Samsung Electronics debuted its Visual eXperience Transformation (VXT) platform at Integrated Systems Europe (ISE) 2024 — the largest AV systems integration show in the world held in Barcelona, Spain from January 30 to February 3.
 
A cloud-native Content Management Solution (CMS), Samsung’s VXT offers remote content management of digital menus, kiosks and other commercial signage through a single, secure platform. In particular, Samsung has significantly improved the user-friendliness of its existing server-based operation and management software MagicINFO.
 
VXT is an all-in-one solution that facilitates content creation and management of B2B displays without the need for manual software updates. Business owners and managers can easily oversee operations of their store’s digital signage to display promotions, menus, video advertisements, welcome messages and more.
 
Notably, VXT features Pre-Integrated Repeatable Solutions (PIRS) — developed by partners and tailored to various industries for enhanced usability. From displaying world-class artwork to linking real-time transaction information with Link My POS, VXT is expanding how businesses are able to manage and present content.
 
Learn more about VXT and PIRS in the infographic below.
 

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Samsung Electronics today announced the official launch of its Visual eXperience Transformation (VXT) Platform, a cloud-native Content Management Solution (CMS) combining content and remote signage management on one secure platform. Designed with ease-of-use in mind, the all-in-one solution allows businesses to easily create and manage their digital displays.
 
“Cloud migration is an unstoppable trend,” said Alex Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “VXT is an innovative step toward this migration in that it makes high-tech signage more readily accessible, no matter where our customers are. But not only is high-tech signage accessible, the content and remote management solutions VXT provides are user-friendly.”
 
 
Efficient Cloud-Native Solution for All Business Needs
Samsung VXT is the next evolution of CMS software from MagicINFO, delivering an enhanced cloud-native solution tailored for seamless content creation and management of all B2B displays — including LCD, LED signage and The Wall. VXT streamlines the deployment and updating of software directly via a cloud portal, which eliminates the cumbersome process of manual updates. Registration of devices is designed for efficiency, as well, with a simple 6-digit pairing code that allows for quick and secure setup.
 
By streamlining digital signage operations and management, VXT offers a versatile solution that meets the needs of any sector, whether it be retail, hospitality, food and beverage or corporate. The solution has already received recognition from prominent partners such as Hy-Vee’s retail media network, RedMedia, which uses VXT CMS to manage a network of over 10,000 Samsung smart signage screens — including the QBR-Series, which has been installed across all of Hy-Vee’s grocery stores and retail locations.
 
 
Intuitive Content and Screen Management
Unlike other CMS solutions, VXT is a turnkey solution developed by Samsung that allows users to seamlessly create content and manage screens in one application. It consists of three CMS modules: VXT CMS, VXT Canvas1 and VXT Players, and each module makes content creation and screen management easier than ever:
 
VXT CMS: Content management is simplified through an intuitive interface that simultaneously handles content, playlists and schedules. The remote management feature allows real-time management of multiple devices. Additionally, robust security features — such as private certificates and allowing customizable security solutions for every business need. VXT Canvas: What You See is What You Get (WYSIWYG)-based creative tools that enable anyone to create content effortlessly and more intuitively with support for various templates, widgets and partner content. Users can create original content with custom and company fonts, as well as templates and images pre-loaded on the system for added convenience. VXT Players: VXT supports Tizen and Android-based players,2 while also managing multiple web elements simultaneously on one screen. Additionally, a web-based virtual screen allows users to easily view and manage their signage deployments.  
VXT also combines content, solutions and expertise of third-party system integrators, software developers and content partners to provide users with access to an even broader range of incredible content, specific to vertical use cases, without the need for additional customization or development.3 Some of the notable Pre-Integrated Repeatable Solutions (PIRS) include:
 
VXT Art: Users can access a diverse library of artwork and photos with just a few clicks, and content from various art museums and galleries can be used across businesses ranging from office spaces to restaurants and beyond. Link My POS: This solution enabled by Wisar Digital allows businesses to use VXT Canvas to pull product data from Point Of Sale (POS) systems, eliminating the need to manually enter data or export data. Link My POS improves overall efficiency and reduces pricing errors, which in turn saves time and money. Ngine Real Estate: This solution developed through a partnership with Ngine Networks lets businesses display properties that are for sale or rent by using VXT to forego re-entering data when connecting directly to their platforms. Ngine Automotive: Cars, bikes and boats can be listed as for sale or rent by connecting directly to business displays, without needing to enter information. Messages can be resumed on social network platforms, as well. This solution has also been achieved by partnering with Ngine Networks.  
 
Seamlessly Control and Manage from Anywhere
By offering compatibility with both desktop and mobile devices4, Samsung VXT revolutionizes content management because it caters to both the advanced needs of desktop users and the convenience required by mobile users. This flexibility allows users to manage their content anytime, anywhere.
 
Furthermore, VXT is designed to substantially reduce downtime in digital signage operations. Through advanced modular architecture, VXT isolates and minimizes the impact of any potential failures, allowing users to swiftly address disruptions. VXT also comes with an early warning feature, which detects potential issues — such as extreme temperature changes or network instability — and alerts customers before failure occurs. This offers greater peace of mind by allowing users to take preemptive actions or speed up the recovery time.
 
VXT’s energy management tool offers an at-a-glance view of energy consumption levels, as well. Customers can optimize their energy use based on monthly insights and adjust settings like brightness levels and automatic on/off times accordingly.
 
 
Availability
Samsung will hold a global launch event of VXT on January 31 at Integrated Systems Europe (ISE) 2024 in Barcelona. Designed as an omni-channel service, VXT will be accessible through various subscription plans, including both monthly and annual options. Customers can also make offline purchases through existing B2B sales channels worldwide, while online purchases will initially be made available in the U.S. before a subsequent global rollout in 2024. Prospective users can take advantage of a 60-day free trial before subscribing.
 
For more information on Samsung’s VXT platform, please visit https://vxt.samsung.com.
 
 
1 VXT CMS and VXT Canvas supported on Chrome browser only.
2 VXT is compatible with Android devices running Android 10 or higher, and with Tizen devices on Tizen 6.5 or higher.
3 For PIRS partner content, additional subscription payment is required.
4 VXT CMS and VXT Canvas supported on Chrome browser only.
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Mixed reality refers to computing experiences that involve augmented (AR) and virtual reality (VR). The most exciting mixed reality rumors in today’s tech landscape concern Apple. Its imminent AR/VR headset is expected to revolutionize this particular business. But Apple isn’t the only tech giant devising mixed reality devices. Samsung invited Google and Qualcomm to its Galaxy S23 Unpacked event on Wednesday to announce they’re working on a mixed reality platform of their own.
Qualcomm’s CEO Cristiano Amon and Google’s SVP of Android Hiroshi Lockheimer took the stage together with Samsung’s mobile division president TM Roh at the event. They discussed the hardware and software features that would power mixed reality experiences.
Amon mentioned the Snapdragon XR technology that will power Samsung products and Google experiences on mixed reality devices. “We’re working to create a new era of highly immersive digital experiences that blur the lins between our physical and digital worlds,” the CEO said.
“Google’s been investing for a long time across both experiences and technology in AR and VR,” Lockheimer said. “These technologies are integral to the new phase of computing as it can change the way we interact with people and information to get things done in the real world.”
“But delivering this next generation of experiences requires cutting-edge advanced hardware and software,” he continued. “That’s why our collaboration with Samsung and Qualcomm is so exciting.”
Apple mixed reality glasses render – side view. Image source: Ian Zelbo Lockheimer highlighted Google’s efforts to add AR experiences to Android. He said Google scaled ARCore to 1 billion Android devices. Moreover, Google supports AR search on YouTube, Google Maps, and Google Lens.
While all of that sounds exciting, the trio did not reveal any new device or a roadmap to launch one. Apple should to unveil its mixed reality headset this spring and launch it in stores by the end of the year.
Samsung, Google, and Qualcomm practically delivered a joint declaration that they want to work closely together to create gadgets that support mixed reality features. But there’s no telling how long it’ll take to see such a Samsung-branded mixed reality headset rocking Qualcomm tech and Google AR software in stores.
Also, let’s remember that Samsung manufactured smartphone-powered VR headsets before. But those gadgets weren’t exactly must-have products. The company stopped producing the Gear VR headset some six years ago.
That said, the more competition in the space, the more exciting the rollout of next-gen AR/VR headsets will be. Apple and Samsung aren’t the only tech companies developing such devices. Meta, Microsoft, Sony, and HTC are working on similar headsets or selling VR products already. The focus is more on VR content consumption than anything else when it comes to the commercially available headsets.
That’s why Apple’s upcoming $3,000 AR/VR headset is expected to change the paradigm. And many of Apple’s rivals might very well end up copying Apple’s AR/VR experience.
Apple’s one significant advantage over Samsung in this AR/VR headset race is that it controls everything. Apple makes its M-series chips that will power the AR/VR headset and creates the software for it. Samsung will need assistance from Qualcomm and Google for the critical hardware and software that will power its mixed reality headset.
Don't Miss: Samsung announces Galaxy S23 series with $799.99 starting price and 200MP cameraThe post Samsung, Google, and Qualcomm team up on mixed reality platform appeared first on BGR.
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