three basketball courts.
Spanning a total area of 1,285 square meters, the display is designed for resilience in harsh weather, featuring an IP66 rating for dust and water resistance, and UL 48 and UL 746C certifications1 for year-round durability. The installation is engineered for high visibility and vibrant color accuracy, with support for HDR10+ technology to deliver sharp contrast and rich visuals. With a max brightness of 8,000 nits,2 the display ensures exceptional clarity even in direct sunlight. Its high refresh rate of 7,680Hz minimizes flicker and the moiré effect,3 ensuring a stable display that remains visually crisp, even through camera lenses.
Samsung’s track record of success with digital signage spans prominent venues worldwide. In South Korea, Samsung provided the country’s largest ever high-definition LED signage to Coex SM Town, while transformative installations at New York’s Citi Field and Houston’s Minute Maid Park set new standards for in-stadium displays. At Citi Field, Samsung installed the largest scoreboard in professional baseball, featuring over 29,800 square feet of LED screens that immerse fans in the action from every angle. Similarly, at Minute Maid Park, Samsung’s high-definition LED technology redefined the fan experience with massive outdoor displays and a dynamic new main scoreboard, all designed to enhance the excitement of the game.
In Myeongdong, the new installation will not only host engaging advertisements and dynamic video content, but also transform into a breathtaking annual Christmas media façade, creating a festive atmosphere for visitors.
“Shinsegae’s media façade, beloved by global customers for the past 10 years, has now been recreated as Shinsegae Square. This transformation paves the way for it to become an iconic landmark of Seoul, making it not only a must-visit attraction but also a central hub for K-culture. We are excited to partner with Samsung to bring our customers unique experiences that blend heritage and digital technology,” Shinsegae spokesperson said.
Samsung’s Outdoor LED Signage is renowned for exceptional performance in demanding environments, evidenced by award-winning deployments at iconic venues such as Inglewood, California’s SoFi Stadium, which boasts the world’s largest LED videoboard ever built for sports, and the Formula 1 Las Vegas Grand Prix, where Samsung installed a 481-foot-long rooftop LED display in the shape of the F1 logo. As Myeongdong evolves into a global tourism destination, Samsung continues to lead with solutions that inspire and engage.
1 UL 48 and UL 746C certifications, issued by Underwriters Laboratories (UL), verify compliance with safety standards for electric signs and durability of materials in outdoor environments, including UV and weather resistance.
2 Maximum brightness measured post-calibration; actual values may vary with conditions.
3 The moiré effect is an undesirable visual phenomenon that occurs when repetitive patterns, such as lines, are captured in photographs.
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