The Nobel-Winning Material at the Heart of Samsung QLEDs [Interview on Real Quantum Dots Part 1.]
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By Samsung Newsroom
April 2025 New & Updated Features of Samsung Health Accessory SDK
Introducing the newly updated Samsung Health Accessory SDK.
The innovative bridge for integrating Samsung Health with partner device data, the Accessory SDK has been enhanced with new features such as Cycling Power Sensor, Cycling Speed & Cadence Sensor, and Thermometer. Existing features have also been improved.
The SDK consolidates scattered user health data from various devices into Samsung Health, enabling more precise, data-driven health management and ultimately delivering greater value to our users. Enrich user health journey with the new and improved Accessory SDK.
Learn More Samsung IAP Unity Plugin v6.3.0
Samsung In-App Purchase (IAP) supports not only the Android SDK, but also the Unity Plugin for applications built with Unity.
On March 19, the Unity Plugin with the latest version of Samsung IAP 6.3.0 was released, and the programming guide was also partially updated for developer convenience.
This update has added new APIs for checking subscription promotion eligibility and changing subscription plans. It is also possible to check price changes for active subscriptions, enabling more flexible and precise subscription management. Learn more on the Samsung Developer Portal.
Learn More Your First Step Towards Becoming a Samsung Wallet Partner
Are you considering a partnership with Samsung Wallet? Check out the onboarding video and blog content created by the Samsung Wallet team that provide clear and easy guidance for the partner onboarding process. The Samsung Wallet team is always committed to communicating with and growing alongside more partners. Get familiar with the onboarding process on the blog today and register as a Samsung Wallet partner!
Learn More Samsung Electronics Unveils Latest SmartThings Update
SmartThings strives to make the platform more valuable for our end users, partners, and developers, with our goal to empower users to create exceptional experiences. In Q1 2025, Samsung SmartThings launched key updates to enhance home AI. The highlight of this quarter is the integration of SmartThings with Samsung Health, which is designed to improve users' sleep environments while enabling more personalized automation experiences. The update also expands Calm Onboarding to support a wider range of devices and adds compatibility with the Matter 1.4 standard.
Learn more about all the updates here. Tutorial: How to Apply LUT Profiles to Samsung Log Videos in Premiere Pro
Did you know that you can create cinematic videos like a pro with just a Galaxy device, without professional equipment? Samsung Log is a new camera application feature introduced with the Galaxy S25 series. It brings the power of log filming, once exclusive to professional cameras, to your smartphone. Log is a flat, desaturated color profile that preserves more image data, optimizing it for color correction and post-production. Filming in Log profiling is favored by professional videographers for its flexibility in color grading, allowing them to bring out more cinematic and visually appealing videos.
Check out the tutorial video to learn how you can easily color grade your Samsung Log video clips in Adobe Premiere Pro using LUT profiles created by Samsung. Get professional-looking results with just a few clicks! Configuring Instant Server Notifications for Samsung IAP
Samsung IAP's Instant Server Notification (ISN) service ensures developers stay informed about user actions. When users trigger events such as completing in-app purchases or modifying subscriptions, the developer receives notifications with the details of the event, enabling them to track and manage user transactions more effectively. It's a seamless way to ensure developers stay up to date.
Check out our blog post to find out how to configure a server to manage the supported events sent by the Samsung IAP ISN service.
Learn More Evaluation of Wearable Head BCG for PTT Measurement in Blood Pressure Intervention
Managing hypertension and cardiovascular risk demands frequent and accurate blood pressure monitoring. Traditional cuff-based methods, however, have limitations in their portability and real-time measuring aspect.
Samsung Research America has proposed a new system that enables continuous blood pressure tracking using an over-the-ear wireless wearable device. The system uses sensors to capture both ballistocardiography (BCG) and photoplethysmography (PPG) signals, and calculate the pulse transit time (PTT) by combining these two bio-signals. Learn about the potential of a future healthcare solution that lets you track blood pressure with everyday wireless earphones on the Samsung Research blog.
Learn More CheapNVS: Real-Time On-Device Novel View Synthesis for Mobile Applications
Novel View Synthesis (NVS) is an innovative technology as it lets you reconstruct a scene from various perspectives. However, as NVS requires a lot of computation, it relies heavily on high-performance GPUs or cloud servers. Accordingly, it has limitations related to the cost, and is difficult to apply in real time on mobile devices.
In order to tackle these issues, Samsung R&D Institute United Kingdom presents CheapNVS, a lightweight NVS system based on neural networks that you can run even on your smartphone. This model takes in a single input image and a new camera pose, and then leverages hardware-friendly network design to both perform image warping and then inpainting to fill in the occluded areas. With its novel parallelizable NVS formulation, it manages to speed-up execution while avoiding the use of costly structures such as multi-plane images. CheapNVS, implementable without complex 3D modeling or expensive computations, is a next-generation technology that can be used for a variety of mobile applications including video calls and 3D image conversion. It is more lightweight than conventional methods by a factor of 20 or more, running quickly and efficiently even on mobile SoC environments. Learn more about this innovative technology on the Samsung Research blog.
Learn More View the full blog at its source
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By Samsung Newsroom
Samsung Electronics today announced that it has retained its position as the world’s leading gaming monitor brand for the sixth consecutive year, according to the latest data from the International Data Corporation (IDC).
Based on total revenue, Samsung captured a leading 21.0% share of the global gaming monitor market in 2024,1 reaffirming its dominance in a fast-evolving, performance-driven industry. Samsung also ranked first in the global OLED monitor segment for the second year in a row, reaching a 34.6% market share just two years after launching its first OLED model.2
“Samsung’s momentum in the gaming display market reflects our relentless pursuit of innovation and deep understanding of what today’s gamers need,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “From immersive 3D experiences to industry-leading OLED performance, we’re shaping the future of gaming.”
Samsung’s continued growth is fueled by its powerful Odyssey gaming monitor lineup, which sets the standard for immersive and high-performance gaming through a variety of models:
Odyssey 3D (G90XF model): A revolutionary 27” monitor that delivers immersive glasses-free 3D gaming, powered by eye-tracking and proprietary lenticular lens technology. With seamless 2D-to-3D video conversion via Reality Hub, a 165Hz refresh rate and an ultra-fast 1ms GTG response time, the monitor redefines interactivity and realism. Odyssey OLED G8 (G81SF model): A cutting-edge 27” or 32” 4K 240Hz OLED gaming monitor that delivers exceptional color accuracy and ultra-fast performance through advanced QD-OLED technology. It features the industry’s highest pixel density in its class, a 0.03ms GTG response time and Samsung OLED Safeguard+ to protect against burn-in. Odyssey OLED G6 (G60SF model): A 27” QHD QD-OLED monitor with an ultra-fast 500Hz refresh rate and a 0.03ms GTG response time — planned for launch in the second half of 2025. The Odyssey G6 extends Samsung’s leadership into the competitive gaming segment, bringing elite-level speed and responsiveness.
At the core of this next-generation lineup is Samsung’s proprietary Quantum Dot OLED technology, which enhances color accuracy, contrast and brightness across all viewing angles — making it the preferred choice for gamers seeking both stunning picture quality and elite performance. The performance of all three monitors is further enhanced by being NVIDIA G-SYNC Compatible and having support for AMD FreeSync Premium Pro,3 which reduce stuttering, choppiness and lag for the ultimate OLED gaming experience.
The Odyssey 3D and the Odyssey OLED G8 are available globally, and the Odyssey OLED G6 will be available globally in the second half of 2025.
For more information about Samsung’s gaming monitor lineup, please visit www.samsung.com/.
1 IDC Worldwide Gaming Tracker Q4 2024, Gaming monitor classification is based on IDC criteria: monitors with refresh rates over 144Hz (since Q2 2023) or over 100Hz (prior to Q2 2023). Rankings are based on value amount.
2 IDC Worldwide PC Monitor Tracker, Q4 2024 (Based on value amount, OLED Total).
3 NVIDIA G-Sync Compatible and AMD FreeSync Premium Pro support are currently available on the Odyssey 3D and the Odyssey OLED G8, and are planned for the Odyssey OLED G6 on its launch.
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By Samsung Newsroom
The cinema industry is undergoing a profound transformation. As audiences increasingly seek premium and luxury experiences, theaters are evolving to deliver immersive, differentiated environments — and Samsung Electronics is at the forefront of this revolution.
Raising the bar for cinema innovation, Samsung unveiled the latest model of Onyx (ICD) in March. The next generation of cinematic experiences will be defined by immersive visuals, improved comfort and a reliable viewing experience.
In this article, Samsung Newsroom takes a closer look at the company’s vision for the future of cinema in terms of Visuals, Space and Consistency.
▲ Samsung Onyx was the center of attention at the company’s booth at CinemaCon 2025, the industry’s largest exhibition
Visuals — An Out-of-This-World Screen Experience
Immersion is at the heart of the cinematic experience — a setting designed to transport audiences into the world of the film. Only in an environment free from the everyday distractions such as constant calls, notifications and household chores can viewers fully engage with the story unfolding on the screen.
A true cinematic experience faithfully delivers the filmmaker’s vision, presenting every detail, color and shadow exactly as intended. Onyx brings that vision to reality.
▲ Pixar’s Inside Out 2 shown on Samsung Onyx, demonstrating the display’s peak brightness and vibrant color accuracy
Onyx, the world’s first cinema LED display certified1 by Digital Cinema Initiatives (DCI), delivers superior picture quality in 4K HDR resolution with vivid colors, deep blacks and infinite contrast. The clarity, precision and rich detail in each frame help give life to the narrative. Gone are the days of poor edge resolution and inconsistent brightness.
▲ Samsung Onyx enhances Pixar’s Lightyear (top) and Soul (bottom) with outstanding contrast, making dark scenes more vivid and immersive
The Onyx screen can lend its brightness and clarity to applications other than movie screenings — live sports, concerts, gaming events and corporate presentations, for example. The ability to host alternative content empowers theaters to diversify their offerings and create new revenue streams without compromising the premium viewing experience.
▲ A live concert seen on Onyx, demonstrating the display’s color accuracy and sharp details
Space — More Room for Comfort and Flexibility
Comfort and spatial design are also key factors that set premium cinemas apart. Much like the distinction between economy and business class on an airplane, the seating experience can make or break a theater’s appeal. As theaters evolve into premium auditoriums, spacious, comfortable seating becomes essential.
Onyx helps enable this transformation. Unlike traditional projectors which require separate projection rooms and large setups, Onyx’s cinema LED technology maximizes the available space in a theater. This allows cinemas to optimize their auditorium spaces and provides more flexibility to install specialized seating like larger recliners or dining tables.
Furthermore, new Onyx (ICD) offers flexible scaling options, allowing screens to be customized to fit the dimension of each auditorium, ensuring the best use of space without sacrificing picture quality and comfort.
▲ Pixar’s Elio screened on Samsung Onyx featuring luxury seating for a premium cinema experience
With Onyx, every seat in the theater offers a reliable high-quality visual experience — no edge distortion or resolution loss — ensuring that the entire audience is fully immersed in the story. The combination of optimized space, enhanced comfort and stunning visuals elevates the overall cinema experience.
▲ Samsung Onyx empowers theaters to deliver a premium cinema experience and luxury dining for customers.
Consistency — Reliable Viewing Quality With Smarter Management Tools
We go to the theater to be transported — to lose ourselves in the world of a story. But experiences in traditional projection-based theaters can deteriorate with picture quality that varies depending on the age and condition of the equipment.
Samsung’s Cinema LED screen, on the other hand, features an ‘Auto Calibration Solution’ that automatically adjusts color consistency across each module, ensuring optimal picture quality — not just at installation, but every step of the way through ongoing maintenance.
Onyx also offers the industry’s first and longest 10-year warranty for cinema LED,2 raising the bar for long-term reliability in cinema technology.
▲ Samsung Onyx, an out-of-this-world cinema LED display
Since debuting the world’s first Cinema LED screen in 2017, Onyx has built strong partnerships with major global film studios, earning trust and recognition across the industry. As the leader in Cinema LED technology, Samsung is committed to pushing boundaries — so the magic of the movies is always seen exactly as it was meant to be.
With Samsung Onyx, the future of premium cinema is brighter, clearer and more immersive than ever before.
1 Digital Cinema Initiatives (DCI) is a consortium of major film studios established to define specifications for an open architecture in digital cinema systems.
2 Based on internal research and publicly available information. Onyx includes a standard three-year warranty, with options to extend coverage up to 10 years.
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By Samsung Newsroom
“Samsung’s QLED technology played a crucial role in bringing quantum dots to the level of recognition needed for the Nobel Prize in Chemistry.”
— Taeghwan Hyeon, Seoul National University
Quantum dots have been at the forefront of display innovation over the past decade, delivering some of the most accurate color reproduction among existing materials. In 2015, Samsung Electronics paved the way for the commercialization of quantum dots with the launch of SUHD TVs — a breakthrough that moved beyond the use of cadmium (Cd), a heavy metal traditionally utilized in quantum dot synthesis, by introducing the world’s first no-cadmium quantum dot technology.
The academic world took notice. The successful commercialization of cadmium-free quantum dot TVs not only set a new direction for research and development but also played a pivotal role in the awarding of the 2023 Nobel Prize in Chemistry for the discovery and synthesis of quantum dots.
Following Part 1, Samsung Newsroom uncovers how Samsung has contributed to academia through groundbreaking advances in material innovation.
▲ (From left) Taeghwan Hyeon, Doh Chang Lee and Sanghyun Sohn
Why Cadmium Was the Starting Point for Quantum Dot Research
“I was truly impressed that Samsung succeeded in commercializing a no-cadmium quantum dot display product.”
— Taeghwan Hyeon, Seoul National University
Quantum dots began attracting scientific interest in the 1980s when Aleksey Yekimov, former Chief Scientist at Nanocrystals Technology Inc., and Louis E. Brus, a professor emeritus in the Department of Chemistry at Columbia University, each published their researches on the quantum confinement effect and the size-dependent optical properties of quantum dots.
Momentum accelerated in 1993 when Moungi Bawendi, a professor in the Department of Chemistry at the Massachusetts Institute of Technology (MIT), developed a reliable method for synthesizing quantum dots. In 2001, Taeghwan Hyeon, a distinguished professor in the Department of Chemical and Biological Engineering at Seoul National University (SNU), invented the “heat-up process” — a technique for producing uniform nanoparticles without the need for size-selective separation. In 2004, Hyeon published a scalable production method in the academic journal Nature Materials — a discovery widely regarded as a potential game changer in the industry.
▲ Taeghwan Hyeon
However, these efforts did not immediately lead to commercialization. At the time, quantum dots relied heavily on cadmium(Cd) as a core material — a substance known to be harmful to humans and designated as a restricted material under the European Union’s Restriction of Hazardous Substances (RoHS) Directive.
“Currently, the only materials capable of reliably producing quantum dots are cadmium selenide (CdSe) and indium phosphide (InP),” explained Hyeon. “Cadmium selenide, the conventional quantum dot material, is a compound of group II and group VI elements, while indium phosphide is formed from group III and group V elements. Synthesizing quantum dots from group II and VI elements is relatively straightforward, but combining group III and V elements is chemically much more complex.”
▲ A comparison of cadmium-based quantum dots with ionic bonds and indium-based quantum dots with covalent bonds
Cadmium, an element with two valence electrons, forms strong ionic bonds1 with elements like selenium (Se), sulfur (S) and tellurium (Te) — each of which has six valence electrons. These combinations result in stable semiconductors, known as II–VI semiconductors, materials that have long been favored in research for their ability to produce high-quality nanocrystals even at relatively low temperatures. As a result, the use of cadmium in quantum dot synthesis was considered an academic standard for many years.
In contrast, indium (In) — an alternative to cadmium with three valence electrons — forms covalent bonds2 with elements such as phosphorus (P), which has five valence electrons. Covalent bonds are generally less stable than ionic bonds and have a directional nature, increasing the likelihood of defects during nanocrystal synthesis. These characteristics have made indium a challenging material to work with in both research and mass production.
“It is difficult to achieve high crystallinity in quantum dots made from indium phosphide,” Lee noted. “A complex and demanding synthesis process is required to meet the quality standards necessary for commercialization.”
No Compromise – From Breakthrough to Mass Production
“There is simply no room for compromise when it comes to consumer safety.”
— Sanghyun Sohn, Samsung Electronics
Samsung, however, took a different approach.
“We had been researching and developing quantum dot technology since 2001,” said Sanghyun Sohn, Head of Advanced Display Lab, Visual Display (VD) Business at Samsung Electronics. “But early on, we determined that cadmium — which is harmful to the human body — was not suitable for commercialization. While regulations in some countries technically allow up to 100 parts per million (ppm) of cadmium in electronic products, Samsung adopted a zero-cadmium policy from the start. No cadmium, no compromise — that was our strategy. There is simply no room for compromise when it comes to consumer safety.”
▲ Sanghyun Sohn
Samsung’s long-standing commitment to its principle of “No Compromise on Safety” came to the forefront in 2014 when the company successfully developed the world’s first no-cadmium quantum dot material. To ensure both durability and image quality, Samsung introduced a triple-layer protective coating technology that shields indium phosphide nanoparticles from external factors such as oxygen and light. The following year, Samsung launched the world’s first commercial SUHD TV with no-cadmium quantum dots — a paradigm shift in the display industry and the culmination of research efforts that began in the early 2000s.
“Indium phosphide-based quantum dots are inherently unstable and more difficult to synthesize compared to their cadmium-based counterparts, initially achieving only about 80% of the performance of cadmium-based quantum dots,” said Sohn. “However, through an intensive development process at the Samsung Advanced Institute of Technology (SAIT), we successfully raised performance to 100% and ensured reliability for more than 10 years.”
▲ The three components of quantum dots
Quantum dots found in Samsung QLEDs are composed of three key components — a core, where light is emitted; a shell, which protects the core and stabilizes its structure; and a ligand, a polymer coating that enhances oxidation stability outside the shell. The essence of quantum dot technology lies in the seamless integration of these three elements, an advanced industrial process that spans from material acquisition and synthesis to mass production and the filing of numerous patents.
“None of the three components — core, shell or ligand can be overlooked,” added Lee. “Samsung’s technology for indium phosphide synthesis is outstanding.”
“Developing a technology in the lab is a challenge in itself, but commercialization requires an entirely different level of effort to ensure product stability and consistent color quality,” said Hyeon. “I was truly impressed that Samsung succeeded in commercializing a no-cadmium quantum dot display product.”
Setting the Quantum Dot Standard
“Research trends in the academic community shifted noticeably before and after the release of Samsung’s quantum dot TVs.”
— Doh Chang Lee, Korea Advanced Institute of Science and Technology
The optical properties of quantum dots are being applied to a wide range of fields, including solar cells, medicine and quantum computing. However, the quantum dot display remains the most actively researched and widely commercialized application to date — with Samsung emerging as a pioneer.
Building on years of foundational research and the introduction of its SUHD TVs, Samsung launched its QLED TVs in 2017 and set a new standard for premium displays. In 2022, the company pushed innovation further with the debut of QD-OLED TVs — the world’s first display to combine quantum dots with an OLED structure.
▲ A comparison of LCD, QLED and QD-OLED structures
QD-OLED is a next-generation display technology that integrates quantum dots into the self-emissive structure of OLED. This approach enables faster response times, deeper blacks and higher contrast ratios. Samsung’s QD-OLED was awarded Display of the Year in 2023 by the Society for Information Display (SID), the world’s largest organization dedicated to display technologies.
“Samsung has not only led the market with its indium phosphide-based quantum dot TVs but also remains the only company to have successfully integrated and commercialized quantum dots in OLEDs,” said Sohn. “By leveraging our leadership in quantum dot technology, we will continue to lead the future of display innovation.”
▲ Doh Chang Lee
“Research trends in the academic community shifted noticeably before and after the release of Samsung’s quantum dot TVs,” said Doh Chang Lee, a professor in the Department of Chemical and Biomolecular Engineering at the Korea Advanced Institute of Science and Technology (KAIST). “Since its launch, discussions have increasingly focused on practical applications rather than the materials themselves, reflecting the potential for real-world implementation through display technologies.”
“There have been many attempts to apply quantum dots in various fields including photocatalysis,” he added. “But these efforts remain in the early stages compared to their use in displays.”
Hyeon also noted that the successful commercialization of Samsung’s quantum dot TVs helped pave the way for Bawendi, Brus and Yekimov to receive the 2023 Nobel Prize in Chemistry.
“One of the most important criteria for the Nobel Prize is the extent to which a technology has contributed to humanity through commercialization,” he said. “Samsung’s QLED represents one of the most significant achievements in nanotechnology. Without its commercialization, it would have been difficult for quantum dots to earn Nobel recognition.”
Samsung’s Vision for Tomorrow’s Displays
Since the launch of its QLED TVs, Samsung has accelerated the growth of quantum dot technology in both industry and academia. When asked about the future of quantum dot displays, the experts shared their insights on what lies ahead.
“As a next-generation technology, we are currently exploring self-emissive quantum dots,” said Sohn. “Until now, quantum dots have relied on external light source to express red and green. Going forward, we aim to develop quantum dots that emit light independently through electroluminescence — producing all three primary colors by injecting electrical energy. We are also working on the development of blue quantum dots.”
“As electroluminescent materials make it possible to reduce the size of device components, we’ll be able to achieve the high resolution, efficiency and brightness required for virtual and augmented reality applications,” said Lee, predicting a major transformation in the future of displays.
“A good display is one the viewer doesn’t even recognize as a display,” said Sohn. “The ultimate goal is to deliver an experience that feels indistinguishable from reality. As a leader in quantum dot display innovation, we will proudly continue to move forward.”
With its continued leadership and bold technological vision, Samsung is shaping the future of displays and rewriting what’s possible with quantum dots.
1 An ionic bond is a chemical bond formed when electrons are transferred between atoms, creating ions that are held together by electrical attraction.
2 A covalent bond is a chemical bond in which two atoms share electrons.
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By Samsung Newsroom
▲ Samsung Onyx was the highlight of the company’s exhibition at CinemaCon 2025.
Samsung Electronics reaffirmed its leadership as a pioneer in cinema LED technology at CinemaCon 2025, the ‘largest and most important gathering of movie theater owners from around the world,’ held in Las Vegas, Nevada from March 31 to April 3. At this event, Samsung unveiled the latest Samsung Onyx cinema LED screen with its unmatched picture quality, industry-leading reliability, and expanded scalability to meet the evolving needs of theaters worldwide.
With nearly 6,000 industry professionals from more than 80 countries coming together to celebrate the moviegoing experience, CinemaCon is essential for companies that serve the cinema industry. Samsung invited industry professionals to its immersive booth to discover the latest in premium theater technology and watch films from leading studios.
▲ Attendees arriving at CinemaCon 2025 at Caesars Palace, Las Vegas; Inside Out 2 displayed on Samsung’s QMD supersized 105” signage
Redefining Luxury Theater Experiences with Samsung Onyx
At the booth, theater owners and industry leaders had a chance to experience films, including Elio (2025) on the new Samsung Onyx screen, showing attendees a cinematic experience that is unmatched with true black levels, infinite contrast ratio, and exceptional color accuracy.
▲ Pixar’s Elio screened on Samsung Onyx at CinemaCon 2025
The new Samsung Onyx screen supports frames up to 4K 120Hz1 to deliver ultra-smooth motion and razor-sharp quality that brings out more details on screens. Further, Onyx can reach peak brightness levels of 300 nits (86.7fL), six times brighter than traditional cinema standards, which means the brightest details on the screen remain visible to the audience.2
While traditional projectors often appear dim in larger theaters and struggle with washed-out colors in bright scenes, Samsung Onyx maintains exceptional brightness to reveal rich details in shadows, intense highlights and stunning color accuracy across the spectrum.
“The color and vibrancy are very rich,” said Cynthia Lusk, Director of Creative Film Services and International Production at Pixar Studios. “On the Onyx display, there are details of the characters shown that I haven’t seen on a screen before.”
▲ A colorful scene from Pixar’s Inside Out 2 during a screening on Samsung Onyx at CinemaCon
This year’s Onyx offers theater owners four standard sizes3 – 5 meters (16 feet), 10 meters (33 feet), 14 meters (46 feet), and 20 meters (66 feet) – with additional flexible scaling options to accommodate a variety of theater dimensions.
Cannon Beach, a mixed use development blending lifestyle and adrenaline in Mesa, Arizona, will be the first location in the United States to introduce the latest generation of Samsung Onyx in its movie theater, LVL 11 Entertainment.
▲ Opening in Fall 2025, LVL 11 Entertainment at Cannon Beach will be the first cinema in the United States to introduce the latest generation of Samsung Onyx in an auditorium with a balcony, creating a unique viewing experience built around the Cinema LED screen.
“We chose to partner with Samsung because its commitment to innovation and cutting-edge technology aligns perfectly with our vision for LVL 11 Entertainment. By premiering the Samsung Onyx Cinema LED Screen in Arizona, we will be offering an entirely new experience, not just a movie,” said Adam Saks, Chief Operating Officer, LVL 11 Entertainment. “Samsung’s ability to push the boundaries of entertainment technology ensures that LVL 11 at Cannon Beach remains at the forefront of the industry.”
Digitizing In-Theater Movie Promotion with Color E-Paper
▲ Floor maps showcased on Samsung Color E-Paper displayed at the Samsung booth, demonstrating the screen’s paper-like display and slim depth.
Outside the theater, Samsung introduced new digital signage to help theater owners transform the entire moviegoing experience.
Samsung Color E-Paper is an ultra-low power, lightweight and slim display that can replace traditional analog and paper-based promotions while delivering the high visibility and functionality. A dedicated mobile app allows theater owners to seamlessly operate the display remotely, and schedule wake-up and sleep times. With Samsung VXT managing the content of Color E-Paper, updating is simplified as theaters change displays to promote the next upcoming blockbuster.
Immersive Theater Lobbies with Cinematically Designed Signage
▲ Information about Elio(Pixar, 2025) displayed on Samsung’s QMD supersized 105” signage with a Samsung kiosk
Samsung’s QMD series 105-inch supersized screen delivers a unique viewing experience, immersing moviegoers with a large screen before they step into the auditorium. Featuring a cinematic 21:9 ratio, the QMD is designed to captivate the audience, enhance brand visibility and enhance the overall theater environment.
Transforming Menu Boards with Appetizing Visuals
▲ Samsung QMC signage displayed at CinemaCon, showcasing its vivid colors and dynamic content to captivate attendees before they enter the Onyx theater
Samsung QMC signage will immediately draw movieogers upon arrival, showcasing one billion shades of color and allowing theaters to display their food and beverage offerings in a more engaging manner. The QMC’s slim profile enables theaters to optimize their space, seamlessly blending the display into any theater environment.
▲ CinemaCon 2025 official poster contest winners
Samsung’s participation at CinemaCon underscores its pioneering excellence and continued legacy in cinema LED display. Industry experts, theater owners, and studios witnessed how Samsung is ushering in the future of cinematic innovation and leadership to build excitement for the future of films.
1 Based on the screen’s internal data bandwidth. Actual frame rates may vary depending on the connected IMB. 4K resolution support applies to Onyx’s four standard sizes.
2 Peak brightness supported when using DCI-HDR supported IMB.
3 All measurements in meters and feet refer to screen width, while all measurements in inches denote diagonal; The 10-meter Onyx screen is now available for order, with other models arriving in a phased rollout.
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