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    • By Mahesh Gadhe
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      As to play the youtube video we need to use the youtube iframe, we are facing challenge here. When the youtube video plays on the TV, we lose control over app and hence next video as per CMS does not play. Same happens vice versa i.e when a video from CMS starts playing we are not able to play youtube video if it is next in the list.
    • By Samsung Newsroom
      “It’s all about making colors truer to the vision of video game creators”
      – Bill Mandel, VP, Samsung Research America
       
      HDR (high dynamic range) technology has been revolutionizing visual quality in movies and TV shows for several years. Now, with Samsung championing HDR10+ GAMING, the same visual transformation is making its way to the video game industry. It’s beneficial for game makers and players alike, and truly makes it possible to get the most visual impact out of gaming’s modern graphics and realism.
       
      Samsung Newsroom sat down with Bill Mandel, Vice President, and Steve Larson, Senior Manager at Digital Media Solutions, Samsung Research America, to discuss HDR10+ GAMING and how the technology is changing the gaming industry.
       
      ▲ Steve Larson (left), Senior Manager and Bill Mandel, VP, Digital Media Solutions, Samsung Research America
       
       
      Gamers and Game Creators Deserve HDR, Too
      While HDR dramatically heightened the visual experience for television and film, its application in video games has been limited. Game engines have built-in color management systems that help the connected TV or monitor know what colors to show. However, a lack of communication between screens and game engines requires users to manually calibrate their displays.
       
      “HDR10+ GAMING establishes a direct line of communication between the screen and the game engine”
      – Steve Larson, Samsung Research America
       
      In search of a solution, SRA started to develop HDR10+ GAMING. By automatically adjusting HDR settings based on the screen’s capabilities, HDR10+ GAMING unlocks a premium visual experience through accurate color, contrast and brightness.
       
      “HDR10+ GAMING establishes a direct line of communication between the screen and the game engine,” said Larson. “The screen can now understand what the game engine is doing, and the game engine knows what the screen can display. That produces a much better visual output.”
       
      “It’s all about making colors truer to the vision of video game creators,” said Mandel.
       
       
      Engineering a Simple Solution for the Artists
      Game developers were the first to call for new technology that addressed the limitations of HDR.
       
      “The initial need came from game developers themselves who want the games they build to look the best they possibly can,” said Mandel. “They were struggling to get colors to look the way they hoped across monitors.”
       
      ▲ Bill Mandel, VP, Digital Media Solutions, Samsung Research America, explains how HDR10+ GAMING was introduced to bring better visual experience to all gamers
       
      “We wanted the specs we published to be simple for game developers to use, without a heavy burden,” said Larson. “Once they integrate our specs into their game engine, they can use it across any game built in that engine. This significantly simplifies adoption across the industry because it doesn’t rely on certain configurations or devices. It’s easy.”
       
       
      Making It Simple for the Players
      With HDR10+ GAMING, gamers no longer need to deal with dials and test patterns to calibrate their monitors.
       
      “HDR10+ GAMING simplifies the process by automatically adjusting settings for games, just like it does for movies,” said Mandel. “This ensures gamers get the best picture quality without any hassle — just turn on the game and go.”
       
      ▲ Bill Mandel (top), VP, and Steve Larson, Senior Manager, Digital Media Solutions, Samsung Research America demonstrate how HDR10+ GAMING automatically elevates the gaming experience
       
      Because HDR10+ GAMING works both on TVs and gaming monitors, gamers can now enjoy a consistent visual experience with immersive graphics across platforms without setting anything up. This standard is especially important as today’s gamers expect photorealistic graphics in gaming today.
       
      “When activated, your device automatically identifies that HDR10+ GAMING is an available option in any compatible game and takes advantage of it,” said Larson. “There’s no need to navigate a hidden menu or adjust settings.”
       
       
      Lowering the Threshold for the Gaming Industry
      For game developers, one major advantage of HDR10+ GAMING is that it is free to implement. With the right application programming interface (APIs), they can integrate HDR10+ GAMING into their existing game engines without any specialized training.
       
      “It’s simple. Once developers integrate our specs into their game engine, they can use it across any game built in that engine”
      – Steve Larson, Samsung Research America
       
      Putting these standards into action, Samsung partnered with NEXON in September 2023 to launch the world’s first HDR10+ GAMING title, “The First Descendant.”
       
      At Summer Game Fest this past June, the company showcased its latest Odyssey OLED gaming monitors with HDR10+ GAMING capabilities. The combination of HDR10+ GAMING and Samsung’s Odyssey OLED gaming monitors demonstrates how advanced display technology can elevate the gaming experience in video games like “Red Dead Redemption 2.”
       
      Moreover, Samsung has worked with partners such as CD PROJEKT RED on “Cyberpunk 2077” — bringing the game’s fictitious Night City, California, to life like never before. The copy was a great hit, selling over 25,000,000 copies worldwide.
       
      “We designed the system to be incredibly simple to implement,” said Larson. “In fact, CD PROJEKT RED told us that they knew HDR10+ GAMING was something they wanted to use. They were impressed with how fast and easy it was to implement. Their team was actually able to get it up and running in about half a day.”
       
      “This is a free license technology. We’ll see a lot more games and platforms adopting the technology”
      – Bill Mandel, VP, Samsung Research America
       
       
      A Radiant Future Ahead for HDR10+ GAMING
      Samsung is looking to expand HDR10+ GAMING to include additional game engines, particularly those that are more niche. The company is already working with major studios and developers to add into their proprietary engines and some of the more widely adopted ones.
       
      “Through collaborations with game companies, we will expand the HDR10+ GAMING ecosystem — ensuring broader adoption and richer gaming experiences,” said Mandel.
       
      This wide network will provide game developers with a versatile and powerful set of tools to create visually stunning games more efficiently.
       
      ▲Steve Larson (left), Senior Manager, and Bill Mandel, VP, Digital Media Solutions, Samsung Research America
       
      “As this is a free license technology, we’ll see a lot more games and platforms adopting the technology,” Mandel continued. “For consumers, it means a consistent and immersive gaming experience across a range of devices — with minimal setup and maximum visual impact.”
       
      Mandel and Larson anticipate a notable increase in the number of developers, games and users leveraging HDR10+ GAMING soon.
       
      “Expect big things to come!” said Mandel.
      View the full article
    • By Samsung Newsroom
      A new, smart home companion is welcoming users home by taking care of household tasks, displaying the day’s events and sharing weather updates.
       
      Samsung Electronics introduced a new version of its AI home companion robot Ballie at a press conference at the Mandalay Bay Hotel in Las Vegas on January 8 (local time) — ahead of the Consumer Electronics Show (CES) 2024. First introduced at CES 2020, Ballie has been revamped with new advanced features to help users intelligently navigate their lives.
       
      Ballie acts as a personal home assistant, autonomously driving around the home to complete various tasks. By connecting to and managing home appliances, Ballie can provide a helping hand to users in many situations — continually learning from users’ patterns and habits to provide smarter, more personalized services. Ballie provides peace of mind by sending video updates of pets or loved ones to users’ devices when they’re away from home. What’s more, Ballie can set the mood for any home activity whether users are exercising, working or relaxing. From projecting workout videos on the wall or floor in an optimal size to playing music and answering phone calls, Ballie makes life at home more productive and enjoyable.
       
      Learn more about Ballie’s unique AI functionalities in the video below.
       
       View the full article
    • By Samsung Newsroom
      A new, smart home companion is welcoming users home by taking care of household tasks, displaying the day’s events and sharing weather updates.
       
      Samsung Electronics introduced a new version of its AI home companion robot Ballie at a press conference at the Mandalay Bay Hotel in Las Vegas on January 8 (local time) — ahead of the Consumer Electronics Show (CES) 2024. First introduced at CES 2020, Ballie has been revamped with new advanced features to help users intelligently navigate their lives.
       
      Ballie acts as a personal home assistant, autonomously driving around the home to complete various tasks. By connecting to and managing home appliances, Ballie can provide a helping hand to users in many situations — continually learning from users’ patterns and habits to provide smarter, more personalized services. Ballie provides peace of mind by sending video updates of pets or loved ones to users’ devices when they’re away from home. What’s more, Ballie can set the mood for any home activity whether users are exercising, working or relaxing. From projecting workout videos on the wall or floor in an optimal size to playing music and answering phone calls, Ballie makes life at home more productive and enjoyable.
       
      Learn more about Ballie’s unique AI functionalities in the video below.
       
       View the full article
    • By Samsung Newsroom
      Transparent LEDs are poised to redefine viewing experiences, making the line between content and reality virtually indistinguishable. Leveraging this groundbreaking technology, Samsung Electronics has upleveled its leading MICRO LED display to expand how users enjoy visual content.
       
      The company’s Transparent MICRO LED display was unveiled for the first time at Samsung First Look 2024 on January 7 (local time) — ahead of the Consumer Electronics Show (CES) 2024, the world’s largest consumer electronics and information technology exhibition held in Las Vegas from January 9-12. Combining superior craftsmanship with six years of tireless research and development, this new modular MICRO LED wowed attendees with its futuristic design. The Transparent MICRO LED’s crystal-clear, glass-like display has revolutionized the viewing experience and attracted the attention of global consumers.
       
      Check out how Transparent MICRO LEDs will make everything from sports to movies more vivid and immersive in the video below.
       
       View the full article
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