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Samsung Electronics today announced that seven models1 in its 2024 Neo QLED and QLED lineup are the first in the industry to receive both the True Cinema Black and HDR Brightness Accuracy certifications from Verband Deutscher Elektrotechniker (VDE), a leading German electrical engineering certification institute.
 
“Technology continues to advance, enabling us to deliver an unmatched cinematic experience right in our customers’ homes,” said Yongjae Kim, Executive Vice President and Deputy Head of R&D Team, Visual Display Business. “We are committed to setting the highest standards for picture quality in both high-resolution and big-screen TVs, and we are proud that our Neo QLED TVs have earned these industry-first certifications from VDE.”
 
 
Bringing Film Colors to Life
Six of Samsung’s 2024 Neo QLED 8K and 4K models, as well as one QLED 4K model, obtain industry’s first HDR Brightness Accuracy certification. This certification assures that these models accurately reproduce the brightness levels of HDR content, staying true to HDR standards and delivering picture quality that closely matches what the human eye perceives.2
 
HDR technology enhances both the bright and dark areas of an image, providing detailed and realistic visuals that bring films to life. Whether in a living room, bedroom, office or kitchen, Samsung’s Neo QLED and QLED TVs offer customers the opportunity to enjoy exceptional cinematic quality in any environment.
 
 
Elevating the Home Viewing Experience
These seven models in Samsung’s 2024 Neo QLED and QLED lineup have also set a new benchmark in home entertainment by becoming the first to earn the True Cinema Black certification,3 which highlights the exceptional local dimming performance. The TVs are capable of transforming wide aspect ratio films into a 4:3 format, fitting the screen precisely without any light blooming, thus preserving the cinematic integrity.
 
The certification is based on strict evaluations of black levels in the Letterbox area of the screen, ensuring that these areas remain deep and immersive when viewing official footage from the American Society of Cinematographers (ASC) — within the guidelines of the Video Electronics Standards Association (VESA®). The superior local dimming performance eliminates unwanted light interference, allowing viewers to experience movies as they were intended, with deep blacks and vivid details, akin to a theater experience.
 
Samsung’s commitment to innovation and quality has led to the development of TVs that meet the highest standards in the industry. With the True Cinema Black and HDR Brightness Accuracy certifications, the 2024 Neo QLED lineup are poised to deliver an unparalleled home viewing experience so users can enjoy world-class picture quality in any setting.
 
 
1 Neo QLED 8K (QN900D, QN800D, QN990C), Neo QLED 4K (QN95D, QN90D, QN87D/QN88D, QN85D), QLED(Q80D, Q80C). Applied models may vary by region.
2 HDR Brightness Accuracy is the cumulative change compared to the PQ standard within the range of 0 to 1,000 nits in HDR.
3 True Cinema Black is the average black level of the letterbox area of ​​HDR video using ASC footage.
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The “crown jewel” of ultra-high-definition content is video. It’s not just about sharp, vibrant image quality; it’s also about elaborate frame-by-frame and pixel-by-pixel work. In a single video, you can see the creator’s careful balancing of contrast and color, as well as the aesthetics that go into every little detail.
 
This is especially true for “picture quality demo” videos, which showcase the display’s full specs, capabilities and their potentials. When creating a picture quality demo video, it’s all about the details. This is why ultra-high resolution monitor should be used to create elaborate demo content.
 
Samsung Newsroom met with various artists who are using ViewFinity S9 to talk about how technology affects their creative process and artwork. The art professionals include DEVSISTERS who emphasized the importance of monitors in 3D design; OIMU which delivers the beautiful Korean names of colors; and Mike Perry, who suggests a new perspective with graphics design. In this last installment of the ViewFinity S9 Story series, Samsung Newsroom sat down with CEO and VFX Supervisor Seungmo Kim of RABBIT WALKS to explore how he pushes the boundaries of display.
 
▲ CEO and VFX Supervisor Seungmo Kim of RABBIT WALKS
 
Established in 2010, RABBIT WALKS has grown into a professional 3D content studio, having directed over 1,400 commercials, brand films and much more. The professional visual content company is developing various solutions for digital media with its industry-leading technological prowess, specifically in live streaming CG(Computer-generated Graphics) using game engine and 8K or higher-resolution content.  
 
Q: Tell us a bit about your role at RABBIT WALKS.
 
I oversee content direction and visual effects, with a primary focus on ads and picture quality demo videos for digital signage. For picture quality demo reels, it’s important to understand a display’s technology to make the most of its capabilities. So, I spend a lot of time and effort into understanding monitors while creating demo content. I am checking the picture quality pixel by pixel and making fine adjustments frame by frame to push the refresh rate to its limits. Through this harsh process with a precise directing, I can provide a different kind of visual catharsis to audiences.
 
▲ An extra-large scale OOH(out-of-home) advertisement created by RABBIT WALKS
 
 
Q: What is the role of a monitor in picture quality demonstration?
 
A picture quality demo video is designed to showcase the full specs, features and capabilities of digital signage. Given that these demo videos for large signages should be produced in ultra-high resolution, the monitor’s resolution matters a lot. The importance of screen resolution increases at trade shows like CES, ISE and InfoComm, where there are larger digital signages, often connected to each other, reaching resolutions as high as 20K.
 

 
▲ A 263-inch The Wall All-in-One plays demo content created by RABBIT WALKS at the entrance of Samsung Electronics’ booth at InfoComm 2023
 
 
Q: Can you tell us about your recent project using ViewFinity S9?
 
Recently, I created a wide8K picture quality demo content for a seven-meter display, designed to be viewed from just a meter away. At this distance, even the tiniest pixel can be noticeable, which is why I needed to check every detail and even the slightest noise. With ViewFinity, I found that previews closely mirrored the final product, which was really helpful.
 
When working on content with ultra-high resolutions, including 8K content and beyond, we often find that our monitors fall short in resolutions. Fortunately, the ViewFinity monitor features a 5K resolution which provides more space than 4K monitors without sacrificing details. It greatly enhances efficiency as it shows more areas. Honestly, it wouldn’t be easy going back to just 4K.
 
▲ Comparison between 4K and 5K on a working screen. Viewfinity S9 enables users to review 4K content in native resolution while simultaneously displaying neighboring work tabs
 
 
Q: What are your favorite features of ViewFinity S9?
 
I often just carry a monitor when filming outside on small scale productions, but the bright environment and light reflections can get in the way. So, it’s difficult to monitor in real time since it challenges me from checking details on site. More often than not, we would usually check minimally because of this.
 
The other day, I brought ViewFinity S9 to my filming location for monitoring, and its Matte Display reduced the light reflection and really improved my productivity. And, the screen itself was so bright that I could monitor the results than I expected. Thanks to the ViewFinity monitor, I could handle both filming and editing onsite.
 
▲ Kim says he enjoys taking Viewfinity S9 to outdoor production sites
 
 
Q: What sets the ViewFinity S9 apart from previous monitors?
 
I love the fact that ViewFinity supports Thunderbolt 4, directly connecting devices to the monitor like a hub.1 I would normally connect a hub to the laptop, and because there are often too many wires, we might accidentally trip over the cables.
 
Thunderbolt 4 enables ViewFinity S9 charge devices and plug various devices into the back of the monitor. We can connect important devices such as external drives, which was reassuring.
 
▲ Supporting various inputs, Viewfinity S9 allows for multi-tasking across a number of devices
 
▲ The Viewfinity S9 has Thunderbolt 4(90W), Mini DisplayPort and USB-C connectivity.
 
 
Q: How did ViewFinity S9 change your work environment?
 
In creating 3D content, CG renders often take a significant amount of time, making it challenging to do anything else at the same time. However, ViewFinity S9 offers the flexibility to engage in other activities, like watching streaming content,2 regardless of ongoing tasks on the PC.
 
I used to have different monitors for graphic works and watching streaming content. With ViewFinity S9, I can streamline and have one monitor that can be utilized for different purposes. Like me, for those who spend extended hours working on monitors, its versatility is a great advantage.
 
▲ Kim editing 3D graphics on a Viewfinity S9
 
 
Q: Are there any other features you enjoyed using?
 
Few 5K or higher-resolution monitors can pivot. ViewFinity, on the other hand, can be used both horizontally and vertically, which is very convenient. I recently create a vertical video and the ViewFinity S9’s pivot feature was really helpful. Now, I can see easily view and edit vertical and horizontal content by simply rotating the monitor.  These ergonomic features, including height-adjustable stand and tilt capabilities, really help maximize productivity.
 
▲ Many graphic designers including Seungmo Kim, CEO and VFX Supervisor of RABBIT WALKS, say the pivot feature is very useful for their work
 
 
Q: As an expert in picture quality demo videos, what are your thoughts on the monitor?
 
Having used the ViewFinity monitor, I can safely say I like everything about the monitor. From its brightness and resolution to its vibrant colors. It’s an exceptional choice for creative professionals. A versatile monitor with great specs. I highly recommend it.
 
▲ “Once you upgrade, it’s hard to step back down. Honestly, it wouldn’t be easy going back to just 4K,” says Seungmo Kim, CEO and VFX Supervisor of RABBIT WALKS
 
 
 
1 Only Mac computers with Apple silicon introduced after 2020 are supported.
2 App availability may vary by country and separate subscriptions may be required. Requires internet connection and TV tuner is not included. You will need a Samsung Account to access the full range of smart features available through your device, including network-based smart services, applications such as games and streaming services, smart home functionality and many more.
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Samsung Electronics unveiled a video detailing the inspiring journey behind the development of its groundbreaking MICRO LED technology, highlighting the meticulous quality and dedication behind the technology.
 
 ▲ “MICRO LED: A Journey to Redefine Limits” provides a glimpse into the development of the groundbreaking technology.
 
 
Samsung’s MICRO LED: The Pinnacle of Next-Generation Display Technology
For 18 consecutive years, Samsung has led the global TV market with its unwavering dedication to innovation. The latest feat, MICRO LED, stands as a testament to this legacy. Poised to define the next generation of display technology, MICRO LED is the culmination of Samsung’s state-of-the-art manufacturing excellence and decades of experience in the industry.
 
As the name suggests, these displays utilize LEDs that are a mere 100㎛ in size, even slimmer than a strand of human hair. In particular, the size of the LEDs for MICRO LED is smaller than 50㎛, which is only 10% of typical LEDs for B2B products.
 
Unlike traditional displays, MICRO LED is self-emissive, producing its own light and color without the need for backlights or color filters. The result is a brighter, sharper display that captures the intricacies of the real world with unmatched precision. Furthermore, the inorganic RGB of the self-emissive display ensures freedom from burn-ins and provides exceptional brightness and picture quality for nearly 100,000 hours.
 
▲ The video explains Samsung researchers’ meticulous approach to MICRO LED.
 
Of course, it wasn’t an overnight success. Samsung researchers spent more than half a decade venturing into unexplored terrains to pioneer this unique technology. Many industry skeptics doubted its viability, pointing to the complexity and precision it demanded. However, with a relentless pursuit of perfection and an unwavering dedication to craftsmanship, the team overcame the technical challenge, ultimately creating what many consider the apex of display technology.
 
 
Exceptional Viewing, Meticulous Making: The MICRO LED Process
Much like how a gemologist uses precise measures to identify the finest diamonds, Samsung engineers employ advanced technologies and stringent criteria to select only the highest-quality MICRO LEDs.
 
“These MICRO LEDs meet exacting standards for luminance, dispersion and rank, ensuring unmatched performance never before seen on traditional screens,” said KJ Lee at the MICRO LED Product Development Group. “The superior quality of LED materials, combined with their consistent sizes, allow us to arrange them in a densely packed manner and deliver a truly exceptional viewing experience.”
 
▲ Samsung engineers meticulously select top-quality MICRO LEDs, similar to selecting the finest diamonds, to provide an unmatched screen performance.
 
“During the development process, we’ve sifted through over 10 billion LED units to develop a cutting-edge surface mount technology, allowing us to intricately position 24 million MICRO LEDs, each slimmer than a human hair, on the panel,“ explained Jeongin Han at the Manufacturing Process R&D Group. “In addition, Samsung’s nanometer technology, borrowed from the company’s semiconductor expertise, successfully narrows the edge of the modules to create a seamless screen of any size.”
 
Each module, assembled with precision using ultra-fine process technology, undergoes extensive testing, ensuring that all 24 million pixels are flawless. This thorough process guarantees that customers will have a defect-free viewing experience for a decade.
 
▲ The extensive calibration of MICRO LEDs ensures lifelike colors and clarity.
 
Following the extensive testing phase, the MICRO LEDs proceed to the calibration phase. This is where the display’s picture quality is adjusted to achieve lifelike colors and clarity. “Each MICRO LED display undergoes over 40,000 calibration rounds, systematically classified from pixel level to module, bloc, and the final product,” said Tetsuya Shigeta, who is in charge of display module design at the Core Technology Group.
 
 
Experience the Future of Display in Your Living Room
As a result of the intricate process, MICRO LED offers an unparalleled visual experience never before seen on a consumer display. These self-emissive RGB LEDs provide pure light and color without any filters — immersing users fully, whether it be movies, sports or documentaries. This revolutionary technology ensures optimal efficiency and minimal light loss, producing images that blur the lines between screen and reality.
 
▲ MICRO LED presents the ultimate viewing experience with unmatched picture quality.
 
Recognizing the soaring demand for ultra-large and premium displays, Samsung is launching a range of MICRO LED displays this year. Spanning from 76 to 114 inches, these displays cater to customers seeking unmatched picture quality and cutting-edge technology.
 
For more information on Samsung’s MICRO LED, please visit www.samsung.com.
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Samsung Electronics, the world’s leading TV manufacturer for 17 consecutive years, today announced a partnership with Warner Bros. Pictures that will bring highly-anticipated movie trailers to Neo QLED 8K screens in more than 65,000 retail stores around the world.
 
“This partnership is an exciting step forward for 8K content, showcasing Neo QLED 8K’s capabilities and getting consumers excited about seeing films in cinematic quality,” said Cheolgi Kim, Executive Vice President of the Visual Display Business at Samsung Electronics. “Collaborating with Warner Bros. allows Samsung to show consumers how ultra-premium TV technology can take their favorite films to a whole new level.”
 
To better understand demand for 8K content, Samsung and Warner Bros. trialed their partnership by showcasing the “Creed III” trailer across more than 450 retail stores in the United States and Europe earlier this year. This garnered significant attention and enthusiasm from audiences worldwide, exemplifying the growing demand for 8K content. Since then, Samsung and Warner Bros. have worked together to expand the program. Now, shoppers globally will be able to see Samsung Neo QLED 8K in action with an appealing lineup of high-profile content, including trailers for upcoming films such as “Barbie,” “Blue Beetle,” “Dune: Part Two,” “Wonka” and “Aquaman and the Lost Kingdom.”
 
This collaboration with Warner Bros. Pictures, a global leader in the creation, production and distribution of entertainment, represents Samsung’s ongoing efforts to bring high quality entertainment to consumers, making Warner Bros. a perfect partner in bringing much-anticipated 8K trailers to consumers worldwide.
 
Samsung’s Neo QLED 8K screens continue to revolutionize the TV industry, with their impact reaching content production and retail markets around the globe. Powered by Neural Quantum Processor 8K and Quantum Matrix Technology, they bring immaculate picture quality with crisp details, accurate colors and hyper-realistic depth to offer consumers the best viewing experience available in the consumer TV market.
 
For more information on Samsung’s Neo QLED 8K TVs, please visit www.samsung.com. 
 
 
About Warner Bros. Motion Picture Group
Warner Bros. Motion Picture Group is comprised of Warner Bros. Pictures, New Line Cinema and Warner Bros. Pictures Animation. Warner Bros. partners with the world’s most inspiring storytellers to create extraordinary entertainment on every screen for the global audience. Warner Bros. Motion Picture Group has been at the forefront of the motion picture industry since its inception and continues to be a leading creative force, producing the broadest slate of films for worldwide theatrical release.
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Samsung Electronics recently launched its new television lineup for 2023, which boasts a range of technological advancements designed to deliver superior picture quality, sound performance and usability. Since March of this year, reviewers worldwide were given early access to Samsung’s newest Neo QLED 8K, Neo QLED 4K and OLED TVs, and it is evident that the 2023 lineup is already generating considerable buzz.
 
With upgraded premium features and innovations that enable unparalleled viewing experiences, Samsung 2023 TVs are already setting a new benchmark for high-end screens. Below are some key highlights of the early reviews.
 
▼ List of Featured Articles (In alphabetical order for each segment)
[Neo QLED 8K] Techaeris, Techradar
[Neo QLED 4K] Newsweek, T3, Trusted Reviews
[OLED] HD Guru, Home Cinema Choice, Sound & Vision
[Q Symphony] Trusted Reviews
 
 
Future-Proof Your Home Entertainment With Neo QLED 8K
▲ Samsung Neo QLED 8K
 
Samsung’s Neo QLED 8K is at the forefront of cutting-edge screen technology, setting industry standards year over year. With the latest in upscaling technology and advanced features, the quality of Neo QLED 8K has been highly regarded for years, and the 2023 lineup now joins the ranks with positive reviews.
 
At the center of Neo QLED 8K’s immaculate display is the Neural Quantum Processor 8K that manages numerous neural networks and algorithms. The SoC leverages artificial intelligence and machine learning technology to make sure every detail on the screen shines. Together with Quantum Matrix Technology Pro, it enables precise backlight control that illuminates every highlight while showing deep black levels.
 
Outlets such as Techaeris highlighted the Neo QLED 8K, saying, “The 75″ 8K Samsung QN900C Neo-QLED TV is a fantastic television,” and ranked the device as a ‘Top Pick 2023’ for the outlet. The outlet noted that, “if you want to future-proof your entertainment space, the Samsung QN900C is an excellent choice.” 
 

 
TechRadar also praised the Neo QLED 8K (QN900C) for its upscaling technology, noting that “Samsung’s top 8K TV has a gloriously detailed picture,” thanks to its Neural Quantum Processor. “There were many moments while viewing when I silently uttered ‘wow’, and that’s certainly not something I find myself doing with every TV I test,” the review noted. (TechRadar, 02/2023)
 

 
 
Bringing True-To-Life Colors and Striking Contrast With Neo QLED 4K
Drawing from the technological advancements of the Neo QLED 8K lineup, Samsung’s 2023 Neo QLED 4K TVs are already making headlines for producing stunning visuals in pristine 4K resolution.
 
Recognizing the QN95C for its screen technologies that provide quality viewing experiences for consumers no matter what they watch, Newsweek commended the TV, saying, “The Samsung 65QN95C is an incredibly bright, feature-packed 4K TV with everything that gamers and binge-watchers will love.” The review also stated that, “The Samsung QN95C is one of the best TVs you can buy, delivering near OLED black levels and great performance while gaming or streaming.”
 

 
T3 honored the QN95C with its ‘Platinum Award’ and giving the TV five out of five stars in its review. In comparing it to other screens, T3 noted, “The Samsung QN95C delivers outstanding image quality that rivals any OLED on the market.” (T3, 03/2023)
 
Trusted Reviews compared the QN95’s capabilities to other devices on the market as well, stating that, “There’s simply no other LCD TV out there that uses local dimming that limits backlight blooming as well as the QE65QN95C.” The publication also complimented the device’s Quantum Matrix Technology, noting, “Samsung has taken things a step further with their latest Mini LED TV, which boasts a massive increase in dimming zones — and the results are nothing short of spectacular.”
 
The Neo QLED 4K’s Neural Quantum Processor 4K and Quantum Matrix Technology come together for brilliant detail and sensational contrast, as Trusted Reviews said, “Together with Samsung’s already well-established prowess when it comes to local dimming and power management, this huge dimming zone increase has the potential to take picture quality to a whole new level.”
 

 
 
Game-Changing OLED Experience Powered by Neural Quantum Processor 4K
▲ Samsung OLED
 
Samsung’s mission is, in part, to meet the diverse demands of consumers by providing them with a wide variety of screens for their homes. Its latest TV lineup offers a range of premium screens, with something for every scenario and every consumer, including Samsung’s 2023 OLED TVs that offer dynamic picture quality with deep black levels and lively colors.
 
Samsung OLED features incredible peak brightness that does not sacrifice deep black levels or breathtaking contrast thanks in part to its advanced processing. HD Guru noted in its review that Samsung’s latest S95C enjoys, “a significant brightness boost while maintaining 100% color volume.” Home Cinema Choice also commended the S95C’s impressive color quality, giving the device a “Best Buy” distinction, and stating, “improvements in brightness and color punch have been achieved without seemingly any detriment to the deep black levels we’ve come to expect from OLED-based technologies.”
 
Samsung OLEDs also retain the core strengths of OLED technology while overcoming the inherent limitations of OLED’s brightness by leveraging its Neural Quantum Processor 4K. “The 77-inch S95C delivers a potent combination of quantum dot OLED vibrance, reference-level color accuracy, and hyperfast gaming,” as noted by Sound & Vision. The reviewer also recognized the Samsung dedication to innovation, noting of the S95C, “It’s been a long journey to arrive at a TV that fully expresses creative intent right out of the box, but this is it.”
 

 
 
Lifelike Soundstage Powered by Q-Symphony and Sound Remastering
▲ Speakers on the rear side of Samsung Neo QLED (QN900C)
 
A key component to providing cinematic at-home entertainment is rich and immersive sound that complements a lifelike picture, which Samsung delivers in full through its 2023 lineup.
 
Samsung 2023 TVs feature innovations such as Adaptive Sound+, which uses AI technology to remaster each sound object, ensuring all audio is clear and at just the right volume. It also continues to leverage Q-Symphony, applying AI to enhance the harmonic sound of combined TV speakers and soundbars.
 
Samsung’s 2023 TV lineup has received numerous recognitions for its immersive soundscape, with outlets such as Trusted Reviews commenting that, “The QE65QN95C also offers an AI-enhanced version of Samsung’s Q Symphony feature this year, too, enabling the speakers in the TV to combine with those in a Samsung soundbar more effectively to create a larger, more detailed soundstage.” The outlet rated the TV as ‘Highly Recommended,’ and gave it five out of five stars.
 
Samsung continues to revolutionize the industry, reinforcing its legacy as the global leader in the TV market for 17 years. To learn more about Samsung’s 2023 TV lineup, visit https://www.samsung.com.
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