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    • By Samsung Newsroom
      Samsung Electronics today announced that it has retained its position as the world’s leading gaming monitor brand for the sixth consecutive year, according to the latest data from the International Data Corporation (IDC).
       
      Based on total revenue, Samsung captured a leading 21.0% share of the global gaming monitor market in 2024,1 reaffirming its dominance in a fast-evolving, performance-driven industry. Samsung also ranked first in the global OLED monitor segment for the second year in a row, reaching a 34.6% market share just two years after launching its first OLED model.2
       

       
      “Samsung’s momentum in the gaming display market reflects our relentless pursuit of innovation and deep understanding of what today’s gamers need,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “From immersive 3D experiences to industry-leading OLED performance, we’re shaping the future of gaming.”
       
      Samsung’s continued growth is fueled by its powerful Odyssey gaming monitor lineup, which sets the standard for immersive and high-performance gaming through a variety of models:
       
      Odyssey 3D (G90XF model): A revolutionary 27” monitor that delivers immersive glasses-free 3D gaming, powered by eye-tracking and proprietary lenticular lens technology. With seamless 2D-to-3D video conversion via Reality Hub, a 165Hz refresh rate and an ultra-fast 1ms GTG response time, the monitor redefines interactivity and realism. Odyssey OLED G8 (G81SF model): A cutting-edge 27” or 32” 4K 240Hz OLED gaming monitor that delivers exceptional color accuracy and ultra-fast performance through advanced QD-OLED technology. It features the industry’s highest pixel density in its class, a 0.03ms GTG response time and Samsung OLED Safeguard+ to protect against burn-in. Odyssey OLED G6 (G60SF model): A 27” QHD QD-OLED monitor with an ultra-fast 500Hz refresh rate and a 0.03ms GTG response time — planned for launch in the second half of 2025. The Odyssey G6 extends Samsung’s leadership into the competitive gaming segment, bringing elite-level speed and responsiveness.  
      At the core of this next-generation lineup is Samsung’s proprietary Quantum Dot OLED technology, which enhances color accuracy, contrast and brightness across all viewing angles — making it the preferred choice for gamers seeking both stunning picture quality and elite performance. The performance of all three monitors is further enhanced by being NVIDIA G-SYNC Compatible and having support for AMD FreeSync Premium Pro,3 which reduce stuttering, choppiness and lag for the ultimate OLED gaming experience.
       

       

       
      The Odyssey 3D and the Odyssey OLED G8 are available globally, and the Odyssey OLED G6 will be available globally in the second half of 2025.
       
      For more information about Samsung’s gaming monitor lineup, please visit www.samsung.com/.
       
       
      1 IDC Worldwide Gaming Tracker Q4 2024, Gaming monitor classification is based on IDC criteria: monitors with refresh rates over 144Hz (since Q2 2023) or over 100Hz (prior to Q2 2023). Rankings are based on value amount.
      2 IDC Worldwide PC Monitor Tracker, Q4 2024 (Based on value amount, OLED Total).
      3 NVIDIA G-Sync Compatible and AMD FreeSync Premium Pro support are currently available on the Odyssey 3D and the Odyssey OLED G8, and are planned for the Odyssey OLED G6 on its launch.
      View the full article
    • By Samsung Newsroom
      “Samsung’s QLED technology played a crucial role in bringing quantum dots to the level of recognition needed for the Nobel Prize in Chemistry.”
      — Taeghwan Hyeon, Seoul National University
       
      Quantum dots have been at the forefront of display innovation over the past decade, delivering some of the most accurate color reproduction among existing materials. In 2015, Samsung Electronics paved the way for the commercialization of quantum dots with the launch of SUHD TVs — a breakthrough that moved beyond the use of cadmium (Cd), a heavy metal traditionally utilized in quantum dot synthesis, by introducing the world’s first no-cadmium quantum dot technology.
       
      The academic world took notice. The successful commercialization of cadmium-free quantum dot TVs not only set a new direction for research and development but also played a pivotal role in the awarding of the 2023 Nobel Prize in Chemistry for the discovery and synthesis of quantum dots.
       
      Following Part 1, Samsung Newsroom uncovers how Samsung has contributed to academia through groundbreaking advances in material innovation.
       
      ▲ (From left) Taeghwan Hyeon, Doh Chang Lee and Sanghyun Sohn
       
       
      Why Cadmium Was the Starting Point for Quantum Dot Research
       
      “I was truly impressed that Samsung succeeded in commercializing a no-cadmium quantum dot display product.”
       — Taeghwan Hyeon, Seoul National University
       
      Quantum dots began attracting scientific interest in the 1980s when Aleksey Yekimov, former Chief Scientist at Nanocrystals Technology Inc., and Louis E. Brus, a professor emeritus in the Department of Chemistry at Columbia University, each published their researches on the quantum confinement effect and the size-dependent optical properties of quantum dots.
       
      Momentum accelerated in 1993 when Moungi Bawendi, a professor in the Department of Chemistry at the Massachusetts Institute of Technology (MIT), developed a reliable method for synthesizing quantum dots. In 2001, Taeghwan Hyeon, a distinguished professor in the Department of Chemical and Biological Engineering at Seoul National University (SNU), invented the “heat-up process” — a technique for producing uniform nanoparticles without the need for size-selective separation. In 2004, Hyeon published a scalable production method in the academic journal Nature Materials — a discovery widely regarded as a potential game changer in the industry.
       
      ▲ Taeghwan Hyeon
       
      However, these efforts did not immediately lead to commercialization. At the time, quantum dots relied heavily on cadmium(Cd) as a core material — a substance known to be harmful to humans and designated as a restricted material under the European Union’s Restriction of Hazardous Substances (RoHS) Directive.
       
      “Currently, the only materials capable of reliably producing quantum dots are cadmium selenide (CdSe) and indium phosphide (InP),” explained Hyeon. “Cadmium selenide, the conventional quantum dot material, is a compound of group II and group VI elements, while indium phosphide is formed from group III and group V elements. Synthesizing quantum dots from group II and VI elements is relatively straightforward, but combining group III and V elements is chemically much more complex.”
       
      ▲ A comparison of cadmium-based quantum dots with ionic bonds and indium-based quantum dots with covalent bonds
       
      Cadmium, an element with two valence electrons, forms strong ionic bonds1 with elements like selenium (Se), sulfur (S) and tellurium (Te) — each of which has six valence electrons. These combinations result in stable semiconductors, known as II–VI semiconductors, materials that have long been favored in research for their ability to produce high-quality nanocrystals even at relatively low temperatures. As a result, the use of cadmium in quantum dot synthesis was considered an academic standard for many years.
       
      In contrast, indium (In) — an alternative to cadmium with three valence electrons — forms covalent bonds2 with elements such as phosphorus (P), which has five valence electrons. Covalent bonds are generally less stable than ionic bonds and have a directional nature, increasing the likelihood of defects during nanocrystal synthesis. These characteristics have made indium a challenging material to work with in both research and mass production.
       
      “It is difficult to achieve high crystallinity in quantum dots made from indium phosphide,” Lee noted. “A complex and demanding synthesis process is required to meet the quality standards necessary for commercialization.”
       
       
      No Compromise – From Breakthrough to Mass Production
       
      “There is simply no room for compromise when it comes to consumer safety.”
      — Sanghyun Sohn, Samsung Electronics
       
      Samsung, however, took a different approach.
       
      “We had been researching and developing quantum dot technology since 2001,” said Sanghyun Sohn, Head of Advanced Display Lab, Visual Display (VD) Business at Samsung Electronics. “But early on, we determined that cadmium — which is harmful to the human body — was not suitable for commercialization. While regulations in some countries technically allow up to 100 parts per million (ppm) of cadmium in electronic products, Samsung adopted a zero-cadmium policy from the start. No cadmium, no compromise — that was our strategy. There is simply no room for compromise when it comes to consumer safety.”
       
      ▲ Sanghyun Sohn
       
      Samsung’s long-standing commitment to its principle of “No Compromise on Safety” came to the forefront in 2014 when the company successfully developed the world’s first no-cadmium quantum dot material. To ensure both durability and image quality, Samsung introduced a triple-layer protective coating technology that shields indium phosphide nanoparticles from external factors such as oxygen and light. The following year, Samsung launched the world’s first commercial SUHD TV with no-cadmium quantum dots — a paradigm shift in the display industry and the culmination of research efforts that began in the early 2000s.
       
      “Indium phosphide-based quantum dots are inherently unstable and more difficult to synthesize compared to their cadmium-based counterparts, initially achieving only about 80% of the performance of cadmium-based quantum dots,” said Sohn. “However, through an intensive development process at the Samsung Advanced Institute of Technology (SAIT), we successfully raised performance to 100% and ensured reliability for more than 10 years.”
       
      ▲ The three components of quantum dots
       
      Quantum dots found in Samsung QLEDs are composed of three key components — a core, where light is emitted; a shell, which protects the core and stabilizes its structure; and a ligand, a polymer coating that enhances oxidation stability outside the shell. The essence of quantum dot technology lies in the seamless integration of these three elements, an advanced industrial process that spans from material acquisition and synthesis to mass production and the filing of numerous patents.
       
      “None of the three components — core, shell or ligand can be overlooked,” added Lee. “Samsung’s technology for indium phosphide synthesis is outstanding.”
       
      “Developing a technology in the lab is a challenge in itself, but commercialization requires an entirely different level of effort to ensure product stability and consistent color quality,” said Hyeon. “I was truly impressed that Samsung succeeded in commercializing a no-cadmium quantum dot display product.”
       
       
      Setting the Quantum Dot Standard
       
      “Research trends in the academic community shifted noticeably before and after the release of Samsung’s quantum dot TVs.”
      — Doh Chang Lee, Korea Advanced Institute of Science and Technology
       
       
      The optical properties of quantum dots are being applied to a wide range of fields, including solar cells, medicine and quantum computing. However, the quantum dot display remains the most actively researched and widely commercialized application to date — with Samsung emerging as a pioneer.
       
      Building on years of foundational research and the introduction of its SUHD TVs, Samsung launched its QLED TVs in 2017 and set a new standard for premium displays. In 2022, the company pushed innovation further with the debut of QD-OLED TVs — the world’s first display to combine quantum dots with an OLED structure.
       
      ▲ A comparison of LCD, QLED and QD-OLED structures
       
      QD-OLED is a next-generation display technology that integrates quantum dots into the self-emissive structure of OLED. This approach enables faster response times, deeper blacks and higher contrast ratios. Samsung’s QD-OLED was awarded Display of the Year in 2023 by the Society for Information Display (SID), the world’s largest organization dedicated to display technologies.
       
      “Samsung has not only led the market with its indium phosphide-based quantum dot TVs but also remains the only company to have successfully integrated and commercialized quantum dots in OLEDs,” said Sohn. “By leveraging our leadership in quantum dot technology, we will continue to lead the future of display innovation.”
       
      ▲ Doh Chang Lee
       
      “Research trends in the academic community shifted noticeably before and after the release of Samsung’s quantum dot TVs,” said Doh Chang Lee, a professor in the Department of Chemical and Biomolecular Engineering at the Korea Advanced Institute of Science and Technology (KAIST). “Since its launch, discussions have increasingly focused on practical applications rather than the materials themselves, reflecting the potential for real-world implementation through display technologies.”
       
      “There have been many attempts to apply quantum dots in various fields including photocatalysis,” he added. “But these efforts remain in the early stages compared to their use in displays.”
       
      Hyeon also noted that the successful commercialization of Samsung’s quantum dot TVs helped pave the way for Bawendi, Brus and Yekimov to receive the 2023 Nobel Prize in Chemistry.
       
      “One of the most important criteria for the Nobel Prize is the extent to which a technology has contributed to humanity through commercialization,” he said. “Samsung’s QLED represents one of the most significant achievements in nanotechnology. Without its commercialization, it would have been difficult for quantum dots to earn Nobel recognition.”
       

      Samsung’s Vision for Tomorrow’s Displays
      Since the launch of its QLED TVs, Samsung has accelerated the growth of quantum dot technology in both industry and academia. When asked about the future of quantum dot displays, the experts shared their insights on what lies ahead.
       
      “As a next-generation technology, we are currently exploring self-emissive quantum dots,” said Sohn. “Until now, quantum dots have relied on external light source to express red and green. Going forward, we aim to develop quantum dots that emit light independently through electroluminescence — producing all three primary colors by injecting electrical energy. We are also working on the development of blue quantum dots.”
       
      “As electroluminescent materials make it possible to reduce the size of device components, we’ll be able to achieve the high resolution, efficiency and brightness required for virtual and augmented reality applications,” said Lee, predicting a major transformation in the future of displays.
       
      “A good display is one the viewer doesn’t even recognize as a display,” said Sohn. “The ultimate goal is to deliver an experience that feels indistinguishable from reality. As a leader in quantum dot display innovation, we will proudly continue to move forward.”
       
      With its continued leadership and bold technological vision, Samsung is shaping the future of displays and rewriting what’s possible with quantum dots.
       
        
       
      1 An ionic bond is a chemical bond formed when electrons are transferred between atoms, creating ions that are held together by electrical attraction.
      2 A covalent bond is a chemical bond in which two atoms share electrons.
      View the full article
    • By Samsung Newsroom
      Samsung Electronics, the global leader in TV innovation for 19 consecutive years, today announced that it has maintained its position as the world’s top soundbar brand for the 11th year in a row. According to market research firm FutureSource Consulting, Samsung captured a global market share of 20.1% in revenue and 18.4% in sales volume in 2024, further strengthening its leadership in the premium audio industry since 2014.
       
      Samsung’s continuous success in the market is driven by the immersive sound experience delivered by its soundbars and their seamless integration with Samsung TVs. The flagship HW-Q990D, launched in 2024, has been particularly well received, offering Q-Symphony technology that enhances synergy between the soundbar and Samsung TVs, as well as AI-powered audio optimization features for a one-of-a-kind home entertainment experience.
       

       
      This commitment to innovation has earned Samsung widespread recognition from industry experts and global tech media. Newsweek recognized the HW-Q990D with its prestigious Editors Choice award, praising it as “the best Dolby Atmos soundbar you can buy in 2024.” Additionally, the HW-S800D, Samsung’s sleek lifestyle soundbar, was named Editor’s Choice by Techlicious, which described it as “the perfect choice for anyone looking to upgrade their TV’s sound without sacrificing style or space.”
       
      Building on this momentum, Samsung continues to push the boundaries of home audio technology. The company’s 2025 soundbar lineup introduces AI-enhanced surround sound, improved connectivity and refined audio processing, reaffirming its dedication to delivering superior audio experiences to consumers worldwide.
       
      “We’re proud to be recognized as the global leader in soundbars for 11 consecutive years and believe this honor is a testament to our commitment to delivering premium audio experiences,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to push innovation forward, enhancing both sound quality and usability to create an even more seamless and immersive home entertainment experience.”
       

       

      View the full article
    • By Samsung Newsroom
      Samsung Electronics today announced that it has secured its position as the global leader in the TV market for the 19th consecutive year.
       
      According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006. This continued success is driven by the company’s commitment to premium and ultra-large screen innovation, as well as the introduction of cutting-edge, AI-powered TVs.
       
      “Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives.”
       
      ▲ Samsung Electronics secured its position as the global leader in the TV market for the 19th consecutive year (Source: Omdia , Feb-2024. Results are not an endorsement of Samsung)
       
       
      Dominance in the Premium and Ultra-Large TV Segments
      Samsung solidified its leadership in the high-end TV market, particularly in the premium ($2,500+) and ultra-large (75-inch and above) segments:
       
      Premium ($2,500+) TVs – Samsung captured a 49.6% market share, accounting for nearly half of the global premium TV market. 75-inch and above – Samsung led the ultra-large category with a 28.7% market share.  
       
      QLED and OLED TV Success
      Samsung also maintained its leadership in the QLED and OLED segments, reinforcing its dominance in the premium TV industry:
       
      QLED TVs – With 8.34 million units sold, Samsung commanded a 46.8% market share, further strengthening its leadership in this category. The global QLED market also saw significant growth, surpassing 10% of total TV sales for the first time. OLED TVs – Samsung’s OLED sales reached 1.44 million units in 2024, securing a 27.3% market share. This marks a year-over-year (YoY) increase of 42% and 4.6% in unit sales and market share, respectively, reflecting strong consumer demand for Samsung’s OLED innovations.  
       
      Transforming Home Entertainment With AI and Art
      At CES 2025, Samsung unveiled Vision AI, a breakthrough in AI-powered screens that extends beyond traditional entertainment. By analyzing user preferences, intent and habits, Vision AI delivers a seamlessly personalized viewing experience that shapes the future of smart home displays.
       
      Samsung is also expanding its Samsung Art Store — originally available exclusively on The Frame — to Neo QLED and QLED models this year, providing more consumers with access to a personalized digital art experience.
      View the full article
    • By Samsung Newsroom
      Samsung Electronics today announced that The Premiere 8K, the company’s flagship premium projector, has received the industry’s first 8K Association (8KA) certification for 8K projectors. This recognition underscores Samsung’s leadership in projection technology while setting a new benchmark for the industry.
       
      “The Premiere 8K receiving the industry’s first 8KA certification is a major milestone as it officially demonstrates the new potential of projector technology.” said Taeyoung Son, Executive Vice President of Visual Display Business at Samsung Electronics. “We are committed to expanding the 8K ecosystem by continuously and extensively integrating new technologies.”
       
       
      Raising the Bar for 8K Projection Standards

       
      The 8KA is a global consortium of leading technology companies dedicated to advancing the adoption and standardization of 8K technology. On Dec 10, the organization introduced its New Projector certification program for 8K projectors, a significant step in the development of the 8K ecosystem.
       
      The 8KA certification evaluates a comprehensive set of standards critical to delivering an immersive viewing experience. These include resolution (7680 x 4320), brightness, contrast and color gamut to ensure vivid detail in both highlights and shadows. The criteria also encompass high dynamic range (HDR) for enhanced visual depth, 8K upscaling to refine lower-resolution content and immersive audio capabilities that support the latest formats for synchronized, high-quality sound that matches 8K’s stunning picture quality.
       
      Samsung’s The Premiere 8K excelled across all these categories, becoming the first in the industry to receive the certification.
       
       
      Bringing Unmatched Immersion to the Home Cinema

       
      Unveiled at CES 2024, The Premiere 8K transforms home entertainment with groundbreaking features and cutting-edge technology. It is the first projector to offer 8K wireless connectivity, enabling seamless streaming without complex setups. Using ultra-short throw (UST) technology with advanced aspherical mirrors, it delivers stunning, high-resolution visuals from a short distance, eliminating the need for ceiling mounts or additional installations.
       
      The Premiere 8K is designed to deliver a truly immersive experience. With 4,500 ISO Lumens of brightness, it produces vibrant, lifelike visuals — even in well-lit spaces — while its Sound-on-Screen technology integrates the top speaker module and software algorithms for an immersive sound experience.
       
      With this 8KA certification, Samsung has reaffirmed its leadership in display innovation and further solidified its reputation as a pioneer in ultra-premium technology.
      View the full article




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