Samsung Launches Next-Gen Odyssey Gaming Monitors That Showcase Immersive 3D and OLED Excellence
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By Samsung Newsroom
Samsung Electronics today announced the latest Onyx (ICD model) cinema LED screen at CinemaCon 2025, marking a new era for cinema display technology. Building on its legacy as a cinema LED pioneer, which began in 2017, Samsung is setting new standards with unmatched picture quality, industry-leading reliability and expanded screen scalability to meet the evolving needs of theaters worldwide.
“The cinema industry is shifting its focus towards delivering a more immersive and visually captivating experience,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “With Onyx, Samsung delivers not only the highest-quality visuals but also the flexibility that allows theaters to redefine the movie-going experience and cater to evolving audience expectations.”
Brighter, Bolder and More Immersive: The Future of Cinema Is Here
As the world’s first DCI-certified1 cinema LED display, Samsung Onyx delivers an unparalleled cinematic experience with true black levels, infinite contrast ratio and exceptional color accuracy. The screen is capable of supporting frame rates up to 4K 120Hz,2 delivering ultra-smooth motion and razor-sharp details.
Every auditorium has unique dimensions, and screen size requirements vary from theater to theater. To accommodate this, Onyx offers four standard sizes3 and additional flexible scaling options, allowing theaters to maximize their available space and present films in the largest possible format without compromising image quality:
5 meters (16ft) — Ideal for boutique and smaller-format theaters (Pixel pitch: 1.25mm) 10 meters (33ft) — The industry standard for premium cinemas (Pixel pitch: 2.5mm) 14 meters (46ft) — A versatile format that delivers an impressive, large-scale cinematic experience (Pixel pitch: 3.3mm) 20 meters (66ft) — A large-format solution for premium auditoriums (Pixel pitch: 5.0mm)
Samsung Onyx cinema LED screens natively support both scope (2.39:1) and flat (1.85:1) aspect ratios, ensuring films are displayed in their intended formats without the need for additional adjustments. When scaling beyond standard sizes, Onyx maintains both aspect ratios while maximizing the screen size, allowing content to expand proportionally without distortion.
Unlike traditional projectors, which can appear dim in larger theaters and struggle with washed-out colors in bright scenes, Onyx’s enhanced brightness ensures richer details in shadows, more intense highlights and superior color accuracy across the entire spectrum. Powered by Samsung’s HDR technology, Onyx reaches peak brightness levels of 300 nits (87.6fL) — six times brighter than conventional cinema standards — allowing even the brightest details to remain clear and visible.4 As a result, high-brightness scenes retain their full impact, rather than appearing washed out or overexposed.
With its industry-leading brightness and precision, Onyx enables clear and vivid playback even in brightly lit environments, making it ideal for alternative content such as live sports, concerts, gaming events and corporate presentations. This allows theaters to deliver a premium viewing experience beyond traditional movie screenings.
Built for Reliability and Seamless Integration
Onyx is built for long-term performance, offering the industry’s first and longest 10-years warranty for cinema LED,5 setting a new benchmark for reliability in cinema display technology. This extended coverage helps reduce total cost of ownership and ensures a future-proof investment for theater owners.
To maintain optimal picture quality, Samsung provides an auto calibration solution that enables theaters to easily calibrate their screens during installation and routine maintenance.
Designed for seamless integration, Onyx is compatible with both Dolby and GDC media servers, making it easier for theaters to transition from traditional projection systems. Because of this, theater networks can enjoy seamless content playback and efficient management.
Onyx is fully compatible with leading cinema audio solutions, including Dolby Atmos, Meyer Sound, QSC and custom-designed sound systems, providing theaters with the flexibility to customize their sound experience to meet their specific needs. For theaters using HARMAN’s JBL surround sound technology, Onyx also offers seamless integration to ensure optimized audio performance.
A Proven Legacy With Global Recognition
Samsung Onyx is one of the most widely adopted cinema LED screens in theaters worldwide — setting a new industry standard for premium cinema display technology. As it expands its presence, Onyx continues to showcase its unmatched reliability, versatility and ability to elevate the cinematic experience.
One of the most recent installations is at Pathé Palace in Paris, where Onyx was selected to enhance the premium viewing experience in one of the world’s most visually stunning cinemas.
“At Pathé, we are committed to delivering the highest-quality cinematic experience for our customers,” said Laure de Boissard, Managing Director, Pathé Cinéma France. “Samsung Onyx allows us to achieve stunning visuals with exceptional brightness and contrast, ensuring that every film is presented exactly as intended.”
Samsung Onyx is redefining how movies are experienced through its collaboration with the film industry as well. One such example was Samsung partnering with Pixar Animation Studios to master films like “Elemental,” “Inside Out 2,” and this summer’s “Elio” in HDR for Onyx, which led to the films being shown with exceptional brightness, contrast and color accuracy. Through close collaboration with filmmakers, Onyx continues to push the boundaries of display technology, ensuring that creative visions are brought to life with unmatched precision and clarity.
“At Pixar, we believe cinema can be a grand, shared experience — a place where stories feel larger than life and memories are made with friends. That’s why we’re driven to bring something truly new to the big screen with our pioneering HDR-1 theatrical releases,” said Dominic Glynn, Senior Scientist, Pixar Animation Studios. “In rising to meet this ambition, the ONYX screen technology delivers astonishing brightness, clarity and color — an image so clear and uniform it elevates every moment of the story. Even the casual moviegoer will feel the difference. It’s about creating that unforgettable ‘Wow!’ — the kind of experience that reminds us why cinema is, and always should be, special.”
CinemaCon attendees can experience the next-generation Onyx firsthand at Samsung’s booth at Caesars Palace, where the company will showcase its latest advancements in cinema display technology. Running March 31-April 3 in Las Vegas, CinemaCon is the largest annual gathering for the motion picture theater industry, bringing together theater owners, filmmakers, studio executives and industry professionals from all over the world.
For more details, visit samsung.com.
1 Digital Cinema Initiatives (DCI) is a consortium of major studios formed to establish specifications for an open architecture for digital cinema systems.
2 Based on the screen’s internal data bandwidth. Actual frame rates may vary depending on the connected IMB.
3 All measurements in meters and feet refer to screen width, while all measurements in inches denote diagonal;
The 10-meter Onyx screen is now available for order, with other models arriving in a phased rollout.
4 Peak brightness supported when using DCI-HDR supported IMB.
5 Based on internal research and publicly available information. Onyx includes a standard three-year warranty, with options to extend coverage up to 10 years.
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By Samsung Newsroom
Samsung Electronics, the Official Art TV of Art Basel, delivered an immersive experience at Art Basel Hong Kong, the premier global art fair, from March 28-30. Attendees who visited Samsung’s ArtCube lounge discovered a new appreciation for artworks displayed on Samsung’s premium 2025 Smart TV lineup, including The Frame, MICRO LED and Neo QLED 8K.
▲ Artist Marc Dennis is standing inside the Samsung ArtCube, surrounded by his artworks.
“Samsung continues to make digital art accessible to more people through our premium display lineup,” said Hun Lee, Executive Vice President of Samsung Electronics’ Visual Display Business. “As the leader in Art TVs and Official Visual Display partner of Art Basel, the world’s most prestigious art fair, we remain committed to bringing the Art Basel experience to a wider audience with the Samsung Art Store.”
▲ Visitors at the Samsung ArtCube enjoyed various artworks on MICRO LED.
This year, Art Basel Hong Kong highlighted 240 galleries from 42 countries, with more than half of the artworks coming from Asia and the Asia-Pacific, showcasing the region’s dynamic cultural landscape.
At the fair, Samsung hosted a dedicated ArtCube lounge under the concept, ‘Borderless: Dive into the Art,’ featuring specially curated art collections available in stunning 4K quality on the Samsung Art Store. Additionally, visitors were able to experience artworks by five contemporary artists, including Kunyong Lee, Aerosyn-lex Mestrovic, Saya Woolfalk, Marc Dennis and Jules de Balincount.
▲ Artist Jules de Balincourt is standing inside the Samsung ArtCube, surrounded by his artworks displayed on Samsung Art TVs.
The ArtCube lounge featured five premium Samsung TVs, including The Frame, MICRO LED and Neo QLED 8K, delivering a breathtaking digital art experience. Upon stepping into the ArtCube lounge, visitors were welcomed by a display of artworks unfolding across the screens, creating an endlessly expanding and immersive artistic environment that unlocked a new appreciation of digital art.
▲ (From left) Hayley Romer, CGO at Art Basel converses with Daria Greene, Head of Content and Curation at Samsung.
In addition to its dynamic lounge experience, Daria Greene, Head of Content and Curation at Samsung, hosted a series of panel discussions featuring influential voices from the contemporary art world. These sessions included:
Bridging Worlds: How Technology is Transforming Art Appreciation & Accessibility
This conversation with Hayley Romer, Chief Growth Officer at Art Basel, delved into how digital innovation redefined the way art was created, displayed and appreciated—making it more immersive and accessible to global audiences than ever before. Romer mentioned, “In partnership with Samsung, we are updating our artworks in the Samsung Art Store every quarter. It is a lot of fun to find and explore the lovely pieces chosen by Art Basel, as well as those from museums.” Blending Old & New: A Fireside Chat with Marc Dennis
Renowned hyper-realistic painter Marc Dennis joined the discussion about his artistic practice of skillfully blending Old Master techniques with modern themes to craft art that was both timeless and provocative. “Unlike in traditional museums, Samsung Art TVs allow people to spend as much time as they want with artworks, which is important to me because my works are very detailed,” Dennis explained.
▲ Hyper-realistic artist Marc Dennis describes how the Samsung Neo QLED 8K showcases this artwork with meticulous distinction.
Samsung recently launched a new Art Store collection featuring 23 curated artworks from Art Basel Hong Kong’s renowned galleries, made available on March 17, 2025. Global subscribers to the Art Store can now enjoy more than 3,000 pieces from world-leading museums and galleries, available on Samsung TVs including The Frame, MICRO LED, Neo QLED and QLED TVs.
▲ Samsung ArtCube displayed artworks created by artist Aerosyn-lex Mestrovic.
For more information, visit www.samsung.com.
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By Samsung Newsroom
“Technology has transformed the way people engage with art, making it more accessible through platforms like Samsung Art Store.”
Angelle Siyang-Le, Director of Art Basel Hong Kong, is a seasoned art professional with a deep understanding of the Asian and global art markets. For over a decade, she has been instrumental in shaping and defining the fair’s vision by fostering connections with galleries, collectors, institutions and the broader arts ecosystem.
Since her appointment as director in 2022, Art Basel Hong Kong has continued to evolve and grow — reflecting the vibrant art scene in Hong Kong and the Asia-Pacific region at large. Her passion for building community has been a driving force throughout her career in the arts, aligning perfectly with Art Basel’s mission to bring people together through meaningful and inspiring art experiences.
Samsung Newsroom sat down with Siyang-Le to explore how Art Basel Hong Kong fosters creativity and collaboration through technology.
▲ Angelle Siyang-Le, Director of Art Basel Hong Kong (Image courtesy of Art Basel)
Vision and Future of Art Basel Hong Kong
Q: What is the vision behind Art Basel Hong Kong?
Art Basel is dedicated to connecting and nurturing the global art ecosystem. Art Basel Hong Kong places a strong emphasis on the Asia-Pacific region, with over 50% of participating galleries coming from this area. We actively support the local art scene through collaborations with various institutions and cultural organizations.
Each of our shows — in Hong Kong, Basel, Paris and Miami Beach — is uniquely shaped by its host city, an influence reflected in the gallery lineup, artwork and parallel programming developed in collaboration with local institutions.
Q: What role does Hong Kong play in the Asian art market?
Hong Kong serves as a pivotal gateway to the broader Asian art market. With its established auction houses, vibrant gallery scene and international collector base, the city remains a key hub for both Western and Asian art. As Asia’s leading art hub, Hong Kong continues to bridge art communities across the region and beyond.
Q: How has Art Basel Hong Kong evolved over the years?
Our fair has evolved alongside Hong Kong’s vibrant art scene, with both continuously inspiring and impacting each other. The city’s cultural landscape has expanded significantly during my time here — invigorated by a new generation of collectors, the opening of world-class institutions like M+ and the Hong Kong Palace Museum and a dynamic surge of commercial, non-profit and artist-run spaces. Internally, we have introduced numerous initiatives and programs as well. I am proud that Art Basel Hong Kong has become a cornerstone of the city’s arts community, with widespread recognition of the fair’s presence this month.
▲ Art Basel Hong Kong 2024 (Image courtesy of Art Basel)
Samsung x Art Basel: Redefining Art Appreciation
Q: As the official visual display partner for Art Basel, how is Samsung Electronics driving the integration of art into everyday life through Samsung Art Store?
The global collaboration between Art Basel and Samsung presents an exciting opportunity to merge world-class art exhibitions with cutting-edge innovations. Technology has transformed the way people engage with art, making it more accessible through platforms like Samsung Art Store. Advancements in display technology enable viewers to experience art in new and immersive ways — bringing it into their daily lives and fostering deeper connections.
▲ The Samsung Art Store is home to 3,000+ works from world-renowned museums, galleries and artists. Subscribers can explore expertly curated masterpieces in stunning 4K resolution. While previously exclusive to The Frame and MICRO LED, the Samsung Art Store will soon be available on 2025 Samsung AI-powered Neo QLED and QLED TVs.
Q: How do you see this partnership impacting the way people perceive and appreciate art?
Technology-driven initiatives have the power to expand cultural exchange and inspire audiences worldwide. With The Frame, Samsung has already built strong partnerships with leading museums, institutions and artists — bridging diverse artistic practices and mediums. I believe that growing these collaborations will be crucial to further integrating technology into the art world and redefining how people experience and appreciate art in their homes.
Q: What has your experience been like using The Frame in Art Mode?
I had the opportunity to explore The Frame during Samsung’s activation at our Basel and Miami Beach shows last year, and I was truly impressed by how artwork is presented on the screen. I encourage visitors to experience The Frame in Art Mode and observe how various artistic techniques and textures are rendered digitally. While The Frame offers a stunning way to enjoy classic masterpieces, what excites me most is how Samsung Art Store enhances the experience by showcasing emerging artists and fresh artistic perspectives.
▲ A comparison of The Frame Pro’s TV Mode and Art Mode
The Role of Technology in the Evolving Art World
Q: How is technology influencing the presentation and consumption of contemporary art?
Technology plays a crucial role in expanding the global reach of contemporary art and transforming how we experience and connect with it. Digital platforms have redefined accessibility, while AI and blockchain are revolutionizing how art is created, traded and authenticated. Last year at Art Basel Miami Beach, we introduced an AI-powered mobile app to make exploring the fair more intuitive and engaging. Our use of technology is all about enhancing the visitor experience — offering audiences fresh, innovative ways to discover new artwork, navigate the fair seamlessly and connect with galleries.
Q: What changes have you noticed in the art world?
Collector interests are shifting. There is a growing demand for emerging artists and increased recognition of local artists, whose presence in private collections is rising. Additionally, a generational shift is underway as younger collectors take on a more active role in shaping the market.
▲ “Enduring as the universe (天長地久, 2024)” by Ticko Liu displayed on The Frame Pro
Q: What opportunities excite you most about Art Basel Hong Kong’s future?
I’m excited to continue deepening collaborations within Hong Kong’s dynamic arts community and contributing to Asia’s art ecosystem. Strengthening regional and global connections not only enriches the fair but also fosters a broader dialogue around contemporary art. Through meaningful partnerships such as Art Basel’s collaboration with Samsung, we can continue to progress while staying true to our core mission — delivering world-class art fairs for our global community of galleries, artists, partners and collectors.
This year, Art Basel Hong Kong will take place from March 28 to 30 at the Hong Kong Convention and Exhibition Centre. Visitors are invited to explore premier galleries from around the world and discover diverse artistic perspectives through modern and contemporary artwork.
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By Samsung Newsroom
Samsung Electronics, the world’s leading TV manufacturer for 19 consecutive years, is kicking off the 2025 Tech Seminars in Frankfurt, Germany, from March 18–19, giving media and industry professionals an exclusive first look at its most advanced AI-powered TV and audio innovations before they hit the market.
Now in its 14th year, the seminar provides field experts with hands-on experiences of Samsung’s latest TV lineup ahead of its official release. This year, the seminar will be showcasing technologies related to AI-powered picture quality, immersive sound, and next-generation viewing experiences.
Revolutionizing the Screen Experience With AI
Samsung’s 2025 TVs will feature powerful AI-driven features designed to enhance the user experience. At the heart of this innovation is Vision AI, an advanced platform that personalizes and simplifies the way users interact with their screens. Features such as Click to Search allows viewers to instantly access relevant information about on-screen content, while Live Translate provides real-time audio translations for seamless global viewing. Quick Remote transforms a smartphone into a control hub, offering a more intuitive and connected experience.
Samsung has also introduced a seamless multi-device experience, enabling effortless content sharing and control across Samsung devices. Features like Storage Share, which allows easy file transfers between Galaxy devices and TVs, and Multi Control, which lets users operate multiple Samsung devices with a single keyboard and mouse, create a more connected and streamlined ecosystem.
Next-Generation OLED & Neo QLED Picture Quality
Samsung’s 2025 OLED TVs introduce Glare Free 2.0, minimizing reflections for a crystal-clear and immersive experience. Powered by the NQ4 AI Gen3 Processor and 128 neural networks, AI Upscaling sharpens details with remarkable precision, while OLED HDR technology boosts brightness and contrast.
The 2025 Neo QLED 4K lineup features advanced local dimming for deeper blacks and enhanced HDR accuracy. AI Motion Enhancer, previously exclusive to 8K models, is now available in 4K TVs, delivering ultra-smooth visuals ideal for sports and action-packed content.
Expanding the Lifestyle TV Portfolio
Samsung’s Lifestyle TV lineup continues to push boundaries of design and innovation, blending cutting-edge technology with personalized home aesthetics.
The Frame Pro redefines both entertainment and home décor, now featuring Mini-LED Local Dimming for enhanced brightness and lifelike picture quality. With access to over 3,000 digital artworks via Samsung Art Store, users can instantly transform their TV into a stunning personal gallery. The addition of Wi-Fi 7 ensures seamless installation, reducing cable clutter for a cleaner, more sophisticated setup.
Meanwhile, The Premiere 5 offers a compact yet powerful projection experience with touch interaction, making it ideal for gaming, education, and immersive home entertainment. Designed for versatility, it delivers immersive visuals in a range of environments, from classrooms to home theaters and much more.
Introducing the Next Era of Immersive Sound
Samsung is redefining audio innovation with Eclipsa Audio, the industry’s first IAMF 3D sound technology developed in collaboration with Google. This advanced system optimizes spatial sound by analyzing environmental reflections, delivering a deeply immersive surround sound experience.
At the 2025 Tech Seminar, attendees will be among the first to experience Eclipsa Audio firsthand and see its seamless integration with Samsung’s latest soundbars for a next-level home theater experience.
“At Samsung, we’re committed to making all the devices you use smarter and more connected,” said Benjamin Braun, Samsung Europe’s Chief Marketing Officer. “Whether it’s using Vision AI to automatically optimize your TV settings or AI-powered services to make activities such as search or home management simpler, we’re showing how technology can feel more personal and tangible than ever before.”
Following the Frankfurt event, Samsung will bring the Tech Seminar series to key regions including Southeast Asia and Latin America, providing more industry professionals with exclusive hands-on previews of its AI-powered display and audio innovations ahead of their market launch.
▲ Kevin Cha from Samsung’s Picture Quality Solution Lab explains how Glare Free 2.0 technology and OLED HDR technology enhance viewing comfort.
▲ Haylie Jung from Samsung’s Picture Quality Solution Lab highlights advanced local dimming and AI-powered enhancements in the 2025 Neo QLED 4K, featuring the NQ4 AI Gen3 Processor.
▲ Steffen Greb from Samsung’s ECSO demonstrates Vision AI and seamless multi-device connectivity across Samsung products.
▲ Deokhwan Kim from Samsung’s Picture Quality Solution Lab demonstrates The Premiere 5’s touch capabilities.
▲ Hyungwoo Kim from Samsung’s Sound Device Lab showcases Eclipsa Audio, Samsung’s 3D audio technology, allowing users to enjoy immersive three-dimensional sound experience.
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By Samsung Newsroom
▲ Zhu Jinshi’s This Triptych is as Gorgeous as the Autumn in a Scented Room (2023) shown on Neo QLED 8K by Samsung.
Samsung Electronics, the Official Art TV of Art Basel, today announced that it is bringing contemporary masterpieces from galleries exhibiting at Art Basel Hong Kong 2025 to a global audience. Starting today, subscribers of the Samsung Art Store, a premium digital art platform exclusively available on Samsung TVs, will have access to a curated collection of 23 select works from Art Basel’s galleries, some of which will be displayed at the highly anticipated fair, taking place from March 28-30,1 2025 at the Hong Kong Convention & Exhibition Centre.
The Samsung Art Store is home to 3,000+ works from world-renowned museums, galleries and artists. Subscribers can explore expertly curated masterpieces in stunning 4K resolution to bring the program of Art Basel galleries into their homes. The Art Basel Hong Kong collection includes renowned artworks such as Zhu Jinshi’s “This Triptych is as Gorgeous as the Autumn in a Scented Room,” Ticko Liu’s “Enduring as the Universe,” Jimok Choi’s “Shadow of the Sun,” Bae Yoon Hwan’s “Green Bear,” and more.
“Samsung Art Store is making fine art more accessible than ever, bringing the premier artworks presented by leading international galleries at Art Basel Hong Kong directly into people’s homes,” said Bongjun Ko, Vice President of Samsung Electronics’ Visual Display Business. “We are proud to expand this experience to more Samsung TV owners worldwide, allowing them to enjoy world-class artwork in stunning 4K quality with just a few clicks.”
Bringing the Art Basel Experience to Samsung TVs
▲ Ticko Liu’s Enduring as the Universe (2024) shown on Neo QLED 8K by Samsung.
Art Basel stages the world’s premier art shows for modern and contemporary art, sited in Hong Kong, Basel, Paris and Miami Beach. Through the Samsung Art Store, a curated selection of these masterpieces is now available beyond the exhibition halls, allowing art lovers worldwide to experience select artworks presented by leading international galleries at Art Basel – all from the comfort of their homes.
To further highlight the intersection of art and technology, Samsung will present an interactive lounge, titled ArtCube,2 at Art Basel Hong Kong on March 28-30. The showcase will demonstrate how The Frame, MICRO LED and Neo QLED 8K redefine digital art experiences by displaying artwork, including those from the Art Basel collection in breathtaking detail. Under the theme “Borderless, Dive into the Art,” ArtCube visitors will engage with Samsung Art Store’s exclusive collections, bridging the gap between physical and digital art.
In addition to its ArtCube Lounge experience, Samsung presents a series of panel discussions highlighting influential voices from the contemporary art scene. Daria Greene, Head of Content and Curation at Samsung leads each engaging one-on-one dialogue. The conversations feature Hayley Romer, Chief Growth Officer of Art Basel, and Marc Dennis, an American artist known for his hyper-realistic paintings.
Expanding Samsung’s Digital Art Leadership
While previously exclusive to The Frame and MICRO LED, the Samsung Art Store will soon be available on 2025 Samsung AI-powered Neo QLED and QLED TVs,3 as part of Samsung’s mission to bring world-class art to an even bigger audience. In addition to the Art Basel Hong Kong collection, Samsung will continue its partnership with one of the world’s most prestigious art fairs by introducing exclusive artworks from Art Basel’s Basel and Paris collections later this year.
“We are proud to partner with Samsung Art Store on the 2025 Art Basel Hong Kong collection – extending Art Basel Hong Kong’s best-in-class cultural experience beyond the halls of the show, and creating new, year-round opportunities for ever broader audiences to engage with Art Basel’s distinguished international program of galleries and their artists,” said Noah Horowitz, CEO of Art Basel.
The Art Basel Hong Kong collection features works from 23 globally acclaimed artists, including Jimok Choi, Bae Yoon Hwan, Stephen Wong Chun Hei, Ticko Liu, Alasie Inoue, Tromarama, Damian Elwes, Zhu Jinshi, Nakai Katsumi, Cao Yu, Hamra Abbas, Nabil Nahas, Owen Fu, Sophie von Hellermann, Chow Chun Fai, Gillian Ayres and Gongkan.
For more information, visit www.samsung.com.
About Art Basel
Founded in 1970 by gallerists from Basel, Art Basel today stages the world’s premier art shows for Modern and contemporary art, sited in Basel, Miami Beach, Hong Kong, and Paris. Defined by its host city and region, each show is unique, which is reflected in its participating galleries, artworks presented, and the content of parallel programming produced in collaboration with local institutions for each edition. Art Basel’s engagement has expanded beyond art fairs through new digital platforms including the Art Basel App and initiatives such as the Art Basel and UBS Global Art Market Report and the Art Basel Awards. Art Basel’s Global Lead Partner is UBS. For further information, please visit artbasel.com.
1 Event is open to the public from March 28-30, after VIP opening from March 26-27.
2 Samsung Lounge ‘ArtCube’ will be located in L3, the main exhibition floor inside the Hong Kong Convention and Exhibition Center.
3 For models Q7F and above.
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