Samsung’s AI-Driven and Sustainable Signage Solutions Earn Top Awards at ISE 2025
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By Samsung Newsroom
▲ Samsung Onyx was the highlight of the company’s exhibition at CinemaCon 2025.
Samsung Electronics reaffirmed its leadership as a pioneer in cinema LED technology at CinemaCon 2025, the ‘largest and most important gathering of movie theater owners from around the world,’ held in Las Vegas, Nevada from March 31 to April 3. At this event, Samsung unveiled the latest Samsung Onyx cinema LED screen with its unmatched picture quality, industry-leading reliability, and expanded scalability to meet the evolving needs of theaters worldwide.
With nearly 6,000 industry professionals from more than 80 countries coming together to celebrate the moviegoing experience, CinemaCon is essential for companies that serve the cinema industry. Samsung invited industry professionals to its immersive booth to discover the latest in premium theater technology and watch films from leading studios.
▲ Attendees arriving at CinemaCon 2025 at Caesars Palace, Las Vegas; Inside Out 2 displayed on Samsung’s QMD supersized 105” signage
Redefining Luxury Theater Experiences with Samsung Onyx
At the booth, theater owners and industry leaders had a chance to experience films, including Elio (2025) on the new Samsung Onyx screen, showing attendees a cinematic experience that is unmatched with true black levels, infinite contrast ratio, and exceptional color accuracy.
▲ Pixar’s Elio screened on Samsung Onyx at CinemaCon 2025
The new Samsung Onyx screen supports frames up to 4K 120Hz1 to deliver ultra-smooth motion and razor-sharp quality that brings out more details on screens. Further, Onyx can reach peak brightness levels of 300 nits (86.7fL), six times brighter than traditional cinema standards, which means the brightest details on the screen remain visible to the audience.2
While traditional projectors often appear dim in larger theaters and struggle with washed-out colors in bright scenes, Samsung Onyx maintains exceptional brightness to reveal rich details in shadows, intense highlights and stunning color accuracy across the spectrum.
“The color and vibrancy are very rich,” said Cynthia Lusk, Director of Creative Film Services and International Production at Pixar Studios. “On the Onyx display, there are details of the characters shown that I haven’t seen on a screen before.”
▲ A colorful scene from Pixar’s Inside Out 2 during a screening on Samsung Onyx at CinemaCon
This year’s Onyx offers theater owners four standard sizes3 – 5 meters (16 feet), 10 meters (33 feet), 14 meters (46 feet), and 20 meters (66 feet) – with additional flexible scaling options to accommodate a variety of theater dimensions.
Cannon Beach, a mixed use development blending lifestyle and adrenaline in Mesa, Arizona, will be the first location in the United States to introduce the latest generation of Samsung Onyx in its movie theater, LVL 11 Entertainment.
▲ Opening in Fall 2025, LVL 11 Entertainment at Cannon Beach will be the first cinema in the United States to introduce the latest generation of Samsung Onyx in an auditorium with a balcony, creating a unique viewing experience built around the Cinema LED screen.
“We chose to partner with Samsung because its commitment to innovation and cutting-edge technology aligns perfectly with our vision for LVL 11 Entertainment. By premiering the Samsung Onyx Cinema LED Screen in Arizona, we will be offering an entirely new experience, not just a movie,” said Adam Saks, Chief Operating Officer, LVL 11 Entertainment. “Samsung’s ability to push the boundaries of entertainment technology ensures that LVL 11 at Cannon Beach remains at the forefront of the industry.”
Digitizing In-Theater Movie Promotion with Color E-Paper
▲ Floor maps showcased on Samsung Color E-Paper displayed at the Samsung booth, demonstrating the screen’s paper-like display and slim depth.
Outside the theater, Samsung introduced new digital signage to help theater owners transform the entire moviegoing experience.
Samsung Color E-Paper is an ultra-low power, lightweight and slim display that can replace traditional analog and paper-based promotions while delivering the high visibility and functionality. A dedicated mobile app allows theater owners to seamlessly operate the display remotely, and schedule wake-up and sleep times. With Samsung VXT managing the content of Color E-Paper, updating is simplified as theaters change displays to promote the next upcoming blockbuster.
Immersive Theater Lobbies with Cinematically Designed Signage
▲ Information about Elio(Pixar, 2025) displayed on Samsung’s QMD supersized 105” signage with a Samsung kiosk
Samsung’s QMD series 105-inch supersized screen delivers a unique viewing experience, immersing moviegoers with a large screen before they step into the auditorium. Featuring a cinematic 21:9 ratio, the QMD is designed to captivate the audience, enhance brand visibility and enhance the overall theater environment.
Transforming Menu Boards with Appetizing Visuals
▲ Samsung QMC signage displayed at CinemaCon, showcasing its vivid colors and dynamic content to captivate attendees before they enter the Onyx theater
Samsung QMC signage will immediately draw movieogers upon arrival, showcasing one billion shades of color and allowing theaters to display their food and beverage offerings in a more engaging manner. The QMC’s slim profile enables theaters to optimize their space, seamlessly blending the display into any theater environment.
▲ CinemaCon 2025 official poster contest winners
Samsung’s participation at CinemaCon underscores its pioneering excellence and continued legacy in cinema LED display. Industry experts, theater owners, and studios witnessed how Samsung is ushering in the future of cinematic innovation and leadership to build excitement for the future of films.
1 Based on the screen’s internal data bandwidth. Actual frame rates may vary depending on the connected IMB. 4K resolution support applies to Onyx’s four standard sizes.
2 Peak brightness supported when using DCI-HDR supported IMB.
3 All measurements in meters and feet refer to screen width, while all measurements in inches denote diagonal; The 10-meter Onyx screen is now available for order, with other models arriving in a phased rollout.
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By Samsung Newsroom
Samsung Electronics today announced that the quantum dot (QD) sheet used in its QD TVs has received certification for compliance with the Restriction of Hazardous Substances (RoHS) directive and has been verified to contain no cadmium by the global certification institute, Société Générale de Surveillance (SGS).
SGS, headquartered in Geneva, Switzerland, is a world-leading testing and certification body that provides services to ensure organizations meet stringent quality and safety standards across various industries, including electronic products, food and the environment.
In addition to receiving recognition from SGS for the no-cadmium technology in Samsung’s quantum dot film, the company’s compliance with the EU’s RoHS directive assures the safety of the TV viewing experience.
“Samsung’s quantum dot TVs are built on safe technology that complies with restrictions on hazardous substances while delivering unmatched picture quality,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “Achieving SGS certification fully validates the safety of our products. With this recognition, we are committed to continuously developing sustainable display technologies.”
Samsung began researching quantum dot technology in 2001, and its ongoing commitment to research and investment has positioned it at the forefront of innovation in the global display market.
After developing the world’s first no-cadmium quantum dot material in 2014, Samsung launched TVs that implemented the technology the following year. Since then, the company has been leading quantum dot technology through continuous technological advancements.
In particular, Samsung successfully created nanocrystal material without cadmium and has secured around 150 patents for the technology. With this extensive expertise and technological progress, the company has ushered in an era of safer quantum dot TVs made with materials that do not contain harmful substances.
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By Samsung Newsroom
The future of displays is here! Earlier this month at ISE 2025, Samsung Electronics showed off its latest commercial display innovations. From the energy-efficient Samsung Color E-Paper and AI-powered Interactive Display to Transparent MICRO LED and HoloDisplay, the company captivated attendees with its expansive lineup of display solutions and their limitless applications.
Check out the videos below for a closer look at how Samsung is transforming the industry in 2025.
Samsung Color E-Paper: A Signage Solution Ready To Replace Traditional Posters in Storefronts
Samsung Color E-Paper is a paper-thin, ultra-low power and lightweight display serves as an energy efficient alternative to traditional analog and paper-based promotional materials. This solution consumes near-zero power while displaying static images by leveraging ambient light to illuminate the content. A dedicated app and Samsung VXT makes it easy to manage.
AI-Powered Interactive Display: A Smarter, more connected Screen for Classrooms
The Samsung’s 2025 Interactive Display is redefining the classroom with AI-powered learning tools that make education smarter and more connected. From instant answers with Circle to Search to AI-generated lesson recaps and real-time transcriptions, students and educators get seamless AI support — right on the screen.
2025 Hotel TV Lineup: An Entertainment Experience Tailored to Every Guest
Samsung’s latest hospitality display solutions eliminate the need for extra cables or a complicated setup. Guests can instantly stream content from their devices with AirPlay and Google Cast. With SmartThings Pro, they can enjoy seamless in-room control, while LYNK Cloud enables easy access to dining, concierge services and check-out — right from the TV.
The Wall IWC: Uninterrupted Display for Command and Control in Mission-Critical Environments
In mission-critical environments like command-and-control centers, every second counts. Incorporating Samsung’s MICRO LED technology, The Wall IWC ensures uninterrupted operation with seamless visuals and fast, modular maintenance — delivering clarity and reliability when it matters most.
The Wall IVC: An Advanced Display Optimized for Content Creation in Corporate Broadcast Studios
The Wall for Virtual Production (IVC model) is revolutionizing corporate broadcasting. At ISE 2025, Samsung unveiled the first-ever broadcasting bundle with ARRI and Realtime Department — designed for seamless workflows, stunning MICRO LED visuals and effortless content creation.
Transparent MICRO LED and HoloDisplay: Cutting-Edge Display Solutions for Unforgettable Museum Exhibits
These two futuristic solutions captivate and engage visitors in new ways. The Transparent MICRO LED can transform exhibits into seamless, bezel-less interactive experiences with 360-degree viewing experiences by showing content on the showcase. The HoloDisplay immerses viewers by projecting sharp and high-contrast floating 3-dimensional images.
Samsung Electronics received a total of 12 awards, including five Best of Show awards at ISE 2025, demonstrating its industry dominance. While Samsung continues to push the boundaries for commercial display, the future is already here with its 2025 lineup. For more information, visit: http://smsng.co/B2Bsolutions.
* Availability and features may vary by model and are subject to change without prior notice.
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By Samsung Newsroom
Samsung Electronics today unveiled its new AI-powered Interactive Display (WAFX-P model) at Bett 2025, Europe’s largest education technology exhibition. Through Samsung AI Assistant, the education-focused display combines advanced hardware and cutting-edge AI capabilities to create smarter learning environments that are more engaging and collaborative.
“Samsung envisions a future where every classroom benefits from the transformative power of AI. By integrating advanced tools like generative AI and real-time transcription into our classroom displays with Samsung AI Assistant, we are not just enhancing learning — we are revolutionizing it,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “We are committed to creating technology that inspires educators and students to explore, discover and grow together.”
Transforming Classrooms With Samsung AI Assistant
Samsung AI Assistant is a new educational solution built to adapt, engage and transform learning for the next generation. This dedicated teaching solution equips educators with intelligent, intuitive tools to organize lessons and transform traditional teaching into dynamic, interactive experiences that maximize learning outcomes.
Samsung AI Assistant includes several innovative educational tools:
Circle to Search instantly delivers search results from trusted sources when users simply circle on-screen images or text, making exploration during class effortless. AI Summary creates concise lesson recaps automatically, making lesson planning easier for teachers and simplifying post-class reviews for students. Live Transcript converts spoken words into text in real time for students to revisit and reinforce their classroom lessons.
Expanding Educational Opportunities Through Global Partnerships
Samsung also plans to expand its AI services in the education market through partnerships with global AI companies.
In collaboration with Google, Samsung aims to develop diverse and powerful AI scenarios for fostering digital classrooms of the future.
The WAFX-P is Google EDLA-certified,1 as well, providing seamless access to services like Google Classroom and Google Drive, which further enrich the educational experience. With these features, Samsung’s AI Interactive Display acts as a powerful teaching assistant, fostering exploration and collaboration.
Advanced Technology for AI-Powered Learning
With 65”, 75” and 86” options, the full WAFX-P lineup supports powerful AI capabilities, with advanced hardware to deliver a seamless user experience. A neural processing unit (NPU) capable of performing up to 4.8 trillion operations per second ensures smooth operation of its AI features. Additional specifications include 16GB of RAM, 128GB of SSD storage and an octa-core CPU, collectively enabling efficient multitasking and resource-heavy educational applications. Its 450-nit max brightness, built-in 4K camera, microphone and 20-watt speaker create an immersive, multimedia-ready environment for video conferencing and collaborative learning.
The WAFX-P is a versatile interactive display powered by Android 15 that includes software features to organize and maximize learning outcomes. Smart Note-On allows seamless transitions between handwriting and digital content, and File Converter simplifies the conversion of various file formats to enhance the display’s functionality and streamline workflows.
Samsung’s Commitment to Long-Term Support
In line with its commitment to empowering education, Samsung will continue to support its previous-generation displays, ensuring that the 2024 WAF series remains compatible with the new AI-based, interactive functionalities. This approach underscores the company’s commitment to delivering enduring value and innovation to educational institutions worldwide.
Samsung looks forward to seeing its peers, customers and partners in person at booth #NE20 at Bett 2025. To learn more about Samsung’s interactive displays, please visit http://samsung.com.
1 Enterprise Devices Licensing Agreement, a program Google introduced at the end of 2022 to help solutions providers offer devices with built-in Google Mobile Services.
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By Mahesh Gadhe
Hi
I have a Samsung professional digital signage display device (TV) where I manually download and install the app through the web app address. Instead, I want the app to auto-update. If I replace the previously installed file with a new one, the device should automatically detect the new version, download, and install it without any manual interaction.
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