[15 Years of TV Leadership] ① Samsung TVs – A Legacy of Innovation
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By Samsung Newsroom
Integrated Systems Europe (ISE) 2025 kicked off on February 4 in Barcelona, highlighting the latest advancements in commercial display technology.
Samsung Electronics welcomed guests with a striking 462” The Wall media facade at the entrance to its booth — while inside, the company showcased its energy-efficient Color E-Paper display alongside AI-powered upgrades to the SmartThings Pro platform. The supersized 115” 4K Smart Signage display captivated visitors with its immersive visuals as well.
Samsung Newsroom explored the booth firsthand and captured these innovations leading the future of commercial displays.
▲ Visitors marvel at The Wall’s stunning visuals powered by MICRO LED technology.
▲ (From left) Hoon Chung, Executive Vice President; SW Yong, President and Head of Visual Display (VD) Business; and Seong Cho, Executive Vice President of Europe Office, from Samsung Electronics admire The Wall.
▲ The ultra-low power Samsung Color E-Paper boasts a slim, lightweight design.
▲ Visitors examine Samsung VXT, a comprehensive cloud-based content management solution (CMS) platform.
▲ Visitors crowd around the SmartThings Pro wall to see how the B2B management platform has expanded to include enterprise-grade IoT devices.
▲ Visitors interact with the Google Cast feature newly added to Samsung’s 2025 hotel TV lineup.
▲ SW Yong, President and Head of Visual Display (VD) Business at Samsung Electronics, tries out the 2025 Interactive Display equipped with Samsung AI Assistant.
▲ The 115” (16:9) 4K Smart Signage display boasts an ultra-large screen optimized for office spaces, retail stores and other business environments.
▲ A visitor observes the 105” (21:9) 5K Smart Signage display‘s various innovative features that make it the perfect option for video conferences.
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By Samsung Newsroom
Samsung Electronics today announced its next generation of commercial displays that feature AI-powered solutions at Integrated Systems Europe (ISE) 2025.
The Samsung Color E-Paper delivers new levels of energy efficiency, while the AI features in SmartThings Pro and the Interactive Display increase the intelligence, control and usability of business-focused screens. In addition, the supersized 115” Smart Signage screen brings a new level of immersive visuals to life. All of these innovative solutions are being displayed at ISE, in booth 3F500.
“For commercial displays, it is crucial to address the market’s demand for energy efficiency and simple device management, while at the same time meeting the public’s desire for immersive experiences,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Our latest innovations, including the near-zero power Samsung Color E-Paper and advanced AI capabilities brought by all the models, showcase our commitment to pioneering new markets and providing transformative business solutions worldwide.”
Samsung Color E-Paper Brings Greater Energy Efficiency and Flexibility
Samsung Color E-Paper (EMDX model) redefines energy-efficient digital signage by combining digital ink with innovative full-color e-paper technology. This ultra-low power, lightweight and slim display serves as an eco-conscious alternative to traditional analog and paper-based promotional materials while delivering the high visibility and functionality that businesses demand.
Leveraging advanced digital ink technology, the EMDX operates at 0.00W power when displaying static images, while consuming significantly less energy during image transitions compared to traditional digital signage, resulting in substantial cost savings.1 The ultra-slim and lightweight design ensures effortless installation, while the range of sizes — 13″ (1,600 x 1,200); 25″ (3,200 x 1,800); 32″ QHD (2,560 x 1,440); and an outdoor version that is 75″ 5K (5,120 x 2,880) — are optimized to cater to diverse business needs. The Color E-Paper also includes a rechargeable 5000mAh battery, two USB-C ports for charging and data transfer, 8GB of memory, and Wi-Fi and Bluetooth support for enhanced connectivity.
For seamless device management, a dedicated mobile app2 allows users to remotely operate displays, schedule wake-up and sleep times, and even set playlists with predefined intervals. Samsung VXT (Visual eXperience Transformation) further simplifies content operation with a feature exclusive to the Samsung Color E-Paper. A specialized algorithm optimizes content visibility for the display and includes a preview function to ensure content and color are accurate before deployment.
Content management is made simple through the mobile app and Samsung VXT, with businesses also able to use their own solutions through Tizen Enterprise APIs, which enable easy integration with existing management systems.
Moreover, as part of Samsung’s ongoing commitment to a sustainable future, the cover of the Color E-Paper is made from over 50% recycled plastics, while its packaging is made entirely from paper.
AI Features Bring New Intelligence and Control to SmartThings Pro and Interactive Display
In 2025, SmartThings Pro, Samsung’s hyper-connected business-to-business (B2B) management platform, brings enhanced AI and automation capabilities to improve operational efficiency.3
The platform offers Interactive View, which uses AI to convert 2D floor plans into 3D images of business premises. This 3D visualization makes it easier to understand and navigate spaces intuitively, enabling business operators to manage connected devices with ease.
SmartThings Pro also features advanced automation controls, allowing businesses to adjust settings — such as power, volume and brightness — based on pre-set conditions like ambient lighting, room occupancy and store operating hours. These automated adjustments save time while ensuring devices are optimized for their environments. When using SmartThings Pro on displays, switching between content streams is equally seamless. This is because users are able to effortlessly change channels or input sources for a streamlined experience.4
Additionally, Samsung Smart Signage features CryptoCore, a FIPS 140-3-certified encryption module that safeguards sensitive authentication data for IoT connections and ensures that these connections between devices remain secure.5
At ISE, Samsung is also showcasing the 2025 Interactive Display (WAFX-P model), powered by Android OS 15 and featuring new AI capabilities that enhance education and collaboration opportunities.
The WAFX-P model provides AI capabilities, featuring Circle to Search, which enables users to easily search for images or translate text directly on-screen, and AI Summary, which automatically generates concise recaps of lectures or meetings.
Supersized 4K Smart Signage Redefines Immersion
Samsung’s 115” 4K Smart Signage (QHFX model) leads the industry in advancing supersized displays, offering businesses bold new ways to captivate audiences and transform environments with immersive visuals.
Building on the success of last year’s 105” QPDX-5K model, which features a 21:9 aspect ratio optimized for video conferencing, the 115” QHFX delivers greater versatility with its 16:9 aspect ratio, and its multi-view functionality — which supports up to four split windows — makes it ideal for simultaneously showcasing multiple content streams. This adaptability makes it suitable for a wide range of applications, from meeting rooms to luxurious retail stores requiring premium, large-scale displays.
The QHFX also eliminates visible borders commonly associated with traditional video walls, creating an uninterrupted display that engages viewers and enhances any environment. Featuring QLED 4K resolution, 700 nits of maximum brightness and Tizen OS 8.0, it ensures vibrant visuals and smooth performance. The QHFX integrates seamlessly with SmartThings Pro and Samsung VXT, while additional user-friendly features — like a built-in handle for easy installation and VESA6 compatibility — provide businesses with flexibility and convenience.
1 The power measurement is based on IEC62301 standards from the International Electrotechnical Commission. According to the standards, the average power below 0.005W is indicated as 0.00W.
2 Samsung Color E-Paper mobile app supports Android 10 and above, and iOS 15 and above. Availability may vary by device, software version and region.
3 For Smart Signage and Hotel TVs, SmartThings Pro is available on models running Tizen 7.0 or above.
4 A phased update is scheduled to begin in March 2025.
5 For Smart Signage, CryptoCore is available on models running Tizen 8.0 or above.
6 Video Electronics Standards Association.
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By Samsung Newsroom
Shinique Smith is a New York-based artist widely recognized for her monumental fabric sculptures and abstract paintings infused with calligraphy and collages. In her art, she uses recycled objects or memories to showcase the power of personal possessions — believing that humans collect meaningful keepsakes in search of their own paradise. Her work has become renowned in the past two decades for conveying inspiring messages of personal expression, energy, history and identity. Now, Smith’s globally acclaimed artwork comes to life with The Frame’s cutting-edge technology.
Samsung Newsroom sat down with Smith to discuss her artistic journey and the inspiration behind some of her work.
▲ Shinique Smith poses in front of one of her works
From Early Creative Exposure to a Varied and Flourishing Career
Q: Tell us a bit about yourself and your career as an artist. How did your early exposure to the art world influence your career?
I was born, raised and educated in Baltimore, Maryland. My mother made certain that creativity was integral to my upbringing. What began as arts and crafts in my early childhood inspired me to attend the Baltimore School for the Arts, where I completed my undergraduate and graduate studies in fine art and arts education.
In addition to my more than 12 years of arts education, my mother’s creative and intellectual endeavors — including fashion design, science, world religions and spiritual practices — were all influential and have become the conceptual core of my artistic practice.
Art has shaped my worldview since it is a lifelong study, pursuit and career.
Q: You work with many different media, ranging from sculpture to painting. What is your favorite to work with?
I consider sculpture and painting to be opposite sides of the same coin, and my favorite is when they influence each other. I create with many materials — paint, fabric, collage, photography and performance. I enjoy finding the connections and harmonies that resonate between them.
Q: Tell us a bit about your artistic process. How do you get from start to finish on a project?
Drawing is the foundation of my artistic process. I draw sketches of sculptures that I’ve already made or plan to make in the future. This keeps my mind and hands coordinated and fresh. Paintings begin with words translated into gestures on paper or canvas. From there, I build layers, edit and find connections of color and meaning in the elements that I add. The process is almost entirely intuitive.
Q: Do you recall a pivotal moment or experience in your career that still influences your work?
“Twilight’s Compendium,” a site-specific installation at the Denver Art Museum, is one of my most signficant works. I used my body to make prints on the wall and combined them with sculpture and collage to create my first large-scale installation. It was a catalog of blues and a collection of marks that I learned throughout the process — which I continue to use now.
An Intimate Museum in Samsung’s Art Store
Q: Your work has been displayed at institutions ranging from the Museum of Fine Arts in Boston to the New Museum in New York. How does displaying your work on The Frame compare to displaying it inside museums or galleries?
Both platforms grant access to a wide audience. In museums, the viewer must take in the work in a more public, fast-paced environment. The Frame, on the other hand, is like having a piece of the museum in an intimate space, giving the viewer more time to explore details of the work.
Q: You have a collection of public works in cities like Los Angeles, Chicago, San Francisco and more. How do you feel public works like these compare to your work that is widely available to users of The Frame?
My public works are available for people to see while in transit. They are monumentally scaled, from 60 to 150 feet. Some are indoors and at ground level, and others are outside and so high in the air that viewers must be at a distance to see the whole piece. All my works — wherever they are found — reveal intricate details upon closer observation, similar to viewing art on The Frame.
Q: What pieces would you recommend users display on The Frame? Please give a brief explanation of each.
▲ “Angel” (2011)
“Angel” is a composite of three images I shot of one of my favorite hanging sculptures. With pink and rainbows, this piece is great to display on The Frame since not everyone has space for work like this in their home.
▲ “Dusk” (2012)
“Dusk” is a fabric wall sculpture and the only one that became a landscape made from clothing in my closet. I’m inspired by our quest for paradise and utopia through our keepsakes. For users, I hope it could be like viewing an imaginative rolling hill through a window.
▲ “Memories of my youth streak by on the 23” (2019)
“Memories of my youth streak by on the 23” is new to The Frame, and it is my favorite part of a mural-like mixed media painting. Through the cut mirrors, the viewer catches glimpses of themselves in the work — like my experience riding the bus to school as a teenager or seeing my window reflection against the cityscape.
Technology and Artistic Accessibility
Q: Do you feel there are any advantages to displaying your work digitally, such as on The Frame?
I love seeing my work in different scales and mediums. The Frame is a beautiful platform that gives the viewer the advantage of both variety and intimacy.
Q: Throughout your career, how have you seen technology influence the art world? How do you see this changing in the future?
Anything that causes a shift in society is reflected in the art world — technology has evolved so drastically that it has changed modern society with home computers, wireless cable TV, the internet and social media.
Disposable cameras and camcorders gave people wider access to photography and videography. Now, everyone can film, document and share every increment of life through their smartphones.
Looking to the future, everyone is talking about AI and using it to think and create for people. As we continue this exploration, I hope we will continue to rely on our own abilities and creativity.
Q: Do you have any upcoming projects you’re able to tell us about?
“Metamorph” will open in April at the Monique Meloche Gallery during EXPO Chicago. The exhibition will showcase new paintings, sculptures and works on paper inspired by butterflies, transformation and resilient beauty.
This July, I will also present a new large-scale sculptural installation at the Indianapolis Museum of Art at Newfields.
My latest exhibition, “Parade,” recently opened at The John and Mable Ringling Museum of Art. The synergy between my contemporary fabric works and the adorned, draped figures of European master paintings is striking. Available until January 2025, the gallery will feature various talks and performances starting this May through the fall.
Visit Samsung Art Store in The Frame to see more of Shinique Smith’s artwork.
View the full article
-
By Samsung Newsroom
Shinique Smith is a New York-based artist widely recognized for her monumental fabric sculptures and abstract paintings infused with calligraphy and collages. In her art, she uses recycled objects or memories to showcase the power of personal possessions — believing that humans collect meaningful keepsakes in search of their own paradise. Her work has become renowned in the past two decades for conveying inspiring messages of personal expression, energy, history and identity. Now, Smith’s globally acclaimed artwork comes to life with The Frame’s cutting-edge technology.
Samsung Newsroom sat down with Smith to discuss her artistic journey and the inspiration behind some of her work.
▲ Shinique Smith poses in front of one of her works
From Early Creative Exposure to a Varied and Flourishing Career
Q: Tell us a bit about yourself and your career as an artist. How did your early exposure to the art world influence your career?
I was born, raised and educated in Baltimore, Maryland. My mother made certain that creativity was integral to my upbringing. What began as arts and crafts in my early childhood inspired me to attend the Baltimore School for the Arts, where I completed my undergraduate and graduate studies in fine art and arts education.
In addition to my more than 12 years of arts education, my mother’s creative and intellectual endeavors — including fashion design, science, world religions and spiritual practices — were all influential and have become the conceptual core of my artistic practice.
Art has shaped my worldview since it is a lifelong study, pursuit and career.
Q: You work with many different media, ranging from sculpture to painting. What is your favorite to work with?
I consider sculpture and painting to be opposite sides of the same coin, and my favorite is when they influence each other. I create with many materials — paint, fabric, collage, photography and performance. I enjoy finding the connections and harmonies that resonate between them.
Q: Tell us a bit about your artistic process. How do you get from start to finish on a project?
Drawing is the foundation of my artistic process. I draw sketches of sculptures that I’ve already made or plan to make in the future. This keeps my mind and hands coordinated and fresh. Paintings begin with words translated into gestures on paper or canvas. From there, I build layers, edit and find connections of color and meaning in the elements that I add. The process is almost entirely intuitive.
Q: Do you recall a pivotal moment or experience in your career that still influences your work?
“Twilight’s Compendium,” a site-specific installation at the Denver Art Museum, is one of my most signficant works. I used my body to make prints on the wall and combined them with sculpture and collage to create my first large-scale installation. It was a catalog of blues and a collection of marks that I learned throughout the process — which I continue to use now.
An Intimate Museum in Samsung’s Art Store
Q: Your work has been displayed at institutions ranging from the Museum of Fine Arts in Boston to the New Museum in New York. How does displaying your work on The Frame compare to displaying it inside museums or galleries?
Both platforms grant access to a wide audience. In museums, the viewer must take in the work in a more public, fast-paced environment. The Frame, on the other hand, is like having a piece of the museum in an intimate space, giving the viewer more time to explore details of the work.
Q: You have a collection of public works in cities like Los Angeles, Chicago, San Francisco and more. How do you feel public works like these compare to your work that is widely available to users of The Frame?
My public works are available for people to see while in transit. They are monumentally scaled, from 60 to 150 feet. Some are indoors and at ground level, and others are outside and so high in the air that viewers must be at a distance to see the whole piece. All my works — wherever they are found — reveal intricate details upon closer observation, similar to viewing art on The Frame.
Q: What pieces would you recommend users display on The Frame? Please give a brief explanation of each.
▲ “Angel” (2011)
“Angel” is a composite of three images I shot of one of my favorite hanging sculptures. With pink and rainbows, this piece is great to display on The Frame since not everyone has space for work like this in their home.
▲ “Dusk” (2012)
“Dusk” is a fabric wall sculpture and the only one that became a landscape made from clothing in my closet. I’m inspired by our quest for paradise and utopia through our keepsakes. For users, I hope it could be like viewing an imaginative rolling hill through a window.
▲ “Memories of my youth streak by on the 23” (2019)
“Memories of my youth streak by on the 23” is new to The Frame, and it is my favorite part of a mural-like mixed media painting. Through the cut mirrors, the viewer catches glimpses of themselves in the work — like my experience riding the bus to school as a teenager or seeing my window reflection against the cityscape.
Technology and Artistic Accessibility
Q: Do you feel there are any advantages to displaying your work digitally, such as on The Frame?
I love seeing my work in different scales and mediums. The Frame is a beautiful platform that gives the viewer the advantage of both variety and intimacy.
Q: Throughout your career, how have you seen technology influence the art world? How do you see this changing in the future?
Anything that causes a shift in society is reflected in the art world — technology has evolved so drastically that it has changed modern society with home computers, wireless cable TV, the internet and social media.
Disposable cameras and camcorders gave people wider access to photography and videography. Now, everyone can film, document and share every increment of life through their smartphones.
Looking to the future, everyone is talking about AI and using it to think and create for people. As we continue this exploration, I hope we will continue to rely on our own abilities and creativity.
Q: Do you have any upcoming projects you’re able to tell us about?
“Metamorph” will open in April at the Monique Meloche Gallery during EXPO Chicago. The exhibition will showcase new paintings, sculptures and works on paper inspired by butterflies, transformation and resilient beauty.
This July, I will also present a new large-scale sculptural installation at the Indianapolis Museum of Art at Newfields.
My latest exhibition, “Parade,” recently opened at The John and Mable Ringling Museum of Art. The synergy between my contemporary fabric works and the adorned, draped figures of European master paintings is striking. Available until January 2025, the gallery will feature various talks and performances starting this May through the fall.
Visit Samsung Art Store in The Frame to see more of Shinique Smith’s artwork.
View the full article
-
By Samsung Newsroom
Samsung Electronics today announced that its 2024 edition of The Frame has earned Pantone Validated ArtfulColor certification from Pantone,1 a globally renowned authority in color standards. This certification highlights The Frame’s advanced adaptive color technology, which ensures an exceptional color reproduction capability that meets Pantone’s rigorous standards for authentic color that is nearly indistinguishable to the human eye under standard lighting conditions.
“Consumers are expecting more out of The Frame,” said Yongjae Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “Our aim is to always provide the best possible customer experience, and in the case of The Frame, this is accomplished by giving users a display that portrays art in a way that is true-to-life. We’ve achieved this with the Pantone Validated ArtfulColor certification and will continue to work towards optimizing the viewing experience further.”
Pantone Validated ArtfulColor evaluates if displays can faithfully simulate a range of physical Pantone Color cards and Pantone SkinTone color cards under CIE2 standard illuminant D65, which portrays illumination that is more-or-less equivalent to that of the average midday light in Western or Northern Europe. The Frame is the world’s first display in the industry to meet this stringent validation, reaffirming Samsung’s leadership in color fidelity that was first recognized by previous Pantone Validated status across all QLED TVs in 2022.3
“After evaluating Samsung The Frame in standardized ambient lighting, we were very pleased with the high quality of the on-screen Pantone color reproduction,” said Iain Pike, Senior Global Director of Product and Licensing at Pantone. “These results are duly reflected in the award of the world’s first television to earn the Pantone Validated ArtfulColor designation. Visually, we can also confirm the lifelike quality of the displayed colors and skin tones compared to the physical swatch cards, as observed by our technical team during the evaluation process. This is a truly unique, value-added capability of Samsung The Frame we tested.”
The Frame’s Art Mode is specifically designed to exhibit artwork and photographs with true-to-life colors under standard lighting conditions such as at homes or galleries. It offers viewers an immersive and authentic art viewing experience by intelligently adjusting brightness and hues to optimize the image for ambient lighting conditions.
Leveraging Samsung’s cutting-edge QLED display technology, The Frame has previously received Pantone Validated and SkinTone Validated approvals for its precise emissive rendering of the full gamut of Pantone SkinTone colors and the vast spectrum of all 2,390 colors contained within the Pantone Matching System (PMS). The Frame also comes with a Matte Display — which significantly reduces glare and reflections — bringing the extensive collection of approximately 2,300 artworks from the Samsung Art Store to life.
For more information on The Frame, visit http://samsung.com.
1 Pantone company provides a universal language of color, called Pantone Matching System(PMS), that enables color-critical decisions through every stage of the workflow for brands and manufacturers.
2 Commission Internationale de l’Éclairage or International Commission on Illumination, in English.
3 https://news.samsung.com/global/2022-samsung-qled-and-lifestyle-tvs-recognized-by-top-global-certification-institutes-for-eye-comfort-safety-and-color-accuracy
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