Samsung Developer Conference: Day 1 Recap
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By Samsung Newsroom
Samsung Electronics today announced that it has become an official partner for Netflix’s upcoming immersive popup experience, “Squid Game: The Trials.” Powered by Samsung’s cutting-edge technology, the immersive pop culture experience brings one of the most engaging, interactive forms of gameplay with Samsung’s latest Smart TVs and Galaxy smartphones.
Fans of the Netflix mega-hit series “Squid Game” and “Squid Game: The Challenge” can now sign up for a one-of-a-kind experience that takes visitors through the iconic sets and lets them compete in games drawn from and inspired by the shows. The new “Squid Game: The Trials” is currently open to visitors to experience in Los Angeles and will run into the new year with plans to expand to various cities around the world.
“We are thrilled to partner with Netflix to offer industry-leading entertainment experiences,” said Cheolgi Kim, EVP & Head of Sales and Marketing of Visual Display Business at Samsung Electronics. “Through Neo QLED 8K’s stunning picture quality, fans and participants will be able to immerse themselves in the environment and create unforgettable memories.”
“Squid Game: The Trials” takes advantage of Samsung’s cutting-edge TVs and Galaxy mobile devices across the individual games to provide the ultimate immersive experience. Participants will navigate the experiential zones surrounded by Samsung’s flagship Neo QLED 8K, 4K and The Frame, which are placed to enhance the intensity and excitement of the games.
At the entrance, Samsung’s flagship Neo QLED 8K welcomes guests by showcasing the “Squid Game: The Challenge” trailer. Thanks to the Neural Quantum Processor 8K, the Neo QLED upscales content into breathtaking 8K resolution in real-time, allowing participants to immediately immerse themselves in the vivid and detailed world of the “Squid Game” universe.
Visitors also can enjoy Samsung’s latest mobile innovation through various experiences with the Galaxy Z Flip5 and Galaxy S23 Ultra. Samsung provides opportunities to experience the most up-to-date technology by incorporating their key features with the most memorable scenes from “Squid Game.”
“Samsung’s longstanding relationship with Netflix is based on a shared purpose, which is to fuel passions and help people discover new worlds,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “It is through our open and collaborative relationship that we are able to open portals into new and immersive experiences.”
While playing “Squid Game”’s most iconic Red Light, Green Light the Galaxy S23 Ultra will capture key moments of gameplay with Hyperlapse video and high-quality pictures.
With the precision it brings, the S Pen serves as a crucial component in the Digital Dalgona Challenge by helping players throw themselves into the mind-gripping and pressure-sensitive task of cutting delicate shapes out of the Korean candy. Visitors can enjoy the game on the Galaxy S23 Ultra’s immersive ultra-wide screen and challenge themselves with five levels of difficulty. Players can also check where they rank against competitors on the leaderboard. Furthermore, the S Pen can also be used to capture in-game photos for sharing after completion.
Photos from both games can be shared instantly via Quick Share1 or downloaded through email. There will also be a FlexCam Selfie Kiosk, where the Galaxy Z Flip5’s FlexCam enables visitors to take hands-free photos from different angles and download them to be framed.
Following the games, participants can retreat to the VIP room, where they can observe ongoing challenges on The Frame’s expansive 85-inch screen. The Lifestyle TV — with its latest Matte Display technology — offers a premium viewing experience that replicates the commanding ambiance of the Front Man’s quarters in the series.
Availability
Fans of the Netflix “Squid Game” universe can find more information and buy tickets to the Los Angeles “Squid Game: The Trials” at https://www.netflix.com/tudum/squid-game-the-trials or on Ticketmaster.com. Tickets are now available and running for a limited time through the new year.
1 Quick Share is available on Galaxy Smartphones, Galaxy Tabs, and Galaxy Books, on Android 10 and One UI2.1 and above. Available devices and features may subject to change. Requires BLE (Bluetooth Low Energy) and Wi-Fi Direct connection to enable Quick Share.
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By Samsung Newsroom
Samsung Electronics today announced the latest development in its ongoing partnership with streaming giant, Netflix, to herald the release of the second season of its hit-show, Emily in Paris, produced by MTV Entertainment Studios. The Emmy-nominated show, renowned for its 21st century celebration of iconic Parisian style, has collaborated with Samsung to showcase world-class premium technology to fans of the series.
In the first season, the beautiful setting and quintessentially Parisian characters gave viewers an insight into French style and culture and are some of the driving forces behind the show’s success. This sense of escapism was created and elevated by the global cast, including the iconic character of Sylvie Grateau. Played by Samsung ambassador Philippine Leroy-Beaulieu, Sylvie acts as lead protagonist Emily’s boss, and the CMO of luxury marketing agency Savoir. Sylvie’s character embodies true stylish authority; great at her job, powerful, commanding and effortlessly chic, she became one of the most widely recognized and loved characters from the show’s debut season. In season two, to make sure she keeps on top of her personal and professional life, Sylvie has chosen the stylish and snappy Samsung Galaxy Z Flip 5G to keep Emily and the rest of the agency on their toes.
But Sylvie is not the only one to benefit from the style and glamour of the Galaxy Z Flip 5G. To launch the second season, Samsung and Netflix will bring iconic style and innovative technology to fans of Emily in Paris through an integrated campaign; featuring offline ads, social and influencer content, and a TikTok filter that provides a new way for fans to enjoy the show, through the lens of the iconic Galaxy Z Flip 5G. The filter will allow fans to “flip the script” and become the lead character in their own Emily in Paris animated poster. The stunning Galaxy Z Flip 5G will unfold in front of the user, putting them front and center before the iconic Eiffel Tower. TikTok users* can try out the Flip the Script TikTok Effect on the platform as of 28th of December.
Benjamin Braun, Samsung CMO for Europe, said, “At Samsung, we are always at the forefront of creativity and innovation. We are excited to partner with Netflix for the second season of one of their biggest shows, Emily in Paris, and to see Sylvie wielding the iconic Galaxy Z Flip 5G fits the personality of the device perfectly. We’re looking forward to developing this partnership further and deeper in the future.”
Samsung’s latest line of premium products are set to push the boundaries of innovation for fans of Emily in Paris, showcasing the brands’ ability for combining style with flagship innovation and craftmanship. Some of the Samsung products include:
The Galaxy Z Flip 5G: A premium and innovative foldable phone developed for trend-setters and multi-taskers who want to easily flip between capturing the perfect selfie and sending out a series of emails, or catch-up on the latest episode on the go.
The Galaxy Watch3: A fashionable and functional wearable that enables you to track all your wellness metrics with a flip of your wrist, turning your daily walk into a dazzling catwalk. The Serif: A one-of-a-kind television that blends iconic design and startling picture to transform every show or film into the ultimate viewing experience, as if you’re walking through the Musée D’Orsay yourself.
The Sero: The revolutionary Sero TV is a world-first design, enabling you to seamlessly flip between horizontal and vertical content so you can watch Netflix and mobile social content with ease.
The Bespoke Cube: A compact and multi-functional refrigerator solution that can easily be placed anywhere in the home, keeping everything from wine to cosmetics fresh for longer. The Bespoke Fridge Freezer: The iconic modular refrigerator solution that allows you to welcome personalization and innovative technology into your home.
Emily in Paris season 2 will be available to watch on Netflix on the 22nd of December.
* TikTok filter will be available in the UK, Germany, France Italy and Spain from Dec 28th ’21 to 26 Feb ’22.
About Netflix, Inc.
Netflix is the world’s leading streaming entertainment service with over 209 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
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By Samsung Newsroom
Samsung Electronics has announced that it recently became an official partner of Green Pea, an eco-friendly shopping mall located in Italy. As an official partner, Samsung, which has been recognized for its continuous efforts to promote a sustainable future, has provided TVs and digital signage for use throughout the shopping mall.
Samsung also installed an exhibition hall at Green Pea dedicated specifically to eco-packaging – a new kind of product packaging that facilitates the upcycling of the boxes that come with the company’s lifestyle TV models. Samsung is expanding its award-winning eco-packaging designs to include all of its 2021 Lifestyle TVs, as well as most of the 2021 Neo QLED line.
Green Pea is a unique shopping mall that was built with a focus on sustainable concepts such as resource circulation and recycling. Its first location, which opened its doors in Turin last December, has garnered significant attention for its eco-friendly architecture, which features heavy use of solar panels and trees.
With the goal of reducing environmental pollution and providing consumers with sustainable products and services, Green Pea’s stores not only sell eco-friendly products, but also utilize eco-friendly products and supplies for their infrastructure.
Samsung has embarked on a sustainability journey that puts the environment at the forefront of all business operations. The company’s efforts have birthed several long-term sustainability programs that include everything from sustainable packaging design to solar cell-powered remote controls and the reduction of carbon footprints through the use of recycled materials.
For more information on Samsung’s 2021 TV lines, please visit https://www.samsung.com.
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By Samsung Newsroom
For the past 2 years, I have attended Adobe MAX in Los Angeles, the world’s largest creativity conference. As a graphic designer, attending Adobe MAX in person has been a career highlight. Hanging out and having long conversations with the likes of famed graphic designer Aaron Draplin, world-renowned artist Mr. Doodle, and Hollywood blockbuster visual artist Andrew Kramer are experiences I will never forget.
Attending diverse sessions on the latest Adobe software tools, learning social media and marketing tips from the pros, and getting my hands dirty with the many workshops, taught me more in three days than I would have ever imagined. More importantly, it was the connections I made, all of the amazing people that would come by the Samsung booth. Those interactions were my opportunity to share my knowledge and grow my network.
Pandemic 2020
When I first learned that due to the pandemic Adobe would turn MAX into a virtual conference, I was apprehensive. How would they capture the magic that is Adobe MAX? Easy. Get the top names in the entertainment and creativity worlds, produce over 350 virtual sessions, labs and workshops, and don’t charge anyone! The world’s largest creativity conference was going to be free and available to all around the world.
For three days in October, I watched, learned and listen, taking in as much insight and intelligence as I could. The best part? You can too! Adobe MAX is still free and available on-demand anytime, anywhere, for anyone. Head on over to www.adobe.com/max and immerse yourself in the world’s largest creativity conference.
Designer Highlights from Adobe MAX 2020
As a designer, there were so many sessions to choose from; software, marketing, social media, and more. Below is my list of key sessions not to be missed:
What I’ve Learned Since March 15: Changes, Lessons, and Enlightenments
Aaron Draplin
Session: OD6300
Aaron Draplin is not only an inspirational designer, he is an inspirational speaker. I would highly suggest that you start your Adobe Max experience listening to how life changed for Aaron due to the pandemic, the adjustments he made, and the lessons he learned.
Session Description: Everything changed for all of us on March 15. Here’s one humble account from Draplin Design Co.’s Aaron Draplin about how he tried to keep up with the times, and what he learned from his 5,000-square-foot universe. Projects from the work front, but also, simply around the house. Most importantly, Aaron will relate how he connected to the world through his actions, contributions, and willingness to help, all from his locked-down, backyard world. Some stuff went big. Some stuff fell flat. He’ll talk about the ups and downs of the last “surreal” six months and how he says it changed him in exciting ways.
What's New in Photoshop? Features, Time-Saving Tools, and More
Stephen Nielson
Session: S6120
Photoshop is such an important software tool for all designers and it is hard to stay up-to-date with the latest features. All too often I update the software, but then don’t take the time to figure out what is new. I enjoyed this session, not only for insight into new tools for making patterns and shapes, but also applying presets to help with productivity.
Session Description: Join Director of Photoshop Product Management Stephen Nielson to hear an overview of all the new Photoshop features and how they can help you do even more with this amazing app. He’ll explore new features and performance enhancements that make Photoshop even more powerful, while also highlighting easier ways to accomplish common tasks. Whether you use Photoshop all the time or once in a while, you’ll leave with new ideas to spark your creativity as well as to put to use immediately.
You’ll be inspired as Stephen shares the latest and greatest in Photoshop:
Brand new features and ones you may have missed Timesaving tools Ideas for improving your Photoshop productivity A Type Safari Through East London
Sarah Hyndman
Session: S6117
I often tell people that the class I learned the most from in college was typography. What are typefaces? Why do some fonts just work and others fail to bring value to your design project? I enjoyed this session with Sarah Hyndman as she took us on a tour of a London neighborhood to explain how typography impacts the way you feel.
Session Description: Do you judge a shop by its sign or a pub by its lettering? You can tell a lot about a neighborhood through its typography. Join Type Tasting founder Sarah Hyndman as she reveals how letterforms create a unique typographic DNA that tells the story of an area. From hidden Victorian lettering to how letterforms change with shifting cultural attitudes, Sarah will share highlights from her past walking tours. Find out how the signs over the doors of businesses tell significant stories about design history over the last 150 years.
In this fun and exciting session, you’ll discover:
What you can learn about design history by looking at the different signs in a city How typography is vibrant, exciting, and all around us — not preserved in an academic book That the signs over shops and bars can show how cultural attitudes have changed and what trends are popular today Mobile Shooting 101: Shooting Awesome Videos with Your Phone
Luisa Winters
Session: S6600
Videos play such an important part when marketing your apps. Posting videos on social media, creating promos for YouTube, these are all critical to the success of your apps. I often tell developers that creating an amazing app is only half of the challenge. You need to be able to market your app for people to discover, and video is a great way. In this session, I learned tons of great tips for filming, and I can do it all on my Samsung phone with the Adobe Premiere Rush app!
Session Description: We all have a smartphone or tablet that shoots video. Why not use it to start shooting videos like a pro? Join veteran content creator Luisa Winters to learn how to shoot videos using Adobe Premiere Rush on your smartphone or tablet. Luisa will cover the basics of shooting video — lighting, sound, framing, and more — so you have everything you need once you start to edit. You’ll discover how to shoot original content using the tools that you already have: Premiere Rush and your phone or tablet.
In this session, you’ll learn how to:
Plan your shoot the easy way Use artificial and natural lighting Frame and balance your shots Capture sound Make It About YOU!
These are just a few of the session highlights I experienced during Adobe MAX 2020. With so much more to discover, be sure to explore Adobe MAX 2020 for yourself. Take that newfound knowledge and apply that expertise to the great things you create for Samsung.
As you learn and improve your own designs, we're here to help. Join us in the Samsung Developer Forums or reach out to us on Twitter, Instagram, or Facebook. Stay informed with the latest technologies and events by signing up for the Samsung Developers monthly newsletter.
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