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By Samsung Newsroom
Gamers discovered new devices and highly awaited titles at Summer Game Fest — a global celebration of video games and their creators that started on June 7 at YouTube Theater in Hollywood Park in Los Angeles. Here, Samsung showcased its 2024 lineup of monitors including the newest OLED gaming monitor series.
▲ Summer Game Fest highlighted the latest in gaming technology and unveiled upcoming releases to gamers around the world.
Fans of all things gaming around the world tuned into the opening livestream, while 6,000 attendees gathered in person to see exciting announcements and demos from the biggest brands. During the opening livestream, attendees experienced new Samsung monitors — including the latest Odyssey OLED G8 — now available for preorder.
▲ Samsung proudly announced the Odyssey OLED G8 during the Summer Game Fest livestream. OLED Glare Free technology significantly reduces glare from light or reflections.
At the Samsung x YouTube Gaming Afterparty, well-known game creators and industry insiders had a chance to preview the best gaming devices on the market. With the new Odyssey OLED series, attendees were the first to play new titles, such as “Warhammer 40,000: Space Marine 2” from Focus, before their release.
“You need a high refresh rate for games as fast as the new Warhammer one that we get to play here,” said a gamer at the Afterparty. “The Odyssey OLED G6’s 360Hz refresh rate makes the action super smooth, so you can easily aim and see enemy movement without any annoying blur.”
▲ Attendees were the first in the world to play “Warhammer 40,000: Space Marine 2” on the Odyssey OLED G8.
This year’s Odyssey OLED series includes the 32-inch Odyssey OLED G8 in 4K UHD with a 240Hz refresh rate and the 27-inch OLED G6 in QHD with a 360Hz refresh rate. Both deliver outstanding OLED picture quality with a near-instant 0.03-millisecond gray-to-gray response time for ultra-smooth, responsive gameplay.
The Odyssey series’ latest features are especially geared toward creating an optimal gaming environment. The new OLED Glare Free technology minimizes light reflection and delivers vivid, clear colors so gamers can enjoy crisp, clean picture quality. In addition, both OLED models feature Samsung OLED Safeguard+ — a proprietary burn-in protection technology that combines a pulsating heat pipe with a dynamic cooling system to help prevent burn-in by reducing temperatures at the core.
▲ “Warhammer 40,000: Space Marine 2” displayed on the 32-inch Odyssey OLED G8, demonstrating the monitor’s vivid colors and clarity even in a brightly lit room.
YouTuber SugarStar was one of the gaming personalities who experienced the new monitors. “Graphics look fantastic on these monitors. The colors seem so vibrant and true to life, even without putting the brightness all the way up like you do on other monitors. All of the games here look great,” she said. “I also use an Odyssey monitor at home, and I love that I don’t need a PC connected to play. It made it easy to keep playing (console) games with Samsung Gaming Hub before my PC was built.”
▲ SugarStar played “Kingdom Hearts” on the ViewFinity S7, a monitor that balances productivity and gaming performance.
The new Odyssey OLED gaming monitors showcased at Summer Game Fest include HDR10+ GAMING capabilities on select games like “Cyberpunk 2077” and “Red Dead Redemption 2.” Players will automatically experience deeper color, contrast and brightness — without lengthy, manual calibration.
“If it ain’t like this, I don’t want it,” said YouTuber HipHopGamer, a popular gaming personality. “When you can move your mouse this fast, without blurring or stuttering, that’s what refresh rate is all about. It’s happening here on the Odyssey OLED G8, with one of the biggest games ever made, ‘Red Dead Redemption 2.’ There’s no stutter. There’s no blur.”1
Unlocking a premium visual experience, HDR10+ GAMING automatically adjusts the high-dynamic range (HDR) and the default HDR brightness of any game based on the specific capabilities of the monitor. By precisely calibrating color, contrast and brightness to each individual display, details are accurate even in dark shadows and bright highlights for more engaging gameplay.
Game developer Przemyslaw Czatrowski of CD Projekt Red, the company that brought the world “Cyberpunk 2077,” had only good things to say about HDR10+ Gaming. “Now, ‘Cyberpunk 2077’ with HDR looks just how I imagined it to be, ramping up the immersion,” he said.
▲ HipHopGamer played one of the biggest games of all time, “Red Dead Redemption 2,” with HDR10+ GAMING technology on the Odyssey OLED G8.
▲ “Cyberpunk 2077” impressed gamers with HDR10+ GAMING technology on the Odyssey OLED G9.
Guests also responded enthusiastically to the Smart Monitor M8 and ViewFinity S7 monitors which balance productivity with gaming and everyday use.
▲ 2024 ViewFinity S7 and Smart Monitor M8
Gaming continues to grow in new and exciting ways, and Summer Game Fest proved to be one of the industry’s standout events. This year, Samsung again proved its commitment to new and seasoned gamers through its future-defining monitors and innovative features.
Samsung’s participation in Summer Game Fest highlights its longstanding partnership with Hollywood Park, where Samsung technology is seamlessly integrated throughout the 300-acre mixed-use campus. During the event, attendees witnessed how a suite of Samsung digital signage at YouTube Theater creates the ultimate live experience. Game reveals and showcases were visible on two 26-by-14-foot Samsung LED Smart Signage displays installed on both sides of the 6,100-square-foot stage, fully immersing attendees in gameplay previews and building excitement for upcoming releases.
▲ Samsung LED Smart Signage at YouTube Theater in Hollywood Park
1 Performance may vary based on game and system settings.
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By Samsung Newsroom
Samsung Electronics today announced that it has become an official partner for Netflix’s upcoming immersive popup experience, “Squid Game: The Trials.” Powered by Samsung’s cutting-edge technology, the immersive pop culture experience brings one of the most engaging, interactive forms of gameplay with Samsung’s latest Smart TVs and Galaxy smartphones.
Fans of the Netflix mega-hit series “Squid Game” and “Squid Game: The Challenge” can now sign up for a one-of-a-kind experience that takes visitors through the iconic sets and lets them compete in games drawn from and inspired by the shows. The new “Squid Game: The Trials” is currently open to visitors to experience in Los Angeles and will run into the new year with plans to expand to various cities around the world.
“We are thrilled to partner with Netflix to offer industry-leading entertainment experiences,” said Cheolgi Kim, EVP & Head of Sales and Marketing of Visual Display Business at Samsung Electronics. “Through Neo QLED 8K’s stunning picture quality, fans and participants will be able to immerse themselves in the environment and create unforgettable memories.”
“Squid Game: The Trials” takes advantage of Samsung’s cutting-edge TVs and Galaxy mobile devices across the individual games to provide the ultimate immersive experience. Participants will navigate the experiential zones surrounded by Samsung’s flagship Neo QLED 8K, 4K and The Frame, which are placed to enhance the intensity and excitement of the games.
At the entrance, Samsung’s flagship Neo QLED 8K welcomes guests by showcasing the “Squid Game: The Challenge” trailer. Thanks to the Neural Quantum Processor 8K, the Neo QLED upscales content into breathtaking 8K resolution in real-time, allowing participants to immediately immerse themselves in the vivid and detailed world of the “Squid Game” universe.
Visitors also can enjoy Samsung’s latest mobile innovation through various experiences with the Galaxy Z Flip5 and Galaxy S23 Ultra. Samsung provides opportunities to experience the most up-to-date technology by incorporating their key features with the most memorable scenes from “Squid Game.”
“Samsung’s longstanding relationship with Netflix is based on a shared purpose, which is to fuel passions and help people discover new worlds,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “It is through our open and collaborative relationship that we are able to open portals into new and immersive experiences.”
While playing “Squid Game”’s most iconic Red Light, Green Light the Galaxy S23 Ultra will capture key moments of gameplay with Hyperlapse video and high-quality pictures.
With the precision it brings, the S Pen serves as a crucial component in the Digital Dalgona Challenge by helping players throw themselves into the mind-gripping and pressure-sensitive task of cutting delicate shapes out of the Korean candy. Visitors can enjoy the game on the Galaxy S23 Ultra’s immersive ultra-wide screen and challenge themselves with five levels of difficulty. Players can also check where they rank against competitors on the leaderboard. Furthermore, the S Pen can also be used to capture in-game photos for sharing after completion.
Photos from both games can be shared instantly via Quick Share1 or downloaded through email. There will also be a FlexCam Selfie Kiosk, where the Galaxy Z Flip5’s FlexCam enables visitors to take hands-free photos from different angles and download them to be framed.
Following the games, participants can retreat to the VIP room, where they can observe ongoing challenges on The Frame’s expansive 85-inch screen. The Lifestyle TV — with its latest Matte Display technology — offers a premium viewing experience that replicates the commanding ambiance of the Front Man’s quarters in the series.
Availability
Fans of the Netflix “Squid Game” universe can find more information and buy tickets to the Los Angeles “Squid Game: The Trials” at https://www.netflix.com/tudum/squid-game-the-trials or on Ticketmaster.com. Tickets are now available and running for a limited time through the new year.
1 Quick Share is available on Galaxy Smartphones, Galaxy Tabs, and Galaxy Books, on Android 10 and One UI2.1 and above. Available devices and features may subject to change. Requires BLE (Bluetooth Low Energy) and Wi-Fi Direct connection to enable Quick Share.
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By Samsung Newsroom
Gaming monitors are one of the most powerful tools for esports players, especially when it comes to notching up the gaming experience through wider viewing angles and faster refresh rates.
This year marks the third anniversary of the partnership between Samsung Electronics and T1, a South Korean esports team with a series of championship wins under its belt. Since 2020, Samsung has been providing T1 with Odyssey gaming monitors to showcase the company’s cutting-edge technology to gamers and audiences alike.
▲ The Odyssey Neo G9 57” (G95NC) and T1 team (from left: ‘Keria’, ‘Gumayusi’, ‘Faker’, ‘Oner,’ and ‘Zeus’)
To celebrate the release of the 2023 gaming monitor lineup, Samsung unveiled a series of three brand videos featuring the 57-inch Odyssey Neo G9, the 49-inch Odyssey OLED G9 (G95SC) and the upgraded 55-inch Odyssey Ark (G97NC). These films were produced by renowned South Korean director Yunsung Kang — most known for “The Outlaws” (2017), “Long Live the King” (2019) and “Big Bet” (2022). In a modern-meets-medieval battle adventure, viewers can follow the T1 team and watch how Samsung gaming monitors play a shocking twist. Samsung Newsroom sat down with Director Yunsung Kang and T1 members ‘Keria’, ‘Gumayusi’, ‘Faker’, ‘Oner’ and ‘Zeus’ to learn more about their behind-the-scenes experience.
▲ ‘Faker’ experiences the Odyssey Neo G9 57”.
Q. What are your thoughts on the new Odyssey models?
‘Faker’: The Odyssey monitors just keep getting better. The new 57-inch Odyssey Neo G9 is truly impressive with its massive screen that commands attention. I didn’t realize its size from a distance, but I fully grasped its scale when I got closer. The Odyssey Neo G9 is the ideal choice for those who prefer a larger monitor.
‘Oner’: The Odyssey OLED G9 is so large that it almost resembles a TV, rather than a typical monitor. This could also be useful when watching videos.
‘Zeus’: All of the monitors boast huge dimensions. The ultra-wide screen helps me play League of Legends strategically, offering a wide view of the map and an incredibly immersive gaming experience.
▲ ‘Faker’ and ‘Oner’ from T1 practice gaming on the Odyssey OLED G9.
▲ (From left) ‘Gumayusi’ and ‘Keria’ from T1 try out Multi View on the 2023 Odyssey Ark.
Q. As a gamer, what is your top priority when choosing a monitor?
‘Faker’: Most gamers value response time and refresh rate. I prefer a monitor with a fast response time to minimize ghosting.
‘Oner’: Refresh rate is the most important factor for me. I always check whether a monitor supports a 240Hz refresh rate.
‘Keria’: Although I use a monitor with a 240Hz refresh rate, monitors with 144Hz or higher refresh rates are sufficient for most users.
‘Gumayusi’: Unlike some gamers, I’m not very sensitive to monitor specifications. However, since I’m used to high refresh rates, switching to low-quality specs could hinder my skills. I want to focus solely on the game itself.
‘Zeus’: I agree with ‘Oner’ — refresh rate is crucial for me too. I used to have a monitor with a 60Hz refresh rate, but the gaming experience was so much smoother once I switched to one with a higher refresh rate. I can’t imagine going back to a low-refresh rate monitor now.
Yoonsung Kang, the director behind the 2021 Odyssey Neo G9 brand film, has returned to work on the 2023 Odyssey brand films.
▲ Yoonsung Kang has directed many Odyssey brand films.
Q. What was your main objective when planning this Odyssey brand film?
Yoonsung Kang: My top priority for this project was to focus on the monitors’ immense size. As such, I planned a concept around a large-scale medieval battle to effectively showcase the Odyssey’s advantages.
Q. Can you share some of the highlights from this brand film?
Kang: One of the standout moments in these videos is the unexpected plot twist. The story follows the T1 team changing the course of a battle — then, a twist unfolds. Just when the members believe they won the battle, ‘Faker’ expands the screen to reveal more enemies approaching from both sides. It’s a plot twist that’s bound to captivate viewers.
▲ Excerpts from the Odyssey brand film starring the T1 team, with ‘Faker’ shown on the right
▲ ‘Faker’ from T1 on the production site for the new Odyssey brand film.
▲ ‘Zeus’ (left) and ‘Oner’ (right) from T1 show off the choreography used in the brand film.
▲ ‘Gumayusi’ (left) and ‘Keria’ (right) participate in the Odyssey brand filming.
▲ The T1 members learn choreography during filming.
Q. What was it like to step away from your usual game matches and daily training to participate in this brand film?
‘Oner’, ‘Zeus’ and ‘Keria’: We were truly impressed that the choreography incorporated our signature poses. While we were worried at first — we’re not dancers — the choreographer’s detailed directions helped us finish the project successfully. I hope our fans enjoy the videos.
‘Faker’: All in all, it was a new and refreshing experience. I’ve been on TV shows with numerous cameras before, but this was my first time dancing. I felt a bit awkward yet excited at the same time.
▲ The Odyssey Neo G9 57” and T1 members (from left: ‘Keria’, ‘Gumayusi’, ‘Faker’, ‘Oner’ and ‘Zeus’)
Q. Out of the Odyssey monitors you’ve had the chance to try out, which one is your favorite?
‘Faker’: My favorite is the 49-inch Odyssey OLED G9. I like its fast response time and sleek metal design on the back.
‘Zeus’: The 49-inch Odyssey OLED G9 is my top pick as well. The Infinity Core lighting displays mesmerizing rainbow colors, and the metal design gives the monitor a chic vibe.
‘Keria’: For me, the 57-inch Odyssey Neo G9 is the most appealing — the white and glossy back cover feels luxurious.
‘Gumayusi’: I’ve already used the Odyssey Ark at T1 HQ’s lounge and enjoyed the Multi View feature since I like to play multiple games simultaneously. Because I prefer large screens, my top choice is the 57-inch Odyssey Neo G9.
‘Oner’: It’s honestly difficult to pick just one. The new Odyssey models are amazing with their large screens and wide displays. I like them all.
Watch the T1 team in action and experience the latest lineup of Odyssey gaming monitors in the brand film below.
▲ Odyssey x T1: Bring all you’ve got with Odyssey Ark
▲ Odyssey x T1: Be unstoppable with the Odyssey Neo G9 | Samsung
▲ Odyssey x T1: Fear nothing with the Odyssey OLED G9 | Samsung
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By Samsung Newsroom
Samsung Electronics unveiled a brand film starring BTS “SUGA” on its social media channels. As Samsung’s ambassador, SUGA shows how he uses The Freestyle 2nd Gen, Samsung’s latest portable projector, in his own unique way. The Freestyle.
Watch the full video below and find out why SUGA defines freedom as “living the life you want.”
▲ The Freestyle x SUGA: Freedom to be you
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