[Photo] An Inside Look at ISE 2025: Samsung Presents Color E-Paper and the Future of Commercial Displays
-
Similar Topics
-
By Samsung Newsroom
As Europe’s largest display exhibition, Integrated Systems Europe (ISE) always highlights the best of the best in digital signage. This year was no different with Samsung Electronics and other industry-leading companies setting the stage for the future by pushing the boundaries of innovation.
▲ Samsung received a total of 12 awards, including five Best of Show awards at ISE 2025.
Samsung’s booth entrance featured The Wall, drawing in visitors with an immersive anamorphic experience powered by cutting-edge MICRO LED technology. Throughout the booth, attendees caught a glimpse of the various environments being transformed by Samsung’s next-generation signage solutions — from corporate offices and classrooms to hotels and museums.
▲ Thousands of attendees made their way through Samsung’s engaging and expansive booth.
Samsung Newsroom captured some of the standout products showcased at ISE 2025 that demonstrate Samsung’s leadership in commercial display technology.
Samsung Color E-Paper: Ultra-Bright, Ultra-Light and Ultra-Efficient HoloDisplay: Bringing Signage to Life With 3D Innovation Transparent MICRO LED: Blending Reality and Digital Content Interactive Display: A Smarter, More Interactive Classroom Experience The Wall: Optimizing Command and Control Rooms With High-Resolution Displays The Wall for Virtual Production: A Seamless, Cost-Effective LED Stage Solution for Filmmakers SmartThings Pro: Expanding Partnerships and Enhancing IoT Automation Another Record-Breaking Year for Samsung at ISE 2025
Samsung Color E-Paper: Ultra-Bright, Ultra-Light and Ultra-Efficient
▲ (From left) Jungsuk Han, Jonghwa Bae and Kwangju Kim stand with ISE 2025 Best of Show trophies for Samsung Color E-Paper, which delivers vivid, high-intensity color in a remarkable form factor.
Launched at ISE 2025, the energy-efficient Samsung Color E-Paper (EMDX model) stunned visitors with its vibrant digital ink technology and slim, lightweight design. This innovative signage solution is ideal for locations where content remains the same for a week or longer — such as retail or grocery stores and outdoor spaces such as bus stops. The display uses 0.00W1 of power when showing a static image and can easily be managed through a dedicated app2 or with Samsung VXT (Visual eXperience Transformation), a cloud-based content management solution (CMS) platform.
Samsung Color E-Paper received numerous Best of Show awards at ISE 2025 from trade publications — including AV Technology, Digital Signage and Installation.
HoloDisplay: Bringing Signage to Life With 3D Innovation
▲ A visitor reaches out to try and touch the 3D projected image in the innovative HoloDisplay, which creates a ‘floating object’ effect for an immersive experience
Following its debut at CES 2025, the HoloDisplay captivated attendees with its anti-distortion technology that forms a floating image in midair and its brighter and sharper picture quality. The HoloDisplay also earned the Best of Show award at ISE 2025 from Installation.
Transparent MICRO LED: Blending Reality and Digital Content
▲ The Transparent MICRO LED attracted visitors’ attention with its crystal-clear, glass-like display.
The Transparent MICRO LED display brought a new viewing experience to attendees. With its crystal-clear, glass-like design and high resolution, the display earned industry recognition including this year’s Digital Signage Innovation of the Year award from AV News.
Interactive Display: A Smarter, More Interactive Classroom Experience
▲ 2025 Interactive Display with Samsung AI Assistant
Samsung showcased its 2025 Interactive Display with Samsung AI Assistant — a new educational solution designed to provide an interactive experience to students. Attendees explored the new AI capabilities now supported, such as Circle to Search.
The 2025 Interactive Display earned the Best of Show award at ISE 2025 from the trade publication Tech & Learning, further solidifying its reputation as a cutting-edge educational solution.
The Wall: Optimizing Command and Control Rooms With High-Resolution Displays
▲ A Traffic command and control demonstration at ISE 2025 (left) and NASCAR’s new remote race control room (right)
Samsung showcased how The Wall can help businesses make fast and informed decisions. At the booth, attendees witnessed how the display can be used in settings such as control rooms to provide a large, dynamic canvas for real-time monitoring and decision-making.
In the United States, NASCAR’s new remote race control room now utilizes The Wall enhanced race officiating. Officials can review comprehensive, real-time video, audio and data from the track and remotely oversee races on an impressive 32-foot-wide, 9-foot-tall screen.
The Wall for Virtual Production: A Seamless, Cost-Effective LED Stage Solution for Filmmakers
▲ The Wall for Virtual Production in the corporate broadcast section in Samsung’s booth at ISE 2025
Samsung hosted a live demonstration at Samsung Corporate Broadcast Studio inside the ISE 2025 venue to showcase the seamless integration of The Wall for Virtual Production (IVC model) with Arnold & Richter Cine Technik (ARRI) cameras and lighting fixtures as well as Realtime Department’s digital experience solution. The combination of these technologies created ready-to-shoot LED backgrounds for virtual production — ensuring exceptional image quality and ease of use for corporate, broadcast and media environments.
“The collaboration with Samsung and Realtime Department has significantly lowered the entry barrier to LED production for filmmakers,” said Andre Rittner, Business Development Manager of EMEAI (Europe, the Middle East, Africa and India) at ARRI. “This partnership has brought ARRI’s award-winning equipment to a suite of studio production tools and reduced production costs without compromising quality.”
SmartThings Pro: Expanding Partnerships and Enhancing IoT Automation
▲ The SmartThings Pro wall
Samsung showcased how device ecosystems can be managed with SmartThings Pro — the company’s hyper-connected B2B platform featuring enterprise-level encryption to safeguard sensitive data across IoT connections.
Several new partnerships enhance the functionality of SmartThings Pro in business settings.
Meeting rooms: Cisco video conference cameras and dashboards connect with 105-inch 21:9 Smart signage for crystal clear video conferencing and intuitive control. The AMX Muse Automation Controller streamlines operation of The Wall without compromising security. Retail stores: Five Nexmosphere sensors expand SmartThings Pro’s capabilities in retail settings — a presence sensor, radio-frequency identification (RFID) sensor, lidar sensor, ambient lighting sensor and an NFC reader. Hotels: ABB devices integrate with NetX management systems and SmartThings Pro to create new guest experiences.
Another Record-Breaking Year for Samsung at ISE 2025
Samsung’s leadership in digital signage was recognized at ISE 2025 with 12 awards from various organizations and trade publications — surpassing the impressive nine awards won in 2024.
Best of Show Awards from Future
AV Technology: Samsung Color E-Paper Digital Signage: Samsung Color E-Paper Installation: Samsung Color E-Paper and HoloDisplay Tech & Learning: 2025 Interactive Display
AV News Awards
AV Project of the Year (Commercial) Award: Samsung for using the Outdoor LED Signage XHB series (P8) at Shinsegae Department Store in Seoul, South Korea Digital Signage Innovation of the Year Award: Transparent MICRO LED
Inavation Awards
Applied Technology Award: Samsung for using Onyx Led screens at Pathé Palace in Paris, France
▲ Employees from Samsung France receive the Applied Technology Award.
Top New Technologies (TNT) Awards from Commercial Integrator
All-Weather Display: OHDX Outdoor Signage 46”and 55” TVs: 2024 HBU8000 Hospitality TV Video Monitors: QHFX 115” Smart Signage
ISE Stand Design Awards from EXHIBITOR Magazine
Sustainability Recognition XL (250 m2 or more): Samsung
▲ The Sustainability Recognition XL award recognizes the eco-conscious design of Samsung’s ISE 2025 booth.
ISE 2025 illustrated how quickly digital signage is evolving. Samsung is revolutionizing the industry with energy-efficient, AI-driven innovations — setting new standards with its award-winning lineups at ISE 2025 and beyond.
1 The power measurement is based on IEC62301 standards from the International Electrotechnical Commission. According to the standards, the average power below 0.005W is indicated as 0.00W.
2 Samsung Color E-Paper mobile app supports Android 10 and above, and iOS 15 and above. Availability may vary by device, software version and region.
View the full article
-
By Samsung Newsroom
Samsung Electronics today announced its next generation of commercial displays that feature AI-powered solutions at Integrated Systems Europe (ISE) 2025.
The Samsung Color E-Paper delivers new levels of energy efficiency, while the AI features in SmartThings Pro and the Interactive Display increase the intelligence, control and usability of business-focused screens. In addition, the supersized 115” Smart Signage screen brings a new level of immersive visuals to life. All of these innovative solutions are being displayed at ISE, in booth 3F500.
“For commercial displays, it is crucial to address the market’s demand for energy efficiency and simple device management, while at the same time meeting the public’s desire for immersive experiences,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Our latest innovations, including the near-zero power Samsung Color E-Paper and advanced AI capabilities brought by all the models, showcase our commitment to pioneering new markets and providing transformative business solutions worldwide.”
Samsung Color E-Paper Brings Greater Energy Efficiency and Flexibility
Samsung Color E-Paper (EMDX model) redefines energy-efficient digital signage by combining digital ink with innovative full-color e-paper technology. This ultra-low power, lightweight and slim display serves as an eco-conscious alternative to traditional analog and paper-based promotional materials while delivering the high visibility and functionality that businesses demand.
Leveraging advanced digital ink technology, the EMDX operates at 0.00W power when displaying static images, while consuming significantly less energy during image transitions compared to traditional digital signage, resulting in substantial cost savings.1 The ultra-slim and lightweight design ensures effortless installation, while the range of sizes — 13″ (1,600 x 1,200); 25″ (3,200 x 1,800); 32″ QHD (2,560 x 1,440); and an outdoor version that is 75″ 5K (5,120 x 2,880) — are optimized to cater to diverse business needs. The Color E-Paper also includes a rechargeable 5000mAh battery, two USB-C ports for charging and data transfer, 8GB of memory, and Wi-Fi and Bluetooth support for enhanced connectivity.
For seamless device management, a dedicated mobile app2 allows users to remotely operate displays, schedule wake-up and sleep times, and even set playlists with predefined intervals. Samsung VXT (Visual eXperience Transformation) further simplifies content operation with a feature exclusive to the Samsung Color E-Paper. A specialized algorithm optimizes content visibility for the display and includes a preview function to ensure content and color are accurate before deployment.
Content management is made simple through the mobile app and Samsung VXT, with businesses also able to use their own solutions through Tizen Enterprise APIs, which enable easy integration with existing management systems.
Moreover, as part of Samsung’s ongoing commitment to a sustainable future, the cover of the Color E-Paper is made from over 50% recycled plastics, while its packaging is made entirely from paper.
AI Features Bring New Intelligence and Control to SmartThings Pro and Interactive Display
In 2025, SmartThings Pro, Samsung’s hyper-connected business-to-business (B2B) management platform, brings enhanced AI and automation capabilities to improve operational efficiency.3
The platform offers Interactive View, which uses AI to convert 2D floor plans into 3D images of business premises. This 3D visualization makes it easier to understand and navigate spaces intuitively, enabling business operators to manage connected devices with ease.
SmartThings Pro also features advanced automation controls, allowing businesses to adjust settings — such as power, volume and brightness — based on pre-set conditions like ambient lighting, room occupancy and store operating hours. These automated adjustments save time while ensuring devices are optimized for their environments. When using SmartThings Pro on displays, switching between content streams is equally seamless. This is because users are able to effortlessly change channels or input sources for a streamlined experience.4
Additionally, Samsung Smart Signage features CryptoCore, a FIPS 140-3-certified encryption module that safeguards sensitive authentication data for IoT connections and ensures that these connections between devices remain secure.5
At ISE, Samsung is also showcasing the 2025 Interactive Display (WAFX-P model), powered by Android OS 15 and featuring new AI capabilities that enhance education and collaboration opportunities.
The WAFX-P model provides AI capabilities, featuring Circle to Search, which enables users to easily search for images or translate text directly on-screen, and AI Summary, which automatically generates concise recaps of lectures or meetings.
Supersized 4K Smart Signage Redefines Immersion
Samsung’s 115” 4K Smart Signage (QHFX model) leads the industry in advancing supersized displays, offering businesses bold new ways to captivate audiences and transform environments with immersive visuals.
Building on the success of last year’s 105” QPDX-5K model, which features a 21:9 aspect ratio optimized for video conferencing, the 115” QHFX delivers greater versatility with its 16:9 aspect ratio, and its multi-view functionality — which supports up to four split windows — makes it ideal for simultaneously showcasing multiple content streams. This adaptability makes it suitable for a wide range of applications, from meeting rooms to luxurious retail stores requiring premium, large-scale displays.
The QHFX also eliminates visible borders commonly associated with traditional video walls, creating an uninterrupted display that engages viewers and enhances any environment. Featuring QLED 4K resolution, 700 nits of maximum brightness and Tizen OS 8.0, it ensures vibrant visuals and smooth performance. The QHFX integrates seamlessly with SmartThings Pro and Samsung VXT, while additional user-friendly features — like a built-in handle for easy installation and VESA6 compatibility — provide businesses with flexibility and convenience.
1 The power measurement is based on IEC62301 standards from the International Electrotechnical Commission. According to the standards, the average power below 0.005W is indicated as 0.00W.
2 Samsung Color E-Paper mobile app supports Android 10 and above, and iOS 15 and above. Availability may vary by device, software version and region.
3 For Smart Signage and Hotel TVs, SmartThings Pro is available on models running Tizen 7.0 or above.
4 A phased update is scheduled to begin in March 2025.
5 For Smart Signage, CryptoCore is available on models running Tizen 8.0 or above.
6 Video Electronics Standards Association.
View the full article
-
Dev Insight Jan 2025: Unveiling Invites to "Galaxy Unpacked 2025" Ushering in a New Era of Mobile AIBy Samsung Newsroom
January 2025 Unveiling Invites to "Galaxy Unpacked 2025" Ushering in a New Era of Mobile AI
New Galaxy products are unveiled at Galaxy Unpacked 2025! Galaxy Unpacked 2025 commences on January 23, 3 AM KST (January 22, 10 AM local time) in San Jose, USA. It is streamed live online via the Samsung Electronics Newsroom, Samsung.com, and Samsung Electronics YouTube channel. Samsung Electronics' innovations are going to usher in a new era of the mobile AI experience with the natural and intuitive Galaxy UI. See for yourself.
Learn More Highlights from the CES 2025 Samsung Press Conference
On January 6, Samsung Electronics held the CES 2025 Samsung Press Conference under the theme "AI for All: Everyday, Everywhere," unveiling its technological visions. The full inter-device connectivity and hyper-personalized user experience through AI, both introduced at the conference, have attracted media attention from all over the world. Check out the innovative technologies that will change the future in our video.
Learn More Updates for Samsung In-App Purchase: Resubscription and Grace Period Features
Managing subscriptions is now more convenient with the new Samsung in-app purchase (IAP) updates. The newly updated features are resubscription and grace period.
Users can now reactivate their canceled subscription in Galaxy Store using the resubscribe feature. Even if there is a problem with the payment when renewing a subscription, the subscription is not canceled if the problem is resolved during the set grace period. If the developer activates the grace period feature in the item settings of Galaxy Store's Seller Portal, the system automatically retries the payment and sends the information about the failed automatic payment to the user so that they can change their payment method.
Developers can also see new information in the subscription API and ISN services, such as the subscription API's response parameters and ISN service events. Manage your subscriptions more effectively using these new features. Tutorial: Manage the Purchase/Subscription of Digital Items with Samsung In-App Purchases
The hassle of managing digital item purchases and subscriptions is no more! Samsung in-app purchase (IAP) is a powerful tool that provides a more secure and convenient payment environment for users and expands commercialization opportunities for developers. This tutorial covers how to smoothly and efficiently implement item purchase/consumption processing and subscription management. A step-by-step guide and practical code examples are used to walk developers through the complex API integration process even if they're just starting out. Check out the tutorial on the Samsung Developer Portal.
Learn More Tutorial: Step into Galaxy Watch Application Development Using Flutter
Did you know that you can develop an application for Galaxy Watches with a single codebase? The tutorial shows software developers how they can develop applications for Galaxy Watch using the Flutter framework. Flutter is an open-source framework for building multi-platform applications from a single codebase. An easy step-by-step guide that can be followed without much preparation is provided for beginners, as well as practical tips and a code example for Flutter developers who are new to developing Galaxy Watch applications. Check out the tutorial and start developing Galaxy Watch applications!
Learn More Tutorial: Monitoring Your Cards in Samsung Wallet in Real Time
Do you want to monitor the status of cards added to Samsung Wallet on user devices in real time? Samsung Wallet provides the Send Card State API to make it easy to track the cards, as the API notifies the server of any changes whenever a card is added, deleted, or updated.
The tutorial covers how to set up server notifications, how to receive notifications to a Spring server, and how to securely verify the received notifications. Learn how to monitor the status of cards in Samsung Wallet in real time.
Learn More Samsung Electronics Demonstrates AI-RAN Technologies, Paving the Way for the Convergence of Telecommunications and AI
Telecommunications technology is evolving beyond just improvements in data transmission speed, moving towards emphasizing user experience, energy efficiency, and sustainability. Samsung Electronics is accelerating the emergence of the era of future communications by showcasing the AI-RAN technology which integrates AI technology with the Radio Access Network (RAN), which is the core technology for communications networking.
In particular, at the Silicon Valley Future Wireless Summit held in November 2024, Samsung Electronics demonstrated the results of the AI-RAN PoC to global communications providers, the first in the industry to do so. The technology indicated a possibility to greatly improve data throughput, communication coverage, and energy efficiency compared to the existing 5G RAN. It also proved the convergence of communications and AI could significantly enhance network performance. Learn more about Samsung Electronics' AI-RAN technology that goes beyond the boundary of communications and creates smarter networks with AI.
Learn More Building a Trusted Execution Environment on RISC-V Microcontrollers
In embedded systems such as IoT devices, it is crucial to protect sensitive data. For this, a Trusted Execution Environment (TEE) is required. It creates an isolated environment within the processor, so that security-sensitive tasks can be executed without risk of external threats.
Samsung Research is conducting a study on how to implement the TEE technology on RISC-V-based microcontrollers (MCU), an open-source hardware architecture, and has introduced mTower, a core project related to this study. Learn more about stronger security for IoT devices on the Samsung Research blog.
Learn More
https://developer.samsung.com
Copyright© %%xtyear%% SAMSUNG All Rights Reserved.
This email was sent to %%emailaddr%% by Samsung Electronics Co.,Ltd.
You are receiving this email because you have subscribed to the Samsung Developer Newsletter through the website.
Samsung Electronics · 129 Samsung-ro · Yeongtong-gu · Suwon-si, Gyeonggi-do 16677 · South Korea
Privacy Policy Unsubscribe
View the full blog at its source
-
Dev Insight Jan 2025: Unveiling Invites to "Galaxy Unpacked 2025" Ushering in a New Era of Mobile AIBy Samsung Newsroom
View the full blog at its source
-
By Samsung Newsroom
Samsung Electronics today unveiled its new AI-powered Interactive Display (WAFX-P model) at Bett 2025, Europe’s largest education technology exhibition. Through Samsung AI Assistant, the education-focused display combines advanced hardware and cutting-edge AI capabilities to create smarter learning environments that are more engaging and collaborative.
“Samsung envisions a future where every classroom benefits from the transformative power of AI. By integrating advanced tools like generative AI and real-time transcription into our classroom displays with Samsung AI Assistant, we are not just enhancing learning — we are revolutionizing it,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “We are committed to creating technology that inspires educators and students to explore, discover and grow together.”
Transforming Classrooms With Samsung AI Assistant
Samsung AI Assistant is a new educational solution built to adapt, engage and transform learning for the next generation. This dedicated teaching solution equips educators with intelligent, intuitive tools to organize lessons and transform traditional teaching into dynamic, interactive experiences that maximize learning outcomes.
Samsung AI Assistant includes several innovative educational tools:
Circle to Search instantly delivers search results from trusted sources when users simply circle on-screen images or text, making exploration during class effortless. AI Summary creates concise lesson recaps automatically, making lesson planning easier for teachers and simplifying post-class reviews for students. Live Transcript converts spoken words into text in real time for students to revisit and reinforce their classroom lessons.
Expanding Educational Opportunities Through Global Partnerships
Samsung also plans to expand its AI services in the education market through partnerships with global AI companies.
In collaboration with Google, Samsung aims to develop diverse and powerful AI scenarios for fostering digital classrooms of the future.
The WAFX-P is Google EDLA-certified,1 as well, providing seamless access to services like Google Classroom and Google Drive, which further enrich the educational experience. With these features, Samsung’s AI Interactive Display acts as a powerful teaching assistant, fostering exploration and collaboration.
Advanced Technology for AI-Powered Learning
With 65”, 75” and 86” options, the full WAFX-P lineup supports powerful AI capabilities, with advanced hardware to deliver a seamless user experience. A neural processing unit (NPU) capable of performing up to 4.8 trillion operations per second ensures smooth operation of its AI features. Additional specifications include 16GB of RAM, 128GB of SSD storage and an octa-core CPU, collectively enabling efficient multitasking and resource-heavy educational applications. Its 450-nit max brightness, built-in 4K camera, microphone and 20-watt speaker create an immersive, multimedia-ready environment for video conferencing and collaborative learning.
The WAFX-P is a versatile interactive display powered by Android 15 that includes software features to organize and maximize learning outcomes. Smart Note-On allows seamless transitions between handwriting and digital content, and File Converter simplifies the conversion of various file formats to enhance the display’s functionality and streamline workflows.
Samsung’s Commitment to Long-Term Support
In line with its commitment to empowering education, Samsung will continue to support its previous-generation displays, ensuring that the 2024 WAF series remains compatible with the new AI-based, interactive functionalities. This approach underscores the company’s commitment to delivering enduring value and innovation to educational institutions worldwide.
Samsung looks forward to seeing its peers, customers and partners in person at booth #NE20 at Bett 2025. To learn more about Samsung’s interactive displays, please visit http://samsung.com.
1 Enterprise Devices Licensing Agreement, a program Google introduced at the end of 2022 to help solutions providers offer devices with built-in Google Mobile Services.
View the full article
-
-
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.