By
Samsung Newsroom
Samsung Electronics, the Official Art TV of Art Basel, delivered an immersive experience at Art Basel Hong Kong, the premier global art fair, from March 28-30. Attendees who visited Samsung’s ArtCube lounge discovered a new appreciation for artworks displayed on Samsung’s premium 2025 Smart TV lineup, including The Frame, MICRO LED and Neo QLED 8K.
▲ Artist Marc Dennis is standing inside the Samsung ArtCube, surrounded by his artworks.
“Samsung continues to make digital art accessible to more people through our premium display lineup,” said Hun Lee, Executive Vice President of Samsung Electronics’ Visual Display Business. “As the leader in Art TVs and Official Visual Display partner of Art Basel, the world’s most prestigious art fair, we remain committed to bringing the Art Basel experience to a wider audience with the Samsung Art Store.”
▲ Visitors at the Samsung ArtCube enjoyed various artworks on MICRO LED.
This year, Art Basel Hong Kong highlighted 240 galleries from 42 countries, with more than half of the artworks coming from Asia and the Asia-Pacific, showcasing the region’s dynamic cultural landscape.
At the fair, Samsung hosted a dedicated ArtCube lounge under the concept, ‘Borderless: Dive into the Art,’ featuring specially curated art collections available in stunning 4K quality on the Samsung Art Store. Additionally, visitors were able to experience artworks by five contemporary artists, including Kunyong Lee, Aerosyn-lex Mestrovic, Saya Woolfalk, Marc Dennis and Jules de Balincount.
▲ Artist Jules de Balincourt is standing inside the Samsung ArtCube, surrounded by his artworks displayed on Samsung Art TVs.
The ArtCube lounge featured five premium Samsung TVs, including The Frame, MICRO LED and Neo QLED 8K, delivering a breathtaking digital art experience. Upon stepping into the ArtCube lounge, visitors were welcomed by a display of artworks unfolding across the screens, creating an endlessly expanding and immersive artistic environment that unlocked a new appreciation of digital art.
▲ (From left) Hayley Romer, CGO at Art Basel converses with Daria Greene, Head of Content and Curation at Samsung.
In addition to its dynamic lounge experience, Daria Greene, Head of Content and Curation at Samsung, hosted a series of panel discussions featuring influential voices from the contemporary art world. These sessions included:
Bridging Worlds: How Technology is Transforming Art Appreciation & Accessibility
This conversation with Hayley Romer, Chief Growth Officer at Art Basel, delved into how digital innovation redefined the way art was created, displayed and appreciated—making it more immersive and accessible to global audiences than ever before. Romer mentioned, “In partnership with Samsung, we are updating our artworks in the Samsung Art Store every quarter. It is a lot of fun to find and explore the lovely pieces chosen by Art Basel, as well as those from museums.”
Blending Old & New: A Fireside Chat with Marc Dennis
Renowned hyper-realistic painter Marc Dennis joined the discussion about his artistic practice of skillfully blending Old Master techniques with modern themes to craft art that was both timeless and provocative. “Unlike in traditional museums, Samsung Art TVs allow people to spend as much time as they want with artworks, which is important to me because my works are very detailed,” Dennis explained.
▲ Hyper-realistic artist Marc Dennis describes how the Samsung Neo QLED 8K showcases this artwork with meticulous distinction.
Samsung recently launched a new Art Store collection featuring 23 curated artworks from Art Basel Hong Kong’s renowned galleries, made available on March 17, 2025. Global subscribers to the Art Store can now enjoy more than 3,000 pieces from world-leading museums and galleries, available on Samsung TVs including The Frame, MICRO LED, Neo QLED and QLED TVs.
▲ Samsung ArtCube displayed artworks created by artist Aerosyn-lex Mestrovic.
For more information, visit www.samsung.com.
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By Samsung Newsroom
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