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Samsung Electronics today unveiled its new AI-powered Interactive Display (WAFX-P model) at Bett 2025, Europe’s largest education technology exhibition. Through Samsung AI Assistant, the education-focused display combines advanced hardware and cutting-edge AI capabilities to create smarter learning environments that are more engaging and collaborative.
 
“Samsung envisions a future where every classroom benefits from the transformative power of AI. By integrating advanced tools like generative AI and real-time transcription into our classroom displays with Samsung AI Assistant, we are not just enhancing learning — we are revolutionizing it,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “We are committed to creating technology that inspires educators and students to explore, discover and grow together.”
 
 
Transforming Classrooms With Samsung AI Assistant
Samsung AI Assistant is a new educational solution built to adapt, engage and transform learning for the next generation. This dedicated teaching solution equips educators with intelligent, intuitive tools to organize lessons and transform traditional teaching into dynamic, interactive experiences that maximize learning outcomes.
 
Samsung AI Assistant includes several innovative educational tools:
 
Circle to Search instantly delivers search results from trusted sources when users simply circle on-screen images or text, making exploration during class effortless. AI Summary creates concise lesson recaps automatically, making lesson planning easier for teachers and simplifying post-class reviews for students. Live Transcript converts spoken words into text in real time for students to revisit and reinforce their classroom lessons.  

 
 
Expanding Educational Opportunities Through Global Partnerships
Samsung also plans to expand its AI services in the education market through partnerships with global AI companies.
 
In collaboration with Google, Samsung aims to develop diverse and powerful AI scenarios for fostering digital classrooms of the future.
 
The WAFX-P is Google EDLA-certified,1 as well, providing seamless access to services like Google Classroom and Google Drive, which further enrich the educational experience. With these features, Samsung’s AI Interactive Display acts as a powerful teaching assistant, fostering exploration and collaboration.
 
 
Advanced Technology for AI-Powered Learning
With 65”, 75” and 86” options, the full WAFX-P lineup supports powerful AI capabilities, with advanced hardware to deliver a seamless user experience. A neural processing unit (NPU) capable of performing up to 4.8 trillion operations per second ensures smooth operation of its AI features. Additional specifications include 16GB of RAM, 128GB of SSD storage and an octa-core CPU, collectively enabling efficient multitasking and resource-heavy educational applications. Its 450-nit max brightness, built-in 4K camera, microphone and 20-watt speaker create an immersive, multimedia-ready environment for video conferencing and collaborative learning.
 

 
The WAFX-P is a versatile interactive display powered by Android 15 that includes software features to organize and maximize learning outcomes. Smart Note-On allows seamless transitions between handwriting and digital content, and File Converter simplifies the conversion of various file formats to enhance the display’s functionality and streamline workflows.
 
 
Samsung’s Commitment to Long-Term Support
In line with its commitment to empowering education, Samsung will continue to support its previous-generation displays, ensuring that the 2024 WAF series remains compatible with the new AI-based, interactive functionalities. This approach underscores the company’s commitment to delivering enduring value and innovation to educational institutions worldwide.
 
Samsung looks forward to seeing its peers, customers and partners in person at booth #NE20 at Bett 2025. To learn more about Samsung’s interactive displays, please visit http://samsung.com.
 
 
1 Enterprise Devices Licensing Agreement, a program Google introduced at the end of 2022 to help solutions providers offer devices with built-in Google Mobile Services.
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Hi 
I have a Samsung professional digital signage display device (TV) where I manually download and install the app through the web app address. Instead, I want the app to auto-update. If I replace the previously installed file with a new one, the device should automatically detect the new version, download, and install it without any manual interaction.

Samsung TV Plus1 is going all-in on one of the hottest content categories, with the arrival of nearly 4,000 hours of free-to-stream Korean shows and movies now available on-demand in the U.S. With audiences around the world falling in love with the exhilarating world of Korean culture and entertainment, Samsung TV Plus is proud to offer viewers access to premium titles across a variety of genres like K-Dramas, K-Crime, K-Thrillers and K-Romance, just to name a few.
 
With the October 3rd arrival of new K-Content from Korea’s most acclaimed production companies CJ ENM and NEW ID and distribution company KT Alpha, Samsung TV Plus is now one of the largest providers of Korean scripted and unscripted TV series and movies in the U.S.
 
▲ Nearly 4,000 hours of free-to-stream Korean shows and movies are now available on-demand in the U.S. on Samsung TV Plus, the company’s FAST (Free Ad-supported Streaming TV) service.
 
 
Endless Entertainment on the World’s #1 Smart TV
The premium offering in the U.S. will bring monthly exclusives from CJ ENM with hit series like Voice 4 and Dark Hole, along with romance drama Doom at Your Service. The psychological thriller drama Beyond Evil distributed by NEW ID will also be arriving soon.
 
Samsung TV Plus and CJ ENM have also teamed up to bring unscripted, never before seen programs to the U.S., which includes popular food entertainment shows such as The Genius Paik and Three Meals a Day, along with travel shows House on Wheels and Youn’s Kitchen. And for the movie enthusiasts, Samsung TV Plus is now home to NEW ID and KT Alpha’s largest K-Movie offering in the U.S., with hit titles like NEW ID’s award winning Korean films Burning, starring Steven Yeun of Beef and A Taxi Driver, starring Kang-ho Song of the award-winning global blockbuster, Parasite. Fans can also enjoy popular movies from KT Alpha such as Joint Security Area, Oh! Brothers, The President’s Last Bang, 26 Years.
 
“K-Content is no longer niche — it’s one of the fastest growing and most watched categories globally, and Samsung TV Plus is uniquely positioned to deliver an unparalleled experience in this space with an endless offering of premium K-Content,” said Salek Brodsky, Senior Vice President & General Manager of Samsung TV Plus. “Our partnerships with the leading Korean production and distribution companies CJ ENM, NEW ID and KT Alpha came naturally, with Samsung TV Plus being the platform of choice to reach the largest audience possible, of both existing K-Fans and new viewers.”
 
 
An Immersive Plunge Into a Galaxy of K-Content
“As a leading entertainment company, CJ ENM offers the widest range of K-Content, from hit dramas and variety shows to K-Pop and globally acclaimed films. Through Samsung TV Plus, we are excited not only to bring our diverse content libraries to international audiences but also to explore new collaboration opportunities to further expand the impact of Korean entertainment.” added Seo Jang-ho, SVP of CJ ENM Content Business Division.
 

How To Watch
Samsung TV Plus offers the best of TV, all for free – and is available exclusively across the Samsung TV, Galaxy, Smart Monitor, and Family Hub lineups. This includes the 2024 Samsung Neo QLED 8K, Neo QLED 4K, OLED, and The Frame, which are designed with advanced AI2 that can upscale even your favorite older classics on Samsung TV Plus into stunning 4K and 8K quality.
 
 
1 Samsung TV Plus is the go-to service for free, premium entertainment that allows content owners and advertisers to engage consumers at scale. As a leader in free ad-supported TV (FAST) and video-on-demand (AVOD), Samsung TV Plus is the #1 free ad-supported app on Samsung Smart TVs, with nearly 3,000 ad-supported linear channels available globally in 27 countries across 630M active devices. Samsung TV Plus is accessible on 2016-2024 Samsung Smart TVs, Galaxy devices, Smart Monitors and Family Hub refrigerators. To learn more, visit samsungtvplus.com.
2 Uses AI-based formulas.
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Samsung Galaxy Fold devices have taken the mobile industry by storm, offering users a revolutionary way to interact with their applications. One of their key features is the rear display mode that enables users to continue their tasks seamlessly on the cover display while the main display remains turned off. Jetpack WindowManager has introduced APIs to enable this mode programmatically, and starting from One UI 6.0, developers can now utilize these APIs to integrate rear display mode into their applications, enhancing usability and maximizing the potential of foldable devices.
In this blog post, we dive deeper into implementing Jetpack WindowManager's rear display mode in a camera application. By leveraging this mode, users can take selfies with superior image quality using the rear camera instead of the front camera. Join us as we explore the exciting possibilities of foldable technology and uncover how to optimize your applications for the Samsung Galaxy Fold.
You can download the sample camera application here.
CameraXApp.zip (623.3 KB) Sep 26, 2024 Step 1: Add the WindowManager library into the project
WindowManager, a Jetpack library introduced by Google, supports rear display mode starting from version 1.2.0-beta03. To add the WindowManager library, go to Gradle Scripts > build.gradle (Module: app) and enter the following to the dependencies block:
implementation "androidx.window:window:1.3.0" Step 2: Implement the WindowAreaSessionCallback interface in MainActivity.kt
The WindowAreaSessionCallback interface updates an Activity about when the WindowAreaSession is started and ended. Using the onSessionStarted method, this interface provides the current WindowAreaSession as soon as a new window session is started.
class MainActivity : AppCompatActivity() , WindowAreaSessionCallback { … override fun onSessionEnded(t: Throwable?) { if(t != null) { println("Something was broken: ${t.message}") } } override fun onSessionStarted(session: WindowAreaSession) { } } Step 3: Declare variables
The WindowAreaController provides information about the moving windows between the cover display and the main display of the Galaxy Fold device.
The WindowAreaSession interface provides an active window session in the onSessionStarted method.
WindowAreaInfo represents the current state of a window area. It provides a token which is used later to activate rear display mode.
WindowAreaCapability.Status represents the availability and capability status of the window area defined by the WindowAreaInfo object. We utilize this status to change the UI of our application. The status of the Galaxy Fold device can be one of the following:
WINDOW_AREA_STATUS_ACTIVE: if the cover display is currently active.
WINDOW_AREA_STATUS_AVAILABLE: if the cover display is available to be enabled.
WINDOW_AREA_STATUS_UNAVAILABLE: if the cover display is currently not available to be enabled.
WINDOW_AREA_STATUS_UNSUPPORTED: if the Galaxy Fold device is running on Android 13 or lower.
private lateinit var windowAreaController: WindowAreaController private var windowAreaSession: WindowAreaSession? = null private var windowAreaInfo: WindowAreaInfo? = null private var capabilityStatus: WindowAreaCapability.Status = WindowAreaCapability.Status.WINDOW_AREA_STATUS_UNSUPPORTED private val operation = WindowAreaCapability.Operation.OPERATION_TRANSFER_ACTIVITY_TO_AREA Step 4: Create an instance of WindowAreaController in the onCreate method
windowAreaController = WindowAreaController.getOrCreate() Step 5: Set up a flow to get information from WindowAreaController
In the onCreate() method, add a lifecycle-aware coroutine to query the list of available WindowAreaInfo objects and their status. The coroutine executes each time the lifecycle starts.
lifecycleScope.launch(Dispatchers.Main) { lifecycle.repeatOnLifecycle(Lifecycle.State.STARTED) { windowAreaController.windowAreaInfos .map { info -> info.firstOrNull { it.type == WindowAreaInfo.Type.TYPE_REAR_FACING } } .onEach { info -> windowAreaInfo = info } .map { it?.getCapability(operation)?.status ?: WindowAreaCapability.Status.WINDOW_AREA_STATUS_UNSUPPORTED } .distinctUntilChanged() .collect { capabilityStatus = it updateUI() } } } Step 6: Update the UI according to the device's WindowAreaCapability.Status
private fun updateUI() { if(windowAreaSession != null) { viewBinding.switchScreenButton.isEnabled = true } else { when(capabilityStatus) { WindowAreaCapability.Status.WINDOW_AREA_STATUS_UNSUPPORTED -> { viewBinding.switchScreenButton.isEnabled = false Toast.makeText(baseContext, "RearDisplay is not supported on this device", Toast.LENGTH_SHORT).show() } WindowAreaCapability.Status.WINDOW_AREA_STATUS_UNAVAILABLE -> { viewBinding.switchScreenButton.isEnabled = false Toast.makeText(baseContext, "RearDisplay is not currently available", Toast.LENGTH_SHORT).show() } WindowAreaCapability.Status.WINDOW_AREA_STATUS_AVAILABLE -> { viewBinding.switchScreenButton.isEnabled = true } WindowAreaCapability.Status.WINDOW_AREA_STATUS_ACTIVE -> { viewBinding.switchScreenButton.isEnabled = true Toast.makeText(baseContext, "RearDisplay is currently active", Toast.LENGTH_SHORT).show() } else -> { viewBinding.switchScreenButton.isEnabled = false Toast.makeText(baseContext, "RearDisplay status is unknown", Toast.LENGTH_SHORT).show() } } } } Step 7: Toggle to rear display mode with WindowAreaController
Close the session if it is already active, otherwise start a transfer session to move the MainActivity to the window area identified by the token.
While activating rear display mode, the system creates a dialog to request the user’s permission to allow the application to switch screens. This dialog is not customizable.
private fun toggleRearDisplayMode() { if(capabilityStatus == WindowAreaCapability.Status.WINDOW_AREA_STATUS_ACTIVE) { if(windowAreaSession == null) { windowAreaSession = windowAreaInfo?.getActiveSession( operation ) } windowAreaSession?.close() } else { windowAreaInfo?.token?.let { token -> windowAreaController.transferActivityToWindowArea( token = token, activity = this, executor = displayExecutor, windowAreaSessionCallback = this ) } } } Step 8: Start the camera preview
Call startCamera() when onSessionStarted is triggered by the WindowAreaSessionCallback interface.
override fun onSessionStarted(session: WindowAreaSession) { startCamera() } Step 9: Add a button and set a listener to it for activating rear display mode
<Button android:id="@+id/switch_screen_button" android:layout_width="110dp" android:layout_height="110dp" android:layout_marginStart="50dp" android:elevation="2dp" android:text="@string/switch_screen" app:layout_constraintBottom_toBottomOf="parent" app:layout_constraintBottom_toTopOf="@+id/horizontal_baseline" app:layout_constraintStart_toEndOf="@id/vertical_centerline" /> viewBinding.switchScreenButton.setOnClickListener{ updateUI() toggleRearDisplayMode() } Incorporating rear display mode into your application can significantly enhance user experience by providing more intuitive control and greater flexibility. By following the outlined steps, you can create a more dynamic and user-friendly interface. As technology continues to evolve, staying ahead with features like rear display mode can set your application apart and offer users a seamless, professional-quality experience. To learn more about developing applications for Galaxy Foldable devices, visit: developer.samsung.com/galaxy-z.
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Samsung Electronics today announced SmartThings Pro and next-generation display technologies for its award-winning digital signage lineup. The announcement is part of the company’s participation at InfoComm, the largest professional audio-visual industry trade show in North America, held in Las Vegas from June 12 to 14.
 
At Booth W1225, Samsung will showcase SmartThings Pro, an evolution of SmartThings with business-focused capabilities; Samsung Color E-Paper, an ultra-low power, lightweight and slim digital paper display; exclusive new generative AI functions for the Interactive Whiteboard (WAD series); and the new Samsung Business TV BED series, a UHD TV with flexible functionality for businesses across different sectors. These solutions will be displayed throughout InfoComm, with Samsung providing demonstrations and educational sessions to highlight the products’ wide-ranging benefits.
 
“We are pleased to introduce a variety of new solutions, services and products at this year’s InfoComm,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Building on our legacy of being ranked No.1 in signage sales for 15 consecutive years, we are using this event to showcase our latest solutions that cater to diverse business needs.”
 
 
SmartThings Pro Brings New Intelligence to Business Environments

 
SmartThings Pro extends Samsung’s hyper-connected smart home technology to business environments, enhancing sustainability, automating operations and improving the overall business experience. To better support business-to-business (B2B) customers, SmartThings Pro offers customizable Application Programming Interfaces (APIs) for seamless integration. It also features AI Energy Mode, an intelligent power saving technology that reduces energy consumption based on ambient brightness, content analysis and motion detection. This energy-saving algorithm is available for Samsung products connected to the SmartThings Pro ecosystem.
 
Additionally, SmartThings Pro enables users to check the connection status of various IoT devices through a user-friendly dashboard. This dashboard provides AI to analyze connected devices, helping users use their devices more efficiently and adopt energy-saving practices.
 

 
Beyond individual users, SmartThings Pro will also improve the general operations of connected devices in corporate environments, including SMART Signage, hospitality displays, air conditioning systems, digital appliances and much more. It also helps corporate clients manage various environmental factors such as temperature, humidity, lighting more effectively by linking various IoT products. It also integrates sensors like cameras to enhance monitoring and control capabilities. These features help users automate daily configurations and setups, resulting in more efficient and sustainable operations while reducing overall business costs.
 
Many of Samsung’s partners already plan to use the available APIs. Some of these partners include:
 
Cisco, which will demonstrate API integrations with Cisco video devices at InfoComm and show how to integrate them with Webex Control Hub for scaled deployments. Aqara, which will enhance the Smart Hotel experience through co-operating experiences. Quividi, which will build a retail analytics solution with its online data center, VidiCenter, leveraging its new partnership with Samsung.  
“We will further enhance Samsung’s IoT solutions for the B2B market through SmartThings Pro,” said Chanwoo Park, Executive Vice President at Samsung Electronics. “Our customized solutions strengthen display performance in apartment buildings, residential spaces, public facilities like schools and commercial spaces like retail, hotels and offices. SmartThings will not only improve performance for these operators, but it will reduce cost.”
 
 
Color E-Paper: Extremely Efficient, Lightweight and Slim Display for Businesses

 
Samsung will unveil its ultra-low power display, Samsung Color E-Paper (EMDX model), for the first time at InfoComm. Seamlessly blending digital ink with innovative full-color e-paper technology, this new signage can replace analog or paper promotional materials.
 
The new product offers a more eco-conscious alternative to traditional promotional methods while delivering the high-visibility signage businesses need. The Samsung Color E-Paper operates at 0.00W1 when displaying static image and consumes significantly less power than traditional digital signage when changing images. Additionally, managers can remotely control the Color E-Paper, setting schedules to save energy with automatic wake-up and sleep times.
 

 
The 32-inch screen is equipped with QHD (2,560 x 1,440) resolution and a 60,000-color gamut (six colors per pixel: red, yellow, green, blue, white and black). Weighing only 2.9kg and measuring 17.9mm in width,2 it can be seamlessly installed in various locations, such as walls, tables or even ceilings, without additional mounts. This flexibility allows businesses and advertisers to deploy the Color E-Paper in multiple locations to effectively engage audiences while reducing operational costs.
 
Samsung Color E-Paper includes a dedicated mobile app3 that allows users to easily create or change content. It also supports the Samsung VXT solution, enabling real-time monitoring and remote integrated management of multiple displays simultaneously. The VXT CMS Canvas also offers a variety of templates optimized for E-paper displays, making it easier to produce content across different verticals.
 
For charging and data transmission, the Color E-Paper features two USB-C type ports and supports Wi-Fi and Bluetooth. It also includes 8GB of flash memory, an interchangeable bezel that allows users to change colors of the frame4 and VESA5 standard wall mount compatibility6 to provide users with enhanced connectivity, customization options and flexible mounting solutions.
 
The Color E-Paper panel utilizes the innovative E Ink Spectra 6 technology, a groundbreaking color solution designed for in-store advertising, indoor signage and replacing paper posters. It features an enhanced color spectrum and advanced color imaging algorithm to improve marketing and advertising performance.
 
“We’re excited to announce our partnership with Samsung to unveil the innovative 32-inch E Ink Spectra 6 for the signage market,” said Dr. FY Gan, President of E Ink Holdings. “This collaboration highlights our commitment to a brighter future with display solutions. By merging E Ink’s cutting-edge color e-Paper technology with Samsung’s signage expertise, we are poised to deliver low-power color displays that revolutionize digital promotion and communication, while enhancing sustainability strategies.”
 
 
Interactive Whiteboard: AI Capabilities Boost the Learning Experience

 
First announced at ISE,7 the Interactive Whiteboard (WAD series) will make a grand entrance at InfoComm, loaded with new features that include generative AI capabilities.
 
New AI-powered features include automatic transcriptions from spoken lessons and the ability to generate detailed class summaries that highlight key points and main topics. By analyzing the teacher’s voice transcription, the written material on the display and provided educational materials, it can also generate quizzes for students. It also uses machine learning to improve content accuracy and block inappropriate content.
 
Additionally, through a collaboration with educational technology company Merlyn Mind, the display will feature voice recognition technology optimized for educational environments. This will simplify control of the Interactive Display and help tailor its functionalities to align with school-specific curricula.
 
“We are delighted to collaborate with Samsung Electronics, a global leader in educational technology and innovation,” said Dr. Satya Nitta, the CEO of Merlyn Mind. “Samsung has a long history of bringing advanced technology to classrooms, starting with Chromebooks over a decade ago. Together, we will continue to integrate our purpose-built AI for education with Samsung’s solutions to create more engaging and effective learning environments.”
 
These capabilities will roll out for all three different-sized models later in the year, providing more convenient usability and a higher contextual learning environment.
 
 
Samsung Business TV BED: Exceptional Image Quality With Flexible Functionality

 
At InfoComm, Samsung will also showcase the Samsung Business TV BED series, offering UHD picture quality and flexible functionality. Available in a range of sizes8 – 43, 50, 55, 60, 65, 70, 75 or 85 inches – the TV can fit into almost any space, making it an optimal choice to enhance both the style and functionality of various environments. This solution meets the needs of sectors including restaurant industry, education, small/home offices and other small businesses.
 

 
Launching globally in Q3,9 businesses can use the existing Samsung Business TV App available on Android or iOS devices to remotely manage, schedule and display customized content effortlessly. It also supports SmartThings Pro and Samsung VXT, meeting a wide variety of business needs and providing lifelike clarity through 4K image quality and smooth device management.
 
 
1 The power measurement is based on IEC 62301 standards. According to the standards, the value rounded to the second decimal place, and the average power below 0.005W is indicated as 0.00W.
2 Specifications based on internal testing pre-launch. Final specifications subject to change.
3 App is available on Android and iOS.
4 Bezel frame sold separately
5 Video Electronics Standards Association
6 Compatible with 200×200 VESA mount
7 Integrated Systems Europe (ISE) is a leading audiovisual (AV) and systems integration trade show in Europe.
8 Size availability varies by region.
9 Specific launch timing will vary by region.
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